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Benefits of Opening a Google AdWords My Client Center

For those that have run an AdWords account in the past for their own websites, the mention of a separate, more advanced account for those who work as consultants might seem a little foreign. But it is important to find out more about Google’s “My Client Center” as it is a vital part of the process required to take the AdWords Professional Exam and become certified by Google.

My Client Center is essentially the tool that Google provides to advanced AdWords users who currently manage more than one account at a time. It allows larger advertisers who either run multiple accounts for their own business or who work as consultants for multiple companies to keep track of every AdWords account they have open from one simple interface.

It is an ideal tool for search engine marketers and optimizers, as well as bidding managers who only keep track of advertising accounts. Think of it as a master program that compiles all of the data from every one of your AdWords accounts to speed up the process of going through each of them.

Within the My Client Center interface, you can do multiple things. You can view and work within multiple accounts, even other My Client Center accounts, directly through the interface you are provided. Additionally, you can run reports for a single account or for all of your accounts, across the board with the My Client Center report feature. You can assign a single login name for your account and quickly and easily create new AdWords accounts or link existing accounts together through this interface.

Your regular AdWords interface will still work as well when you start a My Client Center account if you only need to access one account at a time, but with so many integrated features at your finger tips it is rare you will ever need to do so.

It is important, even if you do not currently need a My Client Center account, to both understand what it is for and how it operates. You will be tested on it and need to have an operational account when you try to get your Google AdWords certification. Additionally, you will be permitted minimal leniency on questions regarding this part of AdWords. The interface, how it works with each account, how you start a new account, and how you can communicate with clients or profiles through it are all important aspects that you will need to know.

For anyone that has multiple AdWords accounts or who has thought about considering the starting a career in AdWords consultation, it is vital that you start your My Client Center profile right away. You will need to acclimate yourself with the features, how to use it, and what you will be required to do when you want to perform a specific function now instead of trying to figure it out later when a client’s livelihood relies on it, and in turn your own livelihood.

How to Put Your Business in Google Maps

Marketing is an important part of business. The broader audience you can reach the better. There is basically a number of ways to do so, but not all of them are as effective as you thought they would be. For both online and offline businesses, marketing is fairly a challenge and it all comes down to what is being delivered, to who it is being delivered and how it is delivered.

People have become more dependent on the internet to find what they need.This applies on almost anything : from products, services, information, people, everything and anything. This would pretty much include finding companies and what they offer. And through the internet, marketing has reached levels and market niche that seemed to be impossible years back.

Different search engines and websites have developed and are now applying different methods to better serve both entrepreneurs and customers. Different online applications have made these methods of marketing and searching a very effective way of attracting new clients and returning customers.

One of the best and free options available is Google Maps. There are more people searching for businesses online than anywhere else and through Google Maps your business will be able to reach millions of Google Maps users, quickly and for free, specifically with Local Business Center. So it’s important to make sure your business listing can be easily found on Google and Google Maps. With the use of Local Business Center, it is easy to create a great listing; all it takes is just a few minutes and it doesn’t cost a thing.

With Local Business Center, you can control your listing and speak for yourself. If you already have a website, your business probably already appears on Google, but even if it does, you should still claim your listing and check to make sure its details are accurate and thorough. Your improvements will start appearing as soon as you verify them through the Local Business Center.

By doing so you can be sure that your business is properly represented and at the same time extends to markets which used to be beyond your reach. This article will help you in broadening your marketing with the use of Google Maps.

First, go to google.com. Then key in the type of business you are under or would want to be classified in. Sample would be typing in carpet cleaning St. Marys Georgia. The Google Maps Listing for this search will come up. And you can see that there are several businesses under this type listed ranked from one to 10 for the first page. This is where your business information will appear after getting it listed in Google Maps. Note that the Google Maps listing comes up on the first page, often as the #1 LOCAL listing in Google. This is like getting on the first page of your local yellow pages, for free!

Getting started, you can either go to the search area of Google and key in local business center. Click on the link that appears for this. Or you could go directly to the URL space and type in http://www.google.com/localbusinesscenter.

You can sign in with your Google Account if you already have one. If you don’t have a Google Account yet, start by creating your personal Google Account. Once you have provided your email and password and logged in click on Add new listing or business. From here a form should be filled up with your basic business details as you would like them to appear in the listing.

Upon doing so the map on the left will zoom into your location as you type in your address. You can move the marker if you like if Google’s best guess isn’t quite spot-on or not exactly where you think it should be.

After filling in the location details make sure to fill in your main phone number. Google will contact you through this number for verification. If you have a website address, key it in with http:// at the beginning. Then you should write a business description that emphasizes what your business is all about making your business unique or better than your competitors. This is a means by which you could be distinguished from the others and easily be found through specific keywords. Details of what your company provides, where the service area is and where it is close to or any landmarks that they could take note of would be very could inputs for the description. Then click next. On the following step select the listing or category that you want to claim (make sure it’s the most similar to your business). When done, click on the category of your choice. You can also add another category if you think that it could be part of another.

If your business is not on the listing or doesn’t match any listings, click the Add Category button at the bottom to create a new listing. Note: In the list of close matches, if the business name on a given listing is wrong but the address is right, click the Claim Listing or Category button and Google Maps will use your preferred name. However, if the address is wrong and you can’t receive mail sent to that address, you will not be able to verify your claim. In that case, you should click Add Category at the bottom of the list to create a new listing for your business.

Next step, include your hours of operation and payment options. This information is useful for both repeat and potential customers. Then you should add more details to make your business stand out. You can also add relevant information that doesn’t fit anywhere else. Information such as delivery zone, house specialties, return policy, or anything else that you would like to share. In marketing, you would want to catch the attention of as many potential customers as you can.

You can also add an image to help your listings stand out in Google Maps search results. You can use snapshots, logos and images. If you have videos on YouTube, you can place them directly in your listing as well.

Finally, verify your listing, if possible do it by phone. If you have easy access to the phone number on your listing, choose phone verification. You can either choose to be called now or in 5 minutes. Google will call you, and once you enter a Personal Identification Number (PIN), your listing will be immediately verified. A Thank You notice will appear in the window

If you are not near the phone or have a voicemail system, you should choose postcard verification. Google will send you a card with a PIN for you to enter before mailing it back. But it will take a coupe of weeks to complete.

You’ve successfully completed your Google Maps listing.

Free E-Commerce Website Using Google Sites and PayPal

I started off with the goal of making a website that has no on going costs, minimal transaction fees and low maintenance. The choice of having all features integrated into the one website? or do I manage the website and let a third party do the financial transactions? security is a key to answering this question, a third party will be my option. Firstly I did allot of research into free web hosting solutions, benefits, security and 100% uptime. The list got down to a few, I tested them and decided on Google sites which ticked all the boxes. The main disadvantage is also an advantage, it locks down allot of code, making it harder to implement heaps of features but increases security immensely.

I have decided on my web hosting, now look at payment systems. The customer would have to be redirected to a secure website, the data passed between my website and the shopping cart had to be minimal as this can be hijacked or changed. I looked at allot of cool Java and php based shopping carts but in the end, all still sent across code that could easily be changed by someone smart enough. PayPal and Google Checkout are the main players, being in a Australia, Google Checkout was ruled out so I worked with PayPal.

Google sites is very easy use, first you give the website a name, choose a template and play around with the formatting a bit. Add a picture of the item you want to sell, then put it in the back of your mind for a bit, we now head over to PayPal.

Create yourself a PayPal account and change the account type to Business at http://www.PayPal.com. PayPal gives you the option of making pre-made buttons that are attached to your account and because no dollar amount or numbers of items passes between the sites, it is very secure.

Creating a PayPal Button:

Profile >> My Saved Buttons >> Create New Button

Select Yes; create an “Add to Cart” button.

Give the item a name, if you have multiple of the same items, include an item number.

Choose a price

Additional Options:

Postage Weight or Postage cost for that item.

Track Inventory, PayPal can stop people purchasing items if you run out of stock.

Once the button has been created, select the tab e-mail, copy the code and keep this for later.

Go back to your Google sites web page and add an image that your going to use as the “add to cart” button. This can be the one provided earlier by PayPal or you can choose to make your own image. Make sure you happy with the size, Google sites gives you the option of small, medium or large, but if you want something different, it can be changed in the HTML code option.

select the image, then click up the top on the link button. This is where you link your button to the PayPal, choose link to external website and paste in the PayPal link you kept from earlier.

My finished result is:

http://www.dollsclothes.com.au

Google Search Engine Optimization – My Own Road Map For Internet Success

One of the most profitable marketing techniques I’ve used for my businesses is without any doubt search engine optimization.

Since venturing into SEO, I’ve encountered much success for my websites. At first when I saw the top 10 websites in Google for a popular search term in one of my markets, it was kind of dream for me. I knew what they did to get there but I knew there was hard work to be done. But certainly it was achievable.

I have to admit it was a kind of obsession to get my website in the top 10 placement because I knew once I am there I will receive targeted traffic and sales for a long time to come. That thought just keep coming in my mind.

All I know is I have to take action right now and I was also really motivated to attain my goals. I know getting search engine traffic is passive and that to profit from passive traffic, I have to start promoting my site right now or else it will take more time to get those coveted rankings.

And once I’ve worked on my search engine rankings, I can leave it aside and concentrate on other aspects of my business but also look for other ways to promote my business. One fundamental thing you should always remember is to FOCUS. Focus on one marketing strategy and keep at it. Give it all you can before moving on to the next one. If you try to do too many things at once, it’s very difficult to find success and you will most likely fail.

The day will come when you will do a search for a keyword phrase that you have been working on and to your surprise, you’ll see your site in the SERPs(Search Engine Result Pages). This will just prove that what you’re doing is working. I’ve been there and I can tell you that you will feel proud and happy with such an accomplishment. It’s an amazing feeling. It’s kind of you don’t believe you are really there.

If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you won’t be wasting your time and time is so precious in search engine marketing. Have a plan like what you’re going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the major ways to get top rankings but now they have been a bit devalued but still they are worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and will help your link popularity too. They will help you in rankings automatically but less as compared to several years ago. Well just focus in getting targeted links and you will be surprised how much traffic you can get just with links from related and relevant sites. Even if one day, reciprocal links are completely dead, those links will still be of value in terms of direct traffic. So don’t get reciprocal links just for search engine ranking benefits and for a boost in link popularity. Article writing should be an ongoing process for direct traffic and automatically, it will help your link popularity. Directory submissions will give your site a solid foundation for link building and can make your site stable in the rankings. Concerning text link advertising, if you can afford it, it’s worth it. Just advertise your website on relevant and related sites and if they are high traffic sites, you can get good traffic and potential business. There was a discussion about paid text links and that Google might detect those in the future and maybe devalues them and here is what I have to say.

I think this would have happened sooner or later. Google might detect paid links depending on some criteria. Suppose a website is new and is getting a bunch of high quality links eg sites with good link popularity, high PageRank, high traffic, this might raise a red flag like this site is buying links. But that as well, it can be getting good links due to article submission.

Whatever happen in the future concerning paid links, I believe if you have to do it, do so such that you are getting targeted traffic from those links and websites alone and bypassing PageRank and backlinks. But first, check that website’s alexa ranking to get an idea of its traffic levels(the lower the number, usually the higher the traffic) and check its rankings for its primary keywords in the major search engines as an additional plus because you can have high traffic websites which don’t depend on search engine rankings. They can depend on other traffic sources. Now if you were to check the rankings, a top 10, a top 20 and even a top 30 is worth considering. The website’s homepage html title will usually contain the primary keywords. By knowing the alexa ranking and search engine rankings, this should give you an idea whether it’s worth advertising or not. This alone can justify your investment.

If there is good return on investment, why bother about the search engine ranking benefits from that link. Even if you don’t get any benefit, you won’t care as long as you’re getting business from your text link advertisement. You might need to test which sites bring you results or not. Advertise for a month with one or two good sites and see if there is any improvement in traffic and business. You can know which site brings you more traffic via your traffic logs. You will see visitors coming to your site from another website. If you’re getting traffic but no business, you have to work on your conversion and tweak it. You can have different business models like selling your own products, affiliate products and generating money from AdSense for instance. Here as well, focus is important. Don’t try to give too many options to your visitors or else they can get confused and leave for good. You need to test which business model is more profitable and lucrative for your Internet business. Testing is absolutely crucial in Internet marketing.

I don’t think there is anything wrong if you purchase links on relevant and related sites for the purpose of advertising but if you have to do it solely for PageRank and link popularity, you might be affected if Google detects paid links in the future and devalues them. You might not get any PageRank passed to your website and your rankings might not benefit. So what’s the use? You can be advertising for nothing. No traffic, no backlinks and no PageRank. You have just wasted your money. Usually when you go for PageRank and link popularity only and not focusing on the traffic rewards, you will not be too concerned about what type of sites you are advertising on whether they are related and relevant or not. You can just buy links on unrelated and irrelevant sites simply for the sake of getting PageRank and backlinks. And usually, you will go after high PageRank websites. Well this is not recommended at all. Opt for a long term strategy which can produce results time and time again not short term results.

On another note, it’s important to remember that before starting a search engine promotion campaign, it’s fundamental that you have already created useful, quality and original content on your site. You might need to outsource your content creation if you have problems coming up with original content. A website without useful content won’t have much merit for the search engines. Search engines love content and best of all if it’s original. It’s also a good idea to build a solid link structure for your site.

So here you are, to get top Google rankings, create your own Google search engine optimization plan and have your own road map for Internet success. You’ll be glad you did.

5 Insider Tips From a Google AdWords Strategist

Today I had a missed call from a London phone number, and I thought, “who the heck do I know that would be calling me from London?” A few hours later my phone was ringing again, and it was the same London phone number, so I picked it up. It was Google.

More specifically, it was a call centre employee dubbed a “Google Account Strategist”, and they were calling me about a new small business AdWords account I had just started managing. I receive so many calls from overseas people about Google and SEO, and how I “can be number 1 in Google for a fee” blah blah blah, so my first instinct was to say “no thank you” and hang up, but I knew the client would be told if I didn’t at least hear what the account strategist had to say.

Fast forward 30 minutes to when the call finished. I was actually impressed with the level of knowledge and step-by-step detail the account strategist provided for features that don’t cost extra to implement. Google AdWords has so many options that setting up a new account can easily take two days, so it was nice to get a refresher on a few strategies I hadn’t got to yet.

I thought it would be helpful to share these tips with you as well, whether it’s a refresher or you’re still exploring everything that AdWords can offer. I also have a step-by-step guide for starting AdWords, Get Started with Google AdWords, which you should take a look at first if you’re new to AdWords. The foundation needs to be right before exploring the advanced features.

Here are the 5 Google AdWords strategies that are definitely worth experimenting with.

Ad Extensions

Firstly, I’m a big fan of ad extensions because they allow you to include additional information beyond the character limit of the ad copy, giving way more prominence to your ad.

My go-to ad extensions are always:

Location Extension: Showing your physical address for hyper-local marketing.
Call-Out Extension: A good spot for value proposition text such as “friendly team”.
Sitelinks Extension: As you’re only allowed one URL per ad, this type of extension enables you to add other links to cross-sell within the same ad. For example, if you’re advertising a painting category, then within the extensions you can also have links to ladders, paint brushes, and even paint services. Highlighting more of your offering positions you as an attractive one-stop option.
Call Extension: Make it very easy for people to click while on their mobile and instantly calls your business.

Ad extensions can be applied:

At the Account level: This option will add the extensions to every ad within the whole account.
For Specific Campaigns: This option allows you to tailor the extensions based on the Campaign theme.
For Specific AdGroups: This option allows you get even more specific with the extensions based on the AdGroup theme.

The more relevant your ad is to what a searcher is looking for, the better it will perform. Using the paint example again, it’s not a good use of space to also advertise that you sell plants within the same ad. Sure, it’ll be interesting to some people, but you should have a separate AdGroup for plants with ads written specifically for people searching for plants.

The next two ad extensions have evolved, and I will definitely be using them wherever possible.

1. Structured Snippets

Structured snippets is an ad extension that allows you to insert another line of words, which adds more depth to your ad message.

a) Click on the Ad extensions tab

b) Click on the drop-down and select Structured snippets

c) Click the red button ‘+extension’

d) Click on New structured snippet

You’re restricted to fixed categories, but most will allow up to 10 items. The categories to choose from are: amenities, brands, courses, degree programs, destinations, featured hotels, insurance coverage, models, neighbourhoods, service catalogue, shows, styles and types.

Adding the additional information can make your ad more enticing and is very useful if your offering is broad.

2. Price Extensions

The price extension is a must-have if you have a sale or promotion. I don’t think I need to explain why, have a look at the screenshot to see how prominent the ad is. It will certainly stand out!

a) Click on the Ad extensions tab

b) Click on the drop-down and select price extension

c) Click the red button ‘+extension’

d) Click on New price extension

I like that it allows you to choose whether to be specific with prices or keep it general.

a) Choose the type; brands, events, locations, neighbourhoods, product categories, product tiers, service categories, service tiers or services

b) Currency

c) Price qualifier; none, from or up to

d) Header

e) Description

f) Price

g) Units; none, per hour, per day, per week, per month or year

h) Final URL

3. Phone Call Conversion Tracking

If you are using the call extension, there are additional steps you need to take to enable calls to be tracked within the account. It’s a must-have measurement to judge the performance of your ads. Especially if you don’t have Google Analytics linked (but you really should link to Analytics – so that you can monitor the behaviour once people are on the website. If people click and then leave, you’re wasting your money on those keywords without knowing it).

a) Click on Tools in the top menu, click on Conversions and then Phone calls

b) Select the 1st option ‘Calls from ads using call extensions or call-only ads’, fill in the options (change call length to 5 seconds and count to ‘every’), and save

c) Then go to call extensions and click the red button’+ extension’

d) Select Campaigns or AdGroups, add your phone number and click the edit pencil on the right

e) Turn call reporting ON, expand the advanced option – tick the report phone call conversion and select the phone conversion from the list we set up earlier and save.

4. Shared Library: Bid Strategies

Shared bid strategies are located in the AdWords shared library; you’ll find this in the left-hand menu. Here you’ll find the option to choose from six different flexible bid strategies: Enhanced CPC, Target Search Page Location, Target CPA, Target Outranking Share and Maximize Clicks.

However, we’re going to focus on the Target Search Page Location.

It’s a reality that the top 1 or 2 ads will get the most clicks, and if that’s your goal, then this is an ideal strategy to test out. This option will automatically adjust the bids required to get your ads to the top of the page, or the first page of search results.

Here’s a look at the options you can set: Target search page location

a) Select ‘Top of first page’ and ‘automatically’

b) I recommended that you set a bid limit. Otherwise you can easily blow out your budget. This may defeat the purpose of the strategy, but if you aren’t willing to spend $20 per click to get to the top, you need to fill this in.

5. Use 3 Variations of Ad Copy

And finally, it’s always best practice to write 2 to 3 variations of ad copy and based on the result, the ad that generates the most activity will automatically be shown more. The account strategist recommended this particular structure for each AdGroup, as the combination has apparently gained good results from tests Google have done:

Ad Copy 1: Use your business name in the headline
Ad Copy 2: Use keyword insert in the headline to match the keywords that the user has typed into Google search. E.g. AdWords automatically replaces the code with the keyword that triggered your ad: {KeyWord:House Paint}.
Ad Copy 3: A strong call to action in the headline, e.g. Claim Your Free Paint Sample

So, there you have it, 5 handy tips straight from a Google Account Strategist that you can implement in your Google AdWords account straight away.

Free MLM Traffic – How To Get Free Advertising on Google 24-7!

One of the goals of those who are in a network marketing home based business opportunity is to generate free mlm traffic. I’m sure this is one of your goals as well. Did you know that there is a way you can get free advertising using the web’s top search engine Google? If you are in desperate need to know the secret, finally revealed are the steps you need to take to get free advertising on Google’s first page 24-7!

1. Set goals. You must figure out where you want to be in two to five years from now. You must think about ways people find an find you. You don’t want to be a slamming and hammering sales person since over 90% of the population dislikes that approach. You don’t want to chase after people , but have THEM chasing after you. How will you do this? If you don’t have a plan in place, you are not focused. So, the first step is to set some goals.

2. Name recognition. People need to know who you are. This does not happen immediately, but over time. Unfortunately, most people will quit before they ever reach this point, but for those who are committed, the will amply be rewarded for their efforts. Therefore, you must plan right.

3. Systems. As you think about your strategy, you must have a system. You must be able to see who is on your list in a glance; have a contact manager, and be able to keep records. I personally use a system for 19.95 a month that enables me to build my list by giving away a free resource, has email features, comes with an autoresponder, has 8 splash pages, includes training on how to market as well as places to market, and much more.

4. Don’t believe the hype the heavy hitters or guru’s promote. We all have seen headlines about how people make thousands of dollars almost overnight. Many of them almost sound like these people got rich quick.

With any network marketing internet home based-business opportunity especially, it takes time to build a frontline with strong leaders; leaders who will retail and bring in other leaders for their teams. This does NOT happen overnight. It takes work. If you see promotions from others where they seemed to have skipped this step, there are three possible reasons:

a. The person sold audio tapes, some sort of report or system, where they claimed they did something.

b. They previously had a large downline and just transferred it into a new company.

c. The person has good name recognition. So, a MLM company asked them to promote their company, and gave them a huge downline. The heavy hitter than began to advertise for them.

Now that you have a foundation on what you need to do first, here is the secret to getting listed on page one of the web’s top search engine, Google. The “secret”-articles. Writing articles is the best way to get listed on the #1 page in Google. Article marketing really must be part of your plan. Writing articles brands you, gives you name recognition, and repeat traffic if you are able to connect with your readers. In addition, years from now links can keep coming back to your site.

So, how do you go about doing this?

*Figure out what is popular in your niche. For example, what are people looking for and talking about related to network marketing? What are the most viewed articles in places such as EzineArticles.com? Just browsing through related categories and the most viewed and popular articles can give you a good idea. What you see will let you know what to write about. You can also use material from any ebooks and other resource that you have. You also can hire people through places such as Elance.com if the thought of writing an article sounds overwhelming.

*After you figure out what people want, do a keyword research related to your topic. This will help you discover how to get free mlm traffic. Focus on long tail keyword phrases which are 3 words or more. Phrases such as internet marketing, mlm, networking marketing will never get you on the first page of Google since there is way to much competition or those keywords. A phrase such as free mlm resources” likely will get you better results.

*Use a keyword tool to help you and to save time. Wordtracker is excellent as well as Google’s free tool, Good Keywords, etc.

*Once you figure out your keyword, put it in quotes and then go to Google to see how many searches there are for it. As mentioned before, huge results such as 40,000-50,000 will get you nowhere. Go for results 5,000 or under.

*Once you have found the long tail keyword phrase you want to use, use the exact phrase in the title, and first and last paragraph of your article.

*Submit your article to EzineArticles.com . Of course, there are other directories you can as well such as article marketer.com which is a free distribution service. Once you have submitted your article, in a week do a Google search to see where you landed. If you don’t like the page you are on, you can go back and make changes to get better results.

* In your resource book, add a link to your blog or unique splash page where you are branded. It is best if it is unique and different especially if you are in MLM where everybody uses a generic splash page.

No matter what network marketing home based business opportunity you are involved with, article writing is a great way to bring in free mlm traffic and and prospects over a long period of time. If you are not using this marketing strategy now, take action and get going today as the payoff can be huge!

My "Online MLM Blog" Ranked Number 2 in Google!

Weeks ago, I did a test using Alvin Phang’s Atomic Blogging Tactics and my Keyword I am targeting “Online MLM Blog” has ranked No. 2 in Google! Competing over 1.96 million sites and I even found why I didn’t ranked No.1 ,why ? The site that Ranked No. 1 in Google for “Online MLM Blog” website URL has Online MLM as its domain name that’s why ! Half the SEO battle has already won by selecting the right domain name for your website.

Now,my recent Video blogpost :”How to increase my Internet Network Marketing Blog Page Rank with Free Backlinks ?”My MLM Blog is fighting for the Keyword :”Internet Network Marketing Blog” and realize my friend from Singapore Talent and my friend Terry Tay is ranked No.1 & 2 competing 77 million over sites…impressive and yet exciting ! For this particular keyword I am presently Rank no.32, not bad for a new blogpost publish within 36 hours.

This time round I “Double Turbo” my Social Bookmarking on both my YouTube video and my blogpost on this video blogpost.You name it Onlywire, Digg, Plime, Reddit, Stumble Upon, Shoutwire and the most of “Hot ones” in Socialize it.Yes,I submitted to as many Social Bookmarking as you can imagine.Luckily I stored most of their shortcut in my browser toolbar and it save me quite a fair bit of time.

I also submit to major “HOT” Article Directories. To rank page 1 in Google for “Internet Network Marketing Blog”? For the hard work I put in ,I am confident and this will result more visitors to my blog, means more hits on my primary business program -Insider Blueprint- that I am promoting and that’s how I monetize my “Internet Network Marketing” Business !

Has Social Bookmarking work for you ? Please comment back at my Internet Network Marketing Blog and watch for my Google Ranking Update too.

May the Force be with You

The MLM Jedi

P.S. Guys, I might be an Expert in Online MLM but still a newbie blogger, please bear with my MLM blog’s raw appearance. I promise to “Renovate” my MLM blog soon.

Using Google Alerts to Help Your Business

At times it seems that Google releases more new products and services than we can keep track of. From Google Calendar and Google Video, to Google Base, Google Finance, and Google Trends, it can be overwhelming just to remember what each one does. One of the oft overlooked hidden gems in Google’s enormous offering is Google Alerts. Within minutes, one can be signed up for email alerts that can give them and their business a leg up on the competition. Alerts can be used to spy on competitors, keep track of what people are saying about your business, or follow an important news story.

How Does It Work

Google Alerts sends you an email each time a new page for your chosen term makes it in the top twenty results on Google’s web search. You can also have the alert check Google News and/or Google Groups. To sign up for a Google Alert, all that you need to do is visit the Google Alerts homepage (http://www.google.com/alerts), enter the search term, type of alert (search Google News, Google Groups, or the web), frequency of emails (daily, as it happens, or weekly), and your email address. You can set up alerts for as many terms as you like using a Google Account. So why would you want an unlimited amount of alerts? Because as a business owner, you have a lot to keep track of and very limited time to do it.

Spy on Your Competitors

Every business has a competitor. More likely, you have several direct competitors and several more indirect competitors. While regularly checking out their websites is an important part of the process, it doesn’t paint the whole picture. A competitor’s website is very much crafted to the image that they want to portray to their customers. This is great if you want to know what their latest sale is or how much their new product costs, but it isn’t likely to feature a negative review in last Sunday’s newspaper.

That’s where Google Alerts comes in. By simply setting up a News, Groups, and search alert for each of your competitors, you will know what other people are saying about your competition – both the media and consumers, both good and bad.

Keep Up To Date on Your Industry

Equally as important as what people are saying about your competition is what people are saying about your industry in general. If there’s a negative PR swing against violent video games, and you just happen to run a video game store, you will probably be affected. By receiving alerts on important key words related to your industry, you can be on top of any sudden changes and react accordingly. By the time your competition realizes what’s happening they will be scrambling to catch up to you.

Track Yourself and Your Business

It goes without saying, if it’s important to know what people are saying about your competitors and about your industry, it would stand to reason that it’s important to know what people are saying about you. I have Google Alerts on both my name and my businesses name. I know that they go hand in hand – if one is getting slandered you better bet it will hurt the other. By receiving alerts, you can be on top of anything negative relating to you or your business, and hopefully nip any problem in the bud before it grows too large. On the flip side, there’s nothing better than receiving an alert where someone praises your business. Those are the types of things that you want to make sure are on the PR page of your businesses website.

Get News Stories for Your Site or Blog

I own a site where I do weekly news updates about what’s going on in the industry. Some weeks, there are tons of news items to choose from, other weeks it’s hard to find anything. In addition to the regular industry news sites that I check to get information, I have Google Alerts set up for each of the key terms. You’d be surprised how frequently a unique story from a local newspaper pops up in Google News. Many times these stories haven’t been seen by my competitors and I am able to “break” the news to the online community. This works well for blogs too – if you have a daily blog about being an entrepreneur, having an alert for the word “entrepreneur” can fetch you several quality stories each day to help inspire fresh posts.

In this increasingly competitive business world, you need each and every leg up on your competition that you can get. Used properly, Google Alerts can be an extremely efficient way to track what’s going on across the web. The alternative would be to search each term every day for new updates. Who has time for that? Spending less time researching enables you to spend more time on the things important to your business.

The Google Sandbox – A Frustrating Inevitability or a Golden Opportunity?

Introduction

The Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the ‘Sandbox’ for 6-9 months, during which time traffic to the site is severely compromised. The Google Sandbox is therefore usually seen as a frustrating inevitability by webmasters and one for which there is no quick easy solution.

My recent observations however have led me to believe that the time your website spends in the Google Sandbox should be seen as a golden opportunity rather than a frustrating inevitability.

Into the Sandbox

Many webmasters respond to their websites confinement to the Sandbox by spending endless hours forever checking the listings in Googles results pages for any sign of their website. Not only is this a waste of precious time but also serves only to increase the frustration caused by the Sandbox. Other webmasters more sensibly focus their time and effort improving the Search Engine Optimisation (SEO) of their website in order to improve its rankings within other search engines such as MSN, Yahoo, Ask Jeeves and others. Although these may not be as widely used as the Google search engine, they don’t have the same aging delay of the Sandbox that Google does. Therefore, achieving good listings in these search engines early in a websites life can at least generate some traffic and hopefully some sales whilst confined to the Sandbox.

Earlier this year the Tsunami disaster in Asia forced me to change the name of my web development business from Tsunami-Site-Design to Pixelwave Design. I had to register a new domain name, build a new website and start from scratch with my web promotion. The new site was an ideal candidate for confinement to the Google Sandbox, and sure enough after an initial day or two of good rankings the new site couldn’t be found in a Google search for any of my keywords. A search for the business name did bring the new site up in first place though so I was safe in the knowledge that my site was contained within the Google database but the lack of inclusion for my keywords suggested that my site had been confined to the Sandbox. The inclusion of my own personal site within the Google Sandbox gave me a great opportunity to monitor and track its progress.

The first thing I noticed was the high frequency with which a Googlebot spidered the pages of my site. The Googlebots were visiting a few times everyday and visiting all the pages of the site. It struck me that if Google had gone to the trouble of writing and implementing the ‘Sandbox’ filter as part of their algorithm and regularly spidering the sites within the Sandbox then the Sandbox wasn’t simply an area into which new sites get put in order to delay their inclusion in the SERPS. Instead it can be considered as a probationary period for new websites during which Google pays close attention to the sites development.

This means that as far as Google is concerned, your websites time in the Sandbox may well be one of the most important times in its development. Rather than seeing this time as a frustrating inevitability you should see it as an opportunity to really show Google how your website can shine. The Google Sandbox should be a time to make the most of all the attention your site is getting from Google and show the search engine what it wants to see.

The Steps to Success

Now that we have decided that Google is actually paying your site a good deal of attention whilst it is in the Sandbox it is time to see how we can make the most of this Golden Opportunity.

The first thing to do is plan ahead and get your site into the Sandbox as soon as possible, so attracting this attention from Google. Don’t wait until your website is built in all its glory before registering a domain name and uploading your site. Instead make sure the first thing you do is register your domain name, set up a hosting account and go live with one or two pages explaining what your site is about and what can be expected from it as it develops.

Next get the Googlebot to visit these embryonic pages so that Google is aware of the new site as soon as possible. There is no need to submit your site manually or repeatedly to search engines, a couple of inbound links (IBL’s) from other sites that are regularly spidered will be sufficient to get the Googlebot calling. Once the robots have paid an initial visit they will return.

You may be lucky and find that your site gets straight into the main SERPS, but if it is a new domain name and new site then it is likely that before long you will find your new creation in the Sandbox where it will receive a great deal of attention from the Googlebot. Now is the time to be proactive with your website development, don’t sit back patiently waiting to be released from the Sandbox, instead make the most of your time in there and show Google the potential of your website.

Content is King

The first thing you need to do is continue the development of your website. Regularly add new pages packed full of relevant content to your site. As far as search engines are concerned, ‘content is king’. Search Engines exist to provide their users with links to content relevant to their search criteria, therefore they are always on the lookout for websites that contain plenty of good quality, regularly updated relevant content. Of course, good quality, relevant content will also be beneficial to your websites human visitors, which at the end of the day is your number one priority. Add plenty of new, relevant content of interest to real visitors and the Googlebot will thank you for it.

Linking Strategy

Next you need to develop and implement a strategy for obtaining a network of inbound links. Googles algorithm relies heavily on link popularity so it is likely that it pays attention to the number of IBL’s your site gains whilst in the Sandbox. Don’t sit back waiting for people to link to your site, get out there and be proactive. As always relevance is the key, and a sensible linking strategy whilst in the Sandbox will be noticed by the Googlebot.

There are numerous ways to generate inbound links and I have covered these in previous articles. However, things rarely stand still for long in the world of Search Engine Optimisation and latest research seems to suggest that simply getting huge amounts of IBL’s whilst in the Sandbox may no longer be sufficient. It now seems that the rate of accumulation of IBL’s may be important. Google is now thought to pay attention to the rate of accumulation of IBL’s and expects to see them develop in what it considers a natural, organic manner. This means that suddenly gaining a huge number of inbound links may be frowned upon by Google. Instead your linking strategy should be a sustained effort aimed at gaining new IBL’s from relevant websites over a long period of time.

Summary

Although the Google Sandbox is still a frustrating inevitability and there is no quick fix way limit the amount of time a website spends confined to it, patiently sitting by waiting for this confinement to end is a waste of what could be a golden opportunity. Google pays a lot of attention to sites in the Sandbox making confinement to the Sandbox an ideal time to really let your website shine. During this time give Google what it wants to see; regularly updated relevant content, lots of new pages and a sustained increase in the number of inbound links. Not only could this improve your sites ranking within the SERPS once its confinement to the Sandbox is over, but it will pay dividends for your site in general by providing its visitors with the information they require.

Get Your WordPress Website on Page 1 of Google

Digital Marketing for WordPress Websites

If your search term is not right for your business, too competitive, or just a keyword that does not generate enough traffic, then you can be wasting your time. If you are inpatient and you do not do the market research, you can be hitting your head against a wall.

Digital Marketing for WordPress

Market research online is very easy, accessible, and honest. It’s unforgiving and available at your fingertips.

What are keywords?

In general terms, keywords are the words or phrases that people use to ask a question.

Free Tools for Market Research

This step is more often than not skipped because, let’s face it, this step is not sexy.

1. Google Keyword Tool

Google has tools that are free and that you can use to do market research. This tool allows you to tap into the database of the data that Google creates using AdWords. Google AdWords is a product that Google uses to sell advertising space to people who want to advertise for a specific keyword.

Google.com/sktool

The 3 prime metrics that we are looking for to find a keyword worth targeting are:

volume (how many local monthly searches for this keyword)
competition (# of websites advertising against this keyword)
commercial value

2. Google Trends

Shows us the amount of people using a keyword search over a particular time. This important because you don’t want to spend time working on SEO for a keyword that is trending downwards and fewer people are searching for the keyword.

3. Google Insights

Gives us a more deep look at search behavior about a keyword. Tells you more insights about a keyword such as where and allows you to make a more informed decision.

Three important concepts to choose the right keyword

1. Volume – the number of people searching on a keyword

2. Competition – what is our competition doing in the marketplace. What clues are they giving to Google. We need to look at the quality and the competition in the marketplace for a keyword. If there is a lot of strong competition for a keyword, then you might want to move on and choose a different keyword. If a lot of people are advertising for a keyword, then it could mean that it has commercial value around the keyword.

3. Market Samurai – eavesdropping on customers and analyze your competition to decide if a keyword is worth going after

WordPress and SEO

So we have put together a list of what we consider to be the best WordPress SEO marketing tools. WordPress is by far the best blogging and CMS tool for SEO and business professionals. One reason is because of the vast number of free plugins that are available. So, take your time to complete the market research and focus on the right keywords to increase traffic with digital marketing for WordPress.

Free WordPress SEO Tools

Social Locker (Free Version)
WP Social SEO Pro (Free Version)
S2 Member (Free Version)
WPRobot (Free Version)
Thirsty Affiliates (Free)