Home Based Network Marketing Insider’s Secret: How to Harness the Power of Tribe Marketing

Let’s face facts. When it comes to starting a home based network marketing business on the web, your goal is straightforward: increase the amount of exposure your content receives, generate leads, and make money.

It doesn’t get much more straightforward than that.


But here’s a question: What if you could team up with dozens – or even hundreds – of like-minded home based network marketing pros to help push that kind of traffic to your respective sites, all through the power of social bookmarking?

Consider it a, You scratch my back, I’ll scratch yours approach to getting back links and generating huge online exposure, only with the special benefit of automating the entire process so that all you have to do is write your content and then share and be shared.

If you’re like most home based network marketing professionals who are in the know when it comes to generating leads, you’d probably jump at the chance.

The good news is, with the help of what’s known in the industry as “tribe marketing,” you can do just that.

Online tribes are unique community hubs where you as a home based network marketing owner can gather with other MLM pros with the one purpose of auto-syndicating a tribe member’s content to your social media platforms (like Facebook, Twitter, etc.).

In return for the favor, your article is then auto-syndicated by every other member of the tribe, who then broadcast it to their network of social bookmarking services. And so it goes.

The result is a ton of backlinks that will help your home based network marketing articles (and that of those in your tribe) rank high in the search engines.

Pretty nice, yes?

The fantastic thing behind the tribe marketing concept is that it’s all about group cooperation, where every tribe member is helping every other tribe member achieve a ton of backlinks which are the numero uno goal of home based network marketing.

When you use a tribe-based service, you set your account to automatically distribute the content of any member who’s syndicating yours in return and never mess with it again.

In addition, visitors who come to your site through a backlink will never know that your article has been autosyndicated. All they’ll see is that someone within their social network has given your home based network marketing site the virtual okay. That recommendation in and of itself is like getting an endorsement from the person who is referring you, which is fantastic when you’re looking to position yourself as an expert, generate leads, and make commissions.

There are a handful of tribe-based services that offer a no-cost trial account to get you up and running, but they are pretty limited at the free level. If you’re on a shoestring budget, by all means, take advantage of the freebie.

If not, might I make a recommendation?

Purchase a monthly subscription with a tribe-based service (which should cost less than $20 each month), set up your autosyndication relationships with other tribe members, and then turn the tribe loose on your article.

Then, reevaluate after eight weeks or so, and see if your site traffic (and sales) doesn’t jump into overdrive – all thanks to your fellow members in the tribe.

Social Media Marketing – Insider Social Media Optimisation Tips From An SEO Writer

Whatever your answer, you can be sure that as a small business owner looking for ways to supercharge your Internet marketing efforts, you have arrived at the right place!

In this article, you will find cost-effective social media marketing tips used by a SEO London firm specializing in developing custom SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip companies, besides other useful SMO techniques that I’ve picked up in the course of my SEO content writing career spanning 10 years.

However, in order to harness the power of popular social media tools, it is important to first understand the nature and scope of Social Media Marketing, since this will help you identify the social networking platforms that are most relevant to your business.

Simply put, social media marketing involves using popular networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn etc. for increasing a website’s appeal for prospects and extending its reach to a wider target audience. However, what many SMO companies don’t tell clients is the fact that social media benefits some business models more than others. This is why it is important to first establish which social media marketing method best suits your business.

Therefore, in order to leverage effective SMO strategies for your web business, online business owners are advised to clearly outline SMO goals and learn about free and paid tools for determining website popularity metrics, since these vital statistics enable you to measure your web business success in real-time.

Social Media Marketing Tips – 3 easy and cost-effective SMO tips to benefit any web business

1. Facebook Advertising – This is the most cost-effective social-media marketing tool available to web business owners. With its outreach of 300 million users, FB enables small businesses to build a friendly presence for themselves on a powerful platform that connects them to a huge potential customer base worldwide. Sign up for a Business Fan Page account with FB using your company’s username to register your company. Read all the special rules for Fan Pages, research your competition and assess the Facebook presence of your closest rivals (type of pages, number of fans, how many ‘likes’ and graphics have been used to build their popularity etc.). Then simply copy their strategy for success by customizing it for your target customers!

2. Grow Twitter Followers – This great marketing platform has grown in the past one year to surpass the popularity of Orkut and Flicker, two social media sites that enjoyed immense popularity till the cute, snappy and short message update system overtook their member base. Signing up with Twitter is free. So reserve a business account and secure your company’s name. Conduct a basic search for familiarizing yourself with hot keywords and phrases used by your top competitors to get more followers on Twitter and use these to develop a custom SMO strategy for your business!

3. Visit Other Blogs – Many website owners religiously update their company blog with keyword rich content, maintain that crucial reader connect by responding to blog comments, inquiries and suggestions without fail and even measure blog metrics regularly in order to track their high rank on the major search engines. However, many don’t utilise the full scope of ‘blogosphere’ open to them via participating in discussion on blogs belonging to other people. Visiting other blogs and commenting, praising, sharing industry inputs or your personal experience that may add value to the post is a no-cost, effective and quick way to build the credibility of your business without having to invest full-time in writing, posting and responding to new blog content. So, make it a part of your SMO campaign and improve your site’s rankings, starting today!

Rebranding And Its Benefits

Rebranding a business is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This may include changing the name, logo or packaging. Rebranding can be a very challenging but extremely rewarding process. It requires careful consideration and planning to achieve the desired goal which is to breathe new life into a brand to attract new customers and increase its popularity. Nigerian Breweries, Oando, and Glo are examples of Nigerian companies that are constantly rebranding and are enjoying wide acceptance among the Nigerian public.

In 1997, tech giant Apple was very close to declaring bankruptcy, but a little less than 17 years later, stock prices have gone up from $6 to $350 and the company keeps shooting in an upward trajectory. Apple did not only rebrand the company’s name, mascot and logo, but also started producing reliable and elegantly designed products, adding artistry to technology; as changing its name from Apple Computer to Apple enabled the company to produce innovative products such as iMac, iPod, iPad, and iPhone. Apple found a way to polish its brand and create a positive experience for its customers.

Until recently, McDonald’s had the image of a chain that served unhealthy meals sold at exorbitant prices; in fact, critics touted McDonald’s meals to be one of the leading causes of obesity. McDonald’s has since rebranded itself, now serving more healthy meals with reduced prices under the slogan “I’m lovin it”. This makeover appears to be having a ripple effect as there has been a reported 5.3 percent rise in sales according to Business Insider.

Wal-Mart, in a 2007 rebranding, replaced its tagline “Always low price” with “Save money. Live better”. This singular act changed the company’s reputation from offering retails at rock bottom prices to suggesting that buying items at low prices will improve the lifestyle of the customer. In 2010, Wal-Mart was the world’s largest public corporation by revenue, according to the Forbes Global 2000 for that year.

Rebranding is generally aimed at repositioning a brand or company, usually in an attempt to move the brand up market. According to Business Insider, it doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals. It’s a careful strategy; often times subtle and methodical, and may involve both re-imaging and regeneration. Change, as it is said, is inevitable; it is pertinent that companies adopt new strategies when needed rather than sticking with the same strategy for years even when it starts to feel uninteresting with time.

Rebranding is considered a smart business decision for the following reasons:

  • Every brand needs refreshing to stay relevant as the 21st century market is an ever evolving one, rebranding affords companies the chance to sort out a new strategy to make their brand relevant and more importantly, stay relevant.
  • Rebranding influences the customer’s perception, when a product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.
  • Rebranding offers the opportunity to clarify image, while allowing room for future growth this naturally improves the bottom line by conveying a company’s core value and brand message.
  • Rebranding can breathe new life into a business when it is done with a strategy, a process, thought and most importantly for the right reasons. This will set the product or company apart from competitors.

As has been undoubtedly witnessed in the examples of companies that have rebranded, rebranding brings along with it its own basket of gifts both for the company and their customers. It must be stressed that in rebranding, corporate establishments must take the current needs and desires of their customers into consideration but still stay true to themselves as a respectable brand as seen in the example of McDonald’s. Rebranding must also be meaningful and powerful enough that it would improve the relationship between the company and current customers as well as prospective new ones. Most importantly, companies need to rebrand to stay ahead of competition in a very competitive market where you can get left behind if you don’t keep up with the ever-growing demands of customers and the trends in the society that create such demands. This will ensure that brands don’t lose their usefulness and help them create a stronger voice for their brands.

We May Be Trapped in a Matrix Time Loop

During the first week of September, 2016, Bank of America Merrill Lynch sent out an unusual memo to its clients. According to Business Insider, “BAML included an infographic depicting a “future reality” stating there’s a 20 to 50 percent chance we’re living in “The Matrix.”

The idea of life being in a highly realistic and convincing virtual reality world called “The Matrix” has been gaining popularity over the years following the release of the movie trilogy.

Many people believe the physical realm or 3D reality we experience is a simulated virtual holographic environment. This theory suggests that we experience the material world in our minds and through the five senses of the human body. Thus, the human body is essentially a sensory suit we use to experience physical reality.

You could think of the Matrix as a “mind machine”. The experience of the Matrix is an inner journey. The simulated or virtual environments formed by the Matrix are mental constructs. In fact, the Matrix is something we create and experience. The world we perceive outside our minds are inner realities. So, the Matrix is basically a mindscape or a mental safari. The Matrix is truly a reflection of what we perceive and believe in the world outside our minds. The people, events and objects we perceive that are instrumental in forming our beliefs and opinions are merely interpretations of the mind.

According to a story published by the Business Insider last year: “Many scientists, philosophers, and business leaders believe that there is a 20-50% probability that humans are already living in a computer-simulated virtual world. In April 2016, researchers gathered at the American Museum of Natural History to debate this notion. The argument is that we are already approaching photorealistic 3D simulations that millions of people can simultaneously participate in. It is conceivable that with advancements in artificial intelligence, virtual reality and computing power, members of future civilizations could have decided to run a simulation of their ancestors.”

The Matrix itself is quite intelligent, independent and autonomous in its operation. The true power of Matrix is unknown. The Matrix appears to have been designed to collect and store information. This would be mean the Matrix operates under the Law of Expanding Consciousness or the Expanding Universe Theory. If this is the case, the Matrix will forever seek to expand into greater depths and dimensions in the pursuit of knowledge.

In its note, BAML wrote. “In April 2016, researchers gathered at the American Museum of Natural History to debate this notion. The argument is that we are already approaching photorealistic 3D simulations that millions of people can simultaneously participate in. It is conceivable that with advancements in artificial intelligence, virtual reality, and computing power, members of future civilizations could have decided to run a simulation of their ancestors.”

It’s been postulated by philosophers and scientists that the Matrix was specifically created to examine and understand our inner nature. However, the Matrix is far more complex than our current concept of artificial intelligence. The Matrix is programmed to contemplate its own existence, and is mostly aware of itself.

The knowledge base of the Matrix, which includes its physical and non-physical realities, continues to expand. It is both the universe we know and the hidden universe. The invisible or hidden universe… The reality that exists outside of body is another kind of Matrix people sometimes call the astral plane or the ethereal realm. It is not known whether the Matrix has definable limits or recognizable boundaries.

We do understand that each individual has their own perception of reality which is their “personal reality”. The stimuli received from outside of us through our physical senses is interpreted by our conscious minds and forms our understanding of reality. This is the ‘inner world’ or inner landscape of the mind which we believe to be the outer world.

Our interactions and communications with other beings we come into contact with in this simulated environment creates a kind of group experience that could be called a “consensus reality”. Our social relationships with others within the Matrix, allows us to form a general consensus concerning the nature of reality. In other words, people make agreements about the meaning and nature of objects, situations and diverse conditions that exist in the material world. This is where people agree that “apples are apples and oranges are oranges”. You could call this the ‘common reality’ or in some cases “conventional reality”. People find these agreements essential to forming and operating a functional society.

Some people, who are called Old Souls, believe the Matrix was once used as a means of personal entertainment and for challenging the “human spirit”. So, it was known as the “Game of Life”.

Most of us who participate in the game of life are “Players”. We play roles within the Matrix and act out our human dramas and controversies. There is an appropriate saying for this condition “We are spiritual beings having a human experience.”

It’s apparent that at some point the Matrix became a tool for personal growth and development. It became a virtual environment people used as a kind of ‘School of Life’ learning tool.

In the final stages the Matrix technology continued to advance in sophistication to the point that serious scientific experiments could be carried out to improve the condition of our species. Many of these experiments operated on the pleasure and pain principle. This became known as the ‘Human Experiment’.

We can theorize from reports of people who have had near death experiences, out-of-body experiences (OBEs) and astral travellers, like the late Robert Monroe, who authored the “Journeys Out of the Body” series, that volunteers participate in these psychological experiments for self-improvement and for the evolution of our species. These experiments often involve agreements between people which are referred to in the spiritual community as “karmic contracts”. This are pre-life contracts where one person agrees to play the role of an abuser and another person agrees to play the role of victim for personal growth and learning purposes.

A contract by its nature will involve at least two spirits who agree to collaborate on a particular issue or mission. In many cases a person will choose to be the “bad guy” in a particular life scenario that is to be acted out. This person could be thought of as a “competitor”. A person who chooses to take on the role of an “evil” character is supposed to be benefit by learning more about the nature of ‘evil’ and therefore more about their own nature.

“Players” or “volunteers” apparently agree to stay in their bodies while they are experiencing life. This means astral projection and out of body travel is prohibited while operating within the Matrix. Otherwise, the game is said to be comprised. This is a specific rule we agree to before entering into a life contract. Similarly, mediumship and channeling (spirit communication) is discouraged.

The operation of the Matrix appears to be highly controlled by the “Administrators”. Administrators are probably corrupt human spirits who serve extra-dimensional aliens with a hidden agenda.

The nature of Matrix is shrouded in mystery and concealed in secrecy. Volunteers or players are not privy to technology and its real purpose. Many believe we have been lied to by those who control the Matrix. Even Old Souls who have been reincarnating within the Matrix for eons do not have the answers.

Many spirits continue to play the Game of Life, because it has become an addiction for them. This is why spirit communication through mediumship has very limited value in terms of receiving answers concerning the meaning of life and the nature of reality. In the afterlife, “dead souls” remain in a dream state and under the spell of the Matrix. Very few spirits have the answers we seek. Most disembodied spirits seem to have fewer answers than living people.

The Matrix appears to have an interesting feature built into it that prevents us from knowing where we came from and where we go after our body dies. You could think of this as the “corporeal hypnotic amnesia effect”. It is believed that this was not always true.

At one time, we were fully aware of being spirits in physical bodies. This freedom to fully experience the Matrix changed when the technology became more sophisticated and it was used for serious scientific studies. It is thought that when these limitations were first conceived and instituted, it was to give a greater sense of reality to the simulated environments we experience while in the Matrix. Later, these limitations were said by the Administrators to be a necessary component of the experiments they conducted. It could be explained in the same way a medical researcher might conduct a double-blind study of an investigational medication. The results of a particular experiment need to be untainted and pure. Therefore, volunteers agree to abide by these terms and conditions.

Over time, dark entities became aware of these experiments and began to infiltrate the Matrix. Higher intelligent extra-dimensional aliens were successful in influencing the Matrix Administrators for their own hidden agendas. The Matrix technology was successfully usurped and subverted for sinister purposes by dark beings who sought to dominate and control humanity. We became slaves of Dark Forces long ago.

One way Dark Forces have managed to subvert the Matrix is by influencing the Cosmic Administrators to encourage humans to enter into karmic contracts and abusive relationships. The ‘Cosmic Administrators’ promote karmic contracts as a fast track approach to gaining personal insight and spiritual mastery. Pain and suffering in life is almost considered a badge of honour by those who choose the emotional roller coaster ride of karmic relationships. Those who have suffered the most in life have bragging rights for their hard-won lessons.

Many of the lower vibrational predatory entities directly invade our reality to feed on our life force. These astral predators are what people call “demons” or “dark spirits”. These negative parasites and predatory beings are clever enough to keep human spirits stuck in their emotional trauma so that they can continue to use them for sustenance. Predatory spirits will reinforce beliefs in illusory places like the biblical Hell. Human spirits do not realize they have the power to leave these places, as their captors take on fearsome forms to maintain the illusion for long as possible.

It has been written, there are also beings who create places of bliss (like the biblical Heaven) for humans in the afterlife. These spirits feed on love and the positive energy to maintain their vitality.

According to researchers and writers on the origins of humanity, such as Zecharia Sitchin, higher intelligent alien species have waged battles with each other to control humanity and this planet since ancient times. It is possible humanity has been conquered by several different alien races several times throughout our history. These advanced races were able to manipulate humans into believing they were “gods”. Our ancestors worshipped these beings and even made sacrifices to them. Humans led major bloody wars in their names.

As the BAML memorandum states, we may actually be trapped in a simulated past period that we keep playing out. The Matrix might be keeping us in programmed continuous ‘time loop’. This condition might account for paranormal phenomenon such as time distortion, deja vu, and the Mandala Effect. Or perhaps human spirits are being conned into playing roles in certain “movies” for “personal growth”. That would mean the movie never really changes. Only the people playing the roles might change, unless people decide to reincarnate into the same life over and over until they ‘get it right’.

If this is true, then all the global events are part of the this “movie” we are acting out. Even World War III or a ‘Judgement Day’ apocalypse would just be another scene in the movie.

It’s not that these external events are somehow unreal or a convincing hallucination of the mind. You could take it to be the ‘Illusion of Reality’. The experience of life is certainly “real” on a certain level. In other words, you can play a leading role in the Broadway play “Annie”. The experience of playing out the story of Annie is a real, but the storyline is made up. Eventually the illusion will come to an end. The real problem is when we take this illusion, and all the lies that go with it, to be the sacred and undeniable truth.

It is when we realize the illusory nature of our reality that we are able to step out the Matrix and experience true freedom.

Insider Secrets about Corporations: Or, Why Should I Incorporate?

-“Why should I incorporate? I can just do this business as a sole proprietor, right?”

-“Isn’t it complicated and expensive to form a corporation?”

-“I run my business with my spouse, and we have a partnership. Why would we need to have a corporation?”

These have to be the most frequently asked questions that I–and my own financial and legal advisors–get from our clients. The vast majority of people who operate small business or home-based business are sole proprietors or mom-and-pop shop-type partners. Yet, leading authorities on small business estimate that at least 90% of all small business and home business entrepreneurs would benefit from incorporating and using a corporation as an essential component of their overall business structure.

If this is true, why do so many entrepreneurs elect to operate as sole proprietors and general partners anyway? And why would you be better off incorporating?

The answer to the first question is usually either (1)ignorance of the tremendous risks of operating in this manner or (2) lack of familiarity with corporations and other legal entities and the ease with which they can be established. I should add that if the sole proprietorship is perilous, the partnership is more than twice as bad. This is because the partnership is by default a general partnership, in which each partner is responsible for all actions of the company, including decisions made by the other partner in which she did not participate. Now that’s frightening!

To answer the second question, we must first establish what a corporation is precisely. A corporation is an artificial legal entity that is separate from its owner/shareholders in the eyes of the law. The wealthy have learned that there are at least three major advantages that make the corporation an
essential component of your business structure.

1. Asset Protection.

The single most important benefit of the corporation is protection it affords for your personal assets.

The corporation is created when you file appropriate documents–“Articles of Incorporation” in the United States–to the appropriate state legal authorities. A corporation cannot be formed through some private agreement between the parties who elect to form it. It can only come into being by the state in which it is formed creating it, and it has the rights and obligations established by the laws of that state.

Most important here is the notion of the corporate veil–this is the shield that separates your business assets and activities from the private person and assets of the owner/shareholder(s). Because the corporation is a separate legal person, if you are a consultant or translator, for example–or own a small store–and someone claims that that they have suffered injury from your business (say, from a poor translation or a slip on your wet floor), and files a lawsuit, only the assets of your business are in jeopardy. The claimant cannot touch your personal residence or your automobile if these are owned by you and not your corporation.

There are significant differences among individual states and the degree of protection that they afford to the corporate veil. In California, for instance, there are a number of occasions–too many for comfort–in which the corporate veil has been pierced, thus allowing financial predators to seize the personal assets of an entrepreneur. This is almost never happened in Nevada, making it the state of choice for entrepreneurs seeking asset protection.

We will be devoting a separate article to the Nevada corporation in depth in a future issue of this eNewsletter. It is important to note for now that an additional advantage of the Nevada corporation for many is that Nevada has no state income tax. If you use a Nevada corporation to conduct business in your own home state outside Nevada (such as California, our own home state), you may still be subject to state income tax. Because of the superior asset protection afforded by the Nevada corporation, however, it may still be worth while for you to establish a Nevada corporation. Large numbers of entrepreneurs from other countries as well as other states establish Nevada corporations for precisely this reason.

2. The S Corporation versus the C Corporation: Know Which is Right for You

The issue of the personal service corporation only comes up with respect to the C corporation. The other type of corporation is an S corporation, which, like the limited liability company and the limited partnership is a pass-through entity. That is to say that the corporation is itself not taxed as an entity–instead the net income passes through to the shareholders (such as a husband and wife), and is taxed on the individual tax returns of the shareholders/owners.

There are situations in which establishing an S corporation would be preferable to using a C Corporation. If you have significant income from a job, for example, and you anticipate significant losses in early years and you don’t anticipate that your business will earn over $150,000, an S corporation will be your best choice. However, there are limitations on who can be members of an S corporation, and there are limits on employee benefits in an S corporation.

A sophisticated business structure will probably make use of both the C and the S corporation. On the other hand, because of the nature of corporations, you will never want to use either type of corporation to hold real estate. Instead you will want to use a limited liability company or a limited partnership. However, if you are a real estate investor, there might still be room for an S- or C-Corporation in your overall business structure. For example, a corporation could be used to manage your properties held in another entity.

Or–and this is a strategy that could be used for conducting various sorts of business-the corporation could be part of another business entity. For example, if you wish to operate a limited partnership, you will need to have a general partner. But the general partner is responsible for all decisions made and all liability resulting therefrom–the general partner, in short, has unlimited liability. Thus, an intelligent option is to use an S- or C-corporation to be the general partner. This way you have a general partner with the limited liability associated with the corporation.

3. Know How to Manage Your Corporation Properly to Keep the Corporate Veil Intact

Regardless of where you establish your corporation, you will need to make sure that you observe appropriate formalities–otherwise your corporate veil can be pierced very easily, thereby defeating the entire purpose of setting it up. Even if you have an accountant who handles your bookkeeping and tax returns, it remains your responsibility to assure that you are doing this correctly.

This involves holding regular meetings and maintaining minutes in your record book, issuing stock certificates, and other formalities.

The Personal Service Corporation

A final issue that may arise, particularly for independent consultants, translators, and other professionals, concerns the “Personal Service Corporation.” There are two separate categories of professionals who may be affected by this problem: Those, such as lawyers, accountants, psychologists, and health care professionals, who are required by their state laws to incorporate as professional corporations. These corporations are automatically classified by the IRS as personal service corporations.

In addition, the IRS has broadened the definition of “personal service” to include any work, such as translation or consulting, that is personally rendered by the owner/shareholder. This is of particular concern if you are operating on your own as an individual or as a couple. If 95% or more of your earnings come from work in that personal service activity, the corporation becomes qualified as a personal service corporation.

The reason that this is of concern is that a personal service corporation incorporated as a C corporation is subject to a flat 35 percent tax rate and to a lower ceiling ($150,000) for application of the accumulated earnings tax (normally $250,000). However, this is not an insurmountable obstacle to enjoying the benefits of incorporating:

1. First, the other advantages of incorporating still render the C corporation preferable to operating using another structure, such as the sole proprietor. It may be especially attractive if otherwise a high earning couple might be subject to a higher tax bracket.

2. Secondly, it is possible to structure your activities so that more than 5% of the activity is derived from work that falls outside the scope of personal services rendered by the owner/shareholder. For example, a translator or consultant might have a branch of the business involved in network marketing–as a medical professional might have a health food store or other income producing activity–so that the corporation is no longer qualified as a personal service corporation.

As you can see, the corporation is an extremely valuable tool, one that the wealthy have used extremely effectively. If you are operating as an independent entrepreneur and are not using a corporation or the popular alternative of the limited liability company, you are most likely handicapping yourself, limiting your profitability and paying excessive taxes. With the resources that we have available today, especially over the internet, there is no reason that the average individual cannot easily begin to take advantage of this valuable tool. We currently have 3 entities that we formed ourselves and that cost us just the cost of the various resources that we purchased plus the filing fees required by the State of California and postage to get these set up. And we have made sure to obtain the proper forms through the sources we list on our Resources page so that we can maintain the legality of these entities.

“Can’t I wait and start out as a sole proprietor or partner and incorporate later?” we are often asked.

Certainly, if you don’t mind exposing all your personal assets to risk, paying higher taxes, and finding yourself more likely to be subject to an IRS audit. Some people prefer to do things the hard way–but, armed with the right information and resources, there’s no reason why you should have to.

Even if you decide to allow a tax attorney to help you with the formalities, it is better to do so armed with the knowledge you need to judge whether the recommendations she makes are in fact in your best interest.

At the very least, you’ll know enough to head immediately for the nearest exit if any “expert” you consult tells you that you “don’t need” to establish a legal entity to run your business.

Copyright 2006 Azur Pacific Associates

Easy to Get Small Business Loans: 6 Tips for Applying for Funding for Your Company

Small business funding, unfortunately, isn’t easy to get for most people – especially if you don’t already have good credit. Typically, it requires a lot of legwork to get business loan. For some start-ups, owners often have to resort to getting a personal line of credit and using that to find the business. Easy to get small business loans really do exist, just as long as you prepare everything properly and look in the right place.

Here are a few tips to increase your chances of finding and obtaining a small business loan:

1. Get your personal credit report cleaned up. This is something that lenders will want to see. If you have poor credit, take the time to get it straightened out. You might even want to use credit repair services.

2. Create the best business plan possible. Consider this to be your “sales pitch” to funders. If you want as much money as possible from a lender, you can’t be secretive. You must specify exactly why you need the money, how much you need, and what it will be used for.

3. Keep everything as organized as possible. A wide range of documents may be required, including tax returns, annual revenue, and bank statements. Know which documents a potential lender will require from you ahead of time.

More Tips for Easy to Get Small Business Loans

4. Determine the best type of lender. There are many types of organizations that offer easy to get small business loans, including banks, online lenders, non-profit micro-lenders, “angel investors”, credit card companies, and more. Use a bank when you already have good credit and can provide collateral. Use online lenders if you lack collateral and need the funding as quickly as possible. A micro-lender might be ideal when you have a company that is so small that it doesn’t qualify for traditional funding.

5. How long have you been in business? If your company is under one-year old, you’ll have difficulty If you have a start-up, consider solutions such as personal loans, angel investors, or even online crowd-funding if you can come up with an innovative marketing message.

6. Find out how much the payments will be and make sure you will absolutely be able to pay them. Different lenders have different terms and different interest rates. You might be required to pay just one time a month or two times a month.

If you need a fast business loan, US Business Funding is a great place to start your search. This site has been featured in publications such as Forbes, Business Insider, CNN Money, and other such organizations. US Business Funding reviews are primarily positive.

Hurricane Irma Gave Us a Bull Market

The great 1983 Eddie Murphy/Dan Aykroyd film Trading Places features two duffers pulling off a massive commodity futures scam. It was orange juice futures. They made a fortune by betting on the orange crop in Florida.

Thanks to Hurricane Irma carving a path of destruction through Florida, you can do the same thing today.

After Brazil, Florida is the world’s second-largest producer of oranges.

The orange juice industry is in a massive decline. Sales fell 14% – about a $98 million fall from 2012 to 2016. Some food exchange-traded funds that once held futures no longer use them as an investment.

It doesn’t help that we now know that it is bad for you. It has the nutritional value of soda.

Business Insider called orange juice the “biggest con of your life.” That’s important, as the U.S. is the world’s largest consumer by many times, over and above any other country on earth. We consumed over 630,000 metric tons of the drink last year.

Irma’s Impact

Frozen orange juice futures tanked over the past year. After peaking in October 2016 at $225, the JPMorgan Orange Juice Price Index fell 44% to a low of $125 in July 2017.

The price jumped 21% in two weeks as Hurricane Irma grew and took aim at Florida.

The Florida orange crop looked particularly strong this year. Shannon Shepp, the executive director of the Florida Department of Citrus, wrote:

Before Hurricane Irma, there was a good chance we would have more than 75 million boxes of oranges on the trees this season. We now have much less.

To put that in perspective, last year’s crop, the worst since 2005, was about 77.9 million boxes. That crop sold for $800 million. In Florida, 90% of the oranges become juice.

This year, the orange crop looks like it will be the lowest in 50 years. As you can imagine, that pushed the price of futures up.

Sadly, unless you trade commodities, regular investors struggle to get in on this position. One way is the Elements Agriculture Total Return ETN (NYSE: RJA). It holds 1.8% of its assets in orange juice futures.

That’s about the best way I found to trade what could be a nice winner in orange juice. That’s typical with these trends. Sometimes, it’s hard to find a way to profit from them, even when you find a great opportunity.

Running Man: From Cracking Jokes While Playing Games

When it comes to South Korean reality-variety shows, many can take the cake. But, one show that is one of the most popular as the good Sunday series is the ‘Running man.’ Without any doubt, this quirky, adventurous, comedy-rich, and competitive variety show with hosts and guests is quite an entertainer.

About Running Man

For those who are not familiar with the show, here is a little introduction. This show is aired on SBS as part of the Good Sunday lineup. Urban works media and SangSang company produce it. The format of the game is like any reality game show. Here the team of MCs and a guest go to nay urban location and take part in multiple line-ups of missions. Winning each mission takes the participant one step closer to winning the race.

The show is being aired since 2010 and since then has aired 554 episodes. The show is shot in various locations like Macau, UK, Russia, China, Vietnam, UAE, Australia, etc., along with South Korea.

There are several MCs of the show, Yoo Jae-suk being the main MC, runs the show along with other big names like Lee Kwang Soo, Jee Seok-Jin, Song Ji-Hyo, etc. The show has also received a place in the business insider’s list in the year 2016.

Why is Running Man so Much Fun?

When it comes to a reality-variety show, there is always a time when the impact is lost on the audience. But, this show has maintained its impact, and people live to watch it to date. Why? Well, the biggest reason is the cast. Their continuous banter, their jokes, and pranks on each other make the show an ultimate fun ride.

Also, people love the betrayer trio of Ji Suk Jin, HaHa, and Lee Kwang Soo. They are always out there pulling pranks and bullying each other, making the show a laugh riot. The games are always fun to watch as well. Ripping name tag is the game that makes everyone be part of it. This iteration of hide-and-seek is one of the best things in the show. The new locations and new guests make the show much more entertaining.

Some Fun Facts

  • Kim jong kook from the entire cast is the only one who is fluent in English.
  • Initially, it was designed to make the game ‘all-men’s to make it competitive. But later, Song Ji-Hyo became part of the game and gave the guys an equal competition.
  • Ripping the name tag is the most popular part of the game. But not many know that the name tags are quite expensive, costing up to 75 dollars each.
  • Most of the cast member shows their real personalities in the show, in a slightly exaggerated way.
  • Earlier, the show was designed to be competitive. But later, it was turned into a more competitive and comedic format.
  • From the very beginning, Lee Kwang Soo is the most bullied character in the game.
  • After South Korean running man, China to have their running man show, by the name of ‘Hurry Up Brother.’

Running man is one of the most popular reality-variety shows from South Korea with a big Hallyu fan following. The show is also subbed in various languages like English, Thai, Vietnamese, Portuguese, Malay, Russian, Arabic, Turkish, etc.

How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.

According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.

In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:

1. A customer-centric approach

Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.

By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.

This way, e-commerce businesses can make sure good customer retention rates.

2. Chatbot Experiences

Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.

chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.

With the help of chatbots, the businesses can give the customers with literally 24×7 customer service along with personalized recommendations.

3. Identify the target audience

AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.

4.Conversational Platforms

AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.

5. The Virtual Mirrors Experience

It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually “try on” clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.

Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.

6. Gesture Recognition

Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.

7. Improved recommendations for shoppers

With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a “personalized shopping experience” for customers.

8. Quality Product Descriptions

It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.


Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers’ buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.

What Is Net Neutrality and How It Can Affect Your Business

The subject of net neutrality has been the topic of many discussions on the U.S. forums and discussion boards since long now. To first understand why many businesses are so upset about the subject, you have to understand what net neutrality is.

What is net neutrality? According to an article in Business Insider, net neutrality prevents Internet providers from dictating the kinds of content users would be able to access online. Instead, Internet providers are required to treat all traffic sources equally. Why is this topic so controversial that the U.S. Court of Appeals had to weigh-in? Because Internet Service Providers (ISPs) like Verizon, AT&T, and Comcast want to charge for use of their networks. Meaning, these providers will have the ability to pick and choose what consumers see online and to then charge content providers.

The internet speed is basically a fixed sum game. If your competition can afford to pay to drive on the fast lane, then by default your small business gets put in the slow lane. The deeper the pockets of the company, the more competition they can speed past on the way to new customers. Right now many small bloggers and start up websites are afforded the exact same opportunity to reach an audience as the big corporations. However, it is important that you understand what net neutrality is and how it can affect you. When you boil it down, net neutrality means that all data is equally accessible via the Internet. This means that regardless of whether you are a small accounting firm or one of the big name international firms, you have equal access to placing information and accessing other information via the web. You must also factor in things like advertising and marketing budgets to get the word out, but in terms of accessibility, you’re on a level playing field with the big dogs. If net neutrality goes out the window, so does that equal accessibility. Some things to consider:

Paying More For Better Access:

No net neutrality means that Internet service providers (ISPs) will be able to create tiers of accessibility, meaning they can start demanding more money for better accessibility. Smaller businesses with tiny budgets won’t be able to compete for access with the larger companies who can afford to pay the new fees. It also means that there’s nothing to stop big companies or competitors from paying ISPs to slow access to other sites, thus effectively putting them out of business.

Limited Access to Content:

ISPs will be able to limit what you have access to base on their own corporate interests. From Business Insider: “For example, Comcast would probably like to promote NBC’s content over ABC’s to its Internet subscribers. That’s because Comcast and NBC are affiliated. But net neutrality prevents Comcast from being able to discriminate, and it must display both NBC’s and ABC’s content evenly as a result. That means no slower load time for ABC, and definitely no blocking of ABC altogether.” If net neutrality is gone, there’s nothing to prevent corporate discrimination like this, meaning your window shopping for vendors may be limited to just those on Rodeo Drive. Your favorite information sources may not be as fully available to you as they are now.

Limited Access For Potential Clients:

While the previous example explained how you would be limited in what you could access (potentially increasing costs for your business as your options dwindle), it works the other way as well. Prospects will now have a harder time finding you as well. Entrepreneur likens this to when you buy cable TV: “Instead of being able to sell to anyone with an internet connection… entrepreneurs would find their customers limited to those who paid for the ‘internet package’ that covers access to their particular website. It would be like your cable TV plan: The more you pay, the more channels you receive.” In essence, your clients may only be directed to window shop Rodeo Drive and not realize there are more efficient and equally effective options like you out there.

Slower Load Times:

So let’s say ISPs don’t altogether block access to those sites that aren’t part of their approved network. That doesn’t mean they won’t try to incentivize you to visit their preferred sites. They can do this by interrupting streaming or slowing load times on websites that don’t pay a premium. The speed and reliability of a site can make or break you. Admit it, you’ve just decided to leave a page when it took more than a couple of seconds to load. That impatience is universal and could affect traffic on your website. And if you wanted to engage in video marketing and stream on your website, you might be up the creek without a paddle (slowly, very slowly drifting).

Leveraging Video Marketing:

SMBs that depend on video (such as YouTube, Netflix, etc.) as part of their marketing strategy could be impacted if net neutrality is eliminated. For instance, if your company streams videos to homes across the country, or if you want customers to view your company’s product videos, then there’s a probability you might be affected. Similarly, if SMBs can’t afford to pay ISPs to share their content, their prospective customers may be unable to view the product videos and may not be enticed to purchase their products. Moreover, the investment on producing and optimizing the videos will result in a financial loss. The FCC decision, thus, could have an impact on your SMB and how you are able to access the internet in the future.

As a small business owner, it’s important to understand net neutrality. The decisions being made could possibly have an impact on your small business and how you are able to access the Internet in the future.

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