12 Surefire Brainstorming Techniques

Writers, students and anyone else will occasionally need an idea or two. While you may have times when ideas come with little or no effort, there will be times when the fountain of creativity seems to have dried up. Have no fear, however. Even if you’re not feeling particularly creative, you can still think and reason. By thinking clearly and using the following techniques, you’ll find an endless supply of ideas.

Free-writing – Just write. Don’t worry about format, topic, or anything else. Just write, about anything at all. It might be a description of your kitchen ceiling, or a diatribe about the lack of parking spaces at your local veterinarian’s office. The important thing is that you get writing, and keep writing. Let one thought lead to another, or just write on one thing, in ever increasing detail. Maybe you’ll write for a set amount of time, or maybe your aim is to fill a page or multiple pages. Pick out individual topics, ideas, names or anything else. Whatever you do, you’ll soon have many ideas to work with.

Breakdown – Take your initial topic, and write it at the top of the page. Divide the topic into subtopics, questions, themes, and such, listing them below. Continue to break down and list those subtopics as before.

Listing/Bulleting – List everything about the topic, then list any related phrases, keywords, questions, sources, etc. If you can think of it, add it to the list. Then take each item from the list, and do it again.

Cubing – Cubing refers to taking your topic and examining it from six different sides, like the six sides of a cube. Consider the topic in the following six ways:

  1. Describe it
  2. Compare it
  3. Associate it
  4. Analyze it
  5. Apply it
  6. Argue for and against it

Now, examine your answers. Are there any connections between them? Do any themes emerge?

Similes – Complete the following sentence: [Blank] is/was/are/were like [Blank]. By comparing your topic to another, seemingly unrelated word, you’ll begin to see new ideas about your topic, better understand different aspects of it, and new ideas will emerge.

Clustering/Mapping/Webbing – This technique allows you to expand on a topic in a freeform, organic manner. Write a keyword or words about your topic in the center of a blank page and draw a circle or box around it. Branch off in as many ideas as possible, connecting them visually to the topic. Then branch off from there. Go as far as you can or want to, continually branching off.

Parts – Look at the relationships between the whole, the parts and parts of parts. Make the following lists on opposite margins of a sheet of paper:

Whole………………………Parts

Part…………………………Parts of Parts

Part…………………………Parts of Parts

Part…………………………Parts of Parts

Apply these labels to topics and subtopics, words, etc. Then draw conclusions about relationships, patterns, connections, etc.

Journalistic Questions (The Big 6) – Ask yourself the 6 important questions of journalism:

  1. Who
  2. What
  3. When
  4. Where
  5. Why
  6. How

List related questions for each one, then seek out the answers; repeat as many times as you need to.

Outside the Box – Try approaching your topic from a totally different angle. Ask questions from a seemingly unrelated viewpoint. You might think in terms of occupations, academic subjects, demographic groups, cultural groups, etc. Examine it fully from each new perspective, jotting down every thought, question, commentary, interpretation, etc.

Charts/Shapes – Instead of words and phrases, think visually. Put things in terms of charts, shapes, tables and diagrams. If you can find photographs related to the topic, use them as well. List anything you see, any thoughts that come to mind and any conclusions drawn from the images.

Slanting/Re-slant – Examine an idea or topic in terms of purpose and audience. If stuck, think about a different purpose or a different audience. For example, if you’re writing about married couples with the purpose of entertaining couples with at least five years of marriage, try looking at the topic from the newlyweds.

Referencing – If you have a basic idea or topic, look it up. Go to the dictionary, the thesaurus, the encyclopedia, an almanac, quote collection, any other reference. List any information. If you don’t have a topic, open to a random page, pick any topic, then go from there.

Combination of Techniques – Start with any technique then apply another technique to the results. For example, after listing and bulleting on your original topic, try referencing each listed item.

Once you have used these techniques, you should have a list of the ideas produced. These ideas must then be organized in some way. You may start by listing them neatly, then categorizing them. Group them according to subtopics, put them into an outline, or try to sequence them in some way. The idea is simply to impose some sort of order on the disorganized results, giving you a clear collection of ideas to work with. Now equipped with these ideas and some related information, you’ll have a better idea of what to work on in your writing.

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It’s an excellent means to both market and grow your business and also show your existing clients your creative abilities.

What’s an ezine? It’s short for electronic magazine. It’s those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn’t it make sense to utilize this as a regular part of your marketing?

Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I’m always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don’t, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that’s what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

oKnow your readers and what they want.

oAsk your readers for feedback and how to improve.

oTalk to your readers. Don’t just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you’ve prepared?

Your Writing Style

oUse short, simple sentences; keeping paragraphs short.

oWrite clearly and avoid slang or profanity.

oUse humor and keep a refreshing tone to your writing.

oKeep your tone friendly, but also professional.

oHave white space between the paragraphs.

oUse small graphics whenever applicable.

oInclude your logo for business recognition.

oUse bold or italics for emphasis, but don’t underline.

oUse plain text. (12-14 point)

Headings

oEntice the reader with your heading to ensure they read the article.

oHeadlines should be slightly larger than the other text.

oUse bold or italics and a good font, but don’t use all caps.

Content of Newsletter

oContent is king! Just like on your website, it’s vital to have your newsletter or ezine packed full of useful information.

oProvide articles written by you and other experts.

oProvide any new services or features you’ve added to your business.

oProvide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

oProvide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

oProvide a collection of valuable small business tips, testimonials, etc.

oProvide a personal message from you. Many enjoy hearing how you are doing and what’s new happening in their life and business.

oProvide humorous quotations or jokes.

oContests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

The Final Step — Proofing

oMake sure everything is 100% accurate with no typos.

oMake sure you have permission for any copyrighted material.

oMake sure if you have sources, you have credited them correctly.

Most ezines are “opt-in,” which means that everyone who receives it has actually registered to receive it–they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.

A Surefire Horse Racing System For Beginner’s Luck and Betting on the Races

Anyone who gambles or places bets on horse races eventually learns about beginner’s luck. Beginner’s luck (BL) is the phenomena of beating the odds whenever you bet on a new game or go to the horse track for the first time. It is usually balanced off by that other natural law of gambling known as, “what goes round comes round.” That is usually experienced the second time you go to the track and bet extravagantly because it seemed so easy to win the first time. The result is that usually you lose all your winnings from the first trip with a little more thrown in, just to keep the pot full for the next beginner, and so it goes.

So how can anyone use BL to beat the odds consistently? It seems that it is impossible to keep being a beginner at the race track, or anything else in life. But a friend of mine actually did find a way to beat the system, for a while anyway, and developed what he called the Beginner’s Luck Horse Racing System.

The key to my friend’s method was that he had to have someone who had never been to the races with him whenever he used the system. He wasn’t much of a planner and didn’t like the cerebral strain of handicapping the races. Being a free spirit, he was more inclined to decide to go to the race track at the last minute. The problem with this method, of course, is where do you find someone who is willing to drop everything and go with you at a moment’s notice?

His remedy for the situation was to drive to the part of town where ladies could be found on the street corners. These ladies were in the entertainment business, so to speak, and would readily accompany him, if the price was right and paid up front. While his first question to them was a bit out of the ordinary, he was able to find willing participants who had never been to the race track before.

He would take the lady to the track and show her a very good time and of course, he would bet on anything she picked and would often have a very good day. Other than running out of a supply of lady “entertainers” who had never been to the race track, it seemed there wasn’t a flaw in his plan until he proposed a trip to the track to the wrong lady. While she appeared to be a lady entertainer, she was actually a lady police officer in disguise. He was arrested for propositioning, though the charges were later dropped when it was determined that asking someone if they would like to go to the race track is not a crime, even if you offer to pay him or her to accompany you.

While it may appear that the Beginner’s Luck System had finally failed, it was revealed that this was actually the lady police officer’s first day working undercover. In other words, her first arrest was just, you guessed it, BL.

Exit mobile version