Tag: Ideas

Ideas and Information to Boost Public Relation Career

The continuous existence and growth of any concern depends on the skills of its PR department. Public Relation is an art which is vital for the survival of any profit making business be it an individual or an organization, and it is for this reason a good PR person is so much sought after and so much in demand. The job of the PR department is to let everybody who matters for the growth and prosperity of the organization know about the available products and services in the best possible manner and to provide the maximum exposure to increase the clientele and as a result the profitability.

Public Relation is an acquired rather than an inborn skill. A good PR person is one who has learnt it all the hard way through proper training and plenty of in service experience. It is for this reason, students who want to make their living in the Public Relation sector and experienced professionals who want to hone their skills undergo various Advertising and Public Relation Courses so that they can give a better performance in the long run. Good PR is important because it

· Emphatically announce the presence of specific products and services.

· Gives the maximum possible exposure and helps in the establishment of brand names.

· It cuts out the burgeoning competition and boost business revenue.

· Increases the credibility of the business house and establish customer loyalties.

The main function of the PR person is to create an interest among the target populace regarding the existence of a particular name. This can be done through various events or campaigns which are both fun and informational. The idea is to create a buzzword without being too obvious about the marketing part of the business which may otherwise make the customers cry off and shun the campaigns as nothing but just another publicity gimmick for getting the products sold. Advertising and Public Relation Courses make an individual a master in this extremely important marketing art, they learn the subtle methodologies and techniques that comprise a good Public Relation management. A professionally qualified and rightly trained PR personnel is a great asset for any business house, they can contribute greatly not only to the progress and growth prospect of their respective organizations but also take themselves to the next level on the road to individual success. The Advertising and Public Relation Courses greatly help in that arena.

Many famous and lesser known institutes offer a variety of PR Courses in India, some of the most famous and established names in Public Relation training are SIMC or the Symbiosis Institute of Mass Communication located at Pune, Makhanlal Chaturvedi National University of Journalism situated at Bhopal, IIMC or the Indian Institute of Mass Communication located in New Delhi,The Delhi School of Communication (DSC) in New Delhi, School of Broadcasting and Communication present at Mumbai and finally the Xavier Institute of Communication or the XIC also in Mumbai. The PR Courses in India are at par with the best in the world and utilize the latest theories and most effective techniques that prepare the students for the global market.

Small Home Biz – Top 10 Home Based Business Ideas and Opportunities For a Beginner

Kudos to the small home biz segment that brings into a significant number of the educated, senior and entrepreneur work force from the masses. This section comprises of the people who cannot resist the temptation of working in niche areas and utilizing their creative skills without the corporate intervention and hypes. The small home business sector provides them the essential opportunity they are searching for. No fancy skills like web designing, computer programming and scripting are required for these top 10 home based businesses. It is a small leap from a full-time office job to a full-time “working from home” which eventually gives way to flexible hours when there is a steady source of income.

My choice of “Top 10 home based businesses” that will give you an edge and expedite earnings to break even quickly with your investments are the ones that produce results and have ways to measure your incremental success in steps, however small. A birds eye view of the systems that will make you a self employed home biz owner –

  • Plug-In Profit Site (PIPS)
  • Niche Profit Classroom (NPC)
  • Ewen Chia’s Super Affiliate Inner Circle Club
  • Internet Marketing Centre (IMC)
  • Strong Future International (SFI)
  • Empowerism
  • Global Domain International (GDI)
  • The International Association of Home Business Entrepreneurs (IAHBE)
  • Warrior Pro
  • The Reverse Funnel System

    • Plug-In Profit Site commonly known as the PIPS program comes with a complete money making system that runs on auto-pilot. The package has everything – a professional website, reputed 5 affiliate programs, pre-written sales letter and automated emails by an autoresponder. It is all about earning a residual income from the internet. The advantage of the program is that it gives a kick-start to a newbie who is readily equipped with a useful internet product. A small disadvantage of the system is the initial cost of the membership programs and a 30 days training series that may end up in a total spending spree for an inexperienced marketer.

    Niche Profit Classroom is a membership program that I have found very helpful from my personal experience. NPC provides one-to-one support, premier web hosting for 15 domains and ready made high quality niche websites that are very easy to customize and deploy. The video tutorials are very educational and are made keeping the view of a novice who is new to the internet with no expertise in computer skills. Every month, you get instant access to two ready made businesses and a step by step approach to implement the blueprint. The membership fee is slightly on the higher side for newbies who have just come in but worth investing.

    Ewen Chia’s Super Affiliates Inner Circle Club is a monthly membership program in which the super affiliate shares the secrets, strategies and resources on how to make a fortune from affiliate marketing and various other online techniques. The membership provides 5 modules out of which three of them provide new content every month. One of the modules contains products that you have PLR (Private Label and Resale Rights) that alone is worth your investment in the program.

    Internet Marketing Centre has 12 modules and each module contains a number of lessons, resources along with bonus materials that are broken down into small steps so that you can follow the time-tested, proven business building techniques in order to make profits. There is an action plan for you to follow once you read the lesson. You should join only if you are serious and ready for investing a significant amount of the one time yearly fee. With the latest upgrade, it comes in different options of quarterly payment as well.

    SFI for more than ten years is successfully showing masses how to build a highly profitable internet business from the comfort of the homes. By promoting TripleClicks, an online store, the affiliates can earn commissions by simply referring the people to store. To grow in SFI, you need strong referral and sponsoring skills that can be easily built up with the online SFI training.

    Empowerism is a great web based home business that provides state-of the art website, powerful SEO tools to help drive free traffic to your site, comprehensive training with full access to resources and free “Excellence” magazine that is filled with latest online success tips and strategies. The only thing which may deter one’s online business is that one needs to be good in referring and building network.

    IAHBE is an organization that champions the home-business opportunities and provides access to an unparalleled, one-of-a-kind business building arsenal of your own. You will have at your disposal, dozens of exclusive reports, interviews with the internet’s most successful entrepreneurs, and much more!

    GDI Fight the recession with the most powerful home business, an easy program to build an income from home. GDI offers a great product – domain, web hosting and it is 100% free to sign up for. This eliminates a lot of objections that prospects have when they are looking at online business opportunities. There is absolutely no risk involved.

    WarriorPro comes with a subscription to Host4profit, membership to the world famous Warrior Forum and a complete Ad tracking system. It pays you for each person that signs up for a Host4Profit hosting account either through your PIPS site or individually and is a great way of earning residual income.

    The Reverse Funnel System is an extremely profitable business built in the PIPS website where you get 100% commissions. It is not a scam but requires a significant money amounting to $2K to $5K for the membership schemes that are quite expensive. Hence it isn’t for all and does not provide a launching pad for people who are not prepared to invest.

    Today there are thousands making it big with their home based business. Success is certain for tenacious people who are there for the long haul. Just take up some or all of the above and give your best shot.

    Small Business Ideas With Low Investment

    1. Mobile Shop Business- Mobile Shop: Nowadays everybody is using Mobile Phones, and there are more opportunities to grow in the future. The way Mobile Market is growing, according to the price of opening a mobile Shop, it will be a very profitable business. You will not need too much capital for this. Start with a small shop and increase the shop as soon as income increases.

    2. Grocery Shop Business- Grocery Store: Grocery Shop has always been counted as a good business idea. The biggest thing is that you do not have to have any special talent for it. In areas where the Grocery Shops are low, you can easily open Profit. If you also add the convenience of Home Delivery in this shop, it will grow faster.

    3.Blogging Business – Blogging: Blogging is also a low investment business. If you write well and you have knowledge of computer and internet then this field also has immense potential for you. There are limitless possibilities for Future in this business. The beginning will be slow, which is in every business, but in a few days it can earn millions of rupees. Its best thing is that students and Part-Timers can also do this business.

    4. Event Management Business – Event Manager: Event Managing is also the highest business at present. India is a country of festivals and festivals and people here organise events on weddings, birthdays and other small occasions. Most people are not able to do all the work of the event due to the busyness, so they need an Event Manager like you who can manage all the tasks and work from other workers. This is one of the Fastest Growing Businesses.

    5. Beauty Parlour Business – Beauty Parlour: This business is the best and easy business for women. You can open a nice Beauty Parlour by doing 2 or 3 months Beautician Course. According to the way the use of Makeup is increasing nowadays, the future of this business is golden.

    6. General Store Business – General Store: Opening a general store of everyday items in use can also be a great and profitable business. In it you can place Soaps and Shampoos, Beauty Products, Stationary and more. Women can also do this business with men. There is also great potential for Future.

    7. Real Estate Business – Real Estate Agent: Nowadays everybody wants to buy their own house or take a plot and want to build their house on it. You can help him by opening Real Estate Agency. I know a lot of Real Estate Agents who help people choose home or land according to their liking, and in return receive commission of 1-2% of the cost of property. This is one of the most profitable businesses in Future Prospects.

    8. Health Club / Gym Business – Health Club / Gym: At present every person, whether old or young, Ladies or Gents, all want their health to be good. For which they go to Health Clubs or Gyms and work out there. You can also earn good by opening a health club or gym in a good area. In Future, when your Health Club starts receiving good income, you can open its second branch in another area.

    9. Computer / Laptop Repairing Business – Computer / Laptop Repairing: If you come to repair computer then it can prove to be a Best Business for you. But even if it does not come, nowadays many government and private institutions and Laptop Repair courses run. This course is usually three months old. You can easily open a Computer Repairing Shop by doing this course. Given the increasing use of computers, this business can be considered as beneficial for Future.

    10. Trainer / Tutor – Trainer / Tutor: You can also earn good money by becoming a Trainer or Tutor. It requires a lot of money for this. If you are good in the field or in which case your guts are strong, then start teaching them to other students or people. If the number of learners increases after a while, then you can add some more Tutors or Trainers. In this way you can take this business to a very high level.

    11. Professional Freelancer – Professional Freelancer: Maybe you do not consider Freelancing a business, but do you know that many people are earning a lot of money by opening Freelancing Agencies and as freelancers. If you have Web Designing, Software Development, Writing, Photo Editing, Writing, Translation etc. or any other talent you can easily earn money by becoming a Professional Freelancer. Nowadays there are many freelancing platforms that provide work to freelancers. The biggest advantage of freelancing is that you determine the time and cost of your work. There is considerable potential for this business to grow in the growing online world.

    12. Interior Decorator – Interior Decorator: Everyone wants his house to look beautiful, because of his good impression on the people coming. People often hire the interior decorators for this. You can also help those people by starting the Business of Interior Designing. In return, you get good money too. There are also unlimited possibilities for Future. Apart from home you can decorate the interiors of Office and Shops too.

    13. Bakery Business – Bakery: Bakery is also a very good and long-term business. It does not require much investment in starting. You can easily start it and make Bread, Toasts, Biscuits etc. and deliver it to nearby market. You can also do Home Delivery of your products. More information on bakery business and project reports can be found on this link – How to Start Bakery Business – Project Report

    14. Home Canteen – Home Canteen: As the population continues to increase, work is also increasing and in the same proportion, Offices are also increasing. Office staff can not find the time to take lunch to their home or hotel. You can open a Home Canteen and bring food to their office for them. You can do this work only from your home and the income is also very high.

    15. Electronic Store – Electronic Store: You can also open an electronic store by investing a little more investment. Nowadays demand for TVs, Fridges, Kitchen Appliances has increased so much and anyone can earn good earnings easily by opening an Electronic Store.

    Top 10 Manufacturing Business Ideas in 2019

    The Manufacturing Industry in India accounts for about 18% of total GDP employing 12% of India’s population directly. Among the humongous manufacturing sector, SME and MSME accounts to 90% of the totally industry activity and with new policies like The National Manufacturing Policy, the industry is looking to contribute more than 25% to GDP and employing over a 100 million workers. Some of the most profitable sectors among them are:

    Agrochemicals – India is ranked as the fourth highest producer of Agrochemicals in the world. Agriculture being the largest employer and known as the primary sector of the economy of India,it has created an operational sector of never-ending need of agrochemicals making it one of the high profitable manufacturing industries. The firms vary from large scale to small scale manufacturing firms that can be and are set up in villages. It is projected to reach a market of US 269.7 billion by the year 2022.

    Automobile/Auto Components – India is predicted to be the third largest manufacturer of automobile in the world by 2025. In a survey in April 2018, just in one metropolitan city of the lot in India; Bangalore showed the results of 4,000 new registered vehicles added to road every single day. This obviously boosts the Auto Component industry which vary from large scale to small scale manufacturing, the exports of components in India stood at INR10.90 billion in 2016-2017. In the Indian export industry, Automobile ranks third with the valuation on US $14.5billion.

    Pharmaceutical Industry – India is the largest provider of generic drugs globally. The domestic pharmaceutical sector accounts for 3.1-3.6 % of the global pharmaceutical industry in value terms and 10 per cent in volume terms. In a 2017 report, there were 10,563 pharmaceutical manufacturing firms (inclusive of large- and small-scale pharmaceuticals) under the ‘Directory of Pharmaceuticals Manufacturing Units in India’.

    Textile Industry-Starting from the colonization till date India is known for its cotton and use of cotton in textile. As per the Ministry of Textiles, the Indian textile industry contributed about 14% to industrial production, 4% to the country’s GDP and 13% to the country’s export earnings in 2017. India is appeared to be the largest producer of cotton and second largest exporter after China. The industry employs about 40 million workers directly and 60 million indirectly.

    Food and Beverage – The F&B industry stands fifth largest in manufacturing sectors. It was ranked 13th largest receiver of Foreign Direct Investment in 2017. By market size India stands fourth in the world for the overall F&B industry making a revenue of $200 billion. India is largest producer of pulses, milk and second biggest of rice, wheat, fruits and vegetables. The category constitutes about 40% of its Consumer Package Goods.

    Gems and Jewellery – The Gems and Jewellery sector play a noteworthy role in the Indian economy as it contributes to about 7% of the country’s GDP and ranks as India’s major exporter constitution 15% of total exports resulting in $42.6 billion.

    Packaging Industry– Ranked as the fifth largest sector of India’s economy with $32 million in 2015, it stands as a salient sector for most of the other segments of the industry. By the increased standard of living the stigma of packed good to have higher value is ingrained in the minds of the consumer and this has resulted in the growth of the packaging industry. This industry is backed by various other industries without relying on just one sector and so will forever bloom even with the changes from plastic to paper and cloth.

    Glass Manufacturing – The per capita consumption of glass in India is 1.8Kg. With applications in large no of areas such as architecture and construction, most of the buildings from malls to office buildings and apartments use glass as well as fiber glass as walls and doors as decor. India’s glass export stood at $639 million which has shown an immense growth from $225 million in 2012.

    Rubber and Rubber Products– India is the World’s largest producer and third largest consumer of natural rubber which produces more than 35000 kinds of rubber products. It is used for domestic as well as for international trade whose export was recorded as $5 Billion per annum.

    Metal Sector – Raising its demand in automobile, capital goods and infrastructure, Indian metal players remain profitable in their sector. India is ranked as the third largest steel producer with production of 101.4 million tonnes of crude steel. GOI has allowed 100% investment in the sector along with exploration in the metal and mining sector which would boost the sector.

    13 Winning Facebook Business Page Marketing Ideas to Grow Your Fan-Base!

    OK, keep reading because we’ll share 13 simple strategies that

    should be the first step you take after setting up your business page!

    1. Videos are King. Post a video: This is the era of ed-u-tain-ment; your audience prefers to be ed-u-tained versus educated. Facebook users watch 1.8 billion videos per day, you may as well be one of them!

    2. Contact with your Fans. Find out their likes and dislikes, what will fly and what’s a flop. Staying connected to your target audience. Staying plugged-in is another FREE way to perform market research. Research and polling are Great ways to ascertain exactly your visitor’s desires.

    3. Add an effective CTA: (call-to-Action button) If your CTA is to book an appointment then you’ll want to write a post encouraging your target market to book their appointment now. Another advantage of correctly optimizing your CTA in this example, your clients can book their appointment by clicking your CTA. By clicking on the book now button this takes them directly to the Facebook Editorial calendar. This is a tremendous opportunity that saves massive time and increases conversion rates.

    4. We love stores so include them on your page. Page Stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business. Talk about your new Story in your post.

    5. Let your visitors know what others think of you. Post testimonials and reviews: According to recent research consumers trust reviews just as much as personal recommendations. Ask Amazon!

    6. News sells. Announce news: You can post business announcements via Facebook Messenger. You can post events, sales, or community affairs on your Page to reach your customers at scale for FREE!

    7. Questions are the answer. One easy way to keep your visitors engaged is by asking questions. People don’t care about how much you know; they care about how much you know about them.

    8. Inspiration is always a healthy choice. Post inspirational and motivational quotes. If they are unique and highly engaging, they will be shared throughout other social media platforms.

    9. Share related news: When you share the news that is relatable and of interest to your target market, it gives them a warm and cozy feeling. They feel that you don’t just care about promoting your products or services BUT YOU HAVE A GENUINE INTEREST IN THEM.

    10. Crowd-source feedback: Ask your page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.

    11. Share Holiday Greetings. Especially share those unfamiliar holidays, this gives it a fun-fact. And it induces engagement.

    12.Create an Event: An event can be anything you make it. Create a stir and promote it.

    13. If you post a piece of content that gets plenty of comments and shares; you should consider boosting that post! You never know when you may hit the nail squarely on the head or upload that perfect video that gets many shares; your visitors will let you know.

    Keeping in mind recent research found that 78% of American consumers say they discover products on Facebook. Facebook is considered one of the top advertising channels online. 51% of the total US advertising dollars are spent on digital ads.

    Another note, Facebook has over 2 million-month users, 65 million small business pages and 4 million advertisers on its platform. This makes it’s the biggest social media network in the world.

    Lastly, Facebook is ever-changing. It’s a good idea to keep up-to-date and current with their rules, algorithm changes and marketing tactics.

    Check out PYTalkBiz.com for more Facebook marketing tips and tactics. We stay current because we practice what we teach.

    Understanding Business Development Ideas For Event Management Industry

    What is Event Management?

    Event management refers to methods of outsourcing business occasions, social occasions, or a combination of both. There is no limit to the business development ideas for an event management business. It is possible to organize every kind of event ranging from wedding to a political rally. An event management team can be retained for any type of business meeting.

    500 Billion Dollar Industry:

    Last 15 years have witnessed a tremendous growth in the field of event management. If we add the amount of money spent on event management all over the world in one year it comes to a whopping 500 billion dollars. Gone are the days when we could do with hiring only a small catering team that supplies the food for a business event. If you wish to make an impression on your potential clients today, hiring a meeting management company is a necessity.

    Events of Any Range Can Be Managed:

    If you wish to start an event management business and you are looking for business development ideas for it then you will be happy to know that you can start this business for any range. It is possible to manage an event for only a small group of people. On the other hand, you can manage mega events for five thousand people and more.

    People prefer to choose an event management team that is known for its expertise in this field. When you plan an event, it not only consumes your valuable time but also produces much stress. Event management business owners have contacts in this field and they can offer you the best possible services at the most competitive prices.

    Manage Accommodation and Entertainment:

    As an event management business, when you organize an event involving five thousand people for a whole day, you should not assume that catering is the most difficult thing to manage. Accommodation and entertainment are also very important for managing such large events. You also require sufficient and efficient staff for the event. Moreover, you also have to plan about the size of the room, seating arrangements, and the total budget of the event. If you do not have enough expertise to deal with all of these factors, you may face difficulties in running event management business successfully.

    External Factors Affecting Event Management Business:

    Several external factors also affect the growth of the event management industry. Some of these factors are the rate of the growth of economy, lifestyle, and changing characteristics of the people living in the area. Tourism and branding activities like festivals and corporate activities such as conferences, product launches, award ceremonies, and gala dinners are under the scope of event management business. Key factors for the success of an event management business are reputation, network, service promotion, links with the suppliers, and high quality managerial skills.

    4 Delightful Garden Design Ideas for Your Hospitality Business

    How to design a garden setting? If it’s been a while you’re in the hospitality industry, then it’s probably not the first time you ask this question. Actually, every single time a change needs to be done to the outdoors, this question pops in first. Although there’s no One Way of creating an outdoor living, you can follow some garden design ideas to have an attractive setting.

    As a hospitality furniture company, we find it our duty to share with you and our clients, some garden design ideas to greet guests in a welcoming way. So take notes, and consider using these 4 trends:

    Adopting vertical gardening

    When designing the outdoors, restaurants, hotels and resorts mostly focus on the horizontal space by carefully choosing the garden furniture and coming up with a plan for the setup. However, what is usually forgotten is the decoration of the garden or patio’s vertical space. Most gardens contain plants, flowers, and statues, but forget to add a special vertical touch. A good addition would be the Greens collection from the outdoor furniture brand Maiori. Greens are planters with a simple drip watering system allowing water to flow from top to bottom, eliminating water paddles and overwatering.

    Creating a semi enclosed outdoor living room

    What’s the use of taking care of your garden and designing your patio if you won’t welcome guests in the open air? One trend to follow is by creating a semi enclosed outdoor room with 3 walls and a ceiling. This area will include restaurants tables and chairs, or hotel outdoor furniture to create a unique experience. The secret recipe to building a cozy space is by keeping the feeling of an outdoor area so guests enjoy the beautiful weather.

    Placing a garden pergola

    Another trend to receive guests in the outdoors is to install a pergola in the middle of the garden. This feature allows visitors to sit, eat, or relax on outdoor furniture, and at the same time to stay protected from direct sunlight. The pergola can either be made from wood or, for a more luxurious style, from aluminum. For example, Jardinico introduces Attitude, an outdoor umbrella that is used as gazebo.

    Mixing new and old in the garden

    Unless the theme of your business is to give a classical style by using old-looking furniture, it is time to start combining different approaches. After talking, in a previous article, about mixing and matching different materials and styles, now is the time to blend old and new outdoor furniture together. The only rule here is to smoothly pair the two styles as some elements might not go well together.

    In order to bring these garden design ideas to life, it would be wise to get the help of a hospitality furniture company that can assist you with the proper planning. A lot of details can be overlooked by businesses, while remaining an important aspect for any outdoor furniture supplier.

    Marketing Ideas For Vitamins And Supplements Business

    With people becoming more health-conscious, the market for vitamins and dietary supplements has increased significantly. Customers are given an exciting array of choices, with many different brands competing with each other and offering better products at fairer rates.

    People use vitamins and supplements to lead healthy lives, with greater energy and vitality, improved memory and strength, and improved nutritional quality. Nearly everyone makes use of vitamins and supplements these days.

    Manufacturers of vitamins and supplements face stiff competition because there are so many firms offering various combinations of products for the target customers. It is imperative that your advertisements be unique and informative, inducing customers to buy and use your vitamins and supplements. The advertisements have to be consistent and convey the message intended to the customers to choose your brand over others. You can do this by listing the benefits of using your brand and may attract customers by offering freebies that are useful.

    Some Marketing Ideas for Vitamins and Supplements

  • Infomercials on TV, which if implemented correctly, can have a great ROI. It helps people become familiar with your brand and will help them choose your brand the next time they buy vitamin or supplements.

  • Having advertisements appear in health-oriented magazines as well as other magazines. They have to be frequent, as repetition is the essential ingredient to advertising success.

  • You can have brochures of your vitamins and supplements be made available in the local gyms and beauty parlors and spas, clinics, and supermarkets, etc.

  • Forming partnerships with pharmacies is another marketing idea. Having signboards and fliers advertising your products and brand name can influence many customers.

  • Using medical representatives to entice practicing doctors to prescribe your brand of vitamins to patients.

  • Using celebrities to endorse the vitamins and supplements. This has a very high ROI, as many fans will follow through.

  • Organizing health camps and awareness camps and offering the services of doctors for free can be very effective ways of marketing your products.

  • Using trade shows to promote your brand name and products.

  • Giving out educational leaflets in schools and colleges can influence some customers to try your products.

  • Using MLM to sell your products can be successful, too.

  • Develop catch phrases that will stay in the minds of customers and bring uniqueness to your products.

  • Opting to have referral programs with affiliate services. This may be very advantageous. You may have a website to promote your products, too.

    • These are a few marketing ideas for vitamins and supplements. There are firms that offer services as well as products to help run a successful business.

    Painting Business Marketing Tips and Ideas

    Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer.

    In this article we look at how effective painting business marketing strategies can help your company get the painting jobs that you need on a regular basis. We also off ideas and tips on putting such a marketing plan together.

    Branding Strategy

    Right from the start you should set out to develop a brand. Give some thoughts to how you want to shape public perceptions of your business. A great name and logo design can give your brand visual representation but there is much more to it than that. A winning brand strategy is to have the right attitude and to adopt a business philosophy that will ensure that you slowly start to develop a good reputation. Strive to become known as a reliable company that always meets and exceeds customer expectations.

    Painting Niche Markets

    Before you can start to develop a marketing strategy you need to know exactly what painting services you intend on selling. Depending on the size of your local market and the number of competitors you may decide to specialize in one particular area or to be a ‘jack of all trades’.

    The market can basically divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is usually easier to get as people are less likely to do it themselves due to the perceived danger of getting up on ladders. The great thing about outdoor painting work is that customers are usually less demanding then they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to a much greater extent though, particularly for multi story buildings. You don’t even have to limit yourself to house painting as all kinds of buildings need painting from time to time.

    Market Research

    Do some thorough market research and identify all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your service to them in a way that they will respond favorably. Put together some customer profiles and chat to a few typical customers to find out more from their prospective. Get into the customers shoes and try to understand what they are looking for in a painting company.

    Networking Tips

    One great way to pick up some regular jobs is to approach people who you think are in a position to be able to refer customers to you. Try to make relationships with property developers, interior decorators, real estate agents, home staging companies, property management firms and others who are out there in the market. Other networking options include joining a local builders association or the Chamber of Commerce.

    Look for other well established service businesses that have large lists of clients and regular communication with them. You may find cleaning companies or lawn care businesses that will promote your service to their mailing list for a fee.

    It can be great to have relationships with other painting contractors. While they are competitors in some sense of the word, they can also be helpful. If you specialize in different kinds of painting or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you have more work then you can handle. Being able to pass work on to other painters that you know are reliable will be good for your customers and good for them. They may also reciprocate and send work your way.

    One great place to meet people is at home improvement stores. The painting section in Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors there and you may even meet a customer as well.

    Advertising Campaigns

    The obvious way for a new business to get in touch with prospective customers is through advertising. Test a variety of methods that will put you directly in touch with your target market. For more information see our article on Painting Business Advertising.

    Marketing Materials

    It helps if you have some marketing materials to show to prospective customers when you meet them for a consultation. Have some brochures made up or at least take a folder along with you with pictures of some of the jobs that you have completed in the past. Testimonials from previous customers also offer the prospect the kind of reassurance and ‘social proof’ that they want before they sign the dotted line.

    What can you do if you have not completed any paint jobs yet or don’t have any suitable photos? One great tip is to purchase stock photography from an online retailer. Featuring pictures of beautiful paint jobs in your brochure or on your website is not fraudulent if you don’t make false claims about the depicted work being your own.

    Fine Tune your Sales Process

    To be a huge success in the painting business you do have to have someone on your team who is able to go out there and sell your services. There are many different sales strategies and techniques and they all have varying levels of success depending on the sales person and the prospect. Learn about some of the different approaches, test them out and then find out what works for you.

    Don’t be intimidated by the idea that you have to sell. Sometimes if you just be yourself, stay positive and guide the customer through a pleasant conversation about how you can help them, that’s all it takes.

    Try to up-sell customers on additional painting work. Once they have agreed to hire you to paint a certain area you can also start suggesting other areas of their house or property that could do with some paint work.

    Ideas on Customer Service

    In the painting business you have to be a good communicator as well as a good painter. It is necessary to take the time to understand every customers unique requirements. Always give them the best standard of service and make sure that they have open lines of communication with you. This should start right from the moment they get in contact with you to enquire about your services. Try to have someone answering your phone calls in person and if this is not possible then make sure that you return calls as soon as possible.

    Marketing to Existing Customers

    Once you have a customer and have completed some work on their home, that doesn’t have to be the end of your relationship with them. Build up a client list with notes about each property that you have painted. You can then contact them from time to time and offer to do any other painting work that they require.

    There are many great guide books available online that will offer you additional ideas and strategies for your painting business marketing. If you study marketing in general you will find that most concepts relate to the painting industry and can be applied in your business.

    4 Innovative Trade Show Booth Design Ideas

    There are a host of factors that contribute to attracting and converting leads at marketing events. Proper preparation, a sound business plan and well-trained staffers can certainly go a long way to ensuring success, but the small space carved out on the floor for each business always represents the best opportunity to make an impression. Conceptualizing and implementing trade show booth design ideas that will draw attention, retain interest and ultimately convert qualified leads to paying customers is a responsibility that should not be taken lightly. Modern display designs can be customized to fit any need, but it’s up to you and your marketing team to ensure that they’re used to their fullest advantage. Here are just a few options to consider.

    Full Display Branding

    While any reputable designer will have plenty of “standard” shapes and layouts to choose from when considering trade show booth design ideas, there is also the option of a fully customized design. The trade show display itself is a (sometimes literally) huge opportunity to advertise a brand. Rather than square banners, tie the shape of advertisements into a branding strategy to make them stand out by constructing them in a shape that is relevant to your product. Create kiosks and tables that resemble a product or represent a service. Modern construction techniques allow for nearly any shape, enabling the opportunity to construct a large version of a product to serve as the setting for event marketing efforts. What better way for an industrial fastener provider to distinguish themselves on the show floor than by telling attendees to look for them inside the giant bolt.

    Office Space Included

    Despite all the noise and distraction on the show floor, many major business decisions can be made during marketing events. Consider incorporating a more private meeting space as one of your trade show booth design ideas. Create a miniature boardroom, separate from the main selling floor, to retreat to with qualified leads to discuss details of working together. Not only will such a space provide more privacy, but it demonstrates forethought in your commitment to the business at hand.

    Integrated Technology

    Advancements in technology have made their way onto the show floor in the form of screens and displays of every type. While setting up an iPad to display product details or a video is a good place to start, there are countless other options for using modern tech trends to your advantage. Social media integration is one of the easiest and most cost effective ways to increase visibility. You might incorporate screens that display a Twitter or Facebook feed, or track a desired hashtag. The ease of live webcasting means you’ll have the ability to broadcast your event presence and engage even those who can’t attend. When considering trade show booth design ideas, think about how QR codes might be tied into an overall branding strategy to link together all of your marketing materials from literature, to business cards and even the attire, name tags or badges employees wear. There’s truly no end to the possibilities modern social trends play in a successful plan.

    Trade Show Booth Design Ideas That Can Be Changed On The Fly

    Avoiding stagnation is a key to success in any business, and the same applies to advertising materials. While it’s certainly a good idea to update any overall marketing strategy regularly, consider utilizing fixtures that allow you to change the look of a booth even during the show. Manufacturers are constantly updating their product lines to include products that are easier to assemble and simple to change. Retractable bannerstands that can be easily swapped mean that a display might look completely different from one day to the next. Innovative inflatable fixtures allow for entire booths to be rearranged or swapped out with little effort, and at the push of a button. Keeping things fresh will ensure that potential clients aren’t put off by stale designs or out-of-date information.

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