12 Surefire Brainstorming Techniques

Writers, students and anyone else will occasionally need an idea or two. While you may have times when ideas come with little or no effort, there will be times when the fountain of creativity seems to have dried up. Have no fear, however. Even if you’re not feeling particularly creative, you can still think and reason. By thinking clearly and using the following techniques, you’ll find an endless supply of ideas.

Free-writing – Just write. Don’t worry about format, topic, or anything else. Just write, about anything at all. It might be a description of your kitchen ceiling, or a diatribe about the lack of parking spaces at your local veterinarian’s office. The important thing is that you get writing, and keep writing. Let one thought lead to another, or just write on one thing, in ever increasing detail. Maybe you’ll write for a set amount of time, or maybe your aim is to fill a page or multiple pages. Pick out individual topics, ideas, names or anything else. Whatever you do, you’ll soon have many ideas to work with.

Breakdown – Take your initial topic, and write it at the top of the page. Divide the topic into subtopics, questions, themes, and such, listing them below. Continue to break down and list those subtopics as before.

Listing/Bulleting – List everything about the topic, then list any related phrases, keywords, questions, sources, etc. If you can think of it, add it to the list. Then take each item from the list, and do it again.

Cubing – Cubing refers to taking your topic and examining it from six different sides, like the six sides of a cube. Consider the topic in the following six ways:

  1. Describe it
  2. Compare it
  3. Associate it
  4. Analyze it
  5. Apply it
  6. Argue for and against it

Now, examine your answers. Are there any connections between them? Do any themes emerge?

Similes – Complete the following sentence: [Blank] is/was/are/were like [Blank]. By comparing your topic to another, seemingly unrelated word, you’ll begin to see new ideas about your topic, better understand different aspects of it, and new ideas will emerge.

Clustering/Mapping/Webbing – This technique allows you to expand on a topic in a freeform, organic manner. Write a keyword or words about your topic in the center of a blank page and draw a circle or box around it. Branch off in as many ideas as possible, connecting them visually to the topic. Then branch off from there. Go as far as you can or want to, continually branching off.

Parts – Look at the relationships between the whole, the parts and parts of parts. Make the following lists on opposite margins of a sheet of paper:

Whole………………………Parts

Part…………………………Parts of Parts

Part…………………………Parts of Parts

Part…………………………Parts of Parts

Apply these labels to topics and subtopics, words, etc. Then draw conclusions about relationships, patterns, connections, etc.

Journalistic Questions (The Big 6) – Ask yourself the 6 important questions of journalism:

  1. Who
  2. What
  3. When
  4. Where
  5. Why
  6. How

List related questions for each one, then seek out the answers; repeat as many times as you need to.

Outside the Box – Try approaching your topic from a totally different angle. Ask questions from a seemingly unrelated viewpoint. You might think in terms of occupations, academic subjects, demographic groups, cultural groups, etc. Examine it fully from each new perspective, jotting down every thought, question, commentary, interpretation, etc.

Charts/Shapes – Instead of words and phrases, think visually. Put things in terms of charts, shapes, tables and diagrams. If you can find photographs related to the topic, use them as well. List anything you see, any thoughts that come to mind and any conclusions drawn from the images.

Slanting/Re-slant – Examine an idea or topic in terms of purpose and audience. If stuck, think about a different purpose or a different audience. For example, if you’re writing about married couples with the purpose of entertaining couples with at least five years of marriage, try looking at the topic from the newlyweds.

Referencing – If you have a basic idea or topic, look it up. Go to the dictionary, the thesaurus, the encyclopedia, an almanac, quote collection, any other reference. List any information. If you don’t have a topic, open to a random page, pick any topic, then go from there.

Combination of Techniques – Start with any technique then apply another technique to the results. For example, after listing and bulleting on your original topic, try referencing each listed item.

Once you have used these techniques, you should have a list of the ideas produced. These ideas must then be organized in some way. You may start by listing them neatly, then categorizing them. Group them according to subtopics, put them into an outline, or try to sequence them in some way. The idea is simply to impose some sort of order on the disorganized results, giving you a clear collection of ideas to work with. Now equipped with these ideas and some related information, you’ll have a better idea of what to work on in your writing.

PR Brainstorming Tips

Tip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ideas including new business concepts, the unique value you offer, important information you can give, and anecdotal stories. Also spend some time focusing on how and why you can be presented as an expert regarding your company, your business, and your overall field.

Tip 2: This is a group process. Don’t simply brainstorm on your own, set up a brainstorming session with your PR consultant, or, if you’re doing this in-house, meet with members of your staff that understand your business. If you’re a one man, or one woman show, bring together some friends or associates who understand your business. You want people you can bounce ideas off. You want feedback, plus you want energy. Make it fun; make it a game, but one with a purpose.

Tip 3: Allow everyone involved to speak freely. Set up an agenda but let the information flow. Start with a list of the obvious stories, then drill down to more unique stories; also review different ways to present stories. You don’t want to spend the bulk of your time on concepts or stories that are too left (or right) of center, but do let it get a bit crazy. Think out of the box. Be creative. Remember you don’t have to use all of these stories, or ideas but the deeper you drill, the better the chances of finding a great story, so let the ideas fly. Let yourself bandy about story ideas that chances are you’ll never use. You never know, those might actually turn out to lead you to some golden PR nuggets.

Tip 4: Once you’ve created a list of possible ideas, now start thinking like the media. Let’s say you’re an editor or a producer; which of the stories you’ve come up with would be the most appealing. How and why will those ideas work? Now drill down even further, which ideas will work specifically as TV pitches? Remember TV is a visual medium; you want to present stories that offer more than just a talking head. When pitching TV, think in terms of the strongest visual stories you can present.

Tip 5: Finally, start segmenting the media. Different media outlets have different needs. You need to keep that in mind when pitching and presenting your story ideas. This is where most stories meet their doom. You need to not only pitch great story ideas, you need to pitch stories that a particular journalist who writes for a very specific target market understands. For example you might come up with a great pitch idea that you could present to women’s magazine, men’s magazine and general interest magazines, but how you pitch your story to each particular outlet is going to decide whether the media is going to cover it or not. So spend some brainstorming time practicing how to build those media bridges. It will be time well spent.

Copyright © Anthony Mora 2011

Brainstorming Unique Business Ideas

Truly unique concept development is a struggle, which is why there is often a lot of “copying” within an industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally different results. Stepping outside of the existing framework, in order to see opportunities in a new light, is the key.

What is Brainstorming?

According to Wikipedia “brainstorming is a group creativity technique that was designed to generate a large number of ideas for the solution of a problem.” Brainstorming business ideas should be uncensored. No idea is dumb or impossible and each person’s contribution is equally valuable. The mail clerk’s ideas are as valued as the President’s.

In order to step outside of the existing business or industry framework, participants must “erase” their memories and pretend they know nothing about what is (or is not) possible. Consider each idea with equal thoughtfulness, no matter how outlandish. The task at hand when brainstorming truly unique business ideas is to free-associate, generating as many ideas as you can.

Brainstorming via the Five Senses

There’s nothing more boring than a sterile conference room. Yet this is where many new business idea / concept development sessions take place, in a room with four blank walls and no stimuli (far from the best atmosphere for brainstorming new ideas). Brainstorming sessions need “springboards” to get the creative juices flowing.

One technique for breaking out and generating innovative business, product, or service ideas is to get all of the external senses involved. Try filling colorful gift bags with small items of different textures, tastes, appearances, ingredients, sounds, and smells. In the brainstorming session, break into small groups of three or four people and give each group a bag. Have each group sort through the bag, imagining how the sensory aspects could be incorporated into a new product or other new idea. After about 20 minutes of digging through the bags, discussing, and writing down ideas, allow each group to present their ideas. You will find yourself with many more great ideas than you can execute.

Brainstorming via Trends

Another approach to brainstorming business ideas is to study trends. Business and general interest publications; the Internet; and trade journals can be effective brainstorming tools for several reasons:

– The general publications contain articles across several industries — and society in general — which is good for brainstorming new ideas that can apply to your own industry.

– Business publications often include a mix of short articles (good for brainstorming ideas based on what others outside your industry are doing) and in-depth reports (good for new product concept development based on trends).

– The Internet reflects trends on a real-time basis. Social bookmarking sites and blog directories (such as del.icio.us and Technorati), track and report the hottest topics. Wordtracker monitors online searches, reporting the top 100 daily.

– By skimming a variety of business related articles (news articles, features, human interest, and analytical pieces) you broaden your idea base, which results in more new product ideas.

No matter what your brainstorming techniques, remember two rules:

1) no censoring and

2) use your senses and current trends as springboards for new ideas. Do this and your brainstorming sessions are sure to be a success.

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