Advertising Archives - BOLLYWOOD SURKHIYAN

Online Radio and Advertising

The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows people to communicate, shop online, learn many different subjects online and do many more things.

It is not too long ago that people were dependent on the local radio for news and other information. Thankfully, those days are over now, and the Internet has facilitated an instant communication that we never imagined earlier.

It was during the mid 90s that the Internet radio started growing, and it had a phenomenal growth, as small and big commercial radio stations started appearing worldwide. It is difficult to ignore today’s radio as a powerful medium for advertising, since the Internet connects millions of people worldwide. Many businesses having realized its potential are already exploiting this novel medium for advertising their product and services.

An ever-increasing number of companies are introducing new channels, giving to their listeners an opportunity to convey their feelings with these radio stations playing music through varied programs, as per the interest of listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as it has the facility of the net. You can also find the details concerning any particular singer or the writer of the song.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite usual for radio stations to employ online radio jockeys, who easily connect with the audience while allowing the listeners to convey their opinion or post their comments on the Internet.

Advantages of Internet radio advertising for business owners

It enables you to target your audience for advertising the services and products you may be offering.

You can get a variety of radio stations to choose from, offering various formats, from oldies to rock, and from talks to news, as required by your business.

Advertising through radio is far more economical than advertising through TV, and radio ads are easier and quicker to fabricate. Your audience need not wait for the forthcoming issues, as in case of magazine ads.

You can get a wider reach, irrespective of your geographical location, as long as your audience has an Internet connection.

Limitations of the Internet radio advertising

Anybody can simply modify your ad and use the same for their purpose. Since these ads are of very short duration, you need to condense your ad without sacrificing its content.

Radio ads may have noises appearing in the background, prompting you to run your ad more frequently to make it effective for your prospective clients.

As most businesses are interested to advertise during morning and / or evening hours, you may be required to pay more for advertising your business during those hours.

Pay Per Click Advertising and Pitfalls

Internet marketing, as its name implies, is the promotion of a product or service using the Internet. This is one of the marketing outlets today that entrepreneurs are taking advantage of because (1) the Internet captures a wider audience (think worldwide), and (2) it is a cheaper than television, radio, newspaper and magazine advertising.

But as the demand for the Internet as a marketing vehicle becomes grows, it becomes a new battlefield where various businesses compete for attention of a prospective customer. Whoever is persistent and is on the top of the search engine gets the sale.

To be on top, Internet marketers employ various strategies and ties together all the aspects of the Internet – its design, development, advertising and sales into one moving force to engage customers and get the sale.

If you want to venture into making business in the Internet, you must know the basics of how you will be able to make your website, your products and services remain visible to web users.

Pay Per Click Advertising

The Pay Per Click advertising model involves a trigger that generates a payment from the merchant. The trigger is that the ad is clicked and the merchant pays the affiliate.

The advantage of this set-up is that even if an affiliate does not generate clicks, and therefore no sales, the merchant has no costs at all. Follwing the main business Models

Bid-based PPC In a bid-based PPC, an advertiser competes with other advertisers in an automated fashion in a private auction of the publisher or advertising network. The bid is the amount that an advertiser is willing to pay for a given ad spot, which is usually a keyword.

Flat-rate PPC In a flat-rate model, the advertiser and publisher agree upon a fixed amount as payment for each click. Advertisers can negotiate a lower fixed amount committing to a long-term contract.

The flat-rate PPC model is popular in price comparison services. Price comparison services present the various list of prices for a specific product or service. Examples of this are PriceWatch and Streetprices. An advertiser do not pay to be listed, instead pays for every click on a price.

Automated bid management systems are used to maximize success and cover as many areas as possible.

Getting Started

The following are what you need to remember in getting started with PPC advertising:

Choose 10 to 15 keywords and expressions of different categories related to your product or service. You must use quality keywords to get the target audience. This is the trickiest part of PPC advertising and must be the subject of a study before finalizing the keywords. Reach-out to those who really wants to buy and no one else.
Use selling words, such as sale, guarantee, delivery, etc. in the composition of your advertisement to eliminate non-commercial inquiries.
The three important components of an ad for a PPC are the header, the advertisement text and the link to the website of the advertiser. The ad must be interesting and able to convince a buyer. It must also be concise, without stops, and precise.
You have to bid if you want the most desirable keywords. The higher the bid, the higher is your ranking.

PPC Advertising Pitfalls

A problem with this online advertising method is that it is open for abuse. Click fraud, which generates a charge using a simulated user of a web browser maliciously, clicks on the link without having a genuine interest in the target of the advertisement. This type of Internet crime is a cause of controversy because the fraud benefits the advertising network. It has since been considered a felony in a number of states in the USA.

Pay Per Click Advertising is only one of lots of other possibilities to make your web visible on the Internet. There are other similar models like PPV (Pay Per View) or getting found naturally with SEO (Search Engine Optimization) techniques.

Top 10 Newspaper Advertising Tips

As much as the Internet dominates the world these days, it’s important to remember that a massive segment of the population still reads the newspaper every morning. Ignoring the continuing relevance of newspapers is a fatal error for any business, since you could be skipping over a potentially lucrative demographic of people who may not spend all that much time online. We all know that older people tend to be better off financially than younger ones; many of them continues to read the paper. Don’t you want to get your message out to them?

If you’ve decided to venture into the world of newspaper advertising, it’s important to get as much bang for your buck as possible. One of the biggest mistakes that business owners make when placing newspaper ads is that they don’t make the most of the experience. Since you’re paying to get your message out there, you should maximize its potential as much as possible. That may sound daunting, but there are several very simple, easy-to-follow tips that you can use to get the most out of your newspaper advertising investment. To help you get started, we’ve highlighted ten of the very best bits of advice below.

1. Hire A Professional To Write Your Ad For You

Most newspapers will offer to come up with an ad for you; don’t take them up on the offer. Newspaper-designed ads are generally bland and tend to blend in with all of the other ads. You want yours to stand out, so have a professional ad writer create one for you. In the long run, it will be well worth the extra cash that it takes.

2. Try Regional Or Larger Newspapers

Starting off with local newspapers is never a bad idea, but you may discover that you don’t get the kinds of responses you want when you go that way. Contrary to popular belief, it isn’t terribly expensive to advertise in some of the larger, nationwide newspapers – especially if you place a relatively small ad. Give it a try and see for yourself – the response you get may surprise you.

3. Choose The Right Day Of The Week

Certain days of the week are better for placing certain ads in a newspaper. For example, Mondays are great days to place newspaper ads if your audience is primarily male; men tend to check the newspaper out a lot on Mondays, thanks to sports recaps and other features. Saturdays are also a cost effective option, since fewer people advertise on those days and rates tend to be lower.

4. Get A Good Spot

Whatever you do, don’t simply submit an order for your ad without ensuring that it’s going to appear in a prominent place. While you certainly don’t need to place a full page or even a half page ad, you should double check that your ad will show up near a popular feature or in another part of the paper that tends to get a decent amount of attention.

5. Use Color

The extra cost may turn you off, but using color in your newspaper ad is a spectacular idea. In a black and white newspaper, any spot of color is certain to stand out. In turn, your ad is more likely to grab the attention of more people – and you’re that much more likely to generate some decent leads. Never underestimate the power of color in newspaper advertising.

6. Try Several Different Newspapers

Determining what the readership of any given newspaper is can be a tricky endeavor; it’s even more difficult to figure out which paper will work best with your particular product or service. Be prepared to try your ad out in several different newspapers in order to increase your odds of success. Don’t limit yourself to just one or two papers, but spread your efforts around a little bit – it is well worth it.

7. Be Patient!

Newspaper ads don’t tend to generate hits immediately. Throwing in the towel after only a week or two is not a wise move. You have to bear in mind that some people need to see an ad several times before acting on it; place your ads then give them plenty of time before moving on to bigger and better things. Don’t try to rush the process if you want to get anything out of it.

8. Use Tracking Devices

How can you gauge whether or not your ad is getting you anywhere? By placing a tracking device on it. This usually takes the shape of a coupon, although you might ask the reader to “mention this ad” when ordering. Either way, you should come up with some way to track and see whether your ad is producing any noticeable results for you or not.

9. Come Up With A Catchy Headline

Many readers simply scan the ads in a newspaper and only look more closely at the ones that have catchy headlines. You need to put as much effort as possible into the wording that you use for your ad’s headline. Try several different configurations until you arrive at one that will be hard for virtually anyone to resist. Test it out on friends and colleagues to get their input on it, too.

10. Use The Space You Pay For!

There’s something to be said for decent amounts of blank space, but it has no place in a well designed newspaper ad. While you don’t want to cram your copy into an inappropriately-small amount of space, you don’t want to waste the space that you’re paying for, either. Make good use of the space you’ve purchased by filling it with informative and interesting information.

Newspaper Advertising Online Booking at Low Rates – Book4ad

The traditional process of advertising in newspapers is you have to personally walk-in to the publication office, stand in a queue, fill the forms and then publish your ad. But now newspaper advertising booking has become more easy. Newspaper advertising online booking can be done from anywhere and at anytime through book4ad. You can book newspaper ads online by just sitting at one place.

Book4ad, a leading online advertisement booking agency provides an easy and comfortable way to book your advertisements online. It incorporates online advertisement booking system using which newspaper advertising online booking can be achieved without any effort.

As we know, today we can see many forms of advertising but still the newspaper advertising is the first and most preferred form of advertising compared to the other forms of advertising. Publishing ads in newspapers not only promotes your business, but it can also a best approach to drive customers and also works as a means of communication for the existing customers. Through newspaper advertising you can also reach to maximum audience. Advertising in newspapers can attract almost all aged audience especially middle-aged customers who gain the information through newspapers.

You can book your ads online for any type of ads like classified-text ads, classified-display ads or display ads. The classified-text ads are simple running text ads which are published in the CLASSIFIEDS section of the newspaper. The classified advertisement rates are based on the number of lines to be printed in the advertisement column. The classified advertisement booking online is the most cost-effective method to reach to the local customers if your business is localized.

These classified ads are divided into different types of categories like Matrimonial, Business, Astrology, Name Change Marriage Bureau, Travel, Personal Announcement, Public Notice, Tenders, Vehicles, Recruitment, Education, Computers, Services, Health & Fitness, Property For Sale, Property For Rent, Remembrance,and various Other Categories. You can select one or more categories based on products or services you are offering and book classified advertisement online based on your requirement.

The ads rates for classified-display ads newspaper advertising online booking depends on the space occupied by the advertisement i.e. the classified display advertisement is calculated based on per square centimeter (sq.cms). The is no particular limit for the size of the classified-display ad. You can select the classified-display ads as per your requirement

The advertisement rates for display ads newspaper advertising online booking also depends on the space occupied by the advertisement i.e. the display advertisement rate is also calculated based on per square centimeter (sq.cms). There are many types of display ads like quarter page ads, half page ads and you can even publish full page ad. The display advertisements are very expensive compared to classified-text ads and classified-displayads.Though these display ads are very high in cost, most big organizations like automobile industries and other big companies prefer for publishing display ads as they can create high impact and attract the customers. Also the reach of the display ads is very high.

If your business is small and localized, then you can go for classified advertisement booking online based on the types of your business and budget. Newspaper advertising online booking for classified ads will expand your reach to local audience and can create high impact.

Note: The advertisement rates is calculated based on the type of advertisement and the size of the ad. The advertisement rates also differs from publication to publication.

Book4ad assists you in an excellent way by providing you with the most reliable platform for newspaper advertising online booking. It provides a unique perception to create, customize and display your advertisement even before it goes for publication. It also offers a service through which you can save your time and gives a clear picture for your approval.

Through book4ad, an online newspaper ad booking system you can book newspaper ads online for all or any of the leading newspapers in India at lowest advertisement rates. It has tied-up with all the top newspaper publications

Book4ad is a leading newspaper advertisement booking agency which provides a hassle-free and most comfortable platform to book newspaper ads online with NO EXTRA COST. It offers economic packages and media planning. It also contains an efficient feedback system which will let you know the traffic of your target audiences.

Book4ad also returns the credit with free coupons which can then be redeemed in the near future.

For newspaper advertising online booking just follow the below mentioned 3 simple and easy steps.

Select your Advertisement Category and Location
Schedule Your Advertisement and compose your advertisement.
Pay via various secure and verified online payment methods. You can also pay through offline methods like Cash, cheque, DD, etc

With our user-friendly online newspaper advertisement booking system you can be able to book newspaper advertisements online by sitting at your home or office with the above 3 simple steps.

Book4ad is a product of B2C Advertisers, a reputed newspaper advertisement booking agency, working for Indian Newspapers & Radio digital services since last 12 years and serving customers for newspaper advertising online booking. Being an Authorized Advertising Agency of Newspapers enables us to publish your advertisement in the same cost and with best offers using our newspaper advertising online booking service.

How Much Should You Spend on Your Yellow Page Advertising Budget?

When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.

Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me amend those figures and walk you through a few companies that don’t meet these numbers.

During the heyday of AT & T, they only spent about one percent of their income on advertising. But, in the sixties and seventies, they were making a billion and a half dollars annually. So their advertising budget was $150,000,000 a year. That’s still a staggering amount. I read somewhere that many major companies spend about twenty percent of their anticipated gross, during a campaign to introduce a new product into the marketplace. Here are some other industries and their allotted percentages as expressed in very general terms according to some current advertising journals’ statistics:

Auto Manufacturers: Up to 1%, Retail Stores: 2% to 3%, Service Businesses: 3% to 5%, New Business Startup: 5% to 7%, Fast Moving Consumer Products: 8% to 10%, Pharmaceutical or Cosmetic Companies: 20% and up.

But suppose you’re not Revlon Cosmetics and, instead, your business is cleaning carpets: so where do you fit in? It depends. It’s all about the mystical, magical ROI, once again. If you’re the new guy in town, odds are you will need to do the most advertising to establish your name and identity among the other carpet cleaners. Unfortunately, it means the outlay of sizeable marketing dollars to compete with existing ads. They, after all, have already earned their place by their longevity. You have to break into the heading with a large ad to draw customers that ordinarily would migrate to the older competitors.

And it probably couldn’t have come at a worse time for you. You’ve just invested in trucks, equipment, perhaps an office and that overhead, employees, insurance, signage, accounting and licensing fees. It’s outflow without any inflow. Yet now you are expected to cough up even more money for a marketing campaign. It’s just about this time that many new businesses say they’re tapped out and opt to bypass the Yellow Pages. It’s just too darned expensive, they moan. But, a smart businessperson would have allowed for this expensive in the original business plan. You do have a business plan, right? You don’t? Shame on you!

Assuming you have some basic strategy for your business, then you should have an advertising allotment. It’s as important as a sign on the front of the building or on the truck. It would include those items plus any direct mail, Yellow Pages and any other appropriate media. If you’re a retail business, try the two to five percent of anticipated gross sales. If you’re a service provider, go with four to ten percent. Then double that for the first year.

This is a general rule of thumb. There are so many factors that affect the outcome of a campaign, I hesitate to set down a firm number. What if you use a figure I mention for a year and have a miserable result? Did you over or under spend? How do you know? I will bet that most business failures are due to a lack of an, or under-funded, advertising program. I remember how many of my customers cut back their campaigns during recessionary times. This is exactly the reverse of how large corporations view a downturn in sales. They realize that they must increase their marketing in hard times. It may be counter- intuitive to a small business to spend more when profits are down, but it’s the same as playing the stock market.

When a stock is soaring, do you buy when it’s peaked or when it starts dropping? Most amateur investors will jump on the bandwagon of a climbing stock, thereby forfeiting almost any chance of a profit. The smart investor will buy the so-called, “bottom-feeders” because they are the best potential profit-makers and have the lowest cost factors. Again, the counter-intuitive approach works every time.When determining a budget, a change in mindset is in order. Rather than looking at advertising as an expense, consider it as an investment. Many businesses think of marketing as an overhead expense. That may be true of your insurance, rent, utilities, employees, accountant and legal fees, but advertising is the only service that can actually bring in customers. None of the other aforementioned items can make a sale. With the exception of a commissioned salesperson, the remainder of these overhead expenses are always outgoing only. So you have to reevaluate your advertising strategy viewing it in the proper light: an investment that helps provide cash-flow.

After many years of YP consulting, one thing stood out above all others. The idea that a business’s ad was a necessary evil which drained the company of profits and was quite over-priced. I never heard a customer remark how cheap his YP ad appeared to be and how happy he was to write that monthly directory check. Even when times were good and they knew the ad was getting them calls, the expense was painful. What would be even more painful would be to close a business due to a lack of sales.

I used to compare a YP ad to a business sign. Most retail stores recognized the need for letting the public know that ABC Auto Sales was open for business and spent huge amounts on massive signs around the property. But, when it came to their YP program, their invariably asked what the smallest ad would cost. I would say that perhaps they might consider reducing their signage to a tiny, one by one foot size. Of course, that would cause them to become indignant. The whole idea was laughable to them and why should they even consider such a stupid suggestion? The poor owners didn’t make the obvious connection.

So they would budget for a neon-illuminated monstrosity that would put a Vegas casino to shame and yet have a pittance remaining for the directory. When I explained how few people drove around town looking for the Auto Sales sign, they would justify the investment by saying how many customers came in because they said they saw the sign. I was happy for them but pointed out that placing a sign in front of every person actually seeking out a business would be an even better investment. Where could they do that, they wondered. Hmm. How about under the heading of “Automobiles-Dealers” in the Yellow Pages? Sure, they would have to forgo the flashing lights, but think of all the electricity they could save.

My long-winded treatise is to convey one hypothesis: have a plan. Cover all the essential areas of the business. Even if you decide that the directory is not your ideal form of promotion, make sure that your advertising program is well funded and part of the overall business scheme. Also, have a multi-year strategy that allows for future growth and marketing, unless you have figured you’ll be closing within the first year or so. In that case, save your money and go on a nice vacation instead. After all, a company that “fails to plan, plans to fail,” or so it’s been said.

10 Ideas for Marketing Your Business With Facebook Advertising

Facebook is considered as the most popular social media network today. Its popularity remains to spread out with a need in internet marketing where aggressive and ingenious company owners and online marketers are deploying Facebook marketing to reach more target market as web traffic to their sites.

A more extension to Facebook marketing is Facebook marketing that is growing popular where certain online marketing is targeted at specific niche Facebook audiences that would benefit the brand and company operations. Facebook marketing consists of flexible characteristics that no online marketer or company owner might manage to avoid today.

Facebook marketing consists of the capability to recognize particular target market, track and determine the efficiency of picked advertisements, customize advertisements in reaction to altering market patterns and customer habits. For the ideal outcomes, online marketers and entrepreneur who take part in Facebook Marketing should use the following 10 impactful pointers.

Ideas # 1– Have a Clear Objective

Every effective company needs a clear objective that might be attained to inspire the online marketer or entrepreneur. A basic objective might be set for little and brand-new companies while larger market gamers would have more difficult objectives. The set objective would most likely consist of more web traffic to be produced and greater sales that would increase company bottom lines by means of Facebook marketing.

A clear objective would assist online marketers or entrepreneur end up being more focused to expend their energy, expense and time carefully to enjoy ideal outcomes at the end of the marketing project. When engaging Facebook marketing if adequate resources and know-how are readily available, it might be possible for a company to have more than one easy objective.

Idea # 2– Identify Specific Niche Markets

Web online marketers still have to determine their favored geographical places to promote their brand and items quickly, although the world is their oyster through contemporary innovations today. New or small companies ought to recognize a regional market that is more workable prior to broadening beyond their horizons as they get acquainted with Facebook Marketing.

As Web online marketers end up being more skilled with the characteristics of Facebook marketing, there is no border to hold them back in getting in touch with international and regional customers on the Web for ideal results.

Unique internet marketing projects might be prepared with Facebook marketing to accommodate the numerous customer requirements and altering habits around the world.

Idea # 3– Personalized Advertisements for Target Market

Web companies need extremely particular audiences to be a hit. This would need a personalized advertisement that deals with a certain group that would broaden the marketplace presence of the brand and items promoted. When the social network gathers appropriate user info to assist online marketers specify the targeted audience for every online advertisement prepared and executed, this is not hard on Facebook marketing.

A great deal of appropriate and intriguing customer info might be collected as part of a reliable search making use of customers’ age, gender, occupation and interest. A mix of these requirements might limit certain target audience that would surge up the advertisement success.

Ideas # 4– Accommodate Existing Clients

One possible mistake of Facebook online marketers is a tendency to disregard the existing in their desperation to look for brand-new prospective leads. Online marketers must not forget that without the existing clients, their company might not be where it is today. Existing clients ought to be valued at all times with appropriate advertisements and unique offers that would make them devoted consumers for life.

There is excellent marketing power with existing consumers who might be the brand’s informal ambassadors from their complete satisfaction with the brand or company. More possible leads might come through from existing clients’ contacts that would churn greater sales for business.

Idea # 5– Realistic Budget Plan

Facebook marketing is vibrant with a spending plan that is scalable; for this reason, little or brand-new online companies might set a smaller sized practical budget plan to turn on Facebook advertisement marketing on a smaller sized scale till more revenues are created to allow a larger scope of marketing on the Web.

Larger business with a larger spending plan might choose more vibrant marketing advertisements that might extend a number of platforms and channels for a larger direct exposure of the brand and company to delight in larger returns. Advertisements might be run constantly or occasionally depending upon the set spending plan to create the wanted results.

Idea # 6– Appealing Images Added in Advertisements

Images in advertisements have the tendency to appeal more to audiences, pertinent and particularly appealing photos that would produce more interest and interest to trigger greater reactions. Online marketers might explore various kinds of images on numerous advertisements to track their efficiency prior to using the effective choices more often in future online advertisement marketing ventures.

Idea # 7– Engage Facebook Advertisement Manager

No much better device than the Facebook Advertisement Manager must be used to assemble the vital metrics on advertisement reactions for a precise report on the project’s efficiency. Online marketers would have the ability to make more educated marketing choices with the pertinent info at hand to prevent restarting marketing errors.

This would enhance the success rates of Facebook Advertisements with the device supervisor showing truths about the advertising campaign, which enables instant modifications to the advertisements or alter the course of the marketing advocate higher efficiency.

Idea # 8– Conversion Tracking Advantages

The application of Conversion Tracking controls suitable JavaScript codes composed on business site to track web visitors’ actions and reactions. Such info is returned to Facebook where collation happens to supply an online marketer precise info about customer habits and gather essential marketing info that would enhance internet marketing ventures.

Idea # 9– Enhancing Facebook Posts

Increasing a Facebook post forms another element of Facebook marketing where the post is positioned greater in the advertisement receivers’ News Feed area to enhance the opportunities of being seen. Any variety of posts might be improved to enhance online direct exposure.

Idea # 10– Add “Call to Action” Option

Every efficient marketing project has to close with a ‘call to action’ which might close a sale where possible. This is the very best ending line for a marketing project despite how vibrant the marketing method might be. A call to action amounts to “Constantly get a sale”.

Free MLM Traffic – How To Get Free Advertising on Google 24-7!

One of the goals of those who are in a network marketing home based business opportunity is to generate free mlm traffic. I’m sure this is one of your goals as well. Did you know that there is a way you can get free advertising using the web’s top search engine Google? If you are in desperate need to know the secret, finally revealed are the steps you need to take to get free advertising on Google’s first page 24-7!

1. Set goals. You must figure out where you want to be in two to five years from now. You must think about ways people find an find you. You don’t want to be a slamming and hammering sales person since over 90% of the population dislikes that approach. You don’t want to chase after people , but have THEM chasing after you. How will you do this? If you don’t have a plan in place, you are not focused. So, the first step is to set some goals.

2. Name recognition. People need to know who you are. This does not happen immediately, but over time. Unfortunately, most people will quit before they ever reach this point, but for those who are committed, the will amply be rewarded for their efforts. Therefore, you must plan right.

3. Systems. As you think about your strategy, you must have a system. You must be able to see who is on your list in a glance; have a contact manager, and be able to keep records. I personally use a system for 19.95 a month that enables me to build my list by giving away a free resource, has email features, comes with an autoresponder, has 8 splash pages, includes training on how to market as well as places to market, and much more.

4. Don’t believe the hype the heavy hitters or guru’s promote. We all have seen headlines about how people make thousands of dollars almost overnight. Many of them almost sound like these people got rich quick.

With any network marketing internet home based-business opportunity especially, it takes time to build a frontline with strong leaders; leaders who will retail and bring in other leaders for their teams. This does NOT happen overnight. It takes work. If you see promotions from others where they seemed to have skipped this step, there are three possible reasons:

a. The person sold audio tapes, some sort of report or system, where they claimed they did something.

b. They previously had a large downline and just transferred it into a new company.

c. The person has good name recognition. So, a MLM company asked them to promote their company, and gave them a huge downline. The heavy hitter than began to advertise for them.

Now that you have a foundation on what you need to do first, here is the secret to getting listed on page one of the web’s top search engine, Google. The “secret”-articles. Writing articles is the best way to get listed on the #1 page in Google. Article marketing really must be part of your plan. Writing articles brands you, gives you name recognition, and repeat traffic if you are able to connect with your readers. In addition, years from now links can keep coming back to your site.

So, how do you go about doing this?

*Figure out what is popular in your niche. For example, what are people looking for and talking about related to network marketing? What are the most viewed articles in places such as EzineArticles.com? Just browsing through related categories and the most viewed and popular articles can give you a good idea. What you see will let you know what to write about. You can also use material from any ebooks and other resource that you have. You also can hire people through places such as Elance.com if the thought of writing an article sounds overwhelming.

*After you figure out what people want, do a keyword research related to your topic. This will help you discover how to get free mlm traffic. Focus on long tail keyword phrases which are 3 words or more. Phrases such as internet marketing, mlm, networking marketing will never get you on the first page of Google since there is way to much competition or those keywords. A phrase such as free mlm resources” likely will get you better results.

*Use a keyword tool to help you and to save time. Wordtracker is excellent as well as Google’s free tool, Good Keywords, etc.

*Once you figure out your keyword, put it in quotes and then go to Google to see how many searches there are for it. As mentioned before, huge results such as 40,000-50,000 will get you nowhere. Go for results 5,000 or under.

*Once you have found the long tail keyword phrase you want to use, use the exact phrase in the title, and first and last paragraph of your article.

*Submit your article to EzineArticles.com . Of course, there are other directories you can as well such as article marketer.com which is a free distribution service. Once you have submitted your article, in a week do a Google search to see where you landed. If you don’t like the page you are on, you can go back and make changes to get better results.

* In your resource book, add a link to your blog or unique splash page where you are branded. It is best if it is unique and different especially if you are in MLM where everybody uses a generic splash page.

No matter what network marketing home based business opportunity you are involved with, article writing is a great way to bring in free mlm traffic and and prospects over a long period of time. If you are not using this marketing strategy now, take action and get going today as the payoff can be huge!

Successful Tips For Pre-Launch Advertising of Your Website

Billions of pages on the internet – That’s your competition. Think about your daily visits; which sites you visit on a regular basis to get your news, stock quotes and other information. My guess is that your regular visits can be counted on your fingertips. So how do you, the entrepreneur help people navigate to the newest addition to the web? The latest and greatest site that everyone should know about but nobody is visiting due to poor visibility? There are several key maneuvers you can make to market your new site and attract people to your site even before it’s ready for launch.

Blog, Blog and More Blog – The first successful maneuver is to create blogs based on as many facets of your business as possible. Keep an inventory in an Excel spreadsheet of your blog locations, usernames and passwords. It’s important to try a few different blogs and see which ones pop up on the major search engines the fastest. Those are the ones you’ll want to focus your efforts on the soonest. Even if you’ve never heard of a blog, it may be spidered regularly and an important addition to your blog repetoire.
Comment, Comment, Comment – Another great way to get your name out there is to use somewhat of a secret way to backlink your website. A backlink is just a link on another person or company’s website. Do a search for blogs related to your product or service. Visit those blogs and post as many free comments as you can. Usually you can add a comment without having it be pre-approved, it just depends on the popularity of the site or personality of the blogger. Make sure your comments are relevant to the blog and only include one link per comment. Sometimes a blog will have several postings that you can comment on. Usually three comments is sufficient per blog.
Write, Write, Write – Articles are an important way to not only add credibility to your own personal talents, but it also adds credibility to your website, plus the ever important backlink from a highly spidered source. Write as many articles as you like. Keep them relevant and at around 500 words. This way, people will be more apt to read your article and possibly follow any links you may have included, which at least one should be to your website.
Act Larger Than You Are – The great thing about the internet is that you can be a small startup from the couch of your studio apartment in Fresno, California. This doesn’t mean your website has to look like it. If you’re not a great designer, find someone who is. If you’re not a great coder, find someone who is. Put together a team of people who have the same ambition as you and make your new site appear like it’s the Google of your niche. If your site has not launched yet, be sure to have a pre-launch registration page available and possibly a sign-up for beta testers to make sure your code is tight.

These are just a few examples. I’m sure you have other ideas of your own, but you’ll want to make sure that you do more than just submit your site to search engines. In today’s internet climate, that’s no longer enough.

How Pay-Per-Click Advertising Drives Profit and Brand Awareness

Plus, How PPC Helps You Reach Your Customers

Pay-per-click advertising plays a significant role in any marketing strategy. That can be a bold statement for some, especially since this advertising strategy intimidates many small- to mid-size business owners. And if you’re like many people, you can’t help but wonder, “Does pay-per-click work?”

You figure that if you pay Google even a small amount-say, $1.00 per click-your ad budget will be drained in short order considering all of the Google searches that occur daily.

Let’s explore why this assumption could be holding you back from growth and how pay-per-click advertising drives profit and brand awareness.

First, What Is Pay-per-click?

We’ve all seen the search engine results labeled ‘Ad’ at the top and bottom of a search engine results page (SERP). Pay-per-click (PPC) is a marketing strategy that allows advertisers to place ads online and pay the hosting platform (e.g., Google or Bing) when someone clicks on their ad. The marketer using the PPC strategy hopes the ad will lead a user to click through to the marketer’s app or website and purchase a product or service, or take some other valuable action. Search engines host PPC ads, displaying ads at the top and bottom of SERPs that are relevant to their users’ search queries. Pay-per-click with Google AdWords is one of the top choices. Bing is another, since many computers today come loaded with Bing as the default search engine.

Google AdWords – Paid Search

One of the most popular PPC advertising platforms by far is Google. What could be better than placing your ad in front of the very person searching for what you’re selling in real time? The moment they input their search query, Google pulls up a relevant paid search result to show them exactly where to buy that product or service.

How Paid Search Works

Every search engine results page (SERP) search query spot triggers an instantaneous auction for the keyword(s) the user input into the search bar. Advertisers bid for these keywords in advance when they set up their marketing campaigns through the advertising account. The search engine then determines the winning bid for that keyword based on a combination of factors, including bid amounts and the quality of the ads. The winner gets the top position, and others fall below them on either the top or bottom of page one, page two, etc.

Bid Adjustments

Not seeing any results? Advertisers can adjust their bids at any time, depending upon the best criteria for their campaign. For example, suppose a particular marketing campaign does well on mobile devices. In that case, the advertiser can increase their bid by a certain percentage to ensure their ad shows up more frequently on cell phones and tablets.

Conversion Tracking & Cost Per Click

Why is conversion tracking important? Because you need to know how much money you’re making (or losing) from an ad. It’s the only way to determine whether your cost per click (CPC) is eating into your profits.

Negative Keywords – Google

With so much emphasis on bidding for the best keywords, you might not think about adding keywords you don’t want to rank for. Yet keeping those words in mind can weed out unproductive clicks (clicks you pay for whether they convert to sales or not).

For example, if you’re a pizzeria targeting the keyword phrase, “Florida pizza,” you don’t want to attract people looking for jobs delivering pizza. So you may want to enter “pizza jobs” as a negative keyword in order to prevent your ad being shown for searches on the key phrase.

One real-world example we’ve encountered involves a company offering cold therapy to reduce “saddle bags” on hips and thighs. In advance of launching their PPC campaign, we entered “Harley Davidson” or “bike saddle bags” as negative keywords. This tactic prevents the client from being shown for those search results or pay for any inadvertent clicks.

Simply scroll down to the section where you can add negative keywords to your campaign, click the + sign and add a negative keyword phrase to make sure Google doesn’t show your ad to users who input an undesired key phrase into their search query.

Remarketing Pixels

With the dawn of user data collection, retargeting programmatic advertising has become one of the prime strategies to stay top of mind for someone who may be getting ready purchase your product or service. Remarketing pixels allow you to show targeted ads to specific individuals who have already interacted with your digital properties (e.g., website). You can embed these pixels on your website, in emails, and when setting up your pay-per-click ad on a search engine or social media platform.

HTML code that’s invisible to the user tracks the behavior of your email subscriber, website visitor, or social media follower from the moment they interact with the digital media you’ve embedded with the tracking pixel. The data these tracking devices collect provides insights regarding user behavior that could help you formulate your content strategy, including personalized email marketing sequences. If you use them in Google AdWords PPC ads, your ads could follow the user, popping up on other websites or social media platforms they visit after interacting with your remarketing pixel.

Video Remarketing

Video remarketing, also known as retargeting, is a form of PPC advertising that uses a tracking pixel to collect identifying information about users who have previously visited your website, watched a video, or engaged with your digital content. Video remarketing then serves video ads to that list of contacts. For instance, if you’re using YouTube, you can set up video ad campaigns that serve specific YouTube videos to users who have watched a specified video. They watch that video, then YouTube will serve up the video you want them to see next (e.g., a video you created to advertise your product or service).

Tending to Your Pay-per-click Marketing Strategy

Pay-per-click is not a marketing strategy you can set one time and forget about it. To get the maximum return on your investment, you need to tend to it-daily. From budgeting to analytics to bid adjustments, everything you do to stay on top of your PPC campaign will improve your gains. Click here for an easy-to-follow PPC checklist.

Social Media Advertising and Reach Ads

As an advertiser, you may also want to consider social media advertising as another way to reach more potential customers. Social media advertising consists of putting some money behind an already performing social post, then deciding your demographic (gender, age, location radius, even interests), and setting a budget and time frame for your promotion. Facebook is one of the top social media platforms for advertising, but there is a difference between social advertising and pay-per-click. On social media the advertiser pays for impressions, not clicks.

Facebook: boost a post or run an ad
Instagram: Sponsor a post
Twitter: Promote a tweet
LinkedIn: Promote a LinkedIn post
More Pay-per-click Tips
Design multiple ads in batches, and refresh ads quickly to prevent ad fatigue and banner blindness.
Look at your campaign numbers daily and tweak creatives, bids, and negative keywords as needed to improve results.
Use remarketing pixels to trigger your ad to show up on other sites your prospects visit.
Do a remarketing video explaining what it would be like to be a customer of your business and include a testimonial.
Use opposite messaging (e.g., if your funnel is emotional, your video should be logical and vice versa).
Remarket with a video ad showing what it’s like to buy your product or be one of your customers.
Use multiple headline variations, and A/B split test your ads.

Pay-per-click advertising can play a significant role in your marketing plan if you know how to maximize your results.

Here’s What Industry Insiders Say About PPC Advertising

Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the Google AdWords campaign with immense technology advanced paid marketing strategies and campaigns which can run online without any restrictions and with a smooth functioning process.

Let’s now understand more about a particular ad by Google named PPC Advertising.

Concept of Google AdWords: –

Google has come up with an advertising word tool called “Google AdWords”. It has a bunch of words collected which are bid the highest by online users. Google AdWords is also known as Paid Marketing. The advertisers have to pay to bid those keywords which are present in the paid campaign. Less-Effective keywords reduce the ad rank of the business.

Google AdWords sets the budget bar as per your requirement. You can choose the bid on the lowest rated word also and run your campaign with low budget as you desire. In the world of AdWords, impressions, click strategy, keyword planner plays the major role for a successful paid marketing on a digital platform.

Search Engine Marketing: –

The conceptualization of SEM is done to elaborate the functioning of paid marketing on Google search engine. The major examples of SEM are Google, Bing, Yahoo wherein they allow the advertisers to advertise but through various methods like: –

1.) PPC: Pay Per Click (Advertise is taken into consideration)

2.) CPC: Cost Per Click (AdWords are taken into consideration)

3.) CPA: Cost Per Acquisition (Impressions are taken into consideration)

The most relevant form of advertising through a search engine is PPC Advertising. Pay- Per- Click marketing strategy reduces the wastage of money to an extent. In this paid marketing strategy ads are shown to the users as per the keywords entered by them in the Google search engine. The advertiser’s money will only be deducted when a user will click on their respective ad and will visit the page. The advertiser cannot boost his ad by paying more to go ahead of his competitors. The whole PPC marketing revolves around the keywords used by the users. Thus it is also known as

“Keyword Marketing”. PPC Campaign is effective as it reaches out to a potential audience which is genuinely interested in the product and the ad gets proper exposure in the industry through this marketing tactic.

Importance of PPC Advertising: –

1.) PPC Campaign has a hyper-specific audience that clicks on a particular ad of his taste of interest.

2.) From the monetary aspect, it is well-secured tactic wherein deduction happens on a click.

3.) There is no unwanted impression or surfing happening by clicking the paid marketing ad.

4.) PPC occurs with full authentication through ad auction, each and every keyword is auctioned for a search engine to determine the advertisements validity through Search Engine Result Page (SERP).

PPC Advertising Examples: –

Olay BB Cream had come up with a PPC Marketing tactic which involved site links, an offer, and a trademark.

The mixture of these three elements makes an ad look reliable and eye-catchy because of the stated offer. Site links give an opportunity to the user to click wherever he is amenable to look for the stated product. The registered trademark can accelerate your rank in the search engine.

An Audi PPC Ad Campaign had site links, verbs and social extensions which uplifted the ad in the search engine.

Site links are a sure game changer as they give freedom to a user to know the insights of a product in a more systematic pattern.

Verbs from the ancient times have described an item’s quality in a much better way than writing a simple line. Audi had created one single line that stated “Experience New Audi Luxury Cars and Models at Audi USA.com”.

A social extension with a huge amount of followers changes the game on the Google platform in a wink of a second.

Conclusion: –

A PPC Campaign is the most effective and economical way to deliver paid ads. It is a backbone for growing as well as the giant business’s marketing model. Keywords for generating an ad can be auctioned by bidding and the rank of the business can be known from the Google search engine.

PPC Marketing gives a niche market audience that engages in a product and uplifts the features of it at the same time. It allows displaying ad in a specific demographic or a country globally or locally with time and day preference. It helps in targeting customers and redirect them back to advertiser’s website.