Advantages of Review Sites Templates

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How to Start a Blog or Niche Website And Make Money

In 2021, due to lockdowns and mandates, more people than ever before began to look for ways to earn money working from home. In particular, many looked at blogging as an online business. The problem though, was that many of them didn’t really know how to make money from a blog. So just how can it be done?

Keep reading and I’ll go through 3 steps that you need to take to become an online blogger.

First, you need to find the right niche to work in. You need to find a “hungry market,” people who are looking for information to read and looking for products to buy.

It also needs to be a niche that you’re interested in because you’ll be writing a lot of blog posts about it.

Once you know what you’ll be blogging about, you then need to create a blog. This is simple to do using all the blogging software available. You can even set up a blog for free through platforms such as Google’s own Blogger service. Blogger has been around for years and is used by many successful bloggers, including me.

Once you’ve set up your blog, fill it with useful content, products to sell, and onsite advertising for extra income. Some bloggers earn thousands this way, selling products online as affiliates, and earning money through PPC advertising.

Once you get enough pages set up, it’s time to market your blog to get as many visitors as possible. And if you have an email subscription box on your blog, you can stay in touch with all those who sign up.

Marketing can be paid for, or can be done for free through social media and article directories. When you’re first starting out, it’s better to use free marketing, although you can go ahead and pay for it if you want to and if you already have the funds. Personally, I’ve never paid for online advertising for any of my website and blogs. Perhaps I’m leaving money on the proverbial table by marketing this way, but my online success over the years has been good without it.

And that’s the 3 steps you need to take. Choose your niche, set up a blog, join an affiliate network to find products to promote, and market your blog in as many places as you can to get thousands visitors. Just make sure you’re marketing in the right places to get the right kind of visitors.

So what are you waiting for?

Get your own money-making blog set up and running today.

The Problem of Rationality in the History of African Philosophy

Introduction

The discourse on problem of rationality in African Philosophy has been associated historically with two related happenings: Western discourse in Africa and the African response to it . The Western discourse had come in form of such notorious proclamations and claims as “reason is Greek”, “emotion is African”, which meant to them that Africans are not rational . Yet to some, it further meant that African beliefs are neither rational nor irrational because the categories of rationality just do not apply to them . For another set like the postmodernists, the concept of rationality does not apply to Africa, since the concept is a contested one that presupposes a language game with its complete rules that do not apply across languages and cultures; African was supposedly one of such languages and cultures. This according to Akinwande Oluwole Soyinka can be described as hyperbolic weapons that were figured in the heat of contestation.

The African response has come in different forms and dimensions, with the African nationalists, postcolonial African leaders, pan-Africanists, scholars, writers and traditionalist in the fore front. The response has sought to reafricanize the ‘natives’, to strip them of the alienations of Western modernity that had as it were, made them a people with no identity and hope, and to force them to return to the ‘authentic’ and pristine values of a pre-colonial past. They have sought to disprove what Paul Tiyambe calls the Western excessive rationality that has portrayed their image as that of rational excellence, and to free Africans from its materialism, moral decadence and lifelessness; alienation from nature and propensity for destructiveness. This has formed the basis for the rationality debate.

The rationality problem is therefore the problem of how to determine the place and status of Africa and African knowledge in the great debate on the concept of reason. It is the question of critically analyzing the conceptual issues, implied in the distinction between the civilized and the uncivilized, the logical and the pre-logical or mystical. It suffices to say that Africa today has been greatly determined by this distinction.

However, the writer believes that the Africans’ responses and demonstrations of rationality has not really debunked or disproved completely such classification of Africans as prelogical, instead, further justified the classification and claims. The major focus of this paper would be to seek various ways, if any that Africa can in this twenty first century demonstrate rationality.

The Emergence of a Dominant Rationality

The rationality debate or problem is understood as the theoretical and practical dimensions depicting the individual’s role and impact in the shaping of one’s identity and destiny, and control of history and other cultural values. It is the estimation of the basis and merits of cultural norms and the clarification of the supremacy of contending images of man. The debate evolved as claims and counter-claims, justifications and alienations, passed between the two camps: western and non-western . To a large extent, the debate about African philosophy can be summarized as a significant contribution to the discussion and definition of reason or what Hegel called the Reason. Indeed, it is commonly referred to as the “rationality debate”.

Defining Rationality

The question of how to define the criteria of rationality has become a central theme in Anglophone philosophy. It has occupied debates among social anthropologists, sociologists, and philosophers of science. On one side are the foundationalists who argue that formal rational procedures are the defining feature of science, which supersedes common sense and is universal. On one side of the divide are the pluralists, who argue in favour of the diversity of human experience and systems of representation. Most African cultural relativists fall under the later category, predicated on their conception of culture as a people’s experience and ways of life. Given that different people would have divers and sometimes unrelated experiences, it is believed that their attitudes towards life and issues of life would also differ, and this according to them, cannot be overlooked in adjudging a people’s rationality.

The origin of the English word “rational” is the Latin word “ratio” which can be translated as “reason” in English. A rational action or belief going by this is one, which is reasonable, the one concerning only good reasons for acceptance . This being the case, we can say then that a rational action is one that has a reason, after all being reasonable means to have a reason, in most cases good reasons. Since an action is rational when it is reasonable, it follows that if a reasonable action is that which make sense, and then a rational action will also be that which makes sense. In other words, it is the power resident in human beings enabling them to make discrimination concerning reality which aids greatly any process decision making and rational judgment. We could have or lack reasons for upholding any particular belief; we act rationally when we maintain consistent beliefs, and irrationally when we don’t. To a large extent this determines our actions.

It can also be held that the availability of evidence supporting our beliefs also forms a basis to adjudge rationality. These beliefs in themselves have no element of rationality and this implies that their rationality is determined externally. However, this can constitute some problems, as much as it proves its relativity. One of such problems is evident in Gordon Reddiford’s conception of rationality as consistency of beliefs with actions. According to him,

…The way in which we come to hold our beliefs, in our attitudes to the evidence for example, and further to the procedures we adopt in maintaining or rejecting them. Thus to ascribe rationality is to comment on our success or failure in continuing to subject them to scrutiny in attempting to maintaining consistency particularly when we express our beliefs in action .

This position poses a serious moral problem; that of justifying as rational, an immoral belief which is expressed consistently in actions. Would Reddiford adjudge as rational Hitler’s killing of the Jews predicated on the belief that they are Chicken? Or does a mere consistency between a reason and an action make that action and belief rational or good? The problems associated with the definition of ‘good’ would cause a rather quick abandonment of such definitions of rationality; they are rather sophistry than normative.

Another Western scholar Steven Lukes, identifies criteria which a set of beliefs has to satisfy for them to be adjudged rational. Among these are that; (i) such systems are logical, that is consistent and admit no contradiction (ii) they are not wholly or partially false, (iii) not nonsensical (iv) not situationally specific or ad hoc, enduring just for a very short time that is must be universalisable . Among all the criteria listed above, the criterion of logicality stands out. For if a belief is illogical one can rightly infer that it is nonsensical, partially or wholly false, and inconsistent. The criteria of logicality was first formulated by Aristotle, as Sogolo opines,

Aristotle was the first philosopher to systematize all forms of positive thinking about thought the result of which was the invention of formal logic .

Since the formulation of formal logic by Aristotle, it has remained indispensable for correct thinking and thus has been described as the systematic formulation of instinctive logic of common sense . The fundamental laws in formal logic as formulated by Aristotle are (i) the law of identity which simply states that a thing is equal or identical with itself (A equal A) (ii) the law of contradiction. Strictly speaking, it is a negative formulation of the first law. The law of contradiction states, that a thing cannot be unequal to or different from itself; (A is not none-A) (iii) the law of excluded middle. This particular law of formal logic combines the first and the second. It states that if a thing is equal to itself, it cannot be unequal to or different from itself (if A equal A, it cannot be equal non-A)

The formulation of the Aristotelian logic was meant to serve as a standard, a yardstick for adjudging the intelligibility or otherwise of a thought system, and therefore normative. Scholars of different ages, like Evans Pritchard, Martin Hollis, Steve Lukes, etc, felt the inclination to insist that for any form of thought or action to be adjudged intelligible or rational, it has to conform to the rules of formal logic. That therefore meant to them that any thought system that seems contrary to this formulation is irrational. This was the mission that Bruhl set out to execute in his bifurcation of societies.

The Bruhlian Socio-cognitive Bifurcationism

The image of the ‘scientific society’ set out to be projected by the intellectual school pioneered by Tylor and other sociologists such as Levy Bruhl, as well as Evan Pritchard, Martin Hollis and Steven Lukes, is that of rational excellence; the very paradigm of institutionalized rationality. It is on this Eurocentric posture that Levy Bruhl bifurcated of the human society into two categories: those of a ‘primitive mentality’ and those with a ‘civilized mentality’. Africa by this classification falls under the former category. Levy Bruhl describes a ‘pre-logical thought’ as one that is unscientific, uncritical and contains evident contradictions. People with such thought differ not in degree but in quality from those with logical mind.

The pre-logical mentality connotes that the Africans are not a race different from the animals. This speculation about the Africans as inferior and savages was intertextually entrenched within the universal discourse of the French, British and German enlightenment thinkers. The African thought system has been adjudged irrational because according to Bruhl, it is insensitive to the rules of formal logic as formulated by Aristotle. Hollis states that these rules render it possible to make trans-cultural and comparative judgments as to the degree of rationality and irrationality in a belief and action system . Hence Levy-Bruhl found contradictions in assertions such as when the Nuer say “twins are birds”. From Levy-Bruhl’s point of view it is a clear violation of the rules of logic, which do not permit a thing to be itself and yet another thing. The Nuer is therefore involved in contradiction by saying that a twin is a twin (A is A) and at the same time that a twin is a bird (A is non- A) .

On the surface, it would seem that Levy Bruhl made an honest and innocent observation about the thought system of the Nuer people, though such an interpretation would be inevitable, following the Aristotelian logic. But for the Nuer people the saying “twins are birds”, means that birds unlike other creatures that crawl on the earth surface, are seen as divine creatures from above because they fly. Therefore twins according to them are likened as birds, special gifts from God, precious to man.

Such saying, it would be observed are common among Africans. For instance, the Igbos in Nigeria would say “Uwaa bu popo”, meaning that this life is Pawpaw, especially ripped pawpaw. This life likened to a ripped pawpaw that would break in to pices when it falls. This is a mere use of metaphor, which interestingly abounds in the Western literary expressions and thought system. For instance, the expression, ‘that man is a lion’, is no violation of any rule of formal logic, but simply likens the man to a lion-strong, fearless and courageous. Hence, Levy Bruhl’s misinterpretation of the Nuer’s saying was never an oversight, rather an orchestrated attempt to devalue the Africaness of the Africans with the view to fostering a Western control and determination of Africa’s destiny and identity. Therefore the denial of Africans of rationality by the West- Levy Bruhl, Hegel and the rest, rests on a prejudice against the Africans.

This Western attitude according to Masolo “…had started as a mere cultural bias, supported loosely by a racist or orthodox biblical ideology, which gradually grew into a formidable two-pronged historical realities, slavery and slave trade on the one hand and academic expressions on the other . What Masolo calls the ‘academic expressions’ were actually seen as the justification for colonizing Africa with the delusion that Europe was spreading civilization. A choice sampling of the underpinnings of this colonial ‘academic expressions’ would show clearly their mentality and mindset.

For instance, Hume was of the conviction that the Africans, due to their blackness are precluded from the realm of reason and civilization. He speaks:

I am apt to suspect that the Negroes, and in general the other species of men to be naturally inferior to whites. There never was a civilized nation of any complexion than white.

Kant corroborated this when he thought that the fact that the Africans were black from head to foot was a clear proof that whatever they say was stupid . This implies that there are fundamental differences between the two races of man, differences that were more in mental capacities than colour. In Hegel’s opinion

The African, in his undifferentiated and concentrated unity, has not yet succeeded in making this distinction between himself as an individual and his essential universality, so that he knows nothing of an absolute being which is other and higher than his own self.

Africans from this point of view are neither part of the world history, nor part of humanity. People without culture and history, living in a state of innocence, unconscious of themselves, as in the natural and primitive state of Adam and Eve in the biblical paradise and will. This state could be likened to the state of nature described by the contractarians- Hobbes and Lock. In like manner, Marx and Engel articulated this same Eurocentric view as part of their philosophico-histotical position. For them the colonial Europeanization of the globe was a prerequisite for the possibility of the true human freedom, which to them, is communism.

These discourses on Africa underestimated and disparaged African culture and identity. It denied that ‘reason’ played any significant role in the development of society and culture in Africa, as it did in Europe. To the colonizers then, Africans had no abiding values and lacked generally, the intellectual and moral resources of the Europeans, whose mission in Africa was a ‘civilizing mission’. This civilizing mission, which was in form of colonization and Christianization of the Africans, can best be described as rape of Africa, which created a crisis of self-identity, injured her human dignity, sapped her self-confidence, and led her into perpetual soul-searching. The civilizing mission of Europeans was an active program by the Europeans to change the African’s supposed inferior ways of life to conform to European models in same important areas of human experience such as education, religion, economics, politics and social.

The very fact that the Africans were conquered was taken as a proof of the unhistoricity and lack of humanness of the colonized. The colonial racism succeeded in alienating many Africans from their own culture. There became a preference for European culture, values and mores. Some Africans began to see themselves inferior to the Whites, and our culture through Christian indoctrination, barbaric, inhuman and devilish. Through education and religion (Christianity), the European languages became official languages of most African countries, to the extent that our children feel ashamed to speak African native languages, and ashamed when unable to speak the so-called language of enlightenment. This implanted colonial and colonizer’s mentality, has made it difficult for this ugly situation to be reversed in any way. This is the mentality that makes a formerly colonized person, over-value foreign things coming from his erstwhile colonial master. ‘Things’ here is to be interpreted widely to include not only material objects, but also modes of thought and behaviour.

This cultural dislocation landed Africa in the problem of self-definition and identity, forced her to ask “who are my as a person?” “What was I as a person?” “How do I fashion out an enduring and a viable future?” Africans have found it difficult to find appropriate responses to these questions because Africa today is caught in a web, in between a past s/he could not recall and a present and future s/he could not envisage.

Despite all these, the dominance of the colonial mentality was not absolute; and this explains the reason why there is the problem of self-search and definition. Put differently, the obvious fact of this consciousness in Africa shows that indigenous modes of thought and action have not been totally eclipsed by colonialism. It shows that the colonialists did not take pain to penetrate and ‘educate’ the rural interior of African countries. As a result this people still retained a large part of their indigenous world outlook. These are the sages, according to Oruka, that have not been unduly influenced by Westernism.

Demonstrating African Rationality

There have been many dimensions to the question of the rationality of Africans and their culture. These dimensions focus on different aspects of the problem of rationality in Africa such as, the question of whether Africans are as human as other people of the world. The African’s philosophical responses and the concept of cultural relativism were attempts by prominent African scholars and nationalists to give answers to some of the questions raised in the problem of rationality, and also to restore self confidences, prestige and honour to Africa, bearing in mind that Africans through slavery and colonialism have suffered cultural discontinuity and dislocations and consequently made a people with no confidence in themselves.

The early Pan-Africansists like Edward Blyden, Dubois, Joseph Ki-zerbo, Africans Horton and postcolonial African leaders like Senghor, Nyerere, Nkrumah, Azikiwe, Awolowo etc, saw the solution to the crisis of culture and rationality in Africa in the discovery of authentic African ideas and thought systems uninfluenced by alien accretion. This gave birth to concepts like Ujaama, Negritude, African Socialism, etc. In the same vein, contemporary African philosophers like Kwasi Wiredu, Kwame Gyekye, Robin Horton, K.C. Anyanwu, Onyewuenyi and Segun Oladipo, to mention but a few, have upheld the concept of cultural relativism and demonstrated convincingly in their scholarly writings that indeed prior to Western contact with Africa, Africa had history and culture which was scientific and in fact with traces of the origin of modern medical science. A culture, which was rational, logical and humanistic, with values and respects, for humanity.

They further have held that philosophy did not spring up from vacuum and that philosophers from all ages were tremendously influenced by their society and culture, since most of what they postulated was already fore-grounded in their culture. And philosophy being a corollary of a culture presupposes that no philosophical theme or problem can completely be understood and handled without familiarity with the culture and language from which it originated. If there is any modicum of truth in the above; it would imply that philosophy arises from the culture of a people and therefore, no culture is bereft of philosophy.

Oruka tried to demonstrate this in his four-trends/orientations in African philosophy. He identifies the various sources and ways in which African philosophy was done: ethno philosophy, philosophy sagacity, the nationalist-ideological philosophy and the professional philosophy. Senghor on his part, postulated African epistemology; unique African mode of knowing; and Mbiti, had the inclination to show that the African’s have a different concept of time. These various responses were articulated to affirm and construct African rationality. That this various efforts represent truly the African spirit has been contested and controverted by many. While we commend these efforts, our worry comes in three folds; one these concepts especially as postulated by Senghor and Mbiti, are not particularisable, therefore nothing about them is peculiarly African. Two, Africa has not yet experienced real pragmatic applications of these ideas. Three, Africa could be said to be in a state currently worst than it was prior to colonial rule.

The Postcolonial African: a Demonstration of Rationality.

A change in the political Lordship, structures and processes expectedly gave Africa a breath of freedom and liberty, the Africa political leaders, who fought slavery and colonialism, took over governance in the continent. Most importantly, is the question of how Africans have demonstrated rationality after colonialism.

The postcolonial Africa is still besieged by problems arising from the accident, and design of history. The continent boasts of the highest numbers of failed states Burundi, Cote D’lvoire, Congo, DR, Zimbabwe, Sudan, Nigeria, Liberia, Sierra Leone and Angola. Oyeshile observes that we cannot controvert the fact that ethnic conflicts and wars have resulted in gross underdevelopment in the African continent. There have been wanton destruction of lives and property, human, material and natural resources, the problem of corruption, ethnicity, leadership, poverty, diseases, hunger, death, desertification, and diseases. These have all been wholly or partially attributed to the phenomenon of slavery, colonialism and military incursion into the African body polity. Those whop hold this position are not totally wrong. Hence Oguejiofor has recognized that

…The effect of slavery on African society was thus not limited to visible factors; even of greater consequence are the invisible political, psychological and social effect. The millions of people carted away meant a drastic reduction of the productive capacity, especially when those sought after were those at the bloom of their lives, wars aimed at gathering slaves, and other raids meant serious rupture of economic and social life.

Most Africans have reacted to Africa’s predicament, by simply tracing it to the door steps of external factor like-slavery and colonialism, and by extension militarism. While these can be regarded as major factors, it would be misleading to assume that the transatlantic slave trade described as the “most iniquitous transaction in human history” was solely perpetrated in the African continents by non-Africans. It has been observed that the African chiefs and rulers who through chains of middlemen penetrated the interiors of Africa on behalf of the European slave merchants to capture slaves and negotiate with the buyers, aided part of what we have attributed and considered the impacts of slavery.

It is also important to note that this trade lasted for over four hundred years, and one can not but wonder how this business was sustained for that long. Evidence abounds to show that the trade was indeed big business in its entire ramification for those who engaged in it -Africans and non-Africans alike. Oguejiofor corroborates this fact when he opines that the “Medieval kingdoms of West Africa derived great wealth through the export of slaves” One could imagine that the traders had excellent strategic business management skills and plans on sustainability.

What more can one say, these African traditional rulers might have had some functional management structures, and some would have functioned as MDs and CEOs. There were, one would suppose excellent succession plans to enhance business growth from generations to generations. One may want to raise the question, “how was Africa able to sustain the supply of goods consistently to the West?” A possible explanation that so many would not want to accept is that women were acquired as wives by the traditional rulers with the sole aim of the procreation or better still ‘production’ of slaves for the market? Though no evidence has proven this argument valid, it is a possible origin of polygamy in Africa.

The point that we can’t fail to make clear here is that whatever mentality that was predominant, and whatever justification or good reason(s) given for the Africans participation and partnership in this inhuman and hideous treatment of fellow Africans, some of who as Don Affonso, king of Congo observes were “sons of the land and sons of our noblemen, vassals and our relatives….” justifies, even if partly the view of Rudyard Kipling about Africans as “half devil and half child”. It would be rational to admit that we exhibited non-human mentality and rationality. There was no iota of sense of brotherhood and love exhibited by these African merchants. Where was that spirit of familism and communalism that we were told African’s were known? For whatever reason we failed, and I think we have justified our description by the Europeans as pre-logical.

With abolishment of slavery, African leaders naively embraced the legacies of the colonial administration. It was as Oguejiofor explains ‘a mere change of guards, with the indigenous politicians replacing the Europeans in the same positions, in the same system that they fought for so long to over throw’. Nothing fundamental changed, our brothers simply continued the colonial programs of the West. This era can simply be described a recolonization of Africans by Africans rather than independence. The implication of this is that we became our own enemies and downfall. Africans ploughed Africa further into uncertainty, unprductivity, and ‘undevelopment’. In fact it is seldom doubted that we were not ready for political independence. This has manifested evidently in the ways we have managed our own affairs.

With the ascendance of the military juntas into power in Africa who were “half educated, inexperienced and incompetent Corporals, Master Sergeants, Lieutenants and Captains … , Africa was further sent into the abyss of political instability and rudderless leadership” . Those dark ages of military rule were terrific, horrifying and pherocious, with such leaders as Idi Amin of Ugandu, Bokassa of Central Africa Republic, Mobutu of Zaire, Mengistu Haile Mariam of Ethopia, late Samuel Doe of Liberia, Sani Abacha of Nigeria and Michael Mikombero of Burundi. Again this era showed clearly, even now, our inability to demonstrate rationality and prove the West wrong, that we can paddle our boat unaided by them. It is obvious that our leaders, immediate past and present, inherited some devilish traits from the traditional African rulers who aided slave trade, especially ‘selfishness’. For more than half a century in Nigeria, we are still to graduate from democratic apprenticeship.

Conclusion: Redefining Rationality on the Basis of Societal Values and Pragmatism

It had been the position of the European invaders, anthropologists, ethnographers, philosophers, sociologists, policy makers and the likes that as far as the East is from the West, so is Africa far from philosophy, rationality and civilization. And that while the West in the home of civilization and philosophy, Africa is the home of wild trees, wild animals, wild people and wild culture. Surprisingly, the perception of Africa has not change. For instance, when in the televisions, beautiful houses, structures and hi-tech humans are used to depict the Western world, forests, jungles, elephants, lions and all sorts of wild animals are used to represent Africa.

The state, destiny and the value that Africa has had till today in the globalized village, has to a great extent been determined by the outcome of the debate and problem of rationality and most importantly, the Africans responses to it. The outcomes as we had highlighted include: the enslavement and colonization of Africans, which were justified on the premise that Africans were sub-humans, and indeed needed to be humanized and civilized through servitude and colonialism.

A way to conclude would be an attempt at the redefinition of rationality in the context of Africa. First is to affirm that the failure of African leaders to demonstrate rationality is not totally African. That is to say that if the leaders have been irrational, it would be fallacious to say that Africans are irrational. Interestingly, when one re-examines the ‘academic expression’ of the West about Africa, they are dosed with irrationalities and prelogical analyses and thoughts. For instance, there is obviously no logical connection between complexion and reason or civilization as Hume and Kant postulated. Levy Bruhl’s classification of Africans as periodical which was predicated on his interpretation of the Nuer saying was also a clear exhibition of ignorance and a privation of wisdom, knowledge and understanding. Binns observers that These perceptions were often based upon an inadequate understanding of African environments, societies, culture, and economic…

One distinguishing, essential feature of man is his rationality, and there lies his difference from other animals. There is no evidence to show that God created some people rational and others irrational. If the biblical records are anything to go by, God created man in his image and likeness. So to say that Africans are irrational would imply that God is irrational, or that God never created the Africans. Though these are possibilities, but they cannot be substantiated. Hence we consider the Senghorian theory of African mode of knowing, which seems to suggest that Africans do not rely on the faculty of reason in apprehending the external world as anti-African.

The purpose of a society is anchored on rationality and that explains why co-existence in a society will be hampered without a sense of rationality, rational attitude to life and essential society values, such as: tolerance, respect, freedom, equality, justice and value for human life. Actions that are anti-societal vision and good would definitely not be rational.

Therefore, the adoption of a social rationality has become inevitable for Africa in her quest for a total development. Of great interest here would be the criteria of rationality given by Steven Lukes known as practical rationality. This criterion emphasizes the ability of a practice to aid a people in attaining their goals. In other words, this theory also known as instrumental rationality means acting in a way that is maximally efficient and effective in achieving one’s goals. This criterion must be anchored on aforementioned basic societal African values, thereby making it pragmatic, and humanistic.

Africans, would want to ensure that their religious and cultural differences do not continue to form the bases for hatred, violence and insecurity; rather to be a strong force that would ensure that they fly high above the bumps of ethnicity and ethnic consciousness, overcome hunger, poverty, corruption, war, strive, disease, desertification, political and economic instability. Whatever political and societal values, policies, laws and practices that would ensure freedom, justice, equality, equity and total development of Africa would be very instrumental in achieving our desired goals in Africa. Anything short of this would widely be adjudged irrational in Africa by Africans.

The 7 Wonders Of Social Media Marketing To A Brand

The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers that are in billions. Any corporation that is not utilising this source is not only skipping on a fantastic growth window but a cash cow of profitability.

Be it mere PPC services or sharing content on social media, when a company utilises any platform, they spread awareness of their service or product. Furthermore, they indicate to search engines that the brand is reliable, valid and consistent. Let’s take a look at how else social media affects an establishment, positively.

  • Get the customer engaged.

Marketing is about winning the attention of a person and then conveying your message. Social media is the easiest and ideal way of interacting with customers. It is the one path that allows for two-way communication at lightning speed. Catering to the wishes or interest of the patron is fast paced with online platforms. When more consumers are engaging with your brand, there is a bigger probability of conversion.

  • Get more customers aware.

Facebook, Twitter or Instagram are not just avenues to converse with current customers. They are pathways to reaching an added audience in real time. Unlike most other marketing stratagems, social media is a hassle-free way to enhance the visibility of a brand. Just a few hours every seven days has shown, in more than 90% of companies, a greater awareness of product or service in customers.

The gist is to create all social media profiles, use them regularly and begin networking to generate a wide audience

  • Make customers more loyal.

Without a shadow of a doubt, the one benefit social media has for customers is the ease with which they can find brands. The convenience of connecting heightens user experience and benefits the company. How? A patron becomes loyal to a brand when they receive satisfaction. When a customer is able to communicate with the corporation within minutes of facing an issue or wanting to know more about a product through social presence, it ups satisfaction. This, in turn, leads to brand loyalty.

  • Gain understanding of the marketplace.

The reason social media is considered the MVP of digital marketing is not that it gives brands the freedom to introduce their products to a broader audience but because it offers a comprehension of the marketplace. When a company is able to talk with their patrons through online avenues directly, they get to know precisely what is needed.

Over and above, a brand can observe the online activities of consumer and get to know their opinions and interests. This would not be possible without pages and handles on social media. Think of social media as a research tool which can be employed to know the demographics when the brand following becomes large.

  • Be more economical.

Advertising, in the traditional sense, is not an inexpensive strategy. But promoting through social media marketing is hugely cost-effective.

  1. Creating an account on any platform is free.
  2. Developing a brand through your own handle costs zilch.
  3. Even paid advertising is dirt cheap on social media.

To top the cake with a cherry, a company can invest the smallest amount and get a high rate of return. Significantly raising conversion rates is not hard with social media adverts, you need a little capital and the right time.

  • Gain a brand voice.

Through an online platform, a brand can create a voice that speaks directly to patrons and generates a healthy brand image. When a customer receives a tailored reply to their query on social, instead of a cookie cutter reply, they appreciate it more. It shows that the company values the consumer enough to take the effort to write a personal response. A brand voice, therefore, allows for effective communication, networking and healthier satisfaction in clients.

  • Become an authority.

Every time a small or big business posts an original content on social media or each time, they resolve a question posed by a customer, they establish authority. As more and more original posts go up and resolutions occur, in the eyes of the patron, the brand becomes an expert on the subject or topic. Just like satisfaction and loyalty affect the bottom line of an organisation, authority touches it too. Why? Because it leaves an optimistic picture in the mind of the consumer. It makes them more probable of buying a product and talking about it to other potential customers.

A Succinct Layout

No marketing guru or entrepreneur can deny that media is a magic wand. It creates miracles for budding and established businesses. When you post consistently, the benefits the trade accrues are:

  1. better SEO
  2. increased traffic
  3. improved brand loyalty
  4. healthier customer satisfaction

Remember, chances are the competing businesses is already exploiting social marketing to reach probable patrons. Don’t miss out on the opportunity.

Assertive Communication – 6 Tips For Effective Use

What IS assertive communication?

Assertive communication is the ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respecting the rights of others. It allows us to take responsibility for ourselves and our actions without judging or blaming other people. And it allows us to constructively confront and find a mutually satisfying solution where conflict exists.

So why use assertive communication?

All of us use assertive behaviour at times… quite often when we feel vulnerable or unsure of ourselves we may resort to submissive, manipulative or aggressive behaviour.

Yet being trained in assertive communication actually increases the appropriate use of this sort of behaviour. It enables us to swap old behaviour patterns for a more positive approach to life. I’ve found that changing my response to others (be they work colleagues, clients or even my own family) can be exciting and stimulating.

The advantages of assertive communication

There are many advantages of assertive communication, most notably these:

  • It helps us feel good about ourselves and others
  • It leads to the development of mutual respect with others
  • It increases our self-esteem
  • It helps us achieve our goals
  • It minimises hurting and alienating other people
  • It reduces anxiety
  • It protects us from being taken advantage of by others
  • It enables us to make decisions and free choices in life
  • It enables us to express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative

There are, of course, disadvantages…

Disadvantages of assertive communication

Others may not approve of this style of communication, or may not approve of the views you express. Also, having a healthy regard for another person’s rights means that you won’t always get what YOU want. You may also find out that you were wrong about a viewpoint that you held. But most importantly, as mentioned earlier, it involves the risk that others may not understand and therefore not accept this style of communication.

What assertive communication is not…

Assertive communication is definitely NOT a lifestyle! It’s NOT a guarantee that you will get what you want. It’s definitely NOT an acceptable style of communication with everyone, but at least it’s NOT being aggressive.

But it IS about choice

Four behavioural choices

There are, as I see it, four choices you can make about which style of communication you can employ. These types are:

direct aggression: bossy, arrogant, bulldozing, intolerant, opinionated, and overbearing

indirect aggression: sarcastic, deceiving, ambiguous, insinuating, manipulative, and guilt-inducing

submissive: wailing, moaning, helpless, passive, indecisive, and apologetic

assertive: direct, honest, accepting, responsible, and spontaneous

Characteristics of assertive communication

There are six main characteristics of assertive communication. These are:

  • eye contact: demonstrates interest, shows sincerity
  • body posture: congruent body language will improve the significance of the message
  • gestures: appropriate gestures help to add emphasis
  • voice: a level, well modulated tone is more convincing and acceptable, and is not intimidating
  • timing: use your judgement to maximise receptivity and impact
  • content: how, where and when you choose to comment is probably more important than WHAT you say

The importance of “I” statements

Part of being assertive involves the ability to appropriately express your needs and feelings. You can accomplish this by using “I” statements. These indicate ownership, do not attribute blame, focuses on behaviour, identifies the effect of behaviour, is direcdt and honest, and contributes to the growth of your relationship with each other.

Strong “I” statements have three specific elements:

  • Behaviour
  • Feeling
  • Tangible effect (consequence to you)

Example: “I feel frustrated when you are late for meetings. I don’t like having to repeat information.”

Six techniques for assertive communication

There are six assertive techniques – let’s look at each of them in turn.

1. Behaviour Rehearsal: which is literally practising how you want to look and sound. It is a very useful technique when you first want to use “I” statements, as it helps dissipate any emotion associated with an experience and allows you to accurately identify the behaviour you wish to confront.

2. Repeated Assertion (the ‘broken record’): this technique allows you to feel comfortable by ignoring manipulative verbal side traps, argumentative baiting and irrelevant logic while sticking to your point. To most effectively use this technique use calm repetition, and say what you want and stay focused on the issue. You’ll find that there is no need to rehearse this technique, and no need to ‘hype yourself up’ to deal with others.

Example:

“I would like to show you some of our products”

“No thank you, I’m not interested”

“I really have a great range to offer you”

“That may be true, but I’m not interested at the moment”

“Is there someone else here who would be interested?”

“I don’t want any of these products”

“Okay, would you take this brochure and think about it?”

“Yes, I will take a brochure”

“Thank you”

“You’re welcome”

3. Fogging: this technique allows you to receive criticism comfortably, without getting anxious or defensive, and without rewarding manipulative criticism. To do this you need to acknowledge the criticism, agree that there may be some truth to what they say, but remain the judge of your choice of action. An example of this could be, “I agree that there are probably times when I don’t give you answers to your questions.

4. Negative enquiry: this technique seeks out criticism about yourself in close relationships by prompting the expression of honest, negative feelings to improve communication. To use if effectively you need to listen for critical comments, clarify your understanding of those criticisms, use the information if it will be helpful or ignore the information if it is manipulative. An example of this technique would be, “So you think/believe that I am not interested?”

5. Negative assertion: this technique lets you look more comfortably at negatives in your own behaviour or personality without feeling defensive or anxious, this also reduces your critics’ hostility. You should accept your errors or faults, but not apologise. Instead, tentatively and sympathetically agree with hostile criticism of your negative qualities. An example would be, “Yes, you’re right. I don’t always listen closely to what you have to say.”

6. Workable compromise: when you feel that your self-respect is not in question, consider a workable compromise with the other person. You can always bargain for your material goals unless the compromise affects your personal feelings of self-respect. However, if the end goal involves a matter of your self-worth and self-respect, THERE CAN BE NO COMPROMISE. An example of this technique would be, “I understand that you have a need to talk and I need to finish what I’m doing. So what about meeting in half an hour?”

Conclusion

Assertiveness is a useful communication tool. It’s application is contextual and it’s not appropriate to be assertive in all situations. Remember, your sudden use of assertiveness may be perceived as an act of aggression by others.

There’s also no guarantee of success, even when you use assertive communication styles appropriately.

“Nothing on earth can stop the individual with the right mental attitude from achieving their goal; nothing on earth can help the individual with the wrong mental attitude” W.W. Ziege

Top 8 Reasons Why You Should List Your Company in the Stock Exchange

Listing or Stock Exchange Listing, as many people call it, is the process of making a transition from a private organization to a publicly-owned entity wherein all or some shares of the company can be traded in the stock exchange. The ability to have the company’s shares traded in the stock exchange is fundamental to an organization’s decision to have the company listed.

Essentially, stock exchange brings the capital providers and the organizations that require capital, together in one marketplace. The stock exchange undertakes this simple yet effective role in many countries and as such, acts as a hub at the core of many countries’ economy. Capital providers earn a Return on Investments (ROI) through capital growth and dividends, thereby increasing the country’s overall wealth. Likewise, the organizations in which the capital providers invest offer and provide employment, thereby driving the company’s economic development. These are just two benefits of having a company listed in the stock exchange but on a more personal side, there are 8 reasons why you should list your company in the stock exchange. Read through and find out what these 8 reasons are:

o Capital Growth

Stock Exchange listing provides opportunities to both the investor and the listing company. The listed company finds a great opportunity to increase its primary capital for market’s organic growth and acquisition funding. On the other hand, the investors investing on the listed company can easily grow their savings through dividends and share price fluctuations.

o Corporate Profile Elevation

Stock Exchange Listing generally raises the public profile of the organization with their customers, investors, suppliers and media. Companies listed in the stock exchange usually become a part of analyst reports and are usually included in the index.

o Improvement in the Company Valuation

Generating an independent valuation becomes possible when a company is listed in the Stock Exchange.

o Institutional Investment

It is easier for an organization to attract institutional investors or other companies who wish to invest on other companies. This simply means availability of both expertise and capital.

o Trading Platform

Many stock exchange companies offer an ideal trading platform for the company’s shares. These companies also give their shareholders a great opportunity to realize the value of their shareholdings, which eventually, can help the company expand its shareholder base.

o Alignment of management/employee interests

The process of compensating the company executives, directors and employees with shares becomes simple, making it easier and more flexible to align the company employees’ interests with the goals and objectives of the organization.

o Reassurance of Suppliers and Customers

The organizations listed in the Stock Exchange generally find improvement in their business and financial strength.

o Exit Strategy for Investors

Stock Exchange listing provides the founders and investors of the company a mechanism to easily exit their investments.

Just How Do Keywords Work in a Resume

So many people are put off by the idea of writing a resume, and ignore doing it until the absolute last possible minute, many times when it is too late. Using a resume that is written properly will save you a lot of heartache in the end, though-and is worth the time investment. Taking advantage of keywords to write a resume is an excellent idea, particularly if it is done well.

One of the main reasons keywords is such a hot topic is because of company scanning machines. Employers use scanning machines to search for keywords in a candidates resume that match their requirements, weeding out everyone else whose resumes don’t match that.

In the last decade or so, it has become the norm for resumes to be sent out over the internet through search engines-particularly the job hunting search engines. Employers will take advantage of these particular search engines, and feed in the required information for each job posting, and a set of tags. In other words, the tags are the keywords that they are looking for in resumes. These tags not only help the companies, but they help you by permitting you to select categories that you feel fit your skill level better. By knowing what category you picked the job from-operations, finance, sales and marketing-you can re-word your resume using relevant keywords to fit the job description (posting) you are interested in. So, how do you know what keywords to add in a resume?

Make a rough list of what you need to add to your resume. Consider the jobs that are on your resume already. What things do they have in common? Start to think about what words you could conveniently place to attract prospective employers’ attention throughout your resume-words that are part of your past experiences–and relevant to the next position. Previous experience managing a manufacturing company can be turned into a keyword, or two-manufacturing operations or operations executive.

Place the keywords appropriately in your resume. Make the sentence or title that they are in seem natural, yet the placement of the keyword will gain attention, especially in the search engines. Consider a bulleted keyword list under your career summary. Grabbing the attention of human resource managers or the hiring person is easier if you have a keyword list.

Now that you know how keywords work in a resume, take the time to rework your resume. A little bit of extra effort quite often pays off in the long run-especially when you’re looking for the job of your dreams.

Master A-Z of Creative Thinking Soft Skills

“You can’t use up creativity. The more you use, the more you have” – Maya Angelou.

Let me start by asking you a question. Choose the correct alternative from the options given below:-

What kind of example of creativity can be found at work?

  1. Conducting successful content brainstorming sessions for/with your team/s.
  2. Embracing challenges by taking risk of trying a new way of doing things or developing new ideas.
  3. Asking questions rather than making assumptions to explore new possibilities results in growth.
  4. Accepting constructive criticism/feedback to foster your ideas, work fairly and continue to learn.
  5. Interacting with individuals having diverse thoughts, ideas, backgrounds, and mindsets.
  6. None of the above.
  7. All of the above.

If you select option ‘G‘ your answer is correct. You understand the true meaning of creativity but if your answer is incorrect ‘Don’t worry about it’ like any other soft skill creativity skill can be learned, developed, nurtured, and cultivated. Creativity at work is the potential to exhibit dynamic, innovativeness. It is defined as the ability to see existing objects or processes and combine them in different ways for new purposes or to solve existing issues.

Trivia: – Adobe conducted a global survey on creativity where they interviewed 5,000 adults across the United States, United Kingdom, Germany, France, and Japan. The study discovered that 75% of respondents were under growing pressure to be prolific rather than inventive; ironically, they are simultaneously expected to think imaginatively on the job. The respondents also revealed that they spend only 25% of their time at work creating and the biggest barrier to ingenuity was lack of time. Another research performed by LinkedIn found that Creativity is the most In-Demand Soft Skill companies need in 2020.

It is not an overstatement to say that, “You don’t have to be a genius to be creative.” If you want to unleash creativity at work with the best potential hard work, these tips can help: –

Tips for LEADERS-

  1. Encourage honest brainstorming to unlock team’s originality. Reverse brainstorming, Stop-and-go brainstorming, Philips 66 brainstorming, and Brainwriting are the four most effective methods of brainstorming.
  2. Celebrate individualism that builds a sense of belonging in the enterprise. Recognizing human assets for their unique accomplishments, appreciating their contribution, allowing opportunities to share their honest opinions and ideas are a few major components of belongings.
  3. Create a positive work environment to increase employee engagement. Leading with vision motivates workforces to act with passion, and purpose, thereby inspiring human resources toward a common goal.
  4. Share staff member/s positive suggestions with top management and act on the proposal to boost employee/s motivation to contribute. Reward staff members with monetary or non-monetary rewards for the ideas.
  5. Apprehend risk-takers who are creators, not observers. Define agile audacity to create a secure environment for risk-taking. Classify the best risk taker and reward not success but failure too.
  6. Give them the required tools and techniques to come up with innovative thoughts.
  7. Promote workplace flexibility by encouraging work-life balance, embracing the right two-way communication tools, engaging breaks, providing space for resourceful thinking/ written work/ brainstorming at work to reduce absenteeism, turnover, and retardation.
  8. Make office space more vivacious, lively, and bright. Choosing proper colour schemes, light sources, room temperature, cubical space creates an environment in which jobholders feel more relaxed and ingenious.
  9. Engage manpower in the psychological process of identifying, accessing, determining challenges, and developing problem-solving techniques to nurture a team environment, and persuade collaboration within the team.
  10. Hearten innovational office team building games like Lego quest, Marshmallow challenge, Reverse drawing, Clap-clap, and Circle drawing to keep staff engaged, and connected. It also improves interpersonal relationships and promotes diversity in the organisation.
  11. Stay committed to organizational values, mission, and goals but allow flexibility to forces to bend in the way they need, change their work approach and try different ways to achieve the objective.
  12. Build a continuous learning culture that helps cadre to adapt to new skill sets, acclimatize unexpected changes, and develop the habit of acquiring dexterity, knowledge, and abilities.
  13. Finally, while recruiting and selecting human capital make sure you hire a diverse team with different adroitness and bring fresh perspectives into the business.

Tips for EMPLOYEES-

n. To come up with relevant practical ideas knowing your company’s goals, products and services are essential.

o. Stay away from toxic people to remove negativity in your work. Jumpy, nervous energy, negative views, bad-mouthing, criticism are all traits of a toxic person.

p. Take a mental break from day-to-day responsibilities to explore new ideas and prevent burnout. Set aside a time in a day for thinking about different ideas. During breaks watch/listen/read some industry-related topics to flesh out new thoughts.

q. Stand out by seeking inspiration from other sectors, industries, and markets to get an effective blend of imagination and strategic thinking.

r. While watching/ listening/ reading keep a notebook with you or use a notepad on your computer or phone to note all the propositions (even the weirdest ones), examine them, and grow them.

s. Look for several possible alternatives to address critical issues, think over each solution before making a decision.

t. Be curious and ask more questions. To drive your creative thinking and to connect with the world around you gain deep insights, develop more innovative solutions, be broadminded, ask for clarifications, and don’t accept blindly whatever is told to you.

u. Attend training sessions/ seminars/ webinars in methods such as lateral thinking, brainstorming, and mind mapping.

v. Take a risk to face to fear of uncertainty to achieve something despite the possibility of failure. Risk-taking and creative thinking goes hand in hand. If you make any mistake, admit it, take ownership of it, learn from it and avoid repeating them.

w. Exercise, yoga, and meditation can open creative doors for you and make you feel less stressed, more calm/ relaxed, keep the mind sharp, and alleviate anxiety.

x. Do what delights you to be more stimulated and fervent for critical thinking and conceptualizing ingenuity.

y. Use the 6 Thinking Hats technique by dividing up the different styles of thinking into 6 ‘hats’- logic, emotion, caution, optimism, originative, and control.

z. The influence of intrinsic motivation is phenomenal as an individual performs an activity for their inherent satisfaction rather than for external rewards or pressure. It pushes us to go above and beyond our obligations in our work. Stay internally stimulated, stay innovative.

I would conclude with the thoughts of Steve Jobs, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Drones and UAVs in Air Delivery & Freight Services

The fact that drones are linked with military operations and unlawful trespassing behavior often overshadows the peaceful and important role they play in civil airspace. Nowadays, drones play a significant role in almost all fields of life. Farmers use them to water plants, camera men use them to capture exquisite shots, astronauts use them to explore planets, and recently mega corporations started to invest heavily in unmanned air delivery & freight services.

The recent increase in the rates of drone use encouraged big companies in the air delivery and freight industries to invest in drone based delivery. It even prompted corporations who aren’t associated with air delivery and freight services at all to experiment with the idea.

On November 28th, Cyber Monday, Amazon announced their futuristic delivery system that’s expected to deliver packages to customers within only 30 minutes. They played a video that showed an aircraft delivering a pair of sneakers to a customer with consummate ease. They announced that they service will be named Amazon Air Prime. In April 2015, Amazon Air Prime began testing their first parcelcopter. The date at which their first parcelcopter is expected to begin operating is yet to be announced however with development reaching its peak and the beginning of the testing phase, Jeff Bezos, Amazon’s CEO, announced recently that they’re expected to start operation late 2018.

According to forecasts, drones based air delivery and freight services are expected to reach the large sum of $36.9 billion by 2022, achieving an unprecedented rate in the history of delivery and freight services.

The birth of drone-based air delivery and freight services isn’t geographically restricted to US only but also Europe. Earlier in 2016, Swiss Post Ltd. announced that they’re going to launch their own line of drone manufacturing to be used in post and parcels delivery. Such a breakthrough will change the nature of air delivery and freight services. The company announced that its aim to provide affordable drone based delivery to Swiss residents. If the project as imagined was successfully implemented it will mark another unprecedented milestone by creating a drone service affordable to the common man, as opposed to Amazon’s services which is expected to be expensive in pricing and thus available exclusively to the elite and rich.

The world as we know it will definitely see an irreversible change once the drone based air delivery and freight services kick in. Automation has already taken over a large portion of our lives and with the introduction of drones as integral part of our daily routine, automation will be thorough and full to say the least. The prophecies of science-fiction novels will be fulfilled and our lives will become easier than ever. At the end this was meant to happen, our lives were meant to be automated. From the beginning of the industrial revolution, our thinkers realized that machines are the future and humans are nothing but obsolete.

Top 4 Digital Marketing Trends in 2021

If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing. Therefore, you must have a solid knowledge of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.

1. Chatbots

This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.

As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.

2. YouTube Shorts

Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that’s around 15 seconds in length.

This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.

3. Voice Search Optimization

According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.

Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.

4. AI in Marketing

According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.

As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.

Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.

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