Information Archives - BOLLYWOOD SURKHIYAN

Current Affairs News Online – Information About The World Available At Your Home

News can be transmitted faster through technology all over the world.

People can have complete control of what news they want to read about. Traditional newspapers convey local news more than international news while online newspapers from different countries can be accessed for free through the internet. There are many advantages for people to convert reading from traditional newspapers to online newspapers.

Any news around the world can be published online within a matter of few seconds. People can be more updated with the help of online newspapers. Current affairs news can be viewed immediately through the internet rather than waiting for a day in order to read it on the printed newspapers.

The online newspapers are updated every few minutes and the headlines keeps changing as and when new incidents occur in the world.

Most of the news that is available online is free of cost. People only need a computer and internet connection for browsing through the world news.

It is easy and convenient to read news online and people can multitask while they read online newspaper.

With the help of technology, customization of the news can be done. People, who are interested only in certain sections of news like business news or Sports News, can be provided with options on the website to display only that specific section instead of the entire newspaper.

Certain websites provide the viewers with the ability to discuss the news and events of the world among the peers. The interaction while reading news can make it more interesting.

Different viewpoints can be discussed by people all over the world for specific news.

The online newspapers provide the medium for the society to communicate back to the media. It can help them improve their ways of publishing news.

As traditional newspapers are printed on papers, the invention of online newspapers helps to create a greener environment by preserving the trees that are used for papers.

Purchasing newspapers can use up plenty of time and money which can be minimized by reading online newspapers.

Any news from all over the world can be viewed with just one click of the mouse from the comfort of each person’s home.

People prefer updated and comprehensive news. The unlimited space available on the internet can publish a variety of news and events from all over the world in order to attract as many viewers as possible. Gradually, people are converting themselves into avid online news readers.

Right to Information – A Gateway to Fight Corruption

INTRODUCTION: September 28 is celebrated internationally as right to know Day. In spite of the fact that India has won its battle of independence in 1947 making democracy its weapon, unfortunately, the truth was something else. The power was handed over to the politicians and democrats, not to the common man then. In India, following a nationwide campaign led by grassroots and civil society organizations, the Government passed a landmark Right To Information Act in 2005. It is an Act ” to provide for setting out the practical regime of right to information for citizens “. RTI mandates timely response to citizens’ requests for Government information. It is a initiative taken by Department of Personnel and Training, Ministry of Personnel, Public Grievances and Pensions to provide a RTI portal Gateway to citizens for quick search of information.

The idea that Government withhold information for the public has become outdated. During the last decade, many countries have enacted legislations on freedom of information. In India, the Official Secrets Act 1923 was enacted to protect the official secrets. The new law intend to disclose information replacing the ‘ culture of secrecy ‘. It will promote public accountability which will trim the malpractices, mismanagement, abuse of discretion and bribery etc.

OBJECTIVES: The object of RTI is to empower the citizens, promote transparency and accountability in the working of the Government. The Act is a big step towards making the citizens informed about the activities of the Government. Social Activist Aruna Roy has described India’s RTI as ” the most fundamental law this country has seen.”

EFFECT OF RIGHT TO INFORMATION: While the debate on corruption in the country rages on, the RTI Act is fast growing as an effective anti- corruption tool.

Jan Lok Pal Bill gained tremendous public support with citizens coming out on the streets of Delhi, Bangalore and other cities to voice their anger over corruption. Where RTI has been used by journalists and the media, the law has a broad base of users. Earlier right to freedom of speech and expression is granted under Article 19(1) of Constitution, but it requires fair and efficient procedure to make the freedom of information work. In the first three years, 2 million RTI requests were filed. The first and well known movement was by Mazdoor Kissan Shakti Sangathan (MKSS) in Rajasthan for the access to village accounts. Case studies and media reports shows that RTI is being used to redress individual grievances, access entitlements such as Ration Cards and pension. The RTI has paved way for informed citizenry which would strengthen the democratic Government of India. With this Act, we can use our right to speech and expressions and control the Government activities effectively. The idea of open Government is becoming a reality with the implementation of RTI Act. The RTI can be called a success only if the bureaucracy accepts that they have constitutional to serve into.

PROVISIONS OF RTI: Section 3 says all citizens shall have right to information. The Act enforces a duty upon the public authorities to disclosed all information. In V.S.Lee V. State of Kerala.. the remedy provided by Parliament is that wherever there is substantial financial support, the People, have the right to know or information. Section 4(2) states that every public authority shall take constant steps to provide information suo moto to the public. Thus, the authorities have to give information voluntarily so that the public have minimum resort to use this Act. The public authorities also have to disseminate (making known or communicated the information to the public through notice boards, newspapers, public announcements, media broad casts, internet and inspection of offices of public authority) information widely in any form which is easily accessible to the public. Information can be obtained by request in writing or through electronic means in English or Hindi or in official language of the area U/S 6. Here, the person has to give fees, and if request can’t be made in writing, the Central PIO and State PIO shall render all assistance to make request in writing form. If the information has been provided correctly or within time, it may be made available by appeal or complaint to the Information Commission U/S (8(a) 1). In The Registrar General V. K.U. Rajasekar, it was held that Section 8 of RTI specially deals with the cases of exemption from disclosure or information when such information affects prejudicially the sovereignty and security of India etc. Section 5 says every public authority shall within 100 days of enactment of the Act, designate as many as officers as the Central Public Information Officers or State Public Information Officers.

Section 6 permits person to obtain information in English or Hindi or in the official language of the area from the designated officers. The person need not to give any reason for the request. Section 7 requires the request to be disposed of within 30 days provided where information sought for concerns the life or liberty of a person, the same shall be provided within 48 hours. Section 7(7) before taking any decision for furnishing the information, the designated officer shall take into consideration the representation made by the third party U/S 11. Section 7(9) exempts granting information where it would divert the

Resources of the public authority or would be detrimental to the safety and preservation of the record in record. U/S 8,it is important to note that the Act specifies that intelligence and security organisations are exempted from the application of the Act. However, it is provided that in case the demand for information pertains to allegation of corruption and human rights violations, the Act shall apply even to such institutions.

RIGHT TO INFORMATION AS A FUNDAMENTAL RIGHT: The RTI is a fundamental right as in Article 19(1)(a) of the Constitution is now a well settled proposition. It has been discussed by Supreme Court in Number of cases, it has been read into Article 14.(Right to equality), 19(1)(a) freedom of speech and expression and Article 21 (Right to life) through cases such as Bennet Coleman V. Union Of India, Tata Press Ltd. V. Maharashtra Telephone Nigam Ltd. Etc. The same Articles were also interpreted in Kharak Singh V. State of U.P., Govind V. State of M.P. ETC. to include within their scope a right to privacy.

A plain reading of Section 11 suggests that for the section to apply the following three conditions must be satisfied (I) if the PIO is considering disclosing the information (ii) the information relates to the third party (iii) the third party treated the information to be confidential, the third party to be consulted and a notice to be sent to that party. Section 19 provides two tier system of appeals- First appeal and Second appeal. Any person who is aggrieved by the decision of the Central PIO and State PIO within 30 days can prefer First appeal before the First Appellate Authority. This authority shall be an officer who is senior in rank to the Central PIO and State PIO. An appeal can also be made by third party. The Second appeal lies before the State or Central Information Commission against the decision of the First Appellate Authority. It has to be filed within 90 days. As per Section 19(7), decision of Central or State Information Commission is final. The Information Commissioners shall be persons of eminence in public life with wide knowledge and experience in law, science and technology, social service, management, journalism, mass media and governance. In Nirmal Singh Dhiman V. Financial Commissioner Revenue, Section 23 says that no court shall entertain any suit, application or other proceeding in respect of any order and no order shall be called in question, otherwise than by way of an appeal. In case, the complainant was aggrieved against the non-supply of information by the Public Information Officer.

CRITICISM: The Act has been criticized on several grounds. It provides for information on demand, but does not sufficiently stress information on matters related to food, water, environment and other survival needs. It does not emphasize active intervention in educating people about their rights to access information. Another thing is allowing for file notings except those related to social and development projects to be exempted. File notings are very important when it comes to the policy making of the Government.

CONCLUSION: By enacting the RTI, India has moved from opaque and arbitrary system of Government to the beginning of an era where there will be greater transparency and to a system where the citizen will be empowered. The real Swaraj will come not by the acquition of authority by a few but by the acquition of capacity by all to resist authority when abused.

“KNOWLEDGE IS POWER, INFORMATION IS POWER, THE SECRETING OF INFORMATION MAY BE AN ACT OF TYRANNY CAMOUFLAGED AS HUMILITY.”

Information Marketing: The Hidden Secrets That Earns People Millions of Dollars

Would you believe it that people are earning millions of dollars daily selling information products online and offline? You too can tap into this business and create a job for yourself and others.

People like Ewen Chia, Jimmy D. Brown, Akin Alabi, Dr sunny Obazu O. Yinka Silver and many others are earning millions selling information products. Well, I don’t want to talk about my mentors but about their secrets that you too can tape into.

What is Information Marketing?

Information marketing is writing and packaging of information inform of book, E-books, DVD, Reports that solves a particular problem of human need. It also simply means selling of information. Since people are always in need of information, information marketers finds out the solution to the need and then present it to them at a price.

Let me give you an example, a friend of mine knows how to write articles for cash online on part-time, he wrote a short report went to various high schools and sold it to the students for $10 and within two Day he sold 200 copies. You can do the calculation yourself to know what his profit was.

Now

The first secret of launching an information marketing business is to find a need.
The second secret of launching an information marketing business is to find a solution to the need
The third is to inform people of that particular need, that you have a solution to their problem

How do you find a Market to sell to?

This question cannot be fully treated here. The easiest way to find a market is start with what you know. Package what you know inform of E-book, Short Reports, DVD and sell it at a price

Do you know how to design a website in less than 90minutes? Write a report package it and sell it.
Do you have special secrets about football betting? Package it and sell it
Do you know how to make money from writing skill? Package it and sell it
Do you know how to make any girl love you? Package the tricks and sell it

What do you know that you think will be of help to a group of people package it and sell it.

If you think you don’t know anything, don’t get discourage we all have something to give though you can start by learning something maybe a business, trade, skill or service

Ideas and Information to Boost Public Relation Career

The continuous existence and growth of any concern depends on the skills of its PR department. Public Relation is an art which is vital for the survival of any profit making business be it an individual or an organization, and it is for this reason a good PR person is so much sought after and so much in demand. The job of the PR department is to let everybody who matters for the growth and prosperity of the organization know about the available products and services in the best possible manner and to provide the maximum exposure to increase the clientele and as a result the profitability.

Public Relation is an acquired rather than an inborn skill. A good PR person is one who has learnt it all the hard way through proper training and plenty of in service experience. It is for this reason, students who want to make their living in the Public Relation sector and experienced professionals who want to hone their skills undergo various Advertising and Public Relation Courses so that they can give a better performance in the long run. Good PR is important because it

· Emphatically announce the presence of specific products and services.

· Gives the maximum possible exposure and helps in the establishment of brand names.

· It cuts out the burgeoning competition and boost business revenue.

· Increases the credibility of the business house and establish customer loyalties.

The main function of the PR person is to create an interest among the target populace regarding the existence of a particular name. This can be done through various events or campaigns which are both fun and informational. The idea is to create a buzzword without being too obvious about the marketing part of the business which may otherwise make the customers cry off and shun the campaigns as nothing but just another publicity gimmick for getting the products sold. Advertising and Public Relation Courses make an individual a master in this extremely important marketing art, they learn the subtle methodologies and techniques that comprise a good Public Relation management. A professionally qualified and rightly trained PR personnel is a great asset for any business house, they can contribute greatly not only to the progress and growth prospect of their respective organizations but also take themselves to the next level on the road to individual success. The Advertising and Public Relation Courses greatly help in that arena.

Many famous and lesser known institutes offer a variety of PR Courses in India, some of the most famous and established names in Public Relation training are SIMC or the Symbiosis Institute of Mass Communication located at Pune, Makhanlal Chaturvedi National University of Journalism situated at Bhopal, IIMC or the Indian Institute of Mass Communication located in New Delhi,The Delhi School of Communication (DSC) in New Delhi, School of Broadcasting and Communication present at Mumbai and finally the Xavier Institute of Communication or the XIC also in Mumbai. The PR Courses in India are at par with the best in the world and utilize the latest theories and most effective techniques that prepare the students for the global market.

How to Develop Your Ability to Synthesize Information – A Key Entrepreneurial Skill

Successful business ownership is all about gathering information, picking through it to decide what makes sense, and making sound decisions based on all available data. Synthesizing information in this way can be a difficult task to master, but a little time and practice can make you an expert in no time.

Synthesis is the final step in critical thinking — after you analyze, evaluate, and organize information from different sources, this step requires you to put it all together. Many people struggle with this step, but really all you are trying to do is select the best answer, or combination of answers, from a wide range of data. In fact, the odds are that you do this on a regular basis anyway, whether you are aware of it or not.

As you may have noticed, the internet is flooded with all sorts of conflicting information on just about any subject. Trying to find the best answer by surfing the web requires that you consider the merit of a variety of sources and choose for yourself which idea makes the most sense to you. You might find yourself coming up with an entirely different answer than those you read about…this is synthesizing.

Essentially what is happening is that by examining and evaluating a number of sources, you are identifying consistencies and relationships between and among the data. With these connections, you are better able to create a new idea that can be supported by the various knowledge you have picked up along the way. Not everyone will come up with the same solution, and your own solution may not always turn out to be right, but by starting with a wealth of data you improve the odds of missing something important.

In the context of entrepreneurship, synthesis is a critical skill for every step, from planning your business idea to growing your company. Most first-time entrepreneurs do not have a complete toolshed of basic business knowledge, much less the details of their own product, market, and competition. Gaining this knowledge is essential, but very little of it has clear right and wrong answers. In any type of business, there are hundreds of small decisions to make along the way, each of which has the potential to make or break the entire venture.

For example, a critical portion of business planning is developing your marketing plan. In order to create an effective marketing plan, it is essential to study the basic tenets of marketing, the various routes for getting your message out, and the best ways to convince your target market that your product or service is the way to go. Search for “Marketing Plan” on the internet, and you will get hundreds of results, millions of ideas and opinions, and several dozen sales messages telling you that they hold the “secret” to effectively marketing your product. The reality is that there is no right answer for every business, so you must review and analyze a multitude of information, then come up with a plan that incorporates the best of these ideas that will be most effective for your business.

The key to effective synthesis is to collect enough data to understand the fundamental concepts. Use a variety of sources and mediums to develop your knowledge base — read articles and books, talk about your ideas with those in the know, watch what happens around you. Look for opinions that differ from your own to ensure you have considered all different perspectives. The more information you have to draw from, the easier it will be to make informed, justifiable decisions to keep your startup on track and on the road to success.

Mind Mapping and Information Gathering For Successful Drafting Of a Business Plan

Information Gathering Prior To Drafting the Business Plan – The planning phase.

Business or hobby?

A question begging an honest answer is, “Is it a business you want to start or is it a hobby?” This is a vitally important question because these are two very different enterprises or entities. To start and run a business takes a lot of extensive, in depth analytical thinking, legal steps need to be taken, and a lot of planning and budgeting needs to be done. One can’t stress this enough.

Entrepreneurial skills

Entrepreneurial skills are naturally inbred in very few people. The Indians and Chinese seem to have it as a natural trait. Many people think that because they’re starting a trading business, that it should just succeed because they are buying at a low cost and selling at a higher price. So, therefore then, a profit should be shown and all should be in order. Not true in many cases, many hidden costs are not taken account of. Hidden costs exist such as telephone, petrol/transport, stall or rental, packaging, owner’s salary, and so forth.

Many times the business owner uses the money, which should be in reserve for purchasing more stock, for his personal use and then he wonders how all the money or profit has “disappeared”. Now he would need to raise more money somehow to purchase his next batch of stock and/or raw materials. Such a business owner is actually getting poorer each day and he is hardly aware of it.

If one approaches only one’s friends and family with a business idea, and none of them have the necessary knowledge to advise one, the rot will begin to set in. Wrong or ill-informed advice is not what you need.

Drafting a complete and accurate business plan is a very important step that anyone can take who wants to start any new business, or expand an existing business. The business plan covers all the important steps, decisions, reports and forecasts needed to assess the likelihood of success or failure in the new venture. At least one then has a foundation from which to work. It can always be used for reference purposes during the life of the business and it can easily be adjusted for future expansions or changes to the business process.

Planning the business, mind mapping and information gathering

The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.

Bankers and financiers presume that one means business when one approaches them in this regard and they expect to receive honest and accurate information. There is no quick and easy way to deal with this; it’s their way or no way.

We all have skills, talents and learned abilities. These can be used to operate a business, which will generate an income. Extensive, in depth analytical thinking and planning is very important though because, without it one is destined to fail.

Discuss your business plan with people who can give you advice; Bankers, Dept. Trade and Industry, Business Partners Inc., other institutions who grant money for small business initiatives, an attorney, an accountant and various other people who have a wealth of experience in their fields of speciality.

When planning to start a business take the following steps:

Speak to product specialists for their advice concerning your products and/or services.
Speak to bankers, a lawyer, an accountant and a number of institutions offering grants or loans to small business initiatives.
The above people will give you a blank Business Plan form, among other forms, to complete.
The business plan is normally of great assistance in planning and budgeting for the business. And it is a good guide to all that needs to be done and decided upon.

Meet with whoever your partners will be, if any, and discuss the whole planned business process, including:

The type of business ownership best suited to your business
The products or services to be offered
The premises needed
The machinery and vehicles needed
Start up expenses need to be established and discussed
Capital requirements and directorship of the business
Decide on who will perform which functions in the running of the business.
Your target market
The environment of your area to be covered
The economy relating to that area, current demand, future growth, etc.
Determine what barriers exist at present which may hinder your success
Promotion of your products and/or services
Distribution channels
Operational plan i.r.o purchasing, production, sales, etc. needs discussing
Legal environment and requirements
Inventory and suppliers
Insurance and other professional advisory requirements like, lawyer, accountant.
Establish a system of record keeping
Bank services needed
Personnel requirements and Human Resource policies
Do the costing of each product very accurately.
Calculate selling prices based on all costs plus mark up
Draft the projected financial plan or budget for twelve months
Draft the projected cash flow for twelve months
Draft a starting balance sheet

This key information will then be used to draft a meaningful business plan. And the information is all inter related an in sync. In closing, the pre-planning phase takes time and effort but it is very necessary as a step to ensuring success.

Catering Business Information – An Ideal Venture for You

Do you want to earn extra income? Then start a catering business now. Creating a catering business might not be too hard but it is definitely risky. Venturing in this kind of business needs your skills to capture the taste of countless people and discovering the fine art of preparing food. Like any other types of business, of course where you invest your hard earned money, you hope to make the business grow. It is indeed necessary that you got to be prepared and wise from the very beginning of the business venture. You cannot just go through the business venture lacking any preparations and knowledge of being a caterer.

There are some things that need to be considered in opening a catering business so that it will succeed in the long run. Besides hiring a caterer, you must device a business plan to be your guide. It would be better to put into writing the ideas which are playing in your mind the moment you think of opening a catering business. This business plan must include goals classified into short term and long term and also the activities and plans that you want to carry out.

The business plan must also have manpower, investment needed as the marketing initiatives. This will be your reference and guide in making your catering business successful. Whatever plans you have for the business, it would be of help if you include the feasibility and profitability of your plans. The initial cost should be taken into consideration before putting up the catering business. The costs include salaries for the chef and first few employees; cost for the utensils and the industrialized kitchen you will work with. The next thing to focus is the definite regulations and rules of the local health department.

It is important to check the local health department and check the regulations that apply to you. You might need to check out laws governing your business and might need to get permits. This might save you from any problems that may occur later on. It might be of help if you will hire an expert to manage legal matters. Aside from the business plan, marketing strategy is a must for the business. You must know how to capture the taste of the potential customers with no spending lavishly on the ingredients. It is also to think of ways on how to reach the target market. In addition, you have to make a way in keeping a good business relationship with them.

Word of mouth is one of the best ways to market and promote your catering business. Therefore, you have to make it a point to make a goof impression on every customer that comes to your business. Another thing to promote your business is through networking. Never miscalculate the power of having connections. Other people go for charity and volunteer works or organize fund raising events. Clients will come to your business and there is a possibility that they will be your regular customers. Printed coupons and flyers can also be effective in promoting your catering business. In the opening, discount can be given to the first few customers so they can become loyal customers.

In opening a catering business, one must be ready for all the risks since all business ventures come with risks so make sure to be well-prepared when starting your business. Being ready and prepared increase your opportunity of creating a profitable business. Business people know that it’s hard to gain potential customers but it is even harder to keep the loyal customers to continue and stay to support you. However, these risks can turn into something profitable as long as you have expert and friendly caterer and the business plan and marketing strategy are prepared well.

Information Marketing Techniques – The Best Ways to Repurpose Your Content

Information or content marketing is definitely the hottest internet marketing tool today. It’s proven that by giving out useful information, you can easily get people to come to your website. This is the reason why more and more esellers are now using article marketing, blog and forum posting, ezine publishing, eBook and CD distribution, etc. Although this is extremely effective, do you ever wonder how on earth can you possible create new content each time you’re using these tools?

Well, you don’t have to. If you’re currently doing article marketing, you can use your articles or a part of them on your blog. You can also put together some of your copies and create ebooks. Use some for your script that you’re going to use when recording your CDs or when writing your newsletters. Or you can record your teleseminars and webinars to make new informative CDs.

You see, it doesn’t matter how knowledgeable you are in your chosen niche; you’ll still run out of topics or ideas to discuss sooner or later. So it’s very important that you know how to repurpose the content that you’ve written. The secret here is knowing how to tweak them a little bit so people who saw your content on your blog wouldn’t be bored when they’re reading your website.

Here’s how you can easily repurpose your content:

Repurpose your articles. Articles are staple in any content marketing campaign. You can use these on directories, blogs, newsletters, blog series, tweet series, or you can post them on your Facebook fan page. The idea here is using the same powerful content using as many portals as possible to reach out to wider market.

Repurpose your audio materials. So, you’re planning to host teleseminars to a specific group of people. My suggestion is to have it recorded as you can use this on your audio series which you can send to those people who have signed up to your email marketing list. The content of your teleseminars can also be used on blog talk radios and on your webinars.

Repurpose your informative videos. If you’re just like other aggressive emarketers, I’m sure that you’ve already recorded or at least planning to record instructional videos for YouTube. You can repurpose this as well by sending them to other video distribution sites, to WebTV, and by converting them to DVD series. These are much effective tools in building relationship with your prospects and in building trust compare to written content.

You see, there are so many ways to get your ideas or message out as there are now so many portals that you can use when you’re trying to reach out to your target audience. The keys to success here are still the same; ensure that quality of the content that you’re sharing as it will reflect your expertise in your niche and ensure that your ideas are really yours. Copying other people’s articles or blog posts is still something that will not go unnoticed in the online arena.

Successful Information Marketing – Best Ways to Promote Your Business

Promoting your business is the first thing that you need to do right after launching it. The goal here is pretty simple; create awareness and reach out to your target market. In this article, I wish to share some tips and techniques on how you can effectively promote your information business. Here’s what you need to do:

Before you even choose the tools that you’re going to use, know and analyze the online behaviour of your target market first. You would want to know how much time they spend online and you would want to identify the websites that they visit on a regular basis. It is through this that you’ll be able to properly plan your marketing campaign and make it targeted and more effective.

Go with article marketing. Most new business owners do not have hundreds and thousands of dollars to spend on their advertising campaign. If you’re one of them, you don’t need to worry as there are online internet marketing tools that you can use that will not cost you a single dime. One of them is article marketing. It’s the process of distributing articles to directories and blog. The goal here is to attract your potential buyers by giving them free information and in the end, you’ll get the chance to ask them to visit your website or blog through your resource box. It’s also an excellent way to easily create backlinks for your website.

Social media marketing. There’s no way that you can ignore the power of Twitter and Facebook these days. Use them to your advantage. Create your account and use them to reach out, socialize, and stay connected with your target audience. My advice is don’t make them all about selling. People these days hate it when they feel that they’re always being sold products and services. Instead, focus on building relationship with your prospects. Asking them about their day or saying hi and hello once in a while can make a big difference. Once you have built that relationship, you can easily get them to buy whatever it is that you sell.

Email marketing. This is the easiest and yet most difficult form of internet marketing. Let me explain that further. You can easily send email advertisements to your potential buyers, right? But there’s no way that you can make sure that they will not delete it without opening it or worst, send it to their spam folder. The key here is making your email marketing campaign very targeted. Send your email ads and newsletters only to those people who are really interested on what you sell. Then, make your headline attention-grabbing and benefit-driven. If you’re able to push their emotional hot buttons early on, you can be assured that your email will be opened and read. Then, give these people a reason to contact you via email or through phone. Encourage them to ask question or offer you feedback. That first contact is crucial as it could be the beginning of long lasting business relationship.