Finding A Good SEO Agency

Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when people search for products and services rather than simply company names. The idea is that people looking for things online are able to find a business website without any prior knowledge of the business or its name. There are all manner of tricks and techniques which fall under SEO, but the good sustainable methods (also sometimes called “white hat SEO”) are based around the idea of making your website easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.

It is not uncommon to decide to outsource SEO to external marketing agencies and other companies, but there are far too many dodgy types out there who like to take companies seeking SEO – especially local and small businesses – for a very expensive ride. How then does one actually go about finding a good, honest and legitimate search engine marketer?

It is actually incredibly easy to find a decent SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want – they must be pretty good at SEO or their own website wouldn’t be so high in the natural listings!

To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or if your website is specialised and you want particular help with it you can add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This can be a great way to find niche SEO agencies who have specialist expertise in your field.

Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it – if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren’t very good. The same is true of SEO services advertised on paid ads at the top of search engines or on banner ads on other websites. If their search marketing is any good, why are they having to pay for their placements?

Another thing to bear in mind is to steer well clear of any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions depending on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable “white hat” techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.

Once you’ve found an SEO company that looks mostly all right you’ll need to ask them some questions before you leap into their services. As well as the usual checks like existing client list and testimonials, it is a good idea to speak to someone directly on the phone or in person. Here are some good questions to ask them.

  1. Who does their search marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A lot of agencies outsource to cheap link builders in Asia who tend to produce very low quality work that can have a negative impact on websites in the medium to long term.
  2. How often do they report, and what format do these reports take? Any professional SEO agency should be providing regular updates to all its clients, along with written reports detailing actions taken and progress made.
  3. What kind of skills and qualifications do they have? Take a look at their existing client lists for any recognisable big names, and see if they have anyone who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is an excellent sign.
  4. What else do they do? A lot of these companies are primarily website designers who are resellers for outsourced SEO services to boost their profits. It is better to look for an online marketing specialist to ensure you get a good quality service.

If you don’t have the money to hire a professional SEO agency there are other options available. Some companies will let you pay for a one off website review to make recommendations on how to improve your site from a search marketing perspective, or you could research current techniques and ideas to do SEO for yourself.

Many online marketing methods are in fact startlingly simple. Boost your domain authority by getting other relevant sites to link back to yours. Get a backlinks boost as well as general marketing benefit by using social media like Facebook. Keep your website full of regularly updated and good quality content to encourage people to link to you as well as grow the site’s visibility and importance. Use a good, solid SEO plugin for your content management system, and make sure your website’s code is error free.

Remember you’ll get a natural boost from modern search engines if your website is

  • Well designed, easy to use and nice to look at
  • Full of good, up to date and useful content designed for real people, not search engine robots
  • Free of errors, fast loading and devoid of spammy ads or buggy code

Happy website marketing, everyone!

5 Must-Haves While Looking For A Digital Marketing Agency For Your Startup

Every startup or small scale business holds the potential to grow if it has the right ingredients. The ingredients are the right idea, funding & a professional digital marketing agency to hoist the digital campaigns & plans for such business.

To expand any business’s horizons it has become important for them to be a part of such a digital era. Digital marketing over conventional marketing is becoming one approach that is no doubt output-oriented, steadfast resulting and most of all cost-effective.

A brick & mortar business in today’s time requires a website, social media presence & some key strategies & actionable tasks to evolve as a recognized brand in the market. But before starting with the process, the key is to understand what your startup must look for in a digital marketing agency before partnering with their services – apart from their digital marketing startup package.

Here are the 5 must-haves to look for in a digital marketing firm of today other than digital marketing startup package:

1. Hard to miss – their website

The first thing you need to approach is their website, their website will help you decide how well they can plan for your website’s marketing. Check if their website is up to date and has all the capabilities that any website should host. Their website will speak volumes about their agency, their achievements, competency and the efforts they may be willing to put in your startup’s website to make it trending & best-selling.

2. Referrals for the credibility

It is the most crucial thing to do – to check the company’s profile & market image before extending a contract with them for their service. You can contact their ex-clients or customers to get the preview of their work pattern & check how well they have managed to publicize certain brands in the search engines. The best way could be testimonials & the portfolio embedded on the website.

3. Veteran of the current technology, software & marketing methods

Digital marketing is effortless if it doesn’t house the latest technologies, software, tools & the methodologies. Look for the veterans or experts that are familiar with the latest social media performance monitoring & analytics tools, knows the search engine’s guidelines and can come up with customized strategies suitable to the brand/company profile.

4. Complies well with your startup’s goals & ideas

A well-reputed online marketing agency knows how to come in terms with any startup’s shared goals, nature & idea behind it. An agency must comprehend the nature of business & must revert the strategies or plans that work in their demeanour.

5. Flexible in terms of making communication with the client

Such marketing firm should be easy in terms of bringing right communication on the tables. They should not lapse in terms of communicating the core messages like the process, progress or the suggested actions for the certain project.

It takes the right digital marketing firm to flourish any startup to with creativity, innovation, insightfulness in their coming process.

How to Start a Staffing and Recruitment Consulting Agency – A Complete Guide

Have you ever considered a new business idea or consulting career into uncharted territory? Perhaps starting a staffing company? The mere thought of taking the plunge can often feel very intimidating particularly start a temp agency from home and you’re unsure of where the whole idea might land. The entrepreneurship world is packed with endless unknowns, particularly if it is your first time in that specific industry or sector-it can scare you enough to even hinder you from taking that important first business step.

The goal of employment and recruitment consulting firms is to help match employers who have job openings with qualified employees who are available. Going by different names such as recruitment agencies or staffing agencies, this type of business or industry can be found in big cities and small towns giving support to lots of different industries or organizations.

The objective of this comprehensive guide is to bring to the fore in a transparent manner what and how to start a staffing agency or consulting business entails when you are completely new to the consulting industry and fully in charge of the staffing venture. This is your ultimate guide to creating and starting a recruiting and staffing consulting firm.

To start a staffing company may appear to be a straightforward transaction or business undertaking. You need just a couple of employees, there’s no huge inventory to acquire, and you could even start your staffing consulting business from the convenience! There are, however, plenty of things and steps to be considered before your staffing and consulting business is ready to take staffing orders from clients or even face your first candidate. This article is designed to guide you if you are thinking about how to start a staffing agency online or establishing a brick and mortar recruitment consulting company.

Starting a Staffing consulting Agency – What Do You Need

So, you are determined in terms of starting your own staffing consulting and recruiting agency – excellent business idea. Remember that entrepreneurship in any industry comes with lots of ups and downs, many quite unexpected and the same is true of staffing agencies. Even when you have a great love for what you are intending to do, your consulting business won’t succeed with passion alone. You not only need to be fully committed for the long-haul but also have an in-depth understanding of every possible staffing situation, business downturn, or even points of frustration which you could be transformed into a growth opportunity. And that is what this article intends to equip and guide you with as you enter this potentially lucrative consulting agencies industry.

Let’s first look at the basic staffing and consulting business requirements and areas that you will need to focus on when starting your consulting and recruiting agency in your new industry.

Get your Staffing Business Registered and Licensed

Perhaps you have explored the business plan or ideas on running agencies, or may be actively considering taking the plunge from your modest in-house temp recruiting to starting full consulting. Step one is obviously to get your staffing business registered. Before starting, learn all the relevant local requirements for that appertain to getting the appropriate business licenses, contact your local business bureau or check online. Then proceed to register the name of your staffing recruiting agency at the designated office, file your business articles of incorporation, and pay all fees.

Some of the key staffing business registration requirements for this consulting and recruiting agencies industry before starting include:

• A business name

• A qualified accountant

• Money for fees

• Business Banking account

• Insurance cover

• A place to work

• Website.

You may, in addition, need to obtain extra staffing licensing to place employees legally in select specialized sectors or an industry like health care. Before you start the staffing or recruitment consulting agency, it is prudent to consult your local business bureau or licensing office regarding special staffing licensing information. They can also advise and guide you on ideas, business and industry approach strategies.

Obtain Legal Counsel that Understands How to Open a Staffing Agency

A larger portion of investment when starting recruitment agencies will go into getting suitable legal counsel to ensure proper due diligence on clients and employees. It is important to make sure that the legal counsel you employ understands staffing and the consulting business as well as all the relevant national and provincial legislation dealing with the staffing and recruiting agencies industry. This way, you are sure of them giving good guide tips.

Such legal counsel will assist you in terms of the requisite staffing consulting business documentation before starting operations in this industry. Some these will include:

• Employment Agreements

• Workplace Violence and Harassment Policy

• Termination & Layoff Clauses

• Disciplinary Policy

• Health & Safety Policy

• Client Service Agreements.

Secure Staffing and Recruitment Consulting Business Insurance

Most clients will want to see proof that your staffing agency has in place some insurance in case one of your temp workers cause damage as they work for their company, industry or site. Getting affordable insurance capable of meeting the needs of your clients is imperative. Talk to a reputable insurance company that understands your staffing, recruiting and consulting operations to ensure you remain covered for all manner of possible insurance situations before starting any consulting or recruiting agency or agencies as they can guide you.

Finding Your Staffing Consulting Business Niche

Staffing and recruiting services have traditionally been operating across all employment sectors. However, increasingly staffing consulting services can now be seen operating within a single niche market. The growing number of specializations existing today in the staffing industry is making the staffing industry more complex.

Also, beware of special niches existing within a single staffing or recruiting sector. If for example, you plan to start staffing agency that focuses on clerical and office positions, you will discover that it’s possible to even specialize further. For example, you may decide to only provide midlevel administrative support staffing needs to only select Fortune 500 companies. Other examples worth looking into include recruiting for finance or legal personnel staffing if your location has many accounting or legal firms.

As you plan and look into the above staffing and recruiting business niche possibilities, take some time before starting and consider the following important staffing and recruiting factors as they can guide your choices and strategies in the recruiting industry:

Past Consulting and Recruiting Experience

If you happen to have a background or previous experience in a specific field or sector, this could turn out to be a greatly advantageous. You will not only be able to assess job applicants better in that particular field, but the experience also lends much credibility to your recruitment business. The other great benefit is that you will be feeling more comfortable because you are doing business in an industry that you understand well or have sufficient experience in. You will still need to carry out your staffing market and industry research prior to starting out in this employee recruiting industry. Understand the employees and clients industry well to be successful.

Staffing Demographics and Psychographics

The most common structure when it comes to starting a staffing agencies or recruitment consulting business is to acquire a small office staffed by a handful of employees who do the recruitment of candidates and selling employment services to businesses operating in the local area. The composition of your staffing or recruiting consulting services agency should be determined by the demographic and psychographics of the area you intend to specialize in. In general, staffing agencies should make sure they are adhering to the country’s labor laws.

Competition in the Staffing Consulting Services Industry

The competition level in this industry will by a large degree depends on the location of your business and of course your chosen staffing consulting niche. If for instance, you start your own staffing agency and it is the only one dealing with recruiting nurses for the home care industry in the whole location, you can be sure of monopolizing that staffing aspect right from when you are starting.

Whatever the case, it pays to be prepared and have ready strategies to face all manner of competition, either as you set up or later as you begin recruiting.

Local Staffing Industry Demand and Supply

Staffing and consulting agencies need both clients and temporary employees to survive. Before choosing your niche, ensure you know what types of jobs opportunities are available in your location as well as the supply of potential staffing labor. If for example your town 10 factories, you cannot afford to rule out the potential for industrial placements.

Before you start a staffing company or recruiting services, plan a visit to your location’s chamber of commerce website so that you may get to know more about the top companies and industries in the area.

Economic Feasibility

Occasionally, a staffing consulting market niche that would appear to be the natural option given your background may not be feasible due to the financial implications. For example, you might be a medical professional with experience in clinical services but choose not to set up a medical staffing business because of its rather steep start-up financial demands. In addition, nursing homes, hospitals, and other medical facilities generally tend to pay after 1 to 3 months. In that case, you may decide to try your hand in higher-end clerical recruitment instead.

Different Types of Staffing Consulting Agencies

Having covered a staffing agency or consulting business in its broadest sense, here are the different types to help you plan your recruiting strategies.

• Temporary staffing agencies

• Long-term staffing agencies

• Temp-to-perm staffing agencies

• Contingency Search Firms

• Executive Search Firms.

While it’s important and helpful to understand the existing distinctions among these different types of staffing consulting services, you can now easily start a staffing agency from home that offers all these services combined under one roof.

Starting a Temp Agency from Home

A temporary agency employs individuals who are trained in specific fields to work for other businesses through short-term contracts or assignments. This is a very hands-on type of environment as clients and employees may contact you any hour of the night or day throughout for a variety of reasons. When starting a temp recruiting and staffing consulting agency from your home, it is important that the staffing or consulting business is structured in such as to maintain your home’s privacy while still keeping in contact with your consulting clients.

In terms of choosing whether to rent or lease staffing recruitment office space, what should guide all your strategies is your business budget.

Important steps in setting up staffing/consulting business include:

• Visiting your local zoning office.

• Get insurance coverage and all vital staffing business licenses employees!

• Obtain worker’s compensation and important consulting and business tax details even for employees.

• Acquire a dedicated or private phone line for your staffing agency.

• Plan on purchasing ads in the local radio stations or local paper for promoting your new consulting agency to find new or additional employees or consulting clients.

• Consider accepting online applications from potential employees. This helps in keeping employees and clients away from your private home and offers security.

• Organize meetings with human resources managers and executives; explain the working of your staffing consulting business and the benefits that come with temp employees.

• Keep yourself accessible so that staffing consulting clients and employees can inform you in case of no-show employees or any other staffing or recruiting incidents that need your immediate action.

If you want to run a staff consulting and recruiting firm of medium scale, experts suggest that you will need at least 10 key staff when starting. Of course, there may be times when you may need to go further and engage experts to assist you in recruiting high profile employees.

In all probability, when you are just starting consulting, finances may be limited or your staffing consulting business structure still growing and unable to retain all the recruitment professionals full-time hence why it is important to partner with other recruiting experts operating as freelancers. Locate your staffing consulting office near where potential clients are operating and identify a convenient spot for interviewing temporary workers or future external employees.

Get Latest Applicant Tracking & Payroll Processing Systems

Once your staffing business is rolling, you will need to plan how to begin paying your contract workers employees on a regular basis: weekly, bi-weekly or every month. On top of that, you have to regularly remit both the employer and employee taxes. Options to handle all these technical consulting aspects include either outsourcing a professional business payroll processing provider or hiring an in-house payroll administrator.

It is possible to use Microsoft Office as you are starting out but soon you are going to need some more robust staffing and recruiting tools geared to boosting the efficiency of your staffing agency. Ensure that you research the available tools as well as technical support, functionality, and cost.

Staffing Client Credit Checks

Clients credit checking is perhaps one of the most important components of the entire process of your taking on all your new clients. A credit check on clients informs you how long it takes a particular client to clear invoices on average and whether they could be experiencing financial stress. Don’t unintentionally plan to be part of those waiting to be paid or those that never saw their money after offering consulting or legal services.

Give your Expertise and Consulting Time

There is a very reason why recruiters are referred to as ‘Consultants’. Some of the leading recruiters end up developing lots of industry expertise and knowledge which they openly share that openly with many of their clients. Hiring managers and industry owners need access to experts they can easily contact to seek guidance and discuss the latest trends in salary rates, resources, legal issues on recruiting, consulting, employee availability and so on. Become that person to whom your clients can confidently turn to consulting, and remember to do that for free – you will reap the benefits in the long-run. You will be amazed at the referral this approach can bring to your brand, especially if you are starting a recruitment agency or consulting firm in an area that is untapped.

Develop Relationships

As you prepare on how to start an online staffing agency, remember that when it comes to recruitment, developing personal relationships is everything. Spend time off-net getting to personally know your key clients. When funds allow, take potential clients for lunch as you sell your staffing business ideas to them, call them weekly just to say hello, invite them to a game of golf, share useful information with them even before thy ask. While these business tactics may appear obvious, the art of building relationships is disappearing slowly in many recruitment sectors as it becomes too automated.

Experiment and be Flexible with your Consulting Terms

When starting a temp agency from home, it is important that during the initial period you don’t become too fixated with your business Terms and Costs. Of course, this necessarily doesn’t mean you should go giving discounts everywhere, but it’s good to become creative and try experimenting with different arrangements in attempts at finding what works best for your clients and yourself. Engage clients in discussions on retainers, fixed fee arrangements, exclusivity, etc. You will be pleasantly amazed at the kind of deals or ideas that you can get by offering a more personalized kind of staffing service, each customized to the needs of individual clients.

Steps on How to Start an Employment Agency from Home

Starting a staffing business that cost much money may appear to be an intimidating undertaking, but the key lies in staying organized. By following the simple guidelines described below on how to start a staffing agency from home or in a leased office, you’ll be positioning yourself for success.

1. Gain some experience: Lots of people launch a staffing business with very little or zero experience in this competitive industry. Try and gain some experience or basic knowledge about the industry before you start.

2. Research all governmental requirements: plan for and look into aspects like areas licenses, taxes as well as workers’ compensation.

3. Have a viable cash flow analysis: During the first year of your consulting, put into place a realistic estimation of your cash flow needs. Take into account all staffing business overheads to avoid potential pitfalls towards the close of the year. It is important to determine your staffing business income and expenses, from there calculate the amount of much cash needed to operate your operations on a daily basis.

4. Consult industry and business experts: Free counsel is always available. Talk to others who have also started a staffing firm. Talk to business owners not operating in your geographic area or the chosen recruiting niche to avoid unnecessary competition.

5. Develop a niche: This allows you to stay updated on current staffing consulting trends and needs in the chosen niche and also limits levels of competition.

6. Hit the streets. Use all the contacts you have to bring in employees and clients and if you lack these, hit the streets and knock on doors.

Locating your Staffing Agency

‘Location, Location, Location’ – You may be forgiven for thinking that this is something only found in the real estate business sector. It is, however, equally true when applied to the staffing and recruitment consulting industry. Office location matters a lot, and generally speaking, operating from home is the best idea except when you are grappling with how to start a staffing agency with no money or at low cost. Ideally, you need a professional atmosphere to conduct your consulting business like testing applicants, interviewing and training candidates as well as for holding business meetings with clients.

So when looking for a suitable location for your new staffing consulting firm, make sure it’s located in an area that is easily accessible and visible, probably in the business hub of your city. Your applicant ought to easily locate your staffing office when seeking to submit their CVs, or coming for background checks. Your staffing clients should easily locate you and drive there with no difficulty.

As you work out how to open a staffing agency and scope out possible locations, consider all of the following business-related factors:

• Image: Depending on the clientele you want to serve, location can be very important. For instance, for the legal consulting profession, image is everything and you may want to locate your staffing office in an upscale area. You also want to project the image of professionalism in tour staffing consulting business.

• Proximity to client: Often choosing your business office location on the basis of the clientele you wish to attract pays. If you want to serve McDonald’s, placing your office close by may be a good idea!

• Accessibility: Your consulting business location must be easily accessible to your potential staffing employees and clients. It makes no sense locating your business where those who want plan to reach your office must hire a taxi cab.

• Economic Feasibility: Your staffing office location must make economic sense. Go for a location that contributes to minimizing business overhead.

• Possibility for expansion: Always consider and hope that your consulting business and brand will grow. Therefore choose a location that has room for potential expansion as moving is expensive. To plan ahead is to be successful

• Lease flexibility: When starting small, it’s an excellent idea to consider taking up temporary space for an initial couple of months. If you feel the decision to start a staffing business is not your idea, then you won’t find yourself locked into a binding long lease.

Starting a Staffing Agency – Promotion Strategies

Marketing is vital for any business, especially a new consulting startup. Here are several advertising strategies that you can adopt or modify to suit your specific promotion goals and the cost you are ready to incur:

• Brochures – This is a recognized staffing brand advertising vehicle.

• Direct mailing – Choose your list in such a way that it focuses on those organizations and companies whose industry sector and size make them potential staffing clients.

• The Internet – Well-crafted electronic business ads place on select bulletin boards are an effective method, especially when they are industry-specific.

• Newspapers. This traditional tool is useful for select staffing industry sectors.

• Specialty publications. Helpful when you’re staffing consulting agency is targeting specific types of organizations or brands.

• Telephone – Your consulting and staffing business can use this to get in touch with existing clients to alert them about available applicants. An effective business tool of generating additional business.

• Select Business &Trade Journals/Publications – Effective for targeting professional clients and technical sectors.

• Word-of-mouth – Perhaps the best method of brand advertising, most credible and certainly one of the least expensive.

• Yellow Pages – Ads placed on Yellow Pages are effective when you want to recruit employees though not very good for attracting clients.

Financing a Recruitment Agency Business

The most important and greatest expense for a recruitment consulting agency goes to employee payroll. Employees have to be paid on time and regularly otherwise they may seek employment elsewhere. Your staffing agency business will, in addition, need to have funds that are sufficient to pay for relevant employment taxes as well as other employee associated expenses. Tax compliance is another issue that a staffing business has to deal with and to fail can cost you much money and could even put you out of work besides having to pay penalties.

Starting Recruiting Agencies – Financing Options

When starting a recruitment agency, much needs to be done and you cannot afford to relax. To get suitable financing will require perseverance, diligence, and great wisdom in identifying the best financing option for your new staffing business. Today, however, securing business credit can be easier than many would assume.

Assuming you have now fully registered your staffing business, obtained licenses, have ready employees, and secured all applicable insurance certificates, you are now ready to roll. However, before you proceed to apply for all available business loans, sit down and carefully go through your business plan. Take a detailed look at the projected business operating costs over the initial 6 to 12 months including how long you are expecting to be operating before you begin turning a profit.

Here are some of the options on how to start a staffing company when it comes sourcing for business financing.

Small Business Loan

If you are considering how to start a temp agency with no money or limited saved funds, the Small Business Administration is implementing strategies designed to make loans available for wider range of small businesses. However, similar to any standard loan, the process of small business loan underwriting can take anything from a couple of weeks to several months. It might also entail pledging collateral – something that might not be possible for a new staffing agency. While some of the application and approval criteria have recently been relaxed, it remains it is incredibly difficult for new businesses or those with less than perfect credit rating to qualify for this type of loan.

The main drawback associated with small business loan is that even if you qualify you are not guaranteed that what will get approved is the amount you need to comfortably operate your staffing business. In addition, there is no way of ensuring that interest rate is going to be low enough as to justify the debt appearing on your new business balance sheet.

Unsecured Business Loan

Also referred to as a business cash advance, an unsecured business loan is basically a short-term financing option that gives you the financial cushion you need to get the staffing agency started. Unsecured business loans don’t demand any form of collateral, although they require business bank statements of at least 3 months. While this may not be the best option for new business, if your recruitment agency can supply those needed bank statements, they offer a reasonable financing option.

Private/Angel Investor

Private investment may typically assume several forms such as stock options or a friend or family member contribution. It is always tricky business navigating money contributions coming from a family member or friend, particularly when you consider the risk of your business not succeeding and them losing their contribution. This avenue of financing should be approached with care and very candid communication.

Another mode of private business investment that gaining popularity is financing from an ‘angel investor’. This is a person who gets sufficiently motivated by the business concept and plans you have and is ready to contribute some hard cash into the business.

In their own standing, angel investors are tricky enough, though also advantageous. Usually, there is no pre-existing connection with them on a personal level, which a useful angel when it comes to negotiating agreements and contracts. Typically, these categories of investors also have access to more funds compared to your typical relative or friend. However, the trick comes in terms of convincing an unknown angel investor to trust you and take their chances with their money on your business. This certainly calls for a well-drafted business plan along with convincing financial projections that guarantee near-future success.

Consulting Business Growth Impossible Without Funds

Once you start a recruitment agency, one of the biggest challenges you are likely to face is ensuring that your employees get paid on time and accurately. The consequences for your brand and business are sadly understandable if this fails to happen. As a new startup, what you need the least is to constantly worry about having to pay your employees (and other overheads). You need financial freedom so that you can concentrate on building other aspects of the new business.

The majority of government and commercial clients generally clear their invoices after a month or even 60 days. For most agencies, this time frame could pose a serious business and financial challenge. Remember you need to pay your corporate business overheads during that period before the invoices are cleared by your respective clients.

The only way your business will grow is if you got adequate money sources or reserves capable of meeting all your corporate expenses. It goes without saying that when you have larger contracts you are going to need a reserve that is larger. Without a reserve, you certainly will not be in a position to take up any new contracts. When you cannot take on board new contracts, your growth will be stifled.

Include in your overall financial plan and budget extra start-up cash that you will utilize in paying your external employees. Most likely, you will have to arrange how to pay your employees before you get paid by the clients. In your business financial forecast, establish your payment plan overall pricing, including details such as hourly pay rates in case you have engaged external employees, the markup percentages to be charged to clients as well as your gross margin target percentages.

Starting a staffing agency from home – Possible Threats and Challenges

To start a temp staffing agency requires hard work but is well worth your effort and time if you love the recruitment industry. Among the major challenges likely to be faced when setting up a new staffing business is the possibility of competing with well – established consulting firms offering similar staffing services like yours. The only route to avoid or overcome this type of business challenge is by creating your own niche market; focus on providing services to start – ups who may not be in a position of affording the high-end fees being charged by the big and established forms.

The majority of start-up temp staffing agencies don’t even realize they have to pay their temp workers out of pocket as they wait for the clients to honor the invoices, something that can take even 60 days. Securing the adequate payroll financing is possibly your biggest single challenge towards securing your staffing business startup success. A healthy cash flow is critical for business survival.

Be Aware of All Relevant Laws

When looking into how to start a temp agency from home options, it is up to you to ensure your staffing company follows both national and local labor laws. While knowing the national laws on employment is important, some may become more complicated when you apply them specifically to the staffing and recruitment industry.

Some business and labor laws related to recruiting labor you may need to get familiar with include:

• Official Wage and Hour Rates

• Non-Discrimination Guidelines

• State/Provincial Law on Workers’ Compensation and Unemployment Insurance

• Locality-Specific Labor Laws

• Business Taxation.

Final Thoughts

Whether you are looking into how to start an online staffing agency or an office-based business, this is a potentially very viable business option for those who love the task of matching personnel to appropriate companies and jobs. Through opening a recruiting agency, you are helping those seeking employment to get temporary or permanent work in your area or elsewhere. You are also helping businesses to get the right candidates suitable for job openings they have.

It’s important, however, to realize the degree of responsibility you are taking on towards businesses and employees you are recruiting when you start your own staffing agency. You must put in place appropriate staffing business measures to not only streamline the entire hiring process but also ensure that everybody is happy with the service being offered by your recruitment business. A happy client is the surest route to a good Return-On-Investment on your staffing consulting business.

With the right tools, information and a good plan, there is absolutely no reason why your small staffing consulting and recruiting business can grow, thrive, be successful, and compete with other well-established players in the industry. A good plan is all you require for a successful consulting recruitment company that will be the envy of many in the recruiting agencies industry.

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development

– Search engine optimization and marketing

– Mobile marketing

– Email marketing

– Social media marketing

– Online advertisement

– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

4 Points to Consider When Understanding the Role of a Digital Agency in Business Success

According to some studies the internet has been used by people to learn about available products. There is a continuous increase of online advertising that comes along with the increase in the number of internet users. Because of this, businessmen should be able to guard their website’s quality ensuring that it is appealing to internet users. That is why web designers today are truly in demand. However, previously not everyone knew about the existence of a digital agency. The significance of this agency is progressing being recognized as a significant mechanism for excellent and proper sales and advertising.

What is a Digital Marketing Agency For?

This form of agency basically designs a website ensuring is appeal to attract genuine visits. It is imperative for the designer to make use of the right keywords and design. He needs to have an understanding of the business, products and its use. He is expected to create a layout and design the site. For future expansions, the agency must have enough provisions. A digital agency serves as the web designer, online marketer and web developer.

The Agency Works with Search Engines

Without a digital agency, there is a need for advertisers to separately work with three separate agencies for web designing, web developing and online marketing purposes. While dealing with these agencies, it is likely for the manager to lose thread and end up with the unexpected result. However, with the help of a digital agency, the job of the manager is made easier as he only has to coordinate with a single agency.

It Pays to Work with a Reputable Agency

It is imperative for advertisers to work with an agency that will not let them down or rush the project and provide less quality results. The agency is expected to provide the highest quality of online services and it should make itself available for possible future changes. Advertisers must be advised about how to make use of effective keywords. Before hiring a digital agency, the business owners must conduct research first and learn about the agency and its background. He should be able to know that the agency he is about to hire is known for delivering services at the right time.

Appoint a Digital Agency or Not?

Definitely, it is a smart move to appoint the agency. However, this will depend on the business’ size. For a fairly huge business, it is not right to appoint such agency as this will minimize the business’ overall costs. The reason for this is that the digital agency will eliminate the need for a company to employ a web designer, online marketer or web developer.

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