What is Premium SMS?

Premium SMS allows a company to monetize its mobile content. It’s the wave of enterprise that is currently flooding the industry, and companies need to join in or get left behind. Ringtones are premium SMS. American Idol uses premium SMS. Every commercial displaying a truncated (usually five or six digit) call number is using premium SMS. Premium SMS is what your business needs to improve its profit margin.

“SMS” merely stands for Short Message Service. Typically, an SMS is only 160 characters (which includes all spaces, letters, numbers and punctuation used in the message) and often referred to as a “text.” For the last several years, people have become obsessed with SMS in a way that no one expected. BlackBerrys offer full keyboard capabilities, allowing users to constantly text and message as they are at the movies, meetings and even dinner with family and friends. Texting while driving has become so overwhelmingly popular (and potentially dangerous) that laws are being put in place to ban it. Most Americans, at any given moment, can be reached via text message. Companies and individuals have been using SMS to reach their customers for years; companies like Verizon send their customers bills and account updates via text, and banks like Bank of America can configure your account to receive text message account updates for balances, deposits, and general activity. Beyond that, one need only look at the rampant success of Barack Obama’s media campaign (including member text message updates, emails, Facebook and Twitter integration) to see how immensely powerful SMS can be when applied correctly.

Take that model and apply it to premium, monetized content. American Idol is certainly one of the shining examples of premium SMS success. For a small fee, users can text their choice to a predetermined number and then those results are polled and compiled so that the American Idol company can analyze the numbers for a winner. They not only cull a huge profit from this, but they also advertise their product and generate a huge audience participation response, leading them to consistently top the viewer ratings and be one of the most successful shows on TV, arguably not because of what they are showing but how they allow every event to be geared toward the user and the user’s experience. Getting your audience or customer base to respond to you via text message is an incredibly powerful tool.

Think of it like coffee. If your audience or customer base believes that you have something they need on a frequent basis and cannot live without, they will pay you for it. Americans today expect coffee to be offered to them in a super convenient format, and with the huge flood of phone-compatible services, they expect just about everything to be achieved, for a price, in a phone-compatible service. Your company can capitalize on this perception by offering your services and products in a phone compatible, premium SMS format so that it is ultra convenient. There are many options for utilizing this format; whether it is something that your customers can access instantly on their phone (like e-books, ring tones, music, etc) or something that they can purchase or access from their phone (like banking or eBay models), whatever you have, you can offer it to your customers in mobile content optimized packets.

Premium SMS can also be used to help you gather information on consumer responses to different questions (remember that American Idol is, after all, just a polling machine). You can use alerts to generate buzz about a new product, sale or event, you can use chat for customer support, you can even just update your clients and consumers about the latest news or information. Whatever your business needs to reach more people, premium SMS is a modern and powerful tool to accomplish it. Never underestimate the phone addiction of the American people – instead, monetize it with premium SMS.

How to Make it Online Rendering Bulk SMS Service Delivery

Text message is a big revenue earner in the mobile industry today in Nigeria and in the diapora. People love to text and so is money being made by those who are involved in text messaging business. According to fastwebSMS.com, over 15 billion text messages are sent yearly in Nigeria. The number is still growing as the country’s tele-density moves into the 60 and 70 million text messaging subscribers. And since the people love text messaging, both to send and receive, it’s growing into one of the most powerful market plat forms in the world after the internet.

Now, not only do ordinary subscribers love text messaging, big and powerful organizations have come into the foray, using text messaging as a marketing tool to reach millions of telephone subscribers quicker, cheaper and directly with their advertising promotions. Now with bulk messaging tools online hundreds of GSM subscribers are reached with the same message with the stroke of a button saving time energy and company resources that are usually wasted in the old and conventional ways of advertising. On this discovery, hundreds of millions of naira would be spent by small, medium and large companies in SMS adve5rtising, marketing and promotion. Apart from the popularity of SMS as a quicker, cheaper, personal means of publicity it has more uses in every business. In fact any business that wants to keep customers patronizing them needs to use bulk text messaging service. Regularly advertising, like the newspaper take time to get to the consumers, and at times the people you are targeting may not even see your advert. But SMS gets directly to their phones and immediately they will read them while some might even call you back for more enquires.

And with the internet bulk SMS is made even more useful as companies can brand their text messages with their names to make consumers read them immediately they are received. The internet also makes it easier for you to sell wholesale bulk SMS to your customers anywhere in the country. The service works like one opening an email account on yahoo. You will open such accounts for your customer with has all the facilities for sending bulk SMS. Once they signs up with you they are your customers as long as that relationship remains.

The question now is what’s in it for me? How do I benefit? How do I make money from all these? What is the market outlook like for a sustainable investment? What are the returns on investment? And as these questions juggle your mind, take a look at a business with all possibilities for mega profit and that is wholesale Bulk SMS service. I call it the business for the ‘simple” man. If you have been looking for an online business that will make you regular income, I recommend wholesale bulk SMS business for you. Trust me, it’s a bomb in money making on the internet.

Market Potential

The market potential is huge it’s determined by the number of subscriber base in the country, we are now heading for 70 million subscribers out of the population of 140 million, according to 2006 census. Imagine we have grown in the last couple of years gone by already. So, the figures keep growing and that is how the market potential keeps increasing for you to make more profit.

Your Profit Potential

Bulk SMS business is a volume driven business with greater advantage for growing customer base. As a wholesale bulk SMS reseller you have a platform that helps you retain your customers once they sign up with you they are bound to stay with you buying SMS regularly from you. And with the ongoing tread, If you have just 1,000 customers signed up with you, and each of them are able to buy up just 5,000 SMS monthly that’s N5, million income but your profit could be around N500,000 to N 1 Million monthly. Good business isn’t it?

Competition & Marketing Challenges

Don’t think others are going to fold their hands and watch only you take up the wholesale bulk SMS reseller business. No, of course! You are going to face competition like in any other business. At least, you should know you are not the only one reading this step by step guide right now. But, the secret to dealing with competition is to market yourself in such a way it would seem like you are the only one offering that services. Yes! That is what you have to do. And one way to do that is to identify who your target market is and device strategies to keep bombarding them with your offer until all those who would require your service have signed up with you. Here is my step by step guide on How to sell wholesale Bulk SMS Online! Follow it religiously and you will never make mistake.

Customized text message from research is one of the laziest ways of making money in Nigeria with no capital requirement and there are a lot of opportunities in this business.

Here is your opportunity Lock into it now!

Looking forward to hearing from you.

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