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Web Hosting and Attention-Grabbing Facebook Mobile Marketing

Web Hosting and Attention-Grabbing Facebook Marketing

What works with social media for business owners?

Facebook Mobile for Business

To begin with, the majority of websites and blogs are created using WordPress. So, the security of your Word Press website or blog is crucial.

Two very cool security plug-ins for bloggers who use WordPress are available. Imagine this scenario. One day you wake up and your blog has been hacked and every single article had disappeared. Thank God for backups. It could be absolutely disastrous if someone were able to hack into your WordPress site. SecureWP and WSDSecurity are two plug-ins that can be used collaboratively and they give you increased security for your WordPress blog.

Password generator generates super secure passwords that no one can guess. If you have an administrator that has full access to your account, you need to be sure to generate extremely secure passwords.

A lot of hackers use systems that are smart. They go to a WordPress blog and look at the source code so that they can tell which version of WordPress your blog is running. These plug-ins eliminate the version of WordPress from your source code. Hackers try to exploit challenges of your version of WordPress, so by eliminating the version of WordPress from your code, it is extremely difficult for automated attacks to target your blog.

When you try and login to WordPress with the incorrect password, it generates a response. These automated systems look for those responses in an attempt to hack your blog. These plug-ins remove that response completely. Instead they jingle or blink the login screen so you, as the user, know you have the wrong password, but a machine or a software tool would not know that, therefore, automated hacking attempts are reduced.

Facebook Marketing on a Mobile Platform

Four hundred and eighty-eight million people are using Facebook mobile every month. That is bigger than the entire population of the United States. Additionally, three hundred million pictures are uploaded to Facebook every single day. Close to a billion members take pictures and upload them to Facebook using their smart phone. People have Facebook on their smart phone and check Facebook when they are in a line waiting for a coffee, stuck in traffic, and doing it almost everywhere, this makes mobile users very important to Facebook. Half of the nearly billion Facebook users use Facebook through their mobile device and they are actually twice as active than non-mobile users.

People have a tendency to never leave their house without their mobile device. This is wonderful news for business owners! The more you as a business owner can get your message in front of those users who are in constant contact with their circle of friends, the better. Marketing has shifted from trying to get your message in front of people during certain times to becoming an intricate part of their social experience. Ads are coming in through their news feed and users don’t even know that what they are looking at are ads. Facebook’s mobile ad click-through rate is an astounding four times higher than Twitter!

Facebook, Instagram and Cameras

In the past, Facebook’s weak spot was mobile. They were behind the eight ball for developing a robust app so with the purchase of Instagram, Facebook took the lead in this market. It shows the marketplace that Facebook is serious about mobile. Instagram is solely a mobile app. You have to view photos through a Instagram partner, but Facebook might be rolling out an Instagram.com profile where users can share their photos through the web. It could be a whole new social network like Pinterest.

Steve Jobs was a mentor for Mark Zuckerberg and Facebook is rumored to come out with their own smart phone. They could be taking a leaf out of Apple’s book and be working on a whole new market in the smart phone industry. It would be a whole new developer marketplace that is perfectly feasible. At some point, there will be more mobile phone subscriptions than there are people on the planet. The whole world is in your hand with a smart phone. You can check your e-mail, check in with friends, view the news, use apps to do just about anything. It is only going to grow and it is a wonderful thing for connecting people among the world. The Facebook mobile app is still relatively limited. For example, you can’t share with the app. So, many people are using Safari to view Facebook on their smart phone and accessing the social media network that way. Facebook might very well venture into the hardware market in the near future to further capture market share within the prominently growing mobile marketplace.

Facebook Page Manager App

Facebook page manager is a great way to manage multiple pages. You can have access to your page on the fly, post content and quickly reply to comments and moderate them. Its very helpful for business owners and entrepreneurs. The latest update to the Facebook iOS and Android apps will now let you tag your friends in status posts and comments. The feature, which has long been available on the Facebook website, can be activated by typing “@” followed by the name of the friend you want to tag in your comment or status update. You can use this feature on the iPhone, iPod Touch, iPad or any Android device running the latest version of the Facebook app. The biggest feature that is still missing, however, in the Facebook mobile app is share. This means half a billion people per day are not able to share something on their mobile device.

Marketing Tips for Businesses

Mobile users should be engaged and treated differently. It is all about content. Mobile users default to the news feed so the more you can be an effective producer of content the better.

Shorter posts are better – 160 characters or less
Be entertaining
Make use of photos
Ask questions that are short and sweet
Include a call to action such as “like” or “add your comment” or “click here”.

Local Businesses and Facebook Mobile Marketing

For the longest time, people could setup a check-in deal. Offers are only available if you have a place page. But if you do not have a place page and can’t setup an offer, you can instead periodically post a status update, for example, “Are you reading this on your mobile phone, come in for a free latte.” Every single member of your staff should know all the ins-and-outs of what your company is doing on social media. Offer a coupon on-the-spot if people check-in. Encourage visitors to take a photograph of themselves in your store and post it on Facebook. It can go a long way and get people excited if they see their friends at the store.

Facebook and the Future of Marketing

There have been a lot of changes with Facebook since it went public. Some of the changes include “promoted posts” and it is more difficult to get into the news feed. Edgerank is the algorithm that all content passes through on Facebook. Content passes through the Edgerank filter, and that is how it is determined what content will show in the news feed. Ultimately, Facebook is saying that they are only going to display your content on average to sixteen percent of your fans. There are, however, some tools that can increase your visibility on Facebook.

Ads
Friends Lists
Interest Lists
Sponsored Stories
Promoted Posts
Reach Generator guarantees up to seventy-five percent of your content

As a marketer, you can do some split testing and allocate a budget to see which will work well for you:

Either a sponsored story which is a post made on your fan page that is turned into an ad
Promoted posts which will be visible to mobile users and is given more visibility in the news feed, which is what people look at on their mobile device.

There are some creative ways around this. Fan pages like George Takei (an actor) is a page that has a phenomenal following and has a very high engagement rate. Study fan pages that are successful and watch their page to see how these brands are achieving fan engagement. People on Facebook want to know that there is a real human being behind the brand.

Business owners have put an enormous investment into creating a fan base. People have expressed concern and frustration resulting from Facebook now requesting more investment to get your content visible to more than sixteen percent. Next to every single post on Facebook, you are given the option to pay for your post to be more visible. The large denominator problem is when companies have a huge fan base, so if that person is not regularly interacting with the fan page, they will not see the content. It can get very pricey to promote a post, sometimes from three hundred to five hundred dollars per post.

Why would you use a Promoted Post on Facebook?

If you have a webinar or special event coming up a promoted post could be a good option. Some companies have been able to double their reach, increase engagement with promoted posts. If a page has a low number of fans or has plated or a low engagement rate such as less than two percent, you might want to play with promoted posts to see if it is a worthy advantage. You can better reach the mobile users with a promoted post.

Web Hosting Tips for Facebook Visibility

If you are like the majority of business owners, you have a website or blog that serves as your ultimate destination for visitors. Some people call it their “money site”. A Facebook fan page for your business can funnel visitors to your website or blog, where hopefully that visitor will perform the MDA (most desired action) such as joining your e-mail list or purchasing a product. So, as a business owner, it is imperative to keep a professional looking website or blog online. This can be done with a web hosting account through a reputable hosting firm that offers tools such as WordPress, Joomla, or Drupal content management systems for creating an engaging web presence.

13 Winning Facebook Business Page Marketing Ideas to Grow Your Fan-Base!

OK, keep reading because we’ll share 13 simple strategies that

should be the first step you take after setting up your business page!

1. Videos are King. Post a video: This is the era of ed-u-tain-ment; your audience prefers to be ed-u-tained versus educated. Facebook users watch 1.8 billion videos per day, you may as well be one of them!

2. Contact with your Fans. Find out their likes and dislikes, what will fly and what’s a flop. Staying connected to your target audience. Staying plugged-in is another FREE way to perform market research. Research and polling are Great ways to ascertain exactly your visitor’s desires.

3. Add an effective CTA: (call-to-Action button) If your CTA is to book an appointment then you’ll want to write a post encouraging your target market to book their appointment now. Another advantage of correctly optimizing your CTA in this example, your clients can book their appointment by clicking your CTA. By clicking on the book now button this takes them directly to the Facebook Editorial calendar. This is a tremendous opportunity that saves massive time and increases conversion rates.

4. We love stores so include them on your page. Page Stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business. Talk about your new Story in your post.

5. Let your visitors know what others think of you. Post testimonials and reviews: According to recent research consumers trust reviews just as much as personal recommendations. Ask Amazon!

6. News sells. Announce news: You can post business announcements via Facebook Messenger. You can post events, sales, or community affairs on your Page to reach your customers at scale for FREE!

7. Questions are the answer. One easy way to keep your visitors engaged is by asking questions. People don’t care about how much you know; they care about how much you know about them.

8. Inspiration is always a healthy choice. Post inspirational and motivational quotes. If they are unique and highly engaging, they will be shared throughout other social media platforms.

9. Share related news: When you share the news that is relatable and of interest to your target market, it gives them a warm and cozy feeling. They feel that you don’t just care about promoting your products or services BUT YOU HAVE A GENUINE INTEREST IN THEM.

10. Crowd-source feedback: Ask your page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.

11. Share Holiday Greetings. Especially share those unfamiliar holidays, this gives it a fun-fact. And it induces engagement.

12.Create an Event: An event can be anything you make it. Create a stir and promote it.

13. If you post a piece of content that gets plenty of comments and shares; you should consider boosting that post! You never know when you may hit the nail squarely on the head or upload that perfect video that gets many shares; your visitors will let you know.

Keeping in mind recent research found that 78% of American consumers say they discover products on Facebook. Facebook is considered one of the top advertising channels online. 51% of the total US advertising dollars are spent on digital ads.

Another note, Facebook has over 2 million-month users, 65 million small business pages and 4 million advertisers on its platform. This makes it’s the biggest social media network in the world.

Lastly, Facebook is ever-changing. It’s a good idea to keep up-to-date and current with their rules, algorithm changes and marketing tactics.

Check out PYTalkBiz.com for more Facebook marketing tips and tactics. We stay current because we practice what we teach.

10 Ideas for Marketing Your Business With Facebook Advertising

Facebook is considered as the most popular social media network today. Its popularity remains to spread out with a need in internet marketing where aggressive and ingenious company owners and online marketers are deploying Facebook marketing to reach more target market as web traffic to their sites.

A more extension to Facebook marketing is Facebook marketing that is growing popular where certain online marketing is targeted at specific niche Facebook audiences that would benefit the brand and company operations. Facebook marketing consists of flexible characteristics that no online marketer or company owner might manage to avoid today.

Facebook marketing consists of the capability to recognize particular target market, track and determine the efficiency of picked advertisements, customize advertisements in reaction to altering market patterns and customer habits. For the ideal outcomes, online marketers and entrepreneur who take part in Facebook Marketing should use the following 10 impactful pointers.

Ideas # 1– Have a Clear Objective

Every effective company needs a clear objective that might be attained to inspire the online marketer or entrepreneur. A basic objective might be set for little and brand-new companies while larger market gamers would have more difficult objectives. The set objective would most likely consist of more web traffic to be produced and greater sales that would increase company bottom lines by means of Facebook marketing.

A clear objective would assist online marketers or entrepreneur end up being more focused to expend their energy, expense and time carefully to enjoy ideal outcomes at the end of the marketing project. When engaging Facebook marketing if adequate resources and know-how are readily available, it might be possible for a company to have more than one easy objective.

Idea # 2– Identify Specific Niche Markets

Web online marketers still have to determine their favored geographical places to promote their brand and items quickly, although the world is their oyster through contemporary innovations today. New or small companies ought to recognize a regional market that is more workable prior to broadening beyond their horizons as they get acquainted with Facebook Marketing.

As Web online marketers end up being more skilled with the characteristics of Facebook marketing, there is no border to hold them back in getting in touch with international and regional customers on the Web for ideal results.

Unique internet marketing projects might be prepared with Facebook marketing to accommodate the numerous customer requirements and altering habits around the world.

Idea # 3– Personalized Advertisements for Target Market

Web companies need extremely particular audiences to be a hit. This would need a personalized advertisement that deals with a certain group that would broaden the marketplace presence of the brand and items promoted. When the social network gathers appropriate user info to assist online marketers specify the targeted audience for every online advertisement prepared and executed, this is not hard on Facebook marketing.

A great deal of appropriate and intriguing customer info might be collected as part of a reliable search making use of customers’ age, gender, occupation and interest. A mix of these requirements might limit certain target audience that would surge up the advertisement success.

Ideas # 4– Accommodate Existing Clients

One possible mistake of Facebook online marketers is a tendency to disregard the existing in their desperation to look for brand-new prospective leads. Online marketers must not forget that without the existing clients, their company might not be where it is today. Existing clients ought to be valued at all times with appropriate advertisements and unique offers that would make them devoted consumers for life.

There is excellent marketing power with existing consumers who might be the brand’s informal ambassadors from their complete satisfaction with the brand or company. More possible leads might come through from existing clients’ contacts that would churn greater sales for business.

Idea # 5– Realistic Budget Plan

Facebook marketing is vibrant with a spending plan that is scalable; for this reason, little or brand-new online companies might set a smaller sized practical budget plan to turn on Facebook advertisement marketing on a smaller sized scale till more revenues are created to allow a larger scope of marketing on the Web.

Larger business with a larger spending plan might choose more vibrant marketing advertisements that might extend a number of platforms and channels for a larger direct exposure of the brand and company to delight in larger returns. Advertisements might be run constantly or occasionally depending upon the set spending plan to create the wanted results.

Idea # 6– Appealing Images Added in Advertisements

Images in advertisements have the tendency to appeal more to audiences, pertinent and particularly appealing photos that would produce more interest and interest to trigger greater reactions. Online marketers might explore various kinds of images on numerous advertisements to track their efficiency prior to using the effective choices more often in future online advertisement marketing ventures.

Idea # 7– Engage Facebook Advertisement Manager

No much better device than the Facebook Advertisement Manager must be used to assemble the vital metrics on advertisement reactions for a precise report on the project’s efficiency. Online marketers would have the ability to make more educated marketing choices with the pertinent info at hand to prevent restarting marketing errors.

This would enhance the success rates of Facebook Advertisements with the device supervisor showing truths about the advertising campaign, which enables instant modifications to the advertisements or alter the course of the marketing advocate higher efficiency.

Idea # 8– Conversion Tracking Advantages

The application of Conversion Tracking controls suitable JavaScript codes composed on business site to track web visitors’ actions and reactions. Such info is returned to Facebook where collation happens to supply an online marketer precise info about customer habits and gather essential marketing info that would enhance internet marketing ventures.

Idea # 9– Enhancing Facebook Posts

Increasing a Facebook post forms another element of Facebook marketing where the post is positioned greater in the advertisement receivers’ News Feed area to enhance the opportunities of being seen. Any variety of posts might be improved to enhance online direct exposure.

Idea # 10– Add “Call to Action” Option

Every efficient marketing project has to close with a ‘call to action’ which might close a sale where possible. This is the very best ending line for a marketing project despite how vibrant the marketing method might be. A call to action amounts to “Constantly get a sale”.

Tips How To Make Money With Google AdSense, Facebook, A Writer And Selling Offline Products Online

One of the best known ways to make money from a website is through Google AdSense. However, only few know exactly how to use it, how to maximize it properly, and eventually make a decent income out of it. Because Google AdSense will literally make money for you without you doing anything with it, it is one of the few programs online you can set and forget. You know Google AdSense; the question is do you know how to earn from it?

To make money from website, you can sign up your site or blog for a free account at Google AdSense. Once you did, Google will start putting contextual ads to it – ads that are relevant to your site. For example, your site or blog talks about weight loss, posted contextual ads are also related to weight loss. Ads that appear in your site are relevant to your area; so if you’re based in US, the ads are based in the US.

These are carefully worked out for you so that you can make money from website. Every time someone clicks to the ads that appear to your site, you get earn credit into your AdSense account. It may be just a few cents per click, but if your site holds high traffic, you are likely to get more than a few clicks to the ads. It would help if the ads are attractive to your visitors.

Since the appearance of the ads affect how visitors respond to the ads, it would be helpful if you change the color or text of the ads. Experiment on it and choose which one you think would fit best. If what you have is blog, there is a limit to which you can employ changes. Regardless, Google AdSense is one of the passive ways to make money from website.

There are several ways to make money online, but did you know that you can make real money using Facebook? Facebook has more than 800 million users and still growing, making it the most popular website in the internet. Since the basic element to make money online is traffic, Facebook becomes the most convenient way to do business online for its “built-in” traffic. Even you can make money on Facebook with just about anything.

So how to make real money on Facebook? You can consider two things: bring your existing business on Facebook or open a new one. Whatever your business outside, you can it bring on Facebook. Just look at the different companies that have transferred their marketing money from SEO to Facebook marketing.

Giant companies like Nike and Pepsi all have Facebook fan pages which you can do for your business as well. Your page may not get 11 million likes, but it can definitely receive instant traffic and exposure to whatever brand you are promoting. And because you can tap the social network’s young, active and viral crowd, a good Facebook marketing campaign can be picked up by anyone and spread like wildfire and can lead your business to make real money. This situation is always favorable to you.

There are a few things you can do to make real money on Facebook: sell items, develops apps, advertise, and offer services. Pull out from your strengths and get ideas from what you do best. Then develop it as an online business. You’ll be surprised how people within your existing network will respond and help you promote your business.

Writing is probably the easiest way to make real money online. Freelance writing, article writing, e-book writing, blogging and technical writing are just a few things you can do. Freelance writing usually involves creating articles out of a certain topic that will be used to promote a certain website or to generate more traffic to the site. Depending on where the job order is coming from, you can get from $3 to as much as $150 per article.

Most websites need high quality articles and are willing to pay serious bucks out of it-this is where you can make real money online. Some may sacrifice quality and pay less. Some require short and simple write-ups. Others demand academic discourses.

Because websites need to feed search engines with fresh and new articles that are related to their websites, the demand for article writers and bloggers is endless. More and more websites being launched everyday that need articles. As a writer, this is nothing but a great opportunity. Should you wish to take writing as a career or as a serious way to make real money online, there are qualities you should possess.

To become successful as a freelance writer and make real money online, there are certain criteria that must be met. First, you should be able to write unique, quality, and original articles. Second, you should deliver articles on time, have a basic understand of keyword density, and perfect grasp of the English language. Finally, you should have a natural talent in writing and writing should be your passion to make the job easier.

There are countless ways to make money on the internet. All you need to do is to become more creative and unique. But how can you be unique if everyone else is doing the same thing? The article is focused on making money online by selling an offline product and taking it online.

Have you ever seen a product offline that really caught your attention that you have never seen selling online? If you know where to find it, have you considered selling it online? This is what we mean by being creative and unique. Getting a hold of this product that has not really taken off online is one of the best ways to make money on the internet.

You can do it several ways. Two of them include buying product or a range of products from a company and get discounts or becoming a sales agent and take a percentage from every sale. Ultimately, your option depends on how the company will agree with your plan to take the product online, but surely you can make money on the internet. And if you’re an exclusive online distributor, the entire market is yours.

Whichever way you approach your business, make sure you have a clear agreement with the company. Do ample research on the product. It’s easy to get caught up with the excitement, especially if you can make money on the internet out of it. But make sure to find as much as you can about how you can maximize your profit when you sell the product online.

Dany Cooper

Facebook Presentation Secrets for Social Media

Facebook Presentation Secrets for Social Networking.

Presentation is all about what your visitor sees first (usually an image and/or video) on Facebook and social networking. Scrolling through the feed content, your social media post must attract attention. Therefore, a featured image or video thumbnail of the required dimensions and file size is of paramount importance.

Learn how to create curiosity with presentation in social networking and on Facebook. Know what your audience on social media is looking for. There are 3 basic requirements to meet the criteria. Address an identified need within your niche on Facebook and social media. Offer a solution and create curiosity.

Your content must do the talking and consistent posting on Facebook. But we will get around to consistent posting with Facebook and social media later in this article. Done with an exceptionally well designed auto posting tool.

Timing Strategy for Social Media and Facebook.

Consistent posting needs timing and strategic writing with attention grabbing presentation. Therefore, it will require a few days and even weeks of sharing posts to establish optimized engagement time. That is why I mentioned the auto posting tool for social networking and Facebook. Which you will have access to shortly.

To target the right audience on Facebook and social media you post at times when audiences are most active. If you want to target a United States audience for instance, then search Google for the time zone. Then calculate the time you must post to social media and Facebook from your location.

Posting to Facebook and social networking at the wrong time can be devastating from a marketing point of view. Because your audience you wish to target may be sleeping. Therefore, all that presentation work just goes down the social media and Facebook feed in hope of some hits.

Creating presentations (posts) that will keep your visitors occupied is the whole point to posting on social networking and Facebook. Therefore, posting at the wrong time completely defeats the purpose. You have 2 powerful free tools, Google, and YouTube. Learn the secrets of how and what to do research on.

Creating Content for Facebook and Social Media.

Text position for social networking and Facebook post featured images are important for presentation. The key is consistent content and presenting your message in a timely and curios fashion. With social networks and Facebook, timing and presentation is crucial.

The image displayed with your post being it social networks, Facebook, or blog post. Will be cropped from the sides for mobile content display. Avoid creating “broken message” presentations this way with your writing and designing. Text focused to the sides of images will be cut off.

Although for social networking and Facebook posts our goal with text position is focused more on creating curiosity. Again, leveraging presentation and what your visitor sees first is the secret. URLs shared must be from your own blog, YouTube videos and/or bridge and landing pages. But never an affiliate link.

Social media and Facebook does have quite a few “hoops” to jump through. Like adding hashtags for instance. Because you are preparing your presentation (post) to share to selected Facebook Groups. The list of Facebook Groups I personally use will be available at the end of this article.

For knowing which hashtags are currently trending on social networking and Facebook, you can use a tool called (hashtags dot org). First you need to get to know your way around creating content consistently for social media and successful presentation.

Secrets for Social Networking and Facebook Posting.

The secrets of using emojis for social media and Facebook post presentations come highly recommended. Draw your visitor’s attention to the presentation by making it colourful. Create interesting 1 – 3 sentence posts. Make those first few sentences powerful and “need” specific.

But also use your free Facebook posting tools to add H1 and H2 headers to your presentations (posts). To focus your presentation on the H1 and H2 headers, add hashtags at the end of your presentation. Because then your H1 Header is the first text in your social media and/or Facebook post.

Adding headers however is only available when you do manual posts in Facebook groups. But it is a great way to make your presentation easier understandable by both your social media audiences and search engines. Remember to include your target keywords in the presentation (post) headers.

Use emojis to replace words in the text for Facebook posts, triggering curiosity. Use Bold and Italic text to highlight focus points as demonstrated above. And remember that all these social media presentation techniques can be accessed and leveraged 100% for free! All you need is to be a little creative really.

You can also ask your friends on Facebook if your post draws attention. Listen to people’s opinion and adjust accordingly. Remember, with social networks and Facebook our primary objective is to create curiosity through presentation. Because as mentioned earlier, the only secrets are presentation and timing!

Bridge Pages for Social Media and Facebook.

The fact that Facebook will not ban or block Google links, give us the upper hand from an affiliate marketing point of view. Google sites is an outstanding method to create consistent social media and Facebook posts. A Google site is a custom URL, and the slug can contain your target keywords.

But we will get to writing SEO friendly content and backlinks for the bloggers here a little later in the article. Keep reading, these social network and Facebook presentation secrets are rather simple to follow. You have 3 options for Bridge Pages with affiliate marketing on Facebook.

1. CB Pro Ads

2. One Page Profits

3. Clone Me

With Google sites all the work is on you, from writing to creating images. It is your job to create striking presentations for social media and Facebook. With the remaining 3 tools, all the bridge pages are done-for-you. You do not need to create any content or write anything except linking your affiliate networks.

We are creating Goole Sites and using Bridge Pages because sharing raw affiliate links will get you suspended on social networks and Facebook. Social media marketing is all about bridge pages, landing pages and funnels.

But for the purpose of this article. We are only going to focus on bridge pages for social networks and Facebook. And generating sales with affiliate marketing through this technique. Leveraging social networking, social media along with writing and media design secrets.

Secrets to using Google Sites for Facebook.

The secrets to using Google sites for social media and Facebook presentations is almost an unfair advantage. On second thought, no, not almost. It is an unfair secret advantage, especially once you get the hang of SEO. Because SEO is just the ability to best tell search engines what your content is about.

Share with Groups on Facebook but with different text on each share. But before you do there is one paramount requirement with regards to your presentation. Your Google Site URL will select a particular image on your Google site as social media post presentation image.

The question is, which “secret” image is automatically selected for social media and Facebook? And the answer is, the Google site logo. And a good, suggested dimension is 940 x 788 / 950 x 650. These presentation images can be created with Microsoft Paint or Canva for social media and Facebook.

But there are also a few great SEO techniques we will discuss under the last subheading. Keep reading and learn a lot about content creation, social media, Facebook, writing and presentation. You will be blown away by the traffic potential with social media and Facebook.

Apart from link building, strategic keyword placement in titles are important. But so is the first 2 – 4 lines of your Google site content. Much the same as the requirements for a great post on social media and Facebook. All part of the secrets to presentation and creating curiosity.

Get More out of Social Networking and Facebook.

Multiple social network profiles (pages, groups, spaces, communities) play a major role with presentation secrets for social media and Facebook. Especially Facebook pages because you get to leverage the call-to-action button. Which then redirects to a bridge page, Google site or landing page.

Audience engagement with Facebook is great for building reputation. Adding presentation secrets to the mix and creating curiosity makes success imminent. The more active and consistent you are the more visible you will become.

So, the secrets to getting the most out of social networks and Facebook. Focus on quality content and presentation, along with consistency and engagement. It is a lot of work to stand out on the internet, especially on social media. Because it had become rather crowded with marketers chasing the quick buck.

Always be real and do not make everything you offer on social networks a sales pitch. In fact, if your presentation creates enough curiosity, you will never have to sales pitch again. Ever. Commenting and offering solutions without any sales pitch and/or URL is another secret to build recognition on Facebook.

Be sure to get known as “the guy who helped” instead of the guy trying to sell something on social media. When people on social networks and Facebook recognise your knowledge, you will be unstoppable. Growing your audiences through presentation secrets and knowledge.

Secret List of Groups for Facebook Presentations.

Giving you 11 of my favourite secret Facebook Groups with social media that will drive a lot of traffic to your posts (presentations). Because we are looking at a total group member count of 1 824 800. Almost 2 Million Members! But that is just the tip of the traffic iceberg with social media and Facebook!

Make Money Online (151.6K Members)

Make Money Online Club Australia (193.3K Members)

Earn Money Online USA – Canada – Australia (85.3K Members)

Affiliate Marketing – Worldwide (335.3K Members)

Make Money Online Club (218.5K Members)

Affiliate Marketing Work – Worldwide (222.3K Members)

No1 Online Earning Community (245.6K Members)

Advertise Business and Make Money (69K Members)

Affiliate Marketing for Everyone (163.4K Members)

Unlimited Advertising + (80.2K Members)

Network Marketing Pro (60.3K Members)

Remember to follow the presentation and design secrets in this article. You will soon master the art of leveraging social media and Facebook for traffic. Getting unlimited free traffic can be done, but it is hard work. And unfortunately, there are no shortcuts. Competitive presentation requires maximum effort!

Establish the right time to post your presentations (Google Sites) on social networks and Facebook. And post only one post per day to each Facebook group. But read the group rules and understand what is allowed. Spamming and over posting is not a good idea. The secret is to build an audience over time.

Bonus Traffic Technique with Facebook Pages.

Leveraging Google sites and the call-to-action button with Facebook pages for social network traffic. One important thing to remember is that for everything we discuss in this post. There is probably a Google article and/or YouTube video that will show you exactly how it is done.

Therefore, just search your browser or YouTube for a video on how to use the call-to-action button with Facebook pages. Then follow the steps and redirect the call-to-action button to your landing page. Like a Google site or bridge page that must then redirect to your affiliate offer.

Using the post scheduling tool mentioned earlier is a fantastic way to build Facebook audiences. And eventually they start clicking on the call-to-action button. That is why interesting content with curios presentation is the secret to social media. Give people reason to want to like and follow your content.

Facebook Fan Pages – Key to Social Media Marketing

The phrase “Social Media” is everywhere these days, and if you are like me, you may be a bit unclear about what it actually is… the infamous phrase “I’ll know it when I see it” comes immediately to my mind!

I went looking online for a short, easy to understand definition and found this analogy:

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, however, you have very a limited ability to share your thoughts on the matter.

Social media, on the other hand, is an active two-way street that gives you the ability to communicate and respond.

As the internet develops and evolves, the various Social Media websites are also growing and changing. Several years ago, MySpace was the place to be but it is now, generally, considered to be on the wane. Likewise, on MySpace, 33% of its users are aged 17 or less.

Ravalry is a relatively new, large community based around knitting with over 1,200,000 registered users. As you would expect, its membership is primarily female and the average member age is not available.

Facebook provides this information about its users:

More than 500 million active users (I recently saw the number 600 million, but it hasn’t been changed yet, on the Facebook site)
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook

As you can see, each Social Media site appeals to and has a different user base than any other site.

One of the powerful considerations about using a Social Media web site is the fact that most of them provide a level playing field when it comes to small business owners vs the big boys. For instance, you can build a Facebook Fan page for your offline business and so can a major automobile manufacturer. Within those Facebook Fan pages, both you and the multi billion dollar car maker have the same tools and resources. On Twitter, as another example, both you and the big companies are limited to 140 characters per tweet. They can’t buy more characters and blast you out of the competition.

When considering which Social Media site to use with Social Media Marketing, you should consider the site’s membership but you should also evaluate its culture and how the members interact. It is important that any Social Media site have a population whose interests are in line with your goals and, also, that it have a structure and pattern of interaction that is compatible with your objectives.

In addition, you must keep in mind that things change on the Internet, sometimes at breakneck speed. As an example, between March 2011 and May 2011, Facebook implemented some major changes which changed the whole landscape of using it for business. Suddenly, controlling the content on a business Fan Page and using product images to build a brand became game changers… for those who knew how to do it!

While a particular Social Media site may be a good fit now, be aware that it may not always be a successful marketing vehicle for you! Monitor the efficacy of any Social Media site you are using AND also keep an eye out for the next big thing!

With all of that in mind, at the current time, I consider Facebook and Twitter to be the Social Media sites most likely to be compatible with the majority of offline businesses and their needs.

In this article I am going to briefly cover Facebook, its structure as it pertains to Social Media Marketing, discuss some of the pitfalls, and propose some strategies appropriate to it.

Facebook Marketing for Small Business

Facebook’s membership has exploded and is currently greater than 500 million, according to its own website.

It originally began as a way for college students to keep in touch with fellow students. As a result of that, the basic Facebook community seems to start from an academic basis, joining students and former students with friendship circles widening out from there. If you are like me, you will be shocked at how many members from your high school class seem to appear out of nowhere!

As part of the Facebook mechanism, possible Friends are suggested to you, based on Friends that you and the other person have in common. While you can do searches, it is hard to find and befriend a person that Facebook doesn’t think you should know. On the other hand, Facebook makes suggestions that will extend your network, based simply on friends you may have in common with someone.

Another important mechanism is the Facebook Like option, which has now been extended beyond Facebook Profile pages and Facebook Fan Pages and out into the web at large.

A third and exceedingly important Facebook mechanism is the ability to link between websites, Facebook Fan Pages, and Twitter accounts. This can be done with a variety of website creation software options. At the moment, I am encouraging my clients to use the blogging software, WordPress, for non blog websites.

With WordPress as your website management system, once you have signed up for the Networked Blogs Facebook App(lication), you can set your website to show any changes on your Facebook Fan Page and your Twitter account. Your Twitter Account can be set to show Facebook Fan Page Comments along with Posts from your WordPress website. In addition, your Tweets will be displayed on your Facebook Fan Page and your website.

Now, I know that the previous paragraph was confusing so let me give you the abridged edition! In my example, you have three web presences for your business – A Facebook Fan Page, a website built with WordPress, and a Twitter account. Any Post made on one of those three sites will automatically appear on the other two sites.

This is VERY powerful and is a REAL time and energy saver IF you take the time to plan your web marketing strategies with this capacity in mind!

With the potential of getting a three to one benefit from any of your Social Networking posts, as described above, let me go a bit deeper into the opportunities afforded to an offline business by having a Facebook Fan Page.

NOTE – It is important to understand that while a Facebook Fan Page can be considered a potential web site substitute, it offers long term hazards that, in my opinion, are not worth the risk.

Building your business’s primary web presence on a third party web site is taking the time, effort, and money to build a nice new house on land that you DO NOT OWN! You might be OK in the short term, but later down the road, you may lose you house, simply because you do not own the land.

While you may decide that it is efficient to start with a Facebook Fan Page, you should also plan to build your own website ASAP! As a business owner, you should be careful to own and control as many of your business assets as possible.

With that warning out of the way, before utilizing any Social Media site for your Social Media Marketing, take the time to read the site’s ToS or Terms of Service. Do NOT assume that you know what is allowed and what is not.

As an example, you may have multiple Twitter accounts, but each account must be tied to a different email address. Any email address can have only ONE Twitter account.

With Facebook, any human is allowed ONLY ONE ACCOUNT! This means that any Facebook Fan Pages built for any businesses will be offshoots of your primary, personal Facebook account.

If for some reason, you do not want a Facebook Fan Page to be obviously tied to your personal account, you can set the Privacy setting to obscure the connection. In the case of most offline businesses, this would not be a concern. However, I have a number of online businesses, some of which I am open about and others that I have chosen to run from behind the scenes. There is nothing questionable about doing this, I just prefer to keep the connection quiet to minimize others copying my business model. However, ALL of my business Facebook Fan Pages are offshoots of my SINGLE personal Facebook account.

Part of the evolution of the Facebook Culture is that, in most instances, it is considered appropriate to ask other members to share with their Friends about your Facebook Fan Page or your new post or any of a number of other Facebook interactions. This is markedly different from other websites and their culture, and as a business owner, it is a powerful tool.

It is perfectly OK to ask others to LIKE your Facebook Fan Page. In fact, this can be an important traffic builder for your Facebook Fan Page!

Google AdWords vs Facebook Ads

Another online marketing benefit offered by Facebook is the option to use their Pay Per Click advertising. In the Facebook universe these are known as Facebook Ads – which seems obvious, but online, things are not always obvious!

Last night, I was on a call with one of my consulting clients and she mentioned that she had just gotten a $100 voucher for Google AdWords. She wanted to know if this would be worthwhile. I said that I thought that using Facebook, creating a Facebook Fan Page for her business, and spending her limited budget on Facebook ads would be a better use of her resources, even considering her $100 AdWords voucher.

I explained it to her this way:

Google AdWords and Facebooks Ads are Pay Per Click… each ad is shown (this is called an impression) and you pay when someone actually click on the ad.

While the mechanism for figuring ad payments is the same (PPC or Pay Per Click) the basis for showing an ad differs drastically between Google AdWords and Facebook.

On the surface, the ads themselves are similar. While they may or may not have a picture included, the text or content of the ad is short and presented in plain and simple text. Ads are displayed off the side in vertical stacks or within the body of the page’s content. For the most part, these ads are subtle and unobtrusive.

However, the Ad Display Criteria is where the biggest differences lie.

In Google, AdWords are shown on the pages generated with Search Results as well as on website pages related to the Ad’s specified search term. This means that Google AdWords are displayed using a mechanism of which terms are being used in online searches. As AdWords have developed, in some instances they are also displayed according to the geographical location of the person doing the Search.

Facebook actually takes an entirely different approach – Facebook Ads are displayed in front of PEOPLE who meet the demographic requirements that you have chosen.

To simplify further, Google AdWords are displayed based on the content of the page where they are shown and Facebook Ads are shown based on the interests, and even the physical location, of the person doing the looking!

As you can see, there is a radical difference between Google AdWords and Facebook Ads.

This is one of the reasons that I feel that Facebook Ads may be far more beneficial for offline businesses.

It is also important to note that when creating a Facebook Ad, you have the choice of sending people who click either to an offsite web page or to a specific Facebook Fan Page.

All in all, I consider Facebook a strong option for offline businesses, since you have the ability to target both demographically and geographically. The potentially viral effect that is inherent in the Facebook culture is another good reason for adding Facebook in to your online advertising mix.

WordPress works well for integrating Social Media options

Finally, if you are using WordPress to build your website to blog, it is relatively easy to integrate WordPress Posts, Facebook Fan Page Posts, Twitter Tweets, and possibly even, your Autoresponder Service messages, so that each one appears on the others… AUTOMATICALLY!

Between the timesaving automation available and the three for one currently available combining WordPress, Facebook, and Twitter, spreading your company’s message across the internet has gotten MUCH easier!

Social Media Marketing – Facebook, Twiter, Digg

Getting your company or personal website to rank on the three major search engines (Google, Yahoo, MSN) is the quickest and most effective way to boost your sales and grow your business. Many search engine optimization (SEO) companies charge an arm-and-a-leg for ranking services, when you can do much of the work yourself for a fraction of the cost.

Marketing your business online is easier, and more importantly cheaper, than you probably realize. By using free web marketing tools and capitalizing on free social mediums you can easily drive traffic to your website and interact with your customers for no cost and very little time. Online social sites such as Facebook, Twitter, and YouTube require nothing more than a valid email account and password, and give your business free access to millions of potential customers. Social bookmarking sites such as Digg and StumbleUpon are a couple more free resources that will spread your product or message like wildfire.

Social media, also known as Web 2.0, is no longer for the kids. Don’t be fooled by the flashy profiles and young founders; networking online has become the driving force behind many marketing campaigns. Social marketing is still a new strategy for many major companies, but with literally hundreds-of-millions of users from all demographics, these free platforms provide great potential. According to a recent article on Forbes.com, social media outlets allow CEO’s and companies to interact with their customers daily in a highly productive way. Starbucks, for example, uses Twitter to get direct feedback from customers and update them on new products.

The majority of Web 2.0 users are between the ages of 18-34, and while MySpace still attracts the younger crowd, Facebook, Squidoo, and even LinkedIn are great for reaching the buying public in an innovative way. The best part about these free networks is that they come with built-in blog, photo, and email applications. These are the tools that make conveying your message and redirecting traffic to your site easier then ever.

There are two simple things to remember when setting up a social networking account: use keywords in your profile name, and use a catchy profile picture. Your profile picture is the first thing that customers will see when browsing the internet or considering your online ‘friendship.’ Your profile picture can be your logo, but in some cases it is preferable to set up an account as the company CEO, rather than as the business itself. If you are a photographer, for example, it is well worth your time to set up a Flickr profile with examples of your best work. By setting up a free account as an individual, you can blog about your work on upcoming projects, post pictures of your business convention, and interact on a more personal level. While statistics show that a certain amount of trust is already given to a social network ‘friend,’ that trust only enhances when the interaction is with an individual instead of a business.

Setting up a social profile, whether it be on Facebook, YouTube, or Twitter involves finding the “Sign Up” tab (or “Join” tab) usually located on the right-hand-side near the “Sign In” tab. You will be prompted to enter your email address and new password. I would suggest using your company email or setting up a free Gmail account using your business name.

When creating a profile on YouTube and Twitter, you will be instantly asked for a username. You basically have two options here: use your company name or use an optimized keyword name. Use free online tools such as Wordtracker and Google Keywords to research what names will attract more traffic. If your business name is already optimized, then you have the best of both worlds. Keep in mind that this will be how a customer finds you on these social platforms. When a user searches for new ‘friends,’ they will enter a keyword to find profiles. For example, if a MySpace user is searching for an Arizona Cardinal’s fan, they will type in the keyword Arizona Cardinals. If you happen to have a business selling Cardinal’s apparel, using this keyword is highly productive for you.

Use the free online tool CheckUserNames.com to simultaneously check multiple social networks for user name availability. From this site you can test your keyword optimized profile name, and sign up for many accounts quickly and easily.

When it’s time to fill in your personal information, don’t be too professional. Have some fun with it while conveying your company’s message. In order to update your personal information on MySpace, you’ll have to go to “Edit Profile” under the “Profile” tab near the top of your screen. From this page you will be able to change the look of your profile and add to your “About Me” section.

After creating your account, you will have to check your email to authenticate your profile. This is why you must use a valid email address. Follow the setup steps as prompted, and within a matter of minutes you have created your first social marketing site. Of course, it’s definitely not advised that you simply come out and post your product all over the network. That is a great way to get blocked and rejected by every user on every platform. MySpace comes equipped with a “Spam” tab to use when you send an unwanted or commercial email. If too many of your recipients mark your email as “Spam,” you run the great risk of being banned from MySpace.

Once your profiles are created and customized, it’s time to get down to work. Remember, you can have an account in every social network and can optimize each one to drive traffic back to your site. The more free profiles that you have, the more opportunity you give yourself to organically rank higher on search engine report pages (SERPS). By organically, I simply mean to rank on the top three search engines without paying for it through Pay-Per-Click strategies or paid advertising.

Each Web 2.0 platform thrives under different strategies. MySpace is a great platform for “shock-and-awe.” Search engine guru’s still typically stay away from this free medium. However, if you’re targeting a younger crowd, have a band or gaming product, this is the perfect free resource. Tools such as Pyzam will help you build your site with flair. To market your profile, use some of your email marketing skills to reach “friends.” Use a lot of art, photos and videos to convey your message. MySpace is an extremely visual medium, and you can use this to your advantage. Use banners that redirect traffic to your site. Embed links in every picture, video, and piece of artwork on your profile that will lead traffic back to your website.

In order to find your market customer, follow the “Friends” tab to “Find Friends,” where you can search by age, gender, location, and even interests. Find your customer and let them know who you are without sounding like a used car salesman. Build your profile with multiple links back to your website.

Advertising on MySpace is just as easy as setting up a profile, and, though it may take a little cash, it will drive traffic to your site. Facebook advertising is built to allow you complete control of who is seeing your ad. You create it, select exactly who will see it, how much money you are willing to spend, and an advertising timeframe. Be smart about how you word your ad, what photos or logo you use, and the money you are willing to spend. Check your numbers frequently, keeping in mind that weekends will show different results than weekdays.

After you have secured “friends” on these social networks, it couldn’t be easier to tell them anything and everything you want. For example, let’s say you have a new product coming out, or a discounted special. By simply posting a bulletin on MySpace, writing a blog, or posting a note on Facebook, you can reach all of your customers at once. Every time you update your website in any way, you should let your customers know. This is a great way to keep things interactive and personal between you and your Web 2.0 “friends.” By attaching or embedding a link back to your website, and a few bookmarking options, you are taking your social marketing to the next level.

Social mediums such as MySpace and Facebook have an amazing way of spreading photos, videos, gossip, and most of all, questioners and personality tests. By using a simple SEO strategy known as link baiting, you can drive traffic to your site. Create a simple questioner about almost anything from a users favorite things to what they had for lunch, and send it to your friends or post it on your profile. Entice your “friends” to fill out the questioner and send it to their friends, and the cycle will continue throughout the network. It may seem like a small process, but creating a small quiz or questioner will end up reaching for more people than you might imagine.

Twitter is a social network that you truly must be a part of. It’s unique in the way that it allows you to consistently update your status without being too obnoxious. The whole purpose of Twitter is to literally let your “friends” know what you’re doing in every second of every day. Use Twitter to inform customers of upcoming events, specials, and newly posted articles and blogs. Let customers know how you’re feeling about popular news, or a company event. Don’t be too professional, but send relaxed and informational messages to your “friends” on a constant basis. Embed links back to your site, or to a recent blog that you posted.

YouTube is another free social venue that is quickly becoming the SEO guru’s dream, and while it may take a bit more technical knowledge, it can be your greatest free marketing tool. Filming a short video, or throwing together a quick slideshow with music, and adding a link directing people to your site, is all the work you need to do. It rarely even matters what the video is about, as long as it’s entertaining and under about three minutes. You can simply use your Windows MovieMaker to edit the video, add music, a title and credits. Be sure to include a reference to your website.

How-To videos are, and will continue to be, in demand and creating one that is short and informational will do wonders for your website. Do a little research on Google Trends or Yahoo Buzz to find out what the hot topics are, and talk about them. If you’re a gamble, make a controversial video (or blog). If you can get people interested and talking, you will definitely get them to your site. This will also persuade people to bookmark your video (or blog) to share the controversy with others.

The key to YouTube marketing is filling your video description with keywords and links to your website. The only way that your video will be found is through the description that you give it. Be specific to either what your video is about, or what your business is about, without sounding too much like that used car salesman. Make your description as long as you need to, as long as the link to your website is within the first few lines. These will be the first words that a viewer will see in your description. By using optimized keywords, when users search for YouTube videos via Google or YouTube itself, your video will be at the top of the list. Don’t be afraid to comment on your own video, or have a friend or employee comment to get the ball rolling.

Post the videos you make on other video sharing sites such as MySpace and Meta Tube, and before you know it your video will rank on Google alongside your Facebook page and company website. If you have built your social profiles and video descriptions with smart links to redirect traffic, you should notice your numbers going up.

Another free Web 2.0 marketing tool is social bookmarking. Creating a profile on sites such as Digg and StumbleUpon is similar to creating your Facebook and Twitter accounts. Bookmarking sites are used to spread the word about interesting blogs, articles, and websites. For example, on Digg a user will post a story that he found interesting about Obama’s stimulus package. He will “shout” it out to all of his friends, where they’ll “Digg” the article and pass it to their friends. The more Digg users that see this link, the more readers this Obama article gets. The New York Times uses Digg as its number three resource to drive traffic back to its website. If you can harness the power of social bookmarking sites like Digg, you will drastically improve your traffic. This is why it is crucial that anytime you post a blog on Myspace, a video on YouTube, or an article on your personal or company website, you must add some bookmarking options for your readers.

Adding bookmarking options to your blogs involves one simple step. It’s an embed code that you will place directly into your work. Check out AddThis.com to get the code and customize your bookmarking options. SocialMarker.com is another great free resource for creating accounts on many different bookmarking platforms and easily accessing those accounts. This is a platform that will actually take you from site to site, allowing you to open an account or add your blog one by one.

An SEO strategy that has been implemented by many marketing companies is to combine RSS feeds with social bookmarking. (An RSS feed is a way of syndicating your content throughout the internet to anyone who is subscribed to receive it). Your employees should all be subscribing to your RSS feeds already. Anytime you post a new blog or article, they should be automatically notified. Their step is to choose one of the many free bookmarking sites, post your blog on that site, and thus spread the word to their Web 2.0 “friends.” If each of your employees bookmarks your blog, it will appear to the search engines that you must have something relevant and important to say. Your next step is to bookmark your bookmarking profile. This will only add more relevance to your blogs and articles.

Something to consider when doing social marketing is your online reputation, and the reputation of other users. By using the free online tool Trackur.com, you can monitor yourself as well as others across many social mediums. While this product is not entirely free, it can come in handy when you need to know the atmosphere of your online network. Tweetbeep.com is a great free resource that allows you to track who is talking about you on Twitter, what they are saying, and how often they are saying it. Lastly, by using Google Alerts and setting it up manage your online reputation as well as monitoring your competitors reputation, you can stay completely informed at all times. These are great tools for staying on top of what is new in your industry, what people in your industry are talking about, what they are saying about you, and how well your social marketing strategy is going.

Social marketing is free, easy, and incredibly useful if you know how to take advantage of it. While it’s still a new medium, and SEO guru’s are still learning how to capitalize on it, by using these simple steps you can drive traffic to where you want it absolutely free. Take some time to do your research on keywords and effective social strategies by simply Googling social network marketing. Use the sites like MySpace, Facebook, Squidoo, and LinkedIn to get your product known. Make the most of social bookmarking sites, exploit the opportunities your own employees can offer you through their online profiles and bookmarking pages. By converging many different aspects of social media, and implementing social strategies, you will no doubt watch your sales go up. It may take a little longer to see your website rank higher on Google or Yahoo, but in time this completely free online SEO technique will work towards your advantage.

How to Optimize Your Facebook Page For Your Business

SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!

The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.

Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.

Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:

Add keywords to your “about” box
Place your company website link url in your profile
You can add more than one URL so add your Twitter link, LinkedIn profile link, etc.
Publish interesting content on a regular basis that is related to your products or industry that is not ‘salesy’
Use keywords in everything you post if possible
Be social, interact, evoke comments
Add video from YouTube, add photos or products, your store front, etc.
Find links related to your site content.
Put your Facebook page url on your email, newsletter, website, etc.

The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!

The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:

Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box.
Company Data – Mission statement, Products, Services, Brands carried
URL – add links to your website, blog, and other social networking personal pages

Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:

In the search box on the top right of your Facebook page type in “static fbml”
You will go to a page of listings. Select the “Static FBML” application button.
A new page will open and on the top left side are two options. Click the “add to my page” icon.
Choose the page where you wish to add the custom content box or tab.
Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page”
A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it.
Select “edit”
A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters.
Click “save changes”
To return to your application settings page click “edit” at the top of your page.
Click the pencil next to the name you selected for the FBML application and then choose “application settings.”
To add the FBML you just created as a box select “add” next to the “box” option.
To add the FBML you just created as a tab select “add” next to the “tab” option.

Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.

Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.

If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.

Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.

There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”

Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.

SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.

The Benefits of a Facebook Fan Page for Small Businesses

Setting up a Facebook fan page for your small business can seem like a daunting task. However, with over 900 million active users, the site provides an advertising opportunity that should not be missed out on. This article discusses some of many benefits of setting up a Facebook fan page, including advertising, understanding customer demographics, getting feedback, and driving traffic to your company’s website.

Creating a Facebook fan page for you small or local business can seem like a daunting task, especially when you are trying to keep up with the day-to-day responsibilities of running a company. However, with over 900 million active users, the social network is a valuable free advertising tool that should not be missed out on. Facebook Fan Pages have several important uses:

1. Advertising

Facebook offers a range of innovative advertising options which allow you to promote your products and services with ease. By posting details of new offers and events to your fans, you can build up public interest in your company and reach out to potential customers. Offering unique content, such as vouchers, gives fans a reason to stay up-to-date with your business through Facebook and can help you develop a closer relationship with them.

2. Understanding Your Customers

Facebook Fan Pages give you access to detailed statistics about your followers, including their gender, age, location, and even the language they speak. With this invaluable information you can make sure that your company adapts and develops in a way that meets your customer’s needs.

3. Getting Feedback

Understanding your customer’s opinions is important when developing new ideas. On Facebook, your fans are able to leave comments on any updates you post, making it a completely free way to canvas opinion.

4. Drive Traffic to Your Website

By displaying links to your official website, you can redirects fans who have developed an interest in one of your products to the page where they can buy it.

5. Build up a Relationship with Customers

Being quick to respond to any questions and comments left on your fan page is a good way to build up a close relationship with your customers. However, to maintain a positive bond it is also important to put a good practice into places, such as not bombarding fans with inbox messages which aren’t applicable.

6. Google Ranking

Your Facebook fan page will be visible even to people without an account. Facebook is a popular website that ranks well with Google, so by posting key word optimized content, you can ensure that your company features highly searches.

Creating a Facebook fan page for your small business is quick, simple, and completely free. By taking advantage of this easy advertising solution, you can help to ensure that your business survives and grows for years to come.