Art Business Marketing and Branding Ideas – Tips to Marketing Your Art Via YouTube

YouTube is one of the top five visited sites in the world and has been a great resource for providing information, entertainment, and fun. Also it has become one of the most successful marketing tools on the web hemisphere. Yep, marketing. Can you believe? People along with major companies are using videos as part of their marketing campaign to rev-up sales or get the viewer to do some kind of action whether it be join their mailing list, visit their website, or purchase goods or service from the marketer.

Well, what does this have to do with artists, a lot. Just like major companies and independent companies are using YouTube as a way to market their products artist like you can too. Here’s how.

Videos are different from text and still images because videos allow viewers to get a glimpse of who the person really is on the video. Viewers can tell whether you are entertaining, funny, informative, or boring. So if you have a video of you, as an artist people can see you and maybe like you, resulting in them doing business with you in some way. If you do decide to go the YouTube route there are a few things you as an artist should consider.

First, post videos of you creating your artwork in your studio or class.

You want to allow people to see a taste of what it’s like to be in your world. While you are shooting the video you can talk a little about how your work is created from beginning to end. This type of video can serve as an artist statement to whom ever comes in contact with your video. You can post this type of video on your blog or site to serve as just that, an artist statement.

Second, create videos of you having an art show or art exhibition, especially if you have a lot of people at your show.

This gives the viewers a sense that you are professional and that you have some recognition from collectors and buyers. It’s also cool to see people socializing and mingling at one single location that’s devoted to you. So definitely post videos of yourself having an art show.

Third, use your videos to lead people to your site, blog, Facebook page, or what have you.

This is the most important thing you can do. You definitely want to have people to go to the main location where you sell and promote your art on the web. Again, whether it’s Facebook, a website, or blog you want to have the link or url somewhere in the video. It’s been said that it’s best to have it at the beginning of the video and at the end. Also you want to have a direct link to your site or fan page first thing in the description box next to your video. You can put this right after you upload your video.

If uploading video and making video is new to you don’t be too frightened by it, it’s very easy to get started. If you don’t know anything about video and YouTube just ask a family member especially a teenager or college student and I promise they can point you into the right direction. Also, don’t concern yourself about what kind of camera to use.

There are so many inexpensive cameras that you can purchase less than 100 bucks that will allow you to upload your video directly to YouTube. If you remember these few things I mentioned you can’t go wrong with getting a response from using videos to market your artwork.

Enterpriship – The Art and Science of Entrepreneurship, Leadership, and Management

Every individual who starts, owns, or is a member of the management team of an enterprise, should strive to build sustainable advantage. Sustainable advantage is essential to value creation because cash flows become predictable and reliable over long periods of time. As a consequence, it is easier to plan for investments in new endeavors and to maintain contingency reserves for downturns.

Building sustainable advantage requires proficiency in the disciplines of entrepreneurship, leadership, and management. Collectively, these three disciplines embrace “enterpriship.”

Enterpriship is both an art and a science. Art is an occupation that requires both knowledge and skills; science is method for systematizing knowledge. Through both knowledge and skills, enterpriship provides a systematized approach to building sustainable enterprises by employing the techniques of entrepreneurship, leadership, and management.

Entrepreneurship is a competency for starting, developing, and assuming risk for an enterprise. Leadership is a competency for aspiring, inspiring, and motivating others. Management is a competency for directing and controlling events and activities – management as a “team” has the authority and responsibility for the enterprise.

Being proficient in all three competencies requires experience. Entrepreneurs may lack the leadership and management competencies, leaders may lack entrepreneurial and management competencies, and managers may lack the entrepreneurial and leadership competencies to build a sustainable enterprise.

Upwardly mobile entrepreneurs have to demonstrate to investors that they can build large markets. Lifestyle business enterprise owners, such as dry cleaners, hairdressers, professional service providers, restaurateurs, and retailers, are responsible for everything in their businesses. Executives and managers in larger enterprises are under constant pressure from investors to generate quality earnings on an ongoing basis.

The enterprise depends upon the use of all three enterpriship competencies as do the employees, customers, suppliers and investors.

When entrepreneurs start enterprises, they tend to focus on the benefits and features of their products and/or services. Intrapreneurs, who are agents of change in established enterprises, tend to do the same thing. However, focusing on products and/or services alone is insufficient for building sustainable advantage over time.

Without people there is nothing in business. Processes must be effective and efficient at delivering quality products and/or services conveniently. If an enterprise can’t deliver, a competitor will.

Hence, the management team collectively must be proficient in entrepreneurial, leadership, and managerial roles that dictate successful people-oriented, process-oriented, and product and/or service capabilities.

The entrepreneurial role is both process-oriented and product-oriented, through which innovative ideas are transformed into value at every stage of an enterprise’s development.

The leadership role is people-oriented, through which direction is set that others will follow to achieve results – equally applicable to top-level executives, team leaders within functions, or anywhere in between.

The managerial role is process-oriented, through which resources (time, materials, and supplies) are applied to activities to achieve results.

These three roles embrace the planning and policy development, deployment and execution, and performance measurement activities of the enterprise. Deployment means positioning the resources of the enterprise in the best markets for its products and/or services. Execution means getting things done through people and processes effectively and efficiently.

Unless the management team employs these three enterpriship competencies collectively to address people, process, and product and/or service capabilities, the enterprise will be unable to build sustainable advantage over time, and will ultimately decline, and maybe fail.

If the management team can systematize building sustainable advantage through the effective and efficient use of people and processes, then there more time to spend on developing the benefits and features of products and/or services. Enterpriship provides the approach…

The Art of Planning a Business: How to Make Money

Entrepreneurship, in today’s world, does not need huge capital or a highly qualified team to start with. The Internet has opened up ways for people to start without investments, and to hire people with expertise on a need basis. Almost all aspects of running a business can be outsourced, while the owner can keep a brief overview of everything and ensure control over everything.

The starting point to create a successful business is to create a plan. A business plan contains your aims, objectives, an executive summary of what you intend to do, how you intend to do, and a complete analysis of the revenues you expect to make in the coming years. The goal of a business plan is to find out the time you are supposed to break even and make profits – thus determining the viability and feasibility of your business. With angel investors looking to invest money on businesses with promising ideas, a good business plan is essential to attract these investors.

However, not everyone has the required skill-set to create an effective business plan even after having all the required ingredients to it. Therefore, people are now looking to hire freelancing business experts who can create a business plan for them based on the requirements and data that have been gathered. This is a great way to earn income in case one has the required skill-set to create proper plans for business.

More often than not, business planners also provide expertise over the ideas provided to them by their clients. With experience, one can easily gauge the viability of certain aspects of business, and providing consultancy over such matters increase your value, and the income from the project. Generally, clients choose business planners from freelancing websites, which is done based on the qualifications portrayed. A degree in business administration is one way to attract clients into awarding you with their projects.

Every business has its own template of business plan, and while creating one, it is extremely important to stick to the standard format of the plan in order to be considered by venture capitalists. While the information is generally provided by the client, it is the duty of the planner to ask for any data that might be required to create a good business plan.

The charges for creating a business plan varies based on several factors like the complexity of the business, the expertise of the planner and the deadline provided among others. If one can create a name for oneself, there are several projects available online, which can help you earn an handsome extra income for yourself.

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