Tag: Marketing

Marketing Ideas For Vitamins And Supplements Business

With people becoming more health-conscious, the market for vitamins and dietary supplements has increased significantly. Customers are given an exciting array of choices, with many different brands competing with each other and offering better products at fairer rates.

People use vitamins and supplements to lead healthy lives, with greater energy and vitality, improved memory and strength, and improved nutritional quality. Nearly everyone makes use of vitamins and supplements these days.

Manufacturers of vitamins and supplements face stiff competition because there are so many firms offering various combinations of products for the target customers. It is imperative that your advertisements be unique and informative, inducing customers to buy and use your vitamins and supplements. The advertisements have to be consistent and convey the message intended to the customers to choose your brand over others. You can do this by listing the benefits of using your brand and may attract customers by offering freebies that are useful.

Some Marketing Ideas for Vitamins and Supplements

  • Infomercials on TV, which if implemented correctly, can have a great ROI. It helps people become familiar with your brand and will help them choose your brand the next time they buy vitamin or supplements.

  • Having advertisements appear in health-oriented magazines as well as other magazines. They have to be frequent, as repetition is the essential ingredient to advertising success.

  • You can have brochures of your vitamins and supplements be made available in the local gyms and beauty parlors and spas, clinics, and supermarkets, etc.

  • Forming partnerships with pharmacies is another marketing idea. Having signboards and fliers advertising your products and brand name can influence many customers.

  • Using medical representatives to entice practicing doctors to prescribe your brand of vitamins to patients.

  • Using celebrities to endorse the vitamins and supplements. This has a very high ROI, as many fans will follow through.

  • Organizing health camps and awareness camps and offering the services of doctors for free can be very effective ways of marketing your products.

  • Using trade shows to promote your brand name and products.

  • Giving out educational leaflets in schools and colleges can influence some customers to try your products.

  • Using MLM to sell your products can be successful, too.

  • Develop catch phrases that will stay in the minds of customers and bring uniqueness to your products.

  • Opting to have referral programs with affiliate services. This may be very advantageous. You may have a website to promote your products, too.

    • These are a few marketing ideas for vitamins and supplements. There are firms that offer services as well as products to help run a successful business.

    Marketing Strategies: Increasing Your Business Profits

    The main objective of every business is to grow and keep on profiting. Besides, what kind of entrepreneur would want to see their businesses fail? Although business has its risks, you, as an entrepreneur should know that you need to take risks in order for your business to flourish.

    However, you also would never want to take too much risk on your business. This is why in all kinds of businesses, you always plan, plan and plan some more before you make a move.

    As an entrepreneur you should have a written guideline for you to start your business’s marketing strategy. The guidelines are used by your business to judge your business’s actions accordingly.

    A good marketing strategy should have the following goals in order to create a good marketing plan:

    – Competitor

    – Description of key clients

    – Reasons why your product is unique

    – Distribution channels

    – Price strategy

    – Research and development

    – Expenses

    – Marketing segments the company will compete in

    With all of these included in your marketing strategy, you can be sure that you can really pave the road to success for your business.

    Think of marketing strategy as a compass where it will guide your business to the right path. Having this kind of “compass” will make it clearer for you on what actions to take if you encounter an obstacle in your business’s path.

    Decision-making is also the key in every business. With a marketing strategy, you will find that it will be easier for you to make a decision when it comes to leading your company to success. It will also help you prevent making the wrong decision.

    Another advantage that a marketing strategy can provide is that you can set specific goals for your company. Whether it’s a short-term goal or a long-term goal, a marketing strategy will make it easier for you to set goals that can affect the way you run your business.

    Depending on the situation, you can try different types of marketing strategies that will tailor your business’s needs. Here are some examples of the different types of marketing strategy:

    – Market dominance strategy – This kind of strategy is used by companies to take control of a particular business.

    – Innovation strategy – This strategy deals with the company’s rate of new product development and also innovation.

    – Growth strategy – This marketing strategy is formulated to make the company grow.

    – Warfare based strategies – A business competition is always there. And, sometimes your company needs to be aggressive to attack the competition or defensive to protect your company from losing profit.

    These are some of the strategies that you can use in order to maximize business profit and minimize loss. Sometimes, it will be necessary for you to change your marketing strategy to cope up with the changes in the business world, such as new competitions, new technology or falling client numbers and profits.

    So, depending on the situation, you should always plan on what kind of marketing strategy you should use for the benefit of the company. Running a business isn’t always smooth. There will be times that your business will be in danger of losing money or have decreased profit. Because of the ever-changing situation in the business world, you need to think of a marketing strategy to minimize risk and maximize profit.

    Painting Business Marketing Tips and Ideas

    Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer.

    In this article we look at how effective painting business marketing strategies can help your company get the painting jobs that you need on a regular basis. We also off ideas and tips on putting such a marketing plan together.

    Branding Strategy

    Right from the start you should set out to develop a brand. Give some thoughts to how you want to shape public perceptions of your business. A great name and logo design can give your brand visual representation but there is much more to it than that. A winning brand strategy is to have the right attitude and to adopt a business philosophy that will ensure that you slowly start to develop a good reputation. Strive to become known as a reliable company that always meets and exceeds customer expectations.

    Painting Niche Markets

    Before you can start to develop a marketing strategy you need to know exactly what painting services you intend on selling. Depending on the size of your local market and the number of competitors you may decide to specialize in one particular area or to be a ‘jack of all trades’.

    The market can basically divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is usually easier to get as people are less likely to do it themselves due to the perceived danger of getting up on ladders. The great thing about outdoor painting work is that customers are usually less demanding then they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to a much greater extent though, particularly for multi story buildings. You don’t even have to limit yourself to house painting as all kinds of buildings need painting from time to time.

    Market Research

    Do some thorough market research and identify all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your service to them in a way that they will respond favorably. Put together some customer profiles and chat to a few typical customers to find out more from their prospective. Get into the customers shoes and try to understand what they are looking for in a painting company.

    Networking Tips

    One great way to pick up some regular jobs is to approach people who you think are in a position to be able to refer customers to you. Try to make relationships with property developers, interior decorators, real estate agents, home staging companies, property management firms and others who are out there in the market. Other networking options include joining a local builders association or the Chamber of Commerce.

    Look for other well established service businesses that have large lists of clients and regular communication with them. You may find cleaning companies or lawn care businesses that will promote your service to their mailing list for a fee.

    It can be great to have relationships with other painting contractors. While they are competitors in some sense of the word, they can also be helpful. If you specialize in different kinds of painting or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you have more work then you can handle. Being able to pass work on to other painters that you know are reliable will be good for your customers and good for them. They may also reciprocate and send work your way.

    One great place to meet people is at home improvement stores. The painting section in Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors there and you may even meet a customer as well.

    Advertising Campaigns

    The obvious way for a new business to get in touch with prospective customers is through advertising. Test a variety of methods that will put you directly in touch with your target market. For more information see our article on Painting Business Advertising.

    Marketing Materials

    It helps if you have some marketing materials to show to prospective customers when you meet them for a consultation. Have some brochures made up or at least take a folder along with you with pictures of some of the jobs that you have completed in the past. Testimonials from previous customers also offer the prospect the kind of reassurance and ‘social proof’ that they want before they sign the dotted line.

    What can you do if you have not completed any paint jobs yet or don’t have any suitable photos? One great tip is to purchase stock photography from an online retailer. Featuring pictures of beautiful paint jobs in your brochure or on your website is not fraudulent if you don’t make false claims about the depicted work being your own.

    Fine Tune your Sales Process

    To be a huge success in the painting business you do have to have someone on your team who is able to go out there and sell your services. There are many different sales strategies and techniques and they all have varying levels of success depending on the sales person and the prospect. Learn about some of the different approaches, test them out and then find out what works for you.

    Don’t be intimidated by the idea that you have to sell. Sometimes if you just be yourself, stay positive and guide the customer through a pleasant conversation about how you can help them, that’s all it takes.

    Try to up-sell customers on additional painting work. Once they have agreed to hire you to paint a certain area you can also start suggesting other areas of their house or property that could do with some paint work.

    Ideas on Customer Service

    In the painting business you have to be a good communicator as well as a good painter. It is necessary to take the time to understand every customers unique requirements. Always give them the best standard of service and make sure that they have open lines of communication with you. This should start right from the moment they get in contact with you to enquire about your services. Try to have someone answering your phone calls in person and if this is not possible then make sure that you return calls as soon as possible.

    Marketing to Existing Customers

    Once you have a customer and have completed some work on their home, that doesn’t have to be the end of your relationship with them. Build up a client list with notes about each property that you have painted. You can then contact them from time to time and offer to do any other painting work that they require.

    There are many great guide books available online that will offer you additional ideas and strategies for your painting business marketing. If you study marketing in general you will find that most concepts relate to the painting industry and can be applied in your business.

    7 Steps to Creating a Successful Small Business Marketing Plan

    Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

    These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.

    Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

    You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits

    If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

    How to Start a Small Business Marketing Plan: 7 Steps

    Begin the process by answering these questions:

    1) Who — Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

    2) What — What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

    3) Where — Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?

    4) When — How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

    5) Why — Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

    6) How — How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

    7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

    With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. “Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want.” Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

    10 Ideas for Marketing Your Business With Facebook Advertising

    Facebook is considered as the most popular social media network today. Its popularity remains to spread out with a need in internet marketing where aggressive and ingenious company owners and online marketers are deploying Facebook marketing to reach more target market as web traffic to their sites.

    A more extension to Facebook marketing is Facebook marketing that is growing popular where certain online marketing is targeted at specific niche Facebook audiences that would benefit the brand and company operations. Facebook marketing consists of flexible characteristics that no online marketer or company owner might manage to avoid today.

    Facebook marketing consists of the capability to recognize particular target market, track and determine the efficiency of picked advertisements, customize advertisements in reaction to altering market patterns and customer habits. For the ideal outcomes, online marketers and entrepreneur who take part in Facebook Marketing should use the following 10 impactful pointers.

    Ideas # 1– Have a Clear Objective

    Every effective company needs a clear objective that might be attained to inspire the online marketer or entrepreneur. A basic objective might be set for little and brand-new companies while larger market gamers would have more difficult objectives. The set objective would most likely consist of more web traffic to be produced and greater sales that would increase company bottom lines by means of Facebook marketing.

    A clear objective would assist online marketers or entrepreneur end up being more focused to expend their energy, expense and time carefully to enjoy ideal outcomes at the end of the marketing project. When engaging Facebook marketing if adequate resources and know-how are readily available, it might be possible for a company to have more than one easy objective.

    Idea # 2– Identify Specific Niche Markets

    Web online marketers still have to determine their favored geographical places to promote their brand and items quickly, although the world is their oyster through contemporary innovations today. New or small companies ought to recognize a regional market that is more workable prior to broadening beyond their horizons as they get acquainted with Facebook Marketing.

    As Web online marketers end up being more skilled with the characteristics of Facebook marketing, there is no border to hold them back in getting in touch with international and regional customers on the Web for ideal results.

    Unique internet marketing projects might be prepared with Facebook marketing to accommodate the numerous customer requirements and altering habits around the world.

    Idea # 3– Personalized Advertisements for Target Market

    Web companies need extremely particular audiences to be a hit. This would need a personalized advertisement that deals with a certain group that would broaden the marketplace presence of the brand and items promoted. When the social network gathers appropriate user info to assist online marketers specify the targeted audience for every online advertisement prepared and executed, this is not hard on Facebook marketing.

    A great deal of appropriate and intriguing customer info might be collected as part of a reliable search making use of customers’ age, gender, occupation and interest. A mix of these requirements might limit certain target audience that would surge up the advertisement success.

    Ideas # 4– Accommodate Existing Clients

    One possible mistake of Facebook online marketers is a tendency to disregard the existing in their desperation to look for brand-new prospective leads. Online marketers must not forget that without the existing clients, their company might not be where it is today. Existing clients ought to be valued at all times with appropriate advertisements and unique offers that would make them devoted consumers for life.

    There is excellent marketing power with existing consumers who might be the brand’s informal ambassadors from their complete satisfaction with the brand or company. More possible leads might come through from existing clients’ contacts that would churn greater sales for business.

    Idea # 5– Realistic Budget Plan

    Facebook marketing is vibrant with a spending plan that is scalable; for this reason, little or brand-new online companies might set a smaller sized practical budget plan to turn on Facebook advertisement marketing on a smaller sized scale till more revenues are created to allow a larger scope of marketing on the Web.

    Larger business with a larger spending plan might choose more vibrant marketing advertisements that might extend a number of platforms and channels for a larger direct exposure of the brand and company to delight in larger returns. Advertisements might be run constantly or occasionally depending upon the set spending plan to create the wanted results.

    Idea # 6– Appealing Images Added in Advertisements

    Images in advertisements have the tendency to appeal more to audiences, pertinent and particularly appealing photos that would produce more interest and interest to trigger greater reactions. Online marketers might explore various kinds of images on numerous advertisements to track their efficiency prior to using the effective choices more often in future online advertisement marketing ventures.

    Idea # 7– Engage Facebook Advertisement Manager

    No much better device than the Facebook Advertisement Manager must be used to assemble the vital metrics on advertisement reactions for a precise report on the project’s efficiency. Online marketers would have the ability to make more educated marketing choices with the pertinent info at hand to prevent restarting marketing errors.

    This would enhance the success rates of Facebook Advertisements with the device supervisor showing truths about the advertising campaign, which enables instant modifications to the advertisements or alter the course of the marketing advocate higher efficiency.

    Idea # 8– Conversion Tracking Advantages

    The application of Conversion Tracking controls suitable JavaScript codes composed on business site to track web visitors’ actions and reactions. Such info is returned to Facebook where collation happens to supply an online marketer precise info about customer habits and gather essential marketing info that would enhance internet marketing ventures.

    Idea # 9– Enhancing Facebook Posts

    Increasing a Facebook post forms another element of Facebook marketing where the post is positioned greater in the advertisement receivers’ News Feed area to enhance the opportunities of being seen. Any variety of posts might be improved to enhance online direct exposure.

    Idea # 10– Add “Call to Action” Option

    Every efficient marketing project has to close with a ‘call to action’ which might close a sale where possible. This is the very best ending line for a marketing project despite how vibrant the marketing method might be. A call to action amounts to “Constantly get a sale”.

    Quick Money Making Ideas for Internet Marketing

    Did you click that link that promised to show you how to make $500,000.00 per month with a few clicks of a mouse? What about the one that guaranteed you would be making $1000.00 a day in one week? There is no shortage of “Quick Money Making” ideas being marketed every day and although some of these do use valid ideas, it is difficult to cut through the “hype” to find good solid training on how to become a successful Internet marketer. Over the years I have managed to pull the veil away and if you are interested, read on and I will present the methods I have proven to work for myself.

    Introduction to Quick Money Making

    Did you hear that “Rome wasn’t built in a day?” Even making a small house to live in takes time to build a foundation, erect the walls, put a roof on it, and finish it up with all the “little” things that make it nice. So when we talk about “quick” money making, we must keep the term relative. Developing a solid, self-sustaining business does take time but if you are starting off with no plans and not knowing what materials to use, much time will be wasted even though your efforts are honest and earnest. There are people out there promising you the moon and the stars who only care about how much money they can pocket by showing you little “tricks” for getting rich quick. So let me help you to define “Quick Money Making” by stating that you will reach your goals the quickest by following an honest, well laid out plan that is backed up by proven experience. To do this, you must plan on working hard and keeping focused – basically ignoring all the “Quick Money Making” schemes that seek to interfere with your progress by diverting your concentration from the methods that are proven to work.

    Quick Money Making Internet Business

    Making money on the Internet involves selling a product or service just like any other business. But unlike having a store or an office, your business is in Cyberspace. The methods for advertising your business and selling your products and services are somewhat different – but not altogether different – you are just using a different medium. The information super-highway has unbelievably efficient tools for marketing your business with creative banner ads, marketing video presentations, articles in popular “Internet Magazines,” free gift give-aways, contests, text ads and listings on search engines like Google, Yahoo, and Bing, websites, weblogs, press releases, affiliate marketing, email marketing, and the list continues. A combination of these methods will surely be profitable for your business but if done wrong, will certainly waste a lot of your time and money before you can make a profit. Learning to use these methods is not difficult but you need to have a well planned and comprehensive training program if you want to progress quickly into profits.

    Keys to a Quick Money Making Internet Business.

    1. You need a product to sell.

    It does not have to be your own product, it can be someone else’s. But if you are to be successful the product needs to help people with their problems and have good value. You can either be an Affiliate who gets paid a commission for marketing a product or you can develop a product of your own. Being an Affiliate Marketer is the easiest with unlimited potential. Developing your own product is not difficult as long as it is something you are knowledgeable of and are willing to take the time to create it. Another solid method is to purchase Private Label or Master Resell Rights to an existing product. The key to quick money making with a product is to identify products that are in demand – something thousands of people need.

    2. You need a storefront.

    This can be a weblog, a website, a mini-site, or a membership site. In many cases, several of all of these types of web stores can be combined to market one product. Creating these web stores takes a little work but fortunately, if you can use a word processor and understand how to upload and download files, modern technology has simplified this task to the point that anyone can do it. A good training program can teach you the best ways to do this for effective sales of your product or service.

    3. You need customers.

    By far the most important aspect of any business is customers and there are many methods to do this on the Internet. Unfortunately, this is where most of the “hype” marketers will try to step in “to help you.” But to create a large, steady stream of customers coming to see your product or service is where you will need the most help from someone who knows and can effectively train you in the true methods that work. For any business just starting out, it is necessary for these marketing methods to be both powerful and cheap to implement. Fortunately, this is one of the most outstanding aspects of the Internet as it provides the medium for marketing effectively at little cost.

    4. You need a plan.

    A well laid out business plan is essential for any business. From your first step into Internet Marketing until you have created your dream business, you need a clear path of sequential and well proven steps to follow. These steps must be optimized for you by knowledgeable people if you are to progress quickly. A plan that will use the best methods of presenting the product, advertising the product, and managing your business in a way that makes use of the 24/7 automatic features available on the Internet. Without this plan, you will undoubtedly get side tracked with all the “hype” marketers who are simply trying make money off of your efforts to create an online business.

    Building a Quick Money Making Internet Business is well within your capabilities. I know several successful Internet business owners who are not the smartest people and they will tell you the same. But their success came by learning the methods that truly work, focusing, and following a proven plan to success.

    Massage Therapy Home Business – Free Marketing Ideas

    Free Business Cards

    A lot of online companies offer up to 250 free business cards you can design yourself. My favorite is Home Business Center. You can design your personal massage therapy business cards using any of their 42 card templates to deliver your message and contact information. Keep your business cards on you and hand them out to potential clients. Listen to what is being said around you in conversation. For example, when someone complaints about a back ache or a stressful week suggest a massage and give them your card. Also, ask friends and family to hand out a few to coworkers that might be interested in a home massage.

    Local Directories and Home Business Directories Online

    Submit your business information to local directories. Even if you do not have a web site for you massage therapy home business your services will appear in local search results. The top three directories or local map search engines to submit to are Google Local Business Center, Yahoo! Local and Bing Local Listing Center. Add contact information, specialty services, pictures and hours available. Also, submit your massage business to local company directories in your area.

    Participate in Raffles Ticket Giveaways in your Area

    Find local events in your area and donate a free massage to the community raffle. It is free advertising for your massage home business and if the raffle winner enjoys their massage (and I am sure he or she will) you got yourself a client and referrals from their network of friends.

    Local Classified Ads

    Create seasonal classified ads to market specials or gift certificates for holidays like Christmas and Valentine’s Day. Submit your ad to Craigslist.org and other local classified listings.

    Existing Client Incentives

    Once your massage home business starts taking off you can ask your clients to submit reviews to your Local Business Listings with the incentive to receive a discount on their next massage. Also, you can increase clientele by offering discounts when they refer you to 5 friends.

    The Best E-Commerce Marketing Calender Plan

    Not everyone has a planned up map that they need and in today’s date eCommerce is at its boom and it is projected that it will increase to $4.058 trillion by 2020, which is really a very big number.

    So here we have a solid plan making you go through what actually works.

    1) Build Up Your Base

    Hire up understanding and the right people for your WooCommerce business. Plan according where you want to see your business reach. Build social media profiles, email subscriber list, automation services like MailChimp.

    Some plugins that can greatly help you are-

    • For Marketing Automation Management- Hubspot WooCommerce Integration Pro,Mautic WooCommerce Integration.

    2) Start Content Marketing

    • Make your content rich and keep track of what your competitors are doing.

    • Try to analyze the industry’s good content.

    • Share your content on social channels.

    • Show them what they can make, not what you have.

    • Use SEO research for blog creation.

    3) Social Media Platform

    • Use Social media ROI(use UTM codes, using built-in analytics).

    • Interact with your fans.

    • Use paid options properly to increase your traffic.

    4) Attract Customers

    • Use Google Adwords for your ads which can be highly responsive. Correct audience and use of efficient and effective keyword is most important.

    • Eyes take customers to products that look attractive. Use plugins like WooCommerce Gift Card to attract customers through attractive cards.

    • Offering them points for their purchase may do the same. Use Woocommerce points and rewards.

    • to by offering them points and coupon codes.

    5) Use Email Marketing

    • Personalize tour emails so that your customers feel valued.

    • Personalize your messages according to their age, location, and industry.

    • Use an influencer marketing campaign.

    6) Observe and Learn

    Analyse properly the results which you got.

    • Learn from your mistakes.

    • Use Google Analytics(free tool) to analyze your consumers.

    Analyse, learn from your mistakes and improve

    7) Attract More Traffic

    Traffic!! Something that every storekeeper craves for.

    • Offer discounts/coupon using plugins available at WordPress and codecanyon.

    • Use a Free with scheme for your products.

    • Use holidays and festive season to boost up your sales(Black Friday, Thanksgiving, Cyber Monday etc.)

    8) Grow Using Affiliate Partnerships

    • Use your main page to create affiliates by providing a section for it.

    • Review before you affiliates.

    9) Find Sources That Generate More Traffic

    • Focus on better CPC.

    • Reanalyze your data and look for improvement on your site.

    • Update old adds with good content by taking ideas from those which are doing good.

    10) Create A Strategy With Your Teammates

    Take help of your teammates to build a fantastic strategy from the results so far because they have been with you from the beginning.

    United we stand, divided we fall.

    11)Start Some Free Services And Products.

    • Everyone loves free stuff. Start a giveaway.

    • Think of quizzes or contests with free gifts and prizes.

    Yay!! thanks for the gift.

    Now you can see your traffic spike.

    It is an effective and simple way. Obstacles may come, but learn to improve and move up. Thanks for reading

    Hope this helps you.

    Team

    MakeWebBetter

    connect@makewebbetter.com

    Building Your Business Marketing Plan and Referral Marketing System

    Recently I had a conversation with a client about their business, their marketing plan and their referral system. Their question was, Should we be working by referral only, or should we consider other aspects of marketing? My feedback was simple; you should not be doing either with out a plan.

    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.

    How does your marketing plan relate to your business plan, your mission statement or your vision statement? Your company’s business plan provides the environment in which your marketing plan must flourish. The two documents must have continuity between them according the American Marketing Association.

    Inside your marketing plan, you look at all aspects of how you get your message to prospects that might be in need to your product or service. For instance, you may have advertising as one of your marketing activities. Under advertising you may have, TV, Billboard, Coupons, Radio, Google Ads, and so forth. For each of those you need a budget, a timetable to implement, a system to measure results, and a target market.

    Your referral system should be part of your overall Marketing Plan. Unfortunately, most people do not have a plan for referrals. They might implement a reward system for people or customers who send them referrals and they stop there.

    A good referral system should have a target market, a timetable for implementation, a budget, a training system for your referral partners, and a system for tracking your results. Your referral-marketing plan should be part of your over all marketing plan.

    Should you be By Referral Only that is really a question that you must ask yourself. There are many business professionals who are by referral only, because they know they have plenty of work, many good clients and they know that referred clients have a longer shelf life, spend more money and are more likely to refer others to them.

    • Building your business by referral takes more time than money. (remember time is money) Relationships and trust take time and cannot be rushed or bought.
    • Advertising, PR, and many other forms of marketing take more money than time.
    • Both must have a plan.
    • Building your brand and your business takes a combination of both.

    Business must stop letting referrals happen by accident, and they need to look beyond the “customer referral” to actually developing a plan to find, train and reward referral partners. Having a quality referral marketing plan will increase the quality and quantity of referred prospects. Organization like the Referral Institute work with business across the nation to develop their Referral Marketing Plan while the American Marketing Association supports a variety of professionals who can help a business develop their marketing plan.

    If you are a new business owner or an established business owner, make sure you have a plan and review it often.

    Marketing Ideas: 7 Simple Marketing Tips to Boost Your Business Now

    Marketing is the life-blood of your business; yet, for many, marketing is a complex beast that they do not want to deal with. When you break it down to a simpler process, marketing can become your new favorite practices! Here are 7 marketing tips that you can use right now to boost your business:

    1. Understand Your Target

    No matter what business you are in, whether offline or online, you MUST know your target market. When you understand exactly who you are selling to, you know exactly where to advertise, what to say and even what to sell. Researching your target market will help you understand where they are in life right now and where they hang out which makes advertising a whole lot easier!

    2. Build a Database

    One of the most important aspects of online business is building a solid database by collecting information from your visitors. Building a database allows you to market to your visitors and customers over and over again for little or no extra cost. I highly recommend Aweber for your email marketing and database building needs. Most online business owners collect names and email addresses while others collect names, email addresses, phone numbers, and physical addresses. When making your decision about what to collect think about your marketing plans. If you will be including physical mailings then add home addresses.

    3. Give Customers a Preview of Your Work

    A great way to build your database is by offering visitors a preview or free offer for joining. This free offer can be a report, audio interview, video, or even a CD or DVD that you mail directly to their home. This offer gives your customers a great preview of who you are and what you can do to help them achieve their goals. Put the time and effort into helping them understand your business in a way that will benefit them.

    4. Branding

    Branding is a term that is often thrown around in marketing circles. Building a cohesive message from your logo to your website to your blog to your email messages to your twitter account and to the products that you sell is branding. You want your customers to hear your name and think a power word or phrase. For example, when you hear “like a rock” do you think Chevy? Or “MMM MMM Good” did you think of Campbell’s Soup? It doesn’t matter if your business doesn’t have the advertising budget like these two companies, always include your name, logo and slogan on all of your marketing materials, emails, products, etc.

    5. SWOT Analysis

    During my undergraduate degree at Penn State, every single project, assignment or paper that I had to complete for my advertising and marketing courses needed a SWOT analysis. What is a SWOT analysis? SWOT: Strengths, Weaknesses, Opportunities and Threats. For every client that I work with and every online business that I’ve built, I take the time to work through each one of these steps because often I uncover information and opportunities that I’ve never thought of including for my business. For Strengths, I work through the strengths or advantages that I have over my competition. For instance, I have a very strong background in the marketing and advertising area, so I know how to market my business and bring more targeted traffic to my website. For Weaknesses, I work through the weaknesses or advantages that my competition has over me. For example, when starting out, my competition has a larger market share and more individuals recognize another’s name or work over mine. For Opportunities, I prepare a list of opportunities or possibilities that I have with my business like the new markets that I can penetrate or the new products that I can offer an existing marketing because of my background. Finally for Threats, I look at environmental or outside threats to my business. For example, if you work in a medical niche, you must be aware of laws and regulations surrounding your business. Many online business owners fail to plan their businesses and often fail because they didn’t plan. A SWOT analysis allows you to carefully analyze your business or idea without spending days writing a full-fledged business plan.

    6. Be Enthusiastic

    Did you ever have that monotone professor in high school or college that put you to sleep every time they started talking? They never showed excitement or enthusiasm and you probably never cared for what they were teaching, right? To attract attention and customers, you need to be enthusiastic about what you sell and what you do! Your enthusiasm will transfer excitement to your products and services for your customers.

    7. Be Persistent

    This is probably the biggest mistakes most business owners make in marketing and advertising. Many think that marketing is the magic pill. One advertisement is going to solve all of their problems. Yet, it couldn’t be further from the truth! The average consumer needs to see a message about seven times for it to be effective and for them to take action. You can’t simply run one newsletter advertisement and expect it to explode your mailing list; many times you need to run it multiple times for it to be effective.

    Marketing is truly the key to being successful in business both online and offline. It is a necessity to share your products and services with your target market. If you are on a limited budget, choose one method and make a commitment to running your advertisement at least three times then analyze your results.

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