Tag: Web

Web Hosting and Attention-Grabbing Facebook Mobile Marketing

Web Hosting and Attention-Grabbing Facebook Marketing

What works with social media for business owners?

Facebook Mobile for Business

To begin with, the majority of websites and blogs are created using WordPress. So, the security of your Word Press website or blog is crucial.

Two very cool security plug-ins for bloggers who use WordPress are available. Imagine this scenario. One day you wake up and your blog has been hacked and every single article had disappeared. Thank God for backups. It could be absolutely disastrous if someone were able to hack into your WordPress site. SecureWP and WSDSecurity are two plug-ins that can be used collaboratively and they give you increased security for your WordPress blog.

  1. Password generator generates super secure passwords that no one can guess. If you have an administrator that has full access to your account, you need to be sure to generate extremely secure passwords.

  2. A lot of hackers use systems that are smart. They go to a WordPress blog and look at the source code so that they can tell which version of WordPress your blog is running. These plug-ins eliminate the version of WordPress from your source code. Hackers try to exploit challenges of your version of WordPress, so by eliminating the version of WordPress from your code, it is extremely difficult for automated attacks to target your blog.

  3. When you try and login to WordPress with the incorrect password, it generates a response. These automated systems look for those responses in an attempt to hack your blog. These plug-ins remove that response completely. Instead they jingle or blink the login screen so you, as the user, know you have the wrong password, but a machine or a software tool would not know that, therefore, automated hacking attempts are reduced.

Facebook Marketing on a Mobile Platform

Four hundred and eighty-eight million people are using Facebook mobile every month. That is bigger than the entire population of the United States. Additionally, three hundred million pictures are uploaded to Facebook every single day. Close to a billion members take pictures and upload them to Facebook using their smart phone. People have Facebook on their smart phone and check Facebook when they are in a line waiting for a coffee, stuck in traffic, and doing it almost everywhere, this makes mobile users very important to Facebook. Half of the nearly billion Facebook users use Facebook through their mobile device and they are actually twice as active than non-mobile users.

People have a tendency to never leave their house without their mobile device. This is wonderful news for business owners! The more you as a business owner can get your message in front of those users who are in constant contact with their circle of friends, the better. Marketing has shifted from trying to get your message in front of people during certain times to becoming an intricate part of their social experience. Ads are coming in through their news feed and users don’t even know that what they are looking at are ads. Facebook’s mobile ad click-through rate is an astounding four times higher than Twitter!

Facebook, Instagram and Cameras

In the past, Facebook’s weak spot was mobile. They were behind the eight ball for developing a robust app so with the purchase of Instagram, Facebook took the lead in this market. It shows the marketplace that Facebook is serious about mobile. Instagram is solely a mobile app. You have to view photos through a Instagram partner, but Facebook might be rolling out an Instagram.com profile where users can share their photos through the web. It could be a whole new social network like Pinterest.

Steve Jobs was a mentor for Mark Zuckerberg and Facebook is rumored to come out with their own smart phone. They could be taking a leaf out of Apple’s book and be working on a whole new market in the smart phone industry. It would be a whole new developer marketplace that is perfectly feasible. At some point, there will be more mobile phone subscriptions than there are people on the planet. The whole world is in your hand with a smart phone. You can check your e-mail, check in with friends, view the news, use apps to do just about anything. It is only going to grow and it is a wonderful thing for connecting people among the world. The Facebook mobile app is still relatively limited. For example, you can’t share with the app. So, many people are using Safari to view Facebook on their smart phone and accessing the social media network that way. Facebook might very well venture into the hardware market in the near future to further capture market share within the prominently growing mobile marketplace.

Facebook Page Manager App

Facebook page manager is a great way to manage multiple pages. You can have access to your page on the fly, post content and quickly reply to comments and moderate them. Its very helpful for business owners and entrepreneurs. The latest update to the Facebook iOS and Android apps will now let you tag your friends in status posts and comments. The feature, which has long been available on the Facebook website, can be activated by typing “@” followed by the name of the friend you want to tag in your comment or status update. You can use this feature on the iPhone, iPod Touch, iPad or any Android device running the latest version of the Facebook app. The biggest feature that is still missing, however, in the Facebook mobile app is share. This means half a billion people per day are not able to share something on their mobile device.

Marketing Tips for Businesses

Mobile users should be engaged and treated differently. It is all about content. Mobile users default to the news feed so the more you can be an effective producer of content the better.

  • Shorter posts are better – 160 characters or less
  • Be entertaining
  • Make use of photos
  • Ask questions that are short and sweet
  • Include a call to action such as “like” or “add your comment” or “click here”.

Local Businesses and Facebook Mobile Marketing

For the longest time, people could setup a check-in deal. Offers are only available if you have a place page. But if you do not have a place page and can’t setup an offer, you can instead periodically post a status update, for example, “Are you reading this on your mobile phone, come in for a free latte.” Every single member of your staff should know all the ins-and-outs of what your company is doing on social media. Offer a coupon on-the-spot if people check-in. Encourage visitors to take a photograph of themselves in your store and post it on Facebook. It can go a long way and get people excited if they see their friends at the store.

Facebook and the Future of Marketing

There have been a lot of changes with Facebook since it went public. Some of the changes include “promoted posts” and it is more difficult to get into the news feed. Edgerank is the algorithm that all content passes through on Facebook. Content passes through the Edgerank filter, and that is how it is determined what content will show in the news feed. Ultimately, Facebook is saying that they are only going to display your content on average to sixteen percent of your fans. There are, however, some tools that can increase your visibility on Facebook.

  • Ads
  • Friends Lists
  • Interest Lists
  • Sponsored Stories
  • Promoted Posts
  • Reach Generator guarantees up to seventy-five percent of your content

As a marketer, you can do some split testing and allocate a budget to see which will work well for you:

  • Either a sponsored story which is a post made on your fan page that is turned into an ad
  • Promoted posts which will be visible to mobile users and is given more visibility in the news feed, which is what people look at on their mobile device.

There are some creative ways around this. Fan pages like George Takei (an actor) is a page that has a phenomenal following and has a very high engagement rate. Study fan pages that are successful and watch their page to see how these brands are achieving fan engagement. People on Facebook want to know that there is a real human being behind the brand.

Business owners have put an enormous investment into creating a fan base. People have expressed concern and frustration resulting from Facebook now requesting more investment to get your content visible to more than sixteen percent. Next to every single post on Facebook, you are given the option to pay for your post to be more visible. The large denominator problem is when companies have a huge fan base, so if that person is not regularly interacting with the fan page, they will not see the content. It can get very pricey to promote a post, sometimes from three hundred to five hundred dollars per post.

Why would you use a Promoted Post on Facebook?

If you have a webinar or special event coming up a promoted post could be a good option. Some companies have been able to double their reach, increase engagement with promoted posts. If a page has a low number of fans or has plated or a low engagement rate such as less than two percent, you might want to play with promoted posts to see if it is a worthy advantage. You can better reach the mobile users with a promoted post.

Web Hosting Tips for Facebook Visibility

If you are like the majority of business owners, you have a website or blog that serves as your ultimate destination for visitors. Some people call it their “money site”. A Facebook fan page for your business can funnel visitors to your website or blog, where hopefully that visitor will perform the MDA (most desired action) such as joining your e-mail list or purchasing a product. So, as a business owner, it is imperative to keep a professional looking website or blog online. This can be done with a web hosting account through a reputable hosting firm that offers tools such as WordPress, Joomla, or Drupal content management systems for creating an engaging web presence.

The Future of the Web – 7 Reasons to Become Web 2.0 Compatible

The World Wide Web has revolutionized the economy and impacted the majority of the world’s population within in the last ten to fifteen years. Today the Web is not only a resource, for a growing percentage of the population, it is the way we do business. The tools and uses of the Internet are evolving from static, HTML Web pages to interactive, user-driven Web experiences.

Since the Web was created in 1989 and on into the late nineties, businesses only had basic HTML Web sites to relay information to consumers, with little opportunity for rich or user-generated content that marks today’s most popular and useful sites. Web sites were nothing more than online brochures and business cards. Through the evolution of Web development and spread of Internet popularity, Web sites have grown into interactive, social outlets that provide not only rich content (such as video or interactive interfaces), but user-generated content, where Web site users actually create communities and provide content that could never be built by a single organization. Today, interactivity is driving the market and helping to shape the next generation of the Web.

A term heard more and more, Web 2.0 is being used to describe the next generation. In 2004, Tim O’Reily coined the term Web 2.0 as the business revolution of the computer industry, and it has come to be a general term used to embody interactive user interfaces, rich content, online social networking, and user-generated content. Although it sounds like a huge overhaul is in store for the Web, there isn’t a particular process in place to transform it. In fact, Web 2.0 isn’t an object that can be created. It is actually a perception of the direction the Web is heading. Web 2.0 is a new outlook where interaction is key, collaboration is mandatory, and developers are busily working to turn lackluster Web sites into social arenas. The Web is being transformed into a resource where Web surfers and professionals can combine knowledge and experiences to bring value to businesses and every other Internet user.

The following seven statistics reinforce that marketers should be planning to implement interactive Web site tools in the future:

1. 77% of the United States population is online (Harris Interactive) This basic statistic is where it all starts – nearly everyone that an organization might be interested in reaching is using the Web… and usually extensively. The excuse of “my clients do not use the Web” no longer exists for not having a good Web site.

2. 30% of the online population read blogs, about 50 million (ClickZ.com) This new trend involves two of the phrases we used above when describing Web 2.0 – social networking and user-generated content. Imagine a newspaper where you could engage in a discussion with fellow readers about any interesting articles — that is blogging, and it will continue to grow rapidly. As with most of the technologies that are discussed here, the good news is that the technology of creating a blog is easy, although it still requires smart, dedicated people to generate the initial content.

3. 45% of active Web users are members of a social networking site (Nielsen-NetRatings) Social networking Web sites focus on building communities of people who share interests using the Web site itself as the vehicle for communications. A long list of such sites has popped up recently, many of which have a huge number of members. People love to interact with others, and the Web’s popularity has a lot to do with this. Business owners can use this trend in a number of creative and inexpensive ways to market their own products.

4. 38.4 million people visited MySpace.com in 2006, a 367% increase from the previous year (Nielsen-NetRatings) This site has had the most prominent growth in unique users from 2006 to 2007. MySpace.com, which originally focused on young adults, has rapidly become a business networking gateway. Ideas streaming from general social networking sites have helped sprout a string of new sites focused solely on business networking like LinkedIn, Ryze, and Tribe.net.

5. 54% of US Internet users watched online videos in 2006 (AP-AOL Video) Fifty percent of the US population is expected to watch online video advertising by next year, meaning that 155.2 million people will be exposed to online advertising by 2008. Businesses are projecting growth to $775 million in online advertising spending. The trend is expected to continuously skyrocket to a staggering $4.3 billion by 2011(B2B Marketing). Once again, the technology behind this is easy and inexpensive to deploy, so there is no reason for a Web marketer with good, relevant video content not to share it with the world.

6. 17 million US Internet users downloaded Podcasts in 2006(Pew Internet) Although this technology originally derived from the Apple’s IPOD MP3 player, it is not necessary to have one to listen to a Podcast or create one. In fact, producing podcasts integrated with RSS keeps listeners up-to-date with the latest audio releases from radio spots to online lectures. For marketers, the technology is inexpensive and easy to manage making it simple to turn ideas into podcasts.

7. 63% of consumer product marketers, 65% of media and communications marketers, 37% of retail marketers, 37% of financial services marketers and 38% of equipment and tech marketers currently use or are planning to use RSS within the next 12 months (Rok Hrastnik) RSS has the highest value among Web 2.0 technologies, mostly because it integrates with a majority of other interactive tools and because it requires virtually no upkeep. Not only is it a great way to gain publicity for news articles, press releases, events, but it is also keeps Internet users up to speed with podcasts, blogs, and online videos. Making a list of articles or events RSS-compatible is quick and requires hardly any ongoing maintenance, therefore making it a procedure that 100% of marketers should be exploring.

These tools are quickly becoming the cornerstones of online marketing plans. Interactive user interfaces, rich content, online social networking and user-generated content will be essential tools for online marketing growth in the near future.

Why Outsource Web Design Service?

Web design service: Web designing is the most popular tool in the world of computers. Today is a world of technologies and everybody wants to use this technology for their betterment. Web designing is used to design and develop websites. These websites can be used in businesses for their publicity or by an individual for their portfolios etc. Web design services are in demand as every one wants a good look for their websites as this is the first impression and first impression should always be good. An impressive look always attracts towards it. It includes designing and developing part simultaneously. It should be done by experienced web designers.

Web designing tools: Web designing services tools include flash, Photoshop, corel draw, illustrator, firework, dream weaver, HTML, and dhtml. The developing tools include php, asp.net, vb.net etc. These tools are used by experienced person for designing and developing a website. Now days either in business or individual every body wants to create a website for their publicity.

Why need of outsourcing web design service?: As time changes, new techniques are developed for everything. Like in old days, the advertisement had been done through news papers, pamphlets etc. But now as new technology becomes vast new ways are come out like websites on internet. Today every active person knows about this. But the question arises what about those people who know what web designing is but don’t know how it works? What are the techniques used? The answer is Outsource web design service. This is a good concept for those who has less or no knowledge about designing that how it works but has a desire to develop a website for their product promotion internationally. Outsourcing is beneficial for those who know how to beat the time. In outsource web designing; there are professional designers who worked out for either an individual or a company according to their requirement. Just explain what your requirements are? and a skilled people will do exactly the same for you. Outsource web design services provide full range of web services like eCommerce website design, flash animation web site design etc. Web development services include shopping carts, online software etc.

Why India? There are many companies which provide outsource web designing services all over the world. These companies provide their services across the world. Some companies provide only designing services, some developing services and some both. These Companies appoints experienced and skilled staff for providing the services. Outsourcing these services to India is always beneficial. India has many experienced and professional web designing companies who have skilled people who are best in their work. It is also cost effective area than other countries. India has many web designing service providers who work at very low cost than others. Also Indians can do their work according to given time span. Indian designers are hard worker and complete their work in time. Indians are very efficient that they can work for 24 hours. So it is always being beneficial to outsource to India for getting cheap and best output.

What Is Web Hosting & Which Web Hosting Suits You the Best?

With the increasing trend of online shopping and e-businesses, it is not a surprise that the increase in the popularity of web hosting services is more than ever before. Even more interestingly, the rate at which small businesses are signing up for various kinds of web hosting services is breaking its own record every year. If you are new to online business, this might be a confusing thing to understand. This is why I felt the need to write this article where I can talk about what web hosting is and how you can benefit from its enormous features in order to promote your business and be successful.

First let’s discuss a little bit of history. We live in an era, where door-to-door marketing isn’t really possible in today’s ever-expanding societies and settings. With millions of households in even a small city, you can’t even think of successfully marketing your business unless you use online means. Hence, it doesn’t matter how great is the idea, product, or service that you are trying to sell, you can’t succeed without leveraging the power of internet and social media. You need to have an online presence where you can market your products and service and give them an exposure they deserve. This is where web-hosting services come into play.

There are quite a few services available in the market today to choose from. The question is: which one suits you best. Your business ideas and goals are most likely be different from other businesses and hence not any web hosting service can cater your needs and your demands. Therefore, you need to ask yourself a few questions before purchasing the subscription of any web hosting platform. The first question should be the storage space that is available at your disposal. You don’t want me to struggling in storing the high-quality photos and videos of your products. Hence you should choose a service that offers unlimited storage for your valuable content.

In terms of security of your intellectual property, you also need to ask how secure the service provider is and how long they are in business for. Don’t got for new-comers as they might disappoint you sooner rather than later. Always go with the names that are in business since a long time and hold a good reputation. Lastly, you should be questioning about the bandwidth that a particular service provider includes in your subscription. Bandwidth here is the amount of data your website visitors will be consuming by visiting your website. Once you run of allocated bandwidth, the visitors might face trouble accessing your website.

If you keep these key factors in your mind before buying a hosting service, you should be in good business.

Planning To Start New Online Business – E-Commerce Web Solutions!

Planning, We Don’t Need No Stinking Planning!

Business planning is another step in the process of developing your business that many people would rather skip all together.

“Planning? We don’t need no stinking planning!”

If you’re not familiar with the line then you’ve been deprived of a comedic masterpiece, but I digress. The point is that many of us prefer to “do” vs. “plan.” Nevertheless, it is sometimes necessary to bite the bullet and do some planning. This is one of those times.

A business plan serves as the roadmap for your business and as its primary sales tool for financing. Even if you have no intention of going to a bank to get startup funds for your e-commerce business, you should still develop a business plan.

A business plan will help you to develop a real course of action to get your business off the ground. Most business plans contain the following:

Executive Summary – discusses the high level goals, mission statement and keys to success for the business.

Startup Costs – a list of the initial costs to open the business.

Product Overview – what are you selling and why will it work?

Market Analysis – find out who are your target customers and how will you attract them?

Competitive (SWOT) Analysis – determine your competitors and how will you beat them?

Sales Strategy – how will you sell your products?

Sales Projections – how much do you expect to sell in the next 3 years?

Website Development Plan – how will you get online? Who will make it happen?

Operational Plans – Who will run the business? How will it operate?

Financial Plan – When will you break even? What’s the projected profit/loss for 3 years? Cash flow? Balance sheet?

Seems like a lot, right? Sure the concept can be overwhelming, but you don’t need to start from scratch either. What if I told you there was a place to go and find over 500 different sample business plans you could use to model for your own business? Okay, so there is and I’m telling you.

I know you’re ready to skip ahead to the next chapter and avoid this important but intimidating step in the launch of your business. Don’t do it. Even if you’re not planning on seeking financing from traditional sources like a bank, this is a valuable process that will help you understand more about running a business.

If you are going to seek financing from a bank or even mom and dad, having a solid business plan will make you more confident. Would you invest in a business that didn’t even have a plan?

Remarkable Tips For Freelance Web 2 Graphic Design Templates

“Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions.” – Albert Einstein

If we close our eyes and think for a graphic design for our website then a simple appealing template arises in our mind first. Graphic design is an art that cannot be done by everybody though it is related with our day by day life., just like our simple lifestyles we prefer the graphic design templates for our websites in a calm, simple and effortlessly accessible manner.

A calm poise of your site will differs your website from your competitors and the dashing appeal will attract your visitors at your site. These two things are known as the backbone of any freelance graphic design. Don’t collapse your optimistic thoughts while designing templates that will help you to bring much confident appealing web design templates.

“The important thing is not to stop questioning. Curiosity has its own reason for existing. Never lose a holy curiosity to invent something new.” – Albert Einstein

Always follow this word to become a famous freelance graphic design professional, only your innovative thoughts can push you a long way ahead of your competitors. Nowadays web 2 graphic design layout makes this design process very easier and effective. These unique web 2 templates bring a new tide in professional graphic design industry.

These web 2 graphic designs are much affordable and effortlessly synchronized for the visitors. You can easily attract web visitor at your website through its various quality features. It populates more appeal on your website in an optimized manner.

Some valuable hints to attract your visitors through web 2 graphic design templates

Tempting logos: Recently web 2 logos are really very effective to draw someone’s attraction in a very first appearance. Unique large size good looking colorful logos are the prime weapon to bring visitors at your site and circulate them at per your wish.

Large fonts for important content: Formatting significant key phrases within content with different font is one of the top capabilities of web 2 style. You can also decorate your entire content with different colors for more attraction.

Innermost poise: Telling a story in a confident manner is always respected everywhere. Thus strong innermost confidence of your website will pay you lot more business.

Mild appeal: Calm as well as a gentle appeal is greatly required for the visitors when they enter at your website. You have only 4-5 seconds in your hand to attract their concentration and make them feel comfortable enough to stay at your website and to travel into your important web pages.

Using CSS: Previously websites have enormous numbers of tables which makes the coding very large and complicated which increases the page weight as well. But nowadays through web 2 style maximum professional graphic designers are using CSS style where they are describing everything about the page structure. After that they simply call those styles from all pages at per their requirement. It generally synchronized the coding which helps to reduce the page weight.

Labeling fluorescent color boxes: For highlighting important parts of your web page (like special offers, business news, gift packs etc) you can use different shimmering colorful boxes through web 2 graphic design style to easily provide main points in front of your visitor. In graphic designing term it is actually called labeling.

Wee icons: Attractive wee icons are playing an emotional role into the visitors mind. You should apply this weapon to attract them at your site but in a simple manner. Wisely inserting catchy icons for different business segments rather planning vast content is possible through web 2 graphic design style.

Reduction of columns: Website clarity always depends on number of columns. Through this designing policy designers can able to reduce the number of columns for different business segments on your designed template. Those segments can be colored differently for more prominence advertisement of your business plans.

Create My Own Web Page

The first thing you need to consider is the subject matter, for example will your page be used for your family & friends, a hobby, or to earn money online? Before I create my own web page I always create a clear picture of where I want to be going and more importantly, I always make sure that my page will fulfill my needs and meet my requirements.

Every time I create my own web page I do the following. I start by brainstorming ideas, I write down a list of the things in a sketchpad that I will want to have included in my page. For example, what images would I like to use, and what kind of layout would I like. Design your page in your sketchpad along with your notes and some layout ideas, take a look at other peoples web sites to get a feel for what appeals to you.

Okay now you will need some free tools to create your own web page. If you do a Google search you will find almost everything you will need for free. To create my own web page I use a piece of software that you can download completely free and it is called kompozer, it is really simple to use and creates really great pages. Most of these applications come with good online tutorials, should you get stuck just do a YouTube or Google search to help you with any problems.

Whenever I create my own web page and I am short of time, I often do another Google search for free web templates and would recommend you also do the same. This could save you a lot of time and trouble, also do not rule out buying your own templates as the free ones sometimes come with user clauses. You can also get free or really cheap photographs and images online, again just do a Google search.

Your Main expenses will probably be your domain name which will cost you about $10 per year and your hosting account for about $10 per month. Again just do a Google search for online hosting and another one for domain names. I get enormous pleasure every time I create my own web page and then see it live online, and I am sure that if you go on to create your own web page you will also be proud and amazed when you see yours live online.

Do I Need Responsive Web Design for My Website?

The term “responsive web design” refers to websites that change and adapt their appearance for optimum viewing on all screen sizes, tablets, smartphones, ipods, kindles along with desktop and laptop computer screens. Occasionally, in the digital arts industry, it is called “fluid design”, “adaptive website design” or “RWD”. Unresponsive websites do not change to fit different screen sizes, which means they can be difficult to navigate and look at on smaller devices.

Desktop sales have been surpassed by mobile sales already, and most digital media education sources predict that mobile web use will overtake desktop use by 2014. Hence, it only seems logical that desktop search will be overtaken by mobile search soon as well. Sixty percent of web users say that they would be more inclined to buy from mobile optimized websites. Therefore, businesses that depend on SEO would have a lot of sense to start making the move towards mobile friendly sites, and responsive site designs specifically. Especially as the new Google algorithm updates now frown upon separate mobile only sites. Such as those with a.mobi in the url. More and more, new websites are built using responsive design methods to eradicate the requirement for standalone mobile websites. Also, this decision dramatically improves the user experience. This leads to more customer interaction and sales, as prospective customers are not alienated by tiny text and difficult navigation.

To make responsive designs work, a media query is used to determine the screen size that the site is being accessed from. The script can detect all devices, whether they are tablets, laptops or smartphones. Then, it uses CSS to show the website in a suitable format. Images can be re-sized accordingly to fit on screens that are smaller. The text is made bigger and the menus can switch to a variety of different dropdown formats, as opposed to the mostly standard horizontal display.

The benefits of using this kind of design, compared to setting up a mobile version of your website that is completely separate from your original site, are obvious. Whenever you update your website, it will updated for every device and display correctly on every screen. You only have to update in one location, where with a separate mobile site would require a separate location requiring updating as well. Often, your websites will be accessed from a tablet. If you have a two separate sites, a mobile and a desktop version, it is anybodies guess which version of the site tablet users will be seeing. With responsive design you get to control (mostly) what every screen size will be viewing.

Several companies provide both fluid design and mobile design for websites. However, RWD methods are constantly improving, so there appears little point in having a standalone mobile website. The only time when you might want a separate site, would be if you prefer to advertise differently to laptop or desktop users, compared to how you would advertise

to mobile users. For instance, a fast food company might wish to target individuals on the go with an instant special offer, but display their upcoming promotions and menu to laptop users. Nonetheless, in many cases, a website will cater to all users in an identical manner, thus a responsive design is the preferred option.

In the fast approaching future, all websites should have responsive designs, as users will come to expect it. Therefore, in a couple of years, businesses that build unresponsive websites will have to pay for a new site to make up to their users the lack in their website. Consequently, before starting any new website design projects, it would be advisable to learn more about the cost and advantages of adaptive designs.

Web Design & Search Engine Optimization – A Technique to Find New Business

I stumbled across this method, quite by accident, when researching a potential new businesses web site after a standard call back request to my website. It is surprisingly straightforward and you can effortlessly find people in particular regions, your own town even, who are crying out for your brand of search engine expertise.

The elegance of this means is that it also provides the ammo you need to go to the potential client and show to them why their website is not performing for them nearly as well as it ought to be doing. It will allow you to show them that they are on the search engines and can be discovered, using a search (albeit a very poor and irrelevant one) and that to start driving traffic or to increase traffic to their website will be fairly low-priced (depending on your search engine optimisation rates of course).

Using site: in Google Searches: Google offer several useful search engine optimisation tools for discovering information concerning your web site and the information that it holds on your site, one of them is site: If you carry out a search for site: and add your domain name after, Google will return all of the Internet pages that it has indexed for that domain name, for instance site:amazon.co.uk. To search for your own website simply switch amazon.co.uk with your own domain name. You can also use the www. at the start but, as yet, I have not noticed a great deal of difference in the results. Google does allow you to specify if you want to have the www. on your domain name in it’s results using their webmaster tools. This search tool is intended to allow you to look for for a phrase in a particular site by putting the phrase in front of the site: bit in the search. For instance, a search for fantasy site:amazon.co.uk will search for the word fantasy in Amazons UK web site.

This will be helpful once you have found a website that is in need of search engine optimisation as you can then analyze all of the web pages that Google holds for them.

The Process of finding clients who need your search engine optimisation help is simply this. Go to Google and search for the phrase Untitled Document and then add a region afterward, for example search for Untitled Document London. This will display all web pages inside London that have Untitled Document, by and large in the Title. This shows to me that whoever built the web site has not bothered to fill out the Title Tag for the page and that the page in question is simply ignoring a wholly fine opportunity to get some keywords and key phrases into Google and to be discovered by their market and potential customers.

In my belief, every professional web designer ought to provide a website with at least a basic SEO template, which would involve filling out the Title and META Description (at minimum) so that search results look engaging and present some information when displayed in the Search Engines. Even if they are not on page one for their particular services, at least they will be on page something and not floating around at the bottom with no consequence to their business. Unless of course their business is selling documents titled Untitled, in which case good luck in trying to get that one onto a top result.

Using intitle: in Google Searches: If you would like to narrow this search down, you can use one more of Google’s search tools intitle. As the name suggests this will display all results with a word or phrase in the Page Title of the webpage. So try, in its place, to search for intitle:Untitled Document London. You can mess around with placing quotation marks each side of the first portion and adding your region afterward to make the search more technically correct, this does change the results slightly.

Once you have found a likely target you can now use the first tool (site:) to study the rest of their pages. If they have a long list of Untitled Document you can almost guarantee that they are not receiving a tenth of the hits they ought to be. Providing them swift and noticeable results should be simple. If they have had the website for some time, even better as their domain name will have some age. I have found that once you can show good traffic and the enquiries do increase slightly the next step will be to update their web site as an out of date web site will put a lot of people off. This is all leading to further business and another addition onto a Christmas card list for you.

This method will return a lot of old sites and in all probability some personal websites but there will be plenty of businesses in there that are plainly not aware of the opportunity they are wasting and the potential new business that they are passing up by not being noticeable (Using this method, for my home rural town I have discovered a solicitors, two nurseries and a company providing student letting, all would be fine leads, and in the first three pages of Google results).

In the end they will thank you as their hits and inquiries grow and you may get a decent long term client out of it.

Your job now is to persuade them of that, good luck.

#1 Best Work at Home Moms Web Host – How to Find It?

You made the decision that your most important job was to be a full time mom to your children and give them as much of you as possible. But now you want to start working from home so you can be with your children and earn some additional income to help the family finances.

You decide to build a website so you start looking for the right web host for your site. You go to Google and search for “web hosting” and you get 153,000,000 pages. Wow! Overwhelming! How do you find the right one?

Let’s set search criteria.

As a work at home mom, what do you never have enough of other than money? — How about time?

With the value of your time as a major consideration, time savings should be the driving factor in evaluating and finding a web host.

To make the most effective use of your time, you need a web host that will provide:

  • A world class research tool to assist you in researching your market and the associate keywords. This tool helps you make certain that your market niche is large enough to support you, but not so large that you cannot compete with the big websites. Your largest waste of time could be several months spent building a website that did not have a chance of success.
  • Detailed instructions in written or video format on how to go through the process of building a successful website. This saves you hours of floundering around on your own trying to figure it out.
  • A web page builder that is easy to use. You want one where you fill in the blanks and it builds the page for you. This saves you from having to learn HTML programming.
  • A tool that evaluates each page you build and tells you what to change to make the page rank high on Google search results. Why waste time building a web page that will not rank well on Google and not bring visitors to your website?
  • A service that automatically builds your site map (listing of all your web pages). This is necessary to assist Google in ranking your web pages. Doing this yourself eats up your time.
  • A service that automatically notifies Google that you have updated or changed a page on your website so Google can come to your website and evaluate your page. This accelerates the listing of your page on Google search results. You can do this yourself, but again, it consumes your time.
  • Traffic analysis tools to tell you about your visitors, what keywords they used to find your website, and other data that you need to increase visitors to your site.
  • Responsive support so you don’t waste your time trying to find the answer to your question.
  • And finally, you want a webhost that will provide quality uptime hosting for your website. This is what other hosts do, but what about all the other time saving features that you need?

Does this sound like an impossible task? You think to yourself, “There is no way I will find a web host that does all this”.

I thought the same thing when I started looking for the ideal web host which would allow me to accomplish the maximum in the very limited time I have available to work on my online business. Since I have a full time day job, I can work on my online business only a couple of hours each day. Thankfully, I found Site Build It. I have used Site Build It to build four successful websites, and I plan to build more.

In my opinion, Site Build It is the most work at home mom friendly web host since it will allow you to work very efficiently. In reality, it is much more than a web host. It is an all in one solution for building a successful online work at home mom business.

Site Build It provides a free eBook written by Site Build It work at home moms. This eBook explains how to use Site Build It and succeed. Download your copy of this eBook now and start building your successful work at home mom business.

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