Online Archives - Page 2 of 11 - BOLLYWOOD SURKHIYAN

Make Money Online With Domain Names

Domain names have become a very favorite means to generate money online, and a number of those names may opt for a significant gain. When the Internet first became popular, a few individuals had the chance to obtain the rights to a domain which is quite desired. A domain name gets public in the event the website owner wants to renew the title with the supplier. Therefore it turns into a public domain. These public domains are offered for lease or purchase.

Some traders will snatch domains when they are available and then pay or rent the domain name into your website for use for redirecting visitors to this website. The buyer makes money, and also, the site which gets the rights to this domain can boost their traffic drastically. This procedure requires you to find the best to utilize the domain and sell it into a competing firm that provides the very same products or solutions.

There’s also a marketplace for domain names using the first owner who allows the domain lapse, the majority of the moment, due to natural forgetfulness. A good deal of instances, those owners have spent substantial time, effort, and money on their website, so they’re more than prepared to pay to maintain it. These owners may generally repurchase the domain from you when given a chance, occasionally at a significant profit.

A third approach to generate money online with domains is to purchase generic domains that include specific business keywords, then offer to offer them within the business to divert visitors to your purchaser’s most crucial website. The generic keywords will differ from business to industry, thus finding out the most effective keywords for the business you’re targeting is a fantastic idea for this technique. Generic domains such as horsecare.com or even accountingnow.com will have fascinated buyers in those businesses, so finding one is merely an issue of advertising your support to discover the buyers.

Earning money online with domains can be quite a profitable source of revenue if it’s performed correctly. Public domains become available frequently, mostly due to neglect to animate them. The three main markets for domains include buyers who would like to utilize the domain name to divert visitors to their website, buyers that have dropped the domain name since they forgot to revive it, and have invested lots to produce the website. Hence they are eager to pay to recover the domain and domains which contain industry-specific keywords.

You might even earn money with domains by collecting up generic domains which contain buzz phrases inside a market and supplying them to the maximum bidder to be diverted to the significant website. For example, if you have control of an URL such as”conferencecallnow.com,” odds are you’d find attention on the portion of a variety of those teleconferencing companies across the globe. It’s relatively simple to earn money selling domain names, which are generic but use to a specific service offering.

To earn money with domains, you need to get an eye to what will pay at a reasonable period, know what the market will bear, and also have loads of responses to this question”how do I make money with a domain name” Any speculator who will do so will know precisely how to earn money from people domains.

How to Make it Online Rendering Bulk SMS Service Delivery

Text message is a big revenue earner in the mobile industry today in Nigeria and in the diapora. People love to text and so is money being made by those who are involved in text messaging business. According to fastwebSMS.com, over 15 billion text messages are sent yearly in Nigeria. The number is still growing as the country’s tele-density moves into the 60 and 70 million text messaging subscribers. And since the people love text messaging, both to send and receive, it’s growing into one of the most powerful market plat forms in the world after the internet.

Now, not only do ordinary subscribers love text messaging, big and powerful organizations have come into the foray, using text messaging as a marketing tool to reach millions of telephone subscribers quicker, cheaper and directly with their advertising promotions. Now with bulk messaging tools online hundreds of GSM subscribers are reached with the same message with the stroke of a button saving time energy and company resources that are usually wasted in the old and conventional ways of advertising. On this discovery, hundreds of millions of naira would be spent by small, medium and large companies in SMS adve5rtising, marketing and promotion. Apart from the popularity of SMS as a quicker, cheaper, personal means of publicity it has more uses in every business. In fact any business that wants to keep customers patronizing them needs to use bulk text messaging service. Regularly advertising, like the newspaper take time to get to the consumers, and at times the people you are targeting may not even see your advert. But SMS gets directly to their phones and immediately they will read them while some might even call you back for more enquires.

And with the internet bulk SMS is made even more useful as companies can brand their text messages with their names to make consumers read them immediately they are received. The internet also makes it easier for you to sell wholesale bulk SMS to your customers anywhere in the country. The service works like one opening an email account on yahoo. You will open such accounts for your customer with has all the facilities for sending bulk SMS. Once they signs up with you they are your customers as long as that relationship remains.

The question now is what’s in it for me? How do I benefit? How do I make money from all these? What is the market outlook like for a sustainable investment? What are the returns on investment? And as these questions juggle your mind, take a look at a business with all possibilities for mega profit and that is wholesale Bulk SMS service. I call it the business for the ‘simple” man. If you have been looking for an online business that will make you regular income, I recommend wholesale bulk SMS business for you. Trust me, it’s a bomb in money making on the internet.

Market Potential

The market potential is huge it’s determined by the number of subscriber base in the country, we are now heading for 70 million subscribers out of the population of 140 million, according to 2006 census. Imagine we have grown in the last couple of years gone by already. So, the figures keep growing and that is how the market potential keeps increasing for you to make more profit.

Your Profit Potential

Bulk SMS business is a volume driven business with greater advantage for growing customer base. As a wholesale bulk SMS reseller you have a platform that helps you retain your customers once they sign up with you they are bound to stay with you buying SMS regularly from you. And with the ongoing tread, If you have just 1,000 customers signed up with you, and each of them are able to buy up just 5,000 SMS monthly that’s N5, million income but your profit could be around N500,000 to N 1 Million monthly. Good business isn’t it?

Competition & Marketing Challenges

Don’t think others are going to fold their hands and watch only you take up the wholesale bulk SMS reseller business. No, of course! You are going to face competition like in any other business. At least, you should know you are not the only one reading this step by step guide right now. But, the secret to dealing with competition is to market yourself in such a way it would seem like you are the only one offering that services. Yes! That is what you have to do. And one way to do that is to identify who your target market is and device strategies to keep bombarding them with your offer until all those who would require your service have signed up with you. Here is my step by step guide on How to sell wholesale Bulk SMS Online! Follow it religiously and you will never make mistake.

Customized text message from research is one of the laziest ways of making money in Nigeria with no capital requirement and there are a lot of opportunities in this business.

Here is your opportunity Lock into it now!

Looking forward to hearing from you.

Strategies For an Online Job Search

Finding a job used to be a very slow process, but this has drastically changed with the advent of online job search boards. Rather than waiting for the Sunday newspaper to find good jobs to apply for, you can now set up an account with a multitude of online job search agents and have hundreds of leads delivered to you inbox daily. This article will show you how to properly put together an online job search that is efficient and effective.

Online Job Search Strategy – Step 1: Get Your Profile Online

The first step in conducting your online job search is preparing electronic copies of your resumes and cover letters. The major online job boards allow you to create a free profile and upload as many targeted resumes and cover letters as you like. Putting your job search documents in an electronic format makes it super easy to distribute them to potential employers quickly. Once you have put your resume in an electronic format, it’s important to upload it to as many sites as possible. Most importantly, make your resume “searchable” or public to employers. This way when an employer runs a search for specific keywords, your resume will show up without even needing to apply for the job.

Online Job Search Strategy – Step 2: Set Up Automated Job Search Agents

The major online job search sites offer a fantastic automated feature – emailed search results. You can create a free profile that will bring daily leads to your email address. When you create a job search agent, be sure to use as many relevant keywords as possible relating to your field. Don’t just use the title of the position you are looking for, include synonyms and related words to increase the chances of finding leads you are interested in. For example, if you are an accountant, don’t just search for “accountant.” Instead put together a large string of related keywords, such as: “accountant, accounting, general ledger, finance, financial reporting.” You may end up seeing jobs that you are not qualified for, but it’s better to have too many than too few.

Online Job Search Strategy – Step 3: Managing the online application process

It can get pretty cumbersome to manage the application process once you have multiple emailed search agents created. To keep yourself focused, you need to have a good process for organizing the leads. I like to use the daily job application organizer that you can find at JobSearchPower.com. By keeping a list of jobs you are interested in you can be sure you are following up properly on each job you apply for.

Online Classified Ads Are a Great Source For Job Seekers

As we are facing global economic crisis now, more people are jobless. The biggest hit was in America where several years ago they announced that some kind of Wall Street or Lehman Brothers thing declared bankruptcy, which affects lots of business. Not only America was affected, but also other business firms around the world. Huge companies in America are forced to close down or lay off their employees. On that time, it has reached millions of employees in different American companies are laid off due to financial crisis that was caused by an investment firm like the Wall Street or Lehman Brothers. These people right now are finding ways to get a job just to provide food for themselves or their own family. It is hard to find a job when you are just roaming around the city looking for some advertisements that were posted on walls or big boards. Job seekers need to find a way to search for their dream job as soon as possible. One of them is what we call newspapers.

Newspapers have a classified ad section, which job seekers can look for it. But there’s a disadvantage for it. Classified ads in newspapers only have one to two pages, and around 25% of them are job opportunities while the rest are mostly buy and sell products and real estate deals. The best thing for the job seekers to search their own dream job easily is through online classified ads. There are lots of US local classifieds existed today, especially international online classifieds. Famous classified ad sites in the US are one of the best sources for posting advertisements on your own, and also searching advertisements that you are interested about. Categories like the buy and sell, income opportunities, real estate, jobs and personals are applied in any online classifieds you searched. Speaking of income opportunities, there are lots of them like the famous multi-level-marketing, direct selling, online-based opportunities, joint ventures and many more. As what the job seekers have experienced about online classifieds, it is very easy to find by just sitting at your computer with a high speed internet connection to find a dream job that is suitable for them, and what makes them comfortable.

There are lots of webmasters who like to establish their own online classified ad site, to help lots of buyers, sellers, employers and job seekers to find what they want, in case they don’t find it at the other sites. But what benefits do the webmasters and customers get on online classifieds? The webmasters may be benefited when they place their own advertisement like Google AdSense in their website, and customers may gain benefits on completing their transactions faster than meeting with each other in any place, especially when both the buyer and the seller are from different areas or countries. With online classifieds, a job seeker may never regret or say that it is only a waste of time and effort, but to think that we are under global financial or economic crisis, we are striving hard to recover and let things go back to normal. Not only you are helping yourself to earn money for food and basic needs, but also to help companies rise and recover their own losses. This is what online classifieds are built to help us all.

12 Steps to Creating a Business Online

“E-commerce”

A word pervading our society, making headlines around the

world, and causing the stock market to rise and fall with

startling ease.

It seems every business news story centers on some

technology company’s “DOT-com” or “DOT-bomb”!

With all the positive and negative hoopla, business owners

of any size company can throw up their hands and feel the

“E” world has left them behind.

Every business owner, salesperson, or professional asked one

of two questions in the past year, either “Am I using e-

commerce correctly?” or “How do I effectively get involved

in e-commerce?”

You can buy hundreds of books and pay thousands in

consulting fees to analyze and debate the answer to the

first question.

To answer to the second question just follow these 12 steps.

Step 1 – Buy a domain name (your own DOT-com). Go to

http://www.NetworkSolutions.com and research names. Can a customer

easily spell and remember it?

Step 2 – Write down your online goals and prepare a time and

money budget.

How soon do you want your e-commerce site up and running?

How much will you spend?

How many hours will you devote to the site and when?

Step 3 – Surf the web to find other sites you like and

dislike. Learn from others’ successes and mistakes by taking

the best of what their sites offer and adapting it for your

own use.

Step 4 – Design your site on paper. Define elements, look,

feel, colors etc.

Step 5 – Hire a professional to set up the graphics and

navigation, but with the intention of you or your staff

maintaining the site’s day to day operations, communication

and updates.

Step 6 – Invest in a digital camera and web publishing

software such as Microsoft Front Page or Adobe Acrobat to

keep up with the site’s maintenance.

Step 7 – Maintain, change, and update your site at least

once a month. (The one exception to this rule are those one-

page, sales letter websites. Once you have one of those that

performs well and makes sales, don’t change it!!)

Step 8 – Promote your site at every opportunity. Tell people

about it. Put your web address on your business cards and in

all your ads. Some companies even advertise their web

address when they put you on hold on the telephone.

Step 9 – Give people a self-serving reason to visit your

site. Coupon savings, discounts, special incentives, free

information, and free newsletters represent excellent

enticements for attracting visitors to your site.

Step 10 – Concentrate on obtaining an email address from

every customer and potential customer.

Obtain permission to send periodic, value-added malings to

your database.

Use a list server to organize and maintain your mailing

list.

Step 11 – Always look for and use the simplest solution or

option.

Whether adding a shopping cart, database or other option to

your e-commerce operation, seek out and use the simplest

answer for your needs.

Step 12 – Become educated and stay current in the world of

e-commerce.

Learn the marketing and sales techniques of the online

world.

Online News – Pros and Cons

The newspapers were hardly getting used to the news being telecast on the television, when all of a sudden the advent of the internet brought a crucial blow to the newspaper industry. Most of the newspapers have not been able to withstand the onslaught of the internet and have been forced into closure. Let us first see the basic difference between the newspapers and e-news.

Pros of the online news

The advantages of online news are mainly for the readers. Some of these advantages are as follows.

The e-news is much faster than the newspapers. The moment something happens in any part of the world it gets published on the internet within seconds. In case of newspapers there is a specific time limit for any news to be reported in any particular newspaper. Suppose the newspaper goes for printing at midnight, anything that happens after midnight is going to most probably get published the next day. In these sorts of situation the newspaper offers stale news to the readers who have already accessed the online news.

Any newspaper get published once, twice or maximum thrice a day. On the other hand e-news usually gets updated several times in 24 hours.

If one has accesses to the internet, one does not have to wait for the delivery man to deliver the newspaper.

E-news is considered to save paper and help at conservation of nature.

Cons of the online news

The online news has some disadvantages but those are mainly for the newspaper publishers. The rates of subscriptions and advertisements are greatly reduced in case of online news. This implies that as the number of readers of online news increases the revenue generation of the newspaper publisher is falling drastically.

Ways for the newspapers to survive

There are only a few ways that the newspapers can resort to for surviving the blow of the e-news. Some of the newspapers charge subscription to the readers that like to read more than what is offered for free. There is just a link for “more” which can be activated and operational after paying some subscription charges. If you do not pay the subscription the “more” link cannot be activated.

Most of the newspaper publishers have realized that if they want the newspaper to survive they have to publish the newspaper in print as well as online on the internet.

The iPad from Apple has brought some hope for the newspapers. There are applications that allow the iPad user to access the internet and the newspapers too.

Nowadays it becomes necessary for the newspaper to make a unique offering to its readers.

The other way for the newspaper publishers to survive is through blogging. There are chances that levying subscription can reduce the revenue generated but at the same it is also seen that unique blogs can bring a lot of business to the newspaper publisher.

Newspaper Advertising Online Booking at Low Rates – Book4ad

The traditional process of advertising in newspapers is you have to personally walk-in to the publication office, stand in a queue, fill the forms and then publish your ad. But now newspaper advertising booking has become more easy. Newspaper advertising online booking can be done from anywhere and at anytime through book4ad. You can book newspaper ads online by just sitting at one place.

Book4ad, a leading online advertisement booking agency provides an easy and comfortable way to book your advertisements online. It incorporates online advertisement booking system using which newspaper advertising online booking can be achieved without any effort.

As we know, today we can see many forms of advertising but still the newspaper advertising is the first and most preferred form of advertising compared to the other forms of advertising. Publishing ads in newspapers not only promotes your business, but it can also a best approach to drive customers and also works as a means of communication for the existing customers. Through newspaper advertising you can also reach to maximum audience. Advertising in newspapers can attract almost all aged audience especially middle-aged customers who gain the information through newspapers.

You can book your ads online for any type of ads like classified-text ads, classified-display ads or display ads. The classified-text ads are simple running text ads which are published in the CLASSIFIEDS section of the newspaper. The classified advertisement rates are based on the number of lines to be printed in the advertisement column. The classified advertisement booking online is the most cost-effective method to reach to the local customers if your business is localized.

These classified ads are divided into different types of categories like Matrimonial, Business, Astrology, Name Change Marriage Bureau, Travel, Personal Announcement, Public Notice, Tenders, Vehicles, Recruitment, Education, Computers, Services, Health & Fitness, Property For Sale, Property For Rent, Remembrance,and various Other Categories. You can select one or more categories based on products or services you are offering and book classified advertisement online based on your requirement.

The ads rates for classified-display ads newspaper advertising online booking depends on the space occupied by the advertisement i.e. the classified display advertisement is calculated based on per square centimeter (sq.cms). The is no particular limit for the size of the classified-display ad. You can select the classified-display ads as per your requirement

The advertisement rates for display ads newspaper advertising online booking also depends on the space occupied by the advertisement i.e. the display advertisement rate is also calculated based on per square centimeter (sq.cms). There are many types of display ads like quarter page ads, half page ads and you can even publish full page ad. The display advertisements are very expensive compared to classified-text ads and classified-displayads.Though these display ads are very high in cost, most big organizations like automobile industries and other big companies prefer for publishing display ads as they can create high impact and attract the customers. Also the reach of the display ads is very high.

If your business is small and localized, then you can go for classified advertisement booking online based on the types of your business and budget. Newspaper advertising online booking for classified ads will expand your reach to local audience and can create high impact.

Note: The advertisement rates is calculated based on the type of advertisement and the size of the ad. The advertisement rates also differs from publication to publication.

Book4ad assists you in an excellent way by providing you with the most reliable platform for newspaper advertising online booking. It provides a unique perception to create, customize and display your advertisement even before it goes for publication. It also offers a service through which you can save your time and gives a clear picture for your approval.

Through book4ad, an online newspaper ad booking system you can book newspaper ads online for all or any of the leading newspapers in India at lowest advertisement rates. It has tied-up with all the top newspaper publications

Book4ad is a leading newspaper advertisement booking agency which provides a hassle-free and most comfortable platform to book newspaper ads online with NO EXTRA COST. It offers economic packages and media planning. It also contains an efficient feedback system which will let you know the traffic of your target audiences.

Book4ad also returns the credit with free coupons which can then be redeemed in the near future.

For newspaper advertising online booking just follow the below mentioned 3 simple and easy steps.

Select your Advertisement Category and Location
Schedule Your Advertisement and compose your advertisement.
Pay via various secure and verified online payment methods. You can also pay through offline methods like Cash, cheque, DD, etc

With our user-friendly online newspaper advertisement booking system you can be able to book newspaper advertisements online by sitting at your home or office with the above 3 simple steps.

Book4ad is a product of B2C Advertisers, a reputed newspaper advertisement booking agency, working for Indian Newspapers & Radio digital services since last 12 years and serving customers for newspaper advertising online booking. Being an Authorized Advertising Agency of Newspapers enables us to publish your advertisement in the same cost and with best offers using our newspaper advertising online booking service.

Current Affairs News Online – Information About The World Available At Your Home

News can be transmitted faster through technology all over the world.

People can have complete control of what news they want to read about. Traditional newspapers convey local news more than international news while online newspapers from different countries can be accessed for free through the internet. There are many advantages for people to convert reading from traditional newspapers to online newspapers.

Any news around the world can be published online within a matter of few seconds. People can be more updated with the help of online newspapers. Current affairs news can be viewed immediately through the internet rather than waiting for a day in order to read it on the printed newspapers.

The online newspapers are updated every few minutes and the headlines keeps changing as and when new incidents occur in the world.

Most of the news that is available online is free of cost. People only need a computer and internet connection for browsing through the world news.

It is easy and convenient to read news online and people can multitask while they read online newspaper.

With the help of technology, customization of the news can be done. People, who are interested only in certain sections of news like business news or Sports News, can be provided with options on the website to display only that specific section instead of the entire newspaper.

Certain websites provide the viewers with the ability to discuss the news and events of the world among the peers. The interaction while reading news can make it more interesting.

Different viewpoints can be discussed by people all over the world for specific news.

The online newspapers provide the medium for the society to communicate back to the media. It can help them improve their ways of publishing news.

As traditional newspapers are printed on papers, the invention of online newspapers helps to create a greener environment by preserving the trees that are used for papers.

Purchasing newspapers can use up plenty of time and money which can be minimized by reading online newspapers.

Any news from all over the world can be viewed with just one click of the mouse from the comfort of each person’s home.

People prefer updated and comprehensive news. The unlimited space available on the internet can publish a variety of news and events from all over the world in order to attract as many viewers as possible. Gradually, people are converting themselves into avid online news readers.

Future of Online News Portals

No one thought that internet which began in the early 1990’s would have such a bright future that it will eventually hold such a powerful impact on our lives. Internet which is basically a global system of interconnected networks was made to serve billions of people worldwide irrespective of cast; creed or religion has today replaced many standard conventions of our daily lives. There is no surprise to the fact that most of the traditional media has also been reshaped.

For instance newspaper publishing has been remodeled to Web Sites, blogging and web feeds. When it all started, people were skeptical about the very whole idea of internet let alone forget about the news being remodeled. But as of now there are over a hundred million websites with billions of web pages. People are continuously switching to online media for news and entertainment related content, the reason being that nobody wants to pay for a thing that he/she can get foe free easily. As a result there is a constant slump (including some real big players of the industry) in the sales of the print editions of newspapers.

The online news sites often bring content that belongs to a particular geographical area but no one is complaining. For instance online gateways like India Report present select content from India. This kind of coverage gives the necessary focus which is required for such news related purposes and choice to people. The promise is reflected in the entertainment and sports section of these sites where the videos too are from local milieu keeping in mind the interests and preferences of people.

This kind of strategy of Online News Portals has a good chance of succeeding in near future with newspapers and the television media still lagging behind the online media. There will always be blogs and web feeds to supplement a newspaper or a news channel. Moreover news related content is available to the user as it happens, so no delay in reporting makes it a user friendly platform. Apart from serving news to the local public such portals are also reviving the interest of young generation in news and politics.

They continuously engage their audience by the means of polls, attracting attention with blogs and have an eye-catching photo gallery. As for entertainment these portals offer the content to the user at their convenience and in a crystal clear format with excellent sound quality making user experience an exciting one. The print and the electronic media have their task cut out. The online media have time going for them and there is no stopping them in near future also.

Could Celebrities Be Cutting-Edge Marketers – Leading Online Business Entrepreneurs?

“Where is The Future of Online Business –

Could Celebrities be showing mainstream business the way?”

Have Your Competitors ‘Caught On” and already Talking to Your Customers in this latest marketing evolution for Web Success? (And are they doing it Auto-matically and VERY Cheaply!) SO MANY Crucial Questions to answer… please read on.

The following Report is the Cover Story for “Australian Business Solutions” magazine“

YOU WILL DISCOVER HOW CELEBRITY MARKETING STYLES ONLINE LEAD ‘AUDIENCES’ TO WANT TO BUY RATHER THAN THE CONVENTIONAL BUSINESS APPROACH OF SELLING AND CLOSING. YOU WILL DISCOVER VALUABE, IN FACT ESSENTIAL INSIGHTS AND IDEAS THAT EVERY MARKETER, ENTREPRENEUR AND BUSINESS OWNER MUST NOW EMBRACE!”

(WARNING: THIS REPORT MAY FRIGHTEN YOU… IT WILL DEFINITELY ENLIGHTEN YOU!)

There is a buzz around on the television news, radio, in the print media, at business networking groups and meetings and especially on the internet right now. There seems to be a shift of focus for how people look for products and services and then decide how they spend their money.

In terms of influence and power, the new way people search for products and services and make their buying decisions online could even rival the search engines. And it’s been said that this buzz could be the single biggest thing to happen in business since the industrial revolution!

Sounds over the top, but is there enough evidence (for you) to be a part of it too? And is this buzz a fad or could it be here to stay?

If you’ve watched TV news or listened to radio or brought a newspaper in the past 2-3 years, you will have noticed references to websites in both stories and advertising, where you can find out more – including how to get more information about a product or service and/or how to buy instructions. In more recent times nearly every news presenter, TV show host, journalist and celebrity are also promoting how you can ‘follow’ their lives, interests and activities online too – and it all seems to be centred around websites such as Facebook.com, Twitter.com, YouTube.com, Digg.com and more, collectively known as Social Engines.

Celebrities are using these sites to raise their profile, build their brand and most importantly, solidify their popularity and [hopefully] longevity in their profession and industry. AND, these sites enable their audience (loyal army of fans) to talk directly back to them. And this is at the heart of the buzz and current shift – and why it’s so very important you read on and learn more.

On the Social Engine Twitter.com, Ashton Kutcher and Ellen Degeneres have more followers (fans) than the entire populations of Ireland, Norway and Panama. Their brand awareness and popularity building is personal, although as that increases, so too does their value to corporations looking for product endorsements to drive their market penetration and increase their market share.

Sporting stars like celebrities have broadened their talent base too, becoming more entrepreneurial and business savvy, seeing their name, brand and product value increase, in many cases, to a higher income level than the actual core sporting talent. In other words, acting, playing a sport, being a comedienne or whatever is their core talent is no longer their only talent. They have embraced the concept of brand building (and protection), marketplace communications and conversations – opting for direct contact via sources like online Social Engines. Here they can touch far more people quicker and easier than say a traditional autograph signing exercise.

A true business woman, leader and entrepreneur, celebrity Oprah Winfrey instantly connects and updates a loyal army of over 2 million+ people that follow her on Twitter. Her power and influence is no surprise or revolution in itself, but her army of followers are able to directly provide instant feedback and ideas to her too -and marketplace feedback is a life blood to your business growth and long term sustainability. (Try ignoring it and see where your business goes.) Everyone wants to be heard and Social Engines give you, your business and your customers a voice.

A loyal army of followers can also provide a viral effect to disseminate information quickly too, meaning they can ‘spread the word for you’ if you ask them to – this can be particularly useful if you want to spread good news and conversely if your brand comes under attack via other mainstream media mechanisms or on the Social Engines themself.

Although it might be hard to fathom, could celebrity entrepreneurs like these be showing more traditional businesses how to connect, behave, build our brand, increase our marketplace value and build our business too using these Social Engines?

Is this a valid idea and model for mainstream business or not?

Firstly, the power of Social Engines extends far beyond Twitter.com alone. Some of the other leading Social Engine sites sprout some pretty impressive visitor and member statistics, as well as services.

Facebook.com – If it was a country rather than a website, it would be the world’s 3rd largest after China and India.

On Facebook there are more than 250 million active users and more than 120 million of them log on to Facebook at least once each day and more than 5 billion minutes are spent on Facebook each day (worldwide). The fastest growing demographic is 35 years old and older and within that, the fastest growing segment is 55-65 year-old females. Do people 35+ and women influence the buying decision for your products and services? This is worthy of your attention.

And there’s more… more than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week on Facebook alone and more than 2.5 million events are created and advertised each month. More than 45 million active user groups exist on the site and more than 50 language translations of that content are available on the site. The people supplying all this content include business owners and professionals, some of whom are surely in your industry and probably your competitors. And if you think because you’re a localised business that this doesn’t count, you’ll find this statistic most enlightening- 70% of Facebook users are outside the United States.

All of those statistics are just for Facebook alone (source Facebook.com/press/statistics).

You can also purchase Pay Per Click and Pay Per Impression advertising on Facebook (and other Social Engines). They take your spend to a whole new level of value and ROI with their member data allowing you to display your adverts for keywords AND additional, specific demographics of the member base. For example you can display your advertising message to women, 55+ in Melbourne who are single. You can even target people specifically on their birthday with a relevant offer.

YouTube.com – take a look at YouTube (which is owned by Google for good reason) – People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, ten hours of video is uploaded to YouTube -including promotional videos, education, product consumption/direction videos and client testimonials for business. Plus every video you add to YouTube includes a spot on the webpage where you can put a link back to your website. PLUS you can add these videos to your blog posts, making them more interesting to your blog readers on other Social Engines too (more about blogs in a moment).

YouTube’s user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.

And could this be the good reason Google brought YouTube? It’s the 2nd largest search engine in the world today, 2nd only to Google.com. If you want to connect with your marketplace on volume, this is worthy of your attention.

Twitter.com – let’s take a statistical look at that quickly too. Twitter’s footprint has expanded impressively in the first half of 2009, reaching 10.7 percent of all active Internet users in June with 83.1% of users over the age of 25. In July 2009, the Twitter website recorded 23,284,395 unique visitors – who else wants to be ‘front-of-mind’ to an audience of that size? Does your target market include people 25+? This is worthy of your attention.

Twitter has been described as the “Pulse of the Planet” given its instant, viral spread-the-word-to-the-world-instantly nature. It has boosted box office numbers and it’s killed them too, just ask the makers of the movie “Bruno” – overnight ticket sales dropped by more than half thanks to the frank and instant feedback from those that had just seen it. It was so quick too because 80% of Twitter usage is on mobile devices. People update anywhere, anytime – imagine what that means for bad customer experiences and you!

Do you let your customers walk away with a bad experience, only to stand out the front of your store or hang up the phone and blast their frustration and disappointment to hundreds, thousands maybe millions of people -in the ‘heat of the moment’?

The true power of Social Engines is not to be feared, it is to be embraced and when done well, you can influence large numbers of people in the ways you want them to know and represent you. This is worthy of your attention.

Understanding the nature of Social Engine participation is important and the question to answer is – What are people doing on these Social Engines? They are looking for ideas, insights, invites, offers, information, inspiration and conversation.

Savvy business owners, entrepreneurs and professionals are providing it all to them and at the same time, in a more passive or softer way than conventional advertising, promoting their business, building their reputation and ultimately getting more leads and customers to their web sites. These business owners, entrepreneurs and professionals are using resources within services like Facebook that include a Personal Profile Page, Business and Product Pages, Fan Clubs, Groups, Time-sensitive Events/Promotions, Classified Advertising (PPC) and more… and the really smart ones are sharing content direct from their website blog feed too (more about that in a moment).

Then there are sites like LinkedIn, a professional social network and directory of business owners and professionals who can communicate quickly and easily with one another. In a 2009 survey, 80% of businesses and companies who are members were using LinkedIn as a primary recruitment tool to find new employees. This is worthy of your attention.

On these Social Engines, people can say what they want about you and it’s uncensored. What do you do about it? Ignore it and hope the customers and prospects that really matter to you don’t see it? Should you take a proactive approach and start by monitoring what’s been said about you and then start providing your brand of information, insights, ideas and inspiration to your marketplace and control the information flow you want through them?

We are living in an era now where what happens in Vegas goes ON and STAYS ON YouTube, Flickr, Twitter, Facebook and more.

“Because of the speed in which social media enables communication, WORD of mouth has become WORLD of mouth.”

Love them or hate them, social engines are here to stay simply because ‘the people’ love them and trust others on them. Facebook and MySpace are among the most popular destinations on the web. And even though they can be extremely annoying, there is one inescapable fact: the most irritating thing about Facebook is the 200m-strong army of people who use it.

And here’s the final enlightening point- Social Engine participation has overtaken pornography as the #1 activity on the Web.

SO Do you get involved or not? And if so, how do you do it easily and cheaply but still ‘play the game’ like a Celebrity with a 2m+ loyal army of followers?

The reality is that even if you’re not involved, your customers and prospects AND competitors probably are – and they’re talking to one another, perhaps about you and without you so the sooner you start, the better chance you have to becoming both a part of the conversation and then lead it.

The answer for businesses, entrepreneurs and professionals is automation – this is the single biggest break-through strategy and tactic that very few people have worked out, including many larger corporations who are successfully using Social Engines but they are not leveraged with automation, also known as things happening ‘auto-magically‘.

In many cases, businesses are employing specialist online staff on top of web masters and advertising/SEO experts. With automation, you can do a whole lot for very little extra time and virtually no money.

HOW DOES IT ALL WORK?

At its essence or core are six words that will transform the way you generate leads and make repeat sales online – those words are YOUR WEBLOG FEED PLUS SOCIAL ENGINES.

A Weblog or blog as it’s more commonly known is a type of website or part of an existing website that allows you to add content as blog posts or articles and display them on your website – content like information, ideas, insights, offers, news, invites, images and more and you can create blog posts quickly and easily without ever needing to get a webmaster to do it for you.

There are over 200,000,000 Blogs online today and that number grows every day. Again, not all blogs and blog owners are equal, many are neglecting to include automation and leverage and integration with Social Engines so there are many nay-sayers about blogging, but that attitude is changing as more people are enlightened.

A Feed or RSS Feed as it’s more commonly known will distribute your blog posts well beyond just displaying them on your website. Feeds permit subscription to regular updates of your blog posts, delivered ‘auto-magically‘ via a web portal, news reader, or in some cases good old email. Feeds also make it possible for your content (information) to be packaged into “widgets,” “gadgets,” mobile devices, and other technologies as shortened or full length messages, which Social Engines happen to LOVE. Your Feed makes it possible to display blog posts just about anywhere on the web or web connected device and most importantly directly to the millions of people online every day.

That means a Blog with an RSS Feed can ‘auto-magically‘ distribute information you create about you, your business, your products and your services quickly and easily across thousands of sites on the web. And you only have to create your pieces of content once!

A blog is a powerful code (invisible to the human, non-techie eye) and every time you add content to an existing or new blog post, like you would add content to a word document, it is distributed around the web in seconds and is fed directly into the biggest marketplaces and communities of people online every day.

What makes a blog with a feed even more powerful is that it reaches the biggest sources of people (leads) online – who by the way are not just using Search Engines anymore to find out about products and services, they are also using the “Social Engines”. PLUS your Blog Feed can also ‘auto-magically‘ update Google and Yahoo about your site too, so you still stay connected with the Search Engines for no more extra work, or money.

Now if you’re anything like me, when I first heard about these Social Engines, I dismissed them as not being a viable business and marketing channel because they appeared to be for personal networking and friendship (and they are indeed used for those reasons). Whilst many businesses, entrepreneurs and professionals are using these engines and winning new business – only a handful are doing it easily and quickly, because most of them do not know about the power of connecting your Weblog RSS Feed and how it fits in with using Facebook, Twitter, YouTube, Digg and hundreds more Social Engines.

In my own experience, I was wrong to not get involved with Blogs and Social Engines sooner (like many business owners and professional managers still are) as my competitors began to build an edge I did not have with my marketplace, simply because I did not understand and connect these two key points about connecting your blog directly to Social Engines. If you want to find new customers quickly and easily and build better sales from existing customers:

Your website must be a Blog with a Feed and/or include one as part of your website
Your online marketing mix and strategy must include sharing your blog post information with people on Social Engines like Facebook, Twitter, YouTube, Digg etc.

And here’s why…

Your competitors have possibly already figured out that social engines are where they can connect with people who include your customers and potential customers because the Social Engines are where your customers and potential customers are going online – and they’re going to these Engines regularly and for long periods of time. And people are making buying decisions based on the conversation they are having and the feedback they are hearing.

Even if you [believe you] have no competition, you’re not connecting with your marketplace as directly and as easily as you can, if you are not using the true power of Social Engines. These online sources or marketplaces attract people 24/7/365, who stay for a while each time. How could you NOT promote you, your business and your products and services there?

Every time you add content to your blog, it is circulated out to many Social Engines, once you set up a FREE account with them… people at these Engines who have an interest in what your business offers then come to your website to find out more.

Here’s an example of how your website Blog, its Feed and these Social Engines work together. (Note this diagram also includes the two largest Search engines -let’s not forget them. Using your Blog and RSS Feed, you can ‘auto-magically’ update them too.)

At the centre of this relationship are your website blog and its RSS Feed. Every time you add content to your blog, the Feed distributes it out to the Social and Search Engines with a link back to your website. People on the Social Engines instantly see a summary of your blog post and a link back to your blog/website. If they are interested in you, they click on the link and follow it back to your website to find out more about you and move forward with you.

“Although we like to feed information to the Search Engines for free listings, the Social Engines outperform them in providing INSTANT, FREE traffic (people) to your website… meaning Social Engines host millions of people live online at any given time who are exposed to your blog post instantly… and not only will they follow your link back to your blog/website if they are interested, they also have the power to make your Feed ‘viral’ – voluntarily passing it on to their friends who in turn pass it on… and so on.

The Social Engines and the people on them help you grow your prospect and customer base quickly, easily and cheaply – you can’t get any cheaper than free!”

The Social Engines are places where people go to and stay at; whereas Search Engines are places people only pass through ‘in search of’ a final site destination. This is the major difference and the significant extra power you’re missing out on if you are not involving your business in the Social Engines. Remember though, the Blog Feed is vital to ensuring your participation is mostly ‘auto-magic’ otherwise participating in them could over run your day, your week and your life!

The Blog Feed allows you to ‘auto-magically‘ update the Social Engines, minimizing the ‘air time’ you personally allocate to this.

So, who’s already taking this seriously and using Social Engines as a powerful, quick, cheap and easy tool and media to generate free leads quickly too?

Firstly, no matter your business, products and services, you’ll find prospects and possibly existing clients already participating in these sites on a regular basis. You are bound to find your competitors there too, it makes good business sense to be present on an Engine where millions of people congregate, converse and seek out people with the products and services they require – someone in your industry is probably joining them and being ‘front-of-mind’ and it should be you.

Everyone that gets it commits to it. These world-wide companies, brands and industry leaders have dedicated resources to connect and cultivate relationships with prospects and clients on the Social Engines with reportable, measurable results:

Motor Vehicle Industry: Chevrolet, Ford, General Motors, Honda

Travel and Tourism Industry: JetBlue, Southwest Airlines, Luxor Las Vegas, Marriott International Hotels and Resorts, Carnival Cruise Lines, Hertz Car Hire

Sporting Teams: Chicago Bulls, Detroit Pistons, Portland Trail Blazers, San Diego Chargers

Entertainment: 92Y, The Travel Channel, ComCast, Marvel Entertainment, Direct TV, Pop Caps, TV Guide

Finance: Wachovia, H&R Block, Intuit

Retail: Best Buy, The Home Depot, American Apparel, Rubbermaid, Whole Foods, Zappos.com

Food and Beverage: Starbucks, Burger King, Dunkin Donuts, Popeye’s Chicken, Tastidlite, Kraft Foods (see Vegemite Case Study below)

Other Global brands: Dell Computers, EMC and Kodak – all benefitting by directly connecting with their target marketplace – whether that’s existing customers and/or potential customers.

Case Study:

Kraft Foods have taken an interesting Corporation-Consumer collaborative approach to product promotion and development using Social Engines. Here’s what they say about their social engine strategy:

For many of our strong brands such as Vegemite – we acknowledged that we are simply (proud) brand custodians and that the brand is owned by ‘the people’. We focused our first two years of social engine participation on simply listening and asking questions.

Two of these questions were:

How do you individually like your Vegemite?
If there ever was to be a Vegemite variation what would this be?

Recently Kraft launched their latest product “Name me” a vegemite plus cream cheese experience. Here’s how they are using Social Engines to develop it.

“This is a work in progress; we spent two years listening and now with the product on shelves the Kraft Communications team is engaging with Vegemite loyalists and cynics alike on the 12 top social engines. They are engaging and getting samples out on and off line- and encouraging debate on the new products. There are a number of Facebook groups sitting in the following camps: pro original, pro new flavour and anti new flavour.”

This is just one way Social Engines are helping businesses already to grow brand, product and corporate awareness. There are many other ways to use it too that can and do lead to direct and immediate sales. No matter the size of your business and marketplace, Social Engines, like the internet at large give you a level playing field with industry leaders like Kraft Foods and the others mentioned here.

Your website with a blog and feed will provide regular content to the Social Engines ‘auto-magically’. You need to support that by also visiting the main Social Engines and engaging people on a weekly basis, as it forms part of your marketing, CRM and all the other pay-offs mentioned previously.

Adding content regularly to your Blog Feed, ‘auto-magically‘ keeps you in touch and front of mind to millions of people around the world, on the Social Engines (and Search Engines) so they can access your business, products and services quickly and easily.

The buzz appears to be more than a fad so for your business it becomes not a question of ‘if’ these Social Engines are going to be a valuable marketing tool for business. Rather, the question now is:

“How quickly will you get your business on the Social Engines

… to Capture Your Competitors Clients too?”

HOW TO GET STARTED

Here’s a checklist to help you get started with your new, exciting and FREE Social Engine Strategy:

1) Get a Blog website with a domain name of your choice OR if you already have a website, get a new sub domain or folder added called blog

2) Open an account with at Google, Feedburner, Yahoo, Facebook, Twitter, YouTube, Digg, and LinkedIn.

3) Install an RSS Blog Feed and set up a Pinging list on it then add your Blog feed to the Search and Social Engine accounts you created in the step above.

4) Create content-rich education videos that can be added to your YouTube account and your Blog – that is then ‘auto-magically‘ added to your Search and Social Engine accounts.

5) Actively participate in or create new Facebook Groups, Events and Pages.

6) Make promotional videos about you, your business, your products, how you help and support people and upload them to your YouTube Channel then add them to your blog posts.

To really make this all work well for you, you need to know there is a big secret in succeeding with growing your business using Social Engines. You’ve read this far, so here it is: Social Engine success rest largely with you getting to grips with:

Being a ‘face’ of your business and allowing people to connect with your ‘authenticity’ as a person ahead of a product, and
the need to ‘listen’ to your marketplace, innovate with change to meet their ever-changing needs and then share information that will help them, rather than push product.

Millions of dollars are spent monthly with pay per click advertising on these sites and more millions are paid to ‘search engine specialists’ who supposedly help you reach number 1 ranking on keywords relevant to your business. It’s a fierce fight between serious players for top spots on search engines, both free and paid listings. An entire industry is built on it and around it. But you now know how to become a leader in your industry on the most powerful Social (and Search) Engines online today and how to do it Quickly, Cheaply, Easily and Auto-Magically.

In some cases, target market demographics may not be using Social Engines; therefore it would not be worthwhile. Consider these statistics when making your evaluation:

78% of consumers trust peer recommendations. Do you rely on 3rd party endorsements to build buyer confidence? If this is not a necessary part of your marketing and sale process, you may be able to ignore Social Engine Marketing.

Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – Listening first, selling second. Would your competitors be prepared to connect and listen to your prospects and customers directly to discover what they want, and then give it to them? If not, then you may be able to ignore Social Engine Marketing… and least for a little while.

The worst part is the first part. When you start, your ‘following’ could be small but that is far better than not monitoring what’s been said about you at all! The only way to change that is to get in the game!

Get started right now, before your competitors do -it’s the future of marketing your business online, because that is where the people you want as your customers are going online. It’s only a matter of time before someone in your industry emerges as the leader on the Social Engines – get you and your business front-of-mind first. Enjoy the experience and I’ll ‘meet and tweet you’ on the Social Engines of the World!