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Link Popularity – Step by Step Guide to Attracting Inbound Links Through Google Site Maps, Part 1

Internet marketing today offers many methods to develop link popularity by using step-by-step guidance to attracting inbound links through using websites and tools such as Google Site Maps.

Having Google sitemaps set up for your websites can be very beneficial in getting more traffic from Google, because Google sitemaps help Google know about all your web pages and can, therefore, help all your web pages from all your sites get fully indexed in Google, which of course increases your chances of getting more Google traffic. It’s also a very useful tool for understanding better exactly what’s happening with your site regarding Google.

So, how exactly do you set up Google site maps for your website? I’m going to talk you through a detailed example here.

Follow these steps:

1. First of all, go to the Google Sietmaps website. And you need a Google account, a free Google account to use the sitemaps functionality. If you don’t have an existing account, you can easily set one up.

2. Log into Google Sitemaps with your own Google account.

3. So let’s start with adding sites. All you have to do is click on the add a site icon in the middle of the page to add your website address.

4. Next, you need to verify ownership of the site to make sure that this site genuinely belongs to you. So what you need to do is after the website address appears on the page is click on “try our new meta tag verification method.”

5. Okay, as you will more than likely see, the current verification status is NOT VERIFIED. So scroll down…and there are two ways you can verify your site: using the meta tag method, or upload a specific HTML file.

6. Using the meta tag method in this instance. If you have any problems with this there are full instructions on the page. Essentially, take the line of HTML code and add it in the head section of your website’s index page.

7. Selected it, right click and copy, and though to your ftp software. And on the right side will be listed your website, that is the site you are adding to Google Sitemaps. And what you want to look for is the index page. In most cases it will be listed as index.html. Download that, and open this, the index page, in Notepad so you can make the change.

8. Open up Notepad and there’s the index page on the desktop, so drag the HTML code and paste it into the head section, as Google instructed. So edit…paste. And there it is.

9. Scroll back and there’s the meta tag specifically for verifying this page.

Google will give higher link popularity to websites that have site maps. The more popular your website is on Google, which is the top search engine most people use, you will stand a better chance of having your site come up higher on search results that your target market is conducted. The higher your site becomes on the results you also stand a better chance of having people link to your site which will attract more inbound links for you.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Have You Optimized Your Site for Different Identities?

In this question, we mean the identity of your identity, such as your identity, including your name, national code, address, telephone number, and other things that your legal authority identifies.

Google looks at your site the same way.

Now consider your wife. Your spouse’s profile is a series of issues related to your identity, such as your address and phone number. Maybe even work one place and get one.

Maybe someone else is your name. Now if this person is in the same place, you will have more details with you. Suppose this person has his name and city name in the list of people who have the flight ban and leave the city. You might be in trouble for the airport at the time, and you will not be able to get out of your way.

How does Google look at identities in SEO?

Google is not Adam. Use the algorithm to determine the SEO rating. So it’s likely that like the flight listings, these similarities cause Google to think your site is trying to deceive the ranking system.

But Google does not have the right to defend itself as a legal system, but if it does, it will be labeled as offending.

When this happens, all the work that you have done to optimize your site is going to die.

Who uses multiple identities?

Medical practitioners – doctors, dentists and surgeons. Usually, the optimal size of their site for SEO is such a problem.

Imagine having a physician building six to a doctor. Each one has its own identity, with different specializations and branches and different patients. Every doctor wants to browse the directory and take advantage of Google’s local identity.

While optimizing the site for medical activities is something defined, but when we want to optimize for each of these doctors, Google’s algorithms label them.

Legal and specialist services such as accountants and UML agencies have the same problem. Even if several identities do not come together on a website, your name, address, and contact number may not be logged in correctly and you will encounter the same problem.

Suppose employees of a company each and every one have a separate website for themselves. Google thinks a company wants to boost its use of several SEO websites.

This problem sometimes affects companies with the same address (one place) but their names and their phone numbers are differently influenced.

Solve multiple identities and website optimization problems

SEO companies are tricky to overcome multi-identities.

Although the work we do to solve this problem is complex, we use the listing for the Google My Business. If you want your company to be in the best position, you need to look after the independent identities of your company.

If any doctor chooses to rank himself personally, we can use the individual listing tricks individually, and in this way we will let Google know how many you are in a company, and Google will not list you as a blacklist.

With this method, you can let Google know that each of the different identities of your site performs different tasks. For example, an internal doctor will perform surgery and an orthopedic surgeon will give patients on another floor. The website of each of these specialists is linking to the local Google directory or the main site services page and we will optimize your site for a few experts and keywords. We can also create Google My Business for our company and Brands.

The Importance of Your eCommerce Site for Your Business

It is plain to see why a poorly designed website can be a major problem to online businesses, most especially during the holiday season, which covers 20% to 40% of the yearly sales.

In this regard, those who need data validation can refer to the stats that explain the importance of your brand’s presence on the Internet:

Before people shop at a physical store, they often check websites of online stores.

Customers search online for the prices and availability of goods so they would know whether to shop online or at physical stores.

During an economic crisis, consumers exercise caution when shopping online to stretch their budget, resulting to an increase of website traffic.

Shoppers that tend to purchase downloadable gifts like eBooks, music and FB credits, among others, will likely buy more.

Optimize Your Online Site Immediately

Now that you are aware of your site’s importance, what should you do before the holiday season approaches? It is never too late to try some of these strategies:

Prepare for unexpected traffic.Plan ahead of time to make sure that your site can manage all the orders. Anticipate peak loads, observe the responsiveness of your site and assess application performance way before Cyber Monday.

Increase the speed of your site. Use a CDN (content delivery network) for a speedy delivery of relevant content with videos and images to your consumers.

During the holidays, most shoppers use their mobile devices to search online before heading for the stores. Therefore, it would be wise to incorporate an in-store experience with info regarding your well-timed and relevant personalized website and mobile apps.

Find ways to let the customers easily find your products on the web. To improve exposure, submit a feed to the top online shopping comparison engine, Google Product Search. Try the Amazon Marketplace or add pay-per-click ads to Amazon Product Ads’ product and category pages. This way, shoppers will be able to view your ads when they find products that are similar to yours.

Though social media is not the main channel for searching, it has targeted the mainstream and has therefore gained importance, specifically to GenY shoppers. Transform visitors into sales channels by including social sharing in product pages. Display good customer service in public by resolving issues with customers on networking sites like Facebook or Twitter.

People who are low on budget usually search online before buying, so it is a good idea to follow the example of various sites in making it fun, simple and efficient to shop on the web. Provide product filters, rich product details, comparison tools, well-designed navigation and recommendations. Enhance the images of your best-selling products, emphasize your value propositions and make sure that shipping and return policies are clear.

Fix your leaky conversion funnel immediately by adding simple and cost-efficient website usability and feedback tools.

Whenever possible, ask for the visitor’s email address and try to squeeze a lot of value out of each sign-up.

Try to employ remarketing campaigns so you can target consumers who take time to buy.

How Can Listing My Company on a Social Media Site Increase Traffic to My Business

When it comes to your business, online marketing is no longer an option. Social media provides you with backlinks for the sites that Google indexes. However, the search engine also counts shares +1s. If your link does well on social networks, it helps you rank more highly in the search engine. It’s not just Google+ that Google considers, either. Before the advent of Google’s own social network, the search engine was counting popularity of content shared on Facebook and Twitter.

If your video, meme or links goes viral, it will only help increase visibility on social networks and search engines. Going viral gets you more traffic, and if you’re writing about something that others deem newsworthy, you might find a write-up about your website on Huffington Post, The New York Times or a local ABC affiliate!

With tools such as TweetDeck or Buffer App, you can schedule posts to go out on your social channels multiple times during the day. Using different text appeals to different parts of your demographic while posting multiple times ensures that you catch followers who operate on different schedules or in different time zones. Technology enables you to tackle social media without sacrificing too much time for the job that you already do, and we all know how addicting Facebook can be!

Social media is also necessary when it comes to connecting with local consumers. Even though they might drive by your office everyday, these potential customers might not give your sign a second glance. Social media like Facebook and Google Business helps consumers in the area discover your company while you should consider local company listing to get visibility for people who might be searching for you on social media, search engines and review sites such as Yelp. Don’t forget about local social media sites to increase traffic.

Listing your business on these sites doesn’t just make it easier for people to find you. Google uses contact information, website URLs and even reviews for your company that are collected from these sites to populate the search engine results pages with information about your company. If your URL is on those sites because you’ve made a point to add the correct information about your company. This information also appears in apps like Google Maps, which helps you connected with mobile users who might be looking for your address specifically or simply a company in the neighborhood that provides the products or services that you do.

How to Drive Traffic to Your Site Using Newspapers

This is an incredible way for generating low cost, high converting traffic to any website…

What I am about to reveal to you is something so little used and so effective that you are going to get extremely excited at the new possibilities for your business.

This isn’t anything to do with online advertising or some “new trend” that is going to crash and burn just a month or two after it comes out.

This has worked for years for the very few people who have used it and will continue to do so if you follow the simple system I am going to share with you.

The secret is advertising your website in newspapers all over the nation and directing them to your website to collect their e-mails.

I know, you’re probably thinking that’s an extremely simple breakdown but it’s the simplest explanation for what you’re going to learn today. You will discover all of the hidden secrets and steps you need to take to get the maximum return from your investment without any trial and error.

Newspaper advertising works like crazy if you know how to do it right and combining it with an online lead generation method makes it produce results that you never thought possible.

Think about it. There are only a few businesses advertising their online business in newspapers and if you take notice, you’ll see that it’s the same businesses doing it over and over again. If they are continually running that ad, you know that it is producing profits for them.

Another point to ponder is the fact that there is far less competition for the advertising than there is online because in this high technological age, many are forgetting about newspaper advertising and getting caught up trying to advertise online. This means that you can get better advertising at cheaper rates and with far less competition in front of those potential customers!

I’ve also found that you’re going to get prospects of much higher quality from a newspaper because they have to exert much more effort than your regular Internet visitor. You see a visitor sees your ad in an e-mail or on a web page and clicks the link and they are in front of your offer.

An offline lead has to read your ad in the paper, go to the computer, turn it on, load their web browser and type in your web address. Only after all that do they actually arrive at your offer. This means that they are putting much more time and effort into viewing your offer and will give it much more attention than just an ad they clicked on.

One thing you might not know about is that when an ad it in the newspaper, most people associate it with news and with being “official”. Anyone can go post an ad on a free message board online but if you are writing an ad, paying for it and submitting it to the newspaper, you have more credibility because you are a real person advertising in the paper, not someone hiding behind a keyboard.

I’m sure that you’re probably itching to get started with advertising your own online business or website in the newspaper so you can start seeing the financial rewards the few who know about this strategy are seeing.

Please take note that you need to read everything all the way through. There are specific steps that, if missed, could make your ad bomb miserably which will result in you losing money. Advertising your business in the paper has to be done a very specific way to be profitable which is another reason people don’t do it; they have tried and lost money.

Just by reading this system all the way through, you will know the bullet proof way to making the newspaper your most profitable advertising medium yet. The best part is that it’s easy, fast and doesn’t require a huge investment.

There is much more to this system than just putting an ad in the newspaper that says “Go To My Website http://www.mywebsite.com“

You need to know the best way to pull maximum eyes to your ad and even further, to get the maximum amount of them to actually visit your website. And after that, the job still isn’t done because you need to convince them to take action on your website whether it be making a purchase or giving you a way to follow-up with them. I prefer and recommend the latter.

Taking your online advertising offline and using newspapers for generating traffic is an incredibly effective way to finding highly targeted prospects that you wouldn’t normally have access to. This is literally an untapped barrel of prospects that you can grab and profit from.

A great benefit of advertising in newspapers is that very few people are using the newspaper to effectively promote their website which means that you have much more opportunity to make a sizeable profit. With less competition for the prospects you have a bigger share of the real estate in the newspaper pages.

You’re going to be grabbing the attention of people that aren’t at their computer so they aren’t in “point and click” mode, which means that your ad will get more attentive review. You of course need to catch the eyes of your visitors first so you can get them to your website.

Create The Ad

The first step in the process of creating loads of profits from advertising your website in newspapers is essential to your success.

What is this first step you might ask?

An effective, curiosity provoking advertisement that gets people reading the paper to take action and visit your website.

To clarify, we are going to be using short, concise classified advertisements to generate leads. Yes, you will learn about using space advertising and longer ads in a later section but this is where you need to start.

Creating Website Content – 5 Secrets to Create Website Content and Make Your Site Sell

The most important key you need is…

Having an understanding to why people use the internet -is the key to success…in starting your internet business.

People search the internet for one thing… relevant information -to solve their problems.

This is why the mantra “content is king” is an axiom you cannot ignore-when it comes to building your website.

When you understand this…that information is the lifeblood of the internet…you set yourself apart from your competition. Your success online is guaranteed.

When provide value for your website visitors. Your visitors will love you and trust you because you add value to their lives. The result is you become wealthy and successful because you add value to your market.

There are insider secrets to every business and these 5 secrets are very important to creating website content that makes your site sell.

Here are the five secrets you need to know….

Secret #1 Have a clear purpose for setting up your website and focus on a niche.

When you have a clear purpose for your business, creating content for your website is easy. Identifying your purpose helps you to clarify the overall content and website type-you want to build for your business. This can also be a time for setting your objectives.

Here are some common objectives for setting up website businesses… see if you can identify your own objective

Reputation…you may want to establish your reputation
Lead generation… to build a customer base
Product information to bring awareness to you market of your product
Entertainment if your business is of the entertainment type
Communication if you want to have an online community or membership site
Distribution if your website has free downloads
Revenue or advertising if you plan to build a legacy site and generate revenue from cost per click advertising
Revenue from products if you are going to sell digital products

Whatever your objectives you are better off -clarifying your purpose- before you start creating content for your website.

I call this back-to-future planning. Stephen Covey bestselling author, “seven habits of highly effective people” calls this” beginning with the end in mind”.

Secret#2 Make Your content entertaining and interactive.

When you make your content entertaining and interactive, you make your website stick.

Stick-ability is the key to having a quality website. Studies have shown that the average website visitor spends no more than 2 minutes. And visitors “stick” or stay longer when the content of a website is compelling enough to solve their problems.

Bob Bly, bestselling author and copywriter talks about the bar stool test as a yardstick- to producing engaging content- for your website.

The bar stool test is measured by comparing your content to having a conversation with a friend in a bar.

If your written content will not engage a friend or visitor in a bar or informally, then the possibility of having an engaging content is low.

Another way to see if your content is engaging is to read your written content aloud. See if your written word sounds right in your ears or to a second person. If your content does not sound right to you then you need to revise your content.

Bottom-line you provide valuable content when the content you provide is entertaining, holds the attention of your website visitors. And they come back to read more content on your website

Secret# 3. Provide informative, current, and up-to-date content about what is happening in your niche.

There is a saying amongst stock market traders, “the trend is your friend”. Trends refer to changes in the market place. Political economic or cultural issues could change market behavior.

Your business must be aware of the trends in your target market so you can tailor your website to cater for your customers. By keeping yourself up to date on happenings in your market…you can constantly update your website content to provide solutions and adjust your product offering to your market place.

You also communicate to your customer you care about them.

Secret#4. Give free valuable information in exchange for relationship with your prospects.

The commonest mistake internet entrepreneurs and even well-established companies make is…to think of only making sales to the customer.

This is counter intuitive to how the internet works.Most contact on the internet starts with web surfers looking for information.

You build your credibility when you give visitors valuable information free. Now there should be a distinction between what is free and what you want them to pay for.

Nevertheless, you are going to rate better as being helpful because you gave your customers free valuable information… and they will come back to you again. When you create an opportunity for ongoing contact with your prospect, you increase your chances of selling to the customer

Secret# 5. Seek to build relationship with your content

When your website provides-valuable content. You create opportunity to build relationship with your prospects. You can convert prospects to paying customers.

The key to building relationship with your market is to get them interacting with your content.

The best way to do this is to create a space on your website for comments, feedback. You could set up a forum or online community. One of the best ways to grow your business online is to use the apple model-get your customer to become advocates for your business.

You can only achieve this status when you become the go-to-business to solve the problems in your niche.

The bottom line……

The internet is going to keep on growing and the competition is going to be fierce, customers are going to get more sophisticated.

The good news is you can still tap into the rich opportunities in the coming years.

You can achieve this by providing valuable content that is entertaining, interactive and uplifts your customers. And this still bores down to the axiom-content is king!