Which Is More Important For Website Promotion – SEO Or SMO?

SEO and SMO are faces of same coin i.e. website promotion. Both are equally important to rank your website in well-known search engines because now the trends are changing.

What Is SEO And How It Works?

SEO stands for search engine optimization. It has many aspects of creating meta tags, backlinks, page speed, site structure, error pages, domain name, structured data, image optimization and URL structure. One of the most important parts of the SEO is creating unique content with proper keywords. Content is the blood of SEO. So, nowadays persons are focussing more on quality contents to promote their business. Google changes its content quality parameters very fast. So, you need to be updated with latest changes. Also, the content of your website should be updated regularly.

How SEO Helps In Making Your Page Land On The First Page Of The Search Engines?

Content of any website have keywords that are related to search by the user. So, when people search for anything, the particular page that contained the keywords searched by the user comes on the front page of the search engine.

What Is SMO And How It Works?

SMO stands for social media optimization. Since most of the people are nowadays using social media platforms for their daily interactions. So, promoting your website through the platforms can help you get more searches. SMO is a speedy way to become popular to the masses.

Which Are Most Popular Social Media Platforms?

Top 5 most popular Social Media Platforms are as following:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest

Which Is Best To Choose -SEO Or SMO?

SEO has more aspects related to your problem and it also helps you know drawbacks of your website, so, promoting through SEO will not only help you land on first pages of Search Engines like Google, but it also lets you the find the defects on your website that further helps in removing them.

While promoting page through social media is good to come in searches by the people-that improve the search outcomes, but overall it doesn’t let you eliminate the defects of your website.

Nowadays, due to increasing awareness and technological advancements, the parameters of SEO and SMO are continuously changing. So, to improve your site ranking and gain visibility over search engines you need to be updated to the trend. If you still have any question or not sure about your decision, do take professional consultation.

Why Is Accounting Important For the Students?

Accounting is a great field to study for various purposes. This field course offers you knowledge and skills that you can use in several industries. It is also one of the essential subjects for business management students. However, Most students do not take an interest in this subject because they find this subject complicated. Do they still have a query in mind about why accounting is essential? Because they don’t have an idea that accounting plays a crucial role not only in student’s lives but in everyone’s life. There are several reasons for showcasing the importance of accounting for students. Let’s have a look at the importance of accounting for the students:-

Accounting keeps you organized.

As we know that the students can easily make themselves organized with the help of math. But the one thing you need to keep in mind is that math is not enough to keep you organized with your wealth. Sometimes students need accounting assignment help. Still, there are few limitations of mathematics that are not sufficient to organize the financial resources. Accounting allows you to check how much income you have received or spent. When studying at universities or schools, a vast amount of students earn money. Therefore it’ll become important for the students to realize how much income they have gained after their graduation or post-graduation.

It is pretty normal for scholars to forget their expenses. But without accounting, students can’t understand how much money they have saved or have to pay overhead costs. Accounting also encourages students to keep track of the loans that someone has borrowed from them. Students can save huge amounts of money throughout their educational period with the help of proper accounting.

Helps to get the study loan

There are a lot of students who acquire study loans for pursuing their higher education. Without accounting, it is pretty difficult for them to get a loan from the banks as they have to show accountability to repay the interest or loan amount on the assigned due date. Accounting also helps the students to get more opportunities to show them accountability for the loan.

With this, you can also show the bank your earnings sources and your ability to pay the loan at a given time. If students are unable to give correct information about the earning sources of their families, they will not get the loan amount. It also allows learners to evaluate the loans, the interest on the loan, the amount of time, and much more. The students are then eligible to qualify for the loan for the studies.

It guides decision-making

A crucial aspect of the student’s life is decision-making. When it comes to financial decisions for students, Accounting becomes more important. Students will determine, through clear accounting, whether they require new gadgets for their studies or whether they can do the same job as the old ones. This encourages students to keep track of how much they spend on what they do. Besides, it allows students to prevent overspending on unwanted goods or facilities.

It also allows them to discourage underspending too. Yes, underspending is the case when students concentrate solely on saving rather than borrowing. For students, investment is one of the main things. For their future needs, they should invest their capital.

The measure of new strategies

You could think why we should discuss the measure of new strategies? As We have explained earlier that too many students earn money during their educational period. And most of the students also rely on their income for the additional study expenses. That is why they have to build an excellent strategy for the expenses to evade overspending and debts.

In certain cases, students borrow cash from lenders to cover their bills and their additional expenses. Accounting enables them to calculate the risk analysis aspect of lending money because the students are still at risk of either returning the money on time or not. Efficient accounting allows them to measure whether or not the current methodology would succeed for them. It also allows you to compare the numerous tactics to choose the right one for your company.

Help you to overcome financial trouble.

We described previously that the cost of studying is not limited to tuition fees, college fees, or school fees. There is far more to it than the fixed rates. In their academic period, there are plenty of study costs that students need to pay. All these costs cause financial problems to the students. As sometimes, students consume their money without doing accounting calculations, which results in financial trouble. They get out of money when they have to spend for their additional study expenses. Students also need accounting homework help.

Accounting helps them estimate the amount of money needed to save for the uncertain study expenses. In this way, accounting benefits the students to reduce their financial difficulty.

Conclusion

There are various points that exhibit why accounting is necessary. But We have listed some major points that are significant for students. Implementing these accounting tips helps you to save an immense amount of money from the academics expenses.

Know The Important Things Before Hire A Freelance Remote WordPress Developer India

If you are not aware of the real importance of web developer and web designers for your websites then you must read this article. In this article, you are going to find the several benefits of being good web designers.

You don’t have to add much special features and effects on the website but as a good website developer. You must know that is all the information is regarding the objects and products on the website. So, let’s find out the best ways to hire a web developer.

Your Web Designer Must Be Apart From All Others

Web designs must be of better quality. Yes, it must be as you need the attention of customers and graphics can be the best way to attract the customers but as a professional website designer, you must concentrate on appropriate details of the particular product. You can hire freelance remote WordPress developer India for the best web designing ideas.

Earning Customer Satisfaction

The very important factor that will decide that design is perfect or not is the number of customers that buy products from your website. People will only buy a product from your website when this customer would feel that this brand is safe and reliable for use. As you know that the first impression is the last impression and design is the first impression of your website and product.

An Attractive Website That Attracts Everybody

Any brand or company not looking for clicks on their websites. These brands are looking for visitors which will stay on their page for a good period of time. These companies know that the website designing must be very attractive and stimulating so that the visitor doesn’t feel bored while browsing or working on the page.

The Brand Uniqueness Must Be Trustworthy

Experienced and professional designers always think about the future. These designers create very easy and comprehensible visual language for your brand or company that will surely be reliable across different and amazing content. Brands or companies that have reliable visual language that owns have a memorable impression.

Consistent Companies

The brand or company will give the finest result if the partnership between the business owner and web designer is seamless. The freelance WordPress designer and plugin developer are the best for creating the unique designs for websites. These two personalities must have good communication. The business owner has to keep trust and faith on web designer because the web designer is the only who design the company website for online marketing.

The Content Must Be Clear And Genuine

The content on any website should be clear. The viewer must not face any kind of problem while reading information or details of products. The information must be in such a manner that a viewer should not get bored while reading the website content. Your web designer must use easy and comprehensible language because people are not actually interested in your writing skill they just want to see the products description and usage terms. Check out Freelancer Bhushan website for more info regarding web developing.

So, keep calm and choose the best website designer for your websites and make your sales high.

http://www.freelancebhushan.com/freelance-wordpress-development/

Important Facts in Catering Business

If you’re one of those fearless people who enjoy giving elegant dinner parties, you get rave reviews from guests and your relatives beg to have holidays at your house because of your cooking, then catering might be your cup of tea. As a caterer, you’ll plan menus and elegant or playful presentations for everything from company picnics to debutante balls, then cook it all up, deliver it to the event, serve it and clean up afterward. You can specialize in affairs like weddings; specific goodies like cakes or cookies; or clients like corporations, charities or individual parties.

A catered organization business provides foods program for the company occasions for example conferences, conferences, employee morale boosters, and grand openings. It also provides service for small or large events, weddings, and even private dinner events. The most important portion of operating any business is gaining purchasers. You truly ought to be a salesman having a magnetic persona from the catered group. You will be coping with distinctive clientele including business executives, celebration planners, and nervous brides. So which you can close to the sale, you might be heading to have to persuade them which you will not only provide a memorable feast, but it’ll possibly be there on time, offered attractively, and served rapidly and unobtrusively. Productive caterers go out and produce a referral network to be able to drum up organization. You ought to introduce yourself to other women and men and businesses which could possibly be involved in event and occasion preparing as very well. Some of those women and men contain wedding ceremony planners, bridal boutiques, pastry chefs, florists, and card and celebration offer shopkeepers. Generally have on brochures and business enterprise cards offered to supply out. But, don’t leave it at that – confirm in frequently to do the job up a mutual operating romantic relationship. You’ll be capable to also acquire firm by bringing a couple of snazzy hors d’oeuvres or tasty desserts to produce as goodwill gestures. This really is really a fantastic solution to create particular that you are remembered fondly and may well properly even end result in vendors referring you to their clientele. It’s achievable to send a product sales letter and brochure to organization offices along with other kinds of enterprises to acquire prospective clients then, comply with it up getting a phone call. You will be able to also request an appointment to discuss your experience.

Other than a commercial kitchen, the only things you need to get started are a phone and a delivery vehicle. A computer and printer are always nice but not a necessity for starters. You can get around the kitchen problem by arranging to use a restaurant’s facility for a small fee in its off-hours or by sharing the rental costs of a commercial kitchen and its use with other caterers.

Like any company, your success with catering will most likely be immediately linked to the power of one’s preparing, as well as the execution of that strategy. You are required to realize precisely what your customer wants, and provides that in the way that displays upon the customer positively. Amazingly ample, only seventy percent from your restaurant enterprise is created up of meals, although using the rest goes to firm, group, and so forth. Actually this changes in the catering group. Thirty percent inside the catered organization business is meals even however the rest goes to delivery, transporting the meals, lining up rental gear, and juggling personnel. This actually is precisely exactly where your organizational abilities truly count. Prioritizing duties and devoting your extremely finest perform to finishing each job successfully is what it’s going to take to recognize accomplishment in this business. Enthusiasm, discipline, and intelligent option generating are also essential elements to making your venture do effectively. Consistently maintain the clientele would like your priority. Treat them with endurance and understanding in any respect events. They should comprehend that you simply have what it normally requires making the greatest out of any situation.

Earned Revenue – The Most Important Source of Income For Nonprofits

Especially in the current economy, if you manage a nonprofit, I highly encourage you to diversify your revenue sources. If you plan to stay solvent, you don’t want to over-rely on any one source of income. Having multiple streams of revenue will increase the likelihood that your business will sustain over the long term.

A common misconception about nonprofits is that they can’t and shouldn’t make a profit. This is totally untrue. A nonprofit is a business and it should make a profit. It is unfortunate that the majority of people who start nonprofits don’t fully understand how to develop a nonprofit business model that generates sufficient revenue to make a profit. It’s fairly simple, you create a product and you sell it.

Let’s look at some real life examples so you have a better idea of what I’m talking about. The Quicksilver Track Club is an elite track and field training program that works with at risk youth. Their mission is to train kids, build their athletic ability so they can get college scholarships. As you can see if you visit the website, the registration fee is $235 per year. The program is not free. Yes, they’re serving economically disadvantaged kids, but it costs money to deliver this service. Far too many people who start nonprofits want to give their services away for free and you just can’t operate a business without revenue. And without a clear understanding of this basic concept, you cannot build a successful nonprofit.

Another earned revenue option is the sale of tangible products. The American Cancer Society has mastered the art of selling products. On their website you can purchase jewelry, shirts, jackets, watches, and a myriad of other wares. They have a crystal beads bracelet that sells for $18.99. If they sell 1,000 of these in one month, they’ve generated $19,000.00. Their tote product sells for $12.99. Again, selling 1,000 of these will generate $13,000.00. At the time I wrote this article they reported on their website that they raised $58 million dollars through their various fundraisers and sale of products.

Making A Way Housing, Inc. earns the majority of its revenues through the rental of real estate. The organization’s core activity is providing affordable housing for homeless persons and those undergoing treatment for alcohol and substance abuse. The residents pay rent that is subsidized by grants. Rental fees are not market rate, but they’re not free either. They have 70 two-bedroom units. Each unit is occupied by two residents who may pay between $100-350 per month. At these occupancy rates, they can generate between $14,000 and $49,000 per month.

I like to use the illustration of the pie chart. A pie has multiple slices. For the nonprofit, each slice represents a revenue source. I propose that the most important and the largest slice of any nonprofit’s revenue pie should be earned revenue. The wise person is the one who develops their nonprofit business model with earned revenue as the cornerstone.

Important Facts about Strategic Planning

Every person has a goal; regardless of what areas of their lives it is being associated. A goal will remain a goal unless it was successfully achieved. Many would ask why some people are successful and some are not. Well, the answer lies on strategic planning.

Strategic planning is the process of developing strategies and defining objectives to reach a particular goal or set of goals. If you labeled your planning as “strategic” then you must expect that it would perfectly operate on a grand scale. It will achieve success in a broader field.

It is very different from “tactical” planning which focuses more on individual detailed tactics of activities. “Long range” planning however projects current programs and activities into a modified outlook of the outside world where it describes the phenomenon that will likely occur.

Strategic planning is creating more desirable results in the future through influencing the external world, and adapting current actions and programs to achieve a more favorable result in the outside environment.

There are different reasons why most people are doing strategic planning.

1. To acquire the capability in obtaining the desired objectives.

2. To fit well on both the organization’s core competencies and resources, and to the external world. Make sure that your plans are appropriate and feasible.

3. To acquire the capability in providing competitive advantage that is sustainable within the organization.

4. To prove that it is flexible, dynamic, and adaptable even to changeable situations.

5. To be sufficient in providing favorable results without cross-subsidization.

These advantages will not be realized without its methodologies. Strategic planning depends on STP (three-step process) process. “S” for situation where it was been thoroughly evaluated, “T” for Target where goals and objectives are defined, and “P” for path where the routes of goals and objectives are clearly mapped.

However another alternative approach can also be used. It is known as the Draw-See-Think-Plan procedures. “Draw” creates the desired image and achievements. “See” evaluates current situation and detects gaps between ideal situation and current situation. “Think” develops specific actions that must be done to bridge the gaps between ideal situation and current situation. “Plan” lists down required resources for the execution of activities.

Strategic planning is also considered a set of creative and logical steps.

1. It clarifies the objectives to be achieved. These objectives are ranked according to the level of its importance. It can either be TRO (Top Rank Objective), 2nd Rank Objective, 3rd Rank Objective and so on. The lower rank objectives answers the “How” question while higher rank objective answers the “why” question. However TRO is exempted because the objective here is defined.

2. It gathers and analyzes the information. It includes internal assessment on resources, and external assessment which include environmental scanning. Morphological analysis is used by both internal and external assessments. SWOT analysis can also be incorporated to assess the aspects of environments and organizations that are essential in achieving the strategic plan objectives.

3. It evaluates objective feasibility in the SWOT view. SWOT is the acronyms which stands fro Strengths, Opportunities, Weaknesses, and Threats.

4. It develops strategy involving SWOT.

5. It develops action programs creating a more attractive strategy.

To summarize everything, strategic planning provides overall strategic direction on the core management of the company. It gives a more specific direction in areas such as marketing strategy, financial strategy, human resource strategy, organizational development strategy, and deployment information technology strategy to achieve success.

Strategic Planning Using Strategic Filters and Wildly Important Goals

Abstract

The strategic planning process can take many paths. It can require months of preparatory analysis or simply use the collective knowledge of the management team. Either method requires that the company make decisions on its future course. In this paper we will show how to use Strategic Filters as a way to sift through the data and make the best decisions. Then, we will focus these decisions into a few Wildly Important Goals (WIGs) that will be resourced and completed.

Strategic Planning: Strategic Filters & Wildly Important Goals

  • Driving Force Filter – The Competitive Advantage you can Prove
  • Emerging Trend Filter
  • Customer Filter
  • Wildly Important Goals
  • Strategy Map

Driving Force Filter

The driving force is the key differentiator or competitive advantage of the company. The most important element of the driving force is the proof. If you want your employees and your customers to believe it, then you must find the data that backs up your claim.

Here is a list of things that are NOT acceptable examples of driving force:

  • Knowledgeable employees
  • Customer Service
  • Quality
  • Trust
  • Responsiveness
  • Reputation
  • Innovation
  • Etc.

The reason these are not good examples is that any company can claim these and everyone is saying it. If everyone is saying it, then no one will believe it.

Here are some driving force examples that the marketplace can believe are real differentiators:

  • Innovation / Experience – We invented surgical-adhesive to replace sutures. The use of surgical-adhesive reduces surgical time by 20 – 90% with lower risk of infection.
  • Speed – We will produce any custom product in 2 weeks or less versus our competitors who are at 6 weeks or more.
  • Rugged – We produce the most rugged portable power generation equipment for military use. Our mean-time-between-failure is 10,000 + hours.
  • Customer Service / Training – We trained 1580 customer-mechanics in service/repair techniques last year and have two mechanics dedicated to assisting customer-mechanics over the phone.
  • Product Leadership – We are the only Consulting Firm in the Midwest with experience applying quantitative process improvement tools to streamline sales and marketing; reducing costs and growing sales.

Once you know and agree on the Driving Force for your company, you can use this to understand:

  • What you did to be the best
  • The core competencies that support your Driving Force
  • How you stay the best

Emerging Trend Filter

Emerging trends are outside forces that you cannot control and may impact your business. These may include:

  • Economic/monetary trends
  • Political/regulatory trends
  • Social/demographic trends
  • Market conditions
  • Customer attributes/habits
  • Competitor profiles/mix
  • Technology evolution
  • Manufacturing capabilities
  • Product design/content
  • Sales & marketing methods
  • Distribution methods/systems
  • Resources – natural/human/financial

We want these to be a strategic filter because they may require you to change your business model beyond internal competencies and customer requirements. They will impact how you:

  • Sell
  • Distribute
  • Purchase
  • Plan acquisitions
  • Develop new products and services

We have lived during a time of great external disruption. Books and newspapers are a great example. Amazon changed book buying by making almost every book ever published available, either new through its warehouses or used via used-book partners. Instead of buying just what is in the bookstore you can buy whatever you want, get recommendations for new books based on what you previously bought and read comments from other consumers before you buy.

Then Amazon changed again by offering the Kindle E-reader linked to its online bookstore. Now you can have thousands of books 1 minute after you, buy delivered wirelessly over cell networks. Newspapers and magazines are delivered to your Kindle every night at 3 AM. No ink, no printing, no late or missing delivery service, no problem when you travel. Instead, you get perfect service.

Now we now have the iPad from Apple, which promises to embed graphics and videos within books, magazines and newspapers. This will incorporate the e-delivery features of the Kindle and make the reading experience completely different.

Printers and Publishers needed to see these trends coming, to survive and thrive. These developments can shut down huge companies and make others clear winners.

Other trends of note are environmental/clean-tech, monetary/interest rates and global markets/supply chains.

Customer Filter

Understanding your customers completes the filter-puzzle and will allow you to make the best decisions on your strategic plan. A significant time is spent understanding who are your best customers. We recommend a quantitative approach of choosing the key measureable characteristics that are important to your organization and then using Pareto Analysis to sort your customers from best to worst based on these measures.

Once you know who your best customers are you can determine the characteristics that they share. Communicating through the sales force or directly with these customers you need to ask two critical questions:

  • Why do they buy from you?
  • What pain do they have?

At the end of the Customer-Filter session you will know:

  • Who your best customer are
  • The characteristics of the best (what differentiates them from everyone else)
  • Why customers buy from you
  • What pain customers have that you may be able to solve (with special emphasis put on the best customers

Wildly Important Goals (WIGs)

With all the preparatory work complete you can now create your strategic plan. The best companies always focus on achieving a few wildly important goals. Everyone in your organization is working on the important things every day. Serving customers, delivering product, coaching employees, buying, etc. are all important and need to happen every day, week and month. Strategic Planning looks out on a longer time horizon. Therefore we need to go above the important and focus on a few (3 or less) Wildly Important Goals that will take longer but will create breakthrough results for your organization.

This focus gives the plan a sense of reality. Lots of organizations try to do too many things and end up either not getting most done or doing an average job. You want to be great!

These WIGs can include:

  • Acquisitions or divestitures
  • Major capital expenditures
  • Product development
  • Geographic expansions
  • Entire new businesses or brands
  • Marketing campaigns
  • Globalize the supply chain
  • Internal process improvement efforts (Lean Six Sigma)
  • Implementing new information technology systems
  • And endless other ideas

Strategy Map

The last step is too align the organization with the Wildly Important Goals. A Strategy Map is a simple tool to visually show how each department is going to support each WIG.

To view an example of a Strategy Map go to http://supplyvelocity.com/whitepapers.asp.

The example you will see is of a medical technology company whose Wildly Important Goals was to dramatically ramp-up new product development. The map shows how Marketing, Research, Development/Engineering and Manufacturing all support this strategy.

I Flopped Badly At The National Finals!(How Not To Prepare For/Deliver An Important Presentation)

Background

In November 1997, while observing my annual leave from work(as a 27 year old brewer in Guinness Benin Brewery), I wrote and presented a paper titled “Statistical Process Control (SPC) and Target Setting” at the 1997 edition of the Nigerian Institute of Management’s Young Manager’s Competition. The paper was based on work I had done(mostly in my free time) in setting up various process control/reports computerisation systems in departments(Production/Brewing and Packaging/Bottling) where I worked.

The paper discussed the use of CUSUM(Cumulative Sum Deviation) charts, Total Waste Unaccounted For(TWUF)(TM) – a concept I developed in the process of carrying out a beer waste investigation on one of the brewery’s product lines – along with other simple SPC tools, based on the real-life projects I had carried out at various times during the course of the year(1997).

Regarding TWUF(TM), I had returned to the brewing department from another secondment as Packaging Shift Manager to the Packaging (bottling) department in February 1997, when I was recalled on the request of the Packaging Manager – Alex Okorodudu – to carry out a beer waste investigation on one of the bottling lines. In the course of that investigation, I developed the concept of TWUF(TM), which through mass balancing made it possible to quantify beer losses that could not be traced to a known waste point.

Eventually, I used TWUF(TM) to identify the startup and shutdown operations at the bottle filler machine as being responsible for creating an apparent(i.e. false) beer waste situation. Modification of the mentioned filler procedures led to an immediate normalisation of waste values recorded.

Deciding To Enter For The Competition/Getting Approval From Management

My decision to enter for the NIM competition was influenced by a need I felt, to share the experiences I had gained in the practical application of statistical tools for useful purposes in a business.

Prior to entering that paper for the competition, I had given out copies of it to senior managers in the company’s Lagos office, like Alistair Reid(then Operations Manager, Lagos), and Abiola Popoola(Head of Human Resources). Apart from seeking their input, I did this to get their consent and be sure it was okay to use the company information I had included.

Important Note. If you plan on using any data from your current workplace in an activity outside the company, it is imperative that you consult competent officers of the company to advise you on how to go about doing it. Play safe by getting the responsible person(s) to give you the go-ahead, before you send out any information or material regarding the company’s activities. That way, you are unlikely to make the mistake of giving out sensitive information that could get you into trouble.

You may not have plans to enter a paper for a competition like I did, but you might want to send out an article for publication in a newspaper or other media. Check with those concerned to be sure that all you have put into your write-up is “safe for public consumption”.

Presenting The Paper At The Zonal Finals

On 15th November 1997, I presented my paper before a packed audience in Kakanfo Inn(Ibadan, Oyo State) where the Western Zonal finals were held. At the end of the day, I was announced as runner up, which meant that I had qualified for the Lagos national finals along with the winner of the zonal competition. Looking back, I recall feeling very confident during the delivery of my paper on that day.

Not long after I resumed work from my annual leave, I informed my boss – Greg Udeh – of my outing at the NIM zonals, and the fact that I would have to travel to attend the National Finals in Lagos. He was naturally pleased to learn of my initial achievement at the zonals and the next day, announced my achievement at the brewery meeting for departmental heads. Not long after, I found myself – midway through conversations – getting asked about the competition and being wished best of luck etc. Maybe all that attention got to me, and made me “forget” to at least mentally rehearse my presentation.

Travelling For The Lagos National Finals

Due to limited number of brewers available that day, I had to cover afternoon shift duty on Friday (2.00pm till 9.00pm) before I could take off on my journey to Lagos. It was nobody’s fault really – just one of those unexpected developments that shift workers have to deal with.

The finals were scheduled to hold from 9.00am prompt on the morning of Saturday December 13th 1997 – so I knew I had to get into Lagos before 7.00am, in order to pick up a cab in time to reach the Victoria Island “Management House” of the NIM – venue of the finals.

Within thirty minutes of arriving at the ever busy Benin city Iyaro motor park, the Peugeot station wagon I boarded took off with six passengers for Lagos. This was at about 10.30pm. Some four hours later, we arrived at Ojota park in Lagos. All the cabs and buses had retired for the day by this time(approx 2.30am Saturday morning), so there was nothing else to do but plead with a taxi driver to let me catch up on some sleep in the passenger front seat of his cab. 🙂

Suddenly I heard the loud chanting of a bus conductor calling passengers for Palmgrove. The time was about 5.45 am. I quickly thanked my “sleeping companion” and picked up a taxi heading towards Pedro/Shomolu. Arriving at my parent’s house in Gbagada Estate, I hurriedly took a shower, changed my clothes, and explaining to my surprised mother that I had little time left, jumped back into the taxi, which sped off towards Victoria Island. At about 7.30 am, we arrived at the NIM Management house on Idowu Taylor street.

Relief written all over my face, I quickly went in and confirmed that start time was 9.00am. That was when it dawned on me that I had not eaten anything since the night before. One of the security men at the gate kindly directed me to a “quick-snacks corner”, where I “quickly” downed some, with a bottle of soft drink.

Returning to the NIM premises, I found a place to sit that enabled me observe preparations being made for commencement, while I opened my folder and began studying the paper copies of my presentation (projector) transparencies.

Presenting At The Lagos Finals – The Unthinkable Happens!

Not long after, following some welcome speeches/opening remarks and introductions, the competition commenced. When the 3rd (of eight) finalists – Mitchell O. Elegbe – finished presenting his paper(titled “Achieving Competitive Advantage Through Information Technology In Emerging Economies“), I heard my name being announced. Minutes later, I was standing in front of the packed auditorium introducing my self and paper.

Based on hindsight, I now realise that the unavailability of a projector at the zonal finals(which caused the organisers to ask us to dispense with our transparencies and speak freely referring to any speaker notes we had) probably blinded me to the need to rehearse for the National finals with a projector.

As “luck” would have it, the projectors had been made available at the National Finals and I found myself having to pause intermittently to slot in the appropriate slide for the next set of points I wanted to make. This went well initially, but since I had not really taken time to rehearse since the zonals, especially following from the fact that I had found no need to use the slides back then, I struggled quite a bit. I cannot be certain, but it is possible that THAT also contributed to my not thinking “clearly” when I later experienced a little setback during the presentation.

To cut the long story short, about ten (10) minutes through my presentation, I turned to pick a slide containing charted data depicting the use of the CUSUM concept, but found it was missing. Feeling my heart skip a beat, I lifted the other slides up by the edges to see if the CUSUM chart was there but it was not. Speaking into the microphone, I apologised to the puzzled audience, explaining that I was missing a slide. One of the judges, after some seconds had passed, said “Mr Solagbade, your time is fast running out. “.

I nodded, but kept on looking – convinced I could still find it in enough time to use it and finish the presentation! Unfortunately when it was about 1 minute left(out of the 15 minutes allowed) I still could not find it. I had wanted so badly to impress the judges and audience like I had done at the zonals, that I could not help feeling at this point, that the mishap would have killed any chance I had of getting anything better than last place!

This made me decline to take up an offer from the judges to allow me three(3) extra minutes to do a decent round up of my presentation. Instead, I told the audience – in a very serious tone – that I was convinced the paper had a lot of useful information for companies in the manufacturing industry, and encouraged them to take time to visit the NIM library and read through it in future. Dropping the microphone, I returned to my seat as muffled applause/murmuring from the audience continued.

Surprise! Despite My Blunder, I Still Get Placed 5th Overall

Going by what I said above, you can therefore imagine how shocked I was, when the judges in announcing the final results later in the day pointed out that the verbal presentation(I had flunked) only carried 20% of the total marks available, while the quality of actual paper submitted carried 80%!

However, before they announced the results, they also read out other criteria for rating the contestants, one of which they defined as “the confidence demonstrated by a contestant in his/her paper“. Looking back, I believe it was the confidence with which I had recommended that the audience refer to my paper in the NIM library that led the judges to award me points that resulted in my winning 5th place despite my bungled presentation.

So it happened, that despite an aborted presentation, my paper which was adjudged to be of high standard(with the concept of Total Waste Unaccounted For – TWUF(TM) – being singled out for mention) eventually placed me 5th out of eight(8) finalists. As the results were being announced, my mind went back to what one of the judges had said to me during lunch after the last contestant – Friday E. Eboh – had completed his presentation(titled “Public Relations In Management: Issues and Challenges“).

He had said “Solagbade, you should have simply continued with your presentation when you could not find the slide quickly enough. You were doing well up to that point, and to be honest, I don’t think anyone would have noticed if you did not show THAT particular slide.” I realised he was right. I alone knew the slide existed – they did not! So, if I had chosen to skip it during my presentation, they would not have known better!

I learnt a painful but useful lesson that day, to always rehearse my presentation well ahead of time, no matter how well I think I know it. The experience also impressed upon me, the importance of running through a checklist of all the items I need to take with me for a presentation so as to avoid missing out any important ones – like I did the CUSUM charts slide.

Back At Work – A Senior Manager Tells Me Where I Went Wrong

When I returned to work the following week, I sent a little note about the outcome of the finals to one of the senior executives in Lagos – Ian Hamilton – who had been particularly supportive, telling him how bad I felt for not having done better etc. He sent back a post-it note attached to my note, on which he wrote “Tayo, 5th place overall in NIgeria! You should be proud of yourself” Then regarding the mishap during my presentation, which betrayed inadequate “practice” on my part, he wrote: “Even the members of the (Guinness) board rehearse their presentations many times before they have to deliver them!

I took his correction to heart and used it to drive myself to become proficient in delivering presentations subsequently. I believe an indication of how proficient I had become was evident during a presentation I was invited to deliver at the Center for Management Development, in Lagos. This event took place in September 2002, about 9 months after I had voluntarily resigned my appointment with Guinness to go into business for myself.

(Read my article titled http://ezinearticles.com/?Should-You-Quit-Your-Job-or-Start-Your-Business-Part-time?&id=172008″>”Should You Quit Your Job Or Start Your Business Part-Time?” to learn why I decided to quit my job despite the promise of a bright career future in the company).

On that day, less than 15 minutes after I was introduced/began delivering my paper, the following happened within about 5 minutes of each other:

a. The center’s Training Manager slipped me a note asking that I “Please finish in 1 hour” (instead of the two hours I had been originally told I would be making the presentation in).

b. An electric power cut suddenly occurred!

Both potentially disturbing/unexpected “changes” however did not bother me. When the lights of the PC projector went out that afternoon in the CMD’s main auditorium, I was fully prepared in every way. I simply picked up the printed power point speaker notes I had put on the table while preparing to start my talk, flipped to the page containing the points I was making before the lights went out, and – after making a joke about the loss of power supply – continued, and eventually concluded, my presentation well within the revised one hour time slot.

Useful Lessons You Can Take Away

The most important point I wish to make here is that this activity I chose to engage in (i.e. writing a research paper based on my workplace experiences/entering it for a national level competition) gave me an opportunity to interact with senior managers on an informal level – and get noticed/establish potentially useful relationships.

If nothing else, the fact that I had sought them out in the pursuit of a personal development goal could have made them think of me positively, and probably influenced the positions they would have taken if/when an issue regarding career moves had to be taken. In addition, I got considerable attention across the brewery for getting that far in the competition. All of these would have made me get noticed by a larger number of decision makers – which would NOT have been the case if I had not gone for that competition.

It is possible that the above possibly led them to recommend(or support) that I be given certain career advancement opportunities ahead of my peers in the company. I say the foregoing in light of the fact for instance, that a year later, in 1998, I would be nominated twice – first time for four weeks, and the next time ten weeks – to relieve the substantive
Technical Training & Development Manager(TTDM) – on a management grade one-step above that which I belonged to.

The point I have tried to make above, by referring to my career, is that you can intelligently create opportunities to showcase your unique abilities to decision makers in your company, by engaging in activities that afford you the desired exposure. However, it might be wise not to make impressing your superiors the main objective of venturing into such an activity as the one I took up for instance.

Towards improving your presentation skills, and taking needed actions/precautions, you may find the following lessons I learnt of some use:

1. Get Adequate Pre-Presentation Time: I should have sought the support of my boss/brewery management to get away from work earlier so as to be able to travel for the event and arrive on time. This might have helped to get myself organised and I could have discovered the absence of the slide BEFORE the presentation.

2. Practice, Practice, Practice! I would have fared better if I had made conscious effort to rehearse my presentation well ahead of the finals. The achieved familiarity with my presentation might have made me more confident to carry on despite being unable to find the slide.

3. Coaching Tips From Experienced Others: I could have sought tips about handling hitches or problems during presentations. Experienced speakers – like many of the company’s senior executives may have been able to share their personal ideas about how to prepare with me. Some may have prompted me to be ready for when things go wrong – drawing on their personal experiences. For instance, today, if I have to coach anyone on making presentations, one of the most important topics I would cover is “What Can Go Wrong, And What You Can Do – Inspite Of Setback(s) – To Ensure You Still Deliver A Good Presentation“.

4. Quitters NEVER Win: If I had remained calm, and carried on with my presentation without letting on that something was wrong, I could probably have earned enough additional points to eventually do much better than winning 5th place. Instead I let myself get upset upon discovering that my slide was missing. You will want to avoid making the same mistake if/when you find yourself in a similar situation.

Summary

Overcoming temporary defeat(i.e. failure) or adversity; recovering from setbacks, or correcting and learning from mistakes we make, will ALWAYS make us improve in our abilities to do what we do. It is for this reason that I end this article by saying: even if you DO have a bad presentation outing, know that the experience presents you with a potential learning opportunity to become BETTER at delivering presentations.

Simply make up your mind to identify where you went wrong, and learn what you need to do differently in future, to make your presentation successful. Do this as/when necessary, and you will eventually achieve your desired goal of being able to deliver successful presentations repeatedly and consistently.

Good luck!

How to Make Money Online: A Virtual Assistant Business Plan Is Important to Your Success

A virtual assistant business plan can help you determine the direction that will give you the best possible chance of success. Virtual assistants are independent contractors who perform a variety of tasks and services remotely. If you work as an assistant, writing a business plan will help you define your objectives and assist you in keeping your daily tasks well managed.

Benefits of a Business Plan

If you want to effectively promote your services and achieve your career goals, then you need a plan for your online business. A virtual assistant business plan can help you establish priorities and find new job opportunities. It should also give you a clear picture of your goals, competition, budget, services, and targeted audience.

Writing a plan for your business is a great way to increase your self confidence and organize your ideas. A business plan shows you where you need help and guides you into the direction you want your business to go into. It also outlines your vision for the future of your business and enables you to identify problems early on and take appropriate action. By creating a plan, you will be able to look at your business ideas objectively and persuade others to invest time and money in your services.

How to Write a Business Plan

The Internet is an excellent resource for finding a business plan template. A standard plan should include the following sections:

• Summary
• Company description
• Services
• Objectives
• Strategy and implementation
• Market analysis
• Financial analysis

It should answer four simple questions:

• Why does your business exist?
• What are your goals on long term?
• How will you get there?
• How much will it cost to achieve your goals?

Your objectives should be measurable and realistic. The plan you write should have a logical structure and present a well thought out idea. You also need to identify your potential customers and show how they will benefit from using your services. A plan that covers all aspects of your business will help you advertise your skills more effectively and find new clients who are interested in what you have to offer.

There is no single formula for creating a business plan. Make sure you understand what makes your business unique and then search for ways to achieve your goals. Your plan should outline potential opportunities for your business and help you implement your sales strategy. Identifying your objectives will make you a better assistant and help you grow your online business.

Why Financial Planning Is Important for Your Business?

Importance of Financial Planning for Businesses

  1. To manage cash flow

The cash flow of a business may vary from time to time. There may be times that there’s a high cash flow, but there are seasons that it can be low. Through these data, you can anticipate the possible risks like cash shortage. Having a financial plan can help you avoid the negative consequences, and you can ensure that the stability of the cash flow is maintained.

  1. It helps in creating marketing strategies

Before jumping into a marketing strategy or campaign, it is important to consider the financial planning. Such plan will determine if the marketing campaign is worth it, and if it can be helpful in the long-run. The financial plan can weigh if the expense for a marketing strategy can really generate a good profit.

  1. To control business risks

You don’t have to worry about uncertain circumstances if you have a plan. Including business insurance expenses, losses, and other unexpected expense in your financial plan can help you to continue your business. Just like when the pandemic happened – no one knows that it will happen, and we’ll never know when this will end. All you can do as a business owner is to continue to create new financial plans on a monthly basis to gain a better insight of your business.

  1. To have a long-term view of the business

The future condition of the business is also as important as the present. Financial planing can help you to have a clear view of your business in the long-run. The financial reports will help the business owners to gain insights about their business functions. They can even come up with expansion and sales programs which can also help in the sustainability of the business in the future.

It is never a waste of time. Without it, you can have a hard time to assess the performance of your business, and your business can possibly turn into a disaster. It can reduce the uncertainties which can help in the sustainability and profitability of the business in the long-run. You can possibly meet your short-term and long-term goals by having a solid financial plan. It doesn’t matter how big or small your business is, it can still collapse if you don’t have a proper planning. It might take some of your time to plan, but it’s better than nothing at all.

Exit mobile version