SEO Archives - BOLLYWOOD SURKHIYAN

Finding A Good SEO Agency

Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when people search for products and services rather than simply company names. The idea is that people looking for things online are able to find a business website without any prior knowledge of the business or its name. There are all manner of tricks and techniques which fall under SEO, but the good sustainable methods (also sometimes called “white hat SEO”) are based around the idea of making your website easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.

It is not uncommon to decide to outsource SEO to external marketing agencies and other companies, but there are far too many dodgy types out there who like to take companies seeking SEO – especially local and small businesses – for a very expensive ride. How then does one actually go about finding a good, honest and legitimate search engine marketer?

It is actually incredibly easy to find a decent SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want – they must be pretty good at SEO or their own website wouldn’t be so high in the natural listings!

To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or if your website is specialised and you want particular help with it you can add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This can be a great way to find niche SEO agencies who have specialist expertise in your field.

Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it – if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren’t very good. The same is true of SEO services advertised on paid ads at the top of search engines or on banner ads on other websites. If their search marketing is any good, why are they having to pay for their placements?

Another thing to bear in mind is to steer well clear of any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions depending on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable “white hat” techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.

Once you’ve found an SEO company that looks mostly all right you’ll need to ask them some questions before you leap into their services. As well as the usual checks like existing client list and testimonials, it is a good idea to speak to someone directly on the phone or in person. Here are some good questions to ask them.

Who does their search marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A lot of agencies outsource to cheap link builders in Asia who tend to produce very low quality work that can have a negative impact on websites in the medium to long term.
How often do they report, and what format do these reports take? Any professional SEO agency should be providing regular updates to all its clients, along with written reports detailing actions taken and progress made.
What kind of skills and qualifications do they have? Take a look at their existing client lists for any recognisable big names, and see if they have anyone who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is an excellent sign.
What else do they do? A lot of these companies are primarily website designers who are resellers for outsourced SEO services to boost their profits. It is better to look for an online marketing specialist to ensure you get a good quality service.

If you don’t have the money to hire a professional SEO agency there are other options available. Some companies will let you pay for a one off website review to make recommendations on how to improve your site from a search marketing perspective, or you could research current techniques and ideas to do SEO for yourself.

Many online marketing methods are in fact startlingly simple. Boost your domain authority by getting other relevant sites to link back to yours. Get a backlinks boost as well as general marketing benefit by using social media like Facebook. Keep your website full of regularly updated and good quality content to encourage people to link to you as well as grow the site’s visibility and importance. Use a good, solid SEO plugin for your content management system, and make sure your website’s code is error free.

Remember you’ll get a natural boost from modern search engines if your website is

Well designed, easy to use and nice to look at
Full of good, up to date and useful content designed for real people, not search engine robots
Free of errors, fast loading and devoid of spammy ads or buggy code

Happy website marketing, everyone!

Who’s Filling Your SEO Tank?

Search engine optimisation (SEO) is rapidly becoming main-stream as more marketing managers recognise the value of reaching an audience that is actively seeking their product or service. Not only do search engines deliver high value, engaged leads, but around 1/3 of search engine users believe that companies which rank highly are more credible than those which don’t.

Our experience has been that many organisations leave SEO activities to someone in the IT group who has an “interest” in SEO and more often than not have skilled themselves up through public forums, blogs or articles that appear online. There are indeed many credible and excellent forums, websites and blogs on SEO, but there are just as many which at times include blatantly wrong or misleading advice with no liability taken for the effect it can have on search engine rankings. Often advice that seems too good to be true is just that, and can include “black hat” or deceptive search engine practices.

While some bad advice may have no effect and prove a waste of time, often you run the risk of having rankings penalised by the search engines for spammy or deceptive practices. Not all SEO advice content is born equal and judging what to trust and what not to can make the difference. If your website is a critical channel to market for your business, getting this right is vital because a mistake can cost not just your rankings but also your reputation and lost revenues.

The current Australian market is short on skills and formal education in SEO. A large organisation may hire a self taught SEO and have little idea whether their tactics and approach will work, or are even ethical. In the meanwhile, ignorance is of little consequence as your website disappears out the index. In some cases techniques that worked on smaller, simple websites are not scalable for large dynamic database driven websites. A further issue is that many standard practices in IT may have negative impacts for search engine ranking purposes.

So if you have worked out that SEO cannot be ignored, you will also appreciate the need for the right skills and education. Services and training are fast becoming critically important to build in-house SEO skills and strategies in Australia’s larger organisations. In addition management need to have search engine marketing on their agenda and prioritise and support the process throughout the organisation.

SEO also affects a number of departments within an organisation, including in most cases marketing, sales, IT and operations. Getting the right and relevant knowledge to the relevant people in each area is key. Building standards which will help, not harm search engine optimisation efforts and gaining clear management understanding and support as well as the relevant performance measures in place are critical.

Finding credible training that is firstly able to support all of these initiatives, secondly goes into sufficient depth, thirdly, provides a methodology and clear ethical guidelines to avoid penalisation of search engine rankings and finally is supported by a powerful toolset is key. When considered against the cost of a monthly ad-words campaign, the return on investment of a successful SEO campaign is far superior.

Keep an eye out for our next article on considerations when selecting SEO training.

Looking For the Best SEO Services? Things You Must Do

Search engine optimization is very beneficial to any brand with a need to make its online presence felt. When your brand is search engine friendly, you can be sure to enjoy greater and more beneficial traffic. It can really be a waste to have an online business or website that is not easy for anyone to find; hence optimization might be all you need. At times it is not always easy for you to handle all online brand issues to ensure you remain at the top, SEO professionals can help you out a great deal in achieving everything you wish to achieve with the online brand.

Today, there are so many SEO service providers and selecting the best for you is what matters. The services you settle for will determine your end results and you therefore want to make the right decision. To enjoy the best services, there are things you simply cannot forget to do.

1. Understand your brand and its needs. The only way you will have search engines working to your advantage is when you deeply understand your business and what it needs. This way, you will manage to come up with SEO strategies that are bound to bring in good results to the business.

2. Understand the latest market trends. The fact is your brand is not the only brand offering the services or products that it does. You therefore will find it very important to understand your target market and what is most appealing to it. It will all help in choosing the right online content and SEO approaches that will attract and retain your target audience.

3. Evaluate SEO services. A good SEO company will of course have a list of services it can offer you. When looking for the best, make sure it has all services you feel are important to the business. Link building and use of keywords are some of the services companies offer, but you can enjoy so much more depending on the service provider you choose. Look at the available services and how beneficial they are going to be to your brand and then make your final decision. Some providers can offer content writing and other unique services to bring out the best from your online brand.

4. Consider your financial status. It can determine what services are most affordable and valuable to you. SEO services are offered on different terms and you should choose an SEO company that offers you terms suitable enough for your needs. The secret is to make sure that you don’t go over the limit you can comfortably afford even when going for newer and better SEO strategies that might make all the difference for your brand. You are safer within your financial limits.

5. Stand out from the rest. What makes you unique can be what makes SEO services work for you. Being creative with your content can be what boosts your ranking on search engines. Try and come up with creative ideas that add value to the approaches you take with the services.

The Unique Way to Market With SEO

SEO which stands for “SEARCH ENGINE OPTIMIZATION” is method to increase your website or a page raking in Google, Bing, YouTube, Facebook any other social media platform for personal or business purpose. It’s working is simple I.e it helps you to increase the visibility of your website, web-page, product, services thought organic search results also called as earned results. It may target different kinds of search, including image search, video search, academic search, news search and industry-specific vertical search engines. The browser and the language in which a web-page or website is generated plays a vital role as the more the web-page, website is readable the easier or better chance is of that page or site is to get a top rank in search results.

SEO service is one of the technology through which a single or a team of people can make a product or a service visible to users in today’s world. It is a new and optimal way to market or promote a products, services, a cause, a article, new tech, a campaign and many other things. It is the new and growing way to make people aware of the things or objects the world is offering today. It is kind of a service that is use by a single man to optimize its page to small business to rank its business to multi-national companies to generate more business and gain more potential clients, but to that you should have a proper knowledge of SEO.

Many people don’t understand of SEO as they don’t have the proper skills or knowledge they try it but there product or page don’t get properly ranked as it requires skills, time it is too technical, getting the traffic but not getting any business or less business from expected perception and many other factors, but through proper skills, time and resources you to can get the benefits of SEO.

In today’s era on the firms that operate online or have a major online business knows that it is vital part of there business as without it they won’t be able to list there product or services in the up-growing market and humongous completion that is why they use SEO as a resource to target audience to get the things done.

A person with the correct skills can present it’s brand or services in its market or international market without spending a whole lot of money on marketing and any other resources.

So to get a better chance of success in this market you should consider SEO as a tool that when used properly can get the things done easily without any hassle. With it you also require other tools as well. So you can’t get professional help from different service provider or experts who can help you achieve your target.

All SEO Things You Need to Know

A lot has changed in the search engine optimization world and yet, some of the fundamentals remain the same. Well, in order to design an internet marketing strategy, it is important that you have a strong foundation to build upon.

For example, historically, keywords were targeted with the sole purpose of organic rankings. Today, that is not the case. However, keywords are the most essential part of any search engine optimization plan. Looking beyond the SEO juice they bring, keyword analysis tells us a lot about users and the why they search.

Here are a few evergreen techniques that must be a part of your internet marketing strategies:

Remove anything that slows down your site

A slow loading site has a negative impact on the overall ranking of the site. This is because user experience is completely lost. Users rarely wait for more than 3 seconds for a website to fully load. A sluggish website can be detrimental for both users and for rankings. Well, remove anything on your site such as heavy graphics or videos that slow down the loading times.

Links to relevant content only

Linking out to relevant pages is good for your site. Make sure that these pages have a higher authority level that will positively impact your rankings. Well, linking out will not take people off your page. Select your links carefully.

Write for humans first

Content is powerful – for both SEO purposes and for attracting visitors to your website. Make sure that you do not write solely with search engine optimization in mind. The content loses it’s charm and readers cannot relate to what you wish to say. Make sure that you write for your readers first.

Trustworthy sites to link to you

Build a link profile of trustworthy sites over the internet linking to your website. This helps build the authority of your website too and ensures that your rankings go higher.

Have web analytics in place

Without having a means to measure your success, any marketing strategy will fail. Hence make sure that you have web analytics in place before you begin with your search engine optimization efforts.

Meta data is important too

A well-crafted meta description can help your website because people who search get a gist of what’s on your site even before they open the link from the meta description. So create unique meta descriptions for each of the links on your web page.

Readable and meaningful URLS only

URLs that are short and completely describe the purpose of the page are easy to understand and provide enough information to search engines when they crawl your website too.

Build momentum with social sites

With search engine optimization, you cannot ignore the potential of social media. Always include a social media strategy within your SEO strategy.

Above all, ensure that your website has unique content, clear images and the right keywords included – this will definitely aid all your SEO efforts.

How to Find an Internet Marketing Company Offering the Best SEO Services

If you’re running a business in today’s competitive marketplace, it will be no secret to you that the internet plays a vital role in the success of your brand. But while most entrepreneurs and business managers know the theory behind online marketing, many of them don’t have the time or technical know-how to put it into action.

If you’re looking to build or improve your brand’s online reputation, the best place is to start is by outsourcing an internet marketing agency who can use their knowledge of SEO, internet branding and social media management to help drive more traffic to your website and encourage browsers to convert to customers.

If you’re not familiar with the terminology – don’t worry, an internet marketing specialist will be able to help recommend the best solution for your business. But, in layperson’s terms, SEO stands for search engine optimisation: a term that describes the process of getting your webpage to the top of unpaid search engine results.

There are a number of ways of achieving this, including keyword research and analysis, landing page optimisation, SEO content writing, link building and social networking, to name a few. A professional SEO service aims to improve the overall user experience of your website, as well as bringing targeted traffic to your website.

An internet marketing company can do all of this for you, helping to build your Google page ranks and create back links to your page from other relevant web pages or influential blogs. But in terms of hiring the right company for the job, how do you know what to look for?

The best place to find an SEO service is online, using your Google search engine. The results will present you with a list of companies in your area, and those that operate globally. Look for those with high rankings, but spend some time considering your options – you don’t have to hire the first agency you land on.

Thanks to the nature of the internet, you won’t need to find a company that is local to your area in order to get help with your online marketing, as most consultants work remotely. This means they have a global reach of customers, so will likely work with businesses both big and small from all over the world.

Some agencies will display a portfolio or list of their clients online, however it is quite unusual for them to divulge all of this information, so don’t be concerned if you can’t see a list of existing clients displayed on their website. It probably means that those companies wish to remain private.

One thing you can check out online, however, is their reviews and testimonials, as well as a list of any awards or accreditations they might have received. This will give you an idea of their reputation and what they have achieved for previous or existing clients before you hire them to help improve your business.

Look for a company offering a turnkey approach, as this means you will be able to pick and choose the services best suited to your business requirements and budget. This way, whether you’re looking for a whole new website design, or a simple social media strategy, you will get an entirely tailored approach that meets your unique business needs.

Lastly, make sure you find an agency that offers a free quote, as some will charge you for this. Some websites will have a simple form for you to fill out that will automatically generate a quote for you using just a few simple details. You will probably have to input your website details, as well as your monthly budget and which services you require.

Tips To Improve Your Website’s SEO Ranking

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content to attract higher rankings from search engines. In this age of digital media, SEO rankings play an important role in driving business for a brand.

With the rise of digital media, consumers have become more aware of the market. Almost every purchase cycle starts with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer’s attention. Studies have said that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to improve their SEO ranking so that they can appear among the first 5 links. For example, if a person is thinking to buy a microwave. The home appliance brands which appear among the top search results, the consumer is more likely to buy the microwave from one of these top brands.

Majority of business organizations are hiring a search engine optimization company in India to avail the full benefits of higher SEO rankings. Some of the helpful tips to increase a website’s SEO rankings are:

Produce relevant content

The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate is an important SEO factor. To be ranked higher, a website must always create fresh, unique and relevant content. When the target audience finds a website content useful for their purpose, they are more likely to visit the site regularly. This can help to increase website traffic and build brand authority. By posting relevant content, websites can also make sure that readers spend more amount of time browsing through their content. By engaging the audience for a longer duration, the website’s dwell time will increase and bounce rate will go down. These factors help to improve the SEO ranking.

Page loading speed

If your website has a slow loading speed, it can affect your SEO rank in two ways:

1. Popular search engines like Google and Bing take note of a site’s page loading speed. If the loading speed is too slow, search engines will give your website a lower ranking.

2. Studies have stated that if a site takes more than 5 seconds to load, 40% of visitors will abandon the page. This will increase your website’s bounce rate, which will have a negative impact on the SEO.

Therefore, brands should ensure that their website pages load smoothly and quickly. High loading speed will fetch you a higher SEO rank.

Mobile optimization

The growing popularity of mobile phones means that an increasing number of internet searches are being carried out by mobile users. Thanks to smartphone and high-speed internet, consumers are free to access the search engine anytime they want. Recognizing this, search engines have started ranking websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking can be bumped down. To achieve higher SEO, brands should optimize their websites for mobile use.

Additionally, there are many other steps that can improve SEO rankings. This includes optimizing images, using outbound links, to use more than text, and much more. By simply following these basic steps, brands can find it easy to improve their SEO rank.

Visit our Website: http://www.ursdigitally.com/SEO-services

Or http://www.ursdigitally.com/digital-marketing

Which Is More Important For Website Promotion – SEO Or SMO?

SEO and SMO are faces of same coin i.e. website promotion. Both are equally important to rank your website in well-known search engines because now the trends are changing.

What Is SEO And How It Works?

SEO stands for search engine optimization. It has many aspects of creating meta tags, backlinks, page speed, site structure, error pages, domain name, structured data, image optimization and URL structure. One of the most important parts of the SEO is creating unique content with proper keywords. Content is the blood of SEO. So, nowadays persons are focussing more on quality contents to promote their business. Google changes its content quality parameters very fast. So, you need to be updated with latest changes. Also, the content of your website should be updated regularly.

How SEO Helps In Making Your Page Land On The First Page Of The Search Engines?

Content of any website have keywords that are related to search by the user. So, when people search for anything, the particular page that contained the keywords searched by the user comes on the front page of the search engine.

What Is SMO And How It Works?

SMO stands for social media optimization. Since most of the people are nowadays using social media platforms for their daily interactions. So, promoting your website through the platforms can help you get more searches. SMO is a speedy way to become popular to the masses.

Which Are Most Popular Social Media Platforms?

Top 5 most popular Social Media Platforms are as following:

Facebook
LinkedIn
Twitter
Instagram
Pinterest

Which Is Best To Choose -SEO Or SMO?

SEO has more aspects related to your problem and it also helps you know drawbacks of your website, so, promoting through SEO will not only help you land on first pages of Search Engines like Google, but it also lets you the find the defects on your website that further helps in removing them.

While promoting page through social media is good to come in searches by the people-that improve the search outcomes, but overall it doesn’t let you eliminate the defects of your website.

Nowadays, due to increasing awareness and technological advancements, the parameters of SEO and SMO are continuously changing. So, to improve your site ranking and gain visibility over search engines you need to be updated to the trend. If you still have any question or not sure about your decision, do take professional consultation.

7 SEO Tips for eCommerce Website

Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

Joomla Website SEO Tips and Tricks

Hello,

I’d like to write a SEO tips and tricks article. I’m sure my SEO techniques work well enough but if you can improve on them please let me know. Everyone knows that the real key to good SEO after your site is ‘optimised’ correctly is new content but here are my top tips for Joomla website SEO. I hope you find them useful:

Keyword Research

Use Google to help you find keywords associated with your business. When you type words in the search bar Google suggests other keywords that you could use. Google Keyword Tool is a great resource for researching keywords for your business. It allows you to analyse a word to see how many people search that word on a monthly basis in a regional area.

Personally I thinks it’s better to optimise for keyword phrases rather than individual words, as people are more likely to specify their searches to ‘web designer Melbourne’ rather than just ‘web designers’.

Google prefers to show its customers more localised returns by displaying the local search returns in a map in the right hand column. When you scroll down the map actually goes over the paid advertisements.

Google Places

If you haven’t got a Google Account it’s worth creating one to access all of the tools Google has to offer. For your account page you can create a Google Places listing for your business. You can add business hours, payments terms and the categories you want to be found for and it’s free. Everything counts.

Browser page titles

Each web page should have it’s own unique browser page titles and be no more than 70 characters long. Include keywords in your browser page title. In Joomla the browser page title is either controlled by the Menu or the Title of your page/item. If you are creating a menu item to link to a single page you can control the browser page title by clicking Menus.

Select the link to edit

Click ‘Parameters System and enter the keyword rich page title in the Page Title field.

If you are viewing an article which is in a category the browser page title is taken from the title of the page you are viewing.

Tags

Ensure each page has H1, H2 and p tags. Remember to include keywords in your page titles. When I’m setting up a Joomla site, I prefer to use K2 for creating my pages/items and write my page titles on the page using the H1 tag. There should be only one instance of a H1 tag on the page otherwise it looks like spamming.

Images

Every image should have an ‘alt’ and ‘title’ description so that the search engines know what it is. Ensure your images are optimised before uploading them to your website to ensure faster loading times.

Interlinking

This is easier to do once you have a few pages on your site. When writing articles link keywords in your text to other relevant pages – a bit like Wikipedia. This makes it much easier for people to get around your website with having to go up to the menu and drill down for info. Internal links also rank as well as some external links to your site.

Backlinks

When looking for backlinks sites you really want PR1 sites. These are Page Rank 1 sites that allow you to write on their blogs or create an account where you can add a backlink. Remember the anchor text is the most important part of the backlink as it should be descriptive and include your keywords. The link would probably work better if linking directly to the page the anchor text refers to.

Example: Web Designers Melbourne

Ideally you want your backlink to be placed on an ‘important’ page on a well ranked site. Don’t use backlink farms. Your website will take a serious nosedive if you do. Create the backlinks slowly over time and be patient.

SEO Friendly URL’s in Joomla

When creating your Joomla site it’s best to use the Search Engine Friendly URLS. If you’re server is Apache you will need to change a file name on your server. In the root folder locate htaccess.txt and change it to.htaccess

If a.htaccess already exists I usually delete it and rename the htaccess.txt and use that.

When you have done that login into your Joomla website and go to:

Site / Global Configuration

Ensure the ‘Site’ tab is selected and you will see the SEO settings on the right.

Search Engine Friendly URLs – Yes

Use Apache mod_rewrite – Yes

Add suffix to URLs – No

Press Save.

Now all of your URLs will have easy to read URLs.

Articles / Items

When writing an article (or Item in K2) you need to fill out the ‘Metadata Information’. The description box is the short description people see when searching pages in Google so write it well and concise. The ‘Keywords’ field is self explanatory. Add keywords and phrases separated by commas.

In the Robots field enter: ‘index, follow’

In the Author Field enter: Your name and keyword. It can’t hurt.

Don’t forget the H1, H2 and alt tags when writing your article.

Sitemap

When your site is ready you should create a sitemap.xml file. Google search xml sitemap creator and you’ll find a site to help you create one of these. When it’s complete download the sitemap.xml file to your computer and upload it to your server. Now login to your Google Account and click Webmaster Tools. Add your site to your Webmaster Tools

Submit your sitemap to Google

The best way to submit your site to Google is not through a Submit URL but through your webmaster tools. Click ‘Diagnostics’ in the left column. Then click ‘Fetch as Googlebot’. Here you can add the main him page and any other key pages on your site. Google will find your other pages but it’s good to let them know about your key pages.

Robots

Your site should have a robots.txt file that tells visiting search engine robots which pages they should look at.

This is mine as an example:

User-agent: *

Allow: /sitemap.xml

Allow: /index.php

Allow: /index.html

Allow: /index.htm

User-agent: *

Disallow: /akeeba-backups

Disallow: /cgi-bin

Disallow: /logs

Disallow: /plugins

Disallow: /tmp

Disallow: /xmlrcpc

Disallow: /administrator

Disallow: /cache

Disallow: /editor

Disallow: /help

Disallow: /includes

Disallow: /language

Disallow: /media

Disallow: /modules

Disallow: /templates

Disallow: /installation

Google Analytics Code

Log into your Google Account and go to Google Analytics. Create the right analytical code and put this code in your index.php file just before the tag. This way you can track the search terms people are using when arriving at your site along with lots of other information.

Submission to lots of Search Engines

If you want to submit to lots of search engines a good site to do this is http://www.addme.com. Simply fill out the details and away you go. Some submissions need to be confirmed.

Business Directories

Directories can help with backlinks to your site as well as pushing people to your site from those directories. Do a quick search for local business directories and submit to them today.

Keyword Density

The Addme website also has a great ‘Keyword Density’ checker. Here you can analyse your sites keyword density and adjust your article writing accordingly to what you want to optimise for. Your keywords need to feature for 10% of the length of your article. Ie 10 instances for every 100 words. You just have to be clever in the way you write so it doesn’t sound contrived.

I think that is it. If you have any other top SEO tips please let me know.

Cheers,

Neil.