Organize Your Folders to Optimize Efficiency

Files proliferate quickly on personal computers and, without a bit of planning, users can end up hunting through a long list of miscellaneous files with names that seemed sensible when they were created, but now appear very mysterious.

Windows automatically saves new text files in My Documents and graphics files in My Pictures unless you tell it differently- great for knowing where your files land, but not so great when it comes time to find them again. A little planning will help you create an easy to use organizational system for all your documents.

Using nested folders is an easy way to organize your documents. Do you use your computer for both personal and business projects? Think about creating a separate folder for “Personal” and “Business” documents. Within these folders, divide into additional categories.

In the “Personal” folder, you may find a mishmash of letters to friends and family, letters to the editor of your local newspaper, complaints to companies about unsatisfactory products, downloaded recipes and website pages about a variety of topics, and so on. A “Correspondence” folder could be divided into more folders labeled “Friends and Family” and “Business Correspondence”; the “Friends and Family” folder could be further subdivided into folders for each individual, assuming you correspond regularly; you could add a “Miscellaneous” folder for those you correspond with infrequently. If you communicate via email, you could also copy and paste or download your own emails and the responses you receive, particularly where the letters contain valuable information. Your “Friends and Family” folder may also be a good place to store personal photos.

Take a good look at the website downloads and miscellaneous files you’ve gathered. Do you have a lot of recipes, or information about vintage cars or alternative energy resources? Create broad categories, and then subdivide; “Alternative Energy Resources” suggests several subcategories: “Wind”, “Solar”, “Biodiesel”, etc.

On the business end, you may have correspondence, project notes, background materials, finished and in-progress writings, and a variety of financial files. A number of organizational options present themselves; in terms of financial files, do you want to group them all together in a single folder and subdivide as necessary? Or do you want to keep the financial files with the corresponding project files?

Say you do freelance work for several companies, and have a variety of files for each company. One method of organizing is to create a “Freelance” folder, then a folder for each client; subdivide each of these into “General Information”, “Projects”, “Invoices”, “Correspondence”, and so on. The “Invoices” folder for each client could be subdivided again by year, and contain all invoices you’ve sent the client. “Projects” folders could be subdivided into “New Projects”, “Work in Progress”, “Done but not Sent” (for files you need to submit), and “Sent”. This not only helps you saves finished files, but allows you to organize your work as you do it.

In the “Freelance” folder, you may also want to provide a “Financial Summary” folder containing one or several files which summarize the financial information for all clients.

While you’re planning your file organization, also give some thought to how to name your files. It helps to create a systematic way of naming files. Invoices, for instance, could include “Invoice” plus the name of your client, the project, and the date submitted: “Invoice Harvard Stephen Crane 10-20-2005”. Correspondence about the project could be labeled “Correspondence Harvard Stephen Crane 10-20-2005”. It’s easy enough to rename existing files to fit into your new organization plan; in Windows, simply right-click on the file’s icon, scroll down to “Rename”, left-click, then type in the new name.

Don’t forget to back up your files! Burn a CD to save your information and free up your hard drive in the process. And apply the same type of planning with your backup files as you do on your hard drive. A little organization can make your life on the computer a whole lot easier.

Expert Tips To Optimize Your Google My Business Listing

So do you want to optimize your Google My Business listing? Do you know what it is, how does it actually work for your business and why do you need it? Well, if you are a master in SEO, probably you are aware of the term but if you are new to it and don’t have sufficient knowledge about it, so, this article is for you. Basically, Google My Business Listing is submitting the website within Google’s search engine to improve ranking and it is very much important in all manners. This directory displays your business working hours and provides directions to reach you through Google Map and allowed the clients to give reviews about your products, services and their overall experience with you.

It is extremely helpful for your business as it allowed the visitor to read your reviews, so, they can make their decision whether to work with you or not. And now when you understand its importance and benefits for your business, so, it’s high-time to start optimizing it to get the great outcomes. The following expert tips and tricks help to boost up your profile, which drives a huge traffic and increase your conversion. So, what are you waiting for? Let’s get started.

  • Fill In Your Complete Information: In an order to make it more attractive for the searchers, it is highly recommended to fill in the complete details about your company. And make sure you keep it updated if there is some change in the future. To guide the right direction for the visitor, you should provide complete details, including your company name, website URL, hours of operations, contact numbers, address and a short description of your company.
  • Pick A Proper Business Category: Moving to the next tip that helps you optimize My Google Business Listing is the right niche for your business to enable a search engine to understand on what products and services you deal in. It clarifies the search results and helps you get the right traffic locally to your page or website.
  • Write A Meaningful Description: Your customers will come to know about your products and services through your bio. So, make sure you write a meaningful and detailed description about your company, which pull in visitor and turn them to be your customer.
  • Encourage Customer Reviews: No doubt, people look for the reviews before getting connected with your company. So, make sure you encourage your existing customers to give their feedback about their experience with your company, which further help to win the faith of the new customer.

How To Optimize Google My Business Listing To (Generate Sales)

20% of your local optimization efforts will give you 80% of your results.

Wondering how?

With Google My Business.

Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more.

Google My Business

Most of the people you’d come across; consider GMB as just another place to display information about the business.

But that’s not true!

If you haven’t used Google My Business to its core, you are leaving money on the table.

If used correctly, Google My Business is such a powerful tool that can bring you more and more business!

How?

Here it is…

1) Ensure The Information Is Complete And Consistent

Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for.

If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time.

Also,

Ensure the information you’ve entered on the listing is EXACTLY THE SAME as on your website.

Inconsistencies in the information will negatively impact your search ranking.

Google-my-business2

2) Verify Your Listing (If You Haven’t Done It Yet)

This is the key to unlock all the GMB features.

To verify your listing, you’ll be required to submit a code that is sent to your business address.

If you’re expecting some business through GMB, it is highly important to verify your business. With so many fake business registrations every day, a user would not prefer to make a purchase from an unverified listing.

After verification, you’ll need to keep an eye on the inbox associated with your Google My Business Listing, for any emails from Google. Google may unverify any listing if it determines that the account is inactive for a significant duration of time.

3) Google My Business Descriptions ARE BACK!

Google My Business had descriptions back in 2015-2016. They were suddenly gone and since then businesses had no descriptions; which left the users assuming your products and services.

Well, the good news is…

Business Descriptions are back!

With Google My Business descriptions, you have the chance to describe your business to your audience and explain what makes you different from your competitors.

Google My Business Descriptions come with a character limit of 750. So, you can get your message conveyed to the people and simultaneously optimize the listing by using relevant keywords.

Optimize Google My Business

4) Get More And More Reviews (And Respond To Them)

As described by Neil Patel in one of his articles,

Good reviews = sales. More good reviews = more sales.

90% of people read reviews before purchasing because everybody likes the second opinion.

Ask your customers to review your business. But just gathering reviews won’t help. You need to acknowledge them.

All of them!

The positive ones, the negatives, the neutrals.

5) Update Your Business Hours And Payment Options

Make sure your business operating hours are accurate. Update your working hours for any special events. Make sure that you don’t lose any customer because of incorrectly listed business hours.

Also, update your listing for any changes in the payment options.

Also read: 7 Reasons Why Businesses Need To Invest In SEO 2018

6) Choose Best Google My Business Category For Your Business

Be specific while picking a category for your business. Consider your targeted keywords.

Be careful though. Don’t stuff your listing with keywords.

Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”

7) Pictures, Pictures, And More Pictures

Pictures speak volume!

According to Google, businesses with photos see 35% more clicks to their website and 42% more requests for driving directions on Google Maps.

Adding photos of your business is a great way to let your customers get a “behind-the-scenes” look at what your company is all about… AND it can go a long way in promoting your business.

People don’t want to see stock images but the real face of your business – who you are, what you do and where you’re located.

The most important image in your GMB listing that gets the most exposure and has the most impact, is your ‘Profile Picture’.

However, the cover image is also of paramount importance, as it shows up front and center on your listing. You can also add other pictures based on the business you operate in; this might include pictures of interior and exterior of the business, goods and/or services your business, your staff or employees or any other picture that can summarize or describe your business.

8) Google My Business Videos

You can also add videos. Videos must be:

30 seconds or shorter

100 MB or smaller

720p resolution or higher

Unlike images, videos are not a ‘must have’. However, adding one will make you stand out among other businesses.

Creating a video will not take you any extra equipment or any video editing software. Just pick up your smartphone; take, save and share the video. This video must be taken at your location. Any commercials or advertising videos will be removed.

9) Add Posts To Share Business Updates

Google launched its ‘POST’ feature on all businesses in 2017. With this feature, you can post updates and offers to your listing. You can advertise the latest offers, share updates about new products/services or any special event for free.

Google Posts allows you to add text, photos, gifs, and even call-to-action buttons like ‘Buy’, ‘Sign Up’, ‘Learn More’, ‘Get Offer, ‘Reserve’, etc.

You can create posts only after you’ve verified your Google My Business Account.

However, Google My Business Posts disappear after seven days unless you set a shorter time frame. So, be time specific while crafting the post.

Conclusion:

Google My Business presents your business information to potential prospects. It gives you an opportunity to interact with your customers.

Not optimizing your Google My Business listing is like not opening door to a customer knocking at your door.

It’s an opportunity!

Local SEO takes time but can give you a big payoff. On the top of everything, it’s FREE!

If you need any help with your Local SEO or wish to optimize your Google My Business Listing, you can contact us.

How to Optimize Your Facebook Page For Your Business

SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!

The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.

Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.

Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:

  • Add keywords to your “about” box
  • Place your company website link url in your profile
  • You can add more than one URL so add your Twitter link, LinkedIn profile link, etc.
  • Publish interesting content on a regular basis that is related to your products or industry that is not ‘salesy’
  • Use keywords in everything you post if possible
  • Be social, interact, evoke comments
  • Add video from YouTube, add photos or products, your store front, etc.
  • Find links related to your site content.
  • Put your Facebook page url on your email, newsletter, website, etc.

The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!

The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:

  • Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box.
  • Company Data – Mission statement, Products, Services, Brands carried
  • URL – add links to your website, blog, and other social networking personal pages

Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:

  1. In the search box on the top right of your Facebook page type in “static fbml”
  2. You will go to a page of listings. Select the “Static FBML” application button.
  3. A new page will open and on the top left side are two options. Click the “add to my page” icon.
  4. Choose the page where you wish to add the custom content box or tab.
  5. Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page”
  6. A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it.
  7. Select “edit”
  8. A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters.
  9. Click “save changes”
  10. To return to your application settings page click “edit” at the top of your page.
  11. Click the pencil next to the name you selected for the FBML application and then choose “application settings.”
  12. To add the FBML you just created as a box select “add” next to the “box” option.
  13. To add the FBML you just created as a tab select “add” next to the “tab” option.

Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.

Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.

If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.

Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.

There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”

Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.

SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.

How to Optimize Your Website for Voice Search

Voice Search Trends: Is Your Business Ready?

When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%.

People want instant solutions when they’re searching for something online.

While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 150 words per minute.

To try a spoken search, you can activate your phone’s assistant (Siri, Google Assistant, Amazon Alexa, for example). Or, try it online: click on the microphone icon to the right of the Google search bar, to the left of the magnifying glass.

You’ll be prompted to “Speak now” and you’ll see the results come up after you’ve made your request.

What Voice Search Means for your Business

If you’re a small business owner, it’s a good idea to start thinking of ways to optimize your website for voice search.

Many consumers already use it to find what they’re looking for and according to ComScore, 50% of searches will be performed this way by 2020.

Here’s how to make it work for your business:

Think phrases, not keywords. When we type something into the search bar, we tend to keep it short, like “Canada Food Guide fruit servings.”

However, when we talk to a device, we use a conversational tone, so it would be more like “How many servings of fruit each day does the Canada Food Guide recommend?” Before optimizing your site, research longtail keywords that someone might use to find your products or services.

Stay local. Mobile voice-related searches are three times more likely to be locally based. Use your location with keywords in your site content, and don’t forget to keep your Google My Business page updated.

If you have accolades or awards, include those too – users are often searching for the “best of” or “top” products or services in the area.

Be overly informative. A virtual assistant pulls information from the Internet, so you want to make sure there’s lots of it to be found.

Keep your website, Google My Business, Yelp and other third-party sites updated with things like your contact info, hours of operation, location and menu.

However, that’s just the basics. Dive even deeper – does your business accept American Express? Does your boutique sell clothing by local designers? Is your business a good place to take kids, pets or a date?

The more you can put out there, the more questions you can answer. Creating a FAQ page is a great way to provide both typers and talkers with relevant info.

Speed up. Your mobile page load time matters. The average spoken search results page loads almost twice as fast as a web page, so you’ll have to keep up if you want to get noticed.

Google also includes page speed as a ranking factor, so faster is always better. Check your site’s speed.

It’s going to become more and more relevant – and necessary – to make it easy for customers to “talk” to your business. Instead of waiting for your competitors to catch up and outrun you, start working on optimizing your site now.

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