Industry Archives - BOLLYWOOD SURKHIYAN

The Textile Industry of Surat

Surat, an emerging city in the state of Gujarat, is known as the textile city of Gujarat. And, the epithet is perfectly suited to the city. The textile industry is one of the oldest and the most widespread industries in Surat. A major part of the city’s population is associated with the textile industry.

Overview of the Surat textile industry

The textile industry in Surat is mainly engaged in the activities of yarn production, weaving, processing as well as embroidery.

Surat is well known for its synthetic products market. It is mainly engaged in the production and trading of synthetic textile products.

Nearly 30 million metres of raw fabric and 25 million metres of processed fabric are produced in Surat daily. The city has several textile markets that exist since times immemorial. Zampa Bazaar, Bombay Market, JJ Textile Market and Jash Market are among them. Katat Gam, Magdalla and Udhana are the areas of Surat where manufacturing is mainly concentrated. In the course of time, people from various other places like Rajasthan and Kolkata settled in Surat in order to carry out their textile business.

Brands from Surat

The famous brands of Garden and Vimal textiles evolved from Surat. A few other brands like Parag and Prafful from Surat did become famous for a short time, but failed to create a lasting impression in the market.

Major markets

The main market for Surat’s textile products are India and other Asian countries. Around 90% of polyester used in India comes from Surat. However, international demand for its products is not very significant. The Middle East is the major export market for Surat’s textile products. According to experts, more improvisation in the quality is required to cater to the demands of the international market.

Growth

The Surat textile industry has grown considerably over time. As per recent figures, textile production in Surat has grown by 10% in the last 5 years, while the market for embroidery has grown from an almost negligible amount to around Rs. 30000 million over the same period.

Strengths

One of the main reasons behind the growth of Surat’s textile industry is the city’s ability to adapt to changes and the latest trends. The city is quick to respond to any changes in the preferences of people. The industrialists here have strong entrepreneurial skills.

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10 Indian Industry Sectors to Perform Well in Current Global Recession

As every business sector is affected by present global crisis and everybody is talking of slow down in business, still in India there are few sectors which will grow in this adverse situation. Lets have a look.

1. Food

No one can survive without basic food material like milk, vegetables and drinking water. Food processing companies will not be affected much and rather will earn profits by increasing the prices. These are the basic needs which we as a common man can not produce by our self.

According to MFPI, the food processing industry in India was seeing growth even as the world was facing economic recession. According to the minister, the industry is presently growing at 14 per cent against 6-7 per cent growth in 2003-04.The Indian food market is estimated at over US$ 182 billion, and accounts for about two thirds of the total Indian retail market. Further, the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

2. Railway

As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelers will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters. The freight traffic of Indian Railways has continued to grow in the last few months, albeit at slow pace, indicating only marginal impact of the global recession on the Indian economy.

The Railways registered 13.87% growth in revenue to Rs 57,863.90 crore in the first nine months ended December 31, 2008. While total earnings from freight increased by 14.53% at Rs 39,085.22 crore during the period, passenger revenue earnings were up 11.81% at Rs 16,242.44 crore. The Railways have enhanced freight revenue by increasing its axle loading, improving customer services and adopting an innovative pricing strategy.

3. PSU Banks

As seen in the private sector much of the job cuts due to global slowdown, its the PSU sector Banks which gained much confidence due to job safety and security. More and more people are likely to turn towards government institutions, particularly banks in the quest for safety and security.

A report “Opportunities in Indian Banking Sector”, by market research company, RNCOS, forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 23.3 per cent till 2011.

4. Education

As Education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap. The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join. We will see more and more foreign educational institutions to come up in India in recent coming years.

Huge government as well as private investment is likely to flow into the Indian educational system. D E Shaw, a US$ 36 billion, global private equity firm is planning to invest around US$ 200 million in the Indian education sector.

5. Telecom

People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication. With cheap cell phones available in the Indian market and cheaper call rates, the sector has become the necessity and primary need of everyday life.

Telecom sector, according to industry estimates, year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million – a full century ! The Telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession. The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.

6. IT

Recent news shown that Indian IT sector will grow 30-40% next year. And on the other side to survive in current slowdown, industries have to decrease the cost and for that they will resort to customized IT solutions which will further boost up the software solution demand.

India is fast becoming a hot destination for outsourced e-publishing work. As per a Confederation of Indian Industry (CII) report, the industry is growing at an annual rate of 35 per cent and India’s outsourcing opportunities in the value-added and core services such as copy editing, project management, indexing, media services and content deployment will help make the publishing BPO industry worth US$ 1.46 billion by 2010.

7. Health care

India in case of health care facilities still lakes the adequate supply. In Health care sector also there is huge gape between demand and supply at all the levels of society. Still there are so many urban areas were you could hardly find any multi specialty hospital. And in case of metros the market sentiments itself created a need of psychological consultation.

Healthcare, which is a US$ 35 billion industry in India, is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017. The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs.

8. Luxury products

The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly. They will not change their life style and will not stop spending on luxurious goods. So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it. Luxury car makers are pouring in to woo the nouveau riche (Audi, BMW are the most recent entrants).

According to recent research on luxury trends, the number of families with annual incomes of more than $230,000 will have more than doubled from 20,000 in 2002 to 53,000 by the end of 2005 and will grow to 140,000 by 2010.

9. M&A & Marketing Consultants

As in the current business slow down survival will be the main focus, the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market. Others may join hands to fight with this situation together will call for the Marketing & M&A consultants. In a booming market there are growth strategies and M&A opportunities to advise on. When businesses are cutting back, consultancies will be right there to help clients decide where to wield the axe.

According to Ministry of Commerce and Industry’s estimation, the current size of consulting industry in India is about Rs.10000/- crores including exports and is expected to grow further at a CAGR of aprox. 25% in next few years

10. Media and Entertainment

In current bad times, where people are losing jobs and getting enough time to watch TV, they will seek entertainment at home and hence advertising revenues will increase for the commercial channels. Also businesses like production of religious texts and religious materials, religious channels will do well. The TRP of religious channels will increase compare to the other entertaining/commercial channels.

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI), the Indian M&E industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 23.81 billion by 2012. According to the PWC report, the television industry was worth US$ 5. 48 billion in 2007, recording a growth of 18 per cent over 2006. It is further likely to grow by 22 per cent over the next five years and be worth US$ 12. 34 billion by 2012.

Where Is the Cement Industry in India Heading Exactly?

Introduction

India stands second in the world in cement production. The cement industry in India then naturally becomes a major aspect of the Indian economy, as it employs over a million people. The Indian cement industry drew massive investments from within India and also from other countries, after 1982 when it was deregulated.

The cement sector is likely to benefit in a big way from India’s enormous potential in construction and overall infrastructure development. Major government plans like the ones in which it proposes to develop nearly 100 smart cities will definitely prove to be an enormous boost to the sector.

Anticipating these developments in the country, backed by related foreign policies by the Indian government, investments by many foreign cement giants are getting attracted. Ready accessibility to raw materials like limestone and coal to produce cement is a factor that is majorly driving growth of the cement sector.

Market demand

In India, the demand for cement is expected to increase due to government’s push for large infrastructure projects, leading to 45 million tonnes of cement needed in the next three to four years.

By 2025, the demand for cement in India is estimated to be nearly 600 million tonnes per annum. The housing sector, among all, drives the highest demand for cement in India, as it takes 67% of the total consumption. The rest of the cement is almost equally consumed by commercial and industrial constructions, and infrastructure.

Cement companies have a big responsibility to increase their capacity to nearly 56 million tonnes to cater to the growing demand. By the end of 2016, India’s cement capacity may grow eight per cent to 395 MT. The capacity is further expected to increase to 421 MT by the time 2017 ends.

Some 20 companies dominate the cement industry of India as they produce 70% of the total cement in the country. Take a look at the scenario in India:

– 97% of total installed capacity – 188 large cement plants

– Rest – 365 small plants

The large plants are majorly located in Rajasthan, Andhra Pradesh, and Tamil Nadu.

Investments

The country’s cement sector has recently drawn heavy investments as more and more construction and infrastructural activities are leading to continuous rise in demand.

During the period from April 2000 to December2015, US$ 3.101 billion of FDIs were drawn by cement and gypsum products, says the data released by India’s Industrial Policy and Promotion department.

Major investments have been made by best cement manufacturing companies in India, which are recognized as producers of best cement for construction.

– UltraTech Cement in the process to acquire Jaiprakash Associates factories for Rs 16,500 crore.

– Birla Corporation Ltd to acquire Lafarge India’s 2 cement assets for Rs 5,000 crore.

– Dalmia Cement (Bharat) Ltd expanding business in the North East with an investment of Rs 2,000 crore.

– JSW Group plans to expand its cement production capacity to 30 MTPA from 5 MTPA by setting up grinding units closer to its steel plants.

– UltraTech’s Greenfield grinding units in WB and Bihar.

Government initiatives

The Government of India, in its 12th Five Year Plan, planned to increase the cement industry’s capacity to 150 MT by investing huge amounts in infrastructure.

Similarly, the main objective behind constituting the Cement Corporation of India in 1965 was to make the country’s cement production self-sufficient. The CCI has 10 units across India. At the same time, the government is approving various investment schemes introduced by the private sector to encourage their growth in the cement industry.

Here are the highlights of some such government initiatives:

– A slew of measures to augment investments in infrastructure in Budget 2016-17, as demand for cement will be directly proportional to growing spends on infrastructure.

– Allocation of Rs 7,296 crore for Urban Rejuvenation Mission which includes smart city development.

– The allocation for Pradhan Mantri Gram Sadak Yojana raised to Rs 19,000 crore for FY17.

Apart from the central governments, some states have also taken major initiatives to promote cement production.

– Launching of low-priced cement by Tamil Nadu Government. The sale begins at Rs190crore a bag.

– A bulk cement handling unit has been set up at Kochi Port, sanctioned by Kerala Government, at an investment of Rs 160 crore.

– Proposals worth Rs 9,200 crore have been approved by the investment promotion board of Andhra Pradesh. These include 3 cement plants and a few other projects’ concessions.

Economic growth and environmental protection are not at odds. They’re opposite sides of the same coin if you’re looking at longer-term prosperity. – Henry Paulson

To reduce energy consumption and find innovative ways to produce cement in a more efficient way, India needs to push for energy efficient measures. A water positive cement manufacturing company, for instance, achieves two things. First, produce best cement for construction, to stay in the competition. Secondly, it establishes a way of saving water even in such massive production.

India has over the time realized the need for newer methods to cut down on energy consumption. For this it is collaborating with Switzerland to bring technology and systems of more efficient cement production. India’s ability to meet the ever increasing demand for cement from the infrastructure sector depends on the success of this step.

The cement industry in India has been appealed by the government to abide by its decision to avoid bitumen for all the new road construction projects and instead adopt cement. The reason given for this is that cement is not just durable but also cheaper in the long run, plus it is a low maintenance product.

The road ahead

For the best cement manufacturing company/ies in India, the states in the eastern region of the country are emerging to be fresher unexplored markets. These regions can create the cement demand for future. On an even larger scale, in the coming decade, a lot of developing nations, including Middle East and Arica, are likely to look at India as a significant source for importing clinker and gray cement. This will lead to a better preparedness of the cement industry in India. Amongst the hundreds of cement plants within the country, the ones located near the ports at advantageous positions will have to be prepared to stand a tough competition from plats that are located in the country’s interior. For instance, the cement plants on Visakhapatnam and Gujarat ports which are located on the sea shores, will need to be logistically well armed.

Besides, the cement industry in India is expected to attract a large number of foreign cement production companies. The major lure for the foreign players is the constant demand for cement and superb profit margins the cement business brings. Looking at the current cement market scenario, the domestic cement companies too look poised to go for global listings through GDR or FCCB.

While the Government of India is taking so many measures to improve the support the cement market by creating friendlier laws such as increased infrastructure spending and lower taxation, the sector is showing a lot of results by growing with leaps and bounds. This makes it remain a major part of India’s economic development story. And while seeing its own growth, the cement industry, due to its sheer industry size and efforts to make more water positive cement manufacturing companies, is also contributing to environmental sustainability effectively.

The Indian Film Industry

Indian films began in 1896 when an agent from France brought his movie equipment and showed moving pictures in Bombay. That was an important point in Indian history and the start of the development of the Indian film industry.

The first film made in India was released in 1913 by Dadasaheb Phalke. The film’s title was Raja Harishchandra. It was a mythological film that has since been produced several times.

There are now different types of film industries in India categorized by their regions. These are: Hindi, Telugu, Tamil, Kannada, Marathi, Malayalam, Bengali, Bhojpuri, Gujarati, Oriya, Punjabi and Assamese films.

The first Indian film shown in India was the movie Alam Ara which was released in 1931. It was also the first movie that had sound effects; the movie was called a “talkie” because it was the first time the actors were heard talking in a film. This was again the beginning of a new era for the Indian film industry.

During the 1930s and 1940s Indian films began to have a modern outlook and adopted the emerging societal ideas and practices of the decade. Film makers added major innovations to their films. In 1935, the movie Devdas was released. It wasan important film of the decade. The film was directed by Pramathesh Barua. The movie was based on a love tale and presented the distinction between femininity and masculinity.

The world-famous Bollywood was a Hindi film industry that started in the 1970s. It is inspired by the American film industry’s Hollywood. Bollywood is now one of the leading film industries in the world which has released many movies and introduced popular actors and actresses.

The Golden Age of the Indian film industry began in the 1940s. Some of the best films were produced during this decade until the 1960s. The films Pyaasa and Kaagaz ke Phool were two of the movies produced during the Golden Age.

In the 1950s, the Parallel Cinema movement began, led by the Bengalis. Some of the movies produced during this era were Neecha Nagar and Two Acres of Land.

The Indian modern cinema was introduced in the 1960s. It was when romance movies and action films became popular in the Indian film industry. During the mid-1970s until the 1990s, Indian cinema began producing films about bandits and gangsters.

The Indian film industry continues to produce and release movies that reach the world beyond Bollywood. Indian film producers are known to make lengthy movies, with some films lasting three hours or more.

Understanding Business Development Ideas For Event Management Industry

What is Event Management?

Event management refers to methods of outsourcing business occasions, social occasions, or a combination of both. There is no limit to the business development ideas for an event management business. It is possible to organize every kind of event ranging from wedding to a political rally. An event management team can be retained for any type of business meeting.

500 Billion Dollar Industry:

Last 15 years have witnessed a tremendous growth in the field of event management. If we add the amount of money spent on event management all over the world in one year it comes to a whopping 500 billion dollars. Gone are the days when we could do with hiring only a small catering team that supplies the food for a business event. If you wish to make an impression on your potential clients today, hiring a meeting management company is a necessity.

Events of Any Range Can Be Managed:

If you wish to start an event management business and you are looking for business development ideas for it then you will be happy to know that you can start this business for any range. It is possible to manage an event for only a small group of people. On the other hand, you can manage mega events for five thousand people and more.

People prefer to choose an event management team that is known for its expertise in this field. When you plan an event, it not only consumes your valuable time but also produces much stress. Event management business owners have contacts in this field and they can offer you the best possible services at the most competitive prices.

Manage Accommodation and Entertainment:

As an event management business, when you organize an event involving five thousand people for a whole day, you should not assume that catering is the most difficult thing to manage. Accommodation and entertainment are also very important for managing such large events. You also require sufficient and efficient staff for the event. Moreover, you also have to plan about the size of the room, seating arrangements, and the total budget of the event. If you do not have enough expertise to deal with all of these factors, you may face difficulties in running event management business successfully.

External Factors Affecting Event Management Business:

Several external factors also affect the growth of the event management industry. Some of these factors are the rate of the growth of economy, lifestyle, and changing characteristics of the people living in the area. Tourism and branding activities like festivals and corporate activities such as conferences, product launches, award ceremonies, and gala dinners are under the scope of event management business. Key factors for the success of an event management business are reputation, network, service promotion, links with the suppliers, and high quality managerial skills.

Restaurant Consultants For Industry Insights

As the food industry is increasingly relying on the evolving dining trends of people, restaurant owners need to move ahead with more strategic and insightful approach for business continuity and growth. This will help them to respond according to the changing market conditions. Insightful steps for managing restaurant business operations will dramatically influence the business revenue and growth in the niche. Taking insightful, measurable steps for business expansion or recalibration or setting up a new business need extra efforts and business intelligence approaches. One of the best ways to take responsive, sensible actions is to consult with a restaurant consultant.

Restaurant consultants will adjust your restaurant management hierarchy and streamline its operations so that your business can safely perform better and sail beyond the expectations. Today, more and more restaurant owners are relying on these consultants in order to lower their total cost of ownership as well as evolve as per the demanding market. Consultants not only provide information on financial planning and risk analysis, but also render prudent insights into outsourcing, market & competitor analysis, business diagnostics and performance measurement, which is essential for business owners.

Sometimes, it becomes difficult to gather complete industry information to take business-critical decisions. Therefore, consulting with a restaurant consultant is the best option. With the help of experienced consulting professionals, you can easily define your new objectives and set new standards to achieve them. They will essentially help you in developing risk-free and growth-oriented business plans that will help your business to flourish in the transforming food industry. They will highlight every minute factor that plays a greater part in business management, such as level of competition, climate of the region, food industry trends, and market trends.

Consultants deeply analyze the business plan and redesign it according to needs. They help in aligning the operations and revitalizing the disaster recovery plans. It will help you in minimizing the complexities and improving the business flexibility. If needed, consultants rewrite the restaurant business plans for effectively conceptualizing initiatives. It includes long-term development moves, predicative analysis, and exit strategies. In order to drive greater success for your business, business experts focus on marketing strategies, which often includes tactical marketing, online marketing, website design, local store marketing, and much more.

Therefore, if you want to enhance revenues of your restaurant business, then you need to consult with restaurant consultants that can offer consulting in all aspects of restaurant operations, development and management. They will help in implementing cutting-edge management solutions that will deliver value to your business.

Creating An Original Brand Identity For Network Marketing And Direct Sales Industry Distributors

In the network marketing, MLM, and direct sales industries there is some conflicting information about how to go about establishing a personal brand in the industry.

Lets look at what a personal brand is. A personal brand is a way of attracting business to you by promoting yourself in addition to or in place of your product. In these industries people do business with individuals they like or feel they can relate to. They also do business with people who come across as having insider knowledge or leadership skills.

While I do not recommend portraying oneself in false terms to establish a powerful brand, it’s a good idea to play up your strengths. If you are just starting out, your brand should be based around the strengths you bring to your new business, not the fact that you are just starting out and haven’t made any money yet.

Portraying oneself as a strong leader does not necessarily mean posing with a sports car or even dressing up for a photograph. It means telling a story that will invite people to relate to you and be curious about your business.

The fact is – there are 100s of income opportunities on the internet these days. They are mostly marketed in very similar, and unoriginal ways. A very effective branding technique is to look at what other people are doing, and do something very different.

In this particular industry there are basically two general types of branding I see a lot.

The first is the “money and cars” type of brand which portrays success in the business as a pleasurable experience and encourages site visitors to imagine having nice things and a lot of money as a part of the home business experience.
The second is the “soft” brand. With this type of brand, often used with health and wellness MLM products, the financial rewards take a back seat to having a “feel good” product. While this type of branding is often instigated by MLM companies to build product loyalty, it often functions to conceal a weak compensation plan where few distributors make much money.

Neither of these types of branding are particularly original. I would suggest that on the internet it’s a good idea to build a brand that goes against the grain of these two types and establishes a more unique sort of image for the distributor.

This is a creative process. The secret to building a loyal following and attracting customers is building a deep brand on the internet. This sort of branding cannot be bought, it must be earned.

How is a deep brand established on the internet?

Through the written word. Distributors who wish to brand themselves but are unwilling to write web content on a regular basis will struggle to create a brand. Blogging is perhaps the most familiar form of content distribution, but getting traffic to a blog requires comprehension of how information is actually distributed on the internet – the sort of marketing knowledge that is never taught in most company-provided marketing training.

In fact, some companies in the industry actively discourage or even prohibit discussion or content marketing on the internet. My only advice is – avoid these companies like the plague.

Branding with content takes time and patience. Distributing the content effectively requires specialized knowledge of how the internet really works.

Who said building a brand is easy?

Building a brand does not have to be hard, but it does take time.

For this reason, brand-building should be piggy-backed with other marketing activity. It is unwise for an independent distributor to invest money in branding-only activity. Still, most promotional activity should be done with an eye to increasing visibility of the brand.

Here’s What Industry Insiders Say About PPC Advertising

Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the Google AdWords campaign with immense technology advanced paid marketing strategies and campaigns which can run online without any restrictions and with a smooth functioning process.

Let’s now understand more about a particular ad by Google named PPC Advertising.

Concept of Google AdWords: –

Google has come up with an advertising word tool called “Google AdWords”. It has a bunch of words collected which are bid the highest by online users. Google AdWords is also known as Paid Marketing. The advertisers have to pay to bid those keywords which are present in the paid campaign. Less-Effective keywords reduce the ad rank of the business.

Google AdWords sets the budget bar as per your requirement. You can choose the bid on the lowest rated word also and run your campaign with low budget as you desire. In the world of AdWords, impressions, click strategy, keyword planner plays the major role for a successful paid marketing on a digital platform.

Search Engine Marketing: –

The conceptualization of SEM is done to elaborate the functioning of paid marketing on Google search engine. The major examples of SEM are Google, Bing, Yahoo wherein they allow the advertisers to advertise but through various methods like: –

1.) PPC: Pay Per Click (Advertise is taken into consideration)

2.) CPC: Cost Per Click (AdWords are taken into consideration)

3.) CPA: Cost Per Acquisition (Impressions are taken into consideration)

The most relevant form of advertising through a search engine is PPC Advertising. Pay- Per- Click marketing strategy reduces the wastage of money to an extent. In this paid marketing strategy ads are shown to the users as per the keywords entered by them in the Google search engine. The advertiser’s money will only be deducted when a user will click on their respective ad and will visit the page. The advertiser cannot boost his ad by paying more to go ahead of his competitors. The whole PPC marketing revolves around the keywords used by the users. Thus it is also known as

“Keyword Marketing”. PPC Campaign is effective as it reaches out to a potential audience which is genuinely interested in the product and the ad gets proper exposure in the industry through this marketing tactic.

Importance of PPC Advertising: –

1.) PPC Campaign has a hyper-specific audience that clicks on a particular ad of his taste of interest.

2.) From the monetary aspect, it is well-secured tactic wherein deduction happens on a click.

3.) There is no unwanted impression or surfing happening by clicking the paid marketing ad.

4.) PPC occurs with full authentication through ad auction, each and every keyword is auctioned for a search engine to determine the advertisements validity through Search Engine Result Page (SERP).

PPC Advertising Examples: –

Olay BB Cream had come up with a PPC Marketing tactic which involved site links, an offer, and a trademark.

The mixture of these three elements makes an ad look reliable and eye-catchy because of the stated offer. Site links give an opportunity to the user to click wherever he is amenable to look for the stated product. The registered trademark can accelerate your rank in the search engine.

An Audi PPC Ad Campaign had site links, verbs and social extensions which uplifted the ad in the search engine.

Site links are a sure game changer as they give freedom to a user to know the insights of a product in a more systematic pattern.

Verbs from the ancient times have described an item’s quality in a much better way than writing a simple line. Audi had created one single line that stated “Experience New Audi Luxury Cars and Models at Audi USA.com”.

A social extension with a huge amount of followers changes the game on the Google platform in a wink of a second.

Conclusion: –

A PPC Campaign is the most effective and economical way to deliver paid ads. It is a backbone for growing as well as the giant business’s marketing model. Keywords for generating an ad can be auctioned by bidding and the rank of the business can be known from the Google search engine.

PPC Marketing gives a niche market audience that engages in a product and uplifts the features of it at the same time. It allows displaying ad in a specific demographic or a country globally or locally with time and day preference. It helps in targeting customers and redirect them back to advertiser’s website.

How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.

According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.

In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:

1. A customer-centric approach

Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.

By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.

This way, e-commerce businesses can make sure good customer retention rates.

2. Chatbot Experiences

Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.

chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.

With the help of chatbots, the businesses can give the customers with literally 24×7 customer service along with personalized recommendations.

3. Identify the target audience

AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.

4.Conversational Platforms

AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.

5. The Virtual Mirrors Experience

It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually “try on” clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.

Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.

6. Gesture Recognition

Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.

7. Improved recommendations for shoppers

With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a “personalized shopping experience” for customers.

8. Quality Product Descriptions

It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.

CONCLUSION

Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers’ buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.