Article Archives - BOLLYWOOD SURKHIYAN

How Do I Market My Small Business – Article Marketing Is What I Advise All My Clients To Do

I work in the business of helping small businesses get noticed on the internet. Daily I am asked questions by small business owners about how I do so well in getting my clients ranked highly by the search engines. I have lots of tools in my bag of tricks, but if I had to say what is the main thing I use every single day it would be article marketing.

What is article marketing? Article marketing is a form of advertising in which businesses write short articles on topics relevant to their industry. These articles have what is called a resource box at the bottom of the article in which the author can link to their website or a website they are promoting. These articles are submitted to directories for publication. Many times if the content is well written the article will be syndicated to other sites all across the internet.

Article marketing is obviously good because of the traffic that it can bring you. If a person reads your article and thinks it was informative they are likely to click the link and read more on your website. They might join your list or buy a product from your site at this point. If your site is well done they may subscribe to your RSS feed or join your newsletter. If they do then you will have a consistent way to market to them provided that you continue to give them relevant, quality content.

One key that is often overlooked in article marketing is the fact that your articles provide your main website with lots of backlinks. Backlinks are when another site links to your site. When this happens you are seen by the search engines as more relevant and this you are ranked higher in the searches. The more popular the page is that has linked to you, the more weight the search engine gives it.

Another key that most businesses miss is that the article directories are often ranked very highly by Google and other search engines. When your articles are published you are seen as the industry expert because every time someone searches for information on your topic they see your articles. Wouldn’t you like it if every time a person did a search on Google they were inundated with articles written by you about that topic? If they saw all that and then found out they could have you to do the work for them they would not only let you do it, they would be excited to have you do it. That is where you want to be as a business owner.

How to Write an Article in No Time Flat

To make the most of your business blog, company newsletter, and online article directories, you need to be able to write quality articles on a regular basis.

If you haven’t been writing articles to build your business, you may think it will simply take too much time to do this week after week. But you’re wrong! It isn’t difficult to do this once you get the hang of it.

Here’s how to write an article in no time flat!

Step 1. Start with keywords.

It only takes a few minutes to use an online keyword research tool to identify the exact keywords people are using to find articles about the very topic you wish to write about. Once you’ve identified these exact keywords, use them to create a catchy title for your article. You’ll want to incorporate additional keywords into the article itself. But don’t overdo it on the keywords. Your main goal is to write something helpful for readers, not just attract them to your article through keywords.

Step 2. Determine the best structure for your article.

If you’ll be giving tips or steps in your article, then it’s easy to create the structure for your entire article. Simply start with an introductory paragraph, then list your tips or steps in bulleted or numbered form, then end your article with a concluding paragraph that ties everything together. Incorporate your keywords into the text as you go.

If it isn’t quickly apparent how you should structure your article, then use an article template. You’ll find many free templates available online. Simply Google “free online article templates” and see what comes up. Article templates give you an easy-to-follow structure so all you have to do is fill in each section of the template with the appropriate content.

Step 3. Include a call-to-action for your readers.

To make the most of each and every article you write, you want your readers to do something as a result of reading your article. Maybe you want them to sign up for your mailing list, subscribe to a free e-course you’re offering, or leave a comment. The thing is, you have to tell your readers what you want them to do. Just one sentence at the end of your article, like – Sign up here for my newsletter by putting your name and email address in the boxes at right – will do. Just remember to include some call to action with every article.

Follow these 3 steps to easily and quickly create quality content for your blog, newsletter, and article directories each and every week!

Try it!

What Every Business Owner Should Understand About Article Marketing

Every business in the world started from a simple idea, and the same will be true with any business you start. Even an internet business takes a great idea. In fact, you will need to have a slew of great ideas in order to drive a successful article marketing campaign, and we will tell you how to handle the duty of marketing in the article below.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don’t forget: The Internet is a doorway to instant information, so it’s easy to click off of your content and onto a funny video.

Collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic.

If you write multiple articles on one topic, make sure you’re cross referencing them! Not only will readers read the one article, but chances are they’ll check out the others ones you’ve written on the topic if they’re right in front of them. This will increase the ad revenue you get from one person.

While it’s certainly possible to create your own marketing articles to promote your business, you’ll enjoy better results if you use the services of an expert. Keep in mind that there is some writing talent that will be needed. It is very possible that you write skillfully and have great punctuation and grammar skills. In fact, you may have just read alliteration. However, if you are lacking a creative way with words your content will sound bland. There’s more to writing than what you read in books.

Don’t give into the desire to bombard indexes with multiple copies of your article. There are many article indexes to use with your article marketing campaign. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. You cannot fool the search engines. Search engine spiders are wise to this tactic, and will lower your page rank for it.

As long as you can keep churning out the articles, you can be a success and drive people to your website or to your affiliate products. It all depends on what you’re willing to put in and also on what type of information you’re using to help build your campaign.

Article Linkbaiting Strategy – Deceptive Social Media Marketing In Action?

It is a fact that some people tend to misuse good opportunities in any field of human endeavor. On the subconscious level, the name “linkbaiting” may sound sneaky to some people or connote the use of “deceptive” tactics to quicky get web traffic to a marketing blog site, etc.. But then, it’s all a play on words or semantics because if you look at this definition in its purest form (the big picture), the objective is to provide long-term quality content to a niche audience.

I’ve brought up this issue because some Web users have this perceived image of “someone with a fishing rod and a fish bait at the end of a hook” trying to force-feed (or catch) and arm-twist

another person into accepting rehashed information or something for the purpose of getting backlinks. I’ve seen sentiments similar to these expressed on the Web and that’s why some so-called linkbait pieces never see the light of day or the originators of the linkbaits get banned (for real or perceived infractions) from forums or Web 2.0/Digg-style social media story submission sites!

Here in this article are just some of the red hot strategies or laser-guided tips you can easily use to enhance – and ensure that your linkbait article piece does not insult the sensibilities

of your discerning readers and potential readers, but takes you to the next business level. So, let’s get started, Right Here – Right Now! 🙂

Article Linkbaiting Strategy #1: “Strike Force Content” – Longer-Term Outlook!

The primary theme of your article(s) should not be dependent on time or become stale in 1, 2 or 3 months – but should serve as main reference guides for many years down the road for the

existing and future readers of your Web sites, blogs or other related blogs that have linked to your article(s). The longer-term outlook here has to project a powerful effect!

My use of the term “Strike Force” simply refers to the “delivery system” for breaking down industry jargons or techie language in order to simplify topical issues for beginner and intermediate

online niche marketers – and also give experienced online entrepreneurs new perspectives on industry-related issues.

So, the linkbait piece will subsequently spur appreciative readers from a targeted niche audience to visit your Web sites and/or blogs to build up a relationship – leading to sales of

front-end and back-end products and services. This also has the ability of ensuring a buzz situation or rapid spread of your unique articles or content in the blogosphere, on the Internet and in offline publications. Like Michel Fortin will say “Narrow your focus to broaden your sales.”

Article Linkbaiting Strategy #2: Article Titles Or Headlines

The title or main headline is the first thing your reading audience will come across, and you have to deliver your messages in simple but effective ways. You have to ensure that your copywriting skills are well-honed with reference to the AIDA (attention, interest, desire and action) formula. Use trigger words or positive action words such as “New,” “Free,” “authentic,” “discount,” “unleashed” – and much more, to gain attention!

Your title has to progressively match the first few sentences of the introductory section of your article, otherwise the reader could get confused as a result of the short attention span that is encountered especially among Web surfers or the online reading audience if there’s a deviation from the real topic to off topic issues.

You’ve got to present unique observations – which could even be controversial in nature, give some current or freshly released research data that is not yet in the public domain – and which sheds more light on industry-related issues, and, much more creative ways exist that you can use to create unlimited unique content.

You can read more of my thoughts on the issues raised in Linkbaiting Strategy #2 in a series of articles on Article Marketing – entitled:

Article Marketing Surge Tactics – Top 6 Tips For Writing Persuasive Articles! Parts 1 and 2

Article Linkbaiting Strategy #3: Article Subtitles For Readibility

Subtitles help to focus the attention of your readers. Just like the reference I made in Article Linkbaiting Strategy #2, titles are crucial for drawing your audience into the introductory section of your article. I’ve seen very good articles posted on some blogs, forums, article directories and Web 2.0 or social news sites like Digg with the intention of providing resources for the reading audience. These had no subtitles – just paragraphs. Imagine the endless opportunities you can derive by just simply crafting 5, 6 or more subtitles, and then choosing the best one that will strike a cord with you and your potential readers.

The inference here is that your “strike force content articles” or linkbait piece(s) have to be sincere, while meeting the immediate, near/long-term needs and solutions of your niche market audience. The linkbait content should be the main drivers of a consistent Web site or blog traffic – consisting of unique visitors who will then generate a buzz by linking to your articles from their blogs or Web

sites – and you’ll get more page views per unique visitor on your online business sites as well.

Article Linkbaiting Strategy #4: Images And Online Video Presentations

It is a fact that most people are visual creatures – especially men. But many of us also respond to what we hear and feel! It is based on this well-known fact (based on researches going back to many decades ago), that the use of pictures, images and interactive online multimedia presentations can further enhance the quality of your linkbait article – but the images must tell a story as well. Having a high-resolution digital camera will come in handy here.

You can also get also images from Web sites like Flickr and have your free interactive Web or blog video presentation which is meant to engage all the human senses – to complement your unique linkbait content or articles. These have the added benefit of boosting your SEO strategies along with the profitable, high traffic niche keywords and keyword phrases in your articles.

Just A QUICK Note: Knowing full well that some images you’ll be using will not belong to you, YOU have to make sure that attributions are made or indicate the source(s) of the free photo images you’ll be using on your blogs for instance, since this is the standard global practice – just like published online and offline niche articles/books that have copyrights. I believe you may have also heard or read about well-crafted “Cease and Desist” emails or letters. 🙂

Article Linkbaiting Strategy #5: Call Into Action – Right Now!

It’s a fact that if you don’t tell or let people know what to do NEXT after taking the initiative to digest the unique contents of your articles, then all you’ve done will lead to a pathetic result. It’s just like a man who winks at a stunningly beautiful lady he likes (or loves), engages in a two-way conversation withher (with all the visible body language communication) – then fails to make a follow-up or signify his real intentions to her. This would leave her hanging in the air with regards to his true intentions, until an “alpha male” who easily does the right thing comes along to pull the rug from under his feet! 🙂 What a wasted opportunity this would be for the “winking” man.

That’s the way it is in online business and real-world business situations when readers of your linkbait content do not get a specific call into action in your articles, report summaries or “authors bio sections.” Another savvy online entrepreneur will simply appear on the scene like the “alpha male” in the short story above – and then take action by urging readers to use a plan or idea presented and make it work for themselves! This is a win-win situation ACTION plan!

Closing Thoughts

Whether you call it linkbaiting, pillar article, flagship content or “strike force content delivery system,” all online content publishers and article writers MUST keep in mind the guiding principles – that is the provision of good resources on your blogs and Web sites to ultimately build your credibility and brand in your target marketplace – as opposed to the hit-and-run writer of just one or two crappy articles who’s looking for quick inbound links to a site. This eventually insults the intelligence of the reading audience.

If you are an affiliate and Internet marketer, online publisher of eZines or newsletters, small business blogger, weight loss expert, health and fitness professional, provide information technology training and/or small Internet business consulting services – or belong to fields of human endeavour that require YOU to be in the frontline position of your niche market, then these 5 article linkbaiting strategies will come in handy in providing your readers with great resources – that are also entertaining – while building your reputation, boosting Search Engine position, higher PageRanks, strong backlinks from authoritative sites, creating spontaneous buzz in the online communities, and MUCH MORE. Literally your sales and profits will explode, at a lower cost – in record time.

So, last but not least, YOU have to get set for a renewed surge of linkbaiting energy, Right Here – Right NOW! “Oh… Where’s my hook? Hmm… I think I have to “hook up” with another one.” 🙂

To Your Article Linkbaiting And Niche Online Business Success!

Dekunle