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Art Business Marketing and Branding Ideas – Tips to Marketing Your Art Via YouTube

YouTube is one of the top five visited sites in the world and has been a great resource for providing information, entertainment, and fun. Also it has become one of the most successful marketing tools on the web hemisphere. Yep, marketing. Can you believe? People along with major companies are using videos as part of their marketing campaign to rev-up sales or get the viewer to do some kind of action whether it be join their mailing list, visit their website, or purchase goods or service from the marketer.

Well, what does this have to do with artists, a lot. Just like major companies and independent companies are using YouTube as a way to market their products artist like you can too. Here’s how.

Videos are different from text and still images because videos allow viewers to get a glimpse of who the person really is on the video. Viewers can tell whether you are entertaining, funny, informative, or boring. So if you have a video of you, as an artist people can see you and maybe like you, resulting in them doing business with you in some way. If you do decide to go the YouTube route there are a few things you as an artist should consider.

First, post videos of you creating your artwork in your studio or class.

You want to allow people to see a taste of what it’s like to be in your world. While you are shooting the video you can talk a little about how your work is created from beginning to end. This type of video can serve as an artist statement to whom ever comes in contact with your video. You can post this type of video on your blog or site to serve as just that, an artist statement.

Second, create videos of you having an art show or art exhibition, especially if you have a lot of people at your show.

This gives the viewers a sense that you are professional and that you have some recognition from collectors and buyers. It’s also cool to see people socializing and mingling at one single location that’s devoted to you. So definitely post videos of yourself having an art show.

Third, use your videos to lead people to your site, blog, Facebook page, or what have you.

This is the most important thing you can do. You definitely want to have people to go to the main location where you sell and promote your art on the web. Again, whether it’s Facebook, a website, or blog you want to have the link or url somewhere in the video. It’s been said that it’s best to have it at the beginning of the video and at the end. Also you want to have a direct link to your site or fan page first thing in the description box next to your video. You can put this right after you upload your video.

If uploading video and making video is new to you don’t be too frightened by it, it’s very easy to get started. If you don’t know anything about video and YouTube just ask a family member especially a teenager or college student and I promise they can point you into the right direction. Also, don’t concern yourself about what kind of camera to use.

There are so many inexpensive cameras that you can purchase less than 100 bucks that will allow you to upload your video directly to YouTube. If you remember these few things I mentioned you can’t go wrong with getting a response from using videos to market your artwork.

Make Money On YouTube

YouTube has made video publishing a great way to earn money and also to promote your business or service globally. It has gained significant popularity as high-quality video recording becomes less expensive. All you need these days is a decent stand-alone camera or one good smart phone and you can create some footage to rival big budget videos. It’s all about creativity and a good angle on forging a response from your potential viewers.The Set-up

Before you begin fancying yourself as the next Danny Boyle, it’s best to look into what kind of video you want. Are you looking to make direct money, or are you looking to use your video to promote engagement? Sometimes it’s common to be doing this for both reasons. What and why you film and post on YouTube determines the type of content on your uploads. In view of direct or indirect income from your video it’s clear that the measure of success is the number of views and shares your video can harvest. So what goes viral? We can never really predict what will, but based on past trends we can make some reasoned guesses. Even if your video doesn’t become a global hit, you can still cash in on the camcorder income, and a bit of any extra cash for your trouble.

The Delivery

Depending on the aim of the video, you can gather interest by presenting facts in an authoritative manner to keep the viewer informed or curious, and add external clips that relate to your subject as and when it is appropriate. If you opt for the light-hearted informal approach, keeping your video both entertaining and funny whilst still relating to your area of business is key to its success. Use informative tutorials or ‘how to’s presented with a tongue-in-cheek attitude to boost your viewing figures. Humour is always a good angle. There are quite a lot of free video editing tools that would make for good graphics for your clip, text sliders and integrated audio is easier to create and add than you think. A videoed opinion works well for direct sales or promotion if it’s well put together. Short, sharp and quick is the way ahead. Remember, online viewers have a very short attention span. You have the first 8 seconds to keep the viewer in your space. Start with a bang and maintain interest by editing out any irrelevant bits.

Sell! Sell! Sell!

If you sell a product or service, it pays to get customer testimonials that can be embedded into your website. It goes miles further than text testimonials, as anyone can do a fictitious one in a matter of seconds. This will not only enhance your YouTube representation, but its also useful footage that can be edited into your other venture – a video advert!

If you’re introducing a new product or service you could film an instructional video to go with it, giving both your business and your new gadget a boost. Publishers and authors do it all the time. Offer useful information around the subject your product is related to. Tell your viewers things they don’t know and then introduce your product without too much of a hard sell.

The dollar shaving club clip is still trending as the benchmark of all YouTube trade-focused videos. A total cost of $3,000 and some jobless members of staff helped Michael Dubin gain over 5 million views and huge volume sales of $1.00 shaving sticks. It’s an example of what imagination can do to get your message viral. He gained a huge viewing fan base, but to also gain 3% global sales conversion is nothing short of genius. View the Dollar Shave Club hit.

As a good starting point, make a fun video commercial showcasing your company culture or typical customer scenario. Showing footage of your busy work environment, fulfilling orders or demonstrating the benefits of your business would need entertainment or shock to transform one viewer into 10 or 20. A good video is only great for a single viewer to respond or engage. But to get viral it has to be funny, controversial, or very informative. A video that your viewers share on social networks is what you want. That’s the true meaning of a viral attack spread by those exposed to it. We’d advise that traffic by controversy should be left to the professional marketers or those that are just seeking a multitude of viewers and nothing else. It can produce risky results.

For those new to posting on YouTube, it’s probably best to be yourself. Be sure to present your unique selling point. As tempting as it is to hire a glamorous blonde as your spokesperson, this tactic usually succeeds in putting people off, so get some real people in front of the camera and let your customers see you can be trusted. Successful videos that have worked like a dream for the originators are typically make-up artists, business coaches, quirky retailers and entertaining web ventures. Music has also enjoyed commercial exposure on YouTube, and we are not talking about a major artiste or record label. Dub FX was a dub performer plying his trade for a few pounds around Camden and other similar European streets. Footage of his performance on YouTube reached a huge viewing number and, now, let’s just say he had his baptism at Glastonbury.

Click And Buy

New media technology doesn’t sit idle, especially when it comes to finding ways to create direct sales as you engage with media. Some started the idea with product placement as you watch a clip on YouTube. Now you can actually click on a highlighted object in videos and buy the item through the click through link. The set-up is much cheaper than when the technology was in Beta a few years back. You can have the programme running in your £20 YouTube video for a monthly package. A good way to more or less set up a YouTube shop is to have a scrolling catalogue with audio comment and some interesting footage to keep the viewer interested. Your content should capture the viewer’s attention and keep them there. If it’s fashion – talk about trends, tips and styles, throw in the odd celebrity picture and then display your items. The same goes for services. You can have clickable scrolling text as you introduce your unique service. Order now, book your place, and other calls to action phrases can bring you some direct revenue.

Ranking And AdSense

YouTube is great vitamins for your Google health. Search engines and web ranking your web presence can do wonders for surfer engagement and trade. After you’ve uploaded your video, be sure to enter a title, description and tags. After you’ve managed your key words and set phrases with supporting descriptions you’re on your way to getting a bit of a traffic boost courtesy of Google. Your video should be making a few hundred hits if you harness strategic links and spread the word on your social network or from your website. You video should start appearing on Google, riding on the back of your key phrases. Click-throughs to websites enjoy a healthy percentage from video searches commonly connected to YouTube. Page ranking with the help of your video on YouTube is therefore worthy of great consideration. Do your homework with how AdSense works and revenue from here can be realistic and consistent. Payments are made by YouTube into a Google AdSense account, and once you are fully enrolled in the programme you will also be able to switch on Google ads either to the side of or on top of your videos. This can earn additional income through pay per click and affiliate profits, and all you have to do is keep your video content fresh and enjoy the proceeds. Apart from direct payment, there are other ways you can build up your YouTube reputation to develop other revenue streams. You may be selling a few products on eBay or needing to get more visitors to your revenue-generating blog; it makes sense to include a link back to your site. You can engage with other businesses in your industry and offer to endorse their products in your videos, for a 5-10% commission on top of what YouTube pays you, or simply enter into an affiliate partnership. Do this without the middle men affiliate companies and your commission is yours alone.

The Partner Programme

The Partner Programme is where your videos really start working for you. Once you are a partner, you can expect to earn about $2.50-$5 (£1.56-£3.13) per 1,000 views of your video, and whilst this doesn’t sound very much right now, if you do manage to create the next viral sensation that brings in millions of viewings, you can expect to earn quite a dotcom lot for your hard work. Consider making money by selling scrolling text integrated into your video. A certain number of viewers is all the proof needed to have a platform for a related business to be interested. Product placement and endorsements as part of the content is an effective means to promote the business of a paying advertiser, big or small.

Fan Currency

Make your uploads unique and positively different and you are sure to build up a dedicated following of fans. Video marketing is not a get-rich-quick scheme, and to a certain extent it can be unpredictable; patience and thoughtful planning should help. It can be a lot of fun making the videos, and once they do start earning for you, they are likely to continue to do so month on month. Feed your fans, introduce videos from others that have some sort of connection to yours. By the time you’ve built up a library of 15 or more videos, you should be achieving a good number of views per video. Once all your videos achieve a minimum of 1,000 views each, you are sure to be contacted by YouTube asking if you would like to apply to become a Partner.

Posting videos on YouTube is a very public thing to do. You therefore need to be clear about permission and the terms for posting a video. Play it safe and make sure you have permission where applicable so that you don’t find your good work is not a wasted exercise. Situational footage where you bear witness with your video are exempt in some cases, so it’s a good idea to know what the parameters to this are. Make sure your video does not infringe someone else’s copyright. Take a few minutes and read through YouTube’s guidelines. They are also there to protect your own good work from others; you’d need to know when your copyright interests have been subject to infringement too. See YouTube copyright tips and guidance. Making money by way of YouTube has more options than we may be used to. It’s all up to you to put some catchy material together and manipulate income once the viewing figures begin to rise. It’s an open playground – let’s get filming.

SlideShare – The YouTube of PowerPoint

Have you ever heard of SlideShare.net? Michael Arrington, the founder and co-editor of TechCrunch, called it the YouTube of PowerPoint. People would like to view, upload and share views and comment of PowerPoint and PDF, just like they do on YouTube.

PowerPoint is a good way to explain your new ideas, you can visualize the concept easily slides by slides. You can easily share your wisdom worldwide on SlideShare, and you can also find some fabulous stories on SlideShare.net. Many of the most views and hot downloaded slides are innovative.

Sharing your own work to over 25 million monthly visitors

Sharing your masterpiece on SlideShare is just like uploading a clip on YouTube. People would leave a comment, pick your slides as favorite, and you can even embed your slides to the blogs and websites.

How to get started? Just sign up and then you can upload many dozens of supported formats, like PDF, PPT, docs.

No one would be interested in a boring slide, so innovation, creativity and brilliance are important. Many PowerPoint tutorials teach you to make your PowerPoint simple and clear, but not on SlideShare.net. Ideas, Images, background are extremely essential. You can design your slide like a magazine. A colorful or meaningful slide will gain the attention of the visitors.

There are some rules you should know about.

1. Idea – no matter what, idea is the most important factors to a good slide. SlideShare users are highly educated, more that 62% hold a college degree and 19% have a Masters or PhD. And over 50% are managers, directors and other business decision makers. If you idea is not brilliant, it won’t be popular.

2. Text – make it big and keep it simple. If you want to public your novel, SlideShare will not be a good place. It is more about visualization of your mind, idea or concept. So sometimes just keywords would be enough. But since not everyone would switch to full screen mode to view your slide. Making the font big is important. Of course, some special and interesting font will make your slide more attractive.

3. Photo – choose the best one to explain your subject. The best is, the visitors can understand what you are talking about at the first glance of your picture. Or the picture is tightly related to your point. Of course, you can find a lot of pictures from the Internet.

4. The first page – the first page of your slides is extremely important. When visitors browse SlideShare.net. The only information they can know about is the thumbnail of your first page and the title of your slide. The first page is the cover, so, remember to decorate your first page and optimize your title.

Follow the rules above, you can also make a popular slideshow. You can also share your slides on LinkedIn with the app. Just log in your account, go to profile, then click ‘add application’, then you can share your slides with your LinkedIn connections.

Also, you can get many inspirations from others

What can you benefit from SlideShare.net, a huge resource of excellent PowerPoint and PDF files? If you are going to present, maybe to your customers, or your students, or maybe your new plan to your boss, you need to prepare a good PowerPoint. A good PowerPoint is a good way to support a speech.

There are many categories on SlideShare, across finance, health, design, business and many templates. There must be some slides will inspire you and you can use the public resources directly, for example, beautiful template or some data from the excellent files. Many files are saved as PDF, you can easily convert PDF to PowerPoint with AnyBizSoft, then insert into your own presentation. It is very convenient for you to reuse the content or get the template from SlideShare. And if you found some PDF files from famous research institution, just convert them to PowerPoint and quote from them directly, that will make your presentation more convincing.

So, SlideShare.net is not only a platform that you can share your idea, creativity, but also a database of PowerPoint material.

YouTube Marketing – Frequently Asked Questions

A lot of people are aware of how powerful YouTube Marketing can be. But few actually take the time to work on it, and fewer even try to really do market on YouTube the right way. This is because there is confusion about how to properly implement YouTube marketing. In this article, I will answer some of the most frequently asked questions about YouTube marketing.

How do I get my videos found?

This is done by first doing keyword research. This is very important for a few reasons.

1) It helps your video get found by the search engines and YouTube by using good related keywords in your tags, titles, and used or “sprinkled” throughout your description.

2) There are many ways to say something, and there are just as many ways to search for something. Keyword research will show you how your audience is searching for your content.

3) Keyword research also shows you more ideas for new content later. Search engines like Google also want to show you related content. Their keyword tools want you to see there are many other things related to your keywords that are in your niche that are entirely new topics. Take some notes while you do keyword research. You will be glad that you did.

How long should my video be?

We live in an age where attention is the new currency. If you can keep peoples attention, you will be rewarded for it. That being said, YouTube is not a place to put very long videos. Keep your videos “bite size” 60 – 90 seconds for the most part. If you are teaching something it’s okay to make it 3 – 5 minutes. Any longer than that and you endanger losing attention.

How do I keep their attention?

You need to give viewers a reason to stick around and watch the whole video. You need to be compelling. This is easier than you may think. The first 8 – 12 seconds of the video are very important. This is where the person watching the video will decide weather or not to watch till the end, or to simply click away. There is no magic spell you cast on people. All you need to do is tell them what benefit they will get out of watching this video. Say, in this video you will learn, see, find, etc. and then tell them the benefit they will get by watching the video.

Now What?

By using good keywords, keeping your videos short, and keeping your audiences attention, you will also be able to insert a call to action at the end of the video to get people to come to your site, comment, subscribe, sign up for your list, or all of the above. The big benefit of doing your research right is that you know people are watching your video, are targeted and interested in your content before you even click play.

5 Benefits Of Using YouTube For Video Hosting

In 2005, the biggest video sharing website of the world was born. It was named YouTube by its creators. Soon, it was purchased by the search engine giant Google for around 1.6b dollars. On this platform, you can share your videos with the whole world easily. Millions of people will watch your videos from across the globe. Given below are a few benefits of hosting your videos on YouTube. Read on to know more.

Vast Audiences From Across The Globe

The success of a business is based on its visibility. For visibility, you don’t have any option that is better than YouTube. Once you have uploaded your videos choosing the right category and place, you are good to go. If your video is liked by tons of people, it may go viral. Once it goes viral, it will get tremendous amount of viewers in a short period of time. So, the website has a huge audience.

Cost of Hosting

If you want to host your personal or business videos on a paid hosting service, the cost will be very high. On the other hand, if you choose YouTube to host your videos on, the cost will be zero. You don’t have to spend any money on the operational aspect of your channel on YouTube. The site management will take care of everything. All you need to do is upload and publish your original videos.

Ease of Use

If you opt for paid hosting, you will have to spend a lot of time buying domain names, choosing web hosts and setting up your website. But with YouTube, you have an easy path to walk on. Everything is already set up, so you just need to create an account and that is it. By following some basic steps, you can upload your videos as fast as your connection allows. So, YouTube is a lot easier to use.

Web Traffic

Your videos will be of no use if they don’t get watched by anyone. In case of your own website, you will have to take the necessary steps in order to bring visitors. On the other hand, if you upload them on YouTube, the visitors will come to your channel on your own. Since the platform is owned by Google, the videos will be indexed in its database automatically.

Bandwidth and sustainability

Since YouTube has dedicated servers, you don’t have to worry about the bandwidth and space. You can post as many videos as you can. The unlimited bandwidth will allow millions of viewers to watch your videos at the same time. In case of paid hosting, if you have not signed up for unlimited bandwidth and your videos go viral, the server may end up crashing and your viewers won’t be able to watch any of your videos. In case of YouTube, this is no problem.

So, if you have been looking at a paid hosting service to upload your business or personal videos, we suggest that you try out YouTube first. I bet you won’t regret your decision.

Use YouTube To Generate Heaps Of Traffic To Your eBay Listing

It’s no secret that eBay listings with embedded video will convert more sales than listings with no video. Yet it’s surprising that many people don’t think to do this.

It is actually very easy to embed video into your eBay listing. You don’t need your own website or hosting account. All you need is an account set up with YouTube.

Just go to YouTube and follow the directions to set up your own account if you don’t already have one, and upload the desired video from your computer. You want to make sure you provide a good title and keywords people will use to search for your video. You then have the option to embed the video. Just copy the “embed” code provided, then go to the description for your eBay listing, open the “HTML” tab and paste in the code. It is that simple.

Once you have your eBay auction listing complete, go to the listing and copy the URL from the address bar. Go back to the description for the video you uploaded to YouTube and paste the URL with a plug for visitors to purchase your product. For example: “Click here to purchase this product”.

By imbedding your YouTube video into your eBay listing and then linking the video on YouTube’s site back to your listing, you are doing two things to increase the chances of someone purchasing your items:

1. By adding video to your listings you are giving potential buyers more information about the product or products you are selling. These days buyers like to have a lot of information before they commit to a purchase, so the more information you can provide, the better it will work out for you.

2. By linking your YouTube video back to your eBay listing, you create the possibility of bringing more visitors to your listing. More visitors mean more sales. Just make sure to go back and remove the links when your auctions end.

As you can see, embedding YouTube videos in your auction listings is a very simple and effective way to increase sales. Just make sure you own the rights to the videos, and make sure your videos are high quality. Otherwise, some buyers may interpret the quality of your products to be similar to the quality of your videos and if your videos are poor or unprofessional, then potential buyers may be turned off.

So what types of videos should you use?

You could have someone create a video testimonial or review for your product. Video reviews are very powerful marketing tools and if done right they could significantly increase your sales conversions. If you don’t know someone who will do a video review, check to see if you can have it done cheap on fiverr.com.

You could also do a video demonstration of your product. Maybe emphasize how easy your product is to use or how much benefit your customers would receive if they purchased it.

If you are selling a video or video course you could put a small sample of the video so your potential customers can get an idea of what they are purchasing.

As you can see, it is really a win, win to embed your YouTube videos into your auction listings. It’s simple, it’s effective, and it’s good marketing practice. Just remember, if you want sales then make sure the videos are high quality.