Marketing Archives - Page 3 of 14

3 Business Referral Marketing Tips

Finding the best referral marketing tips for your business will likely be a short series of hit-and-miss attempts before you find the perfect solution for your particular product or service offerings. To formulate your own referral marketing style you can check out the tips and ideas others have used in the past.

Networking

Networking may be the true key to referral marketing. Interacting with people in the local community as well as reaching out to those all over the globe through tools like social networks is all very vital elements for generating a network that can be an endless source of referrals for your business.

The point with all of the available networking options is not to badger any one of them needlessly. When utilizing all of the available networking opportunities such as conferences and events, word-of-mouth suggestive marketing and social network sharing, business owners should be able to bring in a healthy amount of consumers who are there because they are already looking for what that business has to offer.

Business Partnering for Referrals

Find businesses that offer products or services that are complimentary to your own. These partner options can benefit both parties, help reduce cost by sharing them, and be an endless source of personal branding and referral consumer growth. A business that washes cars may want to team up with the business that sells a product that cleans glass or upholstery to offer a sample version of the cleaner to those who visit the car wash.

The reciprocal option could be that the upholstery cleaning business can offer a free car wash to those who purchase the cleaning products. In this way, both businesses have a give and take relationship that can benefit all involved with fresh new referrals. Some cities have networks set up for this type of partnering benefits. Check your local chamber of commerce for referral marketing tips businesses or conferences.

Incentives

Incentives are the icing on the cake in all cases. You may always have consumers who so enjoy your product or services that they are willing to shout it from the roof tops for no benefit to themselves. However, although some of your consumers may thoroughly enjoy what you have to offer, they too, have busy lives, maybe their own businesses to run, and just may not be able to dedicate the time it takes to help you get even the most well-deserved referrals.

This is where incentives come in. When you offer incentives such as discounts or gifts you are buying a few moments of the consumer’s time. Once you have their time you have their attention. Once you have a consumer’s attention, you have only to impress them with your offering. The chance to impress a consumer with your offering sometimes only comes through offering to let them try it in some discounted or beneficial form that drives them to give it a moment of their time. Incentive referral marketing tips are very helpful to this type of plan.

Art Business Marketing and Branding Ideas – Tips to Marketing Your Art Via YouTube

YouTube is one of the top five visited sites in the world and has been a great resource for providing information, entertainment, and fun. Also it has become one of the most successful marketing tools on the web hemisphere. Yep, marketing. Can you believe? People along with major companies are using videos as part of their marketing campaign to rev-up sales or get the viewer to do some kind of action whether it be join their mailing list, visit their website, or purchase goods or service from the marketer.

Well, what does this have to do with artists, a lot. Just like major companies and independent companies are using YouTube as a way to market their products artist like you can too. Here’s how.

Videos are different from text and still images because videos allow viewers to get a glimpse of who the person really is on the video. Viewers can tell whether you are entertaining, funny, informative, or boring. So if you have a video of you, as an artist people can see you and maybe like you, resulting in them doing business with you in some way. If you do decide to go the YouTube route there are a few things you as an artist should consider.

First, post videos of you creating your artwork in your studio or class.

You want to allow people to see a taste of what it’s like to be in your world. While you are shooting the video you can talk a little about how your work is created from beginning to end. This type of video can serve as an artist statement to whom ever comes in contact with your video. You can post this type of video on your blog or site to serve as just that, an artist statement.

Second, create videos of you having an art show or art exhibition, especially if you have a lot of people at your show.

This gives the viewers a sense that you are professional and that you have some recognition from collectors and buyers. It’s also cool to see people socializing and mingling at one single location that’s devoted to you. So definitely post videos of yourself having an art show.

Third, use your videos to lead people to your site, blog, Facebook page, or what have you.

This is the most important thing you can do. You definitely want to have people to go to the main location where you sell and promote your art on the web. Again, whether it’s Facebook, a website, or blog you want to have the link or url somewhere in the video. It’s been said that it’s best to have it at the beginning of the video and at the end. Also you want to have a direct link to your site or fan page first thing in the description box next to your video. You can put this right after you upload your video.

If uploading video and making video is new to you don’t be too frightened by it, it’s very easy to get started. If you don’t know anything about video and YouTube just ask a family member especially a teenager or college student and I promise they can point you into the right direction. Also, don’t concern yourself about what kind of camera to use.

There are so many inexpensive cameras that you can purchase less than 100 bucks that will allow you to upload your video directly to YouTube. If you remember these few things I mentioned you can’t go wrong with getting a response from using videos to market your artwork.

The Future of Affiliate Marketing As a Career Choice

Almost every kind of business today has an online presence and there are mechanisms that allow for online money transfers. It has therefore become very easy to purchase inventory, pay workers and receive goods and services without moving from where you are seated. The internet has made it possible for anybody to setup an easy online home based business.

Stay at home parents, students and senior citizens who still have the strength to work but are locked out from formal employment by their age can still live productive lives. Online entrepreneurship not only provides a platform for offering services to people in different parts of the world but also provides a steady source of income.

There are as many forms of online entrepreneurial activities as there are products and services to be sold. One of the most popular and fastest rising is affiliate marketing. The core principle of affiliate marketing is that the more people you covert, the more you earn.

You can start a career path in affiliate marketing with absolutely nothing in your hands. This means that you do not have to have product neither do you need money. Armed with just a computer with access to the internet, your first step would be to identify companies who have products and services to sell for a fee. By directing people to these companies’ website, every sale made out of your efforts earns you an income.

With the benefits that affiliate marketing brings to an organization’s sales, this is not a marketing tool that is going away soon. Companies like conversions made from affiliate marketing because it means that potential customers are made of the existence every day. The power that affiliate marketing has of word of mouth advertising is simply phenomenal.

Without leaving the house, affiliate marketing has proven that people can still make a decent living out of selling products that belongs to other people. It however takes patience and resilience to live off of affiliate marketing and people who have been in this field for a long time are witness to this. The best time to start is while still in school or before you become desperate for a source of livelihood.

There are many resources available on the web on how to start a career online. Many success stories of people who started and are reaping the benefits are also available to offer encouragement and insight into the dos and don’ts that build a successful career.

Information Marketing: The Hidden Secrets That Earns People Millions of Dollars

Would you believe it that people are earning millions of dollars daily selling information products online and offline? You too can tap into this business and create a job for yourself and others.

People like Ewen Chia, Jimmy D. Brown, Akin Alabi, Dr sunny Obazu O. Yinka Silver and many others are earning millions selling information products. Well, I don’t want to talk about my mentors but about their secrets that you too can tape into.

What is Information Marketing?

Information marketing is writing and packaging of information inform of book, E-books, DVD, Reports that solves a particular problem of human need. It also simply means selling of information. Since people are always in need of information, information marketers finds out the solution to the need and then present it to them at a price.

Let me give you an example, a friend of mine knows how to write articles for cash online on part-time, he wrote a short report went to various high schools and sold it to the students for $10 and within two Day he sold 200 copies. You can do the calculation yourself to know what his profit was.

Now

The first secret of launching an information marketing business is to find a need.
The second secret of launching an information marketing business is to find a solution to the need
The third is to inform people of that particular need, that you have a solution to their problem

How do you find a Market to sell to?

This question cannot be fully treated here. The easiest way to find a market is start with what you know. Package what you know inform of E-book, Short Reports, DVD and sell it at a price

Do you know how to design a website in less than 90minutes? Write a report package it and sell it.
Do you have special secrets about football betting? Package it and sell it
Do you know how to make money from writing skill? Package it and sell it
Do you know how to make any girl love you? Package the tricks and sell it

What do you know that you think will be of help to a group of people package it and sell it.

If you think you don’t know anything, don’t get discourage we all have something to give though you can start by learning something maybe a business, trade, skill or service

Making Money Online With CPA Affiliate Marketing

It’s a fact. Many thousands of people worldwide are being laid off by their employer owing to today’s global economic crisis. From big car manufacturers to small business, everyone is feeling the pinch. However there is one industry that’s still booming and offers regular people, with no qualification necessary, the chance to make money working from their own house.

Some people, the hard working ones, are earning the same income that they did working the 9-5 work day. These people are leaving their jobs behind in droves and working from the comfort of their own home, on a full time basis.

So what’s this industry called? Can it really be so? The industry is affiliate marketing, and yes, it can really be so.

Affiliate marketing is very simple. It rewards a marketer, commonly known as an affiliate, for promoting various products on the internet. Affiliates are paid a commission by the company whose product they are promoting, every time they refer customers to the company’s website and a sale is made, or a ‘lead’ is generated.

Becoming an affiliate is now one of the most profitable ways to make money on the internet. The sheer scope and amount of products that can be promoted is staggering. Marketing using affiliates is an extremely cost effective way for big and small business alike to expose their products to a massive audience of potential buyers.

The industry has the potential to provide a limitless source of income for affiliates who aggressively promote products and offers of such businesses. Such affiliates have been reaping the rewards of larger profits as the industry grows and becomes ever popular. As an affiliate you can expect to earn from 30% right up to 90% of the price per sale from customers whom you refer. Some programs even offer recurring monthly payouts for their products!

Cost Per Action, or CPA marketing as it’s commonly known, is a marketing system whereby affiliates earn money for simply referring visitors to a web page to fill out a short form or enter their zip code, without the necessity to make a purchase. This is fast becoming the hottest trend in affiliate marketing and sees some affiliates make $1000 plus in a single day. This new way of marketing promises to be exciting and highly profitable for years to come.

As mentioned earlier, there are no specific criteria or qualification for becoming an affiliate. You need to submit your resume. You do need to be committed and put in a good effort, and will at the same time develop skills in internet marketing, research and promoting offers.

To Create Wealth Marry the Mindset of an Entrepreneur to a Network Marketing Business Opportunity

No professional entrepreneur with a thorough understanding of Network Marketing will deny its viability as a wealth creational asset that makes available the ability to persevere in the profession of entrepreneurship. Network Marketing and the Direct Selling industry as a whole continues to grow through good economic times as well as bad. It has survived a roller coaster ride of poor press and bad word of mouth criticism that still lingers in the memories of some to this day, yet through the entire tenure of the business models conception it has prospered and enriched the lives of all whom are able to bring to it an entrepreneurial mindset to succeed in business.

The vast majority of businesses, conventional and those offered through a Network Marketing home business opportunity will fail within their first few years. The cause of most conventional business failures is due to the inability of the entrepreneur to continually raise the necessary capital to keep the business afloat until it is able to operate solely and continuously from its accounts receivables while maintaining a security cash reserve. The most common cause of failure among those operating a Network Marketing home business is that the newly independent business owner is either not an entrepreneur, or has failed to adapt the mental mindset of an entrepreneur.

The low cost of operating a Network Marketing home business and the fact that it can be started and operated part time makes it an attractive option to the employed and unemployed that see a visionary path to financial freedom, and gets excited about it. When it does not quickly transpire, they quit, and continue along the path of their familiarity, and believed security of being among the employed working for someone else. An entrepreneur sees a market demand, an opportunity to create a business to address it, and moves forward with a vision so clear that others are willing to follow.

Entrepreneurs are not born with a special gene. They acquire a philosophical way of thinking that those that are not do not have. However among the few things that is freely among our control in life, our way of thinking is one of them. This mental adjustment is within your powers, and adapting it to its fullest is within your capability. The cost effectiveness of starting, owning and operating an independent Network Marketing home business monetarily affords you the time. It further exposes you to others that will help you through the maze until you exit at the door of the financial prosperity that only an entrepreneurial path can bring you too.

An entrepreneurial mindset is a positive attitude. It may seem difficult to develop, and even harder to sustain when most of the attitudes around you are conditioned to its opposite. If you want to be among those who obtain long term success in Network Marketing (it will not happen quickly), you must acquire it and sustain it even during periods of your worst doubts. Wealth is not a privilege, it is a right! You have the ability to achieve financial abundance through Network Marketing, time, effort and the help of others (no one strives to financial abundance on their own, we all need the help from others), but wanting it is not enough; you have to want it bad.

Top 10 Network Marketing Books Every Home Business Entrepreneur Must Read

Leaders are readers… But of the thousands of business management, home business, wealth building, and network marketing books on the planet… which ones can have the biggest impact-right now-on your home business?

Learning how to prospect and find leads, train team members, and build an explosive network marketing organization, are the biggest challenges to success you will ever face.

I know, because I’ve been there. I know how it feels to lie awake at night wondering… where can I find leads? And, what am I going to do when my warm market dries out?

We all face these challenges-and while a single book may not hold the answers to your problems, they can inspire you, help you to develop new marketing strategies, and motivate you to press on towards your goals-despite the challenges.

After ten years of working in the home business industry, I’ve found success in this business can be tagged to three common factors…

1. Having a burning desire to succeed

2. Having the courage to act on your dreams

3. And, having a tightly focused strategy to guide your efforts

Knowing that, I have categorized the top 10 network marketing books according to how they can best help you in each of those three areas.

Top 10 Network Marketing Books: Building Your Desire

Rich Dad, Poor Dad, by Robert Kiyosaki

While not strictly about network marketing, this book is important because it teaches you about how wealth is created-and how your network marketing business is a perfect way to create passive income.

Cashflow Quadrant, by Robert Kiyosaki

This book is like a sequel to the one above, but details how money is earned, and how owning your own business is the only sure way to create what Peter Drucker called, sustainable and profitable revenue growth.

Millionaire Fastlane, by MJ DeMarco

This book is becoming a cult classic among wealth builders. DeMarco cuts through the B.S. and lays it all on this book. If you are serious about building wealth in your network marketing business, read this book, get fired up, realize the potential of your opportunity, and take action.

The Parable of the Pipeline, by Burke Hedges

This is my favorite. It is an inspirational and informative read about how passive income is created-and how passive income is the only true route to time and financial freedom.

Top 10 Network Marketing Books: Finding the Courage

Think and Grow Rich, by Napoleon Hill

This is a classic, and generally makes every “success” reading list out there. Napoleon Hill had unfettered access to the inner sanctum of the richest men in the world back in the early 1900s. His observations about what drives people to achieve success are recorded in detail in this book.

Awaken the Giant Within, by Tony Robbins

You’ve probably heard of Tony Robbins… he’s a world famous motivational speaker and writer, and has changed thousands of lives by simply showing people how to believe in themselves, and how to build self-confidence.

The 4-Hour Workweek, by Timothy Ferriss

Timothy rocked the world with this book, and demonstrates how he earns money from various automated business-working just a few hour per week.

Top 10 Network Marketing Books: Building a Strategy

Your First Year in Network Marketing, by Mark Yarnell

Mark is a master at network marketing, and walks you through the crucial steps to success in your first year in the business. Even if you’ve been around longer than a year, this is a great book to read and share with your team.

Go Pro, by Eric Worre

Eric is best known for his mountain of network marketing videos he has produced. But, he is also a raging success in network marketing, and shares his wisdom in this A-Z guide to marketing.

My final suggestion is not truly a book-it’s YouTube.

While you have to be careful not to get distracted, you can find tons of advice, marketing tips, and ideas on how to market your business.

Small Scale Business Ideas That Work Perfectly for Affiliate Marketing

If you are running a small scale affiliate marketing promotion, you will benefit the most from small scale business ideas. When budget is one of your ultimate concerns, then you have to find as many free methods as possible to promote your affiliate products. You don’t have to worry as there are several free ways that can help you bring in more sales.

One of the small scale business ideas that doesn’t require you any cost is article writing. This is an effective marketing strategy that brings potential buyers to your promoting website. What you need to do is to write quality articles that are integrated with specific keywords or key-phrases. Keep in mind that you need to write a huge batch of articles before your website can rank well in leading search engines. Writing articles alone is not enough, and you also need to post them in article directories. The purpose of posting articles in these directories is to leave your link in their web pages. All in all, this is one of the best business ideas where you will get a chance to rank your affiliate websites in top pages of search engines.

Among the small scale business ideas, participating in online forums is one of the most popular affiliate marketing strategies. Up till now, there are varieties of forums available in the internet. Some of these forums might be related to the affiliate products that you are promoting. The best way to participate in online forums is by offering a solution to other members’ problems. You may post your answers with the inclusion of your link. Don’t ever spam these forums as you may likely be kicked out from the site, and your membership may be terminated. Take note that your main intention should be to connect with the forum members and build a good rapport with them.

From all the small scale business ideas, you might want to try using Google Plus (Google+) to promote your affiliate products. With Google Plus, you will get connected to everyone who has been included in your friends, family or acquaintance lists in Facebook, LinkedIn and you can also invite contacts from Yahoo! and Hotmail. Apart from that, you can also benefit from joining Yahoo Answers since you can browse around to look for people asking about issues related to your affiliate products. Without a doubt, this is one of the most powerful small scale business ideas by which you can get potential buyers from people who are really planning to buy your products.

5 Really Good Home Business Ideas Using Internet Marketing

It looks like the unemployment rate will stay high. This continues to lead more people to the Internet in their attempt to find ways to replace their lost job.

I would like to suggest that you try Internet marketing and start a home business of your own. Here are five really good ideas on how you could do that.

1. Direct sales. Companies like Avon, Amway, Tupperware, and Mary Kay continue to offer a great way to get into business for yourself with very little startup capital required.

These companies do billions of dollars a year in business using the direct selling business model. They also include network marketing into their strategies so you can make money recruiting people as well.

2. Affiliate marketing. With this business model you get paid to perform a specific action for an affiliate merchant.

You are probably aware of Amazon.com. They are the largest online retailer in the world. Other good affiliate networks to join include Google Adsense, ClickBank, and Commission Junction.

3. Email marketing. In spite of the power of social networking sites such as Facebook and Twitter people still check their email on a regular basis.

This is a very good way to make money from the comfort of your own home.The key is to learn how to build email lists in targeted niches. Then sell products such as affiliate products to your subscribers.

4. Consulting. Do you have knowledge on how to do something that you could teach other people to do?

For example, do you know how to finish a basement? You could turn this into a consulting business where people pay you to teach them how to do this.

I recently saw a website where a guy was teaching people how to play the guitar. Virtually anything you how to do, that somebody would want to learn to do, could be turned into your own consulting business.

5. Blog writing. You can quickly create a full time income writing blog articles for other Internet marketers.

Right now there are millions of blogs that need fresh articles posted to them. This is something you can easily get started with.

Google search “Angela Boothe”. She offers excellent training on how to make money writing on the Internet.

One good strategy is to start your own blog and use it as sample content. You will also want to join PayPal for free and use it as your payment processor.

These are just a small sampling of really good home business ideas you could make money with using Internet marketing. Right now there are so many ways to make money online that virtually anyone regardless of their current situation can get started today.

Creative Marketing Ideas For Shoe Stores

During an economic recession, the retail industry has taken a big hit as customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or is just a small independent retailer, you should always be on the lookout for new, interesting marketing ideas that can stimulate business. Here are some great ways to put your best foot forward.

In-store events– Customers need to know the benefits of your shoes, be it that they are edgy and fashionable or that they provide a comfortable walking experience. Hosting an in-store event like a fashion show or a teaching session will not only generate buzz and awareness for your store, but also sell a lot of shoes! Have your featured products fully-visible using a vertical banner or even a window cling so customers know which shoes they’re going to learn about.

Loyalty cards– Most women have a shoe fetish, so create a loyalty program that keeps her coming back for more shoes. This could be a punch card or you could even use a computer-tracking system. After a certain amount of pairs purchased, your customer will receive a free (or at least discounted) pair. Not only do you sell more shoes, but you also retain loyal customers.

Shoe care– A great way to make your store more marketable is by offering shoe care services such as shining, stretching, and even minor repair. If you really want to offer a first-class experience, offer complimentary shoe repair services. You probably won’t be able to do this in-store, but set-up an agreement with a local shoe hospital or cobbler. Your client will appreciate the VIP treatment, and this ensures they’ll visit your store at least twice (once to drop off the shoes and again to pick them up). Odds are they’ll find a new pair in at least one of those visits. Display vinyl decals at your cash wraps letting customers know these special services you offer, and make sure your sales team is mentioning it as well.

Sponsorship/donation– Sponsoring local events is a great way to build a positive business reputation. In exchange, you’re usually able to advertise at these events with a vinyl banner or in the program. Another unique idea is to create a shoe-donation program. Work with charity groups such as the Salvation Army to donate a pair of shoes for every X amount you sell. This is a huge PR boost and makes your business socially-responsible. It has certainly worked for TOMS.

Family bundles– If you are a shoe store that caters to all customers (men, women, and children), create a family bundle package. Offer a special discount when customers buy a pair of shoes for every member of the family, or even have a buy one-get one special. You’re a one-stop shop for the family, but it may take a special deal for customers to realize that.