Newspaper Archives - BOLLYWOOD SURKHIYAN

How to Improve a Newspaper Design in Four Easy Steps

Do you ever wonder why there are some newspapers that are really popular and have a wide readership? Then, try to take a look at their design. Remember, the first thing that people get to see in a newspaper is its layout. Nobody would bother reading the whole paper, especially if it doesn’t look interesting. So, if you want to make your publication look more appealing and increase your readership, try to do these four easy steps to improve your newspaper design.

Purchase a Publishing Design Program

Buying a software on publishing design can help a lot in creating the perfect layout for your paper. Try to look for programs that could create layouts for you, which includes typesetting and template features. It’s also a plus if it allows you to work with text and graphics.

Set Up a Basic Template

Templates not only make your task simpler and easier but can also help you come up with great layouts. You no longer have to spend so much time copying and pasting photos, text documents and other quotation excerpts. Try to, you could choose to refer to the designs of top newspapers for you to be able to take note of the preset typefaces for headlines, bylines etc. that they use.

Pick an Identifiable Typeface for Your Logo

Another thing to do to improve your newspaper design is to have an identifiable typeface for your logo. This lets your readers know the type of content your paper has. For instance, a more formal logo denotes a formal style of writing. Since the logo would be associated to your newspaper, carefully consider the typeface that you will use for it. Keep in mind that the simpler the logo, the better it would be.

Organize the Sections of Your Newspaper

For a better reading experience, try to come up with a way on how to organize your paper’s content. One good example is to separate it into sections and pages. Also, give each section a header so your readers will not be confused when looking for specific articles that they would want to read.

A newspaper’s design is an important factor in determining whether your paper will have a lot of subscribers or not. Try to buy a publishing design program to help you speed up your layout process. Create a basic template so that designing your newspaper won’t take too much time. Choose a great logo that would represent the vision and ideals of your company. And organize the sections of your paper for better readability. By following these four simple things, you’d definitely be able to improve your newspaper design.

Become a Scholar – Learn the Technique of Newspaper Reading

Most of us would go without the morning coffee than the morning newspaper. But, how many of us get the most from the newspaper? We read without a plan merely as a habit. We read for the diversion or relaxation and not for the educative values or informative ideas it provides.

News terms describing everyday happenings like accidents, crimes, tit-bits, comic strips, weather reports, shopping guides, radio and TV programs belong to the first group. News stories reporting on the visit of foreign dignitaries, the question-hour of the parliament, important inventions and innovations around the globe, sports events, book and film reviews, short-stories and articles in the society page come under the second category. The richest from the viewpoint of education consists of the editorial, the business page, special articles, interviews, biographical sketches and the ‘letters to the editor’ column.

One of the prerequisites is the allocation of time according to the kind of material read. Find the items that require more time and concentration, and that can be read in a lighter vein. Of course, we must skim through the whole paper once to arrange the items according to the priority. You may be wondering how to select the items quickly. Every newspaper report begins with head line and brief information about the story. So, after reading the headline and the first few paragraphs we can choose the items we require. Moreover, there are supplements along with the main issue of the newspaper those pertaining to education, entertainment, science and technology, matrimonial, employment, property, literary reviews and the like. We can mark those items pertaining to the different branches of knowledge like science, history, philosophy, biography, technology etc., and later cut out and file these clippings. When these clippings accumulate and are orderly classified we would have compiled an exciting informative mini-encyclopedia itself.

Although our interests guide the reading, yet the absence of substantial vocabulary may act as an impediment to our reading speed and comprehension. But, though the difficult words hinder our smooth reading and understanding, they also give us a wonderful opportunity to improve our word-power. We can enter such words in a scrapbook and get their meaning using the context with a dictionary. This will help build language skill, use of the correct syntax, spellings and learn how to narrate an event.

Newspapers, therefore, become the best teachers when they are read and understood systematically. “The careful reader of a few good newspapers can learn more in a year than most scholars do in their great libraries,” said American author, Franklin B.Sanborn.

Generating Traffic to Your CPA Offers Through Magazine and Newspaper Marketing

CPA marketing or the Cost Per Action marketing is a marketing strategy that follows the same format as the PPC or Pay Per Click. The difference is just you are not paid just by clicking. You only get paid whenever a viewer of your ad takes a valid action. Most of the times, this requires filling out certain information such as email address and names – the lead that is being paid by CPA advertisers.

In CPA network, it basically handles various CPA campaigns and advertisements. Whenever you are accepted in to the network, you have the option to choose which from these ads you want to pick up and put on your website.

As an Internet marketer, you may be aware that the most challenging part of building this kind of business is to drive and attract traffic to your websites. Because of the advancement of today’s society, marketers have already focused their marketing strategies online. Though it is true that online marketing provides us seemingly limitless opportunities, integrating some essential keys of offline marketing is still an excellent way to drive traffic to CPA offers and maximize your profit.

Never think that just because you are working online, all the solutions regarding your online traffic should be online. Always remember that most people still spend most of their times offline. They may have access on the Internet for 24 hours a day, 7 days a week but still, you do not expect them to be spending their lives glued on computer screens.

What I am trying to tell you is that many have been ignoring the potential of offline marketing, throwing and wasting great opportunities and profits that should be already in your hands. A smart Internet marketer should always include offline marketing strategies such as offline magazine and newspapers as tactics to drive traffic into his or her website. Never underestimate the power of such strategy especially if your CPA campaigns and advertisements are something that targets a lot of local interests. You can easily advertise your domain URLs in a local newspaper or magazines or for cheaper ones, the “shopper” local newspapers.

Offline Advertising

One of the most popular ways of advertising your URLs and generate traffic on them is through offline publications. If you have an interesting site and that is focused to a particular group of people or profession, having them printed in highly targeted publications will greatly help you reaching your targets and lead them to your URLs.

We may have been doing article publication on various article directories such as Ezines and we knew how effective it is as it provides you a resource box wherein you can put your company’s URL or your email address. It is a low cost method, even free, to promote your online business and CPA offers. But why stop there? With a vast number of newspapers and magazines being printed on a daily basis, getting published in these offline publications is as effective as doing it online.

Promoting Online Business Offline

Here are some tips that may come in handy as you change your mindset and start creating traffic to your CPA offers through offline marketing.

1. You may want to contact your local newspaper department and offer them your products. You may tell them that you have something that will greatly help the community to save their time, generate income, improve their health or whatever your product has to offer. There are times that a reporter needs to interview you to extract necessary information about you and your products. Never forget to mention your URLs. You may want to tell them that they can visit your site if they want to learn more or if they want to contact you. This will definitely create a buzz. You, your product and your site will all be objects of interest, creating a ripple effect as the information spreads from one person to another, from one place to the other.

2. You may also take out small space for advertisements in certain newspapers and magazines to advertise your URLs. Believe me, this is quite cheaper compared to an ad in leading Ezine.

3. You can also leave flyers of brochures about your products in related stores and establishments.

4. Send out email or fax to person or business that you knew will be benefited to your offered products or services.

5. Lastly, you may also send at least professionally made press release and give them to local media for them to advertise. This may include a product review, testimonials or even celebrity endorsers.

With the above tips, never forget to show your readers what is waiting for them. A simple, “check out yourdomain.com” may not do the trick. Try to be more creative and lure your readers to you. If for example you are inclined with the automobile business, then you may want to write an article such as Tips for Buying a New Car. In your article, you may want to put an “invitation” such as “find out how to buy a new car” then show your domain.

In this way, you are attracting people who would want to know how to buy new cars. Interested ones would surely take their time to fill out the necessary information and viola! You have earned your CPA money!

Just explore and discover other offline marketing strategies that might be useful in driving traffic to your CPA offers. Implement them and surely, your success in online business will surely follow.

How to Get Featured in Your Local Newspaper

Getting featured in your local newspaper is a great way to get exposure, and it is free! In addition to reaching a local target for your niche market, many papers have online versions, enabling you to post the link to the article on your website, blog, etc.

What to do:

1) Decide what you have done that is news-worthy and of local interest.

Are you publishing a book? Organizing a fundraiser or community event? Starting a new business, new location, or offering new services?

For ideas, take a look at your local paper for the kind of stories that are printed, long and short. For example, papers often features local authors. So if you have published an eBook or print book, there’s a good chance they will write about you.

The story doesn’t have to be related to your business. The point is to get your name in the paper, so that there can be at least a mention of what you do professionally. For example, if gardening is your hobby and they have a gardening section, you can write an article on gardening tips.

2) Write a press release. Be concise, and include key information.

If you’ve never written a press release, search the internet for some tips. The paper is likely to edit and contents, so don’t be surprised if what you see in print doesn’t match what you sent! Remember the 5 W’s and one H: Who, What, When, Where, Why, and How.

3) Submit press release to multiple publications.

If you live in a town/city which boarders a major metropolitan area, submit to newspapers for both areas. Also consider any magazines and journals that are a good fit for your topic.

The larger publications have the advantage of a larger distribution. The advantage of the smaller publications, is that they may have more time and space for a reporter to do a personal interview with you!

4) Be Patient!

If don’t hear back right away, the paper may have a backlog of potential stories. For example, because eBooks have made self-publishing so affordable, it could take several months to be featured as a local author.

5) Add published story to your Personal Portfolio.

Get in the habit of maintaining a special folder of your accomplishments, training, awards, etc.

Summary

Whatever your field or expertise, you can always benefit from free advertising! Your local newspaper is a great avenue to get more exposure, and add to your credibility. If you don’t think you’ve done anything newsworthy – think again. Take a look at the entire newspaper, magazines, and journals, looking for connections to things that you have done. Send a press release – and you are on your way!

Top 10 Newspaper Advertising Tips

As much as the Internet dominates the world these days, it’s important to remember that a massive segment of the population still reads the newspaper every morning. Ignoring the continuing relevance of newspapers is a fatal error for any business, since you could be skipping over a potentially lucrative demographic of people who may not spend all that much time online. We all know that older people tend to be better off financially than younger ones; many of them continues to read the paper. Don’t you want to get your message out to them?

If you’ve decided to venture into the world of newspaper advertising, it’s important to get as much bang for your buck as possible. One of the biggest mistakes that business owners make when placing newspaper ads is that they don’t make the most of the experience. Since you’re paying to get your message out there, you should maximize its potential as much as possible. That may sound daunting, but there are several very simple, easy-to-follow tips that you can use to get the most out of your newspaper advertising investment. To help you get started, we’ve highlighted ten of the very best bits of advice below.

1. Hire A Professional To Write Your Ad For You

Most newspapers will offer to come up with an ad for you; don’t take them up on the offer. Newspaper-designed ads are generally bland and tend to blend in with all of the other ads. You want yours to stand out, so have a professional ad writer create one for you. In the long run, it will be well worth the extra cash that it takes.

2. Try Regional Or Larger Newspapers

Starting off with local newspapers is never a bad idea, but you may discover that you don’t get the kinds of responses you want when you go that way. Contrary to popular belief, it isn’t terribly expensive to advertise in some of the larger, nationwide newspapers – especially if you place a relatively small ad. Give it a try and see for yourself – the response you get may surprise you.

3. Choose The Right Day Of The Week

Certain days of the week are better for placing certain ads in a newspaper. For example, Mondays are great days to place newspaper ads if your audience is primarily male; men tend to check the newspaper out a lot on Mondays, thanks to sports recaps and other features. Saturdays are also a cost effective option, since fewer people advertise on those days and rates tend to be lower.

4. Get A Good Spot

Whatever you do, don’t simply submit an order for your ad without ensuring that it’s going to appear in a prominent place. While you certainly don’t need to place a full page or even a half page ad, you should double check that your ad will show up near a popular feature or in another part of the paper that tends to get a decent amount of attention.

5. Use Color

The extra cost may turn you off, but using color in your newspaper ad is a spectacular idea. In a black and white newspaper, any spot of color is certain to stand out. In turn, your ad is more likely to grab the attention of more people – and you’re that much more likely to generate some decent leads. Never underestimate the power of color in newspaper advertising.

6. Try Several Different Newspapers

Determining what the readership of any given newspaper is can be a tricky endeavor; it’s even more difficult to figure out which paper will work best with your particular product or service. Be prepared to try your ad out in several different newspapers in order to increase your odds of success. Don’t limit yourself to just one or two papers, but spread your efforts around a little bit – it is well worth it.

7. Be Patient!

Newspaper ads don’t tend to generate hits immediately. Throwing in the towel after only a week or two is not a wise move. You have to bear in mind that some people need to see an ad several times before acting on it; place your ads then give them plenty of time before moving on to bigger and better things. Don’t try to rush the process if you want to get anything out of it.

8. Use Tracking Devices

How can you gauge whether or not your ad is getting you anywhere? By placing a tracking device on it. This usually takes the shape of a coupon, although you might ask the reader to “mention this ad” when ordering. Either way, you should come up with some way to track and see whether your ad is producing any noticeable results for you or not.

9. Come Up With A Catchy Headline

Many readers simply scan the ads in a newspaper and only look more closely at the ones that have catchy headlines. You need to put as much effort as possible into the wording that you use for your ad’s headline. Try several different configurations until you arrive at one that will be hard for virtually anyone to resist. Test it out on friends and colleagues to get their input on it, too.

10. Use The Space You Pay For!

There’s something to be said for decent amounts of blank space, but it has no place in a well designed newspaper ad. While you don’t want to cram your copy into an inappropriately-small amount of space, you don’t want to waste the space that you’re paying for, either. Make good use of the space you’ve purchased by filling it with informative and interesting information.

Newspaper Advertising Online Booking at Low Rates – Book4ad

The traditional process of advertising in newspapers is you have to personally walk-in to the publication office, stand in a queue, fill the forms and then publish your ad. But now newspaper advertising booking has become more easy. Newspaper advertising online booking can be done from anywhere and at anytime through book4ad. You can book newspaper ads online by just sitting at one place.

Book4ad, a leading online advertisement booking agency provides an easy and comfortable way to book your advertisements online. It incorporates online advertisement booking system using which newspaper advertising online booking can be achieved without any effort.

As we know, today we can see many forms of advertising but still the newspaper advertising is the first and most preferred form of advertising compared to the other forms of advertising. Publishing ads in newspapers not only promotes your business, but it can also a best approach to drive customers and also works as a means of communication for the existing customers. Through newspaper advertising you can also reach to maximum audience. Advertising in newspapers can attract almost all aged audience especially middle-aged customers who gain the information through newspapers.

You can book your ads online for any type of ads like classified-text ads, classified-display ads or display ads. The classified-text ads are simple running text ads which are published in the CLASSIFIEDS section of the newspaper. The classified advertisement rates are based on the number of lines to be printed in the advertisement column. The classified advertisement booking online is the most cost-effective method to reach to the local customers if your business is localized.

These classified ads are divided into different types of categories like Matrimonial, Business, Astrology, Name Change Marriage Bureau, Travel, Personal Announcement, Public Notice, Tenders, Vehicles, Recruitment, Education, Computers, Services, Health & Fitness, Property For Sale, Property For Rent, Remembrance,and various Other Categories. You can select one or more categories based on products or services you are offering and book classified advertisement online based on your requirement.

The ads rates for classified-display ads newspaper advertising online booking depends on the space occupied by the advertisement i.e. the classified display advertisement is calculated based on per square centimeter (sq.cms). The is no particular limit for the size of the classified-display ad. You can select the classified-display ads as per your requirement

The advertisement rates for display ads newspaper advertising online booking also depends on the space occupied by the advertisement i.e. the display advertisement rate is also calculated based on per square centimeter (sq.cms). There are many types of display ads like quarter page ads, half page ads and you can even publish full page ad. The display advertisements are very expensive compared to classified-text ads and classified-displayads.Though these display ads are very high in cost, most big organizations like automobile industries and other big companies prefer for publishing display ads as they can create high impact and attract the customers. Also the reach of the display ads is very high.

If your business is small and localized, then you can go for classified advertisement booking online based on the types of your business and budget. Newspaper advertising online booking for classified ads will expand your reach to local audience and can create high impact.

Note: The advertisement rates is calculated based on the type of advertisement and the size of the ad. The advertisement rates also differs from publication to publication.

Book4ad assists you in an excellent way by providing you with the most reliable platform for newspaper advertising online booking. It provides a unique perception to create, customize and display your advertisement even before it goes for publication. It also offers a service through which you can save your time and gives a clear picture for your approval.

Through book4ad, an online newspaper ad booking system you can book newspaper ads online for all or any of the leading newspapers in India at lowest advertisement rates. It has tied-up with all the top newspaper publications

Book4ad is a leading newspaper advertisement booking agency which provides a hassle-free and most comfortable platform to book newspaper ads online with NO EXTRA COST. It offers economic packages and media planning. It also contains an efficient feedback system which will let you know the traffic of your target audiences.

Book4ad also returns the credit with free coupons which can then be redeemed in the near future.

For newspaper advertising online booking just follow the below mentioned 3 simple and easy steps.

Select your Advertisement Category and Location
Schedule Your Advertisement and compose your advertisement.
Pay via various secure and verified online payment methods. You can also pay through offline methods like Cash, cheque, DD, etc

With our user-friendly online newspaper advertisement booking system you can be able to book newspaper advertisements online by sitting at your home or office with the above 3 simple steps.

Book4ad is a product of B2C Advertisers, a reputed newspaper advertisement booking agency, working for Indian Newspapers & Radio digital services since last 12 years and serving customers for newspaper advertising online booking. Being an Authorized Advertising Agency of Newspapers enables us to publish your advertisement in the same cost and with best offers using our newspaper advertising online booking service.