Marketing Archives - Page 10 of 14

Innovative Internet Marketing Solutions: 5 SEO Tricks to Rank Highly On Google

Within the last few decade the web and the incredible amount of online money making chances took the globe as we know it by surprise. You will discover individuals making 6 and even 7 figure earnings because of running their own online businesses.

The world wide web shows a serious possibility to profit if you are ready to work hard and wise. In addition, a lot of buyers now use Google as their number one resource for pre-purchase study and as a result ranking high on the search engines like Google is becoming a bigger factor than ever.

On this edition of my impressive online marketing remedies series I have to discuss along with you 5 tips that have helped me to rank my websites high on the search engines like google.

Content is king: In 1996 Bill Gates posted an article called “Content is King”. In this article Mr. Gates points out precisely how in the future decade the companies who have the best and the most content could be the ones to reign over the online markets.

I’ve come across sites which have amazing design, structure, or owners and they fail to capture the readers attention simply because they lack related good quality articles. While is true which online visitors browse the web to find products and services for their problems, they also love to find out more on how a selected services or products may help them.

Larger low quality traffic normally means much less sales: I know cases of web sites that have over 10,000 visitors per month and still rarely make any money. Why does this happen? As the traffic these types of internet sites are getting is what is called junk traffic or untargeted traffic.

What’s the point of owning a store in the heart of Time’s Square if your target audience never goes there? You’ll definitely get a lot of individuals walking by but your revenue can be really poor.

Review your competitors’ SEO campaigns: You need to remember to always maintain it ethical but business is business and to get an edge you need to understand your competitors’ marketing plans. The fact is that if your competitors are much better and convincing customers that their products and services are wonderful, you won’t get any business even if your merchandise is more preferable.

That is why I would recommend to always evaluate your competitors’ keywords and research their marketing plan. Every marketing plan has flaws and if you can locate those weaknesses in your competitors’ promotional efforts you may be able to have an edge.

Have desired goals and a plan to get to those targets: Goal setting is supremely essential for marketing success. Promoting your business without a clear list of goals is like soaring a plane without a destination. You must know exactly where you would like to go and how you will get there.

Each and every successful online marketer has defined his/her goals and then implemented a well thought marketing plan to allow them to achieve those goals. SEO is not a “one size fits all” solution and what works for other websites may not work for you.

Figure out how to find keywords that can be monetized: There are several keywords that generate higher conversion rates. Many of these keywords are long tail keywords, keywords which are specific to product types (or even names), and keywords that show that the consumer is comparing product.

Bear in mind, search engine optimization doesn’t occur overnight and to reach the first page of Google you need to be consistent, work hard, and above all work smart. I hope you liked my innovative internet marketing solutions series.

To your achievement,

Marcello Ducille

Professional Online Entrepreneur/Senior Forex Trader

Jugular Marketing

When I sit down with a business owner for the first time, I will always ask them what marketing activities they have tried to-date. Whether they explain them or show me samples, they will often feel that their marketing activities haven’t worked.

“We did trade shows, but that didn’t generate us one customer.”

“We tried direct mail and that didn’t work.”

“I’m on Twitter, but that’s not getting me any business, it’s a waste of my time.”

All of the above are what I like to call Marketing Vehicles – tradeshows, direct mail and Twitter, to be exact. Do these vehicles work? Of course they do. Google them and you will find success stories tied to any marketing vehicle. So how come they don’t seem to work for you? It might be because you are going for the jugular. In other words, you are trying to go directly for the sale instead of simply engaging a prospect to take the next step.

If you have a low risk, low price product or service, you will probably find some success in jugular marketing, but if you are marketing something that requires the prospect to trust you or the product you need to re-look at WHAT you are saying or doing in a marketing vehicle, instead of changing the marketing vehicle itself.

An example of Jugular Marketing is the one for SobeSportsClub(dot)net

Imagine you are single and a member of the opposite sex approaches you on a night out. The conversation goes something like this. “Hi, my name is (LOGO). Let me say that it again (because it takes up 1/3rd of the ad, so it must be important). I have a lot of amazing qualities you would love about me (they’re all listed here in bullet points). So, do you want to get married (there’s that infamous phone number at the bottom that screams, buy from us)?”

There is no reason for me to act today and quite frankly I’m not looking for many of these attributes in a gym. But what if you focused the ad more on the buyer than yourself? What if you made it easy and less risky for me to take the next step? The ad might then look more like the one Gold’sGymCanada(dot)com has.

If we were back in that social situation this one might equate to: “You look like you might want some company and obviously enjoy places like this (after all the headline shows you understand me and highlights a major motivator for me”. I am having a get together in another place like this (some key features and a complimentary VIP pass). It’s next Wednesday (there’s time limit on it). If you would like to come and get to know each other better, check out the details (drives them to more information and a place where they can act easily and with minimal risk).”

Which one would cause you to act more easily? The latter allows Gold’s Gym to capture more prospects. It allows them to better measure the effectiveness of the message and tool (VIP pass) they are using. But most importantly, it allows the prospect to try them out at no cost.

Next time you are looking to execute on that marketing tactic, avoid jugular marketing. Try capturing leads instead of going directly for that sale.

Search Engine Optimization and Affiliate Marketing

Some people think that SEO is not a part of affiliate marketing. That’s rather unusual.

It struck me. The main reason many advertising and internet affiliate marketing agencies don’t like to pay attention to search engine optimization is that they don’t fully comprehend search engine optimization and don’t understand how to execute a highly effective SEO campaign. Instead of admit their lack of knowledge, they like to pay attention to internet marketing methods they’re saying to understand well.

Search engine optimization benefits

A current MarketingSherpa study shows top organic positions are clicked 20 % of time and top paid-up advertising positions are clicked 10 % of time. However, if your site includes a top organic position along with a top paid-advertising position, the backlinks leading to the site are clicked 60 % of times. It’s a unique situation: 10 + 20 = 60.

Affiliate marketers’ insufficient search engine optimization understanding is a big mistake. Having a well-built, user-friendly affiliate website, advertising costs can be reduced.

Affiliate Entrepreneurs: Internet Search Engine Friend or Foe?

More often affiliate entrepreneurs or marketers really are a bane to search engines like Google. After I think about internet affiliate marketing junk e-mail, I think about all of the Amazon affiliates’ entrance pages. Individuals could be some pretty ugly Internet sites.

However, the best Internet sites I’ve seen happen to be affiliate Internet sites. For instance, one client doesn’t sell straight to customers. The organization’s Site offers info on the organization and offers an introduction to its items, but customers can’t buy something on the website. They have to go to a joint venture partner to buy. In cases like this, likely to join a venture partner is really better for that consumer. The affiliate is generally situated close to the consumer, which makes it simpler for the consumer to obtain the product personalized and shipped rapidly.

The task within the client’s affiliate Search engine optimization plan’s to supply completely unique content towards the search engines without taking advantage of them. Furthermore, almost all clients don’t want an overzealous affiliate to obtain the corporate site and also the entire affiliate network into trouble. Everybody should benefit: customers, the organization’s site, affiliate marketers.

Affiliate SEO and search engine marketing plans

Affiliate management is really a key component of the effective SEO/search engine marketing plan. A lot of companies make affiliate management being an afterthought, frequently towards the corporation’s hindrance.

I’m helping a nonprofit become unfrozen in the search engines. Regrettably, helping sites get unfrozen is really a normal, everyday a part of the job of SEO specialists. The company itself hasn’t spammed Google. The site is very easy to use, and also the organization is really a well-established brand. You will find no technical causes of the website not to come in Google’s index. Yet after digging around for causes of a Google punishment, we discovered the issue: affiliate marketers gone wild.

As part of the internet affiliate marketing search engine optimization plan, companies should explain the significance of offering completely unique content additionally towards the corporation’s’ content. For instance, effective information architecture is definitely a very important element of engine optimization. There are ways affiliate marketers can group and classify info that are superior to the way the corporate site organizes it? Some items sell better in regional marketplaces than the others. Most likely the affiliate site could concentrate on the best retailers because of its region.

I have seen regional affiliate sites’ cross-linking (internal, page-to-page connecting) vary by region. By showing a distinctive cross-linking structure, affiliate marketers provide unique information towards the commercial search engines with a 100 % user-friendly scent of knowledge for clients.

Furthermore, a FAQ, customer support, or help section might be unique for every affiliate site. Many affiliate marketers work directly with clients. What questions do individuals clients frequently pose? Getting these questions as well as their solutions obtainable in a FAQ, customer support, or help section provides completely unique content for clients and search engines like Google.

Finally, among the greatest mistakes I see with affiliate Internet sites and companies is forcing affiliate marketers to utilize a print catalog’s exact wording. Print copywriting works fine inside a print medium; it doesn’t always work with an internet site. Since affiliate marketers frequently know their clients very well, they ought to have the ability to modify product explanations without deviating in the corporate branding message.

The finish result? Affiliate sites don’t get strained from search engine results because of duplicate content, and clients find what they’re trying to find rapidly and simply.

In conclusion I can say that despite the fact that internet affiliate marketing junk e-mail is a big problem for that commercial Web search engines, internet search engine reps wish to include affiliate content searching results (both paid and organic), particularly if the content and content organization are unique. Customers appreciate content that’s customized for their individual needs.

To know more about SEO and affiliate marketing read us.

How to Do Digital Marketing for Local Business

Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business.

Start a Local Niche Group on Facebook

The remarkable thing about Facebook is that you can create as many groups as you want to. You can create them for different locations so that you can learn more about your audience in those local areas. Doing this will give you an inside into their thoughts and problems that you can use everywhere.

Add Your Business to Local Directories

One thing you must be careful about is that many directories don’t let you have more than one listing per phone number. You can get more numbers via some of the online services like Google Voice and others.

Contribute Content to Local News Outlets

Locally there are magazines, newspapers, TV shows, radio shows and more that you can be interviewed on, submit content to, and more. Give them a reason to want to feature your story, and you’ll soon become a local celebrity.

Host a Local Contest

You can kick things off by hosting an online contest for your audience who live in specific locations only. Choose a contest that causes buzz. For example, get participants to make a video that can be easily shared.

Optimize Your Site for Local Search

This won’t cost you much at all. Set up your site, or at least a page on your site with local search terms. Don’t keyword stuff, think about the words and the content you put on that page before doing it. You want visitors to feel special when they visit.

Be Easily Accessible

If you want to be trusted by local people, you need to communicate with them. You need to allow them to email you and contact you easily. Don’t hide any of your contact information and make sure they can do it easily.

Get More Reviews

Set up a system that enables you to get more reviews. Set up your autoresponder to automatically ask for reviews after your customer has had enough time to experience results.

Create More Locally Focused Content

When you are focusing on a location consider creating more locally focused content. You may have to get creative doing it, but adding local events, and other related information to your content will help.

Create an Influencer Marketing Campaign

One fast way to break into any local market is to find local influencers to mention your name or product. You can often work with multiple influencers at the same time too.

Digital Marketing Planning Process For Beginners

This article centres around formulating a digital marketing strategy and implementing a digital marketing plan for a business.

In this digital age, businesses cannot afford not to have a digital marketing plan has technology is increasingly influencing our business and social lives. As a matter of fact, a business without a digital marketing plan is a business planning to fail.

Quite frankly, some business owners are still struggling to understand the need to have a digital marketing plan for their business. Though, the case is quite different for other business owners who already have a digital marketing strategy, but are unhappy and frustrated with the results, of which fall far short of their expectations.

Digital Marketing Planning Process

Whether you have developed a digital marketing plan that is currently active or you have developed a digital marketing plan that is not yet active or you are in the process of developing a digital marketing plan for your business, Follow the process outlined below to help your business grow and succeed online. This process has proven very successful for so many businesses. Having said that, it is very important that the process is followed judiciously in other to get positive results.

You are just a sentence away from growing your business successfully online.

Establish A Web presence

Having a website, a blog or social media page, or listing your business on local business directory websites are some of the ways you can establish a web presence. These days businesses take advantage of these channels to boost their web presence. Without a doubt, it is highly recommended having these digital marketing assets in your arsenal to increase your search visibility. You want to make sure that you utilise every channel possible to boost your online presence. The more your business is established online, the better.

Domain name registration

When choosing a domain name for your business, you want to make sure that your domain name contains keywords relevant to your niche and city, not just your business name. For example, you offer plumbing services in Toronto, the ideal domain name should be abcplumbingservicestoronto.com.

Content Creation

After choosing your domain name, the next step is to develop great contents for your website, contents that would attract qualified leads (prospects that would end up converting), the ideal thing to do in other to develop great contents is to first conduct a research on niche keywords and include these keywords throughout your text, especially in the headings/subheadings, title and meta description on your web pages. Also, it’s a good practice to add the location of your business in the areas mentioned above. Bear in mind, it takes quite some time to rank for your niche keywords – It not as simple as ABC. It’s a clever idea to hire a content developer if you don’t have the technical expertise to create engaging contents –

Content is king!

Optimising your Website

As soon as you have your content ready, the next thing you want to do is hire a professional website developer who is also skilled in (on-page and off-page search engine optimisation SEO), to develop a user and mobile friendly high converting website for your business. Notice how I laid emphasis on “user” and mobile friendly” – You want to make sure that your website has a good user experience, it is said that humans have a short attention span of about seven seconds, in other words you have seven seconds to grab the attention of your website visitors. That being said, It is cheaper to hire a professional website developer with SEO skills than separately hiring a website developer and SEO specialist. If you want to rank on search engine result pages (SERPs), then ensure that your website is fully optimised (on-page and off-page) for search engines A fully optimised website has a 90% possibility of showing up on SERPs.

What is on page and off page SEO? In a lay man’s terminology, on-page SEO is when a website understands and speaks the language of search algorithm and off page SEO Is when other websites send signals (by a way of votes) to search engines that your website has credibility. As soon as your other websites starts sending positive signals to search engines about your website, Chances are your website will show up on SERPs.

Check the performance of your website online and your website SEO when your website is ready to go live, there are free tools online you can use to check the performance of your website as well as SEO. Ensure that you follow up and resolve any issues with your website, especially issues like: loading time of your landing pages, browser caching issues, heading, alt-tags etc. I cannot emphasise enough the importance of having your website fully optimised for search engines.

Link Building

You have chosen a proper domain, created a highly converting website with great contents and your website is fully optimised, at this point, you should start building links. Link building is a technique used in (off page SEO). It is a process whereby you get external web pages with authority, link to your webpages. The following are some of the ways you can build links: submit your website to business directory websites (citations), create social media accounts and distributing content across social media platforms and other across other websites with high authority, optimise press releases, social bookmarking etc. These efforts are geared towards acquiring “link juice”, which increases your website authority (assuming the links are quality backlinks). Outreach (link building) is quite a daunting task. You are better off assigning the task to your website developer, except you are comfortable doing it yourself. Furthermore, list your business on Google my business and Bing places for business and ensure it is optimised.

Search Engine and Social Media Marketing

At this stage, creating a Pay Per Click (PPC) campaign on Google AdWords and Facebook is certainly a clever way to strengthen your online marketing campaigns. It is essential to explore means to drive quality traffic to your website, this would help to improve your ranking on search engines (if done properly). You can start with as little as $50 advertising budget per month if you are on a tight budget. Trust me, it worth your every penny, because as you drive quality traffic to your website for your “focus keywords”, your keywords quality score improves, and if done consistently, chances are your webpages will rank high on search engines. Anyway, creating an ad is one aspect of it, optimising the ad copy is another aspect which is very crucial. You want to make sure that your focus keywords are relevant to their target webpages. If your focus keywords are not relevant to the target webpages, search engines i.e. Google would dock your website as a result. Simply put, avoid attracting visitors that would end up bouncing from your website, hence why it is necessary to create relevant ads. I can’t stress enough the importance of creating relevant ads. Furthermore, utilise social media platforms to promote your business. Create an ad on Facebook to promote your business webpages. The amount of time people spend on social media platforms these days is overwhelming, hence why you need to utilise this medium as an opportunity to grow your business.

Google Search Console

Sign in to Google search console and get familiar with the basics. Follow the instruction on how to improve your search presence. If this is too technical for you, ask your website developer or digital marketing specialist to assist you in setting it up. This tool will not only give you insights in regards to your site’s performance, but will also guide you through on how to resolve any issue that would affect the performance of your website.

Google Analytics

Sign in to Google analytics and follow the set-up process. This tool would help you track important metrics such as conversion, customer engagement, page views etc. You can monitor the effectiveness of your online marketing campaigns, contents on your websites and user experience with this tool. Basically, you want to know which areas you need to improve on, once you identify the areas, you can apply a solution.

Closing Thoughts

Don’t be overwhelmed by the process outlined above, remember Rome was not built in a day. Begin now, apply this result-driven digital marketing plan to your business, be consistent and follow the process judiciously – I guarantee your business will grow and succeed online.

All the best!

Marketing Your Business in a Globalized Economy

Sales are the lifeblood of any business. Selling your product is the foundation of business success. Sales drive profits. Sales drive business expansion. Without sales, there is no customer satisfaction or customer relationship.

Therefore, one of the critical functions of any business organisation, small, medium or large scale is marketing. Business enterprises spend billions every year marketing their products to the target market. This might be in the form of advertisements like billboards, television, radio, newspaper ads or sales promotion techniques or public relations.

The critical question for every business is how to maximise their marketing expenditure. It is essential that the benefits exceed the cost. Therefore, the burden of every marketing manager is to delineate the marketing media that is most profitable for their business.

A world outside your ‘world’

We live in a globalised market that has been made possible by various technological innovations, especially the internet and mobile technology. The urgent question for every business owner is ‘what is the best way to maximise the globalised market for my business?’ Part of answering this question is another question, ‘how do I market my business in a globalised economy?’

According to the Statistics Portal, as of April 2018, there are 4,087,000,000 internet users all over the world. In like manner, there are 3,297,000,000 social media users. More than 50% of the world population are active internet users.

For every traditional means of advertising, your reach is limited to the number of people within your geographic location. Even if you are a large scale company, your advertisement can reach only as much as the population of your country and maybe some neighbouring countries. China, the most populous nation has less than 2 billion people. Traditional means of marketing can only reach as much as 2 billion potential people even in China.

But with the internet, the scope of ‘target market’ has changed. Your target market does not have to be the people within your geographical location. In a globalised economy, your target market can span across the whole world. A firm in China can position their business online to target customers in Canada. A manufacturing plant in Nigeria can target customers in Russia.

This is most especially true for people who sell services. A writer in South Africa can be writing for a magazine in the United States while an Accountant with the knowledge of International Financial Reporting Standards and accounting packages can be prospecting clients in far away Australia. A graphics designer in France can design flyers and banners for a client in Ghana. A relationship or self-development expert in Britain can be prospecting clients in Spain. In a globalised market, not even language is a barrier to such opportunities.

The first step

The point is this; a globalised market provides business owners and marketing managers with unique opportunities to expand their reach. In a globalised market, the internet offers vast potentials for businesses to grow and industrialise. The target market of your organisation can reach to the whole world. If done well, your goods or services can be a click away from customers all over the world.

If your business is not yet visible to these 5 billion people, you are not maximising the potentials of your business.

Millions of people are searching through Google and other search engines looking for information as well as products to purchase. Why not position yourself to get some of the benefits?

Every serious business in the globalised economy needs a website. Owning a website is the first step towards gaining from the internet as a business owner. A good business website can cost within $100-$300 (depends on the developer). In some cases, it can be lesser or higher. In a globalised market, you can get competitive prices from credible freelancing websites or individual designers that have positioned their services on the web.

Some of the advantages of having a business website include:

1. It provides a platform where potential customers and current customers can get vital information about your business and products 24 hours a day at just the click of the finger. Instead of answering thousands of calls every day, your website provides a medium to get desired basic information.

2. It makes your goods and services accessible to a globalised market 24 hours a day and seven days a week

3. It is an opportunity to be indexed by Google and to become a destination for relevant Google searches for your product or related products.

4. It provides a platform for a detailed explanation of your products and services without the limitations of a newspaper page or a radio time.

5. In the 21st century world, having a website showcases you as a serious business owner.

Many people all over the world are depending on the internet to purchase their goods and services. It is important to take advantages of such opportunities.

Having a website is not enough to get the sales. But it is the first step in a series of steps that can prove to be the most effective marketing strategy in the globalised economy.

Follow the author on this page for more on this topic.

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.

4 Marketing Strategies for the COVID-19 Crisis

How to Market During the Pandemic

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of this.

That’s why I recently shared an article called “How to Pivot Your Small Business Strategy During the COVID-19 Crisis”, on our website.

I am also hearing from many small business owners who are wondering whether or not to stop marketing during COVID-19. That article showed entrepreneurs how to market during the pandemic, including ways to create a crisis marketing strategy and to:

Help customers rather than simply selling to them
Focus on online events and offerings
Plan for future growth
Empower employees

As we continue self-isolating to prevent the spread of the novel coronavirus, I wanted to follow up with some other effective ways to keep your business running smoothly and successfully.

Here’s 4 marketing strategies to consider:

1. Focus on Digital Campaigns

With the shutdown or slowdown of most brick-and-mortar businesses, entrepreneurs are relying more than ever on digital strategies. A big part of brand marketing during this pandemic and into the future is going to be shifting most (if not all) of your small business online.

In fact, Larry Kim from Mobile Monkey just wrote, “One new customer closed their brick and mortar locations nationwide and found web traffic is up +150%.”

According to Klaviyo, an email marketing platform that taps into a network of 30,000 businesses for insights, 22% of brands said they’re spending more on ads. And 66% of brands that are spending more on ads are also seeing increased efficiency, with a reduced cost per 1,000 impressions (CPM) and cost per click (CPC).

If you’re wondering how to market during the pandemic, consider using Facebook Ads, Google Ads, Instagram for Business or LinkedIn Ads to direct traffic to:

Well-researched and useful blogs and videos
Online products with free shipping
Virtual services you can offer, whether that’s financial therapy or online music lessons
Gift cards that can be used now or in the future

That said, don’t be afraid to pause campaigns that aren’t relevant right now, or that you think may turn your customers off.

Part of brand marketing during this pandemic is knowing when to re-strategize and pivot, rather than continuing with an ad campaign that’s not going to resonate with-or even offends-your target audience.

2. Update Your Google My Business Listing

Your customers and potential customers are counting on you for the latest information about your small business. If you’re closing your company temporarily, whether you’re changing the hours you’re open, or offering curbside pickup right now, you need to let people know.

Using Google Posts can be a great way to update people on everything from reduced hours to gift card purchases. Here’s some guidance from Google on how to best change your profile.

And don’t worry about SEO implications when you’re editing your profile. For example, marking your business as temporarily closed will not affect your search ranking, and Google will still display you in the search results.

If you don’t immediately see the changes that you make to your Google My Business profile, don’t panic. Google has said they may review updates for quality before publishing.

3. Don’t Stop Posting on Social Media

Even if you have to completely shutter your business for the time being, stay active online. In addition to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the most up-to-date news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

Your crisis management strategy, including the steps you’re taking to protect your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)
Changes to hours or business policies (for example, only letting one person into the store at a time)
If you’re taking online orders and/or offering free shipping
If you have private shopping or curbside pickup options
Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for customers. Malary’s in Cloverdale, BC is a good example of a small business that’s pivoting during COVID-19 and providing customers with a little TLC.

4. Be Careful What You Share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention hugely damaging to your reputation).

Here’s an example of poor marketing strategies for the COVID-19 crisis: A yoga studio in Delta, BC was shut down in March following complaints that the facility wasn’t following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.

So map your crisis management strategy out and think before you send out that article to all of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, like the World Health Organization or the Government of Canada.

For example, rather than forwarding one of the articles on homemade hand sanitizers that are circulating, consult this list .

READ: “Finding Your Purpose During Self-Isolation” on our website:

Stuck at home? Now is a good time to figure out your purpose! Our lives are so busy, and we rarely have a moment to just sit in silence and reflect on our life journey and how it has led to where we are now.

For many of us who have chosen to self-isolate, now is a good time to take advantage of the quieter environment to discover if your precious resources are being used to maximum effect.

Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should always be your “North Star” as you stay active online and let your customers know that you’re here for them-now and in the future.

What Is And Different Models Of Internet Marketing?

In my last article I shared about myself and how I got started in internet marketing. Today here I will be explaining what internet marketing is and different models related to that even though all these can be run with just your PC, laptop, iPhone and internet WiFi connection.

At first glance to most people, it is about selling things and making money online. But when I asked them further on what else they know, most give me a blank look and have no idea to answer further.

Because in my country Singapore – especially despite it being developed with high home ownership and infrastructure, many people – in particular baby boomers and senior generations – are very new to technology and preferred to be in their comfort zone of learning through printed books, classrooms and networking events since the last 2 provided them with more personal touch as compared to learning on their own online despite the vast information they can find and learnt from Google and YouTube.

What I can say is though internet marketing gives you the complete flexibilty, it also has different models underneath just like traditional businesses which can be run in cafes, factories, offices and shops. Under which I will highlight, explain and highlighted the pros and cons.

1. Affiliate Marketing

This is by far the most basic and what I feel everyone should start off if they are new and eager to make their first dollar online like me 10 years ago.

By definition, it is promoting other people’s products for share of commissions.

They can be digital or information products as in e-learning programs comprising of e-books, videos and software in membership sites as well as physical consumer goods that people like you and me buy everyday from shops and e-commerce stores.

They can also be services like autoresponder or certified email promo and service provider, domain registry and web hosting packages.

As to where and how to promote and get paid, you can sign up at online marketplaces and networks like Amazon, ClickBank, Market Health, JVZoo, Warrior Plus and many others you can find through diligent Google and YouTube research.

2. Info Product Creation

This is where you create your own info product or e-learning courses.

As in e-book, videos, software and other resources you can compile into membership sites before selling as your own program and even coaching.

The beauty of this is not only you have full ownership in changing and promoting, you can recruit other people to promote for you as affiliates.

For this, I recommend Optimize Press and WordPress as best combined platforms even though you can create HTML pages as well using a free Kompozer tool.

3. E-Commerce And Dropshipping

Besides info, you can promote physical goods as well.

Anything you can buy from shops and stores can be marketed as well on the web.

Clothing, computers, electronics, furniture, home appliances, toys and video games just to name the most popular choices.

4. Local Businesses Consulting

If you are good in either 2 or all 3 I mentioned above, you can offer your services to small and medium enterprises who require professional looking websites, social media channels and advertising for maximum exposure, leads and sales.

Should the respective bosses saw and recognized the value of what you are providing, they do not mind paying you more so long as you continued to help them generate more customers, sales and revenues.

5. Mobile Apps Design

Besides websites, social media channels and advertising, mobile apps also played an important role in today’s economy.

Because nowadays most people preferred to surf websites through their iPhones and also instead of just searching through Google for websites, they can download and proceed straight to the apps to access whatever information they need and want.

If you can also excel in this, you can also provide as part of your marketing package to companies, restaurants and shops.

6. E-Book Publishing

Suppose you do not like to talk to people face-to-face, you may consider this along with affiiiate marketing and info product creation instead of approaching local bosses.

All you need is a Microsoft Word or Open Office and type in what you know a lot about and can help others before publishing into PDF through e-book directories or to Amazon Kindle Store.

7. Freelance Jobs

You can offer to be employed by internet marketers for things they do not want to do and prefer to outsource.

Like writing articles, designing graphics and producing videos.

But unless you are into software and app development, your fixed pay will be low from the start.

8. Selling Domains And Websites

This is by far the most lucrative of the 8 models I highlighted.

As all you need is to sell keyword-rich or impressive domains and profitable websites to ready buyers on sites like Flippa and Empire Flippers.

Whichever model you choose, you can run from anywhere anytime you want be it so long as you have computer and internet connection. That is the real beauty of internet marketing!