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Publicity Predicament Number 2 – What’s the Right Timing For Publicity?

Media outlets are in the news business. And as you can tell from the close resemblance between the words “news” and “new,” the mission of the media is to bring you interesting and timely reports on what’s new. If you’re an entrepreneur or organizational marketer and you feed your news about what’s new to the media at the appropriate time, you’re helping both them and yourself. You give them news to share, and you receive credibility and exposure to potential customers.

Ah, but what is the appropriate time? Media deadlines are the most important element in proper timing. Follow these guidelines to make the publicity process work in your favor.

In one group are radio, television, newspapers and web sites, which have short-range deadlines, and in another group are magazines, which have considerably longer-range deadlines. For the short-range deadline media, one week is generally enough lead time for those media outlets to pick up your story. For magazines, the lead time depends on the publication schedule: Monthly magazines need to receive your press releases or pitches 3-6 months ahead of time, while those published every other month need even longer lead time. Weekly magazines need 3-6 weeks advance notice, whenever possible.

When announcing events or looking for coverage for them (as opposed to, say, announcing a new product or providing perspective on a trend), you often need to add a few weeks to the lead time, because daily media often have a weekly rather than daily publication schedule for their calendar listings. That is, upcoming events get published in a batch once a week on Thursday or Friday rather than every day.

The biggest timing complications arise with a product launch, because magazines need to receive your publicity materials 2-3 months before the newspapers, radio, TV and websites in order for them to feature new stuff around the same time. If you rely simply on press release distribution for publicity, either magazine coverage will lag way behind the other media or the newspaper etc. coverage will be premature.

Solve that dilemma by sending publicity materials directly to the magazines at least three months before you want the coverage to appear, then wait until the week before you want the coverage to hit up the newspapers, radio, TV and websites, either by contacting them directly as well or by doing a general press release distribution. That’s right – do publicity in two batches.

Using the guidelines above, plan your timing carefully so you don’t have publicity appearing before your product is ready for purchase or after it’s too late for customers to plan to attend your events.

Bonus Tip: Improve your timing even more by looking up or requesting a publication’s “editorial calendar.” This is an issue-by-issue rundown of planned topics – for instance, the March 16 issue will cover network security, the March 23 issue software upgrades and so on. If you dovetail your publicity with a particular publication’s editorial calendar, you’re practically a shoo-in!

My "Online MLM Blog" Ranked Number 2 in Google!

Weeks ago, I did a test using Alvin Phang’s Atomic Blogging Tactics and my Keyword I am targeting “Online MLM Blog” has ranked No. 2 in Google! Competing over 1.96 million sites and I even found why I didn’t ranked No.1 ,why ? The site that Ranked No. 1 in Google for “Online MLM Blog” website URL has Online MLM as its domain name that’s why ! Half the SEO battle has already won by selecting the right domain name for your website.

Now,my recent Video blogpost :”How to increase my Internet Network Marketing Blog Page Rank with Free Backlinks ?”My MLM Blog is fighting for the Keyword :”Internet Network Marketing Blog” and realize my friend from Singapore Talent and my friend Terry Tay is ranked No.1 & 2 competing 77 million over sites…impressive and yet exciting ! For this particular keyword I am presently Rank no.32, not bad for a new blogpost publish within 36 hours.

This time round I “Double Turbo” my Social Bookmarking on both my YouTube video and my blogpost on this video blogpost.You name it Onlywire, Digg, Plime, Reddit, Stumble Upon, Shoutwire and the most of “Hot ones” in Socialize it.Yes,I submitted to as many Social Bookmarking as you can imagine.Luckily I stored most of their shortcut in my browser toolbar and it save me quite a fair bit of time.

I also submit to major “HOT” Article Directories. To rank page 1 in Google for “Internet Network Marketing Blog”? For the hard work I put in ,I am confident and this will result more visitors to my blog, means more hits on my primary business program -Insider Blueprint- that I am promoting and that’s how I monetize my “Internet Network Marketing” Business !

Has Social Bookmarking work for you ? Please comment back at my Internet Network Marketing Blog and watch for my Google Ranking Update too.

May the Force be with You

The MLM Jedi

P.S. Guys, I might be an Expert in Online MLM but still a newbie blogger, please bear with my MLM blog’s raw appearance. I promise to “Renovate” my MLM blog soon.

Find the Number 1 Home Based Business

Finding the number 1 home based business isn’t easy. In fact, it’s different for everyone. Everyone has different goals, strengths, and timelines. Do you want a business you can use to generate additional income, or are you looking to replace your current job at some point? Do you mind putting the hours, or do you work too much already and are trying t spend more time with your family and friends? What type of exit strategy are you looking for? Do you want to sell your business in the future, or will you pass it on to your relatives when you decide to retire? Maybe you have bigger plans and want to you’re your company beyond the home based realm and take it public at some point.

All of these questions have an impact on how you find the number 1 home based business. What may be the perfect business for you may not work so well for someone else. You may be simply looking to supplement your income by a few hundred or a thousand dollars a month by working extra hours here and there. If that’s the case, you’ll have very different needs than someone who’s planning on having a full time business and income to replace their current employment.

There are many good candidates for a home based business. Your number 1 will be the one that fits your individual needs and strengths the best. Here are some great ones that have been well proven throughout the years, in no particular order.

1 – Affiliate Marketing – Affiliate marketing is a favorite of marketers everywhere. The affiliate marketer sells other company’s products and/or services and is paid a commission or finder’s fee for doing so. The advantages are that you have no inventory or customer support requirements. You’ll have nothing to store, no tech support or customer service phone calls to field, and no shipping to worry about. It’s perfect for the person who wants to operate out of their house and have very little overhead.

There are of course negatives to affiliate marketing. Depending upon what you’re selling, you may not make as much money sale as if you were selling your own products.(however, for some information products, the affiliate often makes more than the content owner) You also have no control over your right to sell the products when you’re operating as an affiliate.

Any individual affiliate, affiliate program, or product can be terminated at any time. This can be a real pain, not to mention expensive, if you devoted a large amount of resources to developing a website and marketing campaign around the product or program in question. It’s also frustrating to watch as a nice income stream evaporates, and you can do nothing to stop it, except another product, or program and hoe it performs as well as, or better than the old one.

Another disadvantage of an affiliate business, is that you can lose large sums of money through your advertising and marketing efforts if you’re not careful. It’s the same with many other businesses as well. There are many free or inexpensive ways to promote, but some marketers find that they achieve their best and quickest results using pay per click (PPC) advertising. The most widely known example of PPC is Google’s AdWords program.

2 – eBay or Other Online Auction Business – Here again is a way to generate fairly large amounts of money if you’re so inclined. eBay and other auction sites have large amounts of traffic that you leverage into a nice income and brand recognition. The upside is that there is practically unlimited income potential. The downside is that there are few barriers to entry. Anyone with a pulse can start a home based eBay business, and it costs little or nothing to do so.

While those attributes could be viewed as advantages, just know you have over 240 million potential competitors that are registered eBay users. Of those, 83 million are active users, so starting an eBay business gives you access to a huge potential market. Over 600 million items were sold on eBay in 2007. Some of that could have been your merchandise. In fact there were 532,000 eBay stores in 2007, and well over 120,000 people earn their full time income from the on-line auction pioneer, so you could be next.

Those are two of the most popular types and it could be argued that simply by virtue of their sheer numbers, eBay stores ranks as the number 1 home based business. However there are countless others, from consulting to landscaping firms that can be run out of one’s home. Actually firms such as consulting readily lend themselves to being run from home.

With the advent of the Internet and other modern communications systems, there is little reason to have a traditional office. In fact, keeping overhead low is one of the keys to success in your business, and a traditional office is one of the largest sources of overhead in many businesses. Eliminating the office adds directly to your bottom line, which is the point of having your business in the first place.

I Need to Know Who a Phone Number Belongs To – Ways to Discover Who a Phone Number Belongs To

There are several different methods you can use if you decide “I need to know who a phone number belongs too”. The first is to simply call back the number and see who picks up. If you don’t want to be traced then you could call from a mobile phone or hide your caller ID. There are other, more sophisticated methods though that can work just as well. Here are two of the most common in more detail.

Google has a “PhoneBook” function which is extremely useful for looking up phone numbers and works for both mobiles and landlines. All you need to do is visit Google.com and type in “phonebook:number”. This will bring up any results that Google has in its database that include the number.

The problem with the Google phone book method is that it only returns numbers that are found somewhere on public sections of websites. If the person trying to call you has never disclosed their phone number online then it’s unlikely that Google will be able to find it. This is the case for both mobile phone numbers and landlines. For this reason the method is more effective when used for business numbers but varies greatly when looking at home numbers.

The other method to match a phone number to a person is to use a free or paid reverse phone lookup website on the internet. One of the major advantages of these websites is that they have access to the national database of phone numbers making it easy to find out who owns a particular number. The downside is that these websites don’t have access to mobile or unlisted numbers. That means that if the owner of a number has removed his or her phone from the national directory then the website won’t be able to find anything.

Another advantage of a lookup service is that in some cases you can gain access to additional information including the person’s address and date of birth.

Choosing a reverse phone lookup site isn’t always easy because there are so many. It’s vital that you choose a company that uses an up-to-date database – there is no point finding out who owned a particular number several years ago. The more recent the database the more likely you are to find the right owner. You should also avoid paid services unless they can provide you with a high level of service. Some paid websites don’t provide anything extra compared to the free ones.

Cell Phone Number Lookup – Reverse Telephone Directory

A cellular telephone number search is a simple method for you to come up with information about a number that you have found or that’s called your flat, office, or cellphone. Whether you are worried that your partner is a liar, that you have missed an necessary business call, or that you have lost touch with an honest-to-goodness friend, doing a mobile phone number lookup with a Reverse Telephone Directory can help you get the results you need, and you’ll not even have to exit your computer!

Cell Phone Number Lookups – Your Options

To do a cellular telephone number lookup, you will need to go to a site which provides such a service. Naturally, you’re probably already acquainted with the innumerable sites on the Internet that offer free reverse lookup services.

Most of these do considerable work of providing information if you are searching for a landline number that’s not unlisted. The bad news is that a growing number of the telephone numbers we are checking aren’t from landlines. Free services will not be able to help you if you are researching a mobile phone or unlisted number.

Reverse Telephone Directory – The Best on the Net

In those cases, you will need to address a paid service. That’s not such a unpleasant thing, usually because you will finish up with more exact, latest information and, in the case of Reverse Telephone Directory, you will learn more about the person who owns the number than you probably imagined possible, like home members, relatives, and background information.

The registration operation is elementary and you only need to do it once. With Reverse Telephone Directory, your membership entitles you to an limitless number of lookups, so in the later you only need to log-in to find what you need.

Later when you have registered, you will be able to do your mobile telephone number search. Only enter the area code and 7 digits of the telephone number in question. After you hit “Search,” the system will make a match using the number and its big database of records. While most reverse search services contain scarcely any records, Reverse Telephone Directory has wide coverage across the United States, so you will get your outcomes within secs.

When available, you will check out the name of the cellular telephone number’s owner and their address, also as background items you’ll not find through any free services.

Whenever you want information on a certain cellular phone number, then you are better off going straight to Reverse Telephone Directory. You’ll instantly find out what you need to know, and the service is backed by a 100% satisfaction warranty.