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Google Search Engine Optimization – My Own Road Map For Internet Success

One of the most profitable marketing techniques I’ve used for my businesses is without any doubt search engine optimization.

Since venturing into SEO, I’ve encountered much success for my websites. At first when I saw the top 10 websites in Google for a popular search term in one of my markets, it was kind of dream for me. I knew what they did to get there but I knew there was hard work to be done. But certainly it was achievable.

I have to admit it was a kind of obsession to get my website in the top 10 placement because I knew once I am there I will receive targeted traffic and sales for a long time to come. That thought just keep coming in my mind.

All I know is I have to take action right now and I was also really motivated to attain my goals. I know getting search engine traffic is passive and that to profit from passive traffic, I have to start promoting my site right now or else it will take more time to get those coveted rankings.

And once I’ve worked on my search engine rankings, I can leave it aside and concentrate on other aspects of my business but also look for other ways to promote my business. One fundamental thing you should always remember is to FOCUS. Focus on one marketing strategy and keep at it. Give it all you can before moving on to the next one. If you try to do too many things at once, it’s very difficult to find success and you will most likely fail.

The day will come when you will do a search for a keyword phrase that you have been working on and to your surprise, you’ll see your site in the SERPs(Search Engine Result Pages). This will just prove that what you’re doing is working. I’ve been there and I can tell you that you will feel proud and happy with such an accomplishment. It’s an amazing feeling. It’s kind of you don’t believe you are really there.

If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you won’t be wasting your time and time is so precious in search engine marketing. Have a plan like what you’re going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the major ways to get top rankings but now they have been a bit devalued but still they are worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and will help your link popularity too. They will help you in rankings automatically but less as compared to several years ago. Well just focus in getting targeted links and you will be surprised how much traffic you can get just with links from related and relevant sites. Even if one day, reciprocal links are completely dead, those links will still be of value in terms of direct traffic. So don’t get reciprocal links just for search engine ranking benefits and for a boost in link popularity. Article writing should be an ongoing process for direct traffic and automatically, it will help your link popularity. Directory submissions will give your site a solid foundation for link building and can make your site stable in the rankings. Concerning text link advertising, if you can afford it, it’s worth it. Just advertise your website on relevant and related sites and if they are high traffic sites, you can get good traffic and potential business. There was a discussion about paid text links and that Google might detect those in the future and maybe devalues them and here is what I have to say.

I think this would have happened sooner or later. Google might detect paid links depending on some criteria. Suppose a website is new and is getting a bunch of high quality links eg sites with good link popularity, high PageRank, high traffic, this might raise a red flag like this site is buying links. But that as well, it can be getting good links due to article submission.

Whatever happen in the future concerning paid links, I believe if you have to do it, do so such that you are getting targeted traffic from those links and websites alone and bypassing PageRank and backlinks. But first, check that website’s alexa ranking to get an idea of its traffic levels(the lower the number, usually the higher the traffic) and check its rankings for its primary keywords in the major search engines as an additional plus because you can have high traffic websites which don’t depend on search engine rankings. They can depend on other traffic sources. Now if you were to check the rankings, a top 10, a top 20 and even a top 30 is worth considering. The website’s homepage html title will usually contain the primary keywords. By knowing the alexa ranking and search engine rankings, this should give you an idea whether it’s worth advertising or not. This alone can justify your investment.

If there is good return on investment, why bother about the search engine ranking benefits from that link. Even if you don’t get any benefit, you won’t care as long as you’re getting business from your text link advertisement. You might need to test which sites bring you results or not. Advertise for a month with one or two good sites and see if there is any improvement in traffic and business. You can know which site brings you more traffic via your traffic logs. You will see visitors coming to your site from another website. If you’re getting traffic but no business, you have to work on your conversion and tweak it. You can have different business models like selling your own products, affiliate products and generating money from AdSense for instance. Here as well, focus is important. Don’t try to give too many options to your visitors or else they can get confused and leave for good. You need to test which business model is more profitable and lucrative for your Internet business. Testing is absolutely crucial in Internet marketing.

I don’t think there is anything wrong if you purchase links on relevant and related sites for the purpose of advertising but if you have to do it solely for PageRank and link popularity, you might be affected if Google detects paid links in the future and devalues them. You might not get any PageRank passed to your website and your rankings might not benefit. So what’s the use? You can be advertising for nothing. No traffic, no backlinks and no PageRank. You have just wasted your money. Usually when you go for PageRank and link popularity only and not focusing on the traffic rewards, you will not be too concerned about what type of sites you are advertising on whether they are related and relevant or not. You can just buy links on unrelated and irrelevant sites simply for the sake of getting PageRank and backlinks. And usually, you will go after high PageRank websites. Well this is not recommended at all. Opt for a long term strategy which can produce results time and time again not short term results.

On another note, it’s important to remember that before starting a search engine promotion campaign, it’s fundamental that you have already created useful, quality and original content on your site. You might need to outsource your content creation if you have problems coming up with original content. A website without useful content won’t have much merit for the search engines. Search engines love content and best of all if it’s original. It’s also a good idea to build a solid link structure for your site.

So here you are, to get top Google rankings, create your own Google search engine optimization plan and have your own road map for Internet success. You’ll be glad you did.

Web Design & Search Engine Optimization – A Technique to Find New Business

I stumbled across this method, quite by accident, when researching a potential new businesses web site after a standard call back request to my website. It is surprisingly straightforward and you can effortlessly find people in particular regions, your own town even, who are crying out for your brand of search engine expertise.

The elegance of this means is that it also provides the ammo you need to go to the potential client and show to them why their website is not performing for them nearly as well as it ought to be doing. It will allow you to show them that they are on the search engines and can be discovered, using a search (albeit a very poor and irrelevant one) and that to start driving traffic or to increase traffic to their website will be fairly low-priced (depending on your search engine optimisation rates of course).

Using site: in Google Searches: Google offer several useful search engine optimisation tools for discovering information concerning your web site and the information that it holds on your site, one of them is site: If you carry out a search for site: and add your domain name after, Google will return all of the Internet pages that it has indexed for that domain name, for instance site:amazon.co.uk. To search for your own website simply switch amazon.co.uk with your own domain name. You can also use the www. at the start but, as yet, I have not noticed a great deal of difference in the results. Google does allow you to specify if you want to have the www. on your domain name in it’s results using their webmaster tools. This search tool is intended to allow you to look for for a phrase in a particular site by putting the phrase in front of the site: bit in the search. For instance, a search for fantasy site:amazon.co.uk will search for the word fantasy in Amazons UK web site.

This will be helpful once you have found a website that is in need of search engine optimisation as you can then analyze all of the web pages that Google holds for them.

The Process of finding clients who need your search engine optimisation help is simply this. Go to Google and search for the phrase Untitled Document and then add a region afterward, for example search for Untitled Document London. This will display all web pages inside London that have Untitled Document, by and large in the Title. This shows to me that whoever built the web site has not bothered to fill out the Title Tag for the page and that the page in question is simply ignoring a wholly fine opportunity to get some keywords and key phrases into Google and to be discovered by their market and potential customers.

In my belief, every professional web designer ought to provide a website with at least a basic SEO template, which would involve filling out the Title and META Description (at minimum) so that search results look engaging and present some information when displayed in the Search Engines. Even if they are not on page one for their particular services, at least they will be on page something and not floating around at the bottom with no consequence to their business. Unless of course their business is selling documents titled Untitled, in which case good luck in trying to get that one onto a top result.

Using intitle: in Google Searches: If you would like to narrow this search down, you can use one more of Google’s search tools intitle. As the name suggests this will display all results with a word or phrase in the Page Title of the webpage. So try, in its place, to search for intitle:Untitled Document London. You can mess around with placing quotation marks each side of the first portion and adding your region afterward to make the search more technically correct, this does change the results slightly.

Once you have found a likely target you can now use the first tool (site:) to study the rest of their pages. If they have a long list of Untitled Document you can almost guarantee that they are not receiving a tenth of the hits they ought to be. Providing them swift and noticeable results should be simple. If they have had the website for some time, even better as their domain name will have some age. I have found that once you can show good traffic and the enquiries do increase slightly the next step will be to update their web site as an out of date web site will put a lot of people off. This is all leading to further business and another addition onto a Christmas card list for you.

This method will return a lot of old sites and in all probability some personal websites but there will be plenty of businesses in there that are plainly not aware of the opportunity they are wasting and the potential new business that they are passing up by not being noticeable (Using this method, for my home rural town I have discovered a solicitors, two nurseries and a company providing student letting, all would be fine leads, and in the first three pages of Google results).

In the end they will thank you as their hits and inquiries grow and you may get a decent long term client out of it.

Your job now is to persuade them of that, good luck.

How to Position Naturally in Google Through Search Engine Marketing

Google has undeniably become the most powerful search engine in recent times. With millions of online users from different parts of the globe, Google is obviously seen as a huge marketing potential by online advertisers.

Then, here comes the Search Engine Marketing (SEM), a form of internet marketing that helps business owners to build their reputation and reach unlimited number of prospect customers worldwide. It provides online advertisers good visibility for their website on the World Wide Web.

SEM services feature paid placement, contextual advertising, paid inclusion, and the widely used Search Engine Optimization (SEO). On the other hand, top SEM vendors are Yahoo! Search Marketing, Microsoft Ad Center, and the most popular Google AdWords.

So, you want to use SEM services to have lucrative revenue for your business? You may want to use the following tactics:

You can purchase advertisements and most of the time they are on pay-per-click (PPC) basis. They usually appear on certain parts of a related page or the search results page with the headings “Featured Sites” or “Sponsored Sites”.

Also, you can have contextual advertising which are advertisements that are directly related to the content of your targeted webpage. It works this way: a network, Google Ad Sense in an instance, scans a website for certain keywords that are related to the nature of your website, when they found both pages relative, they will place the advertisement on the targeted site.

Another SEM service you can use is paid inclusion where Google charges fees for the inclusion of your advertisement or the link of your website to their search index. The above mentioned SEM services may tend you to shed some amount but you are well assured that you will have a good position on Google without doing much effort.

Moreover, the SEO strategy in search engine marketing is proven to be the most effective and widely used by online marketers though the said tactic requires some effort. Search engine optimization improves your visibility and ranking through posting quality content articles on different related sites.

The secret in SEO marketing is having original articles and it is far better to have both quality and quantity of articles. They must also have catchy yet concise titles and headlines as the first thing people will notice will contribute to their first impression of the whole write-up.

Then, post these articles on related websites so you can automatically acquire your targeted market. Keep in mind to post original articles even on different sites as posting duplicated write-ups are only counted as one.

Lastly, don’t forget to explore a lot of possibilities. Remember that the great traffic you can generate from such Search Engine Marketing tactics contributes to your ranking on Google.

Acme People Search – The Home Based People Search Engine Business

I joined Acme People Search a few months ago and can already see results. This program was specially designed to create different streams of income to maximize the monetization of your website. You drive traffic to your search engine and stand a chance of making money with Google AdSense, Clickbank, Net Detective, Reunion and best of all GDI. This really is one of the best programs I have been involved with, and I have been with a few.

The program also collates email address from people that do searches on your website and the Acme Program will follow up with all your contacts for up to a year by sending them affiliate based offers that you can earn income from. Tissa (Program creator) will also advertise your search engine for FREE for 1 month. You will also get a $125 joining bonus once you have completed the 3 steps to creating your own search engine.

Here are the 3 easy steps of setting up a search engine with Acme People Search:

Step 1: Affiliatize:

Sign up with Reunion (free), HD Publishing (free), GDI ($10/month) and ClickBank. It’s VERY important that you sign up with ALL of them so you don’t lose any earnings. Now put all your IDs in your back office of your search engine.

Step 2: Monetize

Get your own domain and hosting for your search engine. Since you will want to sign up with GDI anyway, get it there. You will be amazed how this is going to build your GDI downline. Just click the GDI link in back office.

Step 3: Advertise

Now that you are all set up, advertise your search engine. Tissa is advertising your people search engine free for the first month on Google, Yahoo and MSN. If you want him to continue advertising its $29.95/month. That’s all up to you. I highly recommend it though.

To get even more visitors to your people search engine use Google adWords. If you have never used AdWords before, just click on Step 3 to Success: Advertise! and then the link that says ” teach me to ALSO advertise my search engine and it will show you step by step how to set up a Google AdWords campaign.

Although short term profits will be made with this program you have to remember that Acme People Search is a long term money making program, so be patient and you will reap the benefits.

Search Engine Optimization and Affiliate Marketing

Some people think that SEO is not a part of affiliate marketing. That’s rather unusual.

It struck me. The main reason many advertising and internet affiliate marketing agencies don’t like to pay attention to search engine optimization is that they don’t fully comprehend search engine optimization and don’t understand how to execute a highly effective SEO campaign. Instead of admit their lack of knowledge, they like to pay attention to internet marketing methods they’re saying to understand well.

Search engine optimization benefits

A current MarketingSherpa study shows top organic positions are clicked 20 % of time and top paid-up advertising positions are clicked 10 % of time. However, if your site includes a top organic position along with a top paid-advertising position, the backlinks leading to the site are clicked 60 % of times. It’s a unique situation: 10 + 20 = 60.

Affiliate marketers’ insufficient search engine optimization understanding is a big mistake. Having a well-built, user-friendly affiliate website, advertising costs can be reduced.

Affiliate Entrepreneurs: Internet Search Engine Friend or Foe?

More often affiliate entrepreneurs or marketers really are a bane to search engines like Google. After I think about internet affiliate marketing junk e-mail, I think about all of the Amazon affiliates’ entrance pages. Individuals could be some pretty ugly Internet sites.

However, the best Internet sites I’ve seen happen to be affiliate Internet sites. For instance, one client doesn’t sell straight to customers. The organization’s Site offers info on the organization and offers an introduction to its items, but customers can’t buy something on the website. They have to go to a joint venture partner to buy. In cases like this, likely to join a venture partner is really better for that consumer. The affiliate is generally situated close to the consumer, which makes it simpler for the consumer to obtain the product personalized and shipped rapidly.

The task within the client’s affiliate Search engine optimization plan’s to supply completely unique content towards the search engines without taking advantage of them. Furthermore, almost all clients don’t want an overzealous affiliate to obtain the corporate site and also the entire affiliate network into trouble. Everybody should benefit: customers, the organization’s site, affiliate marketers.

Affiliate SEO and search engine marketing plans

Affiliate management is really a key component of the effective SEO/search engine marketing plan. A lot of companies make affiliate management being an afterthought, frequently towards the corporation’s hindrance.

I’m helping a nonprofit become unfrozen in the search engines. Regrettably, helping sites get unfrozen is really a normal, everyday a part of the job of SEO specialists. The company itself hasn’t spammed Google. The site is very easy to use, and also the organization is really a well-established brand. You will find no technical causes of the website not to come in Google’s index. Yet after digging around for causes of a Google punishment, we discovered the issue: affiliate marketers gone wild.

As part of the internet affiliate marketing search engine optimization plan, companies should explain the significance of offering completely unique content additionally towards the corporation’s’ content. For instance, effective information architecture is definitely a very important element of engine optimization. There are ways affiliate marketers can group and classify info that are superior to the way the corporate site organizes it? Some items sell better in regional marketplaces than the others. Most likely the affiliate site could concentrate on the best retailers because of its region.

I have seen regional affiliate sites’ cross-linking (internal, page-to-page connecting) vary by region. By showing a distinctive cross-linking structure, affiliate marketers provide unique information towards the commercial search engines with a 100 % user-friendly scent of knowledge for clients.

Furthermore, a FAQ, customer support, or help section might be unique for every affiliate site. Many affiliate marketers work directly with clients. What questions do individuals clients frequently pose? Getting these questions as well as their solutions obtainable in a FAQ, customer support, or help section provides completely unique content for clients and search engines like Google.

Finally, among the greatest mistakes I see with affiliate Internet sites and companies is forcing affiliate marketers to utilize a print catalog’s exact wording. Print copywriting works fine inside a print medium; it doesn’t always work with an internet site. Since affiliate marketers frequently know their clients very well, they ought to have the ability to modify product explanations without deviating in the corporate branding message.

The finish result? Affiliate sites don’t get strained from search engine results because of duplicate content, and clients find what they’re trying to find rapidly and simply.

In conclusion I can say that despite the fact that internet affiliate marketing junk e-mail is a big problem for that commercial Web search engines, internet search engine reps wish to include affiliate content searching results (both paid and organic), particularly if the content and content organization are unique. Customers appreciate content that’s customized for their individual needs.

To know more about SEO and affiliate marketing read us.

What You Need to Know About Local Search Engine Optimization Services

SEO, search engine optimization has been the thorn in many companies sides when it comes to their online marketing efforts. Those that chose to carry out their search engine optimization in-house soon found that it required lots of time and focus, which would drain their valuable resources. Those that used internet marketing agencies soon saw the return on their investment.

Then as a nasty joke Google introduced their Pigeon update in July 2014, which made search engine optimization even more complicated than before. The new update was developed to make online searches more convenient for mobile users who are searching for a particular product or service. With their location active, Google is now able to provide them with the most relevant results in their local area first, this means that companies have had to include local in their search engine optimization services to ensure that they are seen first, reaching their local audience with ease and convenience.

Let’s admit it SEO has become very complicated and it takes up so much time, which is why so many companies use the services of internet marketing specialists, so that they free up their valuable resources for other important tasks within the company. There are a few things you need to know and do when it comes to local search engine optimization and ensure that the services you are paying for, includes these.

First is to ensure you have a Google My Business listing. This is imperative, you are going directly to one of the top search engines with this simple set up which takes a matter of minutes. You need to ensure that every section is completed in detail and make sure your address and contact information is accurate, enabling Google to identify your location without delay so that they can trawl your page and rank you in the potential customers search result.

Next you need to ensure your company is listed on all the other top online directory sites, such as Yelp, for example. Again you need to ensure that every section is completed in detail, making it easier for search engines to identify your company based on location and then rank you accordingly. This helps you reach a wider audience within your local area, ensuring your improve your visibility moving forward.

From here you need to get your customers to give online reviews on your products and services or testimonials that you can add to your website. Reviews are a fantastic way to get noticed online for your local search engine results. Speak to your SEO expert to identify the best way to do this. It can be something as simple as when clients purchase from your website they receive an email a few days later asking them to rank your service or asking them to provide a review based on their experience.

A very important part of local search engine optimization is to ensure you include your address and location on your website. Now this may sound obvious and you’re already thinking that you have this on your contact page already, but in order to ensure each of your pages are ranked effectively, you will want to include our location on each and every one of your web pages for the best end result.

Links are another very important part of your local search engine optimization services. Link building helps you reach your audience and improves your visibility with search engines. You want high quality links from reliable sources that are relevant to your industry, they should be location based to meet the Pigeon update requirements.

Why Is A Local Search Engine Important For Businesses?

“Go Local”… This new mantra to shop local, buy local and go local, etc. has become a game-changer for the businesses. Eight out of ten consumers use search to find local information that means if your business is not optimized for the local search, your business is missing 80% customers. The local search engine is critical if you want your business to grow and expand.

What Makes Local Search Important?

With every search on Google, local search is happening. When someone is searching for any product and services, they search with the “near me” keyword. For e.g. “coffee shop near me” “Thai restaurant near me”.

The below-mentioned statistics suggest how Local Search has become imperative in providing business.

50% of consumers who performed searches through their smartphones have visited the local stores in 24 hours.
35% of people searched through their computer visited the local stores in a day.
73% of the local businesses witnessed a boost in their sales and got unique consumers based on who searched them locally.
68% of people suggested that they prefer searching online for local businesses before visiting them.
92% of users looked online for local businesses in the year 2017 and that number is growing every day.
86% of the people look up the location of the business in the Google Maps

To give you better clarity, let’s pretend my tap broke. I do not want to search whichever websites that Google lines up for me. Rather, I will search for writing “plumber near me” “Plumbing services near me”

The SERPS will get me a bunch of local plumbing services including ratings and testimonials as well as price packages. – Get it? This is how the local search engine works.

How Local B2B Search Can Be A Game Changer?

We understood the power of local search SEO, but if you think who cares? Well, as a matter of fact, your customer cares. Because local consumers will always rely on the local search engine results to find the information. So, how can you make your local search engine better for your business?

The crucial parts of local Search SEO involve:

When it comes to local SEO, it is different from organic practices. When optimizing your business for local search below are the immediate areas you need to focus:

Optimize “Google My Business”
Improve your internal link structure
Create local content
Make sure your website is mobile responsive
Make sure that your business contact details are updated
Engage more on social media platforms by adding daily posts
Optimize online directories
Add location to your web pages
Optimize your meta description, content, title tags, images, and URL

Local search engine results are based on geographical factors. It is impossible to rank based on organic SEO unless you are a huge brand. Especially B2B businesses where competition is stiff, your business can enjoy benefits like:

Increased web traffic
Increased visibility
Build a loyal customer base
Enhanced brand awareness
Increased business inquiries/leads
Your business earns more trust through high page rankings
Repeat customers
Reduces advertising expenses
Get exposure in local business community directories
Gets more positive reviews

To Get Rank On Google – You Need Local SEO

You might be wondering what it takes to get first-page ranking on Google? Well, to say least there are literally hundreds of things that go in from best SEO practices to ratings and reviews, optimizing the mobile experience, focusing on user experience, regularly updating and maintaining Google listing, and so on.

Google algorithms are constantly changing to deliver relevant search for the users. Google’s “Venice Update” was one of the first changes that influenced the local search for businesses. The update made it imperative to have landing pages for the businesses for every location they provide service and optimize it with the right keywords.

Another significant rollout was “Google Pigeon Update” which had several makeovers with the recent one including “Local 3 pack” as opposed to how earlier they used to display 8-10 businesses in a pack.

Recently, Google announced another change suggesting that the search results are local and even more relevant.

The top half search result page is covered with the “Paid Ads” and the “local pack listings”. About 86% of the customers use this listing when they are looking for local businesses.

With the right local SEO strategies and practices, your business can come in the top 3 local pack searches.

Algorithms are adapting local “near me” search hence to get your business listing higher on Google page ranking you can’t overlook Local Search SEO.

It’s a step by step process that you need to perform to get on the first page of Google.

Local Search Vs General Search Engine

Search engine giants like Google, Bing, Yahoo, etc. use hundreds of factors to rank and index in the searches that include SEO keywords, inbound and outbound links, content, to name a few.

Local businesses having a physical office in a specific location will want to rank high in the local search. The user is likely to search for the products/services in a specific location they want to find it nearby and easy to commute to visit. Therefore, it is important for local businesses to show up in local searches.

Can Local Businesses Rank High On Search Engines Like Google?

It is not impossible but tough. Also with every search engine, the algorithm varies, Google competitors like Bing, Yahoo adopt different strategies to place the businesses.

Ideally, multi-location brands have better chances to rank locally as well as organically since they have a website to help boost their ranking when searched.

That is where organic SEO comes into play. Search engine optimization is the process of trying to make sure search engines know which searches your business or website is relevant for. However, there are marketers who manipulate the results using SEO techniques.

Google considers search engine manipulation to be extremely serious and expends substantial resources to try to identify and eliminate it. Hence, Google is now emphasizing more on “local searches”. The local search algorithm update, “Pigeon” is giving importance to the local search results hence benefitting the local business.

Closing Thoughts

Currently, if you have not performed local SEO, we recommend that you devote your time to getting those things done. It is important that your customers find you.

When it comes to Local SEO we are pro at it. If your website is not showing in local searches your business is missing a huge opportunity.

CRM Application, a Search Made Simple for All

So like several entrepreneurs, I too decided to start my own home grown/ internet presence only business. My idea of initiating such a venture was that it will add to my monthly earnings and promote a sense of internet presence and urge me to research about internet marketing. Now although I am starting as a small time home decor selling business and I do not expect it to go viral anytime soon, still I wanted an efficient way to manage my customer information and some way to keep a record as to what my interactions where with a customer and how likely is he to buy more from me. This enthusiasm required me to get my feet wet on a Customer Relationship Management (CRM) solution for my business. Now my search for a CRM solution come with the criteria that it should come within my allocated budget, preferably free or a minimum setup cost, small not too bloated for its own good, simple to set up, does not involve intensive learning curve and if possible some way to backup customer information either online or some external hard drive for redundancy.

For my search I turned to trusted Google and placed a query for CRM solution for small business. My query produced 400,000 webpages. Apart from the top ads one of the first result page was from smallbizcrm.com. Something that immediately caught my attention to this website was that they not only lay top 10 or top 20 CRM solutions available in the market, but also educate their readers as to

What it means to have a CRM solution for your business,
Does a person really need a CRM solution for their business,
Best way to evaluate horde of CRM applications currently available
And a strategy plan as to how best to prep your business to reap maximum benefits of a CRM solution

All through the means of case studies and white papers that can be read online or downloaded for later viewing. Now although all CRM applications fulfill the same purpose however not all CRM applications are made equal.SmallBizCRM They categorized various CRM installation available in market based on availability, design, coding, hosting facilities, installation platforms, cost etc. Furthermore under each category they sorted applicable CRM solutions as per market reviews including their own experience with that version.

Reading through all their reviews and judging the popularity levels of various CRM applications definitely helped me to choose the CRM solution most applicable to my business needs. Did I mention that they offer whitepapers collected from many reputable sites that publish articles on CRM solutions and provide educative content to their readers!! All above analysis and whitepapers for their readers all without any registration needs or spam mails or unnecessary advertisements under the convenience of a single URL, what more can you ask of them!

How to Optimize Your Website for Voice Search

Voice Search Trends: Is Your Business Ready?

When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%.

People want instant solutions when they’re searching for something online.

While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 150 words per minute.

To try a spoken search, you can activate your phone’s assistant (Siri, Google Assistant, Amazon Alexa, for example). Or, try it online: click on the microphone icon to the right of the Google search bar, to the left of the magnifying glass.

You’ll be prompted to “Speak now” and you’ll see the results come up after you’ve made your request.

What Voice Search Means for your Business

If you’re a small business owner, it’s a good idea to start thinking of ways to optimize your website for voice search.

Many consumers already use it to find what they’re looking for and according to ComScore, 50% of searches will be performed this way by 2020.

Here’s how to make it work for your business:

Think phrases, not keywords. When we type something into the search bar, we tend to keep it short, like “Canada Food Guide fruit servings.”

However, when we talk to a device, we use a conversational tone, so it would be more like “How many servings of fruit each day does the Canada Food Guide recommend?” Before optimizing your site, research longtail keywords that someone might use to find your products or services.

Stay local. Mobile voice-related searches are three times more likely to be locally based. Use your location with keywords in your site content, and don’t forget to keep your Google My Business page updated.

If you have accolades or awards, include those too – users are often searching for the “best of” or “top” products or services in the area.

Be overly informative. A virtual assistant pulls information from the Internet, so you want to make sure there’s lots of it to be found.

Keep your website, Google My Business, Yelp and other third-party sites updated with things like your contact info, hours of operation, location and menu.

However, that’s just the basics. Dive even deeper – does your business accept American Express? Does your boutique sell clothing by local designers? Is your business a good place to take kids, pets or a date?

The more you can put out there, the more questions you can answer. Creating a FAQ page is a great way to provide both typers and talkers with relevant info.

Speed up. Your mobile page load time matters. The average spoken search results page loads almost twice as fast as a web page, so you’ll have to keep up if you want to get noticed.

Google also includes page speed as a ranking factor, so faster is always better. Check your site’s speed.

It’s going to become more and more relevant – and necessary – to make it easy for customers to “talk” to your business. Instead of waiting for your competitors to catch up and outrun you, start working on optimizing your site now.

Search Engine Optimization (SEO) Ideas for 2011

With every new year, we all get a “fresh start.” This applies to both our personal interests and our professional pursuits. If you own or manage a business or have a serious hobby, now is the time to think about your online plans for 2011. A big part of your online strategy should focus on how to better Search Engine Optimize your website.

When it comes to Search Engine Optimization (SEO), there are two components: On-Page SEO and Off-Page SEO.

On-Page SEO refers to your website’s overall design, navigation structure, internal linking structure, page titles and content, as well as the “behind the scenes” meta tags for Title, Description and Keywords.

Off-Page SEO refers to building links that reside on websites other than yours. The purpose of these types of links is to bring real people to your site from all around the Web, and as importantly to help the search engines find and index your website’s pages so they are available to be listed in the Search Engine Results Pages (SERPs) – preferably on the first page – so real people who are using search engines to find information will see your listing(s) and click through to your website.

In order to properly Search Engine Optimize your website itself, i.e. On-Page SEO, you should: (a) design your website in a way which promotes simple and effective navigation from page to page so that a website visitor can easily access all of the information on your website; (b) produce and present unique content that adds value to your website visitors’ experience, and (c) ensure that each website page is properly set up “behind the scenes” by having the Title, Description and Keyword meta tags filled out completely and accurately.

In order to properly Search Engine Optimize your website around the Web, i.e. Off-Page SEO, you should produce and distribute unique content that adds value to real people visiting websites other than yours. Content distributed via article directories, video directories, blogs, forums, social networking websites, social bookmarking websites and news and information websites, contains links either within the text itself, or just outside of the text area, or both. Therefore, as you distribute your own unique content, you are building links back to your website. In other words, you are Search Engine Optimizing your website.

To put proper SEO into practice, you need to understand how to effectively design and structure your own website, as well as learn how to generate and distribute unique content around the Web. Content generation and distribution is not rocket science, but it does require a combination of training, natural skills and “insider knowledge” that not everyone has. Therefore, to maximize your SEO efforts, consider hiring an SEO professional. Before you hire an SEO professional, make sure you receive a free SEO consultation.

In conclusion, a couple great Search Engine Optimization ideas for 2011 are these: (a) your SEO strategy should focus on real people who are using the Web, and (b) carefully choose and invest in the services of a professional SEO consultant.