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5 Publicity Hacks For Startups To Grow Your Business Now

One common thread about startups is that most are pressed for time and money.

They know they need to establish their brand, but lack the major funding of most established businesses.

Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage.

They understand the longer it takes to create name recognition the longer it will take them to build sales and profitability, but they aren’t sure how to get the process rolling.

Here are five publicity hacks for startups to quickly attract the attention of newspapers, radio and TV stations, and generate the needed publicity for immediate growth.

#1. Create a short summary highlighting what makes the business special and why it is different than other companies in the market space.

A startup should avoid the standard press release if possible.

The common mistake is to create the typical release and just send it everywhere hoping something will stick.

Instead, depending on the type and scope of the business, offer an exclusive story to the media with a lot of news “hooks”.

Point out interesting details and pitch the local business journal, daily newspaper, or a TV station announcing your company’s launch before it happens.

You can put together an interesting summary with an eye catching headline. Journalists like to break stories and are always watching for new businesses they can write or talk about.

Businesses can always issue and distribute a standard press release later after a major news outlet or two have broken the story.

#2. Develop a short, quirky video for social media.

Video, of course, is highly used in today’s highly digitized world.

A video can humanize the owners and team, and get people talking about it.

Many people would also rather watch something than read about it.

A video can help cover all the bases. It can depict some emotion and show aspects of the business print cannot deliver.

A company can also link to their video for added PR value when the business does send out its press release.

#3. Host a special event.

A special event can create excitement for the leadership, team and recruiting. The right type of event can also have a lot of media value.

Creating a special event is where creativity kicks in. You can do something a little off-the-wall such as creating the world’s biggest cheeseburger or selling 50 dresses in 50 hours to build revenue for a nonprofit or repairing a house for a needy homeowner if you are a painting company or construction firm.

You can do something related to computers if you are a tech firm.

Many ways exist to execute an event and accomplish your goals. Remember a business will need something visual if you wish to attract local TV stations.

#4. Tie-in a charity.

Community outreach can be a key part of a communications program. A new company can develop something at the outset that benefits a local charity and gains the attention of the media.

Editors and producers like companies that do something creative and give back to the community.

You can do some special things with nonprofits that involve bringing your pets to work or small children. The media loves dogs and kids.

#5. Publicize your press coverage on social media and your website

Your newsroom should be kept up-to-date and make sure you link to your stories on all your social channels.

Print, video and digital all play off each other with SEO benefits as well.

Keep in mind the more coverage you get, and the more media relationships you establish, the more credibility you will have for future stories.

Invest $100 Dollars and Grow Enough Seed Capital to Start Your Own Business

Do you have ideas for a business you want to start but do not have the seed capital it takes to get your business idea off the ground? Are you tired of being turned down for small business loans because of your credit or financial status? There is a way you can grow enough seed capital to start your own business and even build a substantial income. If a sixteen-year-old can do it with his lawnmower in one month, then so can you!

One summer day I observed my neighbor’s teenage son as he went door to door with his lawnmower offering to cut grass in our neighborhood. I asked him how many lawns he had cut that week and he said four and needed two more to make $120 dollars. I admired the young man’s determination and ambition and I asked him if he was saving for anything in particular. He told me he wanted to buy a car that cost $1200 dollars that he hoped to have saved by the end of summer.

My neighbor’s son didn’t realize that what he was doing was similar to the concept of compounding money. If he repeated cutting the lawns of the neighbors that paid him weekly and added one more lawn per day each week, his money would grow exponentially. His $120 dollars from the first week of cutting one lawn a day would double the second week to $240 dollars; by adding one more a day the third week to $360 dollars and by the fourth week he would make $480 dollars for his week’s labor. His earnings for four weeks would have totaled $1200 dollars. If he thought he could make enough to buy his car by adding one lawn a day, six days a week, for four weeks, I’m sure he would have done it without any problem. Otherwise, it would take him the entire summer at $120 dollars a week to make his $1200 dollars to buy his car.

This is how compounding your money works. The goal is to take the initial investment and increase it by 30% or higher. Using this example, the first $120 dollars never left the young man’s pocket; his investment object (which was his physical labor) increased his investment ten times by adding to his weekly earnings. He would have earned ten times his initial goal of $120 dollars a week in just four weeks, a 1,000% return!

Imagine if this was your $120 dollars that you started with as your initial investment. The difference being, instead of doing a laborious type work for your money to grow, you used the internet to find investment objects with intrinsic value that you could purchase. You would have enough of a profit margin built-in to locate buyers to purchase your investment object that would give you a Return On Investment (ROI) of 30% or higher. The key to this method of compounding money is to repeat this process by reinvesting your profits back into purchasing objects of greater market value and reselling for a higher ROI.

The great thing about compounding is you can start with whatever amount of money you have to work with. You can start with $100 dollars and build enough seed capital to start two or three businesses. Use the internet to search for investment opportunities that you can invest in and build on. If a sixteen-year-old can do it with his lawnmower, you have a much greater advantage; you don’t need a lawnmower as your tool, you just need the knowledge and then the skill. Knowledge can be acquired, and the skill will come through experience. So gather together your initial start-up capital and get started!

The Top Ten Ways To Grow Your Business

Following startup, many small businesses are so concentrated on daily business operations that they do not, or cannot, take the time to actively focus on business growth. While others are focused on growth but do not have a strategic plan to achieve it. The Top Ten Ways to Grow Your Business is provided to help your small business enterprise attain growth beyond startup on a continuous basis, and is based on my experience working with small businesses from startups to expansion.

Know Your Market Opportunity – When I work with small business executives and entrepreneurs, one of my first questions, if not the first, is-“Do you really know your market opportunity”, or more succinctly, “Do you know your strategic market opportunity?” And then, “How well do you know your strategic market opportunity?” These are your common how, where and what questions that a small business owner or entrepreneur must ask. For instance, how do you see your market?, where is your market”, and what is your market? Business growth is extricably linked with and to market opportunity, and how well you capture it. In my experience business growth is a function of envisioning your strategic market opportunity, planning how to acquire it, executing your plan, and then working your plan to attain it.

Know Your Customer – Your customer is the primary focus of your business enterprise. Identifying who your customer actually is, followed by knowing your customer needs, is essential in meeting growth objectives. Staying connected with your customers via email, web site, face-to-face conversations, and special customer appreciation programs, such as offering a monthly customer discount, strengthens your customer base and lets you know who your customer is. Think of it this way; a customer-centric organization gains a competitive advantage over competition, which typically results in a bigger share of the market.

Cultivate and Maximize Your Brand – Brand recognition has become critically vital to small business growth as much as knowing your market, customer development, product and service credibility, growth strategy, pricing, cash flow, and having the right executive team in place. Your brand is the ‘face’ of your small business enterprise and how well recognized it is well directly impact your business growth. Cultivating and maximizing brand recognition is crucial to your business success. The new marketing media approaches include social networking venues such as Twitter, Facebook, LinkedIn, MySpace, YouTube, etc, which need to be exploited. Global companies have realized the enormous marketing opportunity these venues provide and have established social networking as a primary business function. The small business enterprise can likewise take advantage of this expanded, nearly free, marketing approach to reach customers and increase brand recognition. Cultivating and maximizing your brand distinguishes you from competition and allows your customers to link your business with your brand.

Develop Your Growth Strategy – Developing a growth strategy is a best-management process which involves determining long-term growth objectives and developing a specific action plan for attaining these objectives. The process involves an assessment of your market environment from the perspective of having the relevant market experience after startup; performing a SWOT analysis; selecting a set of alternative growth strategies based on changing market conditions, and then implementing your strategy. Note that this is in reference to the ‘envision, plan, execute and attain’ model I mentioned previously. The strategic growth plan is developed from the viewpoint of your small business corporate entity, where the focus is on the accomplishment of your strategic business objectives based on four critical questions: Who are we? What do we do? Where do we want to go? How do we get there? The answers to these questions will give you the information necessary to create your strategic objectives for your growth strategy.

Get The Right People On The Bus – This is one of my favorite discussion points, concerning leadership and relates to the strength, character and capability of your executive team. Here we use ‘bus’ to refer to the small business enterprise or organization and comes from Jim Collins’ book, ‘Good To Great”, where he quotes Ken Kesey’s reference to a bus as being the company, organization or firm. Collins found”…if we get the right people on the bus [in the company], the right people in the right seats [in the right executive roles], and the wrong people off the bus, then we’ll figure out how to take it somewhere great [to attain the founder’s vision]…” As a small business owner, it is incumbent upon you to ensure you have the right executive team in place that will take your vision of where you want your company to go, and achieve it. Business growth at all levels is largely achieved with the right people on the corporate ‘bus’, driving it to success.

Listen To The Experts-Hire a Business Advisor, Coach – According to The National Federation of Independent Business [NFIB] Education Foundation, over the lifetime of any small business, 30 percent will lose money, 30 percent will break even, and just fewer than 40 percent will be profitable. The Small Business Administration [SBA] reports that 50 percent of all small business fail after their first year, 33 percent fail after two years, and nearly 60 percent fail after four years. A Business Coach and Advisor will work with you to help avoid becoming an SBA or NFIB statistic, help you to maintain focus on driving your business forward, work with you to develop and refine your objectives, help you to develop critical business growth strategies; and provide an honest assessment of where your business is in its life cycle.

Follow Your SOLE – It has been my experience that the small business executive responsible for business growth almost always follows and prescribes to a framework that embodies the envision, plan, execute and plan strategy in achieving business growth. Often this resembles what I have developed for my clients as the SOLE Framework. The SOLE Framework provides the context for accomplishing business growth optimization where you: Solve a critical market problem or need; Optimize growth by meeting customer needs in solving a problem, Leverage your principle business core competency, and Establish a competitive baseline to achieve business growth.

Be A Hedge Hog – The Hedge Hog Concept was developed by Isaiah Berlin in his “The Hedge Hog and the Fox” Study which divided management, leadership and professional positions into two clusters: hedge hogs and foxes, based on Greek mythology, where the fox knows many things, however the hedge hog knows one big thing. The fox is a sleek, cunning, fleetly, crafty and beautiful animal. On the other hand, the hedge hog is a dowdier creature, more like a cross between a porcupine and a small armadillo who when faced with danger rolls up into a very prickly ball and spends his days looking for food. However, Berlin points out that this otherwise simple creature is certainly not stupid, or simpletons; they have a piercing insight that allows them to see through complexity and discern underlying patterns of behavior. The hedge hog sees what is essential, critical, and important, and ignores everything else. To be a Hedge Hog, the small business executive must see only what is essential and focus on it, exploiting the essential in a positive, productive manner and concentrate on three key dimensions: what you can be the best in the world at; what you are most passionate about; and what drives your economic engine.

Establish a Competitive Culture – A competitive culture concerns how your organization is structured for market competitiveness. In fact, corporate culture is a competitive advantage for a small business focused on growth by following a rather simplistic approach, based on organizational shared values, direction, mission and belief that the primary focus of a small business is to first meet customer needs, followed by employee empowerment to meet those needs, then community involvement, using common business sense approaches towards conservation, and then attention to investor interests. This hierarchical organization places the most important focus on meeting customer needs, followed by empowering employees to meet those needs creating a company structure that is positioned to be highly competitive.

Optimize Business Growth – What is Business Growth Optimization? I think a good way to initially answer this question, is to draw an analogy to a perfectly timed automobile engine running on all cylinders, smoothly, fully optimizing its capability to produce maximum power. Similarly, the small business growth company that is fully optimizing its core business competencies is structured to maximize competitive advantages and has a strategic business growth framework; running smoothly on all cylinders if it were, is attaining Business Growth Optimization. In my experience, attaining Business Growth Optimization is a three-tier process involving the SOLE Framework, achieved through the establishment of the Hedge Hog Model and implementation of the Cultural Competitiveness Organization structure.

13 Winning Facebook Business Page Marketing Ideas to Grow Your Fan-Base!

OK, keep reading because we’ll share 13 simple strategies that

should be the first step you take after setting up your business page!

1. Videos are King. Post a video: This is the era of ed-u-tain-ment; your audience prefers to be ed-u-tained versus educated. Facebook users watch 1.8 billion videos per day, you may as well be one of them!

2. Contact with your Fans. Find out their likes and dislikes, what will fly and what’s a flop. Staying connected to your target audience. Staying plugged-in is another FREE way to perform market research. Research and polling are Great ways to ascertain exactly your visitor’s desires.

3. Add an effective CTA: (call-to-Action button) If your CTA is to book an appointment then you’ll want to write a post encouraging your target market to book their appointment now. Another advantage of correctly optimizing your CTA in this example, your clients can book their appointment by clicking your CTA. By clicking on the book now button this takes them directly to the Facebook Editorial calendar. This is a tremendous opportunity that saves massive time and increases conversion rates.

4. We love stores so include them on your page. Page Stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business. Talk about your new Story in your post.

5. Let your visitors know what others think of you. Post testimonials and reviews: According to recent research consumers trust reviews just as much as personal recommendations. Ask Amazon!

6. News sells. Announce news: You can post business announcements via Facebook Messenger. You can post events, sales, or community affairs on your Page to reach your customers at scale for FREE!

7. Questions are the answer. One easy way to keep your visitors engaged is by asking questions. People don’t care about how much you know; they care about how much you know about them.

8. Inspiration is always a healthy choice. Post inspirational and motivational quotes. If they are unique and highly engaging, they will be shared throughout other social media platforms.

9. Share related news: When you share the news that is relatable and of interest to your target market, it gives them a warm and cozy feeling. They feel that you don’t just care about promoting your products or services BUT YOU HAVE A GENUINE INTEREST IN THEM.

10. Crowd-source feedback: Ask your page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.

11. Share Holiday Greetings. Especially share those unfamiliar holidays, this gives it a fun-fact. And it induces engagement.

12.Create an Event: An event can be anything you make it. Create a stir and promote it.

13. If you post a piece of content that gets plenty of comments and shares; you should consider boosting that post! You never know when you may hit the nail squarely on the head or upload that perfect video that gets many shares; your visitors will let you know.

Keeping in mind recent research found that 78% of American consumers say they discover products on Facebook. Facebook is considered one of the top advertising channels online. 51% of the total US advertising dollars are spent on digital ads.

Another note, Facebook has over 2 million-month users, 65 million small business pages and 4 million advertisers on its platform. This makes it’s the biggest social media network in the world.

Lastly, Facebook is ever-changing. It’s a good idea to keep up-to-date and current with their rules, algorithm changes and marketing tactics.

Check out PYTalkBiz.com for more Facebook marketing tips and tactics. We stay current because we practice what we teach.

Tips on How to Grow Your Business

It is easy to start up a business but to maintain it and see it grow is a difficult task. There are several tips on how one can grow his or her business. Growing a business needs a lot of preparations which involves motivation, capital, time and patience. There are issues that you need to consider while you’re starting it up and make future plans on how you will help it grow.

You need to consider your costs and challenges. There are different costs that are incurred while starting up a business and those that are incurred while the business is operating. These costs include, man power, taxes and general expenses like electricity. Draw a proper plan on how you will be able to handle those costs so that they do not consume a large proportion of your profits. Aim at minimizing expenses in order to increase profits which you will reinvest back into your business hence giving it a chance to grow.

There are also challenges that business is likely to face for example competition. Make sure you research more into the market that your business is aimed to serve and how to out compete the likely close competitors. Be creative and do not stick to one method competing, you can adopt price differentiation or selling quality and standard products, even the way you brand your products matters.

Increase your clientele base. You can do this through many things; customer care is a major factor that most customers depend on to get attracted to your business. Respect customers because a customer is your boss in the business world. Listen to their desires do whatever they are requiring you to do. Most of the customers give you ideas on promotions you can run so do not ignore them

Also follow up your customers ask them how the products you should to them have been helpful and always design products that will make them purchase more.

Advertising is another key to any growing business. Advertise in newspaper, business magazine, social media and the internet.

Acquire affiliates to reach more people and down sell your prospects that will reject your initial offer

Choose a right location for your business. This depends on which products or services you’re selling and to which kind of people. Locating a business in a right place will help you to determine the prices to charge for your products and the type of the customer base your serving.

How to Grow Your Small Business Through Diversification – Three Key Strategies

Small business growth can be achieved through strategic diversification. Why are many businesses not fully leveraging the advantages of diversification? Primarily because the business owners don’t understand the benefits. Increasing profitability and business growth are the two drivers for diversification.

The advantages of diversification can include:

Economies of scale: for example, in purchasing, in producing, in supplying;
Minimizing sales peaks and valleys: for example, while one product’s seasonality results in slow sales; the other product’s seasonality results in high sales;
Production capacity utilization: for example, if your production facility is under-utilized, then adding new products through a diversified strategy can help you fill production capacity;
Overall efficiency improvement can be expected: through synergy efforts;
Reduction of costs: by sharing resource costs amongst the diversified products, services or markets;
Improved labor utilization: by being able to deploy your human resources in a more efficient work flow cycle;
Increased opportunities and sales;
Competitive advantage: by being able to bundle products or services together that provides unique value and unique differentiation.

There are three key diversification strategies: Concentric Diversification, Horizontal Diversification and Conglomerate Diversification.

Related diversification and/or concentric diversification. Related products or services, where sales, marketing, pricing, distribution, inventory and/or production can be shared. This works with closely related products or services, such as car sales, the extended warranty and the add-ons (e.g. upgraded stereo system, anti-theft devices, roof racks, etc.). Concentric diversification, where new products or services are added to the business to gain new customers.
Horizontal diversification. Adding new products and services to sell to existing customers and markets; the focus is on specific market segments. For example, the book seller who adds coffee services to the store.
Unrelated diversification and/or conglomerate diversification. Products or services that have no relationship to each other however through the addition of new products or services, the business spreads its risk. By diversifying into different products, services or markets, if one product is experiencing slow sales or a soft market than the unrelated product is more likely not to be experiencing the same issue. Conglomerate diversification is somewhat more than unrelated diversification; it is focused on acquiring competitors and growing through that process (with unrelated products and services).

The advantages of diversification in your small business are significant to business growth and success. Diversification can reduce your business risk and it can also maximize your opportunities by growing business operations while leveraging resources, materials, and fixed costs.

Diversification costs are typically funded through capital investment in your business. To invest effectively in diversification strategies you need to identify and focus on your expected outcomes and build business performance measures in place to assess successful strategies.

Some costs associated with diversification are new equipment, inventory, new systems, new staff, new distribution, new marketing programs, and more. Some of the benefits associated with diversification are improved productivity, improved workflow, improved customer services, labor and production cost savings, and more.

Your capital investment needs to leverage diversification, and vice versa. If you invest in new product development ensure that the integrated benefits results in an overall stronger unique value proposition. Develop business performance measures to ensure that your return on investment for diversification meets your expectations and supports your business.

Winning Business Plans – Market Manage and Grow

Writing a business plan is not the means to an end. Your objective should be writing one that wins investor interest, penetrates the market, makes money and grows your business. That said, it is essential to know what key elements, including marketing methods and business processes that are paramount to succeeding in any given market.

One of the best ways to start is by researching, examining and cross-examining every bit of information you can possibly find regarding your competitors methods of doing business. But keep this in mind. While there are many competitors out there, not all of them are truly succeeding in the market. Some are just staying afloat on a shallow stream of cash-flow. Others are slowing down, burdened from debt and about to sink. While a few may actually be on shore, well grounded, in the green and growing.

While there is something to be learned from each company your focus should primarily be on those who are actually successful. Study businesses that have a proven tract record for generating target income streams and revenue. Now the big question – How do you access another company’s business plan?

The Reliability Of Public Data

Once companies have gone public they must publish data analysis to investors and make them available through other public venues. Admittedly much of this information is fettered with generalities and inaccuracies. Relying on public data may not give you a true inside view of the company’s business process model or a real grasp of what makes it tick. But it is a start. There are four additional methods to getting to know the internals of a successful company’s business process:

1. Work for them

2. Work with them

3. Know someone who does one of the above

4. Get your hands on their initial business plan as well as any revisions.

Accessing The Plan

While the latter would seem to be the easier approach of the four, there is still the question of how to get access to the plan. Companies document, revise and share their business plans with staff, the media and in press releases. Parts of the plan appear in sales copy and human resource materials. That said, the data ends of readily available to the person who knows how to access it. There are business plan archives that take the time to gather business plan data from companies that have released data over time. The aim is to produce a complete business plan that is a mirror image of the company’s success, revealing proven methods that helped the company penetrate the market, win business and grow.

Learning Competitors Strategic Growth Techniques

The value of studying a pre-written and executed business plan that wins business is simple. You’re stepping into the shoes of business pros and successful competitors who know the marketing strategies that grow a business. You’re learning their strategy, technique and business process from the ground floor up.

Once you have the plan in hand read the mission statement and objectives. Familiarize yourself with the positioning of the company. Learn how the competitor strategizes in order to penetrate the market. Consider the established business process including the various departments, staff demographics, methods of documenting and communicating procedure, the cascade of information between departments and maintaining quality employee relations. Take time to examine the background, education, experience and other credentials of those on the team. Find out what makes that team tick and why the teams efforts work.

Seeing The Market Through The Eagle’s Eye

With your competitors business plans you get an eagle’s eye view of the market and a clear plan to both penetrate and capture various segments and niches. With an insider’s view of the business process you can examine the scale and dimensions of a working business model from which to engineer your own blue print. Designing your own business model becomes less abstract, less complex and much more comprehensive. In addition, understanding the inner-workings of the business process makes it that much more manageable.

So, before you write a business plan to help you market, manage and grow your business, take the time to access your most successful competitors winning business plan and learn the key elements that have lead to its success. In time you yourself will have a plan that wins investor interest, penetrates the market, makes money and grows your business.

8 Tech Tools You Should Be Using To Grow Your Business

Every business has their own unique needs and tech requirements. Yet, with so many tech tools out there, how do you know which ones are the best for your business?

As someone who lives and breathes digital marketing, I’ve used various tools and programs to amplify my marketing tasks and keep track of specific projects. It can be overwhelming at times, but it also gave me exposure to various tech tools, allowing me to really narrow down my favorites.

I’ve selected some of my favorite tech tools to help me be more productive. Here they are.

Canva

The Canva concept was built on a vision to rival Photoshop and make design easy and accessible to anyone [even people without a Ph.D. in photoshop]. In a nutshell, Canva is a graphic-design tool website. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals & is a great tool to create awesome content for your business.

Click Funnels

Marketing funnels made easy for your business. ClickFunnels gives you everything you need to market, sell, and deliver your products and services online! Use ClickFunnels to quickly create high-converting marketing & sales funnels for your business. They offer many integration options, hundreds of marketing templates & a wiki of free training. Get on it.

Zoom

Zoom is a leader in modern enterprise remote video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars – it is the perfect tool for Businesses to stay connected with their clients 24/7. Crystal clear video and audio for all of your conference, webinar, meeting or screen sharing business requirements. Its quick and easy to set up a conference and just as easy to join one from any of your devices – desktop, laptop, mobile device or tablet!

Google G-Drive

Back up and get access to files anywhere, on the go, through secure cloud storage and file backup for your photos, videos, files and more. Being able to store, sync and share documents and data with Google Drive makes it the perfect business collaboration tool. G-Drive starts you with 15 GB of free Google online storage – so you can’t go wrong.

Trello

Hello, Trello! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process Imagine a whiteboard in your office, filled with colorful sticky notes, with each note as a task for you and your team. Now imagine that each of those sticky notes has photos, attachments & links from other data sources. There is also a space to comment and collaborate with your teams. Now imagine that you can take that whiteboard anywhere you go on your phone and can access it from any computer through the web. Hello, Trello!

Essentially, Trello is a visual, web-based, project management tool for your Business. Its founders started Trello with the hopes to solve some high-level planning issues businesses face on a day to day basis. Boom I think they are onto something.

Vimeo

Elevate your business video marketing with a powerful video marketing & analytics tools – Vimeo! Vimeo is a video-sharing website in which users can upload, share and view videos. It was the first video sharing site to support high-definition video. Vimeo promises more engagement, more collaboration & more growth for your business.

Transferwise

Does your business make overseas transfers? Banks charge a lot for overseas transfers. But, Transferwise doesn’t. Transfer money abroad easily and quickly with their low-cost money transfers. They only charge the Business transferring funds a fee, not the recipient! Excellent conversion rates and unbelievable payment turn around times. [Note: transactions are not always processed by banks over the weekend, so try and process payments on weekdays to avoid delays].

Powtoon

Powtoon is a business tool for creating animated presentations and animated explainer videos. Make amazing videos in minutes with Powtoon. Use their library of styles, characters, backgrounds, and video, or upload your own!

How To Grow Business With A Mobile Application

Without an effective mobile application, your business will go nowhere. A mobile application is your e-store with which consumers will interact with you and buy your services or products. You have to ensure that consumers get the best way to satisfy their needs. Having a properly designed mobile application enhances the chances of business opportunities. You can also represent your products in a better way to your users. The need for a mobile application in business is no longer a point of discussion because companies have already adopted the concept. But the concern among people is how to use an application in the best way to draw more profits.

Mobile app development is growing faster. New approaches are introduced, and new options make your business plan even more effective. To get the most of the benefit of an application, you must have a creative marketing team that understands your business. You need to select your platform and design your business applications. Android and iOS app developers are enjoying a great demand because these two platforms have an excessive reach to the audience. Companies concentrating on global business must hire iOS app designers as people in abroad use iOS more than other names. Besides this, it has a higher conversion rate.

How a mobile application helps you grow in the business:

There are a few tactics that companies are employing in order to increase the download rate of applications. Once it reaches consumers pools, your business will start growing automatically.

Introduce discounts and coupons for your app:

You may have witnessed the fact that companies are offering better discounts on a purchase made from an application. This is a strategy to increase the reach of an application that also benefits consumers. Introduce offers and cut-down prices for your app and drive more traffic to your business.

You have to establish a direct communication to consumers and send them gift vouchers on their purchase. Your marketing team will decide when to start an offer to engage more consumers with the plan. Giant e-commerce companies mainly choose the weekend to offer magnificent deals on collections.

Use the device information:

Native mobile applications use a device’s hardware and software to offer better navigation to users. A mobile app can access a device’s GPS and other sensors for their performance. You can use device’s information for offering personalized services to your consumers. This will increase your brand values and brand loyalty. You will a better customer service that helps you grow your business.

Mobile applications to help users:

Do you know why more and more companies are becoming mobile-friendly? This is because applications ease the product purchase. They are moving shops that help buyers browse the collections and order products without wasting time to a store visit. People can use your application anytime they want. So, make it effective and interesting to grab your user’s attention.

Mobile application for offering consumer-friendly services:

With your app, you can categorize your services as per the need of your users. There are many companies offering laundry and other facilities which you do not use regularly. If your business shares the same field, you can segment your services for weekly or monthly basis. You can also offer discounts as per the product weight and number. In this case, you have to clear pick-up area option. Consumers will trust your company since you offering a transparent business.

Come up with a unique idea for your business and design application that cater the right thought to your consumer network. Hire an Android or iOS app developer and have your application designed rightly.

Strengthen your brand image:

A mobile application makes your business strong by offering you immense opportunities. It will present your products in an interesting manner and helps visitors guide you properly.

Having a mobile application keeps you ahead of others in terms of getting traffic and conversions. Design a great application that promotes your products in a creative and attractive way. If you really want to achieve a lot in the business, you must design your page in a mobile-friendly way. Not many people will get you through an app, but they search you over the internet and access your pages. So, make sure that web page is mobile friendly. A mobile application boosts your business approaches. Develop a great application that helps you grow online.

Digital Magazines: A New Way to Grow Your Business Presence

Today the Internet has changed not only how people access & use the information but also their routine. The number of options when it comes to data sources has significantly multiplied over the last few years and most of them are only a click away. The type of customer that used to be loyal to only one or two information channels has today been replaced by an enthusiastic, demanding and more updated reader expecting to get the latest information quickly.

Digital magazine delivers several advantages, your content can be assembled into publications that can;

Be Auto-update making sure the latest and most updated content is instantly available

Be Built in seconds

Be published everywhere

Be where your audience is present

Encourage a better user engagement

Enjoy a higher click through efficiency

Extract value of archived content

Improved advertising opportunities

Native Apps

Turn your readers into distributors/ editors

Introducing a digital magazine can benefit your business in several ways. They make a significant impact in your content distribution and other marketing plans on your content and the provisions of online traffic to your business.

The 6 benefits of digital magazines for your business are-

Global Audience Reach

With digital publishing, you get the benefit of reaching more readers beyond regional boundaries. It has become an influential way of retaining the interests of readers and maintains loyalty even when readers have shifted somewhere else. Readers can have access to the digital edition of the magazine.

Quick Publishing and Distribution

This type of publications helps in reaching and engaging more audiences in a short time. According to a survey, approx. 58 percent of digital magazine readers study their edition at the same day they get it.

Reduces Revenue Loss From Unsold Inventory

This publishing allows you to sell your latest issue copies without having the logistics and expense associated with unsold copies.

Better Awareness of Your Readers

For better customer satisfaction it’s very important to have a two way communication. With the assistance of e-publishing software, publishers can easily track how a reader is engaging with a digital magazine based on tracing every click. Tracked information can act like a captured data that can be used in identifying most chosen topics by the readers, and thus gives publishers the opportunity to proactively improve future publications to meet the reader’s interests.

Measure Advertising Goals

With the advancement in technologies of ad-management and ad-serving, now it’s possible to know how many readers actually clicked on the hotlink given in the advertisement. There is even flexibility to add rich media into content using sound, video and interactive links, offering the reader an experience to watch a commercial and read more about the advertiser online, simultaneously, without opening a separate window and look for the advertiser or the product. According to a survey, approx. 73 percent of people reading online journals are likely to pay attention to the ads, by either reading the content or tapping on them.

Flexibility for Magazine Content

Often, one of the limitations that publishers have to work around is an inflexible layout of content, which is usually prolonged by the total number of pages fixed for a magazine. While in e-magazines, number of content pages can be increased without reducing the text to properly fit in the expected format or changing the layout. Also, there is no extra cost for printing or paper by including more pages to the online journals.

In today’s digitally driven society, more and more people are using smartphones, tablets or other mobile devices. That’s why it’s important for businesses to adopt new changes and technologies to continue to succeed and exploit the ever-growing online world and the several benefits that it entails.