Top 10 Newspaper Advertising Tips

As much as the Internet dominates the world these days, it’s important to remember that a massive segment of the population still reads the newspaper every morning. Ignoring the continuing relevance of newspapers is a fatal error for any business, since you could be skipping over a potentially lucrative demographic of people who may not spend all that much time online. We all know that older people tend to be better off financially than younger ones; many of them continues to read the paper. Don’t you want to get your message out to them?

If you’ve decided to venture into the world of newspaper advertising, it’s important to get as much bang for your buck as possible. One of the biggest mistakes that business owners make when placing newspaper ads is that they don’t make the most of the experience. Since you’re paying to get your message out there, you should maximize its potential as much as possible. That may sound daunting, but there are several very simple, easy-to-follow tips that you can use to get the most out of your newspaper advertising investment. To help you get started, we’ve highlighted ten of the very best bits of advice below.

1. Hire A Professional To Write Your Ad For You

Most newspapers will offer to come up with an ad for you; don’t take them up on the offer. Newspaper-designed ads are generally bland and tend to blend in with all of the other ads. You want yours to stand out, so have a professional ad writer create one for you. In the long run, it will be well worth the extra cash that it takes.

2. Try Regional Or Larger Newspapers

Starting off with local newspapers is never a bad idea, but you may discover that you don’t get the kinds of responses you want when you go that way. Contrary to popular belief, it isn’t terribly expensive to advertise in some of the larger, nationwide newspapers – especially if you place a relatively small ad. Give it a try and see for yourself – the response you get may surprise you.

3. Choose The Right Day Of The Week

Certain days of the week are better for placing certain ads in a newspaper. For example, Mondays are great days to place newspaper ads if your audience is primarily male; men tend to check the newspaper out a lot on Mondays, thanks to sports recaps and other features. Saturdays are also a cost effective option, since fewer people advertise on those days and rates tend to be lower.

4. Get A Good Spot

Whatever you do, don’t simply submit an order for your ad without ensuring that it’s going to appear in a prominent place. While you certainly don’t need to place a full page or even a half page ad, you should double check that your ad will show up near a popular feature or in another part of the paper that tends to get a decent amount of attention.

5. Use Color

The extra cost may turn you off, but using color in your newspaper ad is a spectacular idea. In a black and white newspaper, any spot of color is certain to stand out. In turn, your ad is more likely to grab the attention of more people – and you’re that much more likely to generate some decent leads. Never underestimate the power of color in newspaper advertising.

6. Try Several Different Newspapers

Determining what the readership of any given newspaper is can be a tricky endeavor; it’s even more difficult to figure out which paper will work best with your particular product or service. Be prepared to try your ad out in several different newspapers in order to increase your odds of success. Don’t limit yourself to just one or two papers, but spread your efforts around a little bit – it is well worth it.

7. Be Patient!

Newspaper ads don’t tend to generate hits immediately. Throwing in the towel after only a week or two is not a wise move. You have to bear in mind that some people need to see an ad several times before acting on it; place your ads then give them plenty of time before moving on to bigger and better things. Don’t try to rush the process if you want to get anything out of it.

8. Use Tracking Devices

How can you gauge whether or not your ad is getting you anywhere? By placing a tracking device on it. This usually takes the shape of a coupon, although you might ask the reader to “mention this ad” when ordering. Either way, you should come up with some way to track and see whether your ad is producing any noticeable results for you or not.

9. Come Up With A Catchy Headline

Many readers simply scan the ads in a newspaper and only look more closely at the ones that have catchy headlines. You need to put as much effort as possible into the wording that you use for your ad’s headline. Try several different configurations until you arrive at one that will be hard for virtually anyone to resist. Test it out on friends and colleagues to get their input on it, too.

10. Use The Space You Pay For!

There’s something to be said for decent amounts of blank space, but it has no place in a well designed newspaper ad. While you don’t want to cram your copy into an inappropriately-small amount of space, you don’t want to waste the space that you’re paying for, either. Make good use of the space you’ve purchased by filling it with informative and interesting information.

Top MBA Colleges in 2016

With better career opportunities providing higher salary, holistic perspective over the business world, high-level networking, leadership opportunities etc, students resolved that MBA can help them to escalate their career at one go.

MBA, the most sought post graduate degree program to persist in the business world, indeed has a wide range of criteria to be taken care of before opting for it. Criteria such as the MBA specializations, whether to opt for 1 year or 2 year MBA, which college to go for; have certainly put students in a plight.

MBA degree can be done as a 2 year traditional degree or as a 1 year MBA program which is an accelerated choice for students having crystal clear career goal as their dream. Some of the most popular specializations chosen today in MBA are Finance, Human Resource Management, Marketing Management, Operations Management etc. The expansion in the global business economy has given rise to new MBA specializations like Rural Management, Information Technology, Supply Chain Management, International Business (IB) etc.

Even if the specializations are chosen, another dilemma that takes form is whether to choose a government college or a private college. Keeping in mind the value of the degree offered, facilities, placements and career options the colleges provide, you should go ahead opting for the colleges best for you.

In order to help you grab a seat in the top B-Schools in India, various entrance exams like CAT, MAT, SNAP, XAT etc are conducted across India. List of top 5 B-Schools in India are categorized below with their exceptional qualities that made them to be on top:

Indian Institute of Management (IIM) Bangalore:

Located in India’s high technology capital, IIMB is in close proximity to some of the leading corporate houses in the country, ranging from information technology to consumer product companies, giving it the added advantage of integrating classroom knowledge with practical experience. IIMB is the only Indian business school to feature among the Top 50 B-schools on the Financial Times Executive Education 2015 Rankings, alongside the London Business School, Harvard School of Business, University of Oxford and several others.

IIMB has also been ranked among the Top 30 Business Schools in the world on the Financial Times’ prestigious Master in Management Rankings for 2015. IIM Bangalore has recently topped the list of best management institutes in the ‘India Ranking 2016’ – the first-ever national ranking of universities by the Government.

Faculty of Management Studies, University of Delhi:

FMS is among the few Top B-Schools of India, where every permanent faculty member is a Ph.D degree holder. Every student in FMS is a part of Management Science Association (MSA), a student body comprising of different panels that focus on distinct functional areas of interest.

To encourage entrepreneurship, FMS provides a placement holiday to students who wish to pursue their own ventures and allows them to participate in a subsequent placement process for up to two years, in case they want to avail the opportunity. Nestled in a strategic location that is at the crossroads of busy corporate and student activity, FMS hosted over 200 business leaders in the last year to facilitate a comprehensive learning curve for its students.

Indian Institute of Management, Ahmedabad (IIMA):

IIMA is consistently rated as the Top B-School in India by reputed national agencies. The institute has been ranked 16th in the Financial Times (FT) Masters in Management Rankings 2016 as well as ranked 24th in the Financial Times Global MBA Ranking 2016 in its top 100 list of B-Schools, announced in January 2016. The enviable record of the entire batch getting placed year after year, over the past 20 years, also points to the quality of the students admitted and the quality of training they receive.

Narsee Monjee Institute of Management Studies (NMIMS), Mumbai:

NMIMS is located in Mumbai, Maharashtra, India. It is a private university one of the leading MBA College since last 34 years and has awarded as 13th top Business World B-School Survey in 2014. The placement programs of 2015 included MBA, MBA HR, MBA Banking and MBA Capital Markets. The average pay offered is Rs. 16.51 lakh per annum, which is around 8% higher than last year.

NMIMS School of Business Management (SBM) is ranked 12th in top 100 management schools & 5th place in top 10 Pvt B-schools in Outlook Drshti B School survey 2014, 9th rank top 25 B-schools, 3rd rank top 35 Pvt. Colleges, 2nd rank top 25 Pvt. Colleges in West Zone in The Week Hansa Research B-School Survey 2014 etc.

Department of Management Studies, IIT Delhi:

Department of Management Studies (DMS), IIT Delhi is known for its 100% placements record which is the reflection of the timeless ties and relationships with their corporate partners. DMS, IIT Delhi has been ranked in the top 2 schools in the “Business and Management Research” category of the “Stanford Ranking” for 2015. Outlook has ranked IIT Delhi 6th among the top 10 B-schools in India 2016. DMS, IIT Delhi shares top three ranks in India for business and management studies along with IIM Ahmedabad and IIM Bangalore in QS India University Rankings 2015.

Top MBA Colleges in India – The Breeding Ground For World Class Professionals

India has obtained a special place in the world map as far as imparting managerial education and nurturing industry-ready professionals are concerned. MBA which is the contraction for Master in Business Administration is the most sought-after course in India as well as abroad. This 2-year course is generally pursued after graduation. Luckily, students in this country have access to some of the top MBA programs in the world. These programs are offered by renowned institutes like IIMs, XLRI, FMS-Delhi, MDI, etc.

The need for world-class managers is always felt by various industries like IT, automobile, hospitality, insurance, FMCG and many more. To fulfill this growing need for efficient managers, many management institutes are coming up in various parts of the country. However, Indian Institute of Management or IIMs are the top MBA colleges in India with excellent track record since their inception.

The youth in India is frequently opting for MBA after completing their graduation as the course offers plenty of growth opportunities for them. It certainly assists them in climbing up the corporate ladder quickly. As effective management is turning out to be an integral part of any business, the demand for MBA professionals is increasing day by day.

The scope of MBA is very wide-ranging in comparison to any other courses. A management graduate always has the opportunity to work in any sector of his preference. The pay packages are always attractive and include allowances and other emoluments to increase the standard of living. Graduates passing out from top MBA colleges in India have occupied high positions in many corporate houses. Besides building careers in the corporate sector, one can become an entrepreneur, or work in co-operatives and NGOs as the options are simply unlimited.

Various MBA and post-graduate diploma in management or PGDM courses are designed in such a manner that they instill multi-dimensional and multi-tasking capabilities in the graduates, thereby making them least affected by recession of economy or changes in business environment. For instance, a MBA professional with finance specialization does not inevitably feel the heat when the finance sector experiences stagnation. He can always maintain his career growth by getting into the marketing of the financial services (e.g. marketing of insurance products).

The top MBA or PGDM institutes in India offer specialization in subjects like finance, human resources, marketing, operation, banking and insurance, international business, and IT and systems. Specialization in niche fields such as hospitality management, event management and fashion technology are also available.

There are total 8 IIMs in cities like Ahmedabad, Bangalore, Kolkata, Lucknow, Kozhikode, Indore, Shillong, and Ranchi. The admission into its top Post Graduate Program in Management (PGP) programs is conducted through Common Admission Test (CAT). The list of employers includes HSBC, Larsen & Toubro, Proctor & Gamble, Tata, ICICI bank and Deutsche Bank.

Founded in 1949, Xavier Labour Research Institute (XLRI), Jamshedpur is well-known for its two-year post graduate diploma in business administration and two-year post graduate diploma in personnel management and industrial relations. It selects candidates for its programs through the all-India entrance exam known as XAT.

The salary of MBA graduates is dependent upon the reputation and credibility of their business schools. Students from IIMs are always known for getting the best salary packages all over the country. Business schools like XLRI-Jamshedpur, FMS-Delhi and S P Jain-Mumbai are also not far behind. As per the placement records of 2010, there is an average 25 percent increase in average domestic salaries across top MBA colleges in India. For example, IIM-Calcutta has recorded an average salary of Rs. 15 lakh for the year 2010. Many other business schools have also similar encouraging news related to salary. Numerous global blue chip companies like Mckinsey & Co, The Boston Consulting Group, Bain and Company, etc. have hired graduates form these institutes.

Top 10 Best B2B Websites in India in 2018

Why B2B Websites are Becoming Popular:
Global Exposure, 24X7 live showroom, instant enquiries, potential buyers are the main reasons for becoming these B2B Websites popular. Now entire world has become Global Business Village and the Smart Phones making this village into our hands. All this is what B2B entrepreneur dream and wish for. The call from global business village is to recognize the value of Internet and transform businesses with effective E-Presence. For any new or existing Business, the Global appeal is the pre-requisite in the present era. With the growing competition, there arose a need among the business enterprises to promote their business online and appeal to global customers. At the same time, the need for a common B2B showroom to exhibit their products and a platform to promote their business became necessary and urgent. Besides this, the incessant price war and competetion among the business entrepreneurs to revolutionize their business to attract more of potential buyers and crack more of prolific deals accounted for the presence of a common platform where they can promote their business online.
Top 10 Best B2B Websites in India in 2018:

1. IndiaMart:
IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & Medium Enterprises (SMEs), large enterprises as well as individuals. Founded in 1999, the company’s mission is ‘to make doing business easy’. IndiaMART has 2539, employees located across 76 offices in the country. The Website is very well organized the products based on their category, Brand wise, Supplier wise, Location wise etc. User can easily find out the products to Sell or Buy on the Website.
2. TradeIndia:
Launched in the year 1996, TradeIndia offering the Indian Business community a platform to promote themselves globally.It has created a niche as India’s largest B2B marketplace, offering comprehensive business solutions to the Domestic and Global Business Community through its wide array of online services, directory services and facilitation of trade promotional events. Our portal is an ideal forum for buyers and sellers across the globe to interact and conduct business smoothly and effectively. With an unmatched expertise in data acquisition and online promotion, Tradeindia subsumes a huge number of company profiles and product catalogs under 2,256 different product categories and sub-categories. It is well promoted on all major search engines and receives an average of 20.5 million hits per month.

Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today we have reached a database of 44,87,116 registered users, and the company is growing on a titanic scale with a considerable amount of new users joining/registering everyday, under the innovative vision and guidance of Mr. Bikky Khosla, CEO.
3. exportersindia:
Incepted in the year 1997, this portal is owned and managed by weblink.In Pvt Ltd., one of the leading names in the realm of web design and development and e-commerce solutions. Backed up by an invincible experience and dexterity, weblink.In Pvt Ltd. has provided this portal the much-required exposure to the global business arena. For the same, this portal has become the sure shot solution for all requirements of the buyers as well as the sellers. providing a complete solution provider to all your business queries, where business enterprises have benefited by the much needed promotion and exposure in the current scenario of global market. Exportersindia has become a strong source of reliability because of the use of peerless technology and innovative measures. This online B2B directory is the home of in-numerous products and businesses across the globe and hence it serves as the ideal destination for every one who wants to witness a bloom in the global trade scenario.
This is also one of the fastest growing B2B Website in India. They mainly focusing on bulk buying and selling of ‘Packaging’ materials. Started in 2014, by Aniket Deb, Sachin Agrawal and Ankit Tomar (IIT Bombay and IIT Delhi graduates), the startup found an investor in Accel Partners. It initially started as a platform for plastic and chemical product categories, but as of now, there are only packaging products listed on the website. Its main USPs are knowledgeable team and ability to adapt with changing business environment. Very well maintained Categories and solutions, Good GUI to trace the required Product with ease for the Buyers and Sellers making this Website a popular B2B Website in India. The Primary Categories includes Food packaging, Bottles, rigid and protective packaging, Crates, Pallets, Drums, Dustbins, Packaging Bags & Boxes, Flexible films, Pouches and Bubblewraps.
5. JimTrade:
JimTrade mainly concentrates on Indian Products for Global Marketing. It is one of the India’s leading business-to-business (B2B) Media Company that facilitates global trade, with a particular focus on the Indian market, by providing information to international buyers and integrated marketing services to suppliers. It provides the complete and upto date information on Indian products and suppliers for buyers. JimTrade is the number one destination for buyers to source Indian products and for Indian sellers to find trade opportunities and promote their businesses online. JimTrade has information of more than 5,00,000 Indian suppliers and products. It has thousands of registered buyers who access this information daily.
6. India.TradeFord:
India.TradeFord is another popular B2B Platform to the Global buyers and Players. Actually the has many regional sites in various countries like China, India, Malaysia, UK, USA etc. The is India’s regional B2B Platform for User can create their company’s websites at free and can publish their products online with ease. The very well maintained categories on Product wise and Company wise making this website popular among the B2B Platforms.
FICCI-B2B is run by India’s largest and oldest non-government business organization FICCI ( Federation of Indian Chambers of Commerce and Industry). Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with India’s struggle for independence, its industrialization, and its emergence as one of the most rapidly growing global economies.
A non-government, not-for-profit organisation, FICCI is the voice of India’s business and industry. From influencing policy to encouraging debate, engaging with policy makers and civil society, FICCI articulates the views and concerns of industry. It serves its members from the Indian private and public corporate sectors and multinational companies, drawing its strength from diverse regional chambers of commerce and industry across states, reaching out to over 2,50,000 companies.

FICCI provides a platform for networking and consensus building within and across sectors and is the first port of call for Indian industry, policy makers and the international business community.
8. Udaan:
Udaan is an app based B2B solution that provides awesome services. It was founded by three top executives of Flipkart and got $10 million dollars funding from ‘venture capital’. Udaan empowers traders, wholesalers, retailers and manufacturers in India to make business deals. Over 20,000 traders are using this platform to make wholesale purchases. This is nicely organized the products on category wise and the User can easily find the Products to Buy/Sell on their handsets.
9. tradeexporters:
TradeExporters is also one of the fastest growing B2B Platform in India. It maintains both Indian Companies as well as Non-Indian Companies. It has well maintained categories, News, Updates, Expos etc. on its portal which is very useful to the Buyers and Sellers to exhibit their products online and offline. You can also find the Sell offers / Buy offers / Trade shows on its Portal to maximise the User benefits. One more useful information it is providing is, about the New Companies and their Products where you can find the innovative products at your best price.
10. india.tradekey:
India.tradekey is a unique and leading B2B in India. An ISO 9001 & 27001 company, the India.Tradekey has one-stop shop for all Products, Buyers, Sellers, Services and Trade Programs. It has over 6 Million Registered members worldwide. It has ranked among the Asia’s fastest 500 companies and 2nd Largest B2B Market Place in the World.

World’s Top 10 Textile Companies

Clothing and fashion are the basic human needs irrespective of the sporadic changes in the technologies happening all the time. The fashion has changed a lot over the last few decades. All across the world, there are thousands of companies and brands that work day and night to bring the latest fashion to their customers. Textile is the soul of every fashion. Let us discuss the Top 10 Textile Manufacturing Companies that are ruling the fashion world for decades.

1. Arvind Limited: This is an Indian textile manufacturer and the flagship company of Lalbhai Group, founded in 1931 in Ahmedabad. The company has been establishing trendsetting styles for decades. It focusses on making finest fabric and unique styles. The company holds the license for the populous international brands like Arrow, Tommy Hilfiger, Cherokee, lee, wrangler and owns brands like Flying Machine, Newport.

2. Dorothy Perkins: This is a US-based fashion manufacturer and retailer that is world-famous for its lingerie, tights, and sleepwear collections. The company designs clothes in different styles and offer a wide range of facilities and outfit ideas on their online stores. The brand is one of the favourites among women.

3. Bombay Dyeing: The Indian flagship company of Whadia Group is a leader in home textile industry. The company is redefining home fashion for last so many decades. It offers some of the finest products like linens, bed sheets, curtains, comforters, blankets and a whole range of other products.

4. Agile: Established in 1853, the French company delivers quality footwear and textile products. The company is renowned for its chinos, bias ribs jumper, essential 5-pocket trousers, long warm parka, padded winter jackets, and heathered jumper.

5. Canterbury of New Zealand: Established in 1904, this is a UK-based sports clothing company focussed on rugby football. Their tagline reflects their dedication towards the business: “committed to the game”. The company is also the official sponsor of New Zealand and Scotland cricket teams. It has also sponsored many rugby football clubs and nations like England, Georgia, Japan, Poland, etc.

6. Admiral Sportswear: This UK-based company is dedicated to manufacturing sportswear related to football and cricket since 1914. The company is mainly focussed on three genres: football sports performance, retro-inspired sports fashion, and casual sports-inspired fashion.

7. Ashworth: This is a US-based golf apparel company established in 1987. Initially, they were dealing in golf-based goods and then later shifted in designing other clothes as well. Golf players endorse their products as their ambassadors. The company has been acquired by the Taylormade (Adidas). Now, the company focusses on both traditional and modern clothing.

8.Bruno Banani: Established in 1933, it is a Germany-based clothing company that is involved in the manufacturing of men’s and women’s clothing and undergarments. They are also involved in some fashion accessories such as belts, wallets, shoulder bags, handbags, and perfumes as well. One of the major breakthroughs brought by the company is in the form of eco-friendly fibre – biophys.

9. Cone Mills Corporation: This Germany-based company is the leading producer of denim. The corporation owned Asheville Cotton, Minneola Manufacturing Company, John Wolf Textiles, American Spinning Company. etc., which were later acquired by W.L. Ross. However, they are still ruling as one of the biggest producers of denim.

10. Cotton Corporation of India: This is an Indian Government undertaking, managed by Ministry of Textiles. The corporation is mainly involved in the importing and exporting of cotton and cotton related products across different nations around the world.

Top 5 Mistakes to Avoid When Selecting Intellectual Property (IP) Management Software

The investment made in Intellectual Property (IP) management software can work wonders in helping IP departments gain visibility, lower administrative costs, improve accuracy, and increase productivity. Unfortunately, a significant percentage of Intellectual Property management systems purchased are never fully implemented or don’t deliver the utility the customer hoped for.

Here are the five most common mistakes made when selecting Intellectual Property management software:

Mistake #5: Not Knowing What You Really Need in IP Management Software

Before diving right into choosing a solution, take the time to understand what you really need. For starters, determine whether you require a fully integrated Intellectual Property Asset Management software, Patent Docketing software,or IP Matter Management software.

Often, this depends on the issues you are trying to solve or the opportunities you are trying to capture, as well as the size and structure of your department. For example, if you don’t file many patent applications or trademarks, you should first get that data organized in a centralized repository. Your core team should be able to access and generate reports from them.

If your IP portfolio is getting large enough for you to manage, and you think that providing access to inventor community and law firms can reduce administrative costs, you should look at a robust Intellectual Property management system. This type of system will allow you to streamline your processes and improve productivity at a lower cost and with fewer resources.

Before diving into the selection process, ask “What are our top five needs?” If these key needs are not identified, it may be difficult to distinguish between vendors. Many vendors claim to do many things. The vendor’s strengths must match the company’s key needs.

Mistake #4: Not Recognizing the Uniqueness of Your Business

Every IP department is unique. Without configuration capabilities within the software, you are more susceptible to failure during software implementation.

While initial license and maintenance fees can sometimes appear lower, these hard coded solutions will often result in increased costs due to extensive customization requirements, upgrades, ongoing maintenance, and longer system deployment timeframes. Essentially, you may end up reducing and delaying your overall return on investment.

Avoid choosing a software that limits your team’s capabilities and your department’s growth. Your software should enhance your business, not hinder it.

By choosing an Intellectual Property management software solution that can adapt to your business processes, you will get better user acceptance, improved efficiencies, reduced costs, and faster ROI.

Mistake #3: Not including Key Users in the Selection Process

Surprisingly, many IP department still select computer systems without soliciting meaningful input from key users. At the beginning of your selection project, form a selection team with representatives from all affected teams such as patents, trademarks, docketing, licensing, compliance and billing. The active participation of key stakeholders will not only help ensure all bases are covered, it will also result in a better decision and fewer complaints after implementation.

If possible, you should also include a representative from your IT department. The IT Liaison can help you in identifying any issues related to deployment, data migration, integration and security.

Mistake #2: Evaluating Too Many Vendors:

Avoid vendors that offer a deal that is “too good to be true”. You may find yourself missing the essential tools you need to conduct your business after implementation. Many of these bargain systems also provide very rigid solutions, making it difficult for you to meet the unique needs of your inventors, patent committees, and law firms. Also, You may need to reinvest additional money toward upgrading, or in some cases replacing, your system later-thereby reducing or eliminating all together any savings that you might have originally experienced.

Choose no more than four vendors at the start of your search. If more than four are chosen, it often becomes difficult to remember who does what. If none of the first vendors will meet 80 percent of the key needs, dismiss these and begin investigating several more.

Mistake # 1: Not Investing in Intellectual Property Management Software for the Long-Term

When choosing Intellectual Property management software, be realistic about your expectations and perceptions of cost. You’re making an investment to improve or enhance your processes. So, while hard dollars spent are important, the key is choosing the right Intellectual Property management software. Choose the right partner who will provide you with a fast and effective implementation, high ROI (Return On Investment), and low TCO (Total Cost of Ownership) after implementation.

Use your intuition and good business judgment when comparing provider costs. Look for applications that support your ability to achieve your department’s long term primary strategic goals and work within your budget. Hasty decisions in favor of the lowest cost IP management software provider or solution now may leave you plagued later with hidden costs, and delay or eliminate any ROI for your business.

Several progressive legal departments have realized better and more predicable processes, improved productivity, and better control over law firms with Lecorpio’s IP management software. Lecorpio IP Asset management solution includes invention disclosure management, patent management (including docketing), trademark management, domain management, open source management, licensing management, contract management, standards management, IP transactions management, and spend management.

Top 8 Reasons Why You Should List Your Company in the Stock Exchange

Listing or Stock Exchange Listing, as many people call it, is the process of making a transition from a private organization to a publicly-owned entity wherein all or some shares of the company can be traded in the stock exchange. The ability to have the company’s shares traded in the stock exchange is fundamental to an organization’s decision to have the company listed.

Essentially, stock exchange brings the capital providers and the organizations that require capital, together in one marketplace. The stock exchange undertakes this simple yet effective role in many countries and as such, acts as a hub at the core of many countries’ economy. Capital providers earn a Return on Investments (ROI) through capital growth and dividends, thereby increasing the country’s overall wealth. Likewise, the organizations in which the capital providers invest offer and provide employment, thereby driving the company’s economic development. These are just two benefits of having a company listed in the stock exchange but on a more personal side, there are 8 reasons why you should list your company in the stock exchange. Read through and find out what these 8 reasons are:

o Capital Growth

Stock Exchange listing provides opportunities to both the investor and the listing company. The listed company finds a great opportunity to increase its primary capital for market’s organic growth and acquisition funding. On the other hand, the investors investing on the listed company can easily grow their savings through dividends and share price fluctuations.

o Corporate Profile Elevation

Stock Exchange Listing generally raises the public profile of the organization with their customers, investors, suppliers and media. Companies listed in the stock exchange usually become a part of analyst reports and are usually included in the index.

o Improvement in the Company Valuation

Generating an independent valuation becomes possible when a company is listed in the Stock Exchange.

o Institutional Investment

It is easier for an organization to attract institutional investors or other companies who wish to invest on other companies. This simply means availability of both expertise and capital.

o Trading Platform

Many stock exchange companies offer an ideal trading platform for the company’s shares. These companies also give their shareholders a great opportunity to realize the value of their shareholdings, which eventually, can help the company expand its shareholder base.

o Alignment of management/employee interests

The process of compensating the company executives, directors and employees with shares becomes simple, making it easier and more flexible to align the company employees’ interests with the goals and objectives of the organization.

o Reassurance of Suppliers and Customers

The organizations listed in the Stock Exchange generally find improvement in their business and financial strength.

o Exit Strategy for Investors

Stock Exchange listing provides the founders and investors of the company a mechanism to easily exit their investments.

Top 4 Digital Marketing Trends in 2021

If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing. Therefore, you must have a solid knowledge of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.

1. Chatbots

This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.

As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.

2. YouTube Shorts

Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that’s around 15 seconds in length.

This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.

3. Voice Search Optimization

According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.

Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.

4. AI in Marketing

According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.

As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.

Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.

How To Make More Money In 2022 – The Top Seven Questions To Ask Yourself

Making more money, living a better and happier life are always the top wishes we secretly and sometimes openly have for ourselves at the beginning of every year and 2022 will not be an exception. In addition to money, we wish ourselves and friends and neighbors alike good health, bountiful blessings, God’s grace and happiness but we know if we have more money it means God has answered all our prayers. To strive to make the New Year better than the previous one, we write down New Year resolutions and pray that all our wishes come to pass. Sadly these resolutions are more often than not forgotten a few days into the New Year as life sweeps us along.

Some believe to achieve anything you need to sit down and create plans and set goals and then set out to execute your plans and all would be well. This is not a good idea. Rather than make plans and write down goals ask yourself concrete questions first. So to position yourself to make more money in 2022 you need to be guided by questions and here are the top seven to ask.

1. How much money do I want to make? A simple and almost trite question, but this is the first question you should ask yourself. It’s the roadmap to where you’re going. You must be clear how much you want to make in 2022 before you do any other thing. The more precise the figure the more likely you’ll make it. Do not say I wish to make more money or a lot of money; rather say I want to make $50,000 or $1 million in 2022. When you do that your mind will get to work and move forces to help you achieve your target. The human mind likes precision so if you want to achieve the target you’ve set, be clear what the target is in terms of the exact figure. Also be unrealistic by setting audacious target. This is a mindset thing. If you’re earning $15,000 why gun for $20,000 when you can set sights on $150,000 which is 10X your current income?

2. Is what I’m currently doing putting more money in my pocket? Many people like to do things that make them popular or loved or liked and most times hardly ask whether what they are doing is putting more money in their pocket. As you already know time is one of the scarcest resources and when it’s gone it’s gone forever. So you have to use the limited time you have wisely. Anytime you’re asked or tempted to do anything, always ask yourself; is this thing going to put more money in my pocket? If the answer is no, don’t do it. If you do, you’re cheating yourself because you would have used that time to do something else that would have put more money in your pocket or swollen your bank account. Be selfish with your time and as much as possible don’t stretch yourself too thin by taking up so many projects and assignments that don’t put more money in your pocket.

3. What should I do to double or quadruple or 10X my income? Throughout 2022 think in terms of how you could grow your income exponentially and not incrementally. If you’re earning say $10,000 think of ways you could double it within a month or a three months to $20,000 or even 10X it to $100,000. If you’re doing 9 – 5 job as an employee; think of how you could change jobs to earn double or how you could you ask your current employer to double your pay. If you’re self-employed can you tweak your strategies to double or triple your income? Day in and day out throughout 2022, always have pen and paper and look at the different permutations that could enable you double or quadruple or 10X your earnings.

4. What price am I willing to pay to achieve my target income? As the saying goes, “No Cross, No Crown.” A lot of people like to eat omelet but they don’t like to break an egg. This is self-delusion. As the year unfolds be ready and willing to pay any price and bear any burden and do whatever it takes to make more money in 2022. Do you need to get that outstanding certification? Do you need to move to another state or even another country if your circumstances permit? Do you need to learn cryptocurrency, Forex trading, content marketing, internet business or whatever new skills are required to enable you double what you’re currently earning? If you’re not willing to pay any price to achieve your target then you’re limiting yourself.

5. Where can I get help to make more money in 2022? A lot of people have low self-confidence and find it hard to ask for help. Some people are lone wolves and prefer to suffer and toil all alone. Again this is a mindset thing. All you have to know is that there are people all over the world willing to help you if you could just raise your hand and asked and asked in the right way. Remember, you’re not begging. To beg is to belittle yourself and undervalue your worth. Also remember, you’re not asking for a dole out. All you’re doing is to genuinely ask how to move from here to there? You can even ask Google and YouTube and Facebook and tens of other social media channels. You can join online groups. There are so many ways you can ask for help so if you want to make more money in 2022 make asking for help an important way of doing things in the New Year.

6. How many lives do I want to touch? Dr. Peter Diamandis, the co-founder of Singularity University and the author of two best-selling books, Bold and Abundance, once said, if you want to be a billionaire, impact one billion lives. If you want to make more money in 2022, you must be willing to touch more lives. What can you do? You can become a community mobilizer as ex-president Barack Obama was before he became president. You can launch a blog or podcast and preach about bad leadership in your community. You can set up a school online like Khan Academy. There are so many things you can do to make more money in 2022 just by touching more lives and creating huge impact. All you have to keep at the back of your mind is that making more money is not for your personal ego trip.

7. Why do I want to make more money in 2022? As I said in the paragraph above, you have to keep at the back of your mind that making more money is not for your personal ego trip. If you want to make more money in 2022, you must have a big “Why” that transcends the mundane. You don’t want to make more money because you want to buy a Rolls Royce, build a bigger mansion or buy an Island all for yourself. You need a powerful “Why” because the more powerful your “Why”, the more resilient you’ll be to withstand adversity when the going gets tough. If your “Why” is weak, you’ll give up when you meet your first obstacle or suffer a minor setback. A “Why” such as impacting more lives, making the world a better place, and being of service to humanity are the kinds of “Why” that stands the test of time. Create a powerful “Why” to guide your journey and you’ll make more money in 2022.

There you have them; the seven top questions you should ask yourself to make more money in 2022. It starts with asking how much money I want to make and thinking deep and hard about that target amount. Without a target amount every other thing will be an exercise in futility. It’s followed by asking, is what I’m currently doing putting more money in my pocket? Next is what should I do to double or triple or quadruple or 10X my income? That question is followed by, what price am I willing to pay to achieve my target income? Then you zero in on where can I get help to make more money? The next in order is how many lives do I want to touch? And the ultimate question is why do I want to make more money? If you ask these questions and systematically go in search for answers for them you’ll make more money in 2022 than you made in the previous ten years put together. I guarantee.

Top 9 Online Jobs & Part Time Work From Home For College Students, Housewives & Freshers

Most people have certain unique skills that can be monetized. Also, you can re-skill yourself anytime nowadays. After starting to do these part time online works from home, your income would increase.

You can become a successful businessman / woman and increase your income and profits by starting these types of online businesses. These business ventures require little or no investment.

You can operate and sustain many of these business activities from your home. Even, if you are already employed, you can operate a small business. For many, these ventures can become a full-time business.

A few top proved and profitable part time jobs from home and small business ideas are listed here, which would suit the skills, knowledge, and temperament of different types of people. Here are some excellent online business ideas here for everyone.

You can start a small business on your own. You can set up a home office. You can utilize the workspace at your home.

Most of the times, a fast/reliable Internet connection, a computer, phones and the required skills are all that is needed to start a small online business.

Profitable Home-based Online Jobs For College Students/ Housewives/ Fresh Graduates/ Unemployed/ Working Professionals

1) Social Media Expert

You can offer your social media promotion and marketing services from your home to the small-scale businesses.

You may manage their Facebook, LinkedIn and other social media profiles, groups, and pages as a freelancer. You will be implementing the right methods for managing the posts, content, and followers.

2) Make Money From Home By Freelancing

One can earn money by offering various types of freelance services to the companies.,,, and are some popular platforms for freelancers for getting projects. Numerous assignments and jobs are available for all kinds of skill sets.

Register at these sites as a freelancer to get projects. Technical services, website designing, content writing, logo designing, illustration, translation, proofreading, editing, ghostwriting, etc. are some sought-after areas for contract work.

Freelancing is one of the best online jobs for college students, fresh graduates, housewives and retired persons.

3) Creating a YouTube Channel

If you prefer online part time work and home based business ideas, then starting a YouTube channel is quite profitable.

Independent channels can be started by the users on YouTube and videos can be uploaded there for free. YouTube videos are highly popular. YouTube receives about a billion monthly visitors.

Videos showing and reviewing the latest gadgets, digital devices, electronics, cosmetics, etc. are very popular. You can create informative and entertaining videos, how-to video guides, videos on beauty/makeup tips, life and relationship tips, recipes, etc. that are highly profitable.

Most of us have seen advertisements while watching any video on YouTube. “Skip Ads” is clicked to watch an interesting video. This way the makers of the videos earn money. When the visitors play any video in which an ad is shown, the owner of the channel gains some money from Google. This process utilizes YouTube AdSense.

If needed, you can re-skill yourself anytime joining a short course, to learn the secrets of becoming a successful YouTube Channel owner.

4) Monetize Your Blog / Website Using Google AdSense and Affiliate Marketing

Do you have your blog/website where you have been posting great content? Does this site or blog have many visitors? If your answer is ‘Yes’ then you can start monetizing your blog. This is a profitable small business at home.

A great way to convert your blog into a source of income is using Google AdSense. Sign up for your Google AdSense account.

AdSense allows you to display ads on your blog or website. The ads are targeted at your website’s content. For including the AdSense ads to your website, you just have to add the script where you wish to display the ads. You can earn money if the site-visitors click on the ads to view them.

You can also register for affiliate programs. If your web content or blog post focuses on a specific topic, you can include affiliate ad links of products relevant to your content. If the reader clicks on the affiliate product link and purchases it, you will earn money as commission.

Amazon Associates Affiliate program is quite popular since has a vast range of products.

Monetizing your blog is a profitable part time work from home. Manage your blog or other’s blogs.

5) Online Tutor and Online Courses / eBooks

If you excel in the academics and can explain complex topics lucidly or have a flair for teaching you can become an online tutor. Earn money by sharing knowledge through online, virtual classes. You can teach and guide students online via video-calling.

Online tutoring is one of the best part time jobs from home.

You can work as an online trainer for your favorite subjects/skills. Also, if one is adept at creating videos and eBook, he/she can create online video courses and eBook courses. Reasonably priced online courses are very popular nowadays.

After creating eBooks, you can sell them via online retailers such as Amazon. Also, you can sell your courses, eBooks, and videos via your website.

6) Content Writing

A ghostwriter sells his/her articles or other written content to another party, without claiming any ownership or rights over those write-ups.

If you possess excellent writing skills, you can start your own writing business or work as a freelance writer. You can work as a content writer. This is one of the most popular part time work from home jobs.

For becoming a web content writer, you need to cultivate the proper reading, writing and research skills. You will get paid for writing creative or technical content such as reviews, articles, blogs, press releases, website content, social media content, etc.

Register at the freelance job sites and create your impressive online portfolio.

7) Editing or Proofreading

Proofreading and editing are necessary for all significant write-ups. If you are good in the languages and have good reading and writing skills, you can start your editing/proofreading business.

8) Translator

Vital documents or articles often require translation services. If you are good in English or other languages, you can earn money by working as a translator online.

Create your online portfolio and register at the top freelancing websites.

9) E-commerce Business

Selling products and services online is easy nowadays. Collect your chosen products from a wholesaler and sell them at higher prices via your websites or sites like Amazon or eBay. You can also ship your goods to Amazon, and it would sell and ship them to the customers for you.

If you can make various types of the latest jewelry or other exciting handicrafts or attractive soft toys, you can sell them on sites like Etsy.

This is a great part time work from home for housewives, fresh graduates, students and retired people.

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