Top 8 Reasons Why You Should List Your Company in the Stock Exchange

Listing or Stock Exchange Listing, as many people call it, is the process of making a transition from a private organization to a publicly-owned entity wherein all or some shares of the company can be traded in the stock exchange. The ability to have the company’s shares traded in the stock exchange is fundamental to an organization’s decision to have the company listed.

Essentially, stock exchange brings the capital providers and the organizations that require capital, together in one marketplace. The stock exchange undertakes this simple yet effective role in many countries and as such, acts as a hub at the core of many countries’ economy. Capital providers earn a Return on Investments (ROI) through capital growth and dividends, thereby increasing the country’s overall wealth. Likewise, the organizations in which the capital providers invest offer and provide employment, thereby driving the company’s economic development. These are just two benefits of having a company listed in the stock exchange but on a more personal side, there are 8 reasons why you should list your company in the stock exchange. Read through and find out what these 8 reasons are:

o Capital Growth

Stock Exchange listing provides opportunities to both the investor and the listing company. The listed company finds a great opportunity to increase its primary capital for market’s organic growth and acquisition funding. On the other hand, the investors investing on the listed company can easily grow their savings through dividends and share price fluctuations.

o Corporate Profile Elevation

Stock Exchange Listing generally raises the public profile of the organization with their customers, investors, suppliers and media. Companies listed in the stock exchange usually become a part of analyst reports and are usually included in the index.

o Improvement in the Company Valuation

Generating an independent valuation becomes possible when a company is listed in the Stock Exchange.

o Institutional Investment

It is easier for an organization to attract institutional investors or other companies who wish to invest on other companies. This simply means availability of both expertise and capital.

o Trading Platform

Many stock exchange companies offer an ideal trading platform for the company’s shares. These companies also give their shareholders a great opportunity to realize the value of their shareholdings, which eventually, can help the company expand its shareholder base.

o Alignment of management/employee interests

The process of compensating the company executives, directors and employees with shares becomes simple, making it easier and more flexible to align the company employees’ interests with the goals and objectives of the organization.

o Reassurance of Suppliers and Customers

The organizations listed in the Stock Exchange generally find improvement in their business and financial strength.

o Exit Strategy for Investors

Stock Exchange listing provides the founders and investors of the company a mechanism to easily exit their investments.

List Building, Lead Generation and Email Marketing

Email leads are definitely one of the cheapest ways in generating ROI (Return of Investment). It helps you gain from interested prospects through effective marketing strategies.

Email leads can help generate sales leads through email marketing. By building a list of people’s contact details, you can give them more information and updates about your products and services. So by the time they are ready to make that purchase, they would know how to reach your site again. This means, you need to send them email messages just so you can convince them to making a purchase.

Email marketing is without a doubt the most effect method used by business owners and Internet marketers. It offers an efficient way of sending niche messages as well as broadcast to possible clients.

There are a lot of advantages you can get from email marketing. First and foremost, sending email messages are a lot cheaper as compared to print media. All you need is a computer and a reliable Internet connection. Second, it offers a shorter time of delivery. As a matter of fact, you can send email messages in a matter of seconds. Third, it has a wide user base. These days, who still doesn’t have an email address?

Of course, if there are advantages, there are also disadvantages. One disadvantage would be the fact that there is a tendency to be regarded as SPAM. Don’t worry; there are now ways to resolve that issue. You can consider double opt-ins. With double opt-ins, after your visitor finishes filling up the opt-in form he or she will be asked to verify his email address through an automatic email you will send to him or her. If this is the case, you would need to set up an autoresponder too.

List building and email marketing are just the first two important steps to the buying cycle. To succeed in the two, you may need to consider an effective email leads campaign. To do this, you need to initially identify your target and the messages you will use in order to achieve ROI. Hence, even a single email for as long as it is dynamic and it can grab attention is enough to lead you to the right path.

You can also try buying leads. Just make sure you can buy qualified leads. Keep in mind that these leads can vary greatly when it comes to quality.

The third important step would be sending email messages to your subscribers. With a powerful email script, you can convert your subscribers into buying customers.

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