October 2022 - Page 9 of 13 - BOLLYWOOD SURKHIYAN

How To Become a Horse Racing Handicapping Expert and Make Money Off The Races

It is not impossible to make money off the races, but it does take work to become a horse racing handicapping expert. Like anything else in life, you must want it to succeed at it. The reason is that so many people are trying to do the same thing.

On any given day across the country and around the world there are people who are doing their very best to handicap the races and make money. For some people it is a matter of necessity. For others it is a hobby, but they take it seriously. Whether it is an intellectual exercise or a matter of financial survival, there are people who are working at handicapping.

So if you are trying to make money at it, that is what you are up against. The only way you are going to make money and stake your claim to the millions that are wagered everyday is to become an expert.

There are different ways to become an expert. One way it to learn everything you can about thoroughbred horses and the business of racking. Unless you were born into it and grew up on the backstretch, that isn’t likely to happen.

A route that is easier and more feasible is to become an expert in a smaller sphere of influence. What I mean is that you need to select one track or circuit and learn as much as you can about the people who race on that circuit. If you have ten trainers who regularly race horses on one circuit and get to know their moves, you have a chance to win money at horse racing handicapping.

It still isn’t easy, but it is possible. It takes hours of study and you must keep notes. At first it seems like a daunting task and there is a lot of time spent just watching. Like a fisherman who waits for a fish to swim by and take the bait, you must wait for the right situation when you think the trainer has gotten his or her horse in the right situation to win. Then you need to know that the trainer is indeed going to make the move, or in the jargon of the backstretch, to “send,” the horse.

You can study the trainers on your own and begin to figure them out, but using a good method of tote board analysis like the one in True Handicapping will make it easier to figure out if the stable is betting the horse. My advice is, if you truly want to be successful, work, work, work, and use a method like true handicapping to justify a good bet.

You may just be one of the few who through hard work become a successful handicapper. If this sounds like too much work or effort, then I suggest you consider yourself a recreational handicapper and confine yourself to bets you can afford, and as they say, “Don’t quit your day job.”

Network Security – Not With a P2P Network!

Most small business networks grow and evolve as the business grows. In one way, this is good. It shows the business is growing, becoming stronger. Unfortunately, from a network perspective, it can be a disaster in the making.

Most small business networks are setup in a peer-to-peer (P2P) format. In contrast, large corporate networks are setup in a domain format. What does this mean to you?

First, let us define the two network formats. In a P2P format every PC is responsible for its own security access. Basically, each PC is equal to every other PC in the network. These networks generally consist of less than ten computers and require a large amount of administrative overhead to function securely.

In this format the attitudes of the user population is of prime importance. If they have a high level of security conscience then your network will be more secure, if they don’t your network will be wide open to insider exploitation.

You can see the problem. Ten computers and ten administrators equal little accountability.

In a domain system there is a single point of administration, your network administrator. He is responsible for maintaining the network.

A network setup in this format consists of at least one server, a domain controller, to administrate the rest of the network. This domain controller manages user and computer access, freeing the network administrator from the necessity of touching every PC in the network.

When a user logs onto her PC in a P2P network she only authenticates on it, in a domain system it is a little more complicated.

In a domain system she logs onto her computer, her login ID is first checked with the domain controller. If it is found she is granted access to the network resources assigned to her. Then she is allowed to log on to her desktop. If her ID isn’t found then she only has access to her local PC.

Now that you know a little about the two network structures you can see the advantages of the domain design.

As stated earlier this format requires planning to achieve. You must sit down and outline what you want your network to accomplish.

Consider what access your users really need to do their jobs. In the computer security world this is called granting the least amount of access required to do the job. Do your sales reps really need access to your financial files? What about external vendors?

All of this needs to be thought out and addressed.

Here’s an example of how I setup a small sales organization. This business consisted of about eight employees and the two owners. With the assistance of the owners we defined three user groups.

The owners group was granted full and complete access, while each of the other groups received lesser and different accesses. The admin group received access to the financial and administrative functions, and the sales groups receive assess to the sales and customer management data. Specifically, they were excluded from the financial and administrative and the owner’s functions.

Additionally, we setup auditing of both successful and unsuccessful attempts to view certain types of data. We did this to add a layer of accountability to the network. This increases the security of their customer’s data because we can now tell who and when the data was accessed.

Network security personnel know that most network security breaches occur from the inside!

In my experience most small businesses use the P2P format because it is the easiest to implement and because they don’t know the security compromises they are working under.

This can be a ticking time bomb for your business. Eventually, you will experience a security lapse that could land you in court.

For instance, you have an employee leave your business. This employee downloaded all of your customer data before he left. Next, he sells this data to someone who uses it to steal the identity of several of your customers. Eventually, this theft is discovered and traced back to your employee.

Your former customers in fully justifiable outrage take you to court charging you with negligence. Specifically, they hold you responsible for failing to safeguard their personal information.

Your case will be much stronger if you can show you have positive control of your network. You can point out your security procedures. Employee logon auditing, security updates, acceptable use agreements, etc. In short you can show that you have taken the steps that a reasonable person would take to secure your network and customer data.

Hopefully, your lawyer can then place the blame directly where it belongs. On the employee who stole the information in the first place. Ask your attorney about this! Don’t just take my work for it, I’m not a lawyer.

Remember, network security is a result of through planning, not hap hazard improvisation. Give your network the same attention you give to the rest of your business.

If you do not have the skills or the time to be your own network administrator, you can contract with someone to handle this for you on a part-time basis. Just make sure they are reputable, you are putting your business in their hands.

List Building, Lead Generation and Email Marketing

Email leads are definitely one of the cheapest ways in generating ROI (Return of Investment). It helps you gain from interested prospects through effective marketing strategies.

Email leads can help generate sales leads through email marketing. By building a list of people’s contact details, you can give them more information and updates about your products and services. So by the time they are ready to make that purchase, they would know how to reach your site again. This means, you need to send them email messages just so you can convince them to making a purchase.

Email marketing is without a doubt the most effect method used by business owners and Internet marketers. It offers an efficient way of sending niche messages as well as broadcast to possible clients.

There are a lot of advantages you can get from email marketing. First and foremost, sending email messages are a lot cheaper as compared to print media. All you need is a computer and a reliable Internet connection. Second, it offers a shorter time of delivery. As a matter of fact, you can send email messages in a matter of seconds. Third, it has a wide user base. These days, who still doesn’t have an email address?

Of course, if there are advantages, there are also disadvantages. One disadvantage would be the fact that there is a tendency to be regarded as SPAM. Don’t worry; there are now ways to resolve that issue. You can consider double opt-ins. With double opt-ins, after your visitor finishes filling up the opt-in form he or she will be asked to verify his email address through an automatic email you will send to him or her. If this is the case, you would need to set up an autoresponder too.

List building and email marketing are just the first two important steps to the buying cycle. To succeed in the two, you may need to consider an effective email leads campaign. To do this, you need to initially identify your target and the messages you will use in order to achieve ROI. Hence, even a single email for as long as it is dynamic and it can grab attention is enough to lead you to the right path.

You can also try buying leads. Just make sure you can buy qualified leads. Keep in mind that these leads can vary greatly when it comes to quality.

The third important step would be sending email messages to your subscribers. With a powerful email script, you can convert your subscribers into buying customers.

First Steps for Your Internet Business

How do you get started with your new Internet business?

Record 30 minutes every day (product creation)

Write a daily email (15 minutes or so)

Write 3 articles (as you practice you will get faster – 45 minutes or so)

Work on your sales letter and launch emails (1-2 hours)

Can you imagine what things will look like this time next year if you follow this simple plan?

Now, it might be tough at first. It might even hurt to do these things initially because you have to make yourself work. It’s not always easy to create new habits!

For example, you begin a new exercise program at the gym. It might be simple, it may only have 6 exercises. But, when you go do the exercises, as you’re supposed to do them. And you do them for 45 minutes, when you get done, you’re in pain. Hopefully not bad pain, you’re just tired, and a little sore. You worked hard, it’s not easy. Then, tomorrow, when you go back to the gym, it’s even harder.

It’s a simple workout. 6 exercises. But, it’s hard to do.

What I’ve just given you will have some elements that are hard. I can’t tell you what they’ll be. For some of you the hardest part will be recording. For some of you, the hardest part will be that outline. For some of you, the hardest part will be putting a price on it. For some of you the hardest part will be simply taking my word that you can sell your coaching program before you create the lessons.

For each of you, there’s going to be a different thing that’s hardest. Here’s the thing, I’m going to look you in the eyes over this phone right now, as I speak into the phone, as I speak to you. If you’ll do everything I’m teaching you now. And, especially follow the daily instructions I’m going to be giving you in those 7 modules. You will complete all of this. Now, some of you, if you put 8 or 10 hours a day into it. You might complete everything in 2 weeks. Some of you, that can only put 2 or 3 hours a day, maybe it’ll take 8 weeks instead of 7. Maybe it will take 9 weeks instead of 7.

Maybe if you type a little slower, maybe it’s going to take you an extra week. Maybe if you’re a really confident person, and you can whip out 2 or 3 hours worth of recording in one sitting, instead of 1 a day like I’m going teach you. Then, perhaps, you’re going to get done faster and it only takes 4 weeks instead of 7. But, I can tell you this, the instructions I’m giving you today, the instructions that are on the download page that you’ve already received. The instructions that are going to be on the weekly modules, the daily instructions. They’re complete. If you do everything I’m giving you to do, you are going to, in approximately 7 weeks, 5 for some of you, 9 for some of you maybe. When you complete all of those assignments, you’re going to have a bona fide business. You’re going to have a list, you’re going to have a squeeze page, you’re going to have traffic, you’re going to have articles, you’re going to have products, you’re going to have a coaching program. It’s all going to be automated, and you’re going to be able to start building bigger and bigger.

That’s what you’re going to have, if you simply… do… the… work.

Learn the Marketing Process and Work it!

I recently came across an entrepreneur who was very interested in learning where

publicity and marketing strategy fit into the end result of more sales. His question

was very valid as many unintentionally confuse marketing and publicity with sales.

So what’s the difference? Publicity is all about the ”buzz’, the word that

gets out about you, your company, your cause, or the great work you do. It is about

getting the story out. Publicity backs up marketing and sales because it initiates

the whole process of converting the public to your way of thinking. It makes them

aware of who you are. Afterall, how is someone expected to purchase your services

if they do not even know you? Do not fall into the trap of going for the sale without

getting your name known first.

Publicity is just as much about getting your name known as it is about building

credibility. Human psychology states often enough that if others see value in an

idea, your prospects and prospect market will as well.

Marketing on the other hand, works on the presumption that your prospect market

is already aware of who you are. It takes an established and recognized brand one

step further to action for your prospect. Marketing effectively plays to an emotional

or sometimes logical reasoning of why the public should buy what you have to say.

Both of these concepts are essential yet unique in the eventual development of

sales.

In order to make your product/service or organization a household name, you need

to learn and master each phase effectively. Before going off to sell your services,

follow each of the steps in the inverted pyramid.

The inverted pyramid theory works on the premise that all sales or motivations take

place first with getting the word out. In other words, publicity. From there, marketing takes over. It is only once these considerations are in place that sales or

the actual ”closing” of a deal can occur.

Beginning with a strategy of how you wish to brand your organization through to

the publicity you need , all require individual efforts before people begin ‘knocking

down your door”.

Once your satisfied, give some serious thought to the marketing materials you’ll

want to use when people start asking for more information. And above all, never

stop reviewing and testing your brand.

Working Capital Financing – Why Asset Based Lines of Credit Work

How can Canadian business owners and financial mangers secure working capital financing and cash flow financing for their business at a time when it seems that access to business financing provides significant challenges?

The answer is that a potential solid solution exists by the name of an ‘asset based line of credit ‘otherwise what we call a ‘working capital facility’. What is this type of financing is it new to Canada, and more importantly – how does it work and what are the benefits and risks?

Although asset based lenders tend to be specialized independent finance firms many business people are surprised to find that deep in the bowels of a few Canadian bank there exists small, somewhat boutique, divisions who specialize in asset based lending. Ironically they are many times competing with their peers down the hall in more traditional commercial corporate banking.

The most active assets these firms finance tend to be ongoing receivables and inventory, but in many cases, utilizing an expert advisor or partner you can structure a facility that also includes a component of equipment and real estate.

Generally speaking a good way to think of an asset based line of credit is one that for a temporary period, typically a year or so in our experience, allows you to margin up and get higher advances on receivables and inventory. That translates into more cash flow and working capital.

One of the main attractions of an asset based lending facility (insiders call it an ABL facility) is that your firms overall credit quality doesn’t play the largest role in determining if you can get approved for this type of financing. As its name suggest, financing is on your ‘assets ‘! And doesn’t really focus on debt to equity ratios, cash flow coverage, loan covenants, and outside collateral. Business owners who borrow from Canadian chartered banks on an operating or term loan basis are of course very familiar with those terms – in some ways we could call them ‘ restrictions ‘

Most lawyers and accountants will tell you that any type of business borrowing should in fact be entertained only with a respected, trusted and credible business financing advisor who can guide you through the roadblocks and pitfalls of any commercial financing arrangement. Missteps in business financing can lead to long term negative effects around such issues as being locked into a facility, giving up too much collateral, or being locked into pricing that isn’t commensurate with your overall asset and credit quality.

What are the key issues you should consider when considering such a financing facility? Primarily they are:

-Advances rates on each asset category (A/R, inventory/equipment)

– How is pricing defined (asset based lines of credit and ABL lending is general is more generous in overall facility size, but you should ensure you are only paying for what you use

– Contractual obligation – in a perfect world (we know its not!) you should be focusing on the ability to pay out at any time, or at a minimum with some form of nominal breakage fee

– Ensure that the asset based lending facility, which generally costs more, will allow to you remain or focus on profitability; we spend a significant amount of time with clients on how that can defer the additional costs of Abl facilities by several different strategies

So whats the bottom line. As always it’s simple – consider asset based lending and an ABL facility as a solid alternative for financing your business. Work with a trusted advisor as this type of financing is generally either mi understood or not too well known in Canada. Be selective in structuring your facility around issues that work best for your firm re benefits derived.That’s solid business financing sense.

4 Points to Consider When Understanding the Role of a Digital Agency in Business Success

According to some studies the internet has been used by people to learn about available products. There is a continuous increase of online advertising that comes along with the increase in the number of internet users. Because of this, businessmen should be able to guard their website’s quality ensuring that it is appealing to internet users. That is why web designers today are truly in demand. However, previously not everyone knew about the existence of a digital agency. The significance of this agency is progressing being recognized as a significant mechanism for excellent and proper sales and advertising.

What is a Digital Marketing Agency For?

This form of agency basically designs a website ensuring is appeal to attract genuine visits. It is imperative for the designer to make use of the right keywords and design. He needs to have an understanding of the business, products and its use. He is expected to create a layout and design the site. For future expansions, the agency must have enough provisions. A digital agency serves as the web designer, online marketer and web developer.

The Agency Works with Search Engines

Without a digital agency, there is a need for advertisers to separately work with three separate agencies for web designing, web developing and online marketing purposes. While dealing with these agencies, it is likely for the manager to lose thread and end up with the unexpected result. However, with the help of a digital agency, the job of the manager is made easier as he only has to coordinate with a single agency.

It Pays to Work with a Reputable Agency

It is imperative for advertisers to work with an agency that will not let them down or rush the project and provide less quality results. The agency is expected to provide the highest quality of online services and it should make itself available for possible future changes. Advertisers must be advised about how to make use of effective keywords. Before hiring a digital agency, the business owners must conduct research first and learn about the agency and its background. He should be able to know that the agency he is about to hire is known for delivering services at the right time.

Appoint a Digital Agency or Not?

Definitely, it is a smart move to appoint the agency. However, this will depend on the business’ size. For a fairly huge business, it is not right to appoint such agency as this will minimize the business’ overall costs. The reason for this is that the digital agency will eliminate the need for a company to employ a web designer, online marketer or web developer.

Using Key Races and Trainer Angles to Handicap

Sometimes a race will seem so fast or demanding that the runners are considered to have put forth an effort that is above and beyond the usual for their class. When some of the horses from the key race run again they often win. If three horses come out of a race and win the next contest they are in that’s a very good sign. Any other horse that raced competitively in that key race should be given special consideration.

Obviously, if the race was demanding most horses will need a significant rest after such an effort, but if the horse lays off too long it may be that it will lose that great form it exhibited in that race. For that reason I don’t like to see a horse rest for more than a month after a key race. Any more than that and I begin to suspect that it didn’t return well after the race. It may be injured or lame or just exhausted. Any one of those things or a combination of them will be a reason to pass on the next race. A trainer who gives a horse too much rest is probably tipping you off that something is wrong.

Which leads us to trainer angles…

Many of the past performances that you can purchase have information about different moves that conditioners make to get to the winners circle. The ones that work get used over and again and also become public knowledge. That, as they say, is the rub. As soon as that angle gets to be public knowledge it loses a lot of its luster. Handicappers and tipsters tout the angle as if anything that is common knowledge will produce much of a profit.

Combinations of angles might be the way to go for the erstwhile prognosticator. Better yet, when a trainer does something just once, you might want to pounce on that move as an angle and play it the next time it comes around. You won’t know for sure how well it will work again, but the problem is that if you wait for it to be proven, it has very little value left.

While angles have their uses it’s best not to lean too heavily on them. A holistic approach might work best of all. Consider the angles and other factors in the race, both the dynamic and static and then form an opinion about each of the contenders. While you can form your own impact values and add up the points to arrive at a hierarchy of probability some outside of the box thinking such as intuition may also help.

Is Becoming an Unclaimed Property Recovery Specialist Profitable?

The answer to this question is: it depends on which unclaimed property you are recovering. Some funds are great to work; others can be difficult for a number of reasons, and offer little in the way of profit to the money finder.

The more difficult funds to work are just about any funds held by the state (in the Unclaimed Funds Division/Department). These funds are generally things like forgotten bank account, uncashed refund checks, unpaid stock dividends, etc. They are generally for small amounts (under $1000). They are regulated by state law, which limits finder’s fee caps at 5-15%, and worst of all, they are very public. Most states have a website where anyone can type in their name and see if the state is holding any funds for them.

While this makes it easy for you to find funds, it also is easy for your competition to find them. Worse yet, when you alert the owner to the fact that they have missing money, all they have to do is go to that website and find out where it is for themselves – and pay you nothing. Obviously, to be profitable, you have to find a way to be able to keep your sources secret.

Forget those funds. The best funds for an unclaimed property recovery specialist to work are real estate created overages. These are funds arising from tax sale, and sheriff’s sale, as well as from some probate cases. They aren’t held at the state level, and so through this legal loophole you can charge 30-50%. And these are big funds. $10,000, $50,000 – even more, sometimes. You do the math.

These funds urgently need to be worked, because unlike most state funds, real estate overages escheat – that is, if no one claims them, after a short period of time, the government gets to keep them. So not only do you get the benefit of a nice income for yourself, but you get to save these owners – most of whom sorely need the money – from losing money they never even knew they had in the first place.

With more and more foreclosures happening monthly, there’s never been a more profitable time to become a unclaimed property recovery specialist. The government is holding literally billions of dollars in funds that will be lost permanently without the intervention of a money finder.

Success in Enagic – 3 Steps to Having a Successful Enagic Business

Since 1974, Enagic has specialized in providing in-home, alkaline water ionization technologies. While they may be using the most modern technology to purify water, they still rely on the traditional “friends and family” methods of marketing.

If you are seriously looking to establish a profitable Enagic business, you will need to incorporate the following 3 steps below into your marketing campaign.

1. Know Your Customers, Your Products, and the Competition:

On one hand your target market is every living (carbon based) creature on earth, and your product, clean water, is an essential part of the existence of those creatures. On the other hand, man’s search for clean water is perhaps as old as man himself.

Your competition will come from, in part, the technology that has enabled us to “bottle up” clean water and merchandise it on the shelves of almost every supermarket and convince stores in your neighborhood.

2. Position Yourself on the Web, not your Product:

Now that you have identified with the “necessity of man”, you will need to be the expert on all the unsafe water supplies that are furnishing water to the masses of people in the US, as well as around the world. Nothing may be as important as those US Geological reports of the number of contaminated wells in the US; what medical effect that are having on (especially) the children, and the (lack of) efforts to “clean up the mess”

You may also want facts and figures on the health costs associated with “bad” water, and also the landfill costs associated with those “disposable plastic bottles”, as well as the “Great Pacific Garbage Patch”

Having massive amounts of good, up to data on the real costs of having pure water, will be the best ally you have in this marketplace. Your web site needs to give your prospect a sample of this data, and then provide a free report outlining your findings and results.

Remember you are position yourself as the expert, and people will be looking to you for answers.

3. Leave the Business Opportunity Behind

As you find people that are truly concerned, the best way for you to “kill the deal” is to start off talking about your business opportunity. These people don’t care about your business; their thoughts are with staying alive. Don’t cloud this issue… stay on course and show them how to “protect” their lives with clean, safe water.

After that bond has been created, you may be asked about “what you get out of this deal”? Now you can take out that business card, as they may be ready to get a “piece of the action” for themselves.

Successful Enagic marketers have people asking to join their business… how many people have asked you today?

In Conclusion:

These 3 steps seem very simple, yet (especially with the web site) they do require some skills you do not currently have. Being a professional, you need to reach out to other professionals for help.

Many Network Marketing Training companies specialize in teaching the mechanics of network marketing and the psychology of network marketing. You will need to have a full understanding of these, especially in developing that web site. You may even ask (your company) for help in producing that web site.

If you will follow these 3 simple steps (and forget about the local “computer whiz” when it comes to the web), a very profitable Enagic business can be in your future.