Digital Marketing Skills Are Requisite for Marketing Jobs, Find Out Why!

So you are a fresher and looking for marketing jobs? Here is a good piece of news for you! As per the India Skills Report 2014, there would be an increase of 18-23 percent of fresher hiring in sectors across. Companies are readily seeking fresh graduates to bolster productivity and growth. Also, the India Skills report is the joint effort of teams from Wheebox, PeopleStrong, HR Services, LinkedIn and Confederation of Indian Industry.

Let us now take a closer look as why a marketing aspirant needs to be familiar with the world of digital marketing.

As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA’s in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate’s internships or grades; all they want is industry specific skills.

Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to have skills in online advertising.

Digital marketing is the future of marketing

There have been ample surveys and reports which claim that online marketing would be the future of marketing. This is a digital age. The tech savvy present age generation and the ever-growing internet population has the paved the path of digital marketing.

The rising popularity of Smartphone’s, tablets, smart TVs and so on have compelled the businesses to target and engage their potential audience through these digital channels.

Digital marketing skills are high in demand

Online marketing has been recognized as the top five careers to look out for. The hiring managers are readily looking for marketing candidates with the knowledge and skills in digital marketing. Be it real estate, hospitality, B2B businesses, retail, consultancy, manufacturing, export-import and many other industries are keen on hiring professionals with relevant skills in this domain.

Better pay in digital marketing jobs

Online advertising is indeed a lucrative career domain. I will tell you how. In online advertising, you can directly connect with your prospective client/customer and generate leads and sales in real-time. Since, professionals in this industry are involved in revenue generation, they are paid handsome salaries.

Wide variety of jobs in digital marketing

The prominent areas of employment include search engine optimization, social media marketing search engine marketing, content writing and so on.

So if you wish to land in your dream marketing job, make sure that you’re armed with digital marketing skills as it will give you an edge over your competitors. On a conclusive note, it would be good to say that a job in booming online marketing field will help you to carve a niche career.

Master A-Z of Creative Thinking Soft Skills

“You can’t use up creativity. The more you use, the more you have” – Maya Angelou.

Let me start by asking you a question. Choose the correct alternative from the options given below:-

What kind of example of creativity can be found at work?

  1. Conducting successful content brainstorming sessions for/with your team/s.
  2. Embracing challenges by taking risk of trying a new way of doing things or developing new ideas.
  3. Asking questions rather than making assumptions to explore new possibilities results in growth.
  4. Accepting constructive criticism/feedback to foster your ideas, work fairly and continue to learn.
  5. Interacting with individuals having diverse thoughts, ideas, backgrounds, and mindsets.
  6. None of the above.
  7. All of the above.

If you select option ‘G‘ your answer is correct. You understand the true meaning of creativity but if your answer is incorrect ‘Don’t worry about it’ like any other soft skill creativity skill can be learned, developed, nurtured, and cultivated. Creativity at work is the potential to exhibit dynamic, innovativeness. It is defined as the ability to see existing objects or processes and combine them in different ways for new purposes or to solve existing issues.

Trivia: – Adobe conducted a global survey on creativity where they interviewed 5,000 adults across the United States, United Kingdom, Germany, France, and Japan. The study discovered that 75% of respondents were under growing pressure to be prolific rather than inventive; ironically, they are simultaneously expected to think imaginatively on the job. The respondents also revealed that they spend only 25% of their time at work creating and the biggest barrier to ingenuity was lack of time. Another research performed by LinkedIn found that Creativity is the most In-Demand Soft Skill companies need in 2020.

It is not an overstatement to say that, “You don’t have to be a genius to be creative.” If you want to unleash creativity at work with the best potential hard work, these tips can help: –

Tips for LEADERS-

  1. Encourage honest brainstorming to unlock team’s originality. Reverse brainstorming, Stop-and-go brainstorming, Philips 66 brainstorming, and Brainwriting are the four most effective methods of brainstorming.
  2. Celebrate individualism that builds a sense of belonging in the enterprise. Recognizing human assets for their unique accomplishments, appreciating their contribution, allowing opportunities to share their honest opinions and ideas are a few major components of belongings.
  3. Create a positive work environment to increase employee engagement. Leading with vision motivates workforces to act with passion, and purpose, thereby inspiring human resources toward a common goal.
  4. Share staff member/s positive suggestions with top management and act on the proposal to boost employee/s motivation to contribute. Reward staff members with monetary or non-monetary rewards for the ideas.
  5. Apprehend risk-takers who are creators, not observers. Define agile audacity to create a secure environment for risk-taking. Classify the best risk taker and reward not success but failure too.
  6. Give them the required tools and techniques to come up with innovative thoughts.
  7. Promote workplace flexibility by encouraging work-life balance, embracing the right two-way communication tools, engaging breaks, providing space for resourceful thinking/ written work/ brainstorming at work to reduce absenteeism, turnover, and retardation.
  8. Make office space more vivacious, lively, and bright. Choosing proper colour schemes, light sources, room temperature, cubical space creates an environment in which jobholders feel more relaxed and ingenious.
  9. Engage manpower in the psychological process of identifying, accessing, determining challenges, and developing problem-solving techniques to nurture a team environment, and persuade collaboration within the team.
  10. Hearten innovational office team building games like Lego quest, Marshmallow challenge, Reverse drawing, Clap-clap, and Circle drawing to keep staff engaged, and connected. It also improves interpersonal relationships and promotes diversity in the organisation.
  11. Stay committed to organizational values, mission, and goals but allow flexibility to forces to bend in the way they need, change their work approach and try different ways to achieve the objective.
  12. Build a continuous learning culture that helps cadre to adapt to new skill sets, acclimatize unexpected changes, and develop the habit of acquiring dexterity, knowledge, and abilities.
  13. Finally, while recruiting and selecting human capital make sure you hire a diverse team with different adroitness and bring fresh perspectives into the business.

Tips for EMPLOYEES-

n. To come up with relevant practical ideas knowing your company’s goals, products and services are essential.

o. Stay away from toxic people to remove negativity in your work. Jumpy, nervous energy, negative views, bad-mouthing, criticism are all traits of a toxic person.

p. Take a mental break from day-to-day responsibilities to explore new ideas and prevent burnout. Set aside a time in a day for thinking about different ideas. During breaks watch/listen/read some industry-related topics to flesh out new thoughts.

q. Stand out by seeking inspiration from other sectors, industries, and markets to get an effective blend of imagination and strategic thinking.

r. While watching/ listening/ reading keep a notebook with you or use a notepad on your computer or phone to note all the propositions (even the weirdest ones), examine them, and grow them.

s. Look for several possible alternatives to address critical issues, think over each solution before making a decision.

t. Be curious and ask more questions. To drive your creative thinking and to connect with the world around you gain deep insights, develop more innovative solutions, be broadminded, ask for clarifications, and don’t accept blindly whatever is told to you.

u. Attend training sessions/ seminars/ webinars in methods such as lateral thinking, brainstorming, and mind mapping.

v. Take a risk to face to fear of uncertainty to achieve something despite the possibility of failure. Risk-taking and creative thinking goes hand in hand. If you make any mistake, admit it, take ownership of it, learn from it and avoid repeating them.

w. Exercise, yoga, and meditation can open creative doors for you and make you feel less stressed, more calm/ relaxed, keep the mind sharp, and alleviate anxiety.

x. Do what delights you to be more stimulated and fervent for critical thinking and conceptualizing ingenuity.

y. Use the 6 Thinking Hats technique by dividing up the different styles of thinking into 6 ‘hats’- logic, emotion, caution, optimism, originative, and control.

z. The influence of intrinsic motivation is phenomenal as an individual performs an activity for their inherent satisfaction rather than for external rewards or pressure. It pushes us to go above and beyond our obligations in our work. Stay internally stimulated, stay innovative.

I would conclude with the thoughts of Steve Jobs, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Start Your Home Business And Make Money Right Away – Without Any Talent, Experience Or Skills

For whatever reason, people hesitate starting a home business and making money at home because they don’t think they’re “qualified.” They think they need more education. They think they are missing something and not sure if they are “ready.”

But the thing is, you can make money at home (or anywhere else for that matter) without knowing a thing about business, selling, marketing, or running a company.

How do I know?

Because it happens to people with no skills, talents, money or experience all the time.

In fact, most of the really successful business owners out there are not good at everything their business does. They delegate and outsource. They find people to do the things they can’t or aren’t good at, and just focus on the one or two things they are good at.

I think the ultimate example of this would be — and I hate to use this example, but it’s apt — Hugh Hefner, the guy who owns Playboy Magazine.

He creates his magazines and doesn’t do any of the writing, selling, photography or anything. He just kind of walks around in a robe with women all day. He’s the personality behind the operation. And that’s what he does. He leaves everything else to others more capable than himself.

And by surrounding himself with talent, instead of trying to “be” the talent, he built the Play Boy empire.

Now, I’m not saying you have to get into a raunchy magazine business or anything like that. My point here is, you can start your home business whenever you want. If you don’t know what you’re doing, simply find people to do the stuff you can’t or don’t want to do and just focus on the one or two things you can do.

These days with the Internet and the many dirt cheap service provider auction sites, you can outsource just about anything you want — the sales, bookkeeping, marketing, copywriting, all of it.

So if you are wanting to start a home business, don’t let fear of not knowing enough about business or lack of real world experience stop you.

Basic Woodworking Skills You Need To Be Successful at Carpentry

There are a number of woodworking skills you will need to know with regards to being successful in carpentry. This is especially important if you want to start a business in the wood working business. These skills will be important in any type woodworking employment. This includes the building of a shed in your backyard or constructing furniture.

One of the basic skills you need to learn is safety using the various tools in your woodworking business. Safety is very important as you do not want to lose a finger or one of your eyes. Understanding safety is paramount in creating a successful woodworking business.

You will be using power tools such as a skill saw or a reciprocating saw. These power tools are very safe to use if operated according to the instructions they come with. However if operated improperly they can cause serious injury to your body.

When using power tools you need to keep the area you are working in safe. This involves keeping the surface you are standing on free of objects you can trip on such a power cords. Keeping power cords from becoming potential a tripping hazard is very important to keeping your work space safe. Also keep the floors clean as any potential slipping hazards can lead possible injury.

You also need to keep the are working in free of clutter especially if when using a ladder. Having a cluttered work area at the foot of a ladder can lead to a broken ankle.

Proper use of your power tools also mean that you should never carry them by their power cords. Also disconnect them from the power they are using such as a battery or power outlet. Also remove all power sources when they are not in use. If you are changing blades on your reciprocating or circular saw always remove the source of power.

Wearing proper personal protection equipment is a vital. This includes proper eye protection. Remember it only takes one mistake to lose an eye.

You will also need protection for you ears such as foam eye plugs or headphone-style ear muffs. Many power tools can cause hearing loss if used for prolong amount of time.

There are a number of common injuries related to the use of various power tools. Lacerations and burns are among the many Electrocution can also happen if proper care is not used with equipment that are plugged into an outlet. This can cause death or severe injury caused by electic shock. Using a power tool with a frayed power cord can lead to this, especially if you are working on a floor covered with water.

Always check the condition of your hand or power tools before you use them on your woodworking project.

Best Regards

Easy Steps to Develop Your Entrepreneurship Skills!

From business to academia. Different people have different answers to this age old question. While there are those who claim that these skills can be acquired through dedication and hard work, there are also those who believe you are born with it. In short, either you have it or you don’t. But the premise of the question is not right in the first place. And for the most part, you can always acquire any skill if you set your mind to it.

So, how to go about this entrepreneurship skills development path and what are the steps to follow? Here are some:

Learning to look at the big picture

Entrepreneurship skills development starts with you seeing the bigger picture. What this implies that you have to understand the industry that you are in, and how different domains are interconnected. It means having an insight into how companies operate on a fundamental level and how businesses are built from the ground up. If you are someone who is not willing to keep himself updated with the market trends, then there is not much potential for success. Neither for you nor for your organization.

An appetite for success

Entrepreneurship skills development is as much about learning and acquiring new skills as it is about having an appetite for success. You have to have the will to make things happen, and this requires not only motivation but an ability to push yourself beyond what’s required of you. Understand this, this is your company that you are working to build and nobody is going to care about it apart from you. Be hungry to get more accomplished. You can get to this by ensuring that you plan your day well in advance. Remember, failing to plan is planning to fail!

Valor

Don’t sulk if you feel you don’t self-confidence, at least in any meaningful amount. The fact of the matter is this, very few of us, yes, even your idols had much self-confidence when they started out. The only reason you don’t have confidence is because you haven’t experienced much successes or failures. Only through experience, you going to develop any confidence. Have the guts to act like you do. Make people believe in you. That’s enough to make those investors trust you and give your venture a shot. Entrepreneurship skills development can require you to fake confidence at times, go for it. Nobody has it when they start out.

Decisiveness

If you ask different people regarding decisiveness, then you will probably get n number of different answers. For the most part, all you will get is fuzzy notions about decisiveness and leadership. Decisiveness will play a big role on your path towards Entrepreneurship skills development.

Above all, to become a great entrepreneur you will have to become more inquisitive, reasonable, and a great listener.

Skills for Entrepreneurs

Today’s world is not one that encourages anyone to sit with arms folded. Even with the prevalence of white collar jobs, it is expedient to acquire entrepreneurial skills, which can be used as a means of generating extra income. Records of the most successful men and women today revealed that they are not people who sit in one place from dawn to the dusk, for some monthly wages, but those who took up the challenge to start up worthwhile ventures, not fearing risks or the lack of finance. These are the real entrepreneurs.

The challenge of today’s world economy calls for nothing but entrepreneurship. It is a well known fact that one of the major problems facing many countries of the world today is unemployment. It is no longer news that unemployment figures are increasing at an alarming rate. There have been various austerity measures rocking major countries of the world. The story is not different in my own part of the world – Nigeria.

We all know the terrible effects of unemployment – the crimes it brings and the monumental waste of invaluable manpower it creates. There have been various concerted efforts by different tiers of government at job creations and poverty alleviation programmes. But the truth of the matter is, there is no way these efforts can entirely wipe out this ugly menace called unemployment.

Economists have identified one possible way out of this problem. This is entrepreneurship. Entrepreneurship is considered as one sure way of growing the economies of nations, especially of third world nations. This is why it is for example, being recommended that it should be introduced as a general course in all the tertiary institutions in my own part of the world.

This is a challenge to our youth of today. As you nurse the ambition of pursuing a particular career and profession in the higher institute of learning, it will be wise that you begin to plan towards being an entrepreneur. Such mindset will help you to become very proactive towards being a job maker rather than being a job seeker. This will save you the trauma and frustration of wandering about wasting invaluable time and resources looking for non-existent job in the labour market.

Entrepreneurship involves starting and running a business. This begins with deciding on a business idea to embark on. A business idea can be developed by identifying a need and trying to meet the need – this actually defines who an entrepreneur is, someone who identifies a need in a locality and looks for ways to meet the needs, and in so doing he builds a business around it. To do this, you have to be either creative/ innovative i.e. bringing up a new business idea; or by being adaptive, i.e. tapping to an already existing business idea.

While coming up with a business idea may be a difficult task for the majority of people, I will like to use this medium to suggest a business opportunity for the would be entrepreneurs – Freelance Photography. Yes, I mean you can start your entrepreneurial journey by going into freelance photography. This is a cool business that is often neglected by a majority of people. The beauty of freelance photography is that you can do it on part-time or on a full-time basis, without any interference on your other business(es). Why not give it a thought.

The focus of this article however, is on entrepreneurial skills. If entrepreneurship will bring an end to one of the major problems of the world, then it will be wise we learn the skills that will enable us to succeed as would be entrepreneurs.

There are a number of skills and qualities apart from your academic or professional qualifications, that you need to be a successful entrepreneur. Outlined below are some of these skills.

Risk Taking: As a would be entrepreneur you must be ready to take risks, because running a business involves a lot of risks. You should know when to take risks and when not to.

Taking Actions: Having dreams and aspirations without taking necessary steps to bring them into reality is building castles in the air. Vision without action is a mere illusion. A successful entrepreneur must know what necessary actions to take to make his business succeed and must be ready to take these actions. In other words, he must work to succeed.

Being Persistent: Everything comes to him who hustles while he waits. In your entrepreneurial journey, success may not be instant, you need to keep going. The hallmark of champions is the ability to go through, irrespective of challenges.

Being optimistic: A positive mental outlook to life is an invaluable asset. Before you set out to embark on any business, have a strong conviction that you will succeed, and you will. As a would be entrepreneur, if you want to succeed, you must have a “Can do” mentality, and see opportunities where others see problems.

Being Goal Oriented: Set achievable goals. You may categorise your goals to long-term and short-term. And always keep your dreams alive by placing your goals where you can see and remind yourself from time to time. The Holy Scriptures says and I quote, “Write the vision, make it plain that he may run that reads it”. What the scriptures means is that you should keep your dreams/visions alive by writing them down.

Being customer oriented: Always place your customers first. You business can go nowhere without your customers. Always work towards their satisfaction.

Being passionate: develop an interest and a burning passion for your business. You must love what you do, else failure is inevitable.

Good Time Management: Schedule your day and stick to your schedule. New entrepreneurs need to realize that every minute is valuable. Utilize “Free time” to learn more skills related to your business, and find ways to advertise and contact potential clients.

Good Financial Management: In business, a proper knowledge of finance is a must. Knowing how to cost a service, track expenses, balance an account and keep track of numbered invoices are all most small business need to start out. Entrepreneurs must know acceptable means of sourcing funds and profitable management of such funds.

Success University – Enhance Your Direct Marketing Skills Today

Do you want to develop your marketing plans? How can you develop your direct marketing skills? How can you boost up your business online? With these questions in mind, you will be able to analyze what you have to do with your direct marketing skills. What career path would you like to have concerning about your business?

If you have a business online and you are having a hard time getting customers or readers’ attention, chances are your marketing skills are not working for your business. Time to do some changes in your methods and apply new ones that could help boost your direct marketing skills. And that is where Success University could help you. If you would like to have a career in direct marketing, learn the techniques, develop more of your personality about marketing, then Success University is for you.

With Success University, you can develop and improve more of your entrepreneurial skills. You will be able to plan better ideas, apply new marketing principles and strategic planning in your direct marketing skills. Success University will be able to help you have that marketing attitude that could get prospective clients listen and deal with you. You become a man of integrity and you will learn to listen to clients, become responsive with whatever benefits they would like to ask from you. You will be more attentive of the details in your business by being more focused, straightforward and driven. The proper attitude, advance methods, and principles in marketing will be shared and taught to you by the best teachers in the marketing and business industry. You will get to hear from the top entrepreneurs how they have developed and found ways to add to their direct marketing skills. You will be more creative with your ideas and business strategies that could wow potential clients. Success University will give you a strong foundation in the elements of direct marketing. You will build your skills faster, avoid mistakes, and enhance your marketing ideas.

Enrolling at Success University will teach you the proper ways of marketing and business elements. You will learn everything that you need to know about strategic planning, business elements, entrepreneurship, and marketing attitude. You will have the guarantee that you will be well informed what with enough resources available to enhancing your direct marketing skills. You will have preferences in your marketing media as well, since Success University is an online education, it will also provide better options for your marketing media.

Boosting your career in marketing will give you the result of making it big in your online business. To achieve this, you have to get the right information, proper tools and develop a better personality that will mold you into a better entrepreneur. Take the best education for you because you deserve to have the best in your career.

To get the quality education in direct marketing and to learn how you can improve and become a better entrepreneur, opt for Success University where you will learn the skills and methods. Get the right education for you. Enhance your direct marketing skills at Success University and you will learn what success really means.

Learn Business Entrepreneuring Skills

Have a little scout around the internet and you will find websites offering to teach you how to become a business entrepreneur – for a price. This is their own business entrepreneurship in action, and it proves that you don’t need to pay thousands of dollars to learn these skills; one website is enough to generate substantial income. Whilst some of these sites will be genuinely useful, many will be offering you information you can glean for free from a more extensive search of Google using relevant search terms.

The problem with paying for business entrepreneurial skills is the one thing that’s left out of your learning curve: the killer idea that will power your business through even the stormiest of seas. No one is just going to hand you a world-beating idea on a plate. The first thing you really need if you want to become an entrepreneur is a product or service that will make you a good profit because enough people want to buy it. Richard Branson was 16 when he launched as an entrepreneur. By the time he was 22 he had a chain of record stores. He identified a market and provided the product more cheaply than the competition. You don’t need to go to business school to know why that would work.

Reasons business entrepreneurship skills may fail.

Ironically, perhaps the biggest bar to someone learning entrepreneurial skills are the common misconceptions regarding how entrepreneurs get going in the first place. Chief amongst these are:

A business plan is the most essential part of a business start-up – Business owners who have been around a while know that a business plan is not as important as the ability to obtain finance. Of course, finance is easier to come by if a business plan is well drawn-up, but you have to remember that the foundation of any business plan is the product or service that underpins it. Whilst being able to draw up a business plan is a worthy entrepreneurial skill, it is a pointless exercise without a great idea behind it. And if there is a great idea behind it, the idea, and not the business plan, will be the thing that gets the finance flowing in.

Half of all new entrepreneurs buy an existing business rather than create their own – Statistics actually show that around three-quarters of businesses are started from scratch by entrepreneurs. Buying an existing business does not really make you an entrepreneur. When you realize how many people instead create something out of nothing, then you can start to understand that entrepreneurial skills are perhaps not as difficult to master as you’d previously thought.

It takes years to start a new business – This thought can put many people off even trying. In fact, most businesses are established within just six months.

Sometimes, your greatest skill as a business entrepreneur is being able to dispel the myths and banish the fears and just get going. Anita Roddick, founder of the Body Shop, said this about her business learning curve: “Nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking. Running that first shop taught me business is not financial science; it’s about trading: buying and selling.”

Presentation Skills & Public Speaking – 10 Tips to How to Design & Prepare for a Presentation

Top 10 Tips to help you Plan and Design and Prepare for your Presentation

Next time you are faced with the daunting prospect of having to write a presentation, try out these tips from Skillstudio and you’ll be surprised at just how effective they can be at helping to design and prepare for a presentation.

  1. Prepare Prepare Prepare – The more time you spend preparing your presentation beforehand the more confident you will be on the day.
  2. Get to know your audience. Put yourself in their shoes. What’s in it for them? What understanding do they currently have? Do they want a detail or strategic level talk from you?
  3. What’s the one key goal you want to achieve by giving this presentation? Make sure that this is clear to your audience at the beginning and end of the presentation.
  4. Split your presentation into a beginning a middle and an end. Use the middle section to develop your ideas.
  5. Remember the power of three. Wherever possible think of things in threes. eg three key points to make at the beginining, three key points to develop further in the middle and three key points to make at the end. Your middle can further expand on the three points with three additional points each. etc
  6. Brainstorm the likely questions you will be asked by your audience. Prepare answers using the Power of three.
  7. Try using a mind map to help you organise your ideas into logical chunks. The clearer your thinking is the easier it should be to understand when you are presenting.
  8. Avoid the trap of preparing for your presentation at the last possible minute. It will only mean you lose a night’s sleep – on the night before you have to present!
  9. Lead your audience through your presentation using sign-posting. Recap on what you’ve just covered and then use rhetorical questions to move onto the next section. Always summarise your main points just prior to the end of your presentation.
  10. Plan to end your presentation with a call to action, a request for a decision to be made, or whatever you believe is the most appropriate means to achieve your overall goal.
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