Top 10 Tips to Balancing Work and Personal Life

In the Knowledge Age in which we live, it is easy to be consumed by work and forget our personal life. After all, there’s always more to do, right? But as the old saying goes, “No one ever lay on their death bed and wished they’d spent more time at the office!”

Following are some tips for striking the right balance between your work (especially for knowledge workers and infopreneurs) and personal life:

1. Decide what is most important to you – long term – in your life. One exercise that can help bring this into focus is to write your eulogy – really! What would you want people to say about you when you are dead? Whatever that is, notice how much you’re pursuing that quality or goal or cause in your life. If you aren’t doing it now – or not as much as you want to – how could you begin pursuing it more?

2. Create a vision for your ideal lifestyle. They say “if you don’t know where you’re going, any path will get you there.” Unless you create a vision statement for your work and your personal life – just the way you want it to be – you won’t know when you have arrived! You’ll find yourself “striving but never arriving.” So write out a descriptive statement of how you want your schedule to be, your work space, your home, your clients, your relationships, your body, everything in your life – just as though you were writing it for a movie producer. Then, get about the business of producing your life!

3. When you’re working, work; when you’re playing, play. If every time you leave your office (even if it’s in the spare bedroom!) you continue to think about work, leave your work cell phone on, or check email later in the evening, you are failing to mark boundaries between work and play. That means you don’t get the full benefit of your “down” time…and you don’t recharge the internal batteries that allow you to do what you do well. Dedicate work time to work and play fully when you’re off work…you will have more energy and more joy this way.

4. Avoid multitasking. I know, it’s hard! But studies show that people are only 40 percent as productive when they do more than one thing at once than if they focus on one thing at a time. Give whatever you’re doing – or whoever you’re talking to (!) – your full attention, then move to the next task. Live intentionally, one task and segment at a time. The quality of your life will improve, you’ll get more quality work done and you’ll build quality relationships that flourish under the light of your undistracted focus.

5. Plan your time off in advance. How many days a week would you like to work? How much vacation will you take this year? If you don’t set it aside in advance, chances are that work commitments will eat up the time you would have taken off. Most infopreneurs should plan on a minimum – even the first year – of two to four weeks off during the year. Build it into your fees and block it out in advance. You’ll be glad you did!

6. Implement at least two or three “power hours” each work day. The typical coach and infopreneur is distracted much of the day. “Power hours” are when you write a list of at least 5 priority tasks, set a timer, and focus on nothing but those tasks for that hour. No email, no phone calls, no distractions. And you get them done! Start with a goal of at least two of these each day.

7. Set goals for both your work and your personal life. Take a moment to review your day planner (Palm, Outlook calendar, wall calendar etc.) for the past month or year, notice how many of the entries relate to your work. If you’re like most people, 75 to 90 percent of the content will be business or work related! Start a practice of setting at least one goal for your personal life and one for one of your relationships each day – along with the work goals. That in itself will increase the balance in your life right away!

8. Delegate everything you can. If you have used our fee setting formula in my book, Launch Your Practice to set your fees, then you know what your time is valued at – it’s your Hourly Labor Rate. To the extent you are doing anything that could not be billed at that rate, you should be looking for a way to delegate it as quickly as you can! That includes running to the post office, office supply store and Fedex; updating your web site; answering routine inquiries; clearing spam out of your email account; answering the phone; and numerous other tasks. Your goal is to have as much revenue-producing time as possible during your dedicated work hours.

9. Exercise regularly. When I interviewed people who had mastered transition for my Simon & Schuster book on the subject, one theme stood out: each of these people exercised regularly during normal times in their lives, and even more during times of stress and transition. Virtually every successful infopreneur shares this trait – and that is why the major hotel chains have improved their workout facilities so significantly for traveling infopreneurs.

10. Meditate and activate a connection with the God of your understanding. Feeling connected to something bigger than yourself can help put the challenges of everyday work and life into perspective in a way nothing else can. By implementing a daily practice of meditation to achieve a calm, centered state and connection with your Higher Power, you will find you are able to maintain this state even when life becomes difficult. It is proven to improve health too!

For more about life/work balance and the other 8 components of Career Infopreneur Success, look for Marcia’s new book in June and plan to attend her Career Coaching Boot Camp June 22. See [http://www.careercoachingbootcamp.com] for details about the event and the next two complimentary preview calls. To learn more about career coaching, visit http://www.careercoachinstitute.com

Tips on Selecting Catering Equipment

Catering equipment is the driving force behind any catering business. It is crucial that you spend some time planning your operation before purchasing any catering equipment. There may be a huge difference between the equipment you want and the equipment you need for the job and selecting the right ones will contribute to the ease and success of your catering operation.

Here are some tips on selecting the right catering equipment:

o Plan ahead. It’s like your mise-en-place or your preparation before operation. Your level of planning and preparation will determine your success. Remember: people who fail to plan, plan to fail.

o If it’s a new venture, you need to decide on how much space you are allocating to your commercial kitchen and how much to your customers. The kitchen space should be proportionate to the maximum number of customers you will be serving. Think of your kitchen as the engine of your catering operation. A small kitchen will struggle to cope with large numbers.

o Decide on what type of food you are going to produce. This will pinpoint your equipment needs.

o Establish the maximum number of people you will be serving. This will help you decide on the size or performance of the equipment.

o Decide on the lay-out. It is best to consult with a professional designer as you need to give consideration to where the equipment is placed, the service space for your staff, traffic flow and many other factors.

o Research the brands to ensure you are buying quality equipment. Base your decision on quality and performance and then try to buy at best possible price. Many people try to economise and opt for second hand equipment. Good second hand equipment is hard to find and even when you do find it the chances of break down in the middle of service is high.

o Inferior quality equipment is just as bad as the second hand. Remember that you need to depend on the equipment every day to produce good quality products and earn your living.

o Ensure there is decent warranty and after sales service with the equipment. Although all suppliers conduct the warranty work during business hours Monday to Friday, it is good to know that they have trained technicians and spare parts to come and repair your equipment quickly.

o Take out a preventative maintenance agreement with your supplier or have your equipment serviced regularly to ensure it’s always working to optimum performance.

o Learn how to use your equipment and ensure your staff is familiar with the operational procedures of the equipment. This will prolong the life of your equipment, will prevent injuries or tragedies and create staff satisfaction.

o Clean your equipment regularly and keep it clean. Hygiene is very important when it comes to handling and preparing food and beverage products.

The above guide should help you select the right catering equipment for your operation. If in doubt, please consult with your supplier to ensure you get the best catering equipment for your needs.

Turn $10k Into $1m in 3 Years – Vital Tips For ECommerce Success

The E-commerce world is one of the most profitable industries to be involved in, however the great rewards on offer have lead to immense competition. A quick search of online shops on Google reveals hundreds of stores selling the same thing. Some insider knowledge along with careful planning and dedication is all you’ll really need to become successful.

The best part of Ecommerce is the small capital needed to get going compared with the unlimited potential turnover. An initial investment of $10,000 can result in an annual turnover of $1,000,000 + in just 3 years. This may seem a difficult task, however this guide offers some handy tips that will help you reach this goal!

Website Design

You need a great looking website in order to be profitable. The competitive nature of E-commerce means that your website must stand out. All the successful online stores have functional and professional looking websites. They have spent years and mountains of money perfecting their sites so spend time going through the top online stores and incorporate their best features into your site.

Building a professional website for under $10,000

A premium Graphic design and Web development company will charge around $40,000 for a fully functional and professional site. You can get the same quality for under $10,000 if you follow these steps.

1. Find a local university which has IT courses and put an ad on their notice boards looking for people finishing their degrees. Post grad students have all the required technical skill and they charge a third of the going rate with major companies.

2. Use an existing open source shopping cart platform such as Magento, so most of the work will already have been done.

3. Spend time researching and designing the features of the site yourself. Have a clear vision of what you want, you will save thousands if you do it yourself rather than paying your designer for this.

Planning and preparation

One of the keys to success is to plan and prepare before you launch. Every minute detail of the business must be recognised and a course of action taken. Everything from dealing with enquiries, processing sales, through to organising returns must be planned out to the smallest details.

Strong relationships with suppliers

Once you join a distributor, make an effort to meet with them personally or at least spend time talking with your sales rep about your vision for your business. If you have a good relationship with your distributor, they will actively help you to succeed and achieve your goals. You can then ask for special pricing which will give you a competitive advantage in the market.

Repeat customers

As soon as a steady turnover begins to develop your focus should turn towards your customer base. The following tactics are a sold starting point in getting your customers to return.

o Weekly newsletters with discount coupons and specials

o Automatic emails sent 1 and 2 months after an order reminding the customer of your existence

o Referral programs which offer store credit to those who refer friends to your store.

By following these tips and by having a strong marketing campaign, you can turn an initial investment of under $10,000 into an annual turnover of $1,000,000 in just 3 years!

7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

  • 68% of small businesses will increase their social networking marketing efforts in the next year
  • 56% of Twitter users say they use the micro blogging site for business or work related purposes
  • Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
  • 20% of tweets are about business products
  • 46% of Facebook users say they would talk about or recommend a product on Facebook
  • 44% of Twitter users have recommended a product
  • Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

  • More than 400 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  • There are over 160 million pages, groups and events that people interact with
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • Males and females almost equally use social sites (47% vs. 53%)
  • 61% of Facebook users are middle aged or older, with the average age being 37
  • 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

  • Conduct a survey among your customers or potential customers.
  • Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
  • Review marketing research or statistical information on the usage and demographics of the different social media sites.

2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

  • The social networking sites that they actively participate
  • The type of content they publish
  • The number and type of followers, fans and views
  • The products, programs or events promoted

4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

Startup Law 101 Series – Ten Essential Legal Tips For Startups at Formation

Here are ten essential legal tips for startup founders.

1.  Set up your legal structure early and use cheap stock to avoid tax problems.

No small venture wants to invest too heavily in legal infrastructure at an early stage. If you are a solo founder working out of the garage, save your dollars and focus on development.

If you are a team of founders, though, setting up a legal structure early is important.

First, if members of your team are developing IP, the lack of a structure means that every participant will have individual rights to the IP he develops. A key founder can guard against this by getting everyone to sign “work-for-hire” agreements assigning such rights to that founder, who in turn will assign them over to the corporation once formed. How many founding teams do this. Almost none. Get the entity in place to capture the IP for the company as it is being developed.

Second, how do you get a founding team together without a structure? You can, of course, but it is awkward and you wind up with having to make promises that must be taken on faith about what will or will not be given to members of the team. On the flip side, many a startup has been sued by a founder who claimed that he was promised much more than was granted to him when the company was finally formed. As a team, don’t set yourselves up for this kind of lawsuit. Set the structure early and get things in writing.

If you wait too long to set your structure up, you run into tax traps. Founders normally work for sweat equity and sweat equity is a taxable commodity. If you wait until your first funding event before setting up the structure, you give the IRS a measure by which to put a comparatively large number on the value of your sweat equity and you subject the founders to needless tax risks. Avoid this by setting up early and using cheap stock to position things for the founding team.

Finally, get a competent startup business lawyer to help with or at least review your proposed setup. Do this early on to help flush out problems before they become serious. For example, many founders will moonlight while holding on to full-time jobs through the early startup phase. This often poses no special problems. Sometimes it does, however, and especially if the IP being developed overlaps with IP held by an employer of the moonlighting founder. Use a lawyer to identify and address such problems early on. It is much more costly to sort them out later.

2.  Normally, go with a corporation instead of an LLC.

The LLC is a magnificent modern legal invention with a wild popularity that stems from its having become, for sole-member entities (including husband-wife), the modern equivalent of the sole proprietorship with a limited liability cap on it.

When you move beyond sole member LLCs, however, you essentially have a partnership-style structure with a limited liability cap on it.

The partnership-style structure does not lend itself well to common features of a startup. It is a clumsy vehicle for restricted stock and for preferred stock. It does not support the use of incentive stock options. It cannot be used as an investment vehicle for VCs. There are special cases where an LLC makes sense for a startup but these are comparatively few in number (e.g., where special tax allocations make sense, where a profits-only interest is important, where tax pass-through adds value). Work with a lawyer to see if special case applies. If not, go with a corporation.

3.  Be cautious about Delaware.

Delaware offers few, if any advantages, for an early-stage startup. The many praises sung for Delaware by business lawyers are justified for large, public companies. For startups, Delaware offers mostly administrative inconvenience.

Some Delaware advantages from the standpoint of an insider group: (1) you can have a sole director constitute the entire board of directors no matter how large and complex the corporate setup, giving a dominant founder a vehicle for keeping everything close the vest (if this is deemed desirable); (2) you can dispense with cumulative voting, giving leverage to insiders who want to keep minority shareholders from having board representation; (3) you can stagger the election of directors if desired.

Delaware also is an efficient state for doing corporate filings, as anyone who has been frustrated by the delays and screw-ups of certain other state agencies can attest.

On the down side — and this is major — Delaware permits preferred shareholders who control the majority of the company’s voting stock to sell or merge the company without requiring the consent of the common stock holders. This can easily lead to downstream founder “wipe outs” via liquidation preferences held by such controlling shareholders.

Also on the down side, early-stage startups incur administrative hassles and extra costs with a Delaware setup. They still have to pay taxes on income derived from their home states. They have to qualify their Delaware corporation as a “foreign corporation” in their home states and pay the extra franchise fees associated with that process. They get franchise tax bills in the tens of thousands of dollars and have to apply for relief under Delaware’s alternative valuation method. None of these items constitutes a crushing problem. Every one is an administrative hassle.

My advice from years of experience working with founders: keep it simple and skip Delaware unless there is some compelling reason to choose it; if there is a good reason, go with Delaware but don’t fool yourself into believing  that you have gotten yourself special prize for your early-stage startup.

4.  Use restricted stock for founders in most cases.

If a founder gets stock without strings on it, and then walks away from the company, that founder will get a windfall equity grant. There are special exceptions, but the rule for most founders should be to grant them restricted stock, i.e., stock that can be repurchased by the company at cost in the event the founder leaves the company. Restricted stock lies at the heart of the concept of sweat equity for founders. Use it to make sure founders earn their keep.

5.  Make timely 83(b) elections.

When restricted stock grants are made, they should almost always be accompanied by 83(b) elections to prevent potentially horrific tax problems from arising downstream for the founders. This special tax election applies to cases where stock is owned but can be forfeited. It must be made within 30 days of the date of grant, signed by the stock recipient and spouse, and filed with the recipient’s tax return for that year.

6.  Get technology assignments from everyone who helped develop IP.

When the startup is formed, stock grants should not be made just for cash contributions from founders but also for technology assignments, as applicable to any founder who worked on IP-related matters prior to formation. Don’t leave these hangning loose or allow stock to be issued to founders without capturing all IP rights for the company.

Founders sometimes think they can keep IP in their own hands and license it to the startup. This does not work. At least the company will not normally be fundable in such cases. Exceptions to this are rare.

The IP roundup should include not only founders but all consultants who worked on IP-related matters prior to company formation. Modern startups will sometimes use development companies in places like India to help speed product development prior to company formation. If such companies were paid for this work, and if they did it under work-for-hire contracts, then whoever had the contract with them can assign to the startup the rights already captured under the work-for-hire contracts. If no work-for-hire arrangements were in place, a stock, stock option, or warrant grant should be made, or other legal consideration paid, to the outside company in exchange for the IP rights it holds.

The same is true for every contractor or friend who helped with development locally. Small option grants will ensure that IP rights are rounded up from all relevant parties. These grants should be vested in whole or in part to ensure that proper consideration exists for the IP assignment made by the consultants.

7.  Protect the IP going forward.

When the startup is formed, all employees and contractors who continue to work for it should sign confidentiality and invention assignment agreements or work-for-hire contracts as appropriate to ensure that all IP remains with the company.

Such persons should also be paid valid consideration for their efforts. If this is in the form of equity compensation, it should be accompanied by some form of cash compensation as well to avoid tax problems arising from the IRS placing a high value on the stock by using the reasonable value of services as a measure of its value. If cash is a problem, salaries may be deferred as appropriate until first funding.

8.  Consider provisional patent filings.

Many startups have IP whose value will largely be lost or compromised once it is disclosed to the others. In such cases, see a good patent lawyer to determine a patent strategy for protecting such IP. If appropriate, file provisional patents. Do this before making key disclosures to investors, etc.

If early disclosures must be made, do this incrementally and only under the terms of non-disclosure agreements. In cases where investors refuse to sign an nda (e.g., with VC firms), don’t reveal your core confidential items until you have the provisional patents on file.

9.  Set up equity incentives.

With any true startup, equity incentives are the fuel that keeps a team going. At formation, adopt an equity incentive plan. These plans will give the board of directors a range of incentives, unsually including restricted stock, incentive stock options (ISOs), and non-qualified options (NQOs).

Restricted stock is usually used for founders and very key people. ISOs are used for employees only. NQOs can be used with any employee, consultant, board member, advisory director, or other key person. Each of these tools has differing tax treatment. Use a good professional to advise you on this.

Of course, with all forms of stock and options, federal and state securities laws must be satisfied. Use a good lawyer to do this.

10. Fund the company incrementally.

Resourceful startups will use funding strategies by which they don’t necessarily go for large VC funding right out the gate. Of course, some of the very best startups have needed major VC funding at inception and have achieved tremendous success. Most, however, will get into trouble if they need massive capital infusions right up front and thereby find themselves with few options if such funding is not available or if it is available only on oppressive terms.

The best results for founders come when they have built significant value in the startup before needing to seek major funding. The dilutive hit is much less and they often get much better general terms for their funding.

Conclusion

These tips suggest important legal elements that founders should factor into their broader strategic planning.

As a founder, you should work closely with a good startup business lawyer to implement the steps correctly. Self-help has its place in small companies, but it almost invariably falls short when it comes to the complex setup issues associated with a startup. In this area, get a good startup business lawyer and do it right.

Live a Travel Channel Life – 5 Tips For Global Nomads

There is a growing number of people around the world throwing their cares to the wind, quitting their jobs, and making a new life for themselves on the open road traveling from country to country. Whether you are making an all-out lifestyle change or easing into it a little at a time, there are tricks and techniques for doing it right.

To life like a star of the travel channel, try these 5 tips:

Tip #1: Carry only the essentials from country to country:
When you embark on your journey, you may find yourself packing two nice, big suitcase full of clothes and goodies from REI. Hint: try narrowing your luggage down to what will fit in a backpack or a single suitcase. Either way, as you travel from country to country, you will notice that your list of essentials grows shorter. All you really need is a bit of cash or travelers checks, your passport, maybe a good travel guide and a couple changes of clothing.

Tip #2: Buy cheap:
If you are going to make a life or significant hobby out of living the travel channel life, you need to learn the insider secrets to buying cheap airfare. Do the research ahead of time. For you, airfare will become as significant an expense as is a mortgage and car payment for your more sedentary friends and family. Do your homework now and save thousands and thousands down the road.

Tip #3: Know the best countries to visit for saving your cash:
As you can imagine, the cost of traveling and living in the various countries of the world differs dramatically from country to country. If you are planning to life for months or years away from home, plan your global route according to your budget. For example, if you are planning to travel Asia, visit South and Southeast Asian (e.g., India, Thailand, and Vietnam) when you are low on cash. If you just made a withdrawal from the bank account in your native country or got a paycheck from your online business, head to East Asia (e.g., Singapore, Hong Kong, and Japan) to see the sites there. The same pattern applies in the Americas, Africa, and Europe as well.

Tip #4: Double up when you can:
If you are traveling along, you will find that it is usually very easy to meet people on the road. When you do have the opportunity to meet up with someone you can trust with whom you can share accommodations or even a taxi ride to the airport, I highly suggest doing so. At the same time, you will need to say goodbye to these travel bodies not infrequently, so be big enough to say “I have to go my own way now” then the time comes.

Tip #5: Use Internet cafes to maintain a travel blog:
Traveling this big world can be pretty lonely sometimes. A great option that global travelers have today that was not there even a few years ago is to keep a travel blog. Your regular entries of text and (when possible) photos will give you a sense of continuity and will give your friends and family back home a much better sense of what is going on with you as you have the time of your life.

To live a travel channel life, make sure you educate yourself about how to buy cheap airfare and accommodations. Be sure to pack only the essentials and educate yourself ahead of time about which countries will be cheaper to live in. And, take advantage of the Internet to keep yourself centered and your family and friends up to date.

7 Tips to Opt for the Best International Courier Service

If you want your parcel to reach the destination safely, make sure you choose a good courier service. You need to search for the right provider by following a few important tips. Given below are some of them.

Create a List of Providers

Since there are a lot of service providers, you can’t test all of them. So, it’s better to create a short list of top companies. Then you can test their services one by one by sending small parcels. This will help you get a pretty good idea if the service provider is reliable. Testimonials and referrals can also help. Aside from this, online ratings, reviews, and recommendations can also help.

Experience

Experience is another factor that you should consider when hiring a courier service. Ideally, you should go with a provider that has at least 5 years of experience. Actually, experienced companies offer a better reach, ability, and network. So, your parcels will reach the given address in the same condition.

Location

Some courier service providers don’t offer their services in some areas and countries. Most of them outsource their orders to an agency that provides services in those countries, which may cause unnecessary delays.

So, it’s important that you opt for a provider that can send your parcel directly to your given address.

Customer Service and Support

If you need to use the services of a company on a daily basis, make sure their customer support is good. After all, no one likes to work with rude people.

The customer service reps should be able to answer your calls in case of a query. So, it’s better that you do your homework to hire a company that employs helpful, civilized employees.

Terms and Conditions

If you want to check the terms and conditions of a company, you can go to their website and read the FAQ page. If you are happy with their terms and conditions, you can go ahead and work with them.

Market Reputation

The business of a courier service depends largely upon its trustworthiness and credibility. Third-party sources can help you find out if the courier service is reputable or not.

This is a digital era, but word of mouth is still the best way to check the reputation of any company. So, you may want to ask your friends, colleagues and relatives for recommendations.

Conduct Research

The easiest way to conduct research is to tap into the power of the Internet. You can get help from Google to find reputable companies. Review sites, such as Google Places, Insider Pages, Yahoo Listings and Yelp can also help.

Aside from these, you can check out the social media sites of the popular service providers to find out what people say about their services.

Long story short, if you are finding it hard to choose the right international courier service, make sure you follow the tips given in this article to create a short list of some good providers and make the right choice. Hope this will make your decision a lot easier.

Top 7 Tips to Starting Your Business Using Virtual Business Strategies

Most entrepreneurs wanting to start a business make the mistake of using their savings, maxing out their credit cards or borrowing from family, friends or banks to get started. The reason they fall into this trap is because mistakenly they believe this is the only way they can become business owners.

It is important to understand that starting a business in this new Information Age and Knowledge Era, does not require the large funding previously needed in the old, traditional Industrial Age business model. This means the entrepreneur has the ability to start a profitable and reputable business with little to no money out of pocket.

If you are currently planning to start a business, consider the following 7 tips to start a virtual business instead of an offline one. Even if you already started a brick-and-mortar business, you can still apply these tips to your back-office operations:

  1. Use cloud technology for all your back-office systems. In other words, use all internet applications rather than technology hosted in your PC
  2. Set up your entire communication channels using cloud technology
  3. Set up your entire accounting department using cloud technology
  4. Set up your entire customer support using cloud technology
  5. Set up your entire human resources using cloud technology
  6. Set up your entire marketing department using cloud technology
  7. Set up your entire sales department using cloud technology

Don’t delay starting your business because of lack of funds. Hundreds, if not thousands of highly successful virtual businesses get started everyday. In the next 5 to 10 years, all if not most businesses will be run this way. By the simple act of implementing new business model strategies from the start, you have puts yourself miles ahead of the competition.

In cases where the business owner fails to adapt to this new information age business model, the speed to business failure greatly accelerates. If you talked in today’s terms, it would be like using telex machines and telegraphs to conduct day-to-day operations.

A virtual business allows a company to be geographically dispersed. It allows it to meet and support its customers wherever they are located. Employees can work from anywhere, at any time, at any pace; all accessible, networked and coordinated via internet applications.

You can see an example of a real sustainable, successful virtual business (100% virtual and paperless) at http://groupbenefitagency.com

As you can see, with a virtual business, all you need is a computer and internet access to get you going. Anyone can start a virtual business in minutes. You don’t need major start up capital. You don’t need investors. You don’t need to risk months or years trying to break even. You don’t even have to gamble your savings. You can implement sophisticated systems. You can hire the most qualified personnel from anywhere in the world. Most importantly, a virtual business allows you the free time to have a personal life too!

Social Media Marketing – Insider Social Media Optimisation Tips From An SEO Writer

Whatever your answer, you can be sure that as a small business owner looking for ways to supercharge your Internet marketing efforts, you have arrived at the right place!

In this article, you will find cost-effective social media marketing tips used by a SEO London firm specializing in developing custom SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip companies, besides other useful SMO techniques that I’ve picked up in the course of my SEO content writing career spanning 10 years.

However, in order to harness the power of popular social media tools, it is important to first understand the nature and scope of Social Media Marketing, since this will help you identify the social networking platforms that are most relevant to your business.

Simply put, social media marketing involves using popular networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn etc. for increasing a website’s appeal for prospects and extending its reach to a wider target audience. However, what many SMO companies don’t tell clients is the fact that social media benefits some business models more than others. This is why it is important to first establish which social media marketing method best suits your business.

Therefore, in order to leverage effective SMO strategies for your web business, online business owners are advised to clearly outline SMO goals and learn about free and paid tools for determining website popularity metrics, since these vital statistics enable you to measure your web business success in real-time.

Social Media Marketing Tips – 3 easy and cost-effective SMO tips to benefit any web business

1. Facebook Advertising – This is the most cost-effective social-media marketing tool available to web business owners. With its outreach of 300 million users, FB enables small businesses to build a friendly presence for themselves on a powerful platform that connects them to a huge potential customer base worldwide. Sign up for a Business Fan Page account with FB using your company’s username to register your company. Read all the special rules for Fan Pages, research your competition and assess the Facebook presence of your closest rivals (type of pages, number of fans, how many ‘likes’ and graphics have been used to build their popularity etc.). Then simply copy their strategy for success by customizing it for your target customers!

2. Grow Twitter Followers – This great marketing platform has grown in the past one year to surpass the popularity of Orkut and Flicker, two social media sites that enjoyed immense popularity till the cute, snappy and short message update system overtook their member base. Signing up with Twitter is free. So reserve a business account and secure your company’s name. Conduct a basic search for familiarizing yourself with hot keywords and phrases used by your top competitors to get more followers on Twitter and use these to develop a custom SMO strategy for your business!

3. Visit Other Blogs – Many website owners religiously update their company blog with keyword rich content, maintain that crucial reader connect by responding to blog comments, inquiries and suggestions without fail and even measure blog metrics regularly in order to track their high rank on the major search engines. However, many don’t utilise the full scope of ‘blogosphere’ open to them via participating in discussion on blogs belonging to other people. Visiting other blogs and commenting, praising, sharing industry inputs or your personal experience that may add value to the post is a no-cost, effective and quick way to build the credibility of your business without having to invest full-time in writing, posting and responding to new blog content. So, make it a part of your SMO campaign and improve your site’s rankings, starting today!

Easy to Get Small Business Loans: 6 Tips for Applying for Funding for Your Company

Small business funding, unfortunately, isn’t easy to get for most people – especially if you don’t already have good credit. Typically, it requires a lot of legwork to get business loan. For some start-ups, owners often have to resort to getting a personal line of credit and using that to find the business. Easy to get small business loans really do exist, just as long as you prepare everything properly and look in the right place.

Here are a few tips to increase your chances of finding and obtaining a small business loan:

1. Get your personal credit report cleaned up. This is something that lenders will want to see. If you have poor credit, take the time to get it straightened out. You might even want to use credit repair services.

2. Create the best business plan possible. Consider this to be your “sales pitch” to funders. If you want as much money as possible from a lender, you can’t be secretive. You must specify exactly why you need the money, how much you need, and what it will be used for.

3. Keep everything as organized as possible. A wide range of documents may be required, including tax returns, annual revenue, and bank statements. Know which documents a potential lender will require from you ahead of time.

More Tips for Easy to Get Small Business Loans

4. Determine the best type of lender. There are many types of organizations that offer easy to get small business loans, including banks, online lenders, non-profit micro-lenders, “angel investors”, credit card companies, and more. Use a bank when you already have good credit and can provide collateral. Use online lenders if you lack collateral and need the funding as quickly as possible. A micro-lender might be ideal when you have a company that is so small that it doesn’t qualify for traditional funding.

5. How long have you been in business? If your company is under one-year old, you’ll have difficulty If you have a start-up, consider solutions such as personal loans, angel investors, or even online crowd-funding if you can come up with an innovative marketing message.

6. Find out how much the payments will be and make sure you will absolutely be able to pay them. Different lenders have different terms and different interest rates. You might be required to pay just one time a month or two times a month.

If you need a fast business loan, US Business Funding is a great place to start your search. This site has been featured in publications such as Forbes, Business Insider, CNN Money, and other such organizations. US Business Funding reviews are primarily positive.

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