Tag: Newsletters

10 Tips for Writing Newsletters That Will Get You Customers

A newsletter can be a powerful tool for your business. It’s a very effective way to disseminate helpful information. It is also an effective way to demonstrate your expertise and to promote your company. Newsletter marketing is popular because of the benefits it can bestow. Here are 10 ways to make it work for you.

1. Write a newsletter that has a relatively narrow focus in terms of content. Readers want unique, in-depth information that helps them achieve their goals. You are much more likely to do this if you have a narrowly focused newsletter that provides rich, detailed information on a specific topic.

2. Publish your newsletter monthly or consider writing multiple newsletters so you are producing at least one issue a month (e.g., two newsletters, each published every other month). You can publish your newsletter more often, but remember, the more frequently you publish the more burdensome it becomes!

3. Select a catchy name for your newsletter. This increases the likelihood that people will read it.

4. Make sure your newsletter is concise and full of rich content. This may be the most important tip of all. Newsletter marketing only works if you have an informative newsletter that offers significant value to readers.

5. Distribute your newsletter in both hard-copy and electronic formats. E-newsletter marketing has become very popular but you should still produce a hard-copy that you can distribute at conferences, trade shows, meetings, seminars and other promotional events.

6. Make sure people can subscribe to your newsletter through your website. You should also post every issue of your newsletter on your website in a PDF format. You will find that many visitors will return to your site to read the latest issues.

7. Provide opportunities for a diverse array of people to subscribe to your newsletter. This includes customers, colleagues, business associates, friends and family members. Let them know about your newsletter and how it can benefit them. Create an e-mail distribution list so you can deliver it to them upon publication.

8. When your e-mail distribution list gets big, consider using a newsletter distribution service. You can find a host of potential services by typing “e-mail newsletters” into any internet search engine.

9. Use graphics when possible. Research has shown that people are more likely to read your newsletter if it has compelling graphics related to the newsletter topic.

10. Proofread, proofread and proofread again. This is an important step because you will lose credibility if your newsletter has spelling, grammar or factual errors. Make sure you get your facts straight and have a trusted colleague proofread it as well.

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It’s an excellent means to both market and grow your business and also show your existing clients your creative abilities.

What’s an ezine? It’s short for electronic magazine. It’s those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn’t it make sense to utilize this as a regular part of your marketing?

Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I’m always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don’t, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that’s what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

oKnow your readers and what they want.

oAsk your readers for feedback and how to improve.

oTalk to your readers. Don’t just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you’ve prepared?

Your Writing Style

oUse short, simple sentences; keeping paragraphs short.

oWrite clearly and avoid slang or profanity.

oUse humor and keep a refreshing tone to your writing.

oKeep your tone friendly, but also professional.

oHave white space between the paragraphs.

oUse small graphics whenever applicable.

oInclude your logo for business recognition.

oUse bold or italics for emphasis, but don’t underline.

oUse plain text. (12-14 point)

Headings

oEntice the reader with your heading to ensure they read the article.

oHeadlines should be slightly larger than the other text.

oUse bold or italics and a good font, but don’t use all caps.

Content of Newsletter

oContent is king! Just like on your website, it’s vital to have your newsletter or ezine packed full of useful information.

oProvide articles written by you and other experts.

oProvide any new services or features you’ve added to your business.

oProvide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

oProvide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

oProvide a collection of valuable small business tips, testimonials, etc.

oProvide a personal message from you. Many enjoy hearing how you are doing and what’s new happening in their life and business.

oProvide humorous quotations or jokes.

oContests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

The Final Step — Proofing

oMake sure everything is 100% accurate with no typos.

oMake sure you have permission for any copyrighted material.

oMake sure if you have sources, you have credited them correctly.

Most ezines are “opt-in,” which means that everyone who receives it has actually registered to receive it–they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.

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