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Mobile App Development – Trends to Watch Out for

Mobile devices have become more main-stream and more and more businesses are adopting the mobile first mindset. Mobile applications are no longer considered as an optional investment, but a necessity. Many businesses depend on this channel to boost revenue and meet customer demands. Ever since the business practices have shifted to a more mobile approach, mobile apps are in great demand and user expectations from mobile apps are higher than ever.

Going beyond mobiles

As smartphone users continue to surge, the numbers of mobile apps present in the market are increasing at an exponential rate. In today’s world, mobile apps are developed not only for the smartphones, but also for a myriad of other smart devices that are interconnected – such as smart TV and other IoT enabled devices.

Progressive Web Apps gaining in popularity

A progressive web app is an application that runs on a web browser. This means that as soon as users access the mobile app, they can instantly start using it, as opposed to native apps that users need to download and install before they actually get to use it.

Android instant apps becoming more common

Google recently announced Android Instant Apps which enables Android apps to run instantly. The good part is that these apps do not need to be downloaded and installed on the mobile device. They run instantly. For example, if you receive a link from a friend, you can instantly view the app without having to install an app for it. This means that these apps are run-only-as-you-need and are a new revolution in the app industry as a whole.

Beacons and location based technology will continue to rise

Location based beacon technology has been on the rise in the past few years and has been a boon to many businesses. Beacons especially enable retailers to bridge the gap between the in-store and the online experience for their shoppers. They collect valuable data, send location based push notifications and can also be used to send customized notifications to potential customers and attract a whole new set of return customers too.

The rise of augmented reality and virtual reality

This is the very obvious new trend – AR development will definitely be the future of mobile development. It can be used to influence the customers in engaging and meaningful ways. AR will not be limited to promotions and marketing, but also will be integrated into a number of utility apps and functions.

IoT apps will surge with smart home technology

Smart homes include smart devices all interconnected to function well. IoT apps will definitely see a surge as more and more smart devices are connected.

App security is a top priority

With all the interconnected devices working seamlessly, data can be accessed from anywhere and at anytime. This makes security of your application a top priority while development.

Well, mobile apps development is an ever evolving field and you must ensure that you are up to date with the latest trends in this field.

Importance of Having Mobile Apps for Small Businesses

The world has gone Mobile. The number of smart phone users globally has grown exponentially over the past 5 years. The number of Android & iOS devices sold globally has crossed a billion mark each. Hence, it is no longer sufficient to have only a website for your business. Any business, small or large must have a mobile app. Let us look at some of the most important reasons why you should opt for a mobile app for your business:

1. Branding – A mobile application is the best way to create brand awareness for your business. You can use your logo, your business’s tag line or a message that you would like your customers to connect with your business to create a brand recall. Every time a customer who has downloaded your mobile apps sees your logo in the form of the mobile app icon on their screen, they will recall you.

2. Increased Reach – Because of the sheer penetration of mobile phones and other mobile devices like tablets and the improved Internet connectivity in most parts of the world, the number of people you can reach through a app has increased tremendously. It is easier for your existing as well as potential customers to find out the right information about your products or services through your mobile app.

3. Create Customer Database & Profile – It is easier to collect customer data in terms of phone number and email id through a mobile apps. You can also allow your app users to login via their social media accounts like Facebook or Google. This will give you access to other valuable data like their areas of interest, their lifestyle choice, their shopping preferences, etc. This data can then be used by your marketing team to send out the right communication.

4. Increased Engagement – By building the right features in your app you can utilize it as a powerful way to increase engagement with your existing and potential customers. You can include features like social sharing and a help desk (for sales and service queries) in the app to improve direct communication with your customers. This will in turn help your business to connect closely with your customers.

5. Push Notifications – This is one of the biggest advantages of having a mobile apps. You can ask your Mobile App Development Solution provider to integrate a push notification feature in your app which will help you with your on-the-go marketing. Through this feature, you can send bulk messages to all the app users or specific messages to a sub-set of your app users based on the message. You can also communicate about the latest offers or discounts you are offering to your customers regularly through push notifications. Best of all, it doesn’t cost you a penny to send out these messages, unlike SMS or Email marketing.

With the above advantages of having a for your business in mind, it is imperative to identify the right Mobile App Development Solutions provider for your business app. Solution Analysts has been helping small businesses globally with their Mobile App Development Services to create great which will add value to their businesses. To get a free quote for your Mobile Application or to know more about us, please visit our website today.

10 Key Steps to Turn Your Mobile App Idea Into Reality

Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don’t know how to go about shaping the app idea.

I have helped several companies build their mobile app. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.

Step 1: Write down your feature list

Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many ways. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in success of your product.

Step 2: Do the market research

After writing your strong list of features, you want to do market research to find the competition, trends and market needs. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.

Step 3: Identify the users/audience

It is very important to find who would use your app and who the audience would be for your product. Your users are from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success, and this insight from focus study can go a long way in defining product success.

Step 4: Identify the monetization strategy

Making money is the biggest reward and energizes for your idea. You can make money from your app idea in several ways: subscription fee, in-app buy, in-app ads, user data, sponsorship. You want to know which one works for your app, audience and market. Launching a paid app does not work these days, but you can make the app free with in-app purchase option for more functions. In-app ads are also losing their shine these days due to user experience. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you good return on investment.

Step 5: Create a rough sketch/wire frame

You may not have done it before, or may not know how to do it. However, the rough sketch or wire frame helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wire frame can be created using online tools. When you start doing the sketch/wire frame, you will be able to polish your app idea and features list further. Also, this helps you decide the proper navigation of the application. You don’t need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wire frames, along with your feature list, will create very good specifications for you to build the mobile app.

Step 6: Approach local mobile app developers and get estimates

Once you have your first version of the feature list and wire frame, you want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should search for local vendors and some global vendors and reach out to them. Once you shortlist 5 to 6 good vendors, have them sign the NDA and send them the project details. A good vendor should check your details and ask you lots of questions. You should make sure to answer them in detail so that your idea is fully communicated. A good vendor should also be able to give you some suggestions to improve your idea. You should get proposals from multiple vendors, with time and cost for development, and compare them. You should check the vendors on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one vendor and start working with them.

Step 7: Complete the UI/UX

Once you have selected the company, you should work with them to create the UI/UX of the app. You should have them first create the detailed wire frame of the application so that you can visualize each screen, function and flow of the application. After review, you can decide to add or remove features. Once the wire frame is complete, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea. This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost. If the first estimate of time/cost has increased, get more funding or cut some of the features. You want to pay the right value to your mobile app developer.

Step 8: Get the app developed and tested

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.

Step 9: Launch the app and market it

Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some consulting from experts on app marketing. You can also do self-marketing. Start on Facebook, Twitter and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it. A press release on free sites or a paid site can be very handy. If you have more in your budget, you can hire a PR or app marketing company.

Step 10: Gather market response and prepare for the next phase

After the first launch and marketing, you can collect user data, market response and demand. If you receive a good response, you can plan the next phase for the app. Repeat Step 1 through 9 for the next phase. This time, you should be able do them a lot faster and more efficiently. If the app is not received well in the market, find out what is hampering growth and have a plan of action.

How To Start A Mobile App Development Business With Little Investment

Most of the people who are planning to come up with their iOS Application development company usually think that they will immediately start earning twice as much for half the work which they use to do their regular jobs. Some folks do get lucky, but not everyone has that kind of luck. Before you enter the entrepreneurial world, it will be good that chalk out a solid business plan and a proper understanding of how the mobile app development industry works.

Given below are the few tips which will help you establish your mobile app development business:

Sign up as a developer: Let’s begin with basics i.e. gaining access to the Android and iOS app stores. As Google and Apple are one of the biggest players in the market, it is essential that you first sign up on these two stores. Once you completed the app, you need to submit it to these two app stores and each company will review your app before making it official on their store. The review process involves a check of app quality, interface, etc. And make sure you’re not embedding any malware or spam in the app.

Once your app is accepted by the app store, your app will be officially listed in their store, and you will get 70% of the selling price, and rest of the amount will be kept by the app stores. In order to get into the game, you to sign up for Apple’s iOS developer program which costs $99/year and for Android you need to register for Developer Console which has a one-time fees of $25.

Additional hats to wear: Having your own business means more flexibility with your time, but it also brings various other responsibilities which you have to handle efficiently. For instance, if you have started your business on sole proprietorship basis then you have to deal with different things like app testing, designing, interacting with clients, marketing and even have to handle the legal matters related to app ownership & contracts.

If you have a good budget, then you can Hire an iOS app developer who will design, developer and test the app on your behalf so that you can properly handle the marketing and legal tasks. Besides this, you can also start your business on the partnership basis and can take full advantage of pooled capital resources and manpower.

Build your app: If you have a small budget and have a good programming or coding knowledge, then you can write the app by yourself. Given below are four tools that will help you in building a feature-rich app:

Appery.io- A bit complicated for beginners, this tool packs an excellent integration of data services with apps. Appery.io comes with a free plan that allows maximum three pages and one user. And at the initial stage, three pages are enough, to begin.

Good Barber- This tool comes with a 30-day free trial package and after that, you choose their premium plan starting from $16/month. What makes this tool stand apart from others is its design elements, Google Font Integration and plenty of icons to choose from. Besides this, you can also find several online tutorials and webinars related to this tool.

Appy Pie: You can enjoy this tools free services if you let them run ads in your app else you can upgrade to ad-free plan which starts from $7/month. Appy Pie comes with pre-set app categories like restaurant, banking, radio, photo-sharing, etc. Apart from that, they also offer the wide range of features by which you can add different functionalities like GPS location, push notifications, and much more.

Game-Salad: If you are planning to create a mobile game then this tool is perfect for you. Most of the Android application development services provider have this tool. The free version of this tool consists of ads, but there’s a $299 version which removes ads completely and makes in-app purchases available. If you want to earn money via in-app purchases, then this tool will help you add this feature in your game.

Test, Test & Retest: Before you submit your app to the app store, it will be good that you check your app correctly. This is something which you cannot do it on your own; you can ask your friends to run the beta version of your app and tell them to provide you with the proper details of any issues, lags or bugs they detected while using the app.

Besides this, you can also roll out the early versions of your app that consists of limited features. By this, you will get a real-time response related to the functionality and user-interface of your app. You can also Hire Android app developers who will test the app on your behalf.

Submit your app to the app stores: After testing and re-testing your app, it’s finally the time you submit yours to the respective app stores. Once you have submitted your app, it will be reviewed by the developers working for the app store. An average time taken to review an app is 13 days. If your app excels in the app store’s quality tests, then they will list your app on their store, and you will receive a welcome mail related to the acceptance of your app.

Marketing your app: To increase the number of downloads and active installs it is essential that you promote your app using different marketing channels. You can start from word of mouth promotion by asking your friends and family members to download and use the app. Beside this, you can also deploy social media advertising techniques and list your app on various pages that will help your app reach international audiences.

Conclusion

In this post, you will read few tips that will help you start your app development business. Before you start, it will be good that you gain a good knowledge of ongoing & upcoming market trends and also chalk out a solid work plan which will help you achieve the desired target.

How To Grow Business With A Mobile Application

Without an effective mobile application, your business will go nowhere. A mobile application is your e-store with which consumers will interact with you and buy your services or products. You have to ensure that consumers get the best way to satisfy their needs. Having a properly designed mobile application enhances the chances of business opportunities. You can also represent your products in a better way to your users. The need for a mobile application in business is no longer a point of discussion because companies have already adopted the concept. But the concern among people is how to use an application in the best way to draw more profits.

Mobile app development is growing faster. New approaches are introduced, and new options make your business plan even more effective. To get the most of the benefit of an application, you must have a creative marketing team that understands your business. You need to select your platform and design your business applications. Android and iOS app developers are enjoying a great demand because these two platforms have an excessive reach to the audience. Companies concentrating on global business must hire iOS app designers as people in abroad use iOS more than other names. Besides this, it has a higher conversion rate.

How a mobile application helps you grow in the business:

There are a few tactics that companies are employing in order to increase the download rate of applications. Once it reaches consumers pools, your business will start growing automatically.

Introduce discounts and coupons for your app:

You may have witnessed the fact that companies are offering better discounts on a purchase made from an application. This is a strategy to increase the reach of an application that also benefits consumers. Introduce offers and cut-down prices for your app and drive more traffic to your business.

You have to establish a direct communication to consumers and send them gift vouchers on their purchase. Your marketing team will decide when to start an offer to engage more consumers with the plan. Giant e-commerce companies mainly choose the weekend to offer magnificent deals on collections.

Use the device information:

Native mobile applications use a device’s hardware and software to offer better navigation to users. A mobile app can access a device’s GPS and other sensors for their performance. You can use device’s information for offering personalized services to your consumers. This will increase your brand values and brand loyalty. You will a better customer service that helps you grow your business.

Mobile applications to help users:

Do you know why more and more companies are becoming mobile-friendly? This is because applications ease the product purchase. They are moving shops that help buyers browse the collections and order products without wasting time to a store visit. People can use your application anytime they want. So, make it effective and interesting to grab your user’s attention.

Mobile application for offering consumer-friendly services:

With your app, you can categorize your services as per the need of your users. There are many companies offering laundry and other facilities which you do not use regularly. If your business shares the same field, you can segment your services for weekly or monthly basis. You can also offer discounts as per the product weight and number. In this case, you have to clear pick-up area option. Consumers will trust your company since you offering a transparent business.

Come up with a unique idea for your business and design application that cater the right thought to your consumer network. Hire an Android or iOS app developer and have your application designed rightly.

Strengthen your brand image:

A mobile application makes your business strong by offering you immense opportunities. It will present your products in an interesting manner and helps visitors guide you properly.

Having a mobile application keeps you ahead of others in terms of getting traffic and conversions. Design a great application that promotes your products in a creative and attractive way. If you really want to achieve a lot in the business, you must design your page in a mobile-friendly way. Not many people will get you through an app, but they search you over the internet and access your pages. So, make sure that web page is mobile friendly. A mobile application boosts your business approaches. Develop a great application that helps you grow online.

7 Tips to Choose the Mobile App Development Company

A unique mobile app idea can literally change the world. Apps like Facebook, Pinterest or Uber are immensely popular today, not due to the fact that those were started by famous business personas. It is rather the innovative approach of these mobile apps that has taken the technological world by storm.

With increasing number of tech-savvy users across the globe, mobile application development has created disruptions across all major industries for offering business-friendliness, great ease of use, and on-the-go data accessibility to employees and customers alike. As the need for mobile application development keeps surmounting, a lot of mobile app development companies have come up to deliver right and specific app solutions to their clients.

These companies can help you get started with the mobile app development process, especially if you have a creative app development idea in your mind. But, what if you don’t have any idea and yet require a mobile app for your business? Or, you have the perfect concept of how you want your business app to be, but want that within the very tight deadline or budget? Here’s where a careful selection plays a role.

To put it in simply, you need to pick out a company that understands your business requirements and can provide innovative solutions as per your specifications and guidelines. Just making a search on Google for a mobile app development company will not do; there are thousands of such companies that offer just this, and thus, leads to a whole lot of confusion. You need to analyze, sort and put modified requirements on the search engine to get the right results.

Wondering how to go about it? Here are some tips from the App development team that will help you choose the best mobile app development company for your business.

7 Effective Tips to Choose the Mobile App Development Company

If you have a mid-to-large scale business, the mobile app can be a very crucial part of your business growth strategy. Therefore, you have to choose a mobile app development company that has an innovative approach along with futuristic thinking. But before you judge the strengths and weaknesses of any company, you need to begin by assessing your organizational needs and check whether the chosen company can fulfill those. Here are 7 proven tips for finding the mobile app company of your choice:

1. Know What Your App Requirements Are

It might sound like a no-brainer but having a thorough understanding of your app development requirements can certainly help you in filtering the mobile app development companies. This process should start with the close analysis of the specific business demands and objectives, which you need to convert into meaningful app features and functionalities. We have seen that a lot of our clients struggle while determining what they want from their business app. To help them progress, we provide a questionnaire that helps drive them toward their goal:

What types of products/services are you trying to sell?
Where do you want your app to be: on Android, iOS, Windows-based Mobile Application Development Platforms?
Who will build your user base?
What kind of mobile app do you want- native, hybrid or web-based apps?

Once you are convinced about what you want from the app, you are ready to move to the next step.

2. Inquire About their App Delivery Time-to-Market

Faster ‘time-to-market’ is the new demand in today’s’ age of digital disruption. If your chosen mobile app development company is slow at rolling out apps to the market, there is an increasing possibility that you will fall behind your competition. The quicker your business app hits the market, higher would be your ROI. Therefore, concentrate on choosing mobile app development companies that deliver high-quality apps quickly, while keeping in mind the changing trends in the app development market.

3. Take a Close Look at their Portfolios

Once you open the website of any mobile app development company, start by checking their portfolios. Portfolios provide a good overview of the business domains and project themes the company has been involved in, and the kind of technical expertise they hold. You can also get in touch with the company to understand whether they have worked on the kind of app you want before or have the potential to deliver it.

4. Check How Affordable They Are

When it comes to choosing the right mobile app development company, you will always find the development cost and app quality to be in conflict. A lot of organizations opt for start-ups to keep the development cost low and receive a finished product which has little market relevancy. On the other hand, it is wrong to assume that best mobile app development companies offering quality app solutions will be always high-priced. What you need to keep in mind here is that only strong market players can afford to provide quality apps at efficient costs. If you choose to go for long-established companies with good market visibility, you will notice that their charges are comparatively lesser than the start-ups and others.

5. See How Transparent Their Process Is

The product development cycle and transparency policy followed by the mobile app development company also play a very important role in the selection process. Low code methods of mobile application development have gained immense popularity for faster app delivery, but few leading mobile app development companies in US follow it nowadays. In addition, look for companies that provide transparent communication and feedback loops in the development process for holding better mutual understanding, and promptly respond to errors and iteration requests.

6. Check Their Experience and Reputation Online

Market reputation and experience speak volumes about the credibility of a mobile app development company. Apart from checking the portfolios, keep an eye on the number of positive reviews posted about a particular company, years of experience in the app development domain, and the different kinds of mobile application development services that they provide. Just remember that you can achieve good Return on Investment (ROI) from your app only when the company chosen by you can deliver solutions with innovative, out-of-the-box ideation. Also, if a company projects in-depth knowledge of multiple mobile device requirements and all popular Mobile Application Development Platforms including Android and iOS, rest assured that they are capable of delivering what you want from them.

7. Mark Their Customer Approach

If you end up choosing app development companies offering poor customer service, you are likely to face troublesome issues right from the development stage. A lot of organizations fall prey to mobile app development companies that are just trying to sell their app and will disappear from the scene once the deal is done. Only companies with good market reputation and a loyal client base understand their customer worth and are always ready to assist you at every step so choose the best mobile app development company

Why Is Mobile App Development So Important Today

1-Easy and Direct Marketing Channel

The very first and the foremost benefit of mobile app development is that these provide an easy and direct marketing channel to the businesses. All the information related with the product and services of a business are at the fingertips of the users. Mobile development also make it convenient to interact with your customers through notifications. Businesses can also judge the needs and likes of the customers and develop certain products to satisfy those needs.

2-Build Brand Recognition and Awareness

Apps development has become important also because mobile apps help to build brand recognition and awareness. This is mainly because businesses always focus on developing those products that satisfy customers’ needs. This solution help the businesses to engage with their customers more often which increases brand loyalty.

3-Increased Sales

This service have increased the sales of almost all the businesses because these provide an innovative and attractive way to see the products before purchasing. Moreover, the users can read all the necessary information about the product and services they intend to purchase. Also, mobile apps have made shopping quite easier because you can pay directly from your bank account for the products and services purchased.

4-Competitive Advantage

The mobile application development is also important today because it provides businesses competitive advantages. A business using mobile app for marketing and sales always stands out of the crowd. You can also gain competitive advantage by hiring top notch tech experts for app development. This is because a good and attractive mobile application will engage more customers and increase sales.

5-24/7 Hour Visibility

Most of the businesses are booming nowadays because mobile app development has increased their visibility around the world. Through this solution, your business is 24/7 hour visible to the customers which facilitates them to see the product they need and also read all the necessary information about it. The number of downloads of a certain mobile app either on Google Play Store or Apple App Store helps you judge the visibility of your business.

6-Easy Accessibility

App development also provide an easy accessibility to all the needed information, products, and services while on the go. There are many customers who do not have time to navigate the website of a business and prefer using mobile app for an easy access. Also, you do not need to sign in again and again into the app to get necessary information.

Final Word

After reading the entire article, we can summarize that mobile app development is very important for growth of any business nowadays. This is because more and more people are shifting to mobile usage because it provides on the go facility to carry on your business.

15 Reasons Why Your Business Needs a Mobile App

Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, according to Comscore.

As of April 21, 2015, Google is now indexing mobile apps, which allows them to rank in search engine results. Read the SearchEngineLand article about app search engine ranking. What does this all mean for you and your business? You need a mobile app!

What are the benefits to having an app for your business?

As mobile marketing continues to grow, more and more businesses are hopping on the mobile app bandwagon to connect with “on-the-go” consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available to their customers, on their mobile devices, 24×7.

Having an app for your business takes marketing efforts to a whole new level. Apps are not just for huge companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are now upping their marketing strategies and expanding their customer reach with mobile apps.

Today’s technology has given us the entire world at our fingertips! Mobile phones have rendered pay phones and most landlines obsolete since we can take them with us wherever we go. That gives businesses a huge marketing advantage. Let’s look at the benefits a mobile app offers your business and your customers:

1. Reinforces your brand

2. Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social networking strategies

6. Connects you with “on-the-go” consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your customers 24×7

9. One touch access to your contact information

10. Provide directions to your location anywhere your customers are

11. Fast appointment setting for your customers

12. An app is more easily accessible and loads faster than a website

13. Increase customer engagement and provide value

14. Customers have easy access to your social media posts

15. Stand out from your competition

Why a Mobile App is Better Than a Website

Bottom line: An app loads and operates much faster! It takes only a second to launch whereas a website can take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they do not replace the need for apps. Let’s look at a side-by-side comparison:

• Mobile apps give you almost instant access to the content you need, websites don’t

• Mobile apps appear in the app stores, websites don’t

• Mobile apps can keep your business in direct contact with your customers through push notifications, websites don’t

• Mobile apps are always visible on the home screen of your mobile device, websites are not always visible

Do you see the power that mobile marketing apps have to offer? With features like push notifications, you can instantly reach your customers with much less time and effort than snail mailing sales ads, not to mention, significantly less advertising costs. But the biggest benefit a mobile app has to offer your business is return on investment.

The Apple App Store has over 100 billion downloads a year, that’s almost 274 million downloads per day according to Statista! Statistics from the Wall Street Journal show that Q1 of 2015, Google Play Store had 70% more app downloads than the Apple Store. Now is the time to tap into the mobile app market! The more users that download your app, the more people you can reach to offer sales, product promotion, events, launches, you name it! The app market is booming and continues to grow. Are you convinced yet?

Just remember, mobile apps are quickly becoming the standard component of businesses large and small. Choosing an app today can set the foundation for the future of your business and help put it on the express lane to continue to grow, build your customer database, and make you more money!

5 Ways You Can Develop User and Google Friendly E-Commerce Mobile App

Globalization has connected the limitations for business and communication as like never before. With the initiation of eCommerce, the internet is renovated into a gigantic marketplace. Masses of successful trades have appeared with the eCommerce technologies and there are zillions folks to come. Although there are countless success stories to lookout for, the fact is that achieving success in eCommerce is not very straightforward. With Ecommerce Website development Company that achieving a leading part of the market it is tough to build a captivating USP for your business.

To attain and maintain customers you have to offer the perfect buying experience possible. The important option is to build a best buying experience is to link with consumers at eachtouch point and offer an amazing service. However, we provide the touch points in eCommerce business the major two to popular in the crown are mobile and website. Various businesses make the blunder of avoiding their app or not creating one in the leading place.

Let’s discuss about 5 ways to develop user and Google friendly ecommerce mobile apps:

1. Intuitive Design:

A need of design of your store that plays a crucial function on how buyers act in your app. With a consideration time of less than 8 seconds. It is imperative that your users must be able to simply understand the app interface. Building a most intricate design with a wide range of animations and also do text in the anticipation of inviting the user will at all times boomerang. When it comes to the user interface ease is the way to go. This will increase the user experience with the ease of accessibility.

2. Security:

Just in case of eCommerce, you may ask for lots of information from the consumer. Some of this information also comprises bank account details, credit/debit card info, address, and more. It works without speaking that you have to make sure your app is protected. You cannot just ask for such personal information and leave it for the hackers to thieve it. Do pay attention on the safety level of the app and make sure that there are no drawbacks at all.

3. Great Images:

When it comes to Ecommerce Website Developers, your images interconnect your brand and also your product. A very common slip-up made here is that individuals incline to save expenses experienced on a professional photographer. Taking snaps of product images from mobile or making use of poor quality or stock images will upset your company’s image. You need to make sure that your worth is well connected with your images.

4. Social Media Integration:

People dislike procedures. The lengthier questionnaire you provide them the superior inducement they will have to bounce the process and choose the app they have previously registered for. With the assistance of social media integration, you can also ease the registration and login procedure. Furthermore, you can allow the users to share their great experience of buying on social media which can assist you receive a perfect following and tittle-tattle publicity.

5. Easy Checkout:

The regular cart desertion rate is just 67.91%. This is typically caused due to rating concerns, competition, look for superior options, and many more. With an intricate evaluating procedure, you only provide your consumers different reason to ignore your cart. Continue the checkout process is very easy, direct and clean. Likewise, you must make sure that you provide all types of choices that a user may wish for starting a transaction. You can also offer an integral mobile wallet system to soften the process to the best possible amount.

Also know the 5 reasons ecommerce importance for your business and how you can get the benefit from getting online this year!

Widen Your Brand

E commerce is a perfect way that can take your brand to a higher level of market in the world. By offering the best products 24 hours throughout the day as well as online consumer service, blogs and social media, no extended is your business one remarkable store, with an online existence your business can be the homemade of your products and the universal home of your business, that allow you to completely develop your product varieties without having to apprehension about relocating locations or distressing about not being able to grow your business.

More Convenient

An online store exists throughout the day, daily meaning your consumers can go to your store for all times, it doesn’t matter what their schedule may be. Today, people don’t every time have the time to physically go for shopping, in spite of increasingly people are opting to shop online to locate the items they require and if your business can provide this for your consumers there’s no you must not attract to a broader range of clienteles all searching for an accessible and flexible experience.

Enhance Your Reach

Due to the internet’s convenience, thousands of people worldwide can check your website at any point, it means for those watching to develop their trades and extend to a bigger audience, you have lots of opportunities to work. Compare the number of people you can spread through a website to the amount you can stretch through a high way store or local advertising, without any reason you must not look at receiving your business online if you’re considering to increase your reach.

Provides You Marketing Opportunities

Your website is one of the finest marketing tools for your growing business has, this not only can the utilize the SEO when designing your site that heads to more possibilitiesof your business that is establishing in search engines, but a vast number of marketing practices can also functiontogether with your website, comprising pay per click advertising, your social media marketing and your email marketing, these entire comprise of links back to your website.

High Scalable

As your business develops it is almost certainly you want to cultivate your product choice and your target audience, as well as progress your business for customer requisites and consumer demand. An ecommerce website allows you measure your business as per as, enabling you to add more lines, comprise more payment choices and although develop when you opt to deliver without any concern about transforming your location or relocating to a bigger premises as you could with a brick and mortar store.

Tag: Mobile