Month: January 2023

How to Read Google AdWords Reports

I was writing a pretty lengthy email to one of our clients tonight about how to read their Google AdWords report and realized that I would probably be writing this same email over and over again. But, as my business partner Harry Casimir likes to say, “never do something more than once, automate!”

Many of our clients are not technologically savvy, but I realize that even those who are (and this particular client is) might have trouble reading the default reports generated by Google. Maybe it’s their use of abbreviation or that some of the main elements of their reports are formulas, but I’ve noticed many of our clients at Unique ID have asked me to explain, in some form, their reports.

I am a huge proponent of Google AdWords, and like Google AdSense, it has revolutionized the web (but on the opposite spectrum) and it has led to the success of many of our web sites and the elation of many of our clients. But, as Action International explained at a recent Small Business Development seminar “You Must Measure Everything!” Many of our clients have requested detailed reports of their Google AdWords accounts. My employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of the report, names and prices have been changed to protect the innocent).

Date: The date or date range of the data.

Campaign: Arbitrary information that lets you know under what campaign the reporting information is for. In the examples’ case we only have one active campaign “Regionally Targeted”

Ad Group: Arbitrary information that lets you know under what ad group the reporting information is for. In the examples’ case we only have one active adgroup “Sounds.” In the case of other reports (depending on how your or your search marketing company have set up your account) there might be additional items.

Keyword Matching: The type of system the keyword was displayed on. Broad means Google’s search engine or search engine affiliates (companies that use Google’s software and utilities to drive their own search engines). Content means those sites that have agreed to run Google’s ads through the AdSense network.

Keyword Status: Shows the current status of the Keywords for that month (active, deleted, paused, etc.).

Keyword Min CPC: The minimum cost per click that was paid for term(s). This is just the absolute minimum Google charged for the specific term (most likely based on competition for the term you were bidding on).

Current Maximum CPC: Current maximum cost per click. This is the item that is adjusted to increase or decrease our terms rankings. This is the maximum amount we are willing to pay Google for a single click for that term. Most of the time this is edited on a Ad Group wide level so every maximum cost per click should be the same. You can edit each keyterm individual and the report may reflect that.

Impressions: The number of times an ad was shown.

Clicks: The number of clicks we received.

CTR: Click through rate, clicks divided by impressions. This is one of the biggest measurements of the success of an account. A high click through rate means our ads and keywords are very well matched and targeted. Our standard measure for CTR is 0.5% or 1 click for every 200 impressions.

Average CPC: Average cost per click. The average price you paid for a click for that specific term.

Cost: Clicks x Average CPC (cost per click).

Avg Position: Average Position, or the position on Google the ad appeared at. Typically a higher position means a higher CTR. And alternatively, accounts with higher click through rates typically receive better placement.

Conversions: the number of direct web contacts received through google. These are the number of people that fulfilled every step, they searched for your term found your ad relevant, clicked through to your site, and either signed up or purchased something. Click through rate is only a measure of web leads or contacts, some visitors might have been ‘converted’ through the telephone or direct email.

Conversion Rate: Conversions divided by clicks. If you had 3 people click through to your site for “chicage killgrass7” and 1 person actually contacted you through the web contact form you would have a conversion rate of 33% for that term.

Cost/Conversion: Cost divided by conversions. This is done on a per term basis and also as a total at the bottom.

Automated Profit Package Review

Welcome to my personal review of Automated Profit Package the brand new make money online system created by Tim Carlson.

Why this review? – I have personally bought and used the system and I find it has a massive amount of information related to internet marketing and I would like to share this information with people who are starting out in this new field.

My detailed walk through of the automated profit package system (What you actually get inside the members area)

The first section of automated profit package: Getting Started, covers the following topics.

  • Get your free website
  • Get instant customers
  • Submit Websites to DMOZ
  • PPC Marketing Introduction
  • What is Google AdWords & How it works
  • Open a Google AdWords account

The first section is all about setting yourself up with a free website so that you can make some money, as well as showing you how to get your free website this section introduces Google AdWords (Google make their billions from advertising revenue) The video guides in this section explain how Google works and show you how to open your very own Google AdWords account.

The second section of automated profit package: Google Training, covers the following topics.

  • Introduction to campaigns
  • Introduction to ad groups
  • Introduction to keywords
  • Introduction to AdWords terminology
  • Introduction to keyword selection
  • Introduction to keyword tools
  • Creating campaigns
  • Creating text adverts
  • Creating ad groups
  • Choosing languages and geographic locations
  • Writing advertisements
  • Dynamic keyword insertion
  • Writing killer text adverts
  • A great “Desire” keyword list
  • Keyword match types
  • Content advertising
  • Creating images adverts
  • Creating video adverts
  • Creating mobile adverts
  • Introduction to site targeted advertising

The second section contains guides and video tutorials that are all based around Google AdWords, this impressive collection of guides enable you to understand Google AdWords and show you how to set up your very first internet marketing advertising campaign, using Google.

The third section of automated profit package: Advanced Marketing, covers the following topics.

  • Online Marketing in Depth
  • Affiliate Marketing
  • Choosing Affiliate Programs
  • Affiliate Tips & Mistakes
  • Finding Affiliate Companies
  • Signing Up with ClickBank
  • Signing Up with PayDotCom
  • Signing Up with Commission Junction
  • Landing Pages
  • Using Blogs
  • Blog traffic
  • Forums and blog postings
  • SEO and keywords
  • Social marketing
  • Directory portals
  • Classified marketing
  • Article marketing
  • Viral marketing

The third section of automated profit package is a large collection of video tutorials and affiliate guides, in short this section covers pretty much everything you need to know to get started in affiliate marketing and internet marketing in general.

The last section of automated profit package: General Business, covers the following topics.

  • Introduction to Business Entities Video
  • Organization Tips Video
  • Creating a Brand For Your Business Video
  • The Importance of Goal Setting
  • Allocating Time Correctly Video

The final section covers a lot of information relating to actually starting an online business, what to look out for and what not to do. This section also has a heavy emphasis on actually getting some work done, rather than wasting time on Facebook etc.

Summary of my review of the Automated Profit Package by Tim Carlson

I highly recommend this system to beginners that are looking to enter the world of internet marketing and who want to either make a little bit of extra money or actually want to start a new career making money online. The system is an easy step by step guide to make money online the steps are as follows

  1. Get your free website
  2. Get visitors to your new website (by creating an internet advertising campaign with Google)
  3. Make sales from these visitors
  4. Receive commissions (money!) from the sales

Pros of Automated Profit Package

  • Simple step by step guide to make money online
  • It is affordable
  • The system require no technical skills
  • The system requires no SEO skills
  • Instant ability to make money
  • Huge knowledge base of video guides and tutorials
  • Free PPC vouchers

Cons of Automated Profit Package

  • You are offered optional extras that are not really needed
  • You get a few emails promoting other products

Finding the Right IT Support Company for Your Business

It can be a daunting task trying to find the best IT support a company has to offer and the right IT support services for your needs. There are so many factors to take into account, and it can often feel like navigating a minefield.

The truth is that if you want your business to operate at its peak potential, it’s a minefield you must conquer. One of the key factors in running a successful business, and optimising your activities and processes, is finding the right IT support company.

Here’s a rundown of the process of choosing, and the essential steps to getting it right.

Step 1: Assess your requirements in terms of IT infrastructure

This can be quite an involved process, but it’s pivotal that you get it right! Assess your current IT requirements and identify what you need right now, and what you’re going to need moving forward.

Step 2: Do some research

Make a list of prospective IT support companies and do some research. Be sure to get several references and, if you can, speak to someone at a company they’re currently servicing. Check out their customer reviews and client testimonials -They should have dedicated sections on their website where you can freely view these. Google the company and see if they have a Google business account – this includes reviews!

Step 3: Get in touch

Once you are crystal clear on what you need (now and looking ahead) and you have your list of possible companies, get in touch with them and tell them your requirements. Ask for an obligation-free estimate. Gather responses, and see what they come back to you with. Don’t be afraid to meet them in person and discuss your needs. Think of it like any other interview – if you were hiring a new assistant or manager, you wouldn’t rely on email or even phone calls, you’d interview the candidates in person. You need to see how you get on, personally, and whether or not you’re compatible enough to form a good business relationship. Get them into your office. While they’re there, assess their attitude and perspectives, bring up a specific issue or two that you’re having, or have had in the past, and see how they react.

Step 4: Read the fine print

A tedious but completely necessary step is to look at the fine print that comes with each of the companies you’ve met with. How good is their confidentiality agreement? What are their terms? How long would you need to give notice if you needed to change to a new company? Are there any ‘hidden’ charges that might apply to you? There are a myriad of small details like this that can sway your final decision. Make a pros and cons list for each company based on their estimates, your experience while meeting them, and the benefits and downsides of working with them.

Step 5: Make a decision

It’s time to be decisive! Making the final decision really comes down to a combination of price comparison, the benefits on offer, and gut instinct. When all else is equal, go with your gut!

Step 6: Choose a person

The work doesn’t stop when you choose a company to work with. It’s your responsibility to keep on top of things, take care of all the basics and liaise with your new support company to ensure you are getting exactly what you need. You should appoint a single person to act as the point of contact between your business and your IT support. One person who always deals with them and knows the workings of your relationship backwards. Any problems, on either side, they deal with them – it will make everything run a lot more smoothly!

Step 7: Start a fault log

This is a simple but often overlooked process. Start a log of all faults in your system. It ensures you have a record if you need it and will aid your new support company in looking after you as best they possibly can.

Adapt to Social Media

Adapt to social media and create residual income. By joining affiliate programs that are long lasting you stay in the game longer. Free tools must be exercised… some of them include backlink checkers and PR checkers ™ for Google PR.

When looking for backlinks… submit articles – they last the longest – on EzineArticles or sites like that but also talk to webmasters from related business to get a reciprocal exchange.

With Social Media – it is always changing so keep your post fresh and your ideas up to date.. Likes are gotten by people expressing interest in the posts that you recommend.. Video marketing can be done free with a Google YouTube account…

Getting back to the affiliate program longevity – the best ones I joined were Forex 7+ years I’ve been there… still profitable… ClickBank – many opportunities so you’ll never lose interest… and eBay – the biggest auction affiliate in the world in my mind…

In the twitterverse use #MLM #business and #entrepreneur as well as #Forex. hashtags are timeless and will carry on with the evolution of these sites… if you have questions I am always available.

One way to market was articles. One way to write an article is in essay format. Always appeal to the latest trends… visit the newest website in your niche… business news can be used as a reference as well

The best way to success is by positive thinking, One book you should read is “the secret” quantum physics has found that the ancient teachings prevalent in most religions today can be possibly modeled in modern science so don’t forget this tip.

To succeed in business you also have to stay healthy. one way is in habits and what you eat. here’s a simple recipe to end off the article

ingredients: blueberries

bananas

apples

yogurt

flax seeds

milk

juice

nuts

ice cream

Blend all the ingredients in a blender and place in freezer. After a few hours you have to cut the mix into squares and places on plates… then poke a hole and place one scoop of vanilla ice cream in the middle. chocolate sauce goes on top.

All in all in this business you have to be wise and live a balanced lifestyle. Keep up to date and come up with new ideas by brainstorming often, Usually the best ideas that work are the simple ones. feedback is appreciated.

Three Tips to Advanced Traffic Building

You need traffic – more and more traffic to keep your business growing. But how do you build that traffic? If you are marketing an online business there is know doubt that you need to traffic build, you need a step by step proses of advertising strategies to effectively drive traffic to your business.

So then what form of advertising can you use to traffic build? What can you use to get the most out of your advertising? How can you get the most targeted traffic to your web sites? Below I have listed three of the most advanced ways to traffic build, try them they work.

1. PPC Advertising – This is probably the best traffic you can get as it is highly targeted, this is how you do it – go to Google create an AdWords account, then you will need to chose some effective key words that will target your niche market.

The best way I found to do this is by going to Google and type in a key word phrase, and write down your key words and test this for a week, you are searching for a high search with low competition, a second strategy is to see what key words your competition is using, you can do this real easy.

Try this – when you find a good quality key word or phrase, you can hover the mouse over any link on that first page then rite click, and click properties you will be able to see the key words your competition is using, but note some times you will not be able to see them, just be consistent and you will effectively uncover a good key word to bid on.

Try to do what is called long tail key word research, many will usually start their Google ad-wards account not knowing what key words they are going to use, choosing the rite key words will have a huge impact in your traffic building effort. Just know that the more targeted you are with your key words the more traffic you can build with less time wasted.

A long tail key word is more like a phrase that you would type into Google search, so instead of one or two single words you would use a longer phase, such as “how to make money with online article marketing” apposed to make money article.

2. Blogging – This is a sure fire way to instantly start driving some great traffic, you see Google loves relevant content and by creating a blog and posting regularly to that blog you can quickly start seeing more and more traffic.

When you are trying to traffic build you should make sure that all your blogging content is based on a specific key word, or key word phrase. So if your creating content and blogging about new food recipes it would be great to use all three of those key words – new – food – recipes in the title of your blog post as well as in the first, second, and closing paragraph of your post, this can have a great impact on your traffic building efforts.

3. Article Marketing – Now this is my favorite form of traffic building as you do not need a blog to see real traffic coming into your sales funnel, you can get the same results from creating real valuable content and publishing that content to article directories.

Try this, make it a point to write a few articles a week start with one a day if possible – then try and think of what it is your target market needs are, perhaps do a review on areas that look weak and then write a quality article that will address the problem and give a helpful answer or strategy of how they can fix that problem.

This is in my opinion the absolute best, I use article marketing to really drive some serious traffic. You see by creating real helpful content and offering that content to your targeted market you can effectively attract traffic fast, and the more consistent you are at publishing articles the more you can effectively traffic build.

Traffic building is the blood line of your business, you need traffic and qualified traffic always coming in to your pipeline sales funnel, I use article directories they are the best form of traffic, highly targeted and you build trust by becoming the authority in your niche.

Network Marketing Blog

Network marketing blog–the best move you could possibly make in your network marketing career. We as network marketers must have a blog. It will personally brand you like you never thought possible, and you probably know by now that branding is key. Me having and network marketing blog at this point my career cannot put into words how it has changed my marketing, leads,and branding. and bank account.

Your blog is nothing more than a diary, and you treat your diary with care. As your visitors visit your blog you must have strong content to keep your prospect coming back to learn more tips and tricks to better there network marketing business. The way I market with my blog is I make my blog my central sales funnel for all my content I ever put out I want Google, Yahoo and MSN to notice were this piece of content came from.

Every article I write and video I make is posted on my blog first. Google loves blogs and ranks them very high in the search engines. “Pings are the reason why” check this out,every time you make a new post on your blog the pings signals the search engines a say hey he or she has a new blog post,and once that happens Google indexes your content immediately.

The importance of network marketing blogs are your content. You want your prospects to be able to rely on your blog to run there business successfully.You know when you can help a person with there problems you not only become a professional but people tend to trust your more,now that is the key to network marketing building relationships. However once you gain a person trust they are easily to be recruited in to any opportunity you are in. That’s how you will get the unique visitors which are the people who depend on your content to spreed through their circle of influence. There will be many times where you are receiving leads from your blog flowing in like a waterfall full of water and you will create more leads than you have time, that’s a good thing.

When it comes to network marketing blogs all MLM leaders need a blog people loves blog and most importantly Google loves blogs. There is a lot of money to be made by blogs we have to create good content and show the followers of our blog we can show them the right way to build a massive downline using online strategies to brand your self 24 hours a day and in the process help people build there business.

As your following starts to grow you will notice that you will create content and, start interesting conversations with other viewers on your blog. Then your Network marketing blog will become a sort of active community of MLM as a place to hang out for content and active debates. One thing I know for sure every top earner in this industry has a network marketing blog now its your turn.

Internet Marketing For Small Business – A Guide

Most small businesses don’t have huge marketing budgets, so they are looking for the most cost efficient way to get their marketing message to the most people possible. Only a few years ago, this would have been next to impossible. However, with the growth of the internet, what was recently impossible is not only possible, but is now quite easy for small business owners.

A popular internet marketing tool for small businesses wanting to start marketing online is Google AdWords. With the Google AdWords system, you can reach millions of people with your advertising message, while only paying for the people who show interest in your ads by clicking on them. This is in contrast to a more popular form of advertising which charges businesses based on how many people see their ad. The Google AdWords system of “cost per click” is much superior as it only costs the advertiser based on how many people are interested enough in their product or service to click.

One main way businesses can use Google AdWords is to advertise on the Google search engine and the rest of Google search network, which includes sites like Ask.com.

All you as an advertiser have to do to start seeing ads on these search sites is to follow these easy steps:

– Create a Google AdWords account: It is very easy to set up a Google AdWords account. All you need to do is create a Google account, or use an existing Google Account. It is very quick and easy to create your new Google AdWords account.
– The second step is to create a “campaign”. While creating your first campaign, just pick the option for showing your ads on the Google Search Network.
– Next, you’ll want to pick some keywords that searchers would use to find the product or service you offer. The closer the keywords are to what people will search, the better success you will have.
– Then write some ads that are related to your keywords and product. Make them very catchy and appealing, as you will want searchers to click on the ad and visit your site. However, make sure they are also accurate, because if your product or service doesn’t match what you advertised, the searcher won’t buy, and you’ll pay for their click without getting anything from it.
– You’ll also have to set your bid for how much you want to pay for clicks, and maybe a few other smaller settings.

Once you’ve completed these steps, you’ll soon see your ads on Google and their related search sites. This is a great way to reach millions of people, as Google has over 70% of the entire search volume on the web. If you want to reach even more people, check out Google’s display network, which allows you to advertise on other websites, even sites like the New York Times. You can start advertising on these sites within the same Google AdWords account you’ve already set up.

Within a few minutes, you could be set up to get your product or service in front of millions of people, while only paying for those that are interested in your product or service. This ability gives you a huge advantage over businesspeople of the past, who could only have dreamed about such a great opportunity!

Google Maps VS Yellow Pages – Part 1 of 2

This is a comparison of Google Maps (Google.com) and Yellow Pages (YellowPages.com) for the consumer. The second article is a comparison for the business owner. However, it would serve the business owner well to take a look at the consumer presentation because the things that affect the consumer can have a major impact on the business owner.

The easiest way to compare these two services is to take a look at a real world situation and see how the two entities stack up. Now if you are saying, “Wait a minute, what are you doing comparing Google Maps with the Yellow pages? They aren’t even the same thing.” That’s understandable. At first glance they seem different, maps and yellow pages.

Maybe Google made a mistake. Google Maps was previously know as Google Local Search. In Local Search you could look up businesses and get phone numbers and directions. Google probably changed the name to Google Maps because Maps is a much broader term and encompasses all that Google is doing with their maps. Bottom line, Google Maps is an excellent phone directory.

So, our real world scenario. Let’s say that we are looking for a cosmetic dentist is Santa Monica, Ca that takes Saturday morning appointments.

Let’s start by navigating to YellowPages.com. We are greeted with a pleasant website and what immediately jumps out at us are two text boxes. One says Find and the other says location. I’ll begin with a general search. Under Find I enter Dentist and other Location I enter Santa Monica.

Instantly the YellowPages returns a new web page with eleven different categories. I’m in luck. One of the categories is Dentist – Cosmetic Dentistry. I check the box and click the Find button at the bottom of the page. I’m then greeted by another page and at first I’m a bit confused. I see one dentist listing on the right and this dentist is in Thousand Oaks, easily more than 25 miles away. This certainly isn’t what I’m looking for. Wondering if I entered the correct information my eyes begin to scan the screen and in the left column I first notice a list of cities, Agoura, Agoura Hills, Beverly Hills, Calabasas, etc. My thoughts are it should be easier than this. I’ve already entered data and I’m two clicks into the search and I don’t seem to be very close to the finding a dentist in Santa Monica.

Then at the top of the column on the left I notice that I can refine my search and there is text in black letters that doesn’t look like a link but says Santa Monica Listings Only. I click on the link and go to my third web page and I see a list of dentists. The top dentist looks like a paid listing. The phone number is listed with a link to automatically dial it from a mobile phone. There is also a link to the dentists website, a banner ad and links to more info about the dentist like the products and services that he offers and how long he has been in service.

Beneath the paid listing are the regular listings which seem to be listed alphabetically. These listings include the dentists name, the address and the phone number. There is also a link to a map and more info.

At the very bottom of the listing is a link to send the info to a mobile phone (nice). Thre are also links to Map It, Email it, Get Directions, Save the Listing and Save a note if you have a YellowPages account (very nice).

So far there is enough information to make a call. The phone number is listed. But I want to find a cosmetic dentist so I click on the Dentist name. This opens up a new web page that has the same basic information plus some Business Details which contains General Information, Maps and Directions, and User Reviews.

The same menu for sending info to mobile, emailing, directions etc is also on this page.

Let’s now look at the same search on Google Maps and compare the two. I navigate to maps.Google.com and am greeted with a rather familiar looking interface since I do all of my searches on Google anyway. There is only one search box so I simply enter “cosmetic dentist santa monica” and click Search Maps.

Google immediately returns the top ten search results. The dental offices are listed on the left side of the page with alphabetically lettered place markers and a large map is on the right side showing where each of the dental offices are located.

I already feel better about Google. There was one search box. I didn’t have to enter the business category in one box and the location in another. Also, I have instant results and in the right city. I didn’t have to select from a menu of different types of dentist and then refine the search again by city. At this point Google seems much easier to use.

Like the Yellow Pages there is a paid listing at the top of the list. However, it’s obvious that this listing is a paid advertisement because it has a different background color. This clearly separates the paid listing from the organic search results. Beneath the paid listing are the top ten search results lettered from A to J.

These listings aren’t alphabetical and seem in random order until you learn that Google returns results which it thinks are the most relevant to the search words used. A listing consists of the name of the business, the address, and phone number. If a dentist has a customer review there is a blurb from the review beneath the listing.

If you click on the business name or the lettered place marker a large information box almost resembling a cartoon bubble launches from the corresponding place marker on the maps. This place marker contains the same basic information about the business plus a link to the businesses website if the business has one.

This is great. If there is a dentist that looks appealing I can click on a link to his or her website and get much more information. True, the paid dental ad on YellowPages.com had a link to that dentist’s website but none of the other dentist had a web link. That’s probably because at businesses on Yellow pages have to pay a premium to get a web link. Since this service is free on Google, more dentist will have web links which mean there will be much more information for consumers.

If you click on the More Info in the information box a new menu appears that has some of the same information provided by YellowPages.com like reviews and details, but there are also four features here that YellowPages.com doesn’t have; photos, video, user content and web references. Of the four I particularly like the photos and video. Although not many business are using video yet, more are sure to catch on to this opportunity and provide a wealth of information about their business.

In summation I like Google maps more than YellowPages.com. It is easier to use, you can get the exact information that you want with fewer clicks, it allows the business owner to present photos and videos. YellowPages.com is good. A nice clean professional interface. But it’s more time consuming to initiate a search, often requires too many clicks to find the exact information you are looking for and doesn’t allow regular businesses to link to websites unless they pay a premium. Two features I really like on YellowPages.com is the ability to send a business listing to a mobile device and the abilitiy record personal notes on a business listing.

Passport to Wealth – An Objective Review

Background

Have you ever ‘failed’ at Network Marketing, or any kind of home business? I admit that I have. I ended up sinking close to $10,000 into Herbalife…about half of that was getting started and buying $4000 worth of products for a ‘Supervisor’ order…and the rest, my coaches/upline dragooned me into buying into their ridiculously-overpriced advertising coop ($500 buy-in gets you 5 leads, and you were supposed to buy 3 or more of these ‘wheel slots’!).

I might have had about $5000 in income come in…but I spent countless hours calling my overpriced leads, calling my downline’s overpriced leads, and training my downline, most of whom disappeared because they weren’t making any money.

So you need not feel embarrassed in my company, if you have ever been unsuccessful in network marketing.

What Does it Take to Achieve Success With My Internet Business?

The financial fiasco with Herbalife taught me that although there IS a ton of money to be made with internet business, I needed to find the RIGHT business opportunity, and more importantly, the right Mentoring Group within that business to join.

A preliminary Google search revealed the Top-Tier Internet Businesses. Darren Gaudry’s Passport to Wealth caught my attention immediately because of the products, which included a comprehensive suite of internet marketing software and resources, and the compensation plan: it is an Australian ‘2-up’ plan, which means each new member you sign up will ‘pass up’ their first two sales to you, their sponsor. Their third sale, they keep 100% of the $997 profit.

Meanwhile, the two sales they passed up to you? Guess what…they both will pass up their first two sales to you too!! Do you see what I mean, about how you could just make a few sales yourself and still have lots of money flooding in?

Thus I began to do some serious research into Passport to Wealth…I was NOT about to get scammed again. Well, technically I didn’t get scammed by Herbalife…it IS an amazing product, but I did feel that my mentors ripped me off by selling me $4500 in ‘wheel slots’ that cost $500 a piece for a lousy 5 leads, who were little better than flipping through the phone book. Seriously, I had leads who thought they were applying for a job at a doctor’s office…

So I searched every work-at-home forum and ranking site that I could find for details about Passport to Wealth. I was looking with a critical eye, for some little piece of negativity that would dissuade me from spending $997 to join.

I didn’t find it. Instead, I found some incredible testimonials from real people who had been taught how to Earn Money Online by the Passport Mentors4U team.

I will now share with you the pros and cons of the Passport to Wealth business opportunity. Let’s start with the cons.

Passport to Wealth Cons

a) $997 to invest –Although this isn’t so much of a barrier now, with the $600-$1200 tax rebates on the way as a result of the Economic Stimulus Plan, in the past this investment requirement could make it difficult for many aspiring entrepreneurs.

b) 2 Sales to Qualify –With Passport to Wealth, you pass-up your first two sales to your sponsor. Although this isn’t actually a ‘cash’ expense, that is still $2000 that you are passing up to get qualified. Of course, if you can get two sales, you can get more…it’s not the money itself that has the value, but the skills that you gained in the PROCESS of getting those first two sales.

Passport to Wealth Pros

a) No Phone Calling Required Coming from Herbalife, where the modus operandi is to ‘Call your leads 3-4 times per day’, it is SUCH a relief that I don’t have to talk to people on the phone anymore. You can either have Professional Sales Associates (PSAs) call your prospects for you (for a commission on the sale), or if you join the Passport Mentors4U Team, the leaders call your prospects for you for FREE, as a service to members.

b) You have an automated system which will sort, educate and close your prospects WITHOUT you…you just have to fill your marketing ‘funnel’ by driving traffic to your website, and the system will have sales dropping out the other end. This works through a Lead Capture page, where prospects leave their details and go on to view the 14-minute Passport to Wealth video presentation, and then receive a series of educational autoresponder emails that also include free gifts and digital products to help your prospect make the decision to start the business.

c) The compensation plan is structured such that once you are qualified, each sale puts $997 in your pocket right away . If your downline is serious and motivated to Earn Money Online, they will succeed and pass up their first two sales to you, for another $2000 of pure profit for you. If your downline are bums and don’t do anything or follow the instructions, then you still made $997! This solves the problem of spending countless hours trying to train your downline in the hopes that someday they will make sales and recover your advertising costs that you spent to recruit them!

d) Free Trial You can actually sign up for a free trial with Passport to Wealth and see the back office, access some of the products and software, and kick the tires so you really *know* what you are getting yourself into! Most of the other top-tier Internet Businesses wouldn’t even TELL you about the details or the products unless you first paid an application fee!

So, there are the pros and cons of the Passport to Wealth business opportunity itself…and although that might SOUND excellent, I tell you that it is still not enough. I had learned the hard way from Herbalife that even more important than WHAT business opportunity you join is WHO you join with!

It doesn’t do you any good to have a powerful automated marketing system that can make sales while you sleep…if you don’t know how to get interested prospects to your website!

So after diligently researching the business, I began researching the Passport to Wealth mentoring teams with equal diligence. I continued to dig, Google Search, and investigate. I felt that I had learned very little in terms of network marketing from Herbalife, so this time I was going to choose which team I joined. I interviewed three potential sponsors, from the Passport Mentors4U Team and the Passport Gold Team.

The Passport Gold Team seemed to have LOTS of help for new people…but only until they made their first two sales. After that, you were removed from the rotator and on your own for marketing. This sounded like the exact OPPOSITE of what I wanted…I didn’t want anyone making my first two sales for me and then leaving me, because it was the SKILLS to create the first two sales that I needed, not the sales themselves!

The Mentors4U team, lead by Megan Vaillancourt and Stephanie Sammour, built their business around that exact principle. These two stay-at-home moms make incomes that make my own executive salary from my day job seem like chump-change.

The Passport Mentors4U build you a lead capture page free of charge, complete with killer ad copy and integration into an autoresponder that sends out a series of educational emails complete with the occasional free gift to your prospects.

These sales letters do the sorting and educating for you, and when the prospect is ready to hear more, the Mentors call them FOR you and close the sale!

Since I joined Passport to Wealth 2 weeks ago, under the Mentors4U team, I have learned the fine internet marketing arts of Blogging, Article Marketing, Press Releases, Squidoo, Ezines, Craigslist, and more. I don’t want to brag or make silly claims of my income, but to give you an idea, go to Google and type in ‘MyInternetBusiness’, and click on the ‘Groundbreaking News…’ ad (right now it is number three on page 1). Imagine…two weeks into this business and my site is already on the FIRST PAGE of Google!

I’ll leave it to the reader to determine the kind of business that is generating for me now…and the kind of business that could generate for you, too, but only if you join with the RIGHT MENTORING TEAM.

So, in summary, Passport to Wealth , and the Mentors4U Team in particular, is definitely NOT a scam, and is in fact an incredible internet business opportunity where you can make $997 per month, or per week, or even per DAY once you get your search engine rankings high enough! To learn more, you may visit the link in the resource box below.

I hope this review has been helpful and informative, and like yourself I am looking forward to a bright future with My Internet Business!

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