October 2022 - BOLLYWOOD SURKHIYAN

CRM Application, a Search Made Simple for All

So like several entrepreneurs, I too decided to start my own home grown/ internet presence only business. My idea of initiating such a venture was that it will add to my monthly earnings and promote a sense of internet presence and urge me to research about internet marketing. Now although I am starting as a small time home decor selling business and I do not expect it to go viral anytime soon, still I wanted an efficient way to manage my customer information and some way to keep a record as to what my interactions where with a customer and how likely is he to buy more from me. This enthusiasm required me to get my feet wet on a Customer Relationship Management (CRM) solution for my business. Now my search for a CRM solution come with the criteria that it should come within my allocated budget, preferably free or a minimum setup cost, small not too bloated for its own good, simple to set up, does not involve intensive learning curve and if possible some way to backup customer information either online or some external hard drive for redundancy.

For my search I turned to trusted Google and placed a query for CRM solution for small business. My query produced 400,000 webpages. Apart from the top ads one of the first result page was from smallbizcrm.com. Something that immediately caught my attention to this website was that they not only lay top 10 or top 20 CRM solutions available in the market, but also educate their readers as to

What it means to have a CRM solution for your business,
Does a person really need a CRM solution for their business,
Best way to evaluate horde of CRM applications currently available
And a strategy plan as to how best to prep your business to reap maximum benefits of a CRM solution

All through the means of case studies and white papers that can be read online or downloaded for later viewing. Now although all CRM applications fulfill the same purpose however not all CRM applications are made equal.SmallBizCRM They categorized various CRM installation available in market based on availability, design, coding, hosting facilities, installation platforms, cost etc. Furthermore under each category they sorted applicable CRM solutions as per market reviews including their own experience with that version.

Reading through all their reviews and judging the popularity levels of various CRM applications definitely helped me to choose the CRM solution most applicable to my business needs. Did I mention that they offer whitepapers collected from many reputable sites that publish articles on CRM solutions and provide educative content to their readers!! All above analysis and whitepapers for their readers all without any registration needs or spam mails or unnecessary advertisements under the convenience of a single URL, what more can you ask of them!

Some Interesting Features of Google Play Game Services

Google has launched many services for their Android users. Google Play Games is one of the services that can be availed by an Android user in order to save their game progress and compete with their friends using the Google+ social media. Since its inception, the platform has grown into a mature system and allows the users to undertake a lot of activities which will be unfurled in the paragraphs below.

Features of Google Play Game Services that are interesting:

The basic functionality of Google Play Games is just like the Apple Game Center. This social game feature allows cloud saves, public leaderboards, multiplayer, anti-piracy and achievements to be recorded. These features are a great addition to the game developers, as per the reports of a Mobile App Development Company, as they allow the game developers to use the Play Games SDK with their game and they do not have to develop the features themselves.

Some of the salient functions of the service are:

·Achievements: The games we play contain many achievements which can be unlocked as we progress. These features keep the game interesting, but many developers refrain from adding these features as they fear that the large size of the resulting game will discourage people from downloading it. With the Achievements feature of Google Play Games, the developer can use the achievements to their advantage without having to add them to their original game itself, says a prominent Android App Development Company.

·Saved Games: Cloud Saves are another great feature of the Google Play Services. We often face software issues and other issues with our phone and there are times when we change our phone. By doing so, we lose all our progress in games that we used to play and have to start from scratch. The cloud save feature makes sure that our game progress is linked to our Gmail id and we can resume gameplay from where we left, always.

·Quests and Leaderboards: Another interesting feature is the availability of quests and leaderboards. The leaderboards tell us how we are performing in comparison to our social circle in Google +. Quests are online competitions and challenges which allow us to play multiplayer using our device.

So, start using Google Play Game Services and enjoy these features as you venture into the digital world to prove your mettle.This is all about how Google Play Game services is helping the users take their Android games to the social media by the use of Google+ network.

24/7 Expert Team for Google App Migration Services

Google App provides cloud based solution that allows a complete solution for all your employee’s, which is available anytime & anywhere making the collaboration of Google Apps extremely easy.

Google offers Mail, Calendar, Drive (consisting of Docs, Sheets, Slides, Forms & Drawings), Sites, Hangouts, and Groups for your Business.

By using the Google Apps Status Dashboard, you can have the Google Play Apps Status. When you are unable to access any of your Play Apps and if they load slowly, then you can employ Google Apps Status.

Also, to know the detailed status you can use another service from Google, which is commonly called as Google App Engine. The apps admins who employ this Google’s App Engine service for their businesses, schools and organizations can view the performance by using admin control panel.

The Admin Control Panel who can access the Google Services. In case you’re an admin of Google accounts for an enterprise/organization, you can easily control who uses any of the Google service from their account. Turn any service on or off from Google Admin Console, and when the users sign in, they will be able to see only those Google Services which are turned on for them.

Get to know some top-notch features of Google App Services:

Just access information on fly.
Avail 30GB of free storage space.
No software or hardware required.
Securely share information within your team members.

Easily set up your Google Play Apps Now!

Go through the steps here,

Go to Admin console dashboard & sign in. Open the gear menu to get started.
Access the wizard: Click in the top corner and select the option “Setup”.
Verify your domain.
Create the user accounts.
Set up Gmail and other services.
Migrate mail, use mobile devices, and more.

Google Play services are used to update them and apps from Google Play. This component enables the core functionality such as authentication to your Google services, synchronized contacts, higher quality, lower-powered location based services, and access to all the latest user privacy settings.

Several other app services will be made available in the future. Opting to these Google data migration services would require you to personally enter an agreement with the Google. You would need to read and accept Terms of Service and Privacy Policy. While using additional services, all your personal information will be treated with its own policies.

So, take the advantage of most secured managed service provider, CloudEgg, providing the best services for your enterprise. Migrate your data to the Google Apps by using CloudEgg Managed Services.

Online Tools For Your Business

The computer has dramatically changed the way people do business today and along with this has come a plethora of online tools for businesses, whether your primary business is online or offline, you can still use these tools to make your life easier and be more productive.

Google – more than Just a Search Engine with Email

Google is perhaps the most powerful online business tool today and is far more than just a search engine with Gmail. Whether you go for Google for Business or just use the standard features available with any Google account, it can greatly assist your business.

Google Drive, for example, is an excellent way to store and share documents online. It also allows for actually editing the documents online with immediate saving. This means that these documents are easily available anywhere.

Google calendar can be a great productivity tool for keeping track of your movements and then of course you also have the features of Gmail and Google Search.

Cloud Accounting

Cloud accounting is becoming increasingly popular and if you are not yet using a cloud accounting package for your business then it is highly recommended that you look into it. Cloud accounting makes it far easier to share information with your off-site accountant and also means that the financial records are always available to you, whether you are at the office or away. Cloud accounting has also simplified a number of bookkeeping functions making it quicker and easier for your bookkeeper to capture information and therefore improving productivity.

Online File Storage

Online file storage, whether it be Google Drive or other solutions such as Dropbox are another great resource for your business. These allow you to share information with others and also make it easier to retrieve information from different devices you may use.

Online Productivity Tools

Online productivity tools include time tracking tools, calendars, to-do lists and project management tools. There are a number of these different solutions out there and they can help with keeping track of your time as well as your employees, managing work projects, etc.

The more online tools you can use for your business, the greater flexibility you will have as more information will be available to you wherever you are and not just in the office. These solutions also offer an increased level of security by not being stored on your office computer, meaning that should anything happen to your offices you can continue from anywhere. Bringing online solutions into your business is definitely a smart step.

Best Google Website Tools in 2018

Google Analytics

In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.

Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website’s content, user experience and optimization for better online sales.

Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.

Google Data Studio

Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.

Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.

Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients – a huge plus especially if you are working in a big group.

Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?

Google Search Console

Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site’s search performance is the most precious data to understand what the audiences want for your site.

Once the website is tracked by Google, you’ll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.

Google My Business

Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.

As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.

Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn’t updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?

You should try the new the features from Google My Business called “Posts”. The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post “Should I hide or even remove client inquiry on my Facebook?” will appear at the bottom of our business info.

Google Keyword Planner

Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.

*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.

Yes, it’s completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.

Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.

Google Tag Manager

This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.

Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.

The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.

Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.

Test My Site from Think With Google

In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.

Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn’t load completely within 3 seconds, most people will most probably go elsewhere.

Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.

The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.

Google PageSpeed Insight

If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website’s speed and optimization.

The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.

PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.

Here are some website speed optimization tips from PageSpeed:

Avoid landing page redirects
Eliminate render-blocking JavaScript and CSS in above-the-fold contents
Enable compression
Leverage browser caching
Minify CSS
Minify HTML
MInify JavaScript
Optimize images
Prioritize visible content
Reduce server response time

Google Trend

Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.

Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.

Don’t forget that you also can view the interest traffic of search terms using Google Trends.

With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.

Google Alert

If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.

Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you’ll receive them – once per day, once per week or even get them as they just happen.

A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.

Summary

So, that’s it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.

What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!

How Can Listing My Company on a Social Media Site Increase Traffic to My Business

When it comes to your business, online marketing is no longer an option. Social media provides you with backlinks for the sites that Google indexes. However, the search engine also counts shares +1s. If your link does well on social networks, it helps you rank more highly in the search engine. It’s not just Google+ that Google considers, either. Before the advent of Google’s own social network, the search engine was counting popularity of content shared on Facebook and Twitter.

If your video, meme or links goes viral, it will only help increase visibility on social networks and search engines. Going viral gets you more traffic, and if you’re writing about something that others deem newsworthy, you might find a write-up about your website on Huffington Post, The New York Times or a local ABC affiliate!

With tools such as TweetDeck or Buffer App, you can schedule posts to go out on your social channels multiple times during the day. Using different text appeals to different parts of your demographic while posting multiple times ensures that you catch followers who operate on different schedules or in different time zones. Technology enables you to tackle social media without sacrificing too much time for the job that you already do, and we all know how addicting Facebook can be!

Social media is also necessary when it comes to connecting with local consumers. Even though they might drive by your office everyday, these potential customers might not give your sign a second glance. Social media like Facebook and Google Business helps consumers in the area discover your company while you should consider local company listing to get visibility for people who might be searching for you on social media, search engines and review sites such as Yelp. Don’t forget about local social media sites to increase traffic.

Listing your business on these sites doesn’t just make it easier for people to find you. Google uses contact information, website URLs and even reviews for your company that are collected from these sites to populate the search engine results pages with information about your company. If your URL is on those sites because you’ve made a point to add the correct information about your company. This information also appears in apps like Google Maps, which helps you connected with mobile users who might be looking for your address specifically or simply a company in the neighborhood that provides the products or services that you do.

15 Reasons Why Your Business Needs a Mobile App

Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, according to Comscore.

As of April 21, 2015, Google is now indexing mobile apps, which allows them to rank in search engine results. Read the SearchEngineLand article about app search engine ranking. What does this all mean for you and your business? You need a mobile app!

What are the benefits to having an app for your business?

As mobile marketing continues to grow, more and more businesses are hopping on the mobile app bandwagon to connect with “on-the-go” consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available to their customers, on their mobile devices, 24×7.

Having an app for your business takes marketing efforts to a whole new level. Apps are not just for huge companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are now upping their marketing strategies and expanding their customer reach with mobile apps.

Today’s technology has given us the entire world at our fingertips! Mobile phones have rendered pay phones and most landlines obsolete since we can take them with us wherever we go. That gives businesses a huge marketing advantage. Let’s look at the benefits a mobile app offers your business and your customers:

1. Reinforces your brand

2. Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social networking strategies

6. Connects you with “on-the-go” consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your customers 24×7

9. One touch access to your contact information

10. Provide directions to your location anywhere your customers are

11. Fast appointment setting for your customers

12. An app is more easily accessible and loads faster than a website

13. Increase customer engagement and provide value

14. Customers have easy access to your social media posts

15. Stand out from your competition

Why a Mobile App is Better Than a Website

Bottom line: An app loads and operates much faster! It takes only a second to launch whereas a website can take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they do not replace the need for apps. Let’s look at a side-by-side comparison:

• Mobile apps give you almost instant access to the content you need, websites don’t

• Mobile apps appear in the app stores, websites don’t

• Mobile apps can keep your business in direct contact with your customers through push notifications, websites don’t

• Mobile apps are always visible on the home screen of your mobile device, websites are not always visible

Do you see the power that mobile marketing apps have to offer? With features like push notifications, you can instantly reach your customers with much less time and effort than snail mailing sales ads, not to mention, significantly less advertising costs. But the biggest benefit a mobile app has to offer your business is return on investment.

The Apple App Store has over 100 billion downloads a year, that’s almost 274 million downloads per day according to Statista! Statistics from the Wall Street Journal show that Q1 of 2015, Google Play Store had 70% more app downloads than the Apple Store. Now is the time to tap into the mobile app market! The more users that download your app, the more people you can reach to offer sales, product promotion, events, launches, you name it! The app market is booming and continues to grow. Are you convinced yet?

Just remember, mobile apps are quickly becoming the standard component of businesses large and small. Choosing an app today can set the foundation for the future of your business and help put it on the express lane to continue to grow, build your customer database, and make you more money!

Improve the Delivery Side of Your Business With a Hyper Local Delivery App

India is turning out to be a hotbed for hyper-local delivery services that are either mobile-or web-based serving millions of users like never before. This year, a lot of brands including Google launched their own app-based local services platform and the services may range anything from food delivery, grocery, logistics services, home services, pharmacy to cashless transactions. The evolution of “Digital India” has only accelerated the efforts leading to a more flexible, service-oriented, solution-focussed and transparent business model in the web-and mobile-based e-commerce sector. As they start to grow, they seem to solve more of the existing local issues. Generating trust amongst customers with respect to the delivery segment is one of the biggest challenges that drive the major players to be active in the market.

With most apps in this niche, you can establish your product, menus, payment gateway, delivery schedule and set up the various branding elements such as logo, colour scheme, etc. You can change the look and feel of your store the way you want. This allows greater control over your orders, product delivery and business in general. As store customization is fast and easy, just with the click of a button, it requires no coding skills, developer or programming team on the part of the service provider.

A few apps are loaded with GPS-based routing and optimisation which means you can access it from anywhere and create routes and plans easily. Efficient delivery is supported by Automatic Order Consolidation and Deliverer Performance Optimisation feature in some mobile apps. Most apps offer service companies with end-to-end dedicated support and customisation.

Any app-based service firms looking to integrate delivery services should look if it can collect information from its POS/Website/App, optimize the delivery system through Route & Deployment feature, one-screen interface and access to all major delivery companies, interface with CRM through Point and Click type interface and capability to hire and organize/manage staff directly from one’s platform.

Most apps, these days, utilize propriety technology to augment the delivery end of business with no capital investment for app installation required at the user end, without any need to depend on on-demand delivery companies with options to build one’s own delivery network.

The ability of the hyper local delivery app to connect with a user’s POS or Web CMS is a welcome feature. This means a company does not have to look for multiple platforms for different features. The delivery app’s API should integrate with major POS systems available at the marketplace. It should be easily customizable with the existing user’s app features to suit requirements.

5 Ways You Can Develop User and Google Friendly E-Commerce Mobile App

Globalization has connected the limitations for business and communication as like never before. With the initiation of eCommerce, the internet is renovated into a gigantic marketplace. Masses of successful trades have appeared with the eCommerce technologies and there are zillions folks to come. Although there are countless success stories to lookout for, the fact is that achieving success in eCommerce is not very straightforward. With Ecommerce Website development Company that achieving a leading part of the market it is tough to build a captivating USP for your business.

To attain and maintain customers you have to offer the perfect buying experience possible. The important option is to build a best buying experience is to link with consumers at eachtouch point and offer an amazing service. However, we provide the touch points in eCommerce business the major two to popular in the crown are mobile and website. Various businesses make the blunder of avoiding their app or not creating one in the leading place.

Let’s discuss about 5 ways to develop user and Google friendly ecommerce mobile apps:

1. Intuitive Design:

A need of design of your store that plays a crucial function on how buyers act in your app. With a consideration time of less than 8 seconds. It is imperative that your users must be able to simply understand the app interface. Building a most intricate design with a wide range of animations and also do text in the anticipation of inviting the user will at all times boomerang. When it comes to the user interface ease is the way to go. This will increase the user experience with the ease of accessibility.

2. Security:

Just in case of eCommerce, you may ask for lots of information from the consumer. Some of this information also comprises bank account details, credit/debit card info, address, and more. It works without speaking that you have to make sure your app is protected. You cannot just ask for such personal information and leave it for the hackers to thieve it. Do pay attention on the safety level of the app and make sure that there are no drawbacks at all.

3. Great Images:

When it comes to Ecommerce Website Developers, your images interconnect your brand and also your product. A very common slip-up made here is that individuals incline to save expenses experienced on a professional photographer. Taking snaps of product images from mobile or making use of poor quality or stock images will upset your company’s image. You need to make sure that your worth is well connected with your images.

4. Social Media Integration:

People dislike procedures. The lengthier questionnaire you provide them the superior inducement they will have to bounce the process and choose the app they have previously registered for. With the assistance of social media integration, you can also ease the registration and login procedure. Furthermore, you can allow the users to share their great experience of buying on social media which can assist you receive a perfect following and tittle-tattle publicity.

5. Easy Checkout:

The regular cart desertion rate is just 67.91%. This is typically caused due to rating concerns, competition, look for superior options, and many more. With an intricate evaluating procedure, you only provide your consumers different reason to ignore your cart. Continue the checkout process is very easy, direct and clean. Likewise, you must make sure that you provide all types of choices that a user may wish for starting a transaction. You can also offer an integral mobile wallet system to soften the process to the best possible amount.

Also know the 5 reasons ecommerce importance for your business and how you can get the benefit from getting online this year!

Widen Your Brand

E commerce is a perfect way that can take your brand to a higher level of market in the world. By offering the best products 24 hours throughout the day as well as online consumer service, blogs and social media, no extended is your business one remarkable store, with an online existence your business can be the homemade of your products and the universal home of your business, that allow you to completely develop your product varieties without having to apprehension about relocating locations or distressing about not being able to grow your business.

More Convenient

An online store exists throughout the day, daily meaning your consumers can go to your store for all times, it doesn’t matter what their schedule may be. Today, people don’t every time have the time to physically go for shopping, in spite of increasingly people are opting to shop online to locate the items they require and if your business can provide this for your consumers there’s no you must not attract to a broader range of clienteles all searching for an accessible and flexible experience.

Enhance Your Reach

Due to the internet’s convenience, thousands of people worldwide can check your website at any point, it means for those watching to develop their trades and extend to a bigger audience, you have lots of opportunities to work. Compare the number of people you can spread through a website to the amount you can stretch through a high way store or local advertising, without any reason you must not look at receiving your business online if you’re considering to increase your reach.

Provides You Marketing Opportunities

Your website is one of the finest marketing tools for your growing business has, this not only can the utilize the SEO when designing your site that heads to more possibilitiesof your business that is establishing in search engines, but a vast number of marketing practices can also functiontogether with your website, comprising pay per click advertising, your social media marketing and your email marketing, these entire comprise of links back to your website.

High Scalable

As your business develops it is almost certainly you want to cultivate your product choice and your target audience, as well as progress your business for customer requisites and consumer demand. An ecommerce website allows you measure your business as per as, enabling you to add more lines, comprise more payment choices and although develop when you opt to deliver without any concern about transforming your location or relocating to a bigger premises as you could with a brick and mortar store.

How to Optimize Your Website for Voice Search

Voice Search Trends: Is Your Business Ready?

When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%.

People want instant solutions when they’re searching for something online.

While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 150 words per minute.

To try a spoken search, you can activate your phone’s assistant (Siri, Google Assistant, Amazon Alexa, for example). Or, try it online: click on the microphone icon to the right of the Google search bar, to the left of the magnifying glass.

You’ll be prompted to “Speak now” and you’ll see the results come up after you’ve made your request.

What Voice Search Means for your Business

If you’re a small business owner, it’s a good idea to start thinking of ways to optimize your website for voice search.

Many consumers already use it to find what they’re looking for and according to ComScore, 50% of searches will be performed this way by 2020.

Here’s how to make it work for your business:

Think phrases, not keywords. When we type something into the search bar, we tend to keep it short, like “Canada Food Guide fruit servings.”

However, when we talk to a device, we use a conversational tone, so it would be more like “How many servings of fruit each day does the Canada Food Guide recommend?” Before optimizing your site, research longtail keywords that someone might use to find your products or services.

Stay local. Mobile voice-related searches are three times more likely to be locally based. Use your location with keywords in your site content, and don’t forget to keep your Google My Business page updated.

If you have accolades or awards, include those too – users are often searching for the “best of” or “top” products or services in the area.

Be overly informative. A virtual assistant pulls information from the Internet, so you want to make sure there’s lots of it to be found.

Keep your website, Google My Business, Yelp and other third-party sites updated with things like your contact info, hours of operation, location and menu.

However, that’s just the basics. Dive even deeper – does your business accept American Express? Does your boutique sell clothing by local designers? Is your business a good place to take kids, pets or a date?

The more you can put out there, the more questions you can answer. Creating a FAQ page is a great way to provide both typers and talkers with relevant info.

Speed up. Your mobile page load time matters. The average spoken search results page loads almost twice as fast as a web page, so you’ll have to keep up if you want to get noticed.

Google also includes page speed as a ranking factor, so faster is always better. Check your site’s speed.

It’s going to become more and more relevant – and necessary – to make it easy for customers to “talk” to your business. Instead of waiting for your competitors to catch up and outrun you, start working on optimizing your site now.