Winning Archives - BOLLYWOOD SURKHIYAN

13 Winning Facebook Business Page Marketing Ideas to Grow Your Fan-Base!

OK, keep reading because we’ll share 13 simple strategies that

should be the first step you take after setting up your business page!

1. Videos are King. Post a video: This is the era of ed-u-tain-ment; your audience prefers to be ed-u-tained versus educated. Facebook users watch 1.8 billion videos per day, you may as well be one of them!

2. Contact with your Fans. Find out their likes and dislikes, what will fly and what’s a flop. Staying connected to your target audience. Staying plugged-in is another FREE way to perform market research. Research and polling are Great ways to ascertain exactly your visitor’s desires.

3. Add an effective CTA: (call-to-Action button) If your CTA is to book an appointment then you’ll want to write a post encouraging your target market to book their appointment now. Another advantage of correctly optimizing your CTA in this example, your clients can book their appointment by clicking your CTA. By clicking on the book now button this takes them directly to the Facebook Editorial calendar. This is a tremendous opportunity that saves massive time and increases conversion rates.

4. We love stores so include them on your page. Page Stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business. Talk about your new Story in your post.

5. Let your visitors know what others think of you. Post testimonials and reviews: According to recent research consumers trust reviews just as much as personal recommendations. Ask Amazon!

6. News sells. Announce news: You can post business announcements via Facebook Messenger. You can post events, sales, or community affairs on your Page to reach your customers at scale for FREE!

7. Questions are the answer. One easy way to keep your visitors engaged is by asking questions. People don’t care about how much you know; they care about how much you know about them.

8. Inspiration is always a healthy choice. Post inspirational and motivational quotes. If they are unique and highly engaging, they will be shared throughout other social media platforms.

9. Share related news: When you share the news that is relatable and of interest to your target market, it gives them a warm and cozy feeling. They feel that you don’t just care about promoting your products or services BUT YOU HAVE A GENUINE INTEREST IN THEM.

10. Crowd-source feedback: Ask your page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.

11. Share Holiday Greetings. Especially share those unfamiliar holidays, this gives it a fun-fact. And it induces engagement.

12.Create an Event: An event can be anything you make it. Create a stir and promote it.

13. If you post a piece of content that gets plenty of comments and shares; you should consider boosting that post! You never know when you may hit the nail squarely on the head or upload that perfect video that gets many shares; your visitors will let you know.

Keeping in mind recent research found that 78% of American consumers say they discover products on Facebook. Facebook is considered one of the top advertising channels online. 51% of the total US advertising dollars are spent on digital ads.

Another note, Facebook has over 2 million-month users, 65 million small business pages and 4 million advertisers on its platform. This makes it’s the biggest social media network in the world.

Lastly, Facebook is ever-changing. It’s a good idea to keep up-to-date and current with their rules, algorithm changes and marketing tactics.

Check out PYTalkBiz.com for more Facebook marketing tips and tactics. We stay current because we practice what we teach.

Winning Business Plans – Market Manage and Grow

Writing a business plan is not the means to an end. Your objective should be writing one that wins investor interest, penetrates the market, makes money and grows your business. That said, it is essential to know what key elements, including marketing methods and business processes that are paramount to succeeding in any given market.

One of the best ways to start is by researching, examining and cross-examining every bit of information you can possibly find regarding your competitors methods of doing business. But keep this in mind. While there are many competitors out there, not all of them are truly succeeding in the market. Some are just staying afloat on a shallow stream of cash-flow. Others are slowing down, burdened from debt and about to sink. While a few may actually be on shore, well grounded, in the green and growing.

While there is something to be learned from each company your focus should primarily be on those who are actually successful. Study businesses that have a proven tract record for generating target income streams and revenue. Now the big question – How do you access another company’s business plan?

The Reliability Of Public Data

Once companies have gone public they must publish data analysis to investors and make them available through other public venues. Admittedly much of this information is fettered with generalities and inaccuracies. Relying on public data may not give you a true inside view of the company’s business process model or a real grasp of what makes it tick. But it is a start. There are four additional methods to getting to know the internals of a successful company’s business process:

1. Work for them

2. Work with them

3. Know someone who does one of the above

4. Get your hands on their initial business plan as well as any revisions.

Accessing The Plan

While the latter would seem to be the easier approach of the four, there is still the question of how to get access to the plan. Companies document, revise and share their business plans with staff, the media and in press releases. Parts of the plan appear in sales copy and human resource materials. That said, the data ends of readily available to the person who knows how to access it. There are business plan archives that take the time to gather business plan data from companies that have released data over time. The aim is to produce a complete business plan that is a mirror image of the company’s success, revealing proven methods that helped the company penetrate the market, win business and grow.

Learning Competitors Strategic Growth Techniques

The value of studying a pre-written and executed business plan that wins business is simple. You’re stepping into the shoes of business pros and successful competitors who know the marketing strategies that grow a business. You’re learning their strategy, technique and business process from the ground floor up.

Once you have the plan in hand read the mission statement and objectives. Familiarize yourself with the positioning of the company. Learn how the competitor strategizes in order to penetrate the market. Consider the established business process including the various departments, staff demographics, methods of documenting and communicating procedure, the cascade of information between departments and maintaining quality employee relations. Take time to examine the background, education, experience and other credentials of those on the team. Find out what makes that team tick and why the teams efforts work.

Seeing The Market Through The Eagle’s Eye

With your competitors business plans you get an eagle’s eye view of the market and a clear plan to both penetrate and capture various segments and niches. With an insider’s view of the business process you can examine the scale and dimensions of a working business model from which to engineer your own blue print. Designing your own business model becomes less abstract, less complex and much more comprehensive. In addition, understanding the inner-workings of the business process makes it that much more manageable.

So, before you write a business plan to help you market, manage and grow your business, take the time to access your most successful competitors winning business plan and learn the key elements that have lead to its success. In time you yourself will have a plan that wins investor interest, penetrates the market, makes money and grows your business.

Pick Winning Horses Using A Few Statistics to Narrow Down the Contenders

How can you pick winning horses and have the odds or statistics in your favor? The answer is within the question. You must have the statistics in your favor. Gambling, which is what betting on horse races really is, should be based on the odds. If the odds are in your favor you’ll come out ahead in the long run as long as you have enough capital to stay in the game.

The problem, of course, is that you have to know what the odds are of a horse winning in order to know whether or not it’s a good bet. That means the probability. For beginner and intermediate horse players I recommend starting with the statistics and then refining your picks a little with more handicapping.

Start with this statistic to narrow down your search for a winner. The winner of most horse races is found within the top three betting choices. About 70% of the time the winner is one of the three horses that has the most money wagered on it in the win pool. No matter how large the field may be, the winner is probably one of those three horses. It’s nice to find long shots and you will find some good longshot bets from time to time in a large field, in fact, the more horses the better.

However, in order to keep that cash flow that is so important to the small business, it’s a good idea to keep most of your betting confined to horses that are most likely to win as long as you can make a profit. There’s the rub. The way you refine your picks and make a profit from those three horses is by spotting the one that is a false favorite or doesn’t measure up to the other two. You weed out horses from the top three in order to winnow it down to a bet that will be profitable.

That’s when the handicapping factors come into play and where you have to use your judgment. It can be done, however, and it’s a lot easier to compare three horses to find one or possibly two that have an edge, rather than a whole field of horses. Start with speed and class and then factor in connections and form. In order to give yourself enough time to get the job done, look at the top four or five horses in the morning line.

The three horses that will be the top betting favorites are usually in that group. By having them handicapped before post time you’ll save some time. Remember, however, that your goal is to find the one that is the best bet, not necessarily the most likely to win. You have to compare probability with price or payoff. That takes practice, but you’ll find it can be done if you’re willing to put in the time.