Tag: Learn

SaleHoo – Learn to Use the Dropshipping Method For Gaining Profits

It is normal for a business to have or face different kinds of problems and issues whether you are starting it or while it is on the run. Some of the facets a business struggles with especially for the starters are the lack of money investment for establishing it. The biggest challenge for a business while it is on the run is how to keep its momentum to keep it strong and be consistent with the services they are rendering.

Business men and women have found out that SaleHoo can overcome these kinds of issues. They have used SaleHoo to alleviate all the problems and conquer every challenge a business can face. So what role does SaleHoo plays to unravel these problems?

It is very important for a business to gain profits for the products they are selling. Maximizing the profits for a business can be done by selling the items with the most demands. Selling these products in a short time frame would give the seller a huge profit. If the seller is promoting some kind of products that are not in demand as well as hard to sell then the business will not gain profit.

Entrepreneurs have discovered that by selling products online there is more possibility of gaining profits more. One of the methods business person used is the dropshipping. In this way, they could sell items without even buying it from the company. They will just sell it through online and once the client purchased an item the seller will just forward the order information to the dropshipper. The dropshipper will then be doing the delivery as well as the packaging of these products.

Also, since it is an online business, different people from different parts and places in the world can see their products. By providing good photos of the products and relevant information, customers will more likely to buy it. And with the use of the power of technology, this way the customers will have a convenient way of buying the goods. Using the dropshipping technique, you can promote products as many as you can and customers will be enticed to buy more from you.

Learn How To Start Making Money Online In 10 Steps

In this article I will describe the basic steps how to start your online business. First of all I would like to say that there are many ways to make money online but in order to be successful, you have to follow certain steps. So here we go.

Step 1.

In order to make money online, you have to sell or promote something. So the first thing to do is to decide what to promote or sell. Here you have two options.

a. Promote your own product

b. Promote an Affiliate product

If you don’t have your own product, you can create one, but it will take you some time and also an investment is involved to create the product. If you decide to promote an affiliate product, there is no investment involved and also you save a lot of time. After you decide what to promote, you can go to the next step.

Step 2.

If you have decided to promote your own product, you have two options.

a. Create your own website and promote the product exclusively from there

b. Open a ClickBank account and list your product there, so other internet marketers will promote it for you, and you will pay them commission for every piece sold.

If you have decided to promote an affiliate product, again you have to open a ClickBank account, but here you do not list a product but you have to choose from the market place other people’s products to sell and get commission.

Step 3.

If you are promoting your own product, start creating your website. It is better to hire a professional for this job, because you don’t want other people to think that you are not an expert. The website should look professional.

If you are promoting an affiliate product, now is the time to choose the right product that will make money for you.

Step 4.

This step may be skipped by those promoting their own products.

How to choose product to promote from ClickBank?

In order to choose the best and most profitable affiliate product for you, look for the following things:

a. Your affiliate product must be related to topic that you like or to your hobbies or passions

b. To offer high commission in matter of cash and not percentage from the price

c. To have high Gravity (gravity above 80 and bellow 200 is perfect for beginners)

d. To have high quality Sales Page

e. To have high conversion rate (anything above 2.5% is good)

f. To have support by the vendor

Step 5.

This step may be skipped by those promoting their own products.

After selecting your affiliate product, you have to generate your Hop Link from Click Bank and then purchase your first domain name. I personally recommend Go Daddy for your domain. After purchasing your domain name, set up the forwarding option so when somebody visits your domain name, will be forwarded to the sales page of the product.

Step 6.

Generate your keywords related to your product. Start with the single keywords and then go to the long tail keywords.

Example for keywords related to Money Making Products: money, money making, make money, win money, earn money, easy money, etc.

Example for long tail keywords related to Money Making Products: make money online, make money online from home, how to make money online, home based business making easy money, how to make my online business profitable, etc.

You have to make a list of at least 50 keywords related to your product. Try to find keywords that have big number of searches in the search engine, but relatively low results.

The best tool to start is Google Keyword Tool

Step 7.

Start You Promotion

Here you have many options to choose from.

No matter if you promote your own product & services or an affiliate product those methods will bring you customers.

In order to get customers, you need traffic to your website or your domain and then forwarded to the sales page.

More traffic means more money in your bank account.

There are two options.

Option 1 – pay to get traffic

Option 2 – get traffic for free

The first method will bring you traffic relatively fast, but if you are beginner there is a risk of losing money.

The second method may take some time to bring you traffic but it is free of any risk and it is also totally free of charge. You have to spend some time working however

Step 8

Free Methods of Getting Traffic

a. Article Writing – write different articles about your product and publish them to the net. The best article publishing website is Ezine Articles

b. Social Networking – create accounts in Facebook and Twitter and start making friends and then inform them about your product.

c. Video Posting – create You Tube account and upload funny videos, then include your website or domain name in the video.

d. Free Classified Ads – USFreeAds is the best to start

e. Create your own blog and invite people to visit and tell you their opinion

f. Yahoo Answers – create an account and start answering questions related to your product and send the people to your articles and from there to the product.

There are hundreds of free methods to generate traffic but those are the most popular and effective. It is better if you focus on one or two of those methods at a time and not get involved with all simultaneously.

Step 9

Paid Methods of Getting Traffic

a. Google Ad Words – open an account and start you first advertising campaign. Be very careful with the keywords you use because there is a possibility of losing money

b. Press Release – create an account with PR Web and start publishing your press release. It is an expensive and more advanced technique however the results are great.

c. Hire a professional from Elance to write articles for you and publish them to the different websites.

Step 10

Make your first Online Dollar

If you follow the previous steps one by one and be consistent with your work, definitely you will make money online

The foundation of being a successful internet marketer is the knowledge you have in order to be able to implement all those steps. If you don’t have the knowledge or someone to help you and teach you, unfortunately you may be trying to make money online for years without any success.

If you want to be couched by the best internet marketer and have 24/7 live phone support and access to more than 450 hours of DVD quality tutorials, detailed blueprints how to use the hundreds of methods to make money online and more than 75 turnkey products for you to sell, and many more…

Visit the website bellow and join the club

Become a Scholar – Learn the Technique of Newspaper Reading

Most of us would go without the morning coffee than the morning newspaper. But, how many of us get the most from the newspaper? We read without a plan merely as a habit. We read for the diversion or relaxation and not for the educative values or informative ideas it provides.

News terms describing everyday happenings like accidents, crimes, tit-bits, comic strips, weather reports, shopping guides, radio and TV programs belong to the first group. News stories reporting on the visit of foreign dignitaries, the question-hour of the parliament, important inventions and innovations around the globe, sports events, book and film reviews, short-stories and articles in the society page come under the second category. The richest from the viewpoint of education consists of the editorial, the business page, special articles, interviews, biographical sketches and the ‘letters to the editor’ column.

One of the prerequisites is the allocation of time according to the kind of material read. Find the items that require more time and concentration, and that can be read in a lighter vein. Of course, we must skim through the whole paper once to arrange the items according to the priority. You may be wondering how to select the items quickly. Every newspaper report begins with head line and brief information about the story. So, after reading the headline and the first few paragraphs we can choose the items we require. Moreover, there are supplements along with the main issue of the newspaper those pertaining to education, entertainment, science and technology, matrimonial, employment, property, literary reviews and the like. We can mark those items pertaining to the different branches of knowledge like science, history, philosophy, biography, technology etc., and later cut out and file these clippings. When these clippings accumulate and are orderly classified we would have compiled an exciting informative mini-encyclopedia itself.

Although our interests guide the reading, yet the absence of substantial vocabulary may act as an impediment to our reading speed and comprehension. But, though the difficult words hinder our smooth reading and understanding, they also give us a wonderful opportunity to improve our word-power. We can enter such words in a scrapbook and get their meaning using the context with a dictionary. This will help build language skill, use of the correct syntax, spellings and learn how to narrate an event.

Newspapers, therefore, become the best teachers when they are read and understood systematically. “The careful reader of a few good newspapers can learn more in a year than most scholars do in their great libraries,” said American author, Franklin B.Sanborn.

Can Network Marketing Help New Entrepreneurs Learn Vital Business Practices

As the corporate United States starts to decrease people seek a new way of earning an income. Many rush into a business, and due to lack of understanding about how to make a business successful they fail. There is a way to get into business and work at home all with a small investment. Can MLM Network Marketing be the best way to learn how to run a successful business?

Points covered in this article:

* Why start business from home?

* MLM Network Marketing defined?

* Plusses of joining a MLM Marketing opportunity

::: Why start a home business? :::

You may want to become financially free or be able to set your own work schedule. Some of the reasons people choose to work at home are:

– Save time from travelling

– They have small children and want to be at home with the children

– They have small children and can’t afford nursery care

– Make more money then in day job

– Live in a remote place where transport is hard

– Disabled and homebound

Starting a home business does have many benefits. One of the many drawbacks with starting any kind of a business is that of finding an idea, creating a lengthy business plan, and one of the hardest ultimately getting finance for your business idea. Not to mention the headache with worrying how you are going to pay that finance back.

::: What is MLM Network Marketing :::

MLM Network Marketing is a system of business which allows people to market the products. In effect you become the salesman for the company. This has the added benefit of cutting out the middleman and putting you in its place. MLM Network Marketing allows you to earn more profits with this system. The biggest earners are sales people. Even Bill Gates from Microsoft wouldn’t be a billionaire if it weren’t for the good sales people bringing us their great software.

::: Benefits of joining a MLM Marketing opportunity :::

Network Marketing opportunities can come to the rescue. With a low investment required to get started, MLM Network Marketing can be one of the best ways to get into business much more easily. When you decide to join a MLM Marketing opportunity, you are given the ability to plug into a proven business with a proven product.

Network Marketing opportunities give you a blueprint you can follow to become successful. When you join a MLM Marketing opportunity you are starting a new lifestyle. A lifestyle which is part of a downline of people who are committed to success, not just their own, but your success as well.

One of the biggest benefits I have seen with being part of the MLM Marketing opportunity is the whole ethos about how MLM Network Marketing works and why it works. MLM Network Marketing fundamentally says “I win – only when you win”, and this is a fantastic model to follow. When you buy products which promises to make you wealthy, even though the person producing that product may have your interest in mind, it still doesn’t fully create the win-win which we see in MLM Network Marketing.

MLM Network Marketing does require work. MLM Network Marketing is no easy ride, but with commitment to achieving your success, a MLM Marketing opportunity can be the best thing you decide to join. MLM Network Marketing promises so much, and MLM Network Marketing can deliver as long as you commit to your success. With consistent effort you can find financial freedom with MLM Network Marketing, as long as you put in the effort necessary to succeed.

To your success,

Kozan Huseyin ~ Network Marketing Expert, Internet Marketer, Life Coach, Writer.

Learn to Love the "P" Word-PLANNING

Keeping all the aspects of a coaching business organized and running smoothly is difficult at best. And, if you don’t have a system or a plan of what to do when, organizing it all can be overwhelming. Even if you have an overall vision of where you want to be in five years, you still need a quarterly, monthly and daily plan to coordinate admin tasks, marketing activities, and content creation.

Let me tell you from experience, “winging it” just doesn’t work. Sitting down to write a blog post, facing a blank screen with no idea what to write is an awful, deflating feeling. You have a LOT to say and your audience wants to hear from you, so don’t be afraid of the P word-PLANNING!

WHAT TO PLAN

There are 3 kinds of business planning:

1. Planning your goals

2. Planning out your marketing strategy

3. Planning out daily tasks

1-Goals

Setting business goals is always the first step for either starting a business, or starting a new phase/year in your business. Your business goals will be the basis for the rest of your business planning. Once you decide on say, an annual income goal, you’ll want to plan out action steps to take throughout the year in order to achieve that goal. When business actions are based on goals, they provide structure and meaning to daily activities, they strengthen social connections, and they help people weather difficult times.

2-Marketing Strategy

Your content marketing strategy planning starts with what you want to promote. Most businesses know a year in advance what they want to promote. You may only have one coaching program to start out with, and that’s OK. Start by planning out when, where, and how often you will promote it. You’ll also want to think about different kinds of promotions for the same program, for example, a lead magnet, a challenge, a webinar, or an email series.

Later on you may add additional coaching programs for your advanced clients and/or digital products that you sell for additional income. Then you’ll need to plan out when and how you will promote each of those items.

3-Daily Tasks

Now that you have a plan for what you will be promoting and when, you need to break down the admin tasks necessary for your promotions to get implemented. For example, a webinar will need a registration and thank-you page, a series of follow-up emails, time to script the webinar (and record it, if it’s evergreen), and time to make slides, if you’re using them.

You’ll need certain amounts of content to go along with each of your promotions. So content planning needs to become a part of your daily schedule. You won’t have to create content every day, but you will at least need to schedule for when you will create it. Think about how often you want to share new content, and that will tell you how often you need to spend time creating it.

When I started writing blogs, I would designate every Monday morning for writing a weekly article. Sometimes it only took a few minutes and sometimes it took several hours. But it got done!

Creating a plan of action or a daily task list will help keep you organized and focused from the moment you sit down to work. You’ll know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to write new content, when to do your billing, and when to schedule your client calls.

Some entrepreneurs like to use a 90-Day planner to schedule their quarterly events, promotions, and overall tasks. This gives them the big picture. Then they break down tasks into monthly, weekly, and daily.

HOW TO PLAN

Make Yourself a Client

Imagine you are working with a client who needs help planning out their business tasks. What process will you give them for this? Now apply that process to yourself as if you are your own client.

As much as you want a full coaching calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important for sustainability as caring for your clients, so give your business tasks equal priority, including your content creation. Blocking out time is a popular way to schedule longer tasks, such as blog post writing, video or podcast recording, or email marketing.

Set aside an hour or two, write up those posts or emails, do the recordings, get them scheduled, then move on to the next list item. If you block out enough time often enough, eventually you’ll start having two or three (or more!) pieces of content ready to publish as needed, which can relieve some stress.

Eliminate Writer’s Block

Create a calendar that makes note of important topics or themes occurring throughout the year.

  • What holidays inspire you to write content about?
  • Is there a big event coming up in your city or in your niche? Write about it. Interview event panelists and speakers.
  • Are you planning the launch of your signature product? Create and schedule special content around the launch date.

USING PLANNERS

With all the organization that needs to be done in your business, it’s helpful to have what I call “mini planners.” These are planners that help you focus on tasks that are specific to a particular project in your business. There are planners for creating a webinar, for producing a lead magnet, for creating a product or course, as well as planning out your content and your social media posts.

The International Association of Professional Life Coaches® provides planners as part of their product line, because it just makes so much sense to use a planner that’s designed to include only the tasks that you need to focus on for any given project.

For example…

The 90-Day Planner: plan out the next 90 days of blog posts, videos, social media posts, and email content. It includes pages for monthly and weekly action steps.

The Cash Content Planner: guides you to create profitable content by covering 5 different income sources for a coaching business and how to plan content to produce income from them.

The Product Creation Planner: guide you through the process of creating a product that you can either use as a digital product you can sell and get some passive income for, or give away as a freebie.

The Private Coaching Program Planner: walks you through the essential steps to turn your proven system into a sellable product that get your clients the results you promise.

In Conclusion: Planning out your business tasks, projects, and source(s) of income will significantly increase the odds of your business success. Using planners professionally designed by experts will save you time, organize your action steps to reach your goals, and make sure key elements of your business activities don’t slip through the cracks because you didn’t know all the necessary steps involved.

Time to Learn Another Major Language or Two!

On Sunday, the 2018 Fifa World Cup in Russia reached a grand finale with France hoisting the coveted gold trophy after beating Croatia 4-2. And soon the new season of the English Premier League will kick off as are other leagues in Europe. For soccer lovers, these are exciting times!

What is of more interest to me though is how all the transnational players that ply their trade in these lucrative leagues communicate effectively. I mean how do their coaches manage to get the message across on the training field to all these players of different nationalities? Could it be that a player that speaks many languages has more chances for success in these cutthroat competitive leagues than those who don’t?

Multilingualism gives one an edge over others

Oh yes, multilingualism gives one an edge over others. Arsene Wenger who was at the helm of Arsenal FC for 22 years became hugely successful not only because of his coaching nous but also because of his ability to speak many languages. Monsieur Wenger speaks six languages fluently: French, English, Japanese, German, Italian and Spanish. This ability helped him to transmit his ideas clearly and easily to the players who could not speak English. For example, when he signed Cesc Fabregas from Barcelona in 2003, the latter didn’t speak or understand a word of English. Thus Wenger always interacted with him in Spanish. He also encouraged him to learn English and by the time Fabregas left the club, he was bilingual; very fluent in English and Spanish.

Wenger’s realization that the ability to speak many languages helps players to bond and understand the world and football philosophy better saw him advocate for language learning in Arsenal’s youth setup. The benefits from this quickly spilled over so much that everyone knows about the “Arsenal way”, which is basically about Arsenal’s synergy; Arsenal players having a bond akin to one close family as well allowing their feet to speak a language of their own on the field by playing quick, beautiful and aesthetic football that is hard to imitate.

Also the fact that football managers and players that are multilingual have been hugely successful wherever they have plied their trade shows that speaking many languages is a huge plus. For example, Pep Guardiola who has been very successful in Spain, Germany and England as a manager speaks German, English, Catalan, Spanish and Italian. Jose Mourinho who is also one of the most successful football managers speaks Portuguese, Spanish, French, Italian and English fluently.

Cristiano Ronaldo who has four times won the Fifa Ballon d’Or as the best player in the world speaks Portuguese, Spanish and English, whereas Manchester United star Romelu Lukaku who was born in Belgium but has Congolese roots is fluent in six languages: Dutch, French, English, Spanish, Portuguese and Swahili.

All these coaches and players are hugely successful because their ability to speak many languages helps them to easily receive and internalize messages. It gives them that extra edge and boosts their confidence. They can easily settle into many geographical realms and feel at home, thanks to their ability to easily interact with the natives of those areas.

As people continue to intermarry and travel, being multilingual becomes a necessary skill that comes with many opportunities. Moreover, many countries today have more than one official national language, thus those unable to communicate in at least two or more major languages such as English, Chinese, Spanish, Arabic or Hindi, will soon be left behind in a world that gets more complex and competitive with every passing day. However, translation companies have also kicked in to save the day with services like Somali translation services, Yoruba translation Services, Malagasy translation services, Africa Conference Interpreters among many others.

Best Business Loan Options Guide: Learn About Several Funding Options for Businesses and Pros & Cons

Considering that there are so many funding options for businesses – including start-ups – these days, you really don’t have to settle with trying to get a bank loan in the traditional way. However, since every business is unique, the best business loan options for you might not be the same as those for your competitors or other businesses in your industry. It depends on your needs, goals, size of business, specific requirements, what kind of business you’re running, credit rating, location, your risk level, and so forth.

One type of financial option to look into is a term loan. This is a common form of financing with which you get a lump sum of money upfront, which you will be required to pay back with interest over a predetermined period. You don’t have to apply through a traditional bank, as there are plenty of small to medium sized online lenders in the 21st century. A great thing about this option is that if you qualify, you’ll get the cash upfront to invest in your business. The downside is you will likely have to put up collateral, and if you are a new business and lack a good credit rating, the interest rate will likely be higher.

SBA loans have always been popular with smaller companies, as they offer some of the lowest rates and long repayment terms. The repayment period depends on how exactly you plan to use the money. If it’s for real estate purchases, you’ll have a longer period of time to pay the loan back. If you need money as soon as possible, then you probably won’t consider SBA to be the best business loan options, since the application process can be long and rigorous and there is no guarantee your application will even be approved.

Don’t forget about lines of credit for business purposes. A business credit card can come with some great rewards as long as you make payments on time. They are usually unsecured as well so you won’t have to put collateral up. Of course, you’ll need to already have a good credit score in order to qualify for good terms. Otherwise, you might end up with additional costs such as draw fees and maintenance fees.

What Are the Best Business Loan Options to Consider

A few other business funding options to consider include:

• Angel investors

• Crowd-funding

• Factoring

• Purchase order funding

• Equipment loans

• Venture capital

Take the time to research everything and consider which options you’ll want to try. Make sure you have all of your financial statements and documents organize and ready to go, as well as a detailed business plan showing what you plan to do with the funds you receive.

You’ll find some of the best business loan options for just about any type of business in all industries with US Business Funding. This organization has helped thousands of businesses nationwide get the funding they need in a fast amount of time.

Learn Business Entrepreneuring Skills

Have a little scout around the internet and you will find websites offering to teach you how to become a business entrepreneur – for a price. This is their own business entrepreneurship in action, and it proves that you don’t need to pay thousands of dollars to learn these skills; one website is enough to generate substantial income. Whilst some of these sites will be genuinely useful, many will be offering you information you can glean for free from a more extensive search of Google using relevant search terms.

The problem with paying for business entrepreneurial skills is the one thing that’s left out of your learning curve: the killer idea that will power your business through even the stormiest of seas. No one is just going to hand you a world-beating idea on a plate. The first thing you really need if you want to become an entrepreneur is a product or service that will make you a good profit because enough people want to buy it. Richard Branson was 16 when he launched as an entrepreneur. By the time he was 22 he had a chain of record stores. He identified a market and provided the product more cheaply than the competition. You don’t need to go to business school to know why that would work.

Reasons business entrepreneurship skills may fail.

Ironically, perhaps the biggest bar to someone learning entrepreneurial skills are the common misconceptions regarding how entrepreneurs get going in the first place. Chief amongst these are:

A business plan is the most essential part of a business start-up – Business owners who have been around a while know that a business plan is not as important as the ability to obtain finance. Of course, finance is easier to come by if a business plan is well drawn-up, but you have to remember that the foundation of any business plan is the product or service that underpins it. Whilst being able to draw up a business plan is a worthy entrepreneurial skill, it is a pointless exercise without a great idea behind it. And if there is a great idea behind it, the idea, and not the business plan, will be the thing that gets the finance flowing in.

Half of all new entrepreneurs buy an existing business rather than create their own – Statistics actually show that around three-quarters of businesses are started from scratch by entrepreneurs. Buying an existing business does not really make you an entrepreneur. When you realize how many people instead create something out of nothing, then you can start to understand that entrepreneurial skills are perhaps not as difficult to master as you’d previously thought.

It takes years to start a new business – This thought can put many people off even trying. In fact, most businesses are established within just six months.

Sometimes, your greatest skill as a business entrepreneur is being able to dispel the myths and banish the fears and just get going. Anita Roddick, founder of the Body Shop, said this about her business learning curve: “Nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking. Running that first shop taught me business is not financial science; it’s about trading: buying and selling.”

Learn Tagalog Online – Getting a Taste of a Beautiful Language

The word Tagalog comes from two words–taga means “from” and ilog means “river.” So tagalog refers to something–in this case, people or language–from the river.

Tagalog is a language spoken by Filipino people, though it’s not the official language of the Philippines. Much of the official language is based on Tagalog, though a native Filipino will quickly tell you there are many differences between the two languages. In general, the official Filipino language borrows more heavily from English and Spanish than Tagalog does. The Filipino people who don’t speak Tagalog may be offended if you refer to Tagalog as the official Fillipino language.

Tagalog is also spoken by small groups of people in other areas of the world. It’s an ancient, native language, filled with beauty and tradition. Many people want to learn Tagalog strictly because it’s a beautiful language. They may also want to learn Tagalog to get in touch with native roots, or because they plan to travel to areas where Tagalog is spoken.

Whatever your reasons are for wanting to learn Tagalog, you have more resources available now than in the past. A quick internet search returns several websites where you can learn Tagalog. You may even be able to order programs for more advanced study.

To whet your appetite, here are a few common English words with their Tagalog translations.

  • Thank you–Salamat
  • How are you?–Kamusta?
  • Beautiful day!–Magandang araw! (This is also the phrase most Tagalog people use in place of our “hello”.)
  • Farewell–Paalam (Or, for an informal parting, ba-bay.)
  • Yes/no–Oo/hindi
  • Wait–Sandali lang
  • Take care–Ingat ka
  • I love you–Mahal kita

Another interesting feature of the Tagalog language is their use of the word “po” as a way of showing respect. If you’re speaking to someone older than you, or otherwise worthy of showing deference, you should add the word po at the end of your phrase. So, for instance, if you greet an elder, you would say, “Kamusta po?” instead of simply, “Kamusta?”

Learning any foreign language can be a difficult task, and Tagalog is no exception, but you’ll be rewarded for your effort by learning a beautiful language and joining in an ancient tradition.

Ingat ka!

To Learn About SEO, Think of Your ABCs

I am often asked what SEO is, what it isn’t, and what’s one thing my clients can do to help their SEO. As you will see Search Engine Optimization is not just one thing that will or won’t keep your site from reaching the coveted first page of Google. I’ll try to cover a good deal of what contributes to a site’s Search Engine Optimization.

Ascertain competitors inbound links

Often by researching your competitors, you can find where their inbound links are coming from and, advertise/promote yourself at those exact links if applicable. While you are at their site, check out their keywords – you can maybe get ideas as to what keywords/phrases they are using that you may not have considered.

Blog

I can’t say enough about blogs and the effectiveness of blogging! They offer credibility to your site and your knowledge of your product/service/industry, they let your customer know you care enough to share this information with them, they promote two-way conversation by allowing visitor comments; then you comment on their comments, they allow for more opportunities for your website/keywords to be found.

Content

* Body text, titles and headings (using appropriate CSS tags) and body copy should support and reiterate rich keywords, and be unique to each page

* Bold keywords within the body copy

* Sites containing less than 2,500 words can be penalized by search engines

* Utilize keywords in your H1 text (Headings)

Domain Name

Purchase your domain name for long periods of time. Search engines see that as a stable, notable site. Many spam or adult sites are “here today, gone tomorrow” and are therefore not ranked as high with search engines.

Also, a domain name with a name bearing your industry is much more effective. For example: instead of choosing “JoesStore.com”, select “JoesShoes.com” This is much more descriptive for the search engines. The downfall of this is that many good domain names are often hard to find or come with a high price tag and sometimes you are left with something that isn’t your first choice.

Email Marketing

Each time I send out an email marketing campaign, I receive calls from customers. Not just one call, but several – mostly that same day! Talk about great return on investment! This is because when you deliver an effective email campaign, you are keeping that communication open with your clients and reminding them that you are there for them. But probably the most important feature of email marketing is getting clients to “hit” your site. Link articles and other important information back to the pages on your site.

Feeds

RSS Feeds are quickly becoming an industry standard for potential clients to subscribe to your blog and being notified when new content is posted. Feeds bring more hits back to your site as well.

Google

The name is synonymous with web ingenuity.

* Use Google Analytics to check visitor trending such as, keyword usage and adjust accordingly. Check ROI immediately by seeing visitors coming from referring sites, create a traffic funnel for how you want clients to navigate through your site, and MUCH more.

* Create a free Google Local Ad

* Google Webmaster Tools are a great way to see how often your site is being indexed, if a Sitemap has been uploaded, number of inbound links and more.

Honor thy Press Release…

by submitting them to PR Directories. Worthwhile news can be shared with others and offer more opportunities for inbound linking and others to find your site.

Indexing

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Uploading a Sitemap (not a visitor site map) to Google and Yahoo is particularly helpful.

Just say no to SEO killers

* Don’t use Flash, frames or DHTML on your site

* Don’t use images on your site for navigation, buttons or important information – search engines can’t “see” images.

* Don’t use tables on your site

* Too many graphics, not enough content

Keyword Analysis

Focus on high-traffic, highly-relevant keywords. Give the search engines a few days to access your content and re-check your ranking based upon this. Tweek and refine as needed.

Links

* Make sure links are representative of what they pertain to, as search engines pick up on links as being an important part of your site. For example, a link to a continuation of an article, instead of click “here” to read that article. Say something which is more descriptive for the search engine spiders to read, have it say “building valid links.”

* Periodically check for non-functioning or broken internal and external links. There are many free link checkers out there.

* Keeping the number of links per page under 100.

* Don’t belong to a weblink or link ring. They don’t work.

Meta Content

* Include meta-tags and keywords relative to page content

* Titles and headings should support and reiterate keywords, and be unique to each page.

* Don’t leave out or duplicate the title, description or keywords as search engines rely on these to “read” unique content on your site.The title is one of the most important things that Google and other search engines utilize when evaluating page content.

* Keep descriptions, title and keywords to the specs below as specified by major search engines:

Title: max 70 characters

Description: no more than 150 characters

Keywords: 10 words/phrases per page is a good amount

Newness

Search engines are increasingly considering the age the site and how long the domain is registered for. To help this, register your domain for as long as you can (to let search engines know you plan on sticking around) and get an aggressive SEO program in place.

On-Page SEO, Off-Page SEO

On-Page SEO pertains to the actual content (keywords, meta information, to increase searches) in/on the website. Approximately 25% of visits are based on this content.

Off-Page SEO pertains to driving traffic to site through linking (via social media, RSS reeds, directories, etc). Approximately 75% of visits are based on (inbound) links.

Page Rank

Google ranks websites based on how “valuable” a website is. Google relies upon the nature of the web and its vast linking structure as an indicator of an individual page’s value.

Having a higher page rank equates to higher probability of being at the top of searches. Links are the basis for page rank – those sites that are less known is because they aren’t as important and have few people linking to them. Those sites with thousands of inbound links, Google sees as being a worthwhile site.

Quantity of Inbound Links

Don’t fall prey to the link networks, or link webrings; nor ever pay anyone that promises to bring you links.

Repeat Visits (encourage)

# Use at least one conversion form to get leads (keep the form short and sweet)

# Increase hits back to your site by doing regular email/eNewsletter marketing campaigns

# Add a “bookmark this page” to your site so customers can easily come back

# Add an “email this page to a friend” link to your site

# Your website address should be printed on all business and marketing items, and also your email signature

# Start a blog – this helps in many ways: keeps the communication open between you and your visitors if you allow comments, search engines will index (and rank) your site higher when you keep uploading new content, shows potential customers that you care about their interests, offers more opportunity for search engines (and customers) to find you.

# Email marketing with links back to articles continued at your site.

# Keep a “running article” going on the site. For example, I have an article that is kept current with upcoming contests for designers and photographers. It’s a great way to get repeat visits.

Submit articles to directories and bookmarking sites

This ensures your website carries an extensive web presence outside of your own website. Furthermore it will allow more opportunities for prospects to find your company by adding greater visibility for your business.

Twitter, Technorati and the entire Social Media realm

Social media, Bookmarking, Article Submissions, Social Networking can and should be utilized to its maximum potential to market your business.

URL

Put keywords or phrases in the URL via the folder/directory structure or the HTML page name. Again, this offers more opportunities for search engines finding keywords.

Be sure to print your URL on ALL marketing materials you have (business cards, signage, brochures, etc), and in your email signature – MANY people use this link.

Valid or Quality Links

The more quality inbound links you have coming to your site, the higher your Google page rank will be.

Writing on forums, Q&A’s and other blogs

Many people will click on a forum signature in response to someone’s question. Be sure to take this opportunity when posting to well traveled forums, blogs and Q&A forums to have a “signature” that states your name and URL to your business.

XHTML

Utilizing such technologies as XHTML, CSS and PHP, ensures less page errors, faster loading times for your visitors and also eliminate the need for tables which can cause problems with search engines and accessibility.

XHTML limits the code size naturally and you end up with being simple to crawl for Google and other bots.

Yahoo, Google, MSN – Submit your URL

Though Google boasts the most searches per day, Yahoo! and MSN are also very well traveled. Regularly check your standing in popular search engines (Google, Yahoo, MSN) using keywords potential clients would be using to find your site.

Zap Spam – simple web guidelines from Google:

* Don’t hide keywords on your pages or use too many in the metatags; search engines can see this as a potential spam website and won’t index it.

* Don’t use hidden text or hidden links

* Don’t load pages with irrelevant keywords

* Don’t create multiple pages, subdomains or domains with duplicate content

* Don’t use doorway pages.

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