November 2022 - Page 7 of 11 - BOLLYWOOD SURKHIYAN

The Human Factors

Many of us don’t realize how truly unique each of us is. DNA molecules can unite in an infinite number of ways. The number is 10 to the 2,400,000,000th power. The number is the likelihood that you’d ever find someone just like you. If you were to write out that number with each zero being one inch wide, you’d need a strip of paper 37,000 miles long!

To put this in perspective, some scientist have guessed that all the particles in the universe are probably less than 10 with 76 zeros behind it, far less than the possibilities of our individual DNA. Our uniqueness is a scientific fact of life.

Our uniqueness is what creates variety in human interactions. So with such uniqueness what common characteristics bring us together? The human makeup can be categorized into four elements: 1) Intellectual, 2) Physical, 3) Emotional and 4) Spiritual. Our life experiences shape each of our four elements and together with our DNA we become defined. Collectively our elements represent the gifts and abilities of life we have both the good and bad that we ultimately share with others through exchanges and future experiences.

When we enter the virtual world we do so with the history and experience in human relations of our physical world. What and whom we associate with tends to follow form of our physical world thus creating our technological DNA of affinities. Our personality will affect how and where we use our gifts and abilities within virtual communities. For instance, two people may have similar intellectual knowledge and experiences but if one is introverted and the other is extroverted, that intellectual knowledge will be expressed differently.

The more we participate within virtual worlds the more pronounced our technological DNA and virtual personalities become. Like stained glass, our different personalities reflect different shades of light within virtual communities. Our virtual life takes on different shapes as we begin to express ourselves to others individually and collectively through the groups we participate in. Our virtual life also takes shape based on what groups we belong to and whom we are connected. Our physical life is shaped by our physical world experiences of the past. In determining our shape within the virtual world one should consider what they desire for experiences in the future.

The physical life experiences we bring into our virtual life include:

Family experiences: what did we learn?
Educational experiences: what subjects interest us the most?
Vocational experiences: what jobs have we been most effective in and enjoyed most
Spiritual experiences: what have we learned from our own spiritual walk?
Community experience: what have you learned from and about providing service to communities?
Painful experiences: what problems, hurts, thorns and trials have we learned from? What has these experiences taught you that others may benefit from learning from and through you?

The virtual world human factor connects people where they are and provides the means to help individuals gain from others for the purposes of getting to where they would like to be. The essence of community in the virtual world is helping others learn, connect, gain and exchange in meaningful ways not unlike our physical world but the technological medium extends our reach and enables richness of relations.

Social networks enable individuals to leverage their human factors for the benefit of others thus creating a giving exchange that provides enrichment. This feature is one of the factors that create attraction for individuals to participate within social networks. The technological medium has accelerated individual abilities to reach more people than we ever could in the physical world. This new reach extends the promise of satisfaction through human relations which enriches human experiences of giving, sharing, learning, relating and re-enforcing or improving ones identity.

Our virtual world can either extend current factors in our human relations in the physical world or create new opportunities for us to improve the factors for ourselves and those we are connected to, both physically and virtually.

What say you?

3 Things You Should Do To Be Successful In Digital Marketing

According to the latest research report, businesses will spend over $77.4 billion on digital marketing. As a small company, you don’t have much money to hire a high-flying digital marketing company to market your business-you have to do the work yourself. To stay ahead in the game you need to do a number of things:

Focus on both social media and search engines

The easiest way of advertising your business online is using Google Ads. Most of the people go for search engine advertising but you shouldn’t limit yourself to it. You should also try and take advantage of social media. When creating a social media advertising campaign, target customers within your city or community where your store is located. This is to avoid spending unnecessary amounts of money. Doing so also increases the conversion rates. To do this, you should include keywords that are specific to your business. It’s also highly recommended that you include your business address.

Pump up the ranking of your site

While Google Ads provide you with almost instant results as once you use the right keywords and ad text you start driving traffic to your site instantly, you shouldn’t forget about your site. Daily, you should focus on improving the ranking of your site. In addition to adding high-quality content, you should also aim at getting as many high-quality links as possible.

The easiest way of building high-quality links is creating high quality, shareable content. The most effective form of content that has been used for years is infographics. Once people share the infographics on their site, you get high quality backlinks that pump up your ranking.

Focus on mobile

Studies show that 80% of internet users use their mobile phones. Since you will be advertising your business over the internet, you should pay a lot of emphasis on mobile phones. The first thing that you should do is ensure that the design of your website is mobile friendly. In addition to this ensuring that your users have a great experience, it also aids in increasing the ranking of your site. You should also create apps, features, and functions that will help your users to have a great experience.

Conclusion

These are the things that you need to do to be successful in digital marketing. To give your customers what they want you should first take your time to research and understand them. Understand what they like and how they like the Adverts delivered.

How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development

– Search engine optimization and marketing

– Mobile marketing

– Email marketing

– Social media marketing

– Online advertisement

– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

Is Google AdSense Your Only Revenue Source?

Is Google AdSense your only source of internet income? If your answer is yes, you should look more sources of revenue stream. If you intend to apply more than one Google AdSense account, think twice if you have such intention. Your AdSense accounts will likely to get banned. Yes, this is a true fact. I know you hate to read every word on their terms of service, including myself. However, when you have a multiple AdSense accounts are suspected to be misused, not only your account, all your earning through Google AdSense will be forfeited too. This will not happen immediately but will happen over time. So use your AdSense with caution.

But what happen if your AdSense accounted is being suspended? With today’s Google stringent AdSense application criteria, it will take a lot of effort to recover your AdSense account back.

Alternatively, you can buy a Google AdSense account via AdSenseG. However, there is no 100% guarantee you can get an account even you willing to pay for it, unless your application is able to meet their review criteria. At least, you must have a good business website to submit your application for review.

Here is a little secret way where you can try to apply an AdSense account absolutely free. It’s easy and free and you don’t even need a blogger blog.

Step 1: Sign up with Indyarocks

Step 2: Complete the minimum requirements through Indyarocks with AdSense application. (i.e. you have to upload at least 10 photos and fill 50% of profile information and so on.)

This site is a social media site from India. It may look award for you to join into the site if you are not from India, however, if you still having a hard time to apply an AdSense account, it is worth to try this alternative way out to see if this works for you. As long you don’t give up, you will find a way.

If you are serious to earn money online, Google AdSense is one of the many earning channels you can use on internet marketing. You will face many obstacles on the journey of internet marketing, especially for a newbie in this field. Walk away is not an option. If you choose to face your obstacles, you are likely to achieve success on internet marketing.

What make internet marketing turn out to be successful is to figure out a system that will work. Find a way that a human can easily to do it as possible and then figuring out how to do it. Repeat the same process of the system and turning the web traffic into money.

Before starting an online business, sit down and take a look at your business. Make sure you don’t fall into the trap that will turn you fat and lazy. One important thing to take note, make sure you are not getting most of your traffic or leads from one source. If your only source of traffic fails, your business will not able to generate income for you.

This also implies to your income source. Let’s say, if your Google AdSense is the only source of income generator, and it has been suspended by Google, there will be no other avenue to replace your current AdSense revenue. Does this make sense to you?

Maximize Return on Investment With iPhone Apps

Software developers can build an iPhone app, but not everyone has the secret to generate money out of iPhone applications. The method is tactical, planned, and very straight forward. If anyone has a palatable iPhone application idea, then work is moving in the right direction, but still lots remain to be explored.

Maintain Simplicity of your iPhone app

Keep your application practical, focused, and small. The smaller application file will run faster and attracts prospective buyers. If the application is big in file size, buyers might avoid your app due to space constraint on their iPhone. As a result, sales get reduced and there is less earning with your iPhone application.Avoid extra features into your application. If it is so vital, save them and release an upgraded version after some time with these extra features which can be charged.

Develop an app which are simple for users to use it repeatedly.

Earn money from Web Advertising and Web Advertisers

Google AdWords and Google AdSense are two famous tools for Advertising and Advertisers respectively. AdSense allows displaying an advertisement for your app web pages. AdSense will intelligently optimize your application presence over the web and in return generate wealth for your iPhone application.

Submit iPhone Application on Apple’s Web Application Directory

Apple’s directory is a premiere catalog of the most recent iPhone applications. As much traffic is impossible from any other directories, so it is advisable for an iphone apps developer to submit at Apple directory. After submitting your app, Apple reviews your application.

If everything is right, it will take not more than one day to get approved from Apple. After that your app finds position on the top, because they put newest app at the top of their chronological list. This position is crucial for your earnings; because more your application will be visible, more money gets generated.

Resubmitting Your Application regular with revisions

Apple re-list app, if one resubmits with revisions. Fill resubmission form and also fill “What’s New” section. Even if, revisions are minor, still resubmit it. Visibility will get increases by placing your app at the top of a directory again.Prefer to resubmit your application on Thursday or Friday. Apple does not re-list application during weekends, so your apps will stay at the top for the longest period.

Repeat Tips and Earn Maximum Profit

All of these steps increase exposure and buyers, but do not assure the success of your iPhone apps. iPhone app must be compelling, efficient, practical, and concise. If your app is palatable, then follow these steps and defiantly get success.Market of iPhone apps development is emerging fast. It is good to hire iPhone developers who have the capability to build customized applications.

Where to Start Learning Android App Development?

When it comes to mobile development, there are a lot of options out there. React Native? Sencha? SDKs? APKs? Xamarin? It can all seem a bit much. Hopefully this guide gives you a good idea of what you are facing when you develop your first Android Application, and it basic steps it takes to get from an idea, to a Playstore listing.

The Idea

The first step to any mobile application is the idea. Think of something that you, or someone you know, would find useful to have on their phone. This could be something simple, like a new way to browse your favourite website, or something more complex, that might even involve a bluetooth device. You don’t always have to innovate, you just have to do something better than what is out there.

The User Experience

Don’t make the mistake of underestimating the value of your user’s experience within your application. If a user gets frustrated with your app, they are likely to stop using it. Have a look at your favourite applications. What makes them pleasant to use? Ask your friends to try the app out, look for feedback and utilise it.

It may help you to visualise the interface and use of your mobile application using “frameworking” and “timeline” software, but you can also just do it by hand on paper.

The Design

The design of your application is also very important. This includes the development of a “Brand”, a consistent design throughout your application and store listing using Logos, colours and fonts.

The Money

No one likes adverts. It’s the painful truth. Ideally, you should avoid trying to monetise your application too early as you may scare away potential long term users. It’s what Amazon did, they took (and are still taking) hits with their business in order to secure long term customers.

The Language

Despite what some people may try and tell you, the ability to write your own software is critical to a well designed application. It may seem scary to start with, but there are a large number of guides out there, such as Codecademy, or scotch.io, that will help you. Don’t try to run before you can walk.

As for which language you should learn, it comes down to what you want from your application, how much you are willing to spend, and what you are most comfortable with, which will be discussed below.

Your application will have to be well developed in order to succeed. After you feel comfortable developing in your chosen language, it is time to move to mobile development.

You have a number of options here, some easier than others.

One option is React Native, which is written using Web technologies, such as JavaScript, JSX and HTML. This is a version of Facebook’s React framework that can run “Natively” (in the operating systems own language) which generally increases performance. It can be very difficult for beginners.

Another option is Xamarin, a framework recently purchased by Microsoft, which uses C# and Visual Studio.

Yet another option is ExtJS developed by Sencha, which is again, JavaScript.

The most popular IDE for Android App Development, and the one I recommend for this guide, is Android Studio, which is multiplatform (Windows, OSX and Linux), and is developed by Google.

The Backend

Depending on which type of application you are looking to build, you may need a “backend”, basically a computer which deals with all the data your application requires, and generates. Applications that require a backend include a social network application, or a chat application, whereas applications such as a calculator or similar generally do not require any backend code.

Generally, this is written using PHP, NodeJS or some other code that sits on a server somewhere, usually with some sort of database such as MySQL or MongoDB. If you aren’t willing to purchase and run such a machine yourself, there are options out there such as Amazon Web Services or DigitalOcean, which only charge you for the resources you use!

The Testing

Ideally, it helps to have a test device, which could be your own device. To enable development on an Android device, simply click the “Build Version” within the phone’s settings, in “About this phone”.

If you don’t have a device at hand to use, that’s okay as well. Most Integrated Development Environments (IDE), including Android Studio and Visual Studio, include a device simulator for their respective operating systems. This can be useful to try different phones with slower hardware and different screen sizes, to make sure your application is widely accessible.

The Packaging

For the Google store, you have to create a “Signed APK”. The APK is created by the IDE, and then “signed” using a keyfile that is generated using your information. This key is unique to you, and makes sure that no one else can upload a copy of your application with embedded malicious code.

Google Playstore has it’s own guidelines and procedures that you must follow for it to be accepted, and it is not uncommon for applications to be rejected, so be careful.

If everything goes well, you will be able to see your application in the store of your choice. Good luck!

Digital Marketing Strategy

With new Search Engine Guidelines and Rules, 2013 poses a great opportunity for businesses to strengthen their online presence dramatically. Since July 2013, the old SEO rules do not apply in the same way. Now is your best time to commit to a digital marketing plan that will work for your business. With Google allowing its Hummingbird to spread its wings, companies using good marketing tactics will reap the rewards in time. Below is a list of key factors for all companies to integrate into their online list of things to do. You should also keep a list of sites, emails and passwords used for everything you do. Trust me, when you get to a certain level, you will be glad to have the list. You should also keep track of results for each aspect of marketing. Something simple to be able to check for improvements on a monthly basis, and check on your return on time invested.

1. Onsite Optimisation & Keyword Research

Make sure your website is well designed. A nice mix of headers, text and images are required to comply with SEO thinking. Aim for about 300 words in the copy of the text, make sure headings are tagged as H1, and all images are named correctly. This will all help the search engines associate your site with what people are searching for. With access to the code of your site, create a site map, create accounts for both Google and Bing webmaster tools and submit your site to both directories with the sitemap.

Then focus on how your site appears in search engines. Use a Digital SWOT analysis of your business, and focus on relevant Keyword Generation, Meta Tag creation, Title Tag Creation and Home Page Re-invention to maximise your visibility for your potential customers.

This first step will improve your results instantly. You will see a great return on the investment within a couple of short months.

2. Offsite Optimisation, Links & Backlinks

Offsite works are an equally important part of a strong digital marketing campaign. The focus of offsite optimisation is to have the internet point and look at you. Aim to connect your website to high ranking existing websites. Google Rank of 5 or above and High Alexa traffic ranks are what to look for. Avoid sites that have more ads on the pages than content.

Social Media Basics: Include in your plan to create business profile pages on the 5 most visited social sites: Facebook, Twitter, LinkedIn, Google+ and Pinterest. Each business page should have links to your website, and links from your website to these pages in return. Each page should be set up with content about your business, text and images, contact details and opening hours. You should also invest time in relevant pages/links/circles etc to get you going with followers and supporters.

Social Media Extras: In addition to the top 5 sites, you can also choose extra social media sites to be a part of, which will really set you apart from the competition. The best of the rest: includes Tumblr, Stumbleupon, Foursquare, Squidoo and Instagram.

Depending on the level of involvement with social media, you may need professional assistance keeping on top of them all. Ideally, each social media avenue needs 45 minutes to 1 hour per week, to update with fresh content, and to network out across the platforms, getting new followers, likes and links.

Backlink Strategy: It is important these days to focus on quality, rather than quantity when it comes to backlinks. Depending on your business, different links will work for some and not for others. An important start is to get listed will local directories and also focus on your competitors links. Search for ‘free online directories’ in Google, and a list of website submission directories should appear to you. Take some time to fill them in and submit. Bear in mind, some take longer than others to be processed, so keep a list of what has been accepted and what is still being processed. Some directories offer paid features. These can be good features, but make sure to do some homework and use the best value option for an appropriate return on investment. I have come across cases where 1 directory in particular gives free website business links, and offers minimal paid services to promote your social media, and a full package including a homepage with SEO features on their sites for less money in a year than it costs to rent a domain and hosting package combined. It also helps you by association to use their existing ranking to your benefit for your keywords. You can go even further and also seek out like minded businesses, suppliers, agents, users etc that your business deals with on a daily basis, and start a dialogue to each promote each other’s websites through a backlink. In this case, there is strength in numbers, and a credible link will serve you both well.

3. Video:

The next best way to promote your business is to create a video to highlight your products and offerings. The availability and popularity of sites like YouTube and Vimeo make it a must have to be involved in. Get a 2 -3 minute video created on your behalf, load it to YouTube and embed it into your site is the best place to start. While publishing videos may not directly earn money, clever businesses use video marketing as a tactic to improve consumer engagement, click-through, and traffic. They also help to bring in search traffic since the major search engines started ranking videos in their results pages. Including video in emails increases open rates by 5.6% and click-through-rates by 96.38% when compared to standard email marketing. Videos have a 50 times better chance of ranking within the first page Google for their respective keywords. They also increase traffic for businesses when they are shared. There is always opportunity to go viral.

4. Mobile Sites And Apps:

Typically, most websites are made between 900 & 1000 pixels wide. No surprise, but they are designed to be viewed on computer screens. Smartphone’s usually want to view sites around the 350 pixels area. If you don’t have a responsive design to accommodate the screen size the site is being viewed on, it will look awful, and the viewer will move on. Test your site by clicking here. An App or a Mobile site are a fantastic way of getting your existing website to this generation of how the internet is seen – the mobile phone. Apps are very cool, but can be expensive to produce. The app marketplace is growing, and creating involves a full re contenting of your existing website. Apps vary in size, cost and function. A mobile version of your site and mobile technology such as SMS and QR Codes can reach the same market. Using directory sites, your mobile site will be found easy and be more usable for the end user, your client. Using the same code as your website, a single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Mobile website URLs are easily integrated within other mobile technologies.

5. Fresh Quality Content and Blogging:

Write, write and write. Increasingly, search engines place a lot of faith in any new movement they can track. Creating and adding fresh content to your existing site qualifies as this. When the bots and spiders visit your site, if there is new content to report, the search engines will take this as a positive. If you run a site as a blog, of course with new posts you are adding fresh content. It is assumed that the content and quality of the blogs is in your own hands. Remember to write both original and quality material. Do not copy and paste someone else’s work just for the sake of having something new to publish. That undermines the legitimate process. If you like what someone else has done, like it and give them a public share and credibility. If you cannot write enough fresh material, you can seek out guest authors, who will gladly write for you in exchange for credit. If you run a business site, and have no interest in inserting a blog for content, a few points to look out for on your site are simple things to correct. Make sure you have a copyright someone where on the home page. Make sure the dates and years are correct. New customers are more likely to use business websites when it is clear that the sites are being maintained and have the current years listed in their copyright. Get into the habit of checking your own website frequently, searching for any aspects of the content that could be updated. At the very least, integrate a Facebook or twitter sharable links and an email link if possible. This will help you get your content shared across the web without you having to do it. Other visitors will do it for you if they like what they see.

Microsoft Lync – The Pros And Cons For Business Explained

Deploying a solid BYOD strategy is turning into an ever increasing pressing challenge for businesses.

Employees currently expect to be ready to use their own device for work, no matter whether or not it has been sanctioned by their IT department or not. In fact, a third of Smartphone owners utilise their device at work right behind their IT department’s back.

Part of the explanation behind staff preferring to use their own devices at work is that they feel more productive sourcing their own apps. As an example, the favoured VoIP app, Skype, is the 5thmost downloaded free app globally on Google Play. however may investing in enterprise-wide universal communications (UC) apps enable staff even larger productivity gains whereas keeping information safer and more secure?

Enter Microsoft Lync

Microsoft retired their office Communications Server (OCS) software system with the launch of Lync in December 2010. This software system amalgamates individual tools like video conferencing and instant messaging into one server-side platform, creating a simple to install and manage BYOD solution as well as being cheaper in many circumstances.

Benefits of Microsoft Lync

Lync provides some key advantages over OCS, specifically:

– Seamless integration of software -Switching between the use of instant messaging or document sharing and VoIP has never been this smooth

and seamless.

– Better bandwidth management -With OCS an infinite quantity of users can be active on your network at an equivalent time, using up bandwidth and deteriorating quality. Lync permits network managers to allot bandwidth, limit users and even split audio and video streams across each WAN and internet at the same time, limiting the impact on bandwidth.

– Cheaper than different solutions -Although the complete Lync package prices are $245 per user, this can still be still cheaper than its major rivals.

– Enables workplace communication on the move -In terms of BYOD, Lync provides the perfect answer for businesses who would love a lot of management over their app portfolio whereas still permitting staff to work flexibly on their own devices.

–

Drawbacks of Microsoft Lync

Despite the key advantages of Lync, it still suffers from some drawbacks:

Higher bandwidth use overall -You might have higher management of bandwidth allocation, however thanks to the upper technical needs of Lync it will eat up a lot of bandwidth overall.

Encouraging adoption -By now several of your staff are going to be accustomed to operating with applications like Skype to fulfil their communication desires. Encouraging them to ditch what they have already installed on their device in favour of MS Lync can be tough, though with enough preparation and consultation it ought to be simple enough.

Guaranteeing productivity gains -Lync is supposed to increase productivity by providing staff with a universal communications platform, even once they are on the move. However this level of communication can be distracting instead of helpful, particularly once staff feel they have to see all communications on the move.

Microsoft Lync is, of course, just one answer to universal communication needs, and one part of a gigantic BYOD puzzle. If you are curious about enabling BYOD for your business, several companies firms exist within the market to assist you on your way.

Fast Web Design: How to Use Wix Templates

It may or may not surprise you to hear that the majority of traffic from the internet is derived from search engines. With that said, search engines should be the first place that you should turn to to promote your online presence. Ensure that search engines know that your site exists by submitting your link directly to them. Once that’s out of the way, the best way to improve your search engine presence is by taking the time to improve your SEO. Right know, the search engines that generate the most traffic are: Google, Yahoo, Bing.

Back in 2006, Wix came on the scene to change the way people create websites. Wix build a powerful yet simple solution that made the process fun and creative, without having to know the complex language that is code. Wix maintain an easy-to-use website builder with tons of capabilities and features to make running your business online easier than ever.

A customizable virtual dashboard that’s filled with handy shortcuts, information, tips, and more.

An Editor which was designed to help you create a rich and visually superior online experience for your clients and website visitors. It lets you tell your story in the most striking, compelling, and effective way, while providing top notch functionality and performance. The idea is to give you a tool that doesn’t require “a getting used to” but an intuitive and user-friendly plaform that helps you carry out tasks quickly and easily. The Editor makes it easy to customize your site exactly the way you want it. No creative limits or coding needed.

Hosting at Wix will keep your website safe and secure. Successfully grow your website and business with powerful web Apps and Services. Your website will look amazing on any device. Get a mobile version of your site in just one click. Make a great impression on your visitors with a custom domain. It’s easier than ever to get your business online with a simple and beautiful one-page template. There are many more features, Apps and templates which are updated frequently. Wix has something for everyone, so whether you’re a photographer, musician, small business owner, entrepreneur, or student, Wix provide all the tools and features you need to build an amazing online presence.

A Help Center that can answer your questions or you can go to the Forum to submit a ticket for specific questions to your needs with 24/7 support.

When it comes to eCommerce, a beautiful, professional website is a must. Customers will only purchase online if they think your website (and thus your business) looks legitimate. Make sure your website is modern and draws attention to the best you have to offer. You need a website that shows up when your customers are searching on Google and other search engines.

The art of ranking well in searches (know as Search Engine Optimization or SEO) can seem a bit complex at first, but there are quite a few steps you can easily take to give your own site a good shot at soaring to the top of Google. Get lots more SEO tips for your online store in the Wix Blog.

The Wix Blog provides us information on marketing our products. One approach that is somewhat neglected is to conceptualize your product more like a service. Because you want customers to see your brand as an integral part of their life. When real customer review your product, they are ultimately describing its functionality and its impact. In other words, they are describing what kind of service the product has given them and how satisfied they were with it. By showing your customers that their opinion matters to you, you extend your relationship beyond the selling of a product. You become a caring service provider. Good marketing takes into account not just the materiality of the product that it is selling but also the meaning that it bears. Consider all the different positive experiences that your product can create for your customer base and let these experiences guide your marketing strategy.

When you start your own business, you don’t get a handbook explaining the ins and outs of marketing. Subscribe to a trustworthy blog that provides detailed information and actionable tips on all things marketing for small business. The Wix Blog should be your first subscription, but don’t stop there. Dig deeper to find specific blogs and online resources that cater to your niche.

Having a comprehensive online presence demands more than just creating your website. It means managing, bringing visitors to your site, and marketing your products.

Potential customers often decide in an instant whether or not they like your business, simply by looking at your website. When it comes to your website, beautiful is more than screen-deep. To reach out to customers Wix created an easy way to manage all of your contacts, straight from your My Account dashboard. You can reach out directly to your most relevant target audience with updates, deals and coupons that interest them with Wix ShoutOut. You can easily create coupons for your Wix store or send out coupons and discount codes via ShoutOut, over email or on your social media sites.

To make life easier, you can use Wix to setup automated emails to everyone who purchases a product from your store for the first time.

The Wix Mobile editor can make your website more friendly for your users and make Google happy, since Google is penalizing sites that aren’t mobile optimized.

Want more people to discover your awesome site? The most crucial ways to promote and send more people to your website is by improving your page’s SEO. Guess what? The folks at Wix have thought of that too. Make sure your site’s SEO is completely covered by trying out the SEO Wizard. The SEO Wizard will crawl your site and give you an easy to understand report on how you can improve your site’s SEO.

There’s no one way to create a masterpiece of a website like any true art form, variety is part of what makes web design so interesting. With so many different elements at your disposal, website creators have countless opportunities to make something beautiful. When great images and great text come together, it’s a thing of beauty. Using a combination of boxes with images and colors, you too can play around with the Wix editor to achieve this result. One of the easiest ways to make your site look and function beautifully is by making sure that all of the objects on your page are neatly in place. A great way to do this is by organizing each of your pages by aligning your objects. Aligning objects on your Wix website is super easy – in fact, there’s already a grid laid out for you right in your Wix Editor.

Managing your site’s SEO is the most important thing. You can do to promote your website online. Good SEO can shoot your business to the top of Google pages and earn you a steady stream of organic traffic. Giving each page on your site a short, clear and descriptive page will give Google a better idea of what your page is about and help with your overall SEO ranking.

Having your own logo is one of the best ways to give your business a professional edge, plus it’s great for your SEO settings. The Google title, or Meta Title as it’s more formally known in the SEO world, is how your site will appear in search results. Having certain pages hidden from Google (or non-indexed in SEO terms) like password protected page is a great way to keep key web pages private. Google does not recognise images so by adding alt-text to your images helps search engines categorize your pics and understand your page better, which ultimately leads to an overall better SEO ranking.

Site crawlers take to your site to find keywords about what you have to offer when people use these keywords to search business just like yours. Every page on your website has a distinct role. Make sure to highlight those roles by emphasizing specific keywords on the titles and content of your web pages.

Even though Wix is not hard to use, many companies do not have the time or skill to bring their own website visions to life. This gives Wix Certified Webmasters the ability to use their knowledge to serve an important and potentially lucrative role.

Clients can save money on the hosting portion of having a website by working with Wix because they also offer affordable hosting for all of their websites. Additionally, designers who create sites on Wix.com and other similar platforms are likely to offer a much more affordable rate than those who create custom coded websites. Finally, because Wix is so intuitive, clients can easily learn how to maintain their own websites. They don’t need to rely on and pay a developer every time they want to change a photo, update text or add a new page to their site. A WixEd designer is great for small to mid-tier clients who want a great website without going over budget.

How to Optimize Your Facebook Page For Your Business

SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!

The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.

Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.

Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:

Add keywords to your “about” box
Place your company website link url in your profile
You can add more than one URL so add your Twitter link, LinkedIn profile link, etc.
Publish interesting content on a regular basis that is related to your products or industry that is not ‘salesy’
Use keywords in everything you post if possible
Be social, interact, evoke comments
Add video from YouTube, add photos or products, your store front, etc.
Find links related to your site content.
Put your Facebook page url on your email, newsletter, website, etc.

The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!

The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:

Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box.
Company Data – Mission statement, Products, Services, Brands carried
URL – add links to your website, blog, and other social networking personal pages

Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:

In the search box on the top right of your Facebook page type in “static fbml”
You will go to a page of listings. Select the “Static FBML” application button.
A new page will open and on the top left side are two options. Click the “add to my page” icon.
Choose the page where you wish to add the custom content box or tab.
Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page”
A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it.
Select “edit”
A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters.
Click “save changes”
To return to your application settings page click “edit” at the top of your page.
Click the pencil next to the name you selected for the FBML application and then choose “application settings.”
To add the FBML you just created as a box select “add” next to the “box” option.
To add the FBML you just created as a tab select “add” next to the “tab” option.

Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.

Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.

If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.

Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.

There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”

Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.

SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.