Direct Archives - BOLLYWOOD SURKHIYAN

Why Your Business Should Invest Into Direct Mail

Like any good entrepreneur, I’m always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent response rate, even with a younger demographic target audience.

Think about it; people are deluged with emails, social media posts and instant messaging. In the digital world, it’s a novelty to receive a great piece of direct response material in the mail. However, there are a few differences in what we do in our direct mail than what was done in the old school days.

We experiment with all types of colorful pieces.
We rarely send any letter.
The pieces are always vibrant with images and very little copy.

There are a couple of reasons why your business should consider direct response to prospect and grow your business.

Response Rate: Last year, Compu-mail noted, “Direct mail household response rate is 5.1% (compared to.6% email,.6% paid search,.2 online display,.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
Personalization: When your prospects receive mail (not including bills), particularly those who are of Generation X or older, there is a familiar feeling. The older generations still like to receive something in the mail with their names on it. They can touch the piece, and there’s something novel about it in today’s world.
Generational Myth: Believe it or not, a sizable portion of Millennials also like direct response because it’s something they too can touch and hold. According to a Forbes article, 36 percent of people under the age of 30 like to check their mailboxes, and 95 percent of those between the ages of 18 and 29 have a favorable view of mail, such as personalized cards.
QR Codes and PURLs: Companies have been experimenting with testing QR and PURLs (personal URLs), which redirects a person who receives a piece of mail back into the digital age. Since most people now have a smartphone, these codes can be scanned by the target audience for more information.
Messaging: If you’re doing a particular project or sale, consider using direct mail to bolster the urgency. My team and I have gotten high response rates to direct mail pieces that have had a deadline to partner with our companies. One of the key reasons we have seen this work is because with all of the emails people receive, lots of times they are dismissing this form of communication quickly just to get through their email box.
Multi-channel Marketing: Direct response is an excellent way to support your digital marketing efforts. We know that people have to see your brand and logo multiple times for it to begin to “stick” in their minds. Direct mail helps reinforce your brand’s digital efforts. Prospects not only see you in the digital world but also in the “real world.”
Testing: Direct mail provides your business with an opportunity to test another method for reaching out to your prospects. We’ve tested direct response with high-level prospects in our target audience, and the new accounts we’ve obtained has paid for the mailing expenses
Easy Analytics: Direct mail results are straightforward to understand. You don’t need to have anyone on your team sign-into a digital platform to pull a report for you. Direct response provides you an easy way to see how much you spent against the amount of new business you achieved.
Credibility: Direct mail, because it’s familiar and tactile, gives the recipients an automatic sense of your credibility. We live in a world of “fake news” and raging social media debates about content in the digital space that is authentic and real. Direct response cuts through the noise and instantly gives credibility because of the investment and its familiarity.
Creativity: Direct response is an excellent way to experiment with color, size, shape and different packaging for your pieces. Sophisticated marketers are experimenting with many different types of mailings to stand out from a regular sized and traditional letter and envelope, which encourages people to look at the piece.

The Data & Marketing Association (DMA) has reported that direct mail has declined. However, in a digital world where people are inundated with massive amounts of content, direct mail stands out as a creative way to cut through the noise. At the very least, direct mail is an excellent complement your digital efforts, and at best, it’s a great way to obtain new business.

Success University – Enhance Your Direct Marketing Skills Today

Do you want to develop your marketing plans? How can you develop your direct marketing skills? How can you boost up your business online? With these questions in mind, you will be able to analyze what you have to do with your direct marketing skills. What career path would you like to have concerning about your business?

If you have a business online and you are having a hard time getting customers or readers’ attention, chances are your marketing skills are not working for your business. Time to do some changes in your methods and apply new ones that could help boost your direct marketing skills. And that is where Success University could help you. If you would like to have a career in direct marketing, learn the techniques, develop more of your personality about marketing, then Success University is for you.

With Success University, you can develop and improve more of your entrepreneurial skills. You will be able to plan better ideas, apply new marketing principles and strategic planning in your direct marketing skills. Success University will be able to help you have that marketing attitude that could get prospective clients listen and deal with you. You become a man of integrity and you will learn to listen to clients, become responsive with whatever benefits they would like to ask from you. You will be more attentive of the details in your business by being more focused, straightforward and driven. The proper attitude, advance methods, and principles in marketing will be shared and taught to you by the best teachers in the marketing and business industry. You will get to hear from the top entrepreneurs how they have developed and found ways to add to their direct marketing skills. You will be more creative with your ideas and business strategies that could wow potential clients. Success University will give you a strong foundation in the elements of direct marketing. You will build your skills faster, avoid mistakes, and enhance your marketing ideas.

Enrolling at Success University will teach you the proper ways of marketing and business elements. You will learn everything that you need to know about strategic planning, business elements, entrepreneurship, and marketing attitude. You will have the guarantee that you will be well informed what with enough resources available to enhancing your direct marketing skills. You will have preferences in your marketing media as well, since Success University is an online education, it will also provide better options for your marketing media.

Boosting your career in marketing will give you the result of making it big in your online business. To achieve this, you have to get the right information, proper tools and develop a better personality that will mold you into a better entrepreneur. Take the best education for you because you deserve to have the best in your career.

To get the quality education in direct marketing and to learn how you can improve and become a better entrepreneur, opt for Success University where you will learn the skills and methods. Get the right education for you. Enhance your direct marketing skills at Success University and you will learn what success really means.

Creating An Original Brand Identity For Network Marketing And Direct Sales Industry Distributors

In the network marketing, MLM, and direct sales industries there is some conflicting information about how to go about establishing a personal brand in the industry.

Lets look at what a personal brand is. A personal brand is a way of attracting business to you by promoting yourself in addition to or in place of your product. In these industries people do business with individuals they like or feel they can relate to. They also do business with people who come across as having insider knowledge or leadership skills.

While I do not recommend portraying oneself in false terms to establish a powerful brand, it’s a good idea to play up your strengths. If you are just starting out, your brand should be based around the strengths you bring to your new business, not the fact that you are just starting out and haven’t made any money yet.

Portraying oneself as a strong leader does not necessarily mean posing with a sports car or even dressing up for a photograph. It means telling a story that will invite people to relate to you and be curious about your business.

The fact is – there are 100s of income opportunities on the internet these days. They are mostly marketed in very similar, and unoriginal ways. A very effective branding technique is to look at what other people are doing, and do something very different.

In this particular industry there are basically two general types of branding I see a lot.

The first is the “money and cars” type of brand which portrays success in the business as a pleasurable experience and encourages site visitors to imagine having nice things and a lot of money as a part of the home business experience.
The second is the “soft” brand. With this type of brand, often used with health and wellness MLM products, the financial rewards take a back seat to having a “feel good” product. While this type of branding is often instigated by MLM companies to build product loyalty, it often functions to conceal a weak compensation plan where few distributors make much money.

Neither of these types of branding are particularly original. I would suggest that on the internet it’s a good idea to build a brand that goes against the grain of these two types and establishes a more unique sort of image for the distributor.

This is a creative process. The secret to building a loyal following and attracting customers is building a deep brand on the internet. This sort of branding cannot be bought, it must be earned.

How is a deep brand established on the internet?

Through the written word. Distributors who wish to brand themselves but are unwilling to write web content on a regular basis will struggle to create a brand. Blogging is perhaps the most familiar form of content distribution, but getting traffic to a blog requires comprehension of how information is actually distributed on the internet – the sort of marketing knowledge that is never taught in most company-provided marketing training.

In fact, some companies in the industry actively discourage or even prohibit discussion or content marketing on the internet. My only advice is – avoid these companies like the plague.

Branding with content takes time and patience. Distributing the content effectively requires specialized knowledge of how the internet really works.

Who said building a brand is easy?

Building a brand does not have to be hard, but it does take time.

For this reason, brand-building should be piggy-backed with other marketing activity. It is unwise for an independent distributor to invest money in branding-only activity. Still, most promotional activity should be done with an eye to increasing visibility of the brand.