4 Innovative Trade Show Booth Design Ideas

There are a host of factors that contribute to attracting and converting leads at marketing events. Proper preparation, a sound business plan and well-trained staffers can certainly go a long way to ensuring success, but the small space carved out on the floor for each business always represents the best opportunity to make an impression. Conceptualizing and implementing trade show booth design ideas that will draw attention, retain interest and ultimately convert qualified leads to paying customers is a responsibility that should not be taken lightly. Modern display designs can be customized to fit any need, but it’s up to you and your marketing team to ensure that they’re used to their fullest advantage. Here are just a few options to consider.

Full Display Branding

While any reputable designer will have plenty of “standard” shapes and layouts to choose from when considering trade show booth design ideas, there is also the option of a fully customized design. The trade show display itself is a (sometimes literally) huge opportunity to advertise a brand. Rather than square banners, tie the shape of advertisements into a branding strategy to make them stand out by constructing them in a shape that is relevant to your product. Create kiosks and tables that resemble a product or represent a service. Modern construction techniques allow for nearly any shape, enabling the opportunity to construct a large version of a product to serve as the setting for event marketing efforts. What better way for an industrial fastener provider to distinguish themselves on the show floor than by telling attendees to look for them inside the giant bolt.

Office Space Included

Despite all the noise and distraction on the show floor, many major business decisions can be made during marketing events. Consider incorporating a more private meeting space as one of your trade show booth design ideas. Create a miniature boardroom, separate from the main selling floor, to retreat to with qualified leads to discuss details of working together. Not only will such a space provide more privacy, but it demonstrates forethought in your commitment to the business at hand.

Integrated Technology

Advancements in technology have made their way onto the show floor in the form of screens and displays of every type. While setting up an iPad to display product details or a video is a good place to start, there are countless other options for using modern tech trends to your advantage. Social media integration is one of the easiest and most cost effective ways to increase visibility. You might incorporate screens that display a Twitter or Facebook feed, or track a desired hashtag. The ease of live webcasting means you’ll have the ability to broadcast your event presence and engage even those who can’t attend. When considering trade show booth design ideas, think about how QR codes might be tied into an overall branding strategy to link together all of your marketing materials from literature, to business cards and even the attire, name tags or badges employees wear. There’s truly no end to the possibilities modern social trends play in a successful plan.

Trade Show Booth Design Ideas That Can Be Changed On The Fly

Avoiding stagnation is a key to success in any business, and the same applies to advertising materials. While it’s certainly a good idea to update any overall marketing strategy regularly, consider utilizing fixtures that allow you to change the look of a booth even during the show. Manufacturers are constantly updating their product lines to include products that are easier to assemble and simple to change. Retractable bannerstands that can be easily swapped mean that a display might look completely different from one day to the next. Innovative inflatable fixtures allow for entire booths to be rearranged or swapped out with little effort, and at the push of a button. Keeping things fresh will ensure that potential clients aren’t put off by stale designs or out-of-date information.

Why You Should Hire an Exhibition Designer for Your Next Trade Show Event

The visual aspect of your company’s marketing materials will make the biggest impact on your target audience. Everything from shape and structure, to colour, logo placement and taglines will make an impression – and you’ll want it to be a good one.

It’s no secret that, as consumers, if we receive an uninspiring flyer through our letterbox, we’re likely to throw it in the bin without as much as a second glance.

An exhibition stand is exactly the same. To spark interest, a display needs to be innovative, current and eye-catching, using the highest quality materials. These days, people have increasingly short attention spans, so if something doesn’t generate immediate interest then they’re likely to move on to the next thing without hesitation.

Most businesses understand full well the impact of visual marketing materials, but creating high quality design is often easier in theory than in practice. Perhaps you simply don’t have the right tools for the job? Without access to the latest software or a team of designers, it’s easy to get left behind, despite your best marketing efforts.

But there is little point attending these events if you don’t intend to make an impact. This is where the phrase ‘Go big or go home’ comes to mind. Competition between businesses of every sector is vast in the current climate – you won’t want new and upcoming entrepreneurs stealing your limelight with a more professional display.

Employing an experienced designer could be the solution your business needs to create a real buzz. There are hundreds of highly qualified designers out there with invaluable marketing and events expertise, and they are probably itching to get their hands on your company logo design and give it the refresh it needs.

Your upcoming trade show could be the excuse you’re been waiting for to revive your marketing materials and start gaining new custom. An experienced designer will work alongside you every step of the process to create something unique to represent your brand.

You may be anxious about the costs involved in hiring an exhibition designer, but there are many companies out there offering high-quality services with affordable price tags, specifically aimed at small businesses. Besides, they will be able to offer a range of services – from booth design to full event management – and you don’t need to go the whole hog.

If you do decide to employ someone to take care of the entire event process, you could end up saving yourself a whole load of time and company resources. An experienced events manager will take care of everything, from the design and build of your exhibition stand, to the logistics of the event, so you can carry on with the day to day running of your business.

Not only will an events manager oversee the design of your innovative, show-stopping booth or stand, they will also liaise with delivery teams and coordinators to ensure your display materials are delivered safely and on time – so all you’ll have to worry about is turning up and representing your brand.

What’s more, you’ll end up with a booth or stand that you can use for future events. Many of these designs will be versatile, so you can alter their size of structure to suit different marketing occasions. Some companies will even arrange storage for you until your next exhibition, saving you from having to seek out storage space and spend extra company resources.

Exhibition design companies can be found online, where you can browse their vast array of services and compare the best prices. For an accurate quote, it’s best to speak to an advisor directly by seeking out their customer service telephone number.

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