BOLLYWOOD SURKHIYAN

4 Security Tools Cleared Defense Contractors Need

Cleared defense contractors provide the technology and know-how that delivers products and services to our defense industry. CDCs and be a prime contractor or subcontractor and are contracted to support government organizations. The designation of CDC indicates that the organization is a government contractor with a facility clearance and is made up of employees with personnel security clearances. With classified contracts, the CDCs are required to protect their government customer’s classified information while performing on classified contracts.

The CDCs are part of the National Industrial Security Program (NISP). The National Industrial Security Program Operating Manual (NISPOM) provides guidance on how to perform on classified contracts. The guidance includes topics such as employee responsibilities, required training, continuous evaluation, maintaining security clearance, and much more. The Defense Counter-Intelligence and Security Agency (DCSA) formally known as DSS provides most DoD agency oversight and compliance reviews. They perform vulnerability assessments and determine how well a CDC protects classified information according to the NISPOM.

Cleared Defense Contractors have a big job not only performing on classified contracts, protecting classified information, but also documenting or validating compliance. The following tools should be in the CDC’s toolbox and can be employed to help them remain in compliance and demonstrate their level of compliance.

1. National Industrial Program Operating Manual (NISPOM)

The National Industrial Security Program Operating Manual (NISPOM) is the Department of Defense’s instruction to contractors of how to protect classified information. This printing of the NISPOM includes the latest from the Defense Security Services to include an Index and Industrial Security Letters. The NISPOM addresses a cleared contractor’s responsibilities including: Security Clearances, Required Training and Briefings, Classification and Markings, Safeguarding Classified Information, Visits and Meetings, Subcontracting, Information System Security, Special Requirements, International Security Requirements and much more.

2. International Traffic in Arms Regulation (ITAR)

“Any person who engages in the United States in the business of either manufacturing or exporting defense articles or furnishing defense services is required to register… ” ITAR “It is the contractor’s responsibility to comply with all applicable laws and regulations regarding export-controlled items.”-DDTC

Companies that provide defense goods and services should understand how to protect US technology; the ITAR provides the answers. ITAR is the defense product and service provider’s guide book for knowing when and how to obtain an export license. This book provides answers to:

Which defense contractors should register with the DDTC?

Which defense commodities require export licenses?

Which defense services require export licenses?

What are corporate and government export responsibilities?

What constitutes an export?

How does one apply for a license or technical assistance agreement?

3. Self Inspection Handbook For NISP Contractors

The National Industrial Security Program Operating Manual (NISPOM) requires all participants in the National Industrial Security Program (NISP) to conduct their own security reviews (self-inspections). This Self-Inspection Handbook is designed as a job aid to assist you in complying with this requirement. It is not intended to be used as a checklist only. Rather it is intended to assist you in developing a viable self-inspection program specifically tailored to the classified needs of your cleared company. You will also find they have included various techniques that will help enhance the overall quality of your self-inspection. To be most effective it is suggested that you look at your self-inspection as a three-step process: 1) pre-inspection 2) self-inspection 3) post-inspection.

4. Training for Cleared Employees

a. Initial Security Awareness Training and Security Awareness Refresher Training

Initial Security Awareness Training and Security Awareness Refresher Training

The main presentation is great for initial training or for refresher annual security awareness training required of all cleared employees.

NISPOM requires the following training topics during initial training and refresher training:

• Threat Awareness Security Briefing Including Insider Threat

• Counterintelligence Awareness Briefing

• Overview Of The Security Classification System

• Employee Reporting Obligations And Requirements, Including Insider Threat

• Cybersecurity awareness training for all authorized IS users

NISPOM Training contains requirements for the Annual Security Awareness and Initial Security Training.

b. Derivative Classifier Training

The NISPOM outlines requirements for derivative classification training to include… the proper application of the derivative classification principles, with an emphasis on avoiding over-classification, at least once every 2 years. Those without this training are not authorized to perform the tasks.

Contractor personnel make derivative classification decisions when they incorporate, paraphrase, restate, or generate in new form, information that is already classified; then mark the newly developed material consistently with the classification markings that apply to the source information.

c. Insider Threat Training

This training program includes the NISPOM identified Insider Threat Training requirements. The NISPOM has identified the following requirements to establish an Insider Threat Program. Download and present the training here and meet the training requirements:

• Designate an Insider Threat senior official

• Establish an Insider Threat Program / Self-certify the Implementation Plan in writing to DSS.

• Establish an Insider Threat Program group

• Provide Insider Threat training

• Monitor classified network activity

• Gather, integrate, and report relevant and credible information; detect insiders posing risk to classified information; and mitigate insider threat risk

• Conduct self-inspections of Insider Threat Program.

d. SF 312 Briefing

This Training is for Newly Cleared Employees and should be given prior to Initial Security Briefings

Newly cleared employees must sign an SF-312, Non Disclosure Agreement. Instead of just having them sign the box, why not give them the appropriate SF-312 Briefing describing what exactly is on the form and why they are signing it.

As mentioned earlier, CDCs not only have to perform on classified contracts according to contractual requirements, but they are evaluated on how well they are protecting classified information. The tools mentioned above are designed to assist the CDCs in meeting requirements.

Real Free Stuff – An Insiders Guide to Getting Free Product Samples

Everyone has heard the old expression “There is no such thing as a free lunch.” The idea of getting something for free online automatically has any one with the slightest bit of skepticism asking what the catch is. Is it really possible to get stuff for free online without giving over any billing information at all? The short answer is yes, it is possible. You really can get free samples of shampoo, makeup, toothpaste, soap and virtually anything the average person uses. Many times large brand name companies will run legitimate free sample offers on their websites. To request a sample you only need to fill in your information and hit submit. They will have a designated number of free samples to distribute and it will be first come first serve. They wont charge for shipping, and will send you free samples of their products in the mail.

What’s the catch?

The catch is that you can never truly be sure if a sample you request will actually show up. Sometimes they do, sometimes they don’t. There are several factors that play into if a free sample will actually be sent to you. The first and most important factor is supply. Companies have a limited supply of free samples to give out so when they reach that number there might be thousands of people who still haven’t gotten their sample. Also another factor that will play into whether or not a sample will arrive is location. The cost of shipping gets higher for the companies giving out the samples the further away they have to ship them. So, almost every free sample offer is limited to a certain geographic region (mostly North America).

Avoiding Scams

Scams, fake offers, SPAM, call it what you will the end result is the same. There are sites that claim something is free and either by cleverly worded fine print or straight out lying never really send anything to anyone for free. Spotting scam freebies at first can be tricky but once you learn the things to look for it’s really just common sense. How much does the product being offered cost? If it’s more than a few dollars chances are that it’s fake. There is no such thing as a free iPod or laptop. Also, look at the homepage of the site offering the free sample. What business are they in, does it make sense for their company to have samples of the product they are offering? For example: if a site about ringtones is offering free shampoo it’s most likely a scam. But if it’s an online cosmetics store that’s offering small samples of their cheapest lip gloss there’s a better chance that it’s real. Also ask yourself if the information the site is asking for makes sense. Are they saying they are going to mail you something but not asking for your address? There are exceptions but generally most real free samples will ask for your email address, name, mailing address, and phone number.

Avoiding Junk mail

Another thing to keep in mind is spam and junk mail. Unfortunately it’s unavoidable when attempting to get freebies. Even legitimate free samples will still keep you on their mailing lists long after they send your sample. In fact in most cases it’s the reason they offer something free in the first place. But this is easy to manage if you know how. First set up a separate e-mail address that you will only use for requesting free samples. You can’t give a fake e-mail address because you will have to click links in confirmation e-mails before they will mail to you. Next, think up a pseudonym and use it as your name when you are requesting freebies. The fake name is helpful because it makes sorting junk mail easy, and keeps your real name off those pesky commercial mailing lists.

Where to look

Now that you know the basics of how real free samples work, it’s time to cover how to find them. There are many different sites that all serve the same purpose, finding real free samples and letting their visitors know where they are. It is important to understand that these freebie sites are not the party actually offering the free samples. The websites you will become familiar with will actually be more like the yellow pages making the freebies easy to find. How do they find the freebies for their site you might ask? By checking out what the other freebie sites are linking to. What this means is that real freebies spread very very quickly. One freebie site will find a sample and post a link to it. Then 2 more freebie sites will see that link and put one on their own site, then 4 more from there, and so on until it’s on every freebie site. There really is no ONE freebie site that you should use. But rather you should get familiar with them and pick out 2-3 freebie sites to check regularly for new samples to request. Finding these sites is as easy as doing a Google search for ‘free samples’, ‘freebies’, ‘free stuff’, etc…

Playing the numbers game

On average no less than 80% of the free samples you try to request will never show up for one of the reasons listed above. This means that requesting only one or two freebies wont be enough to swing the odds in your favor. Instead visit your favorite freebie sites every day and request every single new freebie you see. On average there are no more than 7-10 new freebies available daily. This may sound very time consuming but there is a great trick to automate requesting free samples. All you need to do is download and install Google toolbar. It’s virus free and wont mess up your computer. Once you have Google toolbar installed go into it’s options then go to the the “auto-fill” tab. There you will be able to type in your fake name from earlier, your real address, and your separate e-mail address and save all of it.

Then when you are on a website asking for that information you only need to click the auto-fill button on Google toolbar and the request form will be filled out for you automatically! This means that without auto-fill it may take over an hour to request 10 free samples, but with it that same amount of request could take under 5 mins. Then it’s just a matter of setting aside 5-10 mins every day to request every new sample you see. If you are consistent about it you will have more than enough requests to swing the odds in your favor. Then your daily visits to your mail box will be like an exciting free sample lottery. Some days you’ll win and there will be a freebie for you. Other days there will be nothing. But it’s always exciting and you never know what you are going to get!

Commercial Loan Repayment – Can You Handle the Truth?

Both in times of economic growth and recession, you hear the need for governments and especially banks to provide loans to small businesses to spur and expand the economy. Well, understanding that our economy is based on credit, I don’t see any wrong with these sentiments at all. However, what you don’t hear often enough are about the small businesses that won’t and in most instances simply can not repay the loan once it’s obtained. Let’s not even talk about payoff. This part of business lending doesn’t get enough press as it should. Not in a way that would scare or intimidate people from starting and operating businesses with commercial loans, but in a way… yes. Here’s why…

Know What You’re Really Getting Into By Getting a Business Loan

Oh let me count the ways… not really, but maybe one day. For now, though, understand that if and when you apply for and obtain a commercial loan, YOU MUST PAY BACK WHAT YOU OWE WITH INTEREST. Common sense you may say, but not so common I would respond. Business loans from a bank with or without a government guarantee ARE NOT GRANTS. Not to sound contrarian, but one way or the other, you will repay. OK, even in the event that the bank or lending source has to take a loss, trust me, the probability of getting a business loan anytime soon is really low. Not saying impossible, but damn close my friends.

Why is Business Loan Repayment Important?

Credit rating and reporting… need I say more. Both personal and business credit ratings and reports are significantly impacted by your ability to pay on time and as agreed. Again, our economy is built and functions on the foundation of credit. This is another way of saying you are trustworthy and operate with integrity. Heck, if you don’t pay people let alone the bank on time and as agreed, then you’re not operating as a trustworthy person. Now, there’s an understanding that life happens and unfortunate events befall the best of us. I would venture to state that there’s mercy for the person that communicates these life happenings in a proactive manner rather than running for the hills and hiding.

Understand and take to heart then that business loans are NOT FREE MONEY. Know the details and full scope of what you’re signing up for and plan accordingly in the event life happens.

Insider’s Guide to Getting a Job in Manchester

Manchester is one of the up-and-coming cities of the UK. The Greater Manchester area has been growing steadily since 2007 and is one of the areas of the UK that has recovered most quickly from the credit crunch recession. It is the second largest functional financial region outside of London and shows a growth rate of almost twice that of the majority of UK urban areas. The expansion has been fuelled by large scale investment in services industries, particularly the financial sector. Some of the major businesses with offices and large employee bases in the Manchester region are Vodafone, the BBC, Thomas Cook, the Guardian, Kellogs, ITV and the heinous internet ogre Google.

Between them, they provide a wealth of job opportunities, however, the appeal of Manchester to job seekers is that there are also plenty of other industries. The main industry is the financial sector; banking and insurance but other opportunities are available in retail and telesales in particular. Manchester is a centre of excellence for the service sector including logistics. The latter is natural since Manchester is at the hub of the UK’s transport network with motorways and rail links radiating out in all 4 cardinal directions. There are some highly specialised niche industries that have centred on the area for example, biotechnology and environmental technology; perhaps due to the presence of the Manchester Institute of Technology (MiT) which produces many scientific and technically qualified experts.

On a human scale rather than economical scale, the city and its environs are cosmopolitan and there is a thriving cultural scene. The latter has attracted creatives to the city – check any search engine and you will find pages of advertising agencies and other creative companies based here. These include digital and print advertising, packaging design, marketing, media… the list goes on and on! So not is it a great area for technical job searches, it is also great for those on the other side of the coin looking for creative jobs. Whilst looking through available jobs, I found an unusually high (well it seemed high to me) number of jobs for linguists too – the travel industry required Polish speakers; a car rental company needed someone who spoke excellent Norwegian and there were openings fr French speakers in retail!

Salaries in Greater Manchester are very varied. For telesales and basic retail jobs, they are as low as 12,000, but you don’t have to look far for well paid managerial and technical jobs that offer 40 – 50K plus. So in other words, there is pretty much something for everyone, depending on their skills and experience.

How to find a job in Manchester

Online is a good place to start. It will save you a lot of time and several bus fares! There are thousands of advertised jobs on the usual websites like gumtree, Monster and fish4. But a really good site for job seekers is Reeds, a national recruitment agency as you can see how many others have applied for the jobs in which you are interested. For creative jobs, check out ‘The Drum’ and remember to check out the Guardian jobs pages too.

But before you even start, you should re-vamp your CV. This is best left to professionals who, after exploring the type of employment you are looking for, can provide you with an edge over the others. They will advise you on the best type of CV (yes, there are several effective ways to present a CV) and use your skills and experience to paint you in a very positive light. You, after all, are an amateur in the field, unless of course you are in HR!

Creating Website Content – 5 Secrets to Create Website Content and Make Your Site Sell

The most important key you need is…

Having an understanding to why people use the internet -is the key to success…in starting your internet business.

People search the internet for one thing… relevant information -to solve their problems.

This is why the mantra “content is king” is an axiom you cannot ignore-when it comes to building your website.

When you understand this…that information is the lifeblood of the internet…you set yourself apart from your competition. Your success online is guaranteed.

When provide value for your website visitors. Your visitors will love you and trust you because you add value to their lives. The result is you become wealthy and successful because you add value to your market.

There are insider secrets to every business and these 5 secrets are very important to creating website content that makes your site sell.

Here are the five secrets you need to know….

Secret #1 Have a clear purpose for setting up your website and focus on a niche.

When you have a clear purpose for your business, creating content for your website is easy. Identifying your purpose helps you to clarify the overall content and website type-you want to build for your business. This can also be a time for setting your objectives.

Here are some common objectives for setting up website businesses… see if you can identify your own objective

Reputation…you may want to establish your reputation
Lead generation… to build a customer base
Product information to bring awareness to you market of your product
Entertainment if your business is of the entertainment type
Communication if you want to have an online community or membership site
Distribution if your website has free downloads
Revenue or advertising if you plan to build a legacy site and generate revenue from cost per click advertising
Revenue from products if you are going to sell digital products

Whatever your objectives you are better off -clarifying your purpose- before you start creating content for your website.

I call this back-to-future planning. Stephen Covey bestselling author, “seven habits of highly effective people” calls this” beginning with the end in mind”.

Secret#2 Make Your content entertaining and interactive.

When you make your content entertaining and interactive, you make your website stick.

Stick-ability is the key to having a quality website. Studies have shown that the average website visitor spends no more than 2 minutes. And visitors “stick” or stay longer when the content of a website is compelling enough to solve their problems.

Bob Bly, bestselling author and copywriter talks about the bar stool test as a yardstick- to producing engaging content- for your website.

The bar stool test is measured by comparing your content to having a conversation with a friend in a bar.

If your written content will not engage a friend or visitor in a bar or informally, then the possibility of having an engaging content is low.

Another way to see if your content is engaging is to read your written content aloud. See if your written word sounds right in your ears or to a second person. If your content does not sound right to you then you need to revise your content.

Bottom-line you provide valuable content when the content you provide is entertaining, holds the attention of your website visitors. And they come back to read more content on your website

Secret# 3. Provide informative, current, and up-to-date content about what is happening in your niche.

There is a saying amongst stock market traders, “the trend is your friend”. Trends refer to changes in the market place. Political economic or cultural issues could change market behavior.

Your business must be aware of the trends in your target market so you can tailor your website to cater for your customers. By keeping yourself up to date on happenings in your market…you can constantly update your website content to provide solutions and adjust your product offering to your market place.

You also communicate to your customer you care about them.

Secret#4. Give free valuable information in exchange for relationship with your prospects.

The commonest mistake internet entrepreneurs and even well-established companies make is…to think of only making sales to the customer.

This is counter intuitive to how the internet works.Most contact on the internet starts with web surfers looking for information.

You build your credibility when you give visitors valuable information free. Now there should be a distinction between what is free and what you want them to pay for.

Nevertheless, you are going to rate better as being helpful because you gave your customers free valuable information… and they will come back to you again. When you create an opportunity for ongoing contact with your prospect, you increase your chances of selling to the customer

Secret# 5. Seek to build relationship with your content

When your website provides-valuable content. You create opportunity to build relationship with your prospects. You can convert prospects to paying customers.

The key to building relationship with your market is to get them interacting with your content.

The best way to do this is to create a space on your website for comments, feedback. You could set up a forum or online community. One of the best ways to grow your business online is to use the apple model-get your customer to become advocates for your business.

You can only achieve this status when you become the go-to-business to solve the problems in your niche.

The bottom line……

The internet is going to keep on growing and the competition is going to be fierce, customers are going to get more sophisticated.

The good news is you can still tap into the rich opportunities in the coming years.

You can achieve this by providing valuable content that is entertaining, interactive and uplifts your customers. And this still bores down to the axiom-content is king!

Article Linkbaiting Strategy – Deceptive Social Media Marketing In Action?

It is a fact that some people tend to misuse good opportunities in any field of human endeavor. On the subconscious level, the name “linkbaiting” may sound sneaky to some people or connote the use of “deceptive” tactics to quicky get web traffic to a marketing blog site, etc.. But then, it’s all a play on words or semantics because if you look at this definition in its purest form (the big picture), the objective is to provide long-term quality content to a niche audience.

I’ve brought up this issue because some Web users have this perceived image of “someone with a fishing rod and a fish bait at the end of a hook” trying to force-feed (or catch) and arm-twist

another person into accepting rehashed information or something for the purpose of getting backlinks. I’ve seen sentiments similar to these expressed on the Web and that’s why some so-called linkbait pieces never see the light of day or the originators of the linkbaits get banned (for real or perceived infractions) from forums or Web 2.0/Digg-style social media story submission sites!

Here in this article are just some of the red hot strategies or laser-guided tips you can easily use to enhance – and ensure that your linkbait article piece does not insult the sensibilities

of your discerning readers and potential readers, but takes you to the next business level. So, let’s get started, Right Here – Right Now! 🙂

Article Linkbaiting Strategy #1: “Strike Force Content” – Longer-Term Outlook!

The primary theme of your article(s) should not be dependent on time or become stale in 1, 2 or 3 months – but should serve as main reference guides for many years down the road for the

existing and future readers of your Web sites, blogs or other related blogs that have linked to your article(s). The longer-term outlook here has to project a powerful effect!

My use of the term “Strike Force” simply refers to the “delivery system” for breaking down industry jargons or techie language in order to simplify topical issues for beginner and intermediate

online niche marketers – and also give experienced online entrepreneurs new perspectives on industry-related issues.

So, the linkbait piece will subsequently spur appreciative readers from a targeted niche audience to visit your Web sites and/or blogs to build up a relationship – leading to sales of

front-end and back-end products and services. This also has the ability of ensuring a buzz situation or rapid spread of your unique articles or content in the blogosphere, on the Internet and in offline publications. Like Michel Fortin will say “Narrow your focus to broaden your sales.”

Article Linkbaiting Strategy #2: Article Titles Or Headlines

The title or main headline is the first thing your reading audience will come across, and you have to deliver your messages in simple but effective ways. You have to ensure that your copywriting skills are well-honed with reference to the AIDA (attention, interest, desire and action) formula. Use trigger words or positive action words such as “New,” “Free,” “authentic,” “discount,” “unleashed” – and much more, to gain attention!

Your title has to progressively match the first few sentences of the introductory section of your article, otherwise the reader could get confused as a result of the short attention span that is encountered especially among Web surfers or the online reading audience if there’s a deviation from the real topic to off topic issues.

You’ve got to present unique observations – which could even be controversial in nature, give some current or freshly released research data that is not yet in the public domain – and which sheds more light on industry-related issues, and, much more creative ways exist that you can use to create unlimited unique content.

You can read more of my thoughts on the issues raised in Linkbaiting Strategy #2 in a series of articles on Article Marketing – entitled:

Article Marketing Surge Tactics – Top 6 Tips For Writing Persuasive Articles! Parts 1 and 2

Article Linkbaiting Strategy #3: Article Subtitles For Readibility

Subtitles help to focus the attention of your readers. Just like the reference I made in Article Linkbaiting Strategy #2, titles are crucial for drawing your audience into the introductory section of your article. I’ve seen very good articles posted on some blogs, forums, article directories and Web 2.0 or social news sites like Digg with the intention of providing resources for the reading audience. These had no subtitles – just paragraphs. Imagine the endless opportunities you can derive by just simply crafting 5, 6 or more subtitles, and then choosing the best one that will strike a cord with you and your potential readers.

The inference here is that your “strike force content articles” or linkbait piece(s) have to be sincere, while meeting the immediate, near/long-term needs and solutions of your niche market audience. The linkbait content should be the main drivers of a consistent Web site or blog traffic – consisting of unique visitors who will then generate a buzz by linking to your articles from their blogs or Web

sites – and you’ll get more page views per unique visitor on your online business sites as well.

Article Linkbaiting Strategy #4: Images And Online Video Presentations

It is a fact that most people are visual creatures – especially men. But many of us also respond to what we hear and feel! It is based on this well-known fact (based on researches going back to many decades ago), that the use of pictures, images and interactive online multimedia presentations can further enhance the quality of your linkbait article – but the images must tell a story as well. Having a high-resolution digital camera will come in handy here.

You can also get also images from Web sites like Flickr and have your free interactive Web or blog video presentation which is meant to engage all the human senses – to complement your unique linkbait content or articles. These have the added benefit of boosting your SEO strategies along with the profitable, high traffic niche keywords and keyword phrases in your articles.

Just A QUICK Note: Knowing full well that some images you’ll be using will not belong to you, YOU have to make sure that attributions are made or indicate the source(s) of the free photo images you’ll be using on your blogs for instance, since this is the standard global practice – just like published online and offline niche articles/books that have copyrights. I believe you may have also heard or read about well-crafted “Cease and Desist” emails or letters. 🙂

Article Linkbaiting Strategy #5: Call Into Action – Right Now!

It’s a fact that if you don’t tell or let people know what to do NEXT after taking the initiative to digest the unique contents of your articles, then all you’ve done will lead to a pathetic result. It’s just like a man who winks at a stunningly beautiful lady he likes (or loves), engages in a two-way conversation withher (with all the visible body language communication) – then fails to make a follow-up or signify his real intentions to her. This would leave her hanging in the air with regards to his true intentions, until an “alpha male” who easily does the right thing comes along to pull the rug from under his feet! 🙂 What a wasted opportunity this would be for the “winking” man.

That’s the way it is in online business and real-world business situations when readers of your linkbait content do not get a specific call into action in your articles, report summaries or “authors bio sections.” Another savvy online entrepreneur will simply appear on the scene like the “alpha male” in the short story above – and then take action by urging readers to use a plan or idea presented and make it work for themselves! This is a win-win situation ACTION plan!

Closing Thoughts

Whether you call it linkbaiting, pillar article, flagship content or “strike force content delivery system,” all online content publishers and article writers MUST keep in mind the guiding principles – that is the provision of good resources on your blogs and Web sites to ultimately build your credibility and brand in your target marketplace – as opposed to the hit-and-run writer of just one or two crappy articles who’s looking for quick inbound links to a site. This eventually insults the intelligence of the reading audience.

If you are an affiliate and Internet marketer, online publisher of eZines or newsletters, small business blogger, weight loss expert, health and fitness professional, provide information technology training and/or small Internet business consulting services – or belong to fields of human endeavour that require YOU to be in the frontline position of your niche market, then these 5 article linkbaiting strategies will come in handy in providing your readers with great resources – that are also entertaining – while building your reputation, boosting Search Engine position, higher PageRanks, strong backlinks from authoritative sites, creating spontaneous buzz in the online communities, and MUCH MORE. Literally your sales and profits will explode, at a lower cost – in record time.

So, last but not least, YOU have to get set for a renewed surge of linkbaiting energy, Right Here – Right NOW! “Oh… Where’s my hook? Hmm… I think I have to “hook up” with another one.” 🙂

To Your Article Linkbaiting And Niche Online Business Success!

Dekunle

4 Ways To Prolong A Relationship With Your 3PL Services

The task of managing or controlling the logistics and supply chain activities is not an easy one, it requires newest of techniques, methods, and tools to make it possible. When the business is Omni-channel, the role becomes tough because the attention has to be paid to every inch and corner of the activities. From production to supply everything has to be looked. The task of managing the logistics is a strenuous one. The concept of outsourcing is not ideal for every venture. It is suitable for those ventures who want to hand over the certain activity to some professionals, in order to reduce the burden and costs.

In logistics sector outsourcing the certain activity is not enough, forming a long-lasting relationship with a 3PL company should be a concern as well. Below are the certain ways that can help to form a strong and prolonged relationship with a 3PL services provider.

Involving them in Venture’s Long-Term Planning

Involving the logistics or outsourcing partners in your long-term futuristic planning will help them to ascertain the new acquisitions, brand expansion, weight or volume of product, changes in marketing strategies and much more within the business. This way, the outsourcers can understand the business better and can form a productive relationship with business.

Providing the Insights or Forecasts of Activities

A 3PL company works on an advance basis and demands the business’s future prospects regarding receipts, shipments, orders on the prior basis only. So that these companies can prepare the man and labour required to do the activities in advance itself.

Measuring Performance

For them, it is important to know the insiders of the business and that includes monthly or quarterly performance reports. So that, these partners can plan or prepare their strategies to be incorporated into their assistance. This way the outsourcing partners can easily understand the shortcomings of business and can suggest better steps or procedures for them to go further in the race.

Forming alleged Agreements or Contracts

Being a business, it is very much important to form agreements and contracts that are alleged or legitimate and contains all the terms and conditions. Also, businesses when dealing with their logistics partner must make sure the details or disclosures made are deemed to be true and detailed. Every basic requirement or expectation should be down on legal papers to process the upcoming activities.

The above are the certain ways that can help organisations to better understand their substantial 3PL services provider in long run and form a collective or long-term relationship with them.

Top 7 Tips to Starting Your Business Using Virtual Business Strategies

Most entrepreneurs wanting to start a business make the mistake of using their savings, maxing out their credit cards or borrowing from family, friends or banks to get started. The reason they fall into this trap is because mistakenly they believe this is the only way they can become business owners.

It is important to understand that starting a business in this new Information Age and Knowledge Era, does not require the large funding previously needed in the old, traditional Industrial Age business model. This means the entrepreneur has the ability to start a profitable and reputable business with little to no money out of pocket.

If you are currently planning to start a business, consider the following 7 tips to start a virtual business instead of an offline one. Even if you already started a brick-and-mortar business, you can still apply these tips to your back-office operations:

Use cloud technology for all your back-office systems. In other words, use all internet applications rather than technology hosted in your PC
Set up your entire communication channels using cloud technology
Set up your entire accounting department using cloud technology
Set up your entire customer support using cloud technology
Set up your entire human resources using cloud technology
Set up your entire marketing department using cloud technology
Set up your entire sales department using cloud technology

Don’t delay starting your business because of lack of funds. Hundreds, if not thousands of highly successful virtual businesses get started everyday. In the next 5 to 10 years, all if not most businesses will be run this way. By the simple act of implementing new business model strategies from the start, you have puts yourself miles ahead of the competition.

In cases where the business owner fails to adapt to this new information age business model, the speed to business failure greatly accelerates. If you talked in today’s terms, it would be like using telex machines and telegraphs to conduct day-to-day operations.

A virtual business allows a company to be geographically dispersed. It allows it to meet and support its customers wherever they are located. Employees can work from anywhere, at any time, at any pace; all accessible, networked and coordinated via internet applications.

You can see an example of a real sustainable, successful virtual business (100% virtual and paperless) at http://groupbenefitagency.com

As you can see, with a virtual business, all you need is a computer and internet access to get you going. Anyone can start a virtual business in minutes. You don’t need major start up capital. You don’t need investors. You don’t need to risk months or years trying to break even. You don’t even have to gamble your savings. You can implement sophisticated systems. You can hire the most qualified personnel from anywhere in the world. Most importantly, a virtual business allows you the free time to have a personal life too!

Top 10 Principles for Positive Business Ethics

This morning, I read about a company using on-line auctions to defraud customers. Last week, I consulted on an ethics complaint where a business coach betrayed a client’s confidentiality. And, recently a Physician was convicted of insider trading based on information from a patient, a violation of both business ethics and her professional ethics.

Business ethics are the key to profits. If clients and customers don’t trust you, and your business ethics, they will not do business with you. Would you buy from a company you didn’t trust? Of course not!

Business ethics have become a hot-button topic. There are often ethical conflicts between making money, and doing what is right. There can be dilemmas about doing what is best for your employer, what’s best for your own career, and what’s best for the customer. Business ethics is about negotiating these mine-fields. Here are my Top 10 Principles for Positive Business Ethics:

1. Business Ethics are built on Personal Ethics. There is no real separation between doing what is right in business, and playing fair, telling the truth and being ethical in your personal life.

2. Business Ethics are based on Fairness. Would a dis-interested observer agree that both sides are being treated fairly? Are both sides negotiating in good faith? Does each transaction take place on a “level playing field”? If so, the basic principles of ethics are being met.

3. Business Ethics require Integrity. Integrity refers to whole-ness, reliability and consistency. Ethical businesses treat people with respect, honesty and integrity. They back up their promises, and they keep their commitments.

4. Business Ethics require Truth-telling. The days when a business could sell a defective product and hide behind the “buyer beware” defense are long gone. You can sell products or services that have limitations, defects or are out-dated, but not as first-class, new merchandise. Truth in advertising is not only the law, business ethics require it.

5. Business Ethics require Dependability. If your company is new, unstable, about to be sold, or going out of business, ethics requires that you let clients and customers know this. Ethical businesses can be relied upon to be available to solve problems, answer questions and provide support.

6. Business Ethics require a Business Plan. A company’s ethics are built on its image of itself and its vision of the future and its role in the community. Business ethics do not happen in a vacuum. The clearer the company’s plan for growth, stability, profits and service, the stronger its commitment to ethical business practices.

7. Business Ethics apply Internally and Externally. Ethical businesses treat both customers and employees with respect and fairness. Ethics is about respect in the conference room, negotiating in good faith, keeping promises and meeting obligations to staff, employers, vendors and customers. The scope is universal.

8. Business Ethics require a Profit. Ethical businesses are well-run, well-managed, have effective internal controls, and clear expectations of growth. Ethics is about how we live in the present to prepare for the future, and a business without profits (or a plan to create them) is not meeting its ethical obligations to prepare for the future well-being of the company, its employees and customers.

9. Business Ethics are values-based. The law, and professional organizations, must produce written standards that are inflexible and universal. While they may talk about “ethics”, these documents are usually prescriptive and refer to minimal standards. Ethics are about values, ideals and aspirations. Ethical businesses may not always live up to their ideals, but they are clear about their intent.

10. Business Ethics come from the Boss. Leadership sets the tone, in every area of a business. Ethics are either central to the way a company functions, or they are not. The executives and managers either lead the way, or they communicate that cutting corners, deception and dis-respect are acceptable. Line staff will always rise, or sink, to the level of performance they see modeled above them. Business ethics starts at the top.

Ethics is about the quality of our lives, the quality of our service, and ultimately, about the bottom line. An unhappy customer complains to an average of 16 people. Treating employees, customers, vendors and the public in an ethical, fair and open way is not only the right thing, in the long run, it’s the only way to stay in business.

Tim Sales – Insiders Review of Professional Inviter and Professional Presenter

Tim Sales is a leading authority in Network Marketing and has developed great products such as Professional Inviter and Professional Presenter. If you are looking into purchasing these materials in hopes that it will help you build your business, read this article so you know what to expect and make sure it is right for you.

Tim Sales’ Professional Inviter is geared towards people who are in the Network Marketing industry and are looking at sharpening their skills in approaching prospects. Tim has a formula which he calls the ‘Inviting Formula’ and it breaks down how you can invite a prospect (whether it is for a product customer or and business partner) to see if what you have to offer is a good fit for the person.

The Inviting formula is:

1) Greet the prospect. The purpose is to have people talking openly and freely.

2) Qualify the prospect. The focus here is to see if they need or want what you have to offer.

3) Invite. Which means to invite the prospect to have a look at what you have to offer.

4) Close into action. Which means to schedule a time to talk for example.

5) Follow up and follow through. The focuse here is to make sure you are following up with your prospect.

In Tim Sales’ Professional Inviter he says that there is another ‘step’ that could happen anywhere in the formula, and that is to handle and questions and / or objections.

Tim Sales’ Professional Presenter is set to hit the market very soon. As we have a look at the inviting formula Tim has said a number of times (on different training calls) that the formula is very much the same, it just changes as to what you are INVITING your prospect to. In Professional Inviter you are inviting the prospect to a future meeting, where in the presenting formula you are inviting the prospect to get into a CONVERSATION (the presentation) about the product / service / opportunity you have.

Now obviously I cannot do the training materials Professional Inviter or Professional Inviter justice in this short article. This is one training material I would highly recommend if anyone is serious about building a home business.

If you are looking for new strategies to find QUALIFIED prospects, that’s a whole other game. I recommend you check out the link below where you will find the 7 Fatal Mistakes I have made in my business. I also share with you how I am now able to open my home business doors for business… to the world!

Tim Sales Professional Inviter and Professional Inviter are great tools, but the link below will show you how to go from part-time struggling network marketer to full-time success.