Tag: Surefire

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It’s an excellent means to both market and grow your business and also show your existing clients your creative abilities.

What’s an ezine? It’s short for electronic magazine. It’s those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn’t it make sense to utilize this as a regular part of your marketing?

Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I’m always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don’t, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that’s what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

oKnow your readers and what they want.

oAsk your readers for feedback and how to improve.

oTalk to your readers. Don’t just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you’ve prepared?

Your Writing Style

oUse short, simple sentences; keeping paragraphs short.

oWrite clearly and avoid slang or profanity.

oUse humor and keep a refreshing tone to your writing.

oKeep your tone friendly, but also professional.

oHave white space between the paragraphs.

oUse small graphics whenever applicable.

oInclude your logo for business recognition.

oUse bold or italics for emphasis, but don’t underline.

oUse plain text. (12-14 point)

Headings

oEntice the reader with your heading to ensure they read the article.

oHeadlines should be slightly larger than the other text.

oUse bold or italics and a good font, but don’t use all caps.

Content of Newsletter

oContent is king! Just like on your website, it’s vital to have your newsletter or ezine packed full of useful information.

oProvide articles written by you and other experts.

oProvide any new services or features you’ve added to your business.

oProvide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

oProvide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

oProvide a collection of valuable small business tips, testimonials, etc.

oProvide a personal message from you. Many enjoy hearing how you are doing and what’s new happening in their life and business.

oProvide humorous quotations or jokes.

oContests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

The Final Step — Proofing

oMake sure everything is 100% accurate with no typos.

oMake sure you have permission for any copyrighted material.

oMake sure if you have sources, you have credited them correctly.

Most ezines are “opt-in,” which means that everyone who receives it has actually registered to receive it–they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.

A Surefire Horse Racing System For Beginner’s Luck and Betting on the Races

Anyone who gambles or places bets on horse races eventually learns about beginner’s luck. Beginner’s luck (BL) is the phenomena of beating the odds whenever you bet on a new game or go to the horse track for the first time. It is usually balanced off by that other natural law of gambling known as, “what goes round comes round.” That is usually experienced the second time you go to the track and bet extravagantly because it seemed so easy to win the first time. The result is that usually you lose all your winnings from the first trip with a little more thrown in, just to keep the pot full for the next beginner, and so it goes.

So how can anyone use BL to beat the odds consistently? It seems that it is impossible to keep being a beginner at the race track, or anything else in life. But a friend of mine actually did find a way to beat the system, for a while anyway, and developed what he called the Beginner’s Luck Horse Racing System.

The key to my friend’s method was that he had to have someone who had never been to the races with him whenever he used the system. He wasn’t much of a planner and didn’t like the cerebral strain of handicapping the races. Being a free spirit, he was more inclined to decide to go to the race track at the last minute. The problem with this method, of course, is where do you find someone who is willing to drop everything and go with you at a moment’s notice?

His remedy for the situation was to drive to the part of town where ladies could be found on the street corners. These ladies were in the entertainment business, so to speak, and would readily accompany him, if the price was right and paid up front. While his first question to them was a bit out of the ordinary, he was able to find willing participants who had never been to the race track before.

He would take the lady to the track and show her a very good time and of course, he would bet on anything she picked and would often have a very good day. Other than running out of a supply of lady “entertainers” who had never been to the race track, it seemed there wasn’t a flaw in his plan until he proposed a trip to the track to the wrong lady. While she appeared to be a lady entertainer, she was actually a lady police officer in disguise. He was arrested for propositioning, though the charges were later dropped when it was determined that asking someone if they would like to go to the race track is not a crime, even if you offer to pay him or her to accompany you.

While it may appear that the Beginner’s Luck System had finally failed, it was revealed that this was actually the lady police officer’s first day working undercover. In other words, her first arrest was just, you guessed it, BL.

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