News in Touch

News is essential to be in touch with the latest happenings in the world. Unfortunately news has become something unreliable as a result of biased information presented by broadcasting co-operations and news service providers but it is important to be aware about updates in the world we live in. It may seem overwhelming at times but being informed with the current events around the world would help you to be on top of things wherever you are.

News provide the latest information about current affairs that occur politically; technologically as well as in business and we must consider ourselves as privileged to be educated about them at present unlike the ancient days where global information was the least available. In general, people in all walks of life read news and everyone have their own desired category to read. Whatever your interest maybe, it is important to be educated about the current activities that happen around the globe and maybe beyond. As a younger reader, news feeds in Twitter, Facebook or Perez Hilton would find very interesting, but these do not provide the general knowledge which is part of education. Therefore you need to be informed about all extents; no matter you are young or old.

Think about the world leaders. How many of the names of the world’s presidents or prime ministers are you aware of? If you know it all, you are well updated but if you are not, it is time to read. Understanding about the society that you live in and the societies around the world are significant as we are living in a globalized village.

Haven’t you felt clueless about your surroundings when you return home after a long holiday? Similarly you would feel ill-informed about the affairs around the world without making yourself educated about the news. Of course, it is not as easy as it sounds and would be the most uninteresting toil to sit at one place and read news but today the option of reading news online on desktop, laptop or even on mobile phone is available.

Newspaper companies have enabled their news to be read online but they are updated instantly. However, the latest news can be attained through news aggregators who are available online on the internet. A news aggregator is a web application which aggregates syndicated web content such as news headlines, blogs, podcasts and video blogs that arise globally within one site for easy and quick viewing. Online aggregators provide up to date information on various categories such as business, technology, entertainment, politics, travel, health, world news and many more where interesting and useful information on every topic is available. This helps to be in touch with all latest affairs at one place at one time as and when it happens.

India’s Influential News Media

Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.

Walgreens, CVS, and Rite Aid – What RE Investors Should Know

There are 3 major drugstore chains in the US: Walgreens, CVS, and Rite Aid. Below are some key statistics about the 3 major drugstore chains as of 2012:

1. Walgreens ranks first with market cap of $28.51 Billion, $72.2 Billion in 2011 total revenue ($45.1B from prescription revenues), and an S&P rating of A. According to Walgreens, 75% of the US population lives within 3 miles from its stores. In April 2010, it acquired 258 Duane Reade drug stores in New York Metropolitan area which brings a total of 7841 drug stores Walgreens operates as of February 2012, including 137 hospital on-site pharmacies.

2. CVS ranks second with market cap of $56.56 Billion, $107.1 Billion in revenue ($40.5 Billion from CVS prescription revenues and $16.1B from its Caremark prescription mail order revenue), and an S&P rating of BBB+. As of December 31, 2011, CVS operates 7404 drug stores.

3. Rite Aid ranks third (fourth, behind Walmart in terms of prescription revenues) with market cap of $1.49 Billion, $26.1 Billion in revenue ($17.1B from prescription revenues), operates 4714 drug stores as of February 2011 and has an S&P rating of B-.

Investors purchase properties occupied by these drugstore chains for the following reasons:

1. The drugstore business is very recession-insensitive. People need medicine when they are sick, regardless of the state of the economy. Both rich and poor people in the US have access to medicine. Some even argue that low-income people use more medicine due to free or low-cost drugs offered by government-assisted programs. So the tenants should do well during tough time and have money to pay rent to landlords.

2. The drugstore business has a good prospect in the US:

· People are living longer and need more medicine to sustain longevity, e.g. Actonel for osteoporosis, Aricept for Alzheimer’s symptoms. Older people tend to use more medicine than younger ones as they often have more medical problems. As the 78 million baby boomers are getting closer to retiring age starting from 2008, the drugstore chains anticipate the demand for medicine to increase in next 20 years.

· The drug market continues to expand as the US population continues to grow. More and more Americans suffer from various diseases. The number of Americans suffers from seasonal allergies doubled in the last 15 years to 37 million people per Fortune magazine. They spent $5.4 Billion in 2009 for allergy drugs. As their waist lines balloon (75% of Americans are forecasted to be either overweight or obese by 2020), more Americans are diagnosed with diabetes, along with high cholesterol at younger and younger ages. In addition, doctors also recommend treating various diseases sooner than later due to better understanding about the diseases. For example, doctors now prescribe antiretroviral drugs for patients soon after infected with HIV virus instead of waiting for the infection to become AIDS. More doctors combine insulin with oral medicines to treat type-2 Diabetes instead of just oral medicines alone. All these factors increase the size of the drug market.

· Advance in genetic engineering has introduced various new genetic DNA testing kits which allow the genetic diagnosis of vulnerabilities to inherited diseases and disorders. Genetic testing is currently the highest growth segment in the diagnostics industry. Some of these genetic tests will probably transform into direct-to-consumer testing kits available in drug stores in the near future.Upon FDA approval, these new products will potentially bring in additional revenue for drug stores.

· Using a new method of tailoring molecules called structure-based design; drug companies come up with new medicines that they might not have discovered otherwise, e.g. Xalkori by Pfizer to treat lung cancer.

· The passage of Health Care Reform Bill on March 23, 2010 provides insurance coverage to an estimated 33 million more American. This is a great present to the drugstore industry.

· There are new drugs to treat previously untreatable illnesses, and new diseases, e.g. Viagra for men’s unhappiness, Avastin for colon cancer, Herceptin for breast cancer,. The new medicines are very expensive, e.g. a year’s supply of Avastin costs about $55,000. Eli Lilly has sold about $4.8 billion of Zyprexa in 2007 for schizophrenia and yet most people have never heard of this medicine.

· There are existing drugs now approved to treat new illnesses and thus increase their sales revenue. For example, Lyrica was originally intended to treat pain caused by nerve damagein people with diabetes. It is now approved by FDA to treat Fibromyalgia which affects 5.8 million Americans per WebMD.

· Big advances in genetics, biology and stem cells research are expected to produce a new class of drugs to treat diabetes, Parkinson’s and various rare genetic disorders. For example the new drug Ilaris from Novartis targets genetic causes of an inherited disorder that there are only 7000 known cases worldwide. However, Novartis hopes to gradually broaden its drugs to a blockbuster drug to more common disorders caused by similar genetics.

· Technology and modern life introduce and require new products, e.g. pregnancy test kits, Lamisil for stronger clearer toe nails, Latisse for longer & thicker eyelashes, Propecia for male hair loss, Premarin for menopausal symptoms, diabetic monitors, electronic toothbrushes, contact lenses, lenses cleaners, diet pills, vitamins, birth-control pills, IUDs, nutrition supplements and Cholesterol-lowering pills (Americans spent nearly $26B in 2006 on Cholesterol medications alone per IMS Health, a Connecticut-based consulting company that monitors pharmaceutical sales.)

· Before the customers can get to the medicine aisles or pharmacy counters, they have to pass by chocolates, sodas, digital cameras, watches, toys, dolls, beers and wines, cosmetics, video games, flowers, fragrances, and greeting cards. Drug stores hope you use the one-hour photos services there. The stores also carry seasonal items, e.g. Halloween costumes, and “As Seen on TV” merchandise, e.g. Shamwow. As a result, customers buy more than their prescriptions and medicine in these drugstores. CVS reported that non-pharmacy sales represented 30% of the company’s total sales in January of 2007. The figure for Walgreens is 34% and 37% for Rite Aid. Many pharmacy locations are in effect convenience stores especially ones that are in residential or rural areas. And so Walgreens hopes that customers also pick up WD-40, and screwdrivers at its stores instead of at Home Depot; Thai Jasmine rice, and fish sauce to avoid a trip to Safeway or Kroger Supermarkets. During the recession, sales of these non-drug items are down as customers buy what they need and not what they want. Walgreens tries to reduce the number of items by 4000. It also introduces its own private label which has higher profit margins.

· There are more and more generic medications on the market as a number of enormously popular brand-name blockbusters lose their 20-year long patents, e.g. Lipitor (best selling drug in the world to lower cholesterol) in 2010, Viagra (you know what it’s for) in 2012. Drugstores prefer to sell generic drugs to customers due to higher profit margins than the brand-name medications.

· Many people are addicted to pain killers, e.g. Hydrocodone/Oxycodone. Per the DEA in 2012, there are 1.5 million American addicted to cocaine but 7 million addicted to prescription drugs.

· This author estimates that at least 10% of the dispensed prescription drugs are not used at all and sit idle in the medicine cabinets. They are eventually expired and thrown away.

3. These companies sign very long-term NNN leases, guaranteed by their corporate assets. This makes the investment in the underlying property fairly low risk, especially for Walgreens with a S&P “A” rating. In fact, these properties are sometimes referred to as investment-grade properties. Once the drugstore chains sign the lease, they pay the rent promptly and timely. This author is not aware of any properties leased by one of these drugstore chains in which the tenants failed to pay rents. Even when the stores are closed due to weak sales (Walgreens closed 119 stores in 2007), these companies may sublease the properties to other companies, e.g. Advance Auto Parts and continue to pay rents on the master leases.

· A typical Walgreens lease consists of 20-25 year primary term plus 8-10 five-year options. During primary term and options, there will be no rent increases in most of the leases. This is the main disadvantage of investing in Walgreens drugstores.

· A typical CVS lease consists of 20-25 year primary term plus 4-5 five-year options. The rent is normally flat during the primary term and then there is a 2.5%-10% rent increase in each 5-year option.

· A typical Rite Aid lease consists of 20-25 year primary term plus 4-8 five-year options. The lease often has a rent increase every 5-10 years.

Investment Risks

Although the pharmacy business in general is recession-insensitive, there are risks involved in your investment:

1) The main downside about investing in pharmacies is there is little or no rent bump for a long time, e.g. 20-50 years, especially for Walgreens. So the rent is effectively reduced after inflation is factored in. This is one of the main reasons these properties do not appeal to younger investors, especially when the cap rate is low.

2) The 3 drugstore chains now have a new formidable competitor, Walmart. Walmart sells prescription drugs in more than 4000 Walmart, Sam’s Club and Neighborhood Market stores in 49 states. As of 2012, Walmart is the third largest drug retailer with $17.4B in prescription sales, just ahead of Rite Aid with $17.1B in prescription sales. The retail giant is known for launching in 2006 a highly-publicized $4 generic prescription drug program which now sells 350 generic medications for a 30-day supply. The actual number of medications is less as the medications with different strengths are counted as different medications. For example, Metformin 500 mg, 850 mg, and 1000 mg are counted as 3 medications. Walmart probably makes very little profits on these medications if any. However, the marketing campaign–created by Bill Simon, the President and CEO of Walmart US, generates a lot of publicity for Walmart. Walmart hopes to draw customers to its stores with other prescriptions where it has higher profit margins. In an unscientific survey with just one brand-name prescription of Lyrica, this author finds the lowest price at Costco, the highest price at Walgreens and Walmart at the middle. Other drug chains try to counter Walmart in different ways. Target now offers the same 350 generic medications for $4 for a 30-day supply. Walgreens has a Prescription drugs club with membership fee which offers 1400 generic medications for as little as $1/week. CVS says it will match any offers from its competitors.

3) Chief Business Correspondent Rick Newman from US World & News Report predicted that Rite Aid might not survive in 2009. Rite Aid is still around in 2012. The prediction seems to go away in 2012 as Rite Aid as it was able to refinance the long terms debts and sales revenue has increased.

4) Drugs are also sold in thousands of supermarkets, Target stores, and Costco warehouses. However, there are no drive-through windows at these stores or Walmart to conveniently drop off the prescriptions and pick up medicines. Customers will not be able to pick up their prescriptions during lunch hour or after 7PM at Target stores or supermarkets. They need to have membership to buy medicines at Costco. Others may not fill their prescriptions at Walmart because they don’t want to mingle with typical Walmart customers who are in lower income brackets. And some baby boomers don’t want their prescriptions filled at Target or Walmart because there are no comfortable chairs for them to sit down and wait for their medicines.

5) Drugs retail business to some degree is controlled by the Pharmacy Benefits Managers (PBMs). Customers normally get prescription coverage from their health insurance companies, e.g. Blue Cross. These PBM manage prescription benefits on behalf of the insurance companies. In 2012 Walgreens lost a contract valued at over $5 Billion with Express Scripts, a major PBM. Walgreen revenue was immediately fallen in the first quarter of 2012 as Express Scripts customers cannot fill their prescriptions at Walgreens. The PBMs are also in the drugs retail business via mail orders which do not require leasing expensive retail spaces. The prescription mail orders currently capture over 20% market share of the total prescription revenue. Should customers change their prescription purchase habits to mail orders (there is no such evidence in 2012), it could have negative impact to the business of drugstore chains.

6) Many leases in areas with hurricanes and tornadoes are NNN leases with the exception of roof and structure. So if the roof is damaged, you will have to pay for the expenses.

7) The tenant may move to a new location down the road or across the street when the lease expires. This risk is high when the property is located in small town where there is low barrier for entry, i.e. lots of vacant & developable land.

8) The tenant may ask for rent concession to improve its bottom line during tough times. The possibility is higher if the tenant is Rite Aid and if the store has low sales revenue and/or higher than market rent.

9) More Americans are walking away from their prescriptions, especially the most expensive brand-name medicines. This may have negative impact on the sales revenue and profits of drug stores and consequently may cause drug store closures. According to Wolters Kluwer Pharma Solution, a health-care data company, nearly 1 in 10 new prescriptions for brand-name drugs were abandoned by people with commercial health plans in 2010. This is up 88% compared to 4 years ago just before the recession began. This trend is driven in part by higher and higher co-pays for brand name drugs as employers are shifting more insurance costs to their employees.

Among 3 drugstore chains, Walgreens and CVS pharmacies in general have the best locations-at major intersections while Rite Aid has less than premium locations. Walgreens tends to hire only the top graduates from pharmacy schools while Rite Aid settles with bottom graduates to save costs. When possible, all drugstore chains try to fill the prescriptions with generic medications which have higher profit margins.

1) Walgreens: the company was founded in 1901 by Charles Walgreen, Sr. in Chicago. While the company has existed for more than 100 years, most stores are only 5-10 years old. This is the best managed company among the three drugstore chains and also among the most admired public companies in the US. The company has been run by executives with proven track records and hires the top graduates from universities. Due to its superior financial strength–S&P A rating– and premium irreplaceable locations, properties with leases from Walgreens get the highest price per square foot and/or the lowest cap rate among the 3 drugstore chains. In addition, Walgreens gets flat rent or very low rent increases for 20 to 60 years. The cap rate is often in the low 5% to 6.5% range in 2012. Investors who buy Walgreens tend to be more mature, i.e. closer to retirement age. They are looking for a safe investment where it’s more important to get the rent check than to get appreciation. They often compare the returns on their Walgreens investment with the lower returns from US treasury bonds or Certificate of Deposits from banks. Walgreens opened many new stores in 2008 and 2009 and thus you see many new Walgreens stores for sale. It will slow down this expansion in 2010 and beyond and focus on renovation of existing stores instead.

2) CVS Pharmacy: CVS Corporation was founded in 1963 in Lowell, MA by Stanley Goldstein, Sidney Goldstein, and Ralph Hoagland. The name CVS stands for “Consumer Value Stores”. As of 2009, CVS has about 6300 stores in the US, mostly through acquisitions. In 2004, CVS bought 1,200 Eckerd Drugstores mostly in Texas and Florida. In 2006, CVS bought 700 Savon and Osco drugstores mostly in Southern California. And in 2008 CVS acquired 521 Longs Drugs stores in California, Hawaii, Nevada and Arizona for $2.9B dollars. The acquisition of Long Drugs appears to be a good one as it CVS did not have any stores in Northern CA and Arizona. Besides, the price also included real estate. It is also bought Caremark, one of the largest PBMs and changed the corporation name to CVS Caremark. When CVS bought 1,200 Eckerd stores, it formed a single-entity LLC (Limited Liability Company) to own each Eckerd store. Each LLC signs the lease with the property owner. In the event of a default, the owner can only legally go after the assets of the LLC and not from any other CVS-owned assets. Although the owner loses the guaranty security from CVS corporate assets, this author is not aware of any incident where CVS closes a store and does not pay rent.

3) Rite-Aid: Rite Aid was founded by Alex Grass (he just passed away on Aug 27, 2009 at the age of 82) and opened its first store in 1962 as “Thrif D Discount Center” in Scranton, Pennsylvania. It officially incorporated as Rite Aid Corporation and went public in 1968. By the time Alex Grassstepped down as the company’s chairman and chief executive officer in 1995, Rite Aid was the nation’s largest drugstore chain in terms of total stores and No. 2 in terms of revenue. His son, Martin Grass, took over but was ousted in 1999 for overstatement of Rite Aid’s earnings in the late 1990s. Rite Aid is now the weakest financially among the 3 drugstore chains. In 2007, Rite-Aid acquired about 1,850 Brooks and Eckerd drugstores, mostly along the East coast to catch up with Walgreens and CVS. In the process, it added a huge long term debt and is the most leveraged drugstore chain based on its market value. The integration of Brooks and Eckerd did not seem to go well. Revenue from some of these stores went down as much as 20% after they change the sign to Rite Aid. In 2009, Rite-Aid had over 4900 stores and over $26 Billion in revenues. The figures went down in 2010 to 4780 stores and $25.53 billion in revenue. On January 21, 2009 Moody’s Investor Services downgraded Rite Aid from “Caa1” to “Caa2”, eight notches below investment grade. Both ratings are “junk” which indicate very high credit risk. Rite Aid contacted a number of its landlords in 2009 trying to get rent concession to improve the bottom line. In June 2009, Rite Aid successfully completed refinancing $1.9 Billion of its debts. In 2012, Rite Aid benefits from Walgreens contract problem with Express Scripts. Same store sales increased 2.2%, 3.2%, and 3.6% for January, February and March of 2012, respectively. Rite Aid is still losing money in fiscal year 2012 which ended in March 3, 2012. However, it is losing less, $0.43 per share in 2012 versus $0.64 per share in fiscal year 2011. The company expects better outlook in fiscal year 2013.

Things to consider when invested in a pharmacy

If you are interested in investing in a property leased by drugstore chains, here are a few things to consider:

1. If you want a low risk investment, go with Walgreens. In stable or growing areas, the degree of safety is the same whether the property is in California where you get a 5.5% cap or Texas where you may get a 6.5% cap. So, there is no significant advantage to invest in properties in California as the property value is based primarily on the cap rate. In 2012, the offered cap rate for Walgreens seems to come down from 7.5%-8.4% in 2009 to 5.5%-6.5% for new stores.

2. If you are willing to take more risk, then go with Rite-Aid. Some properties outside of California may offer up to 9% cap rate in 2012. However, among the 3 drug chains, Rite Aid has 10.5% chance of going under in 2010. Should it declare bankruptcy, Rite Aid has the option to pick and choose which locations to keep open and which locations to terminate the lease. To minimize the risk that the store is shuttered, choose a location with strong sales and low rent to revenue ratio.

3. Financing should be an important consideration. While the cap rate is lower for Walgreens than Rite Aid, you will be able to get the best rates and terms for Walgreens.

4. If you are not a conservative investor or risk taker, you may want to consider a CVS pharmacy. It has BBB+ S&P credit rating. Its cap rate is higher than Walgreens but lower than Rite Aid. Some leases may offer better rent bumps. On the other hand, some CVS leases, especially for properties in hurricane areas, e.g. Florida are not truly NNN leases where landlords are responsible for the roof and structure. So make sure you adjust the cap rate down accordingly. Some of the CVS locations have onsite Minuteclinic staffed by registered nurses. Since this clinic idea was introduced recently, it’s not clear having a clinic inside CVS is a plus or minus to the bottom line of the store.

5. All 3 drugstore chains have similar requirements. They all want highly visible, standalone, rectangular property around 10,000 – 14,500 SF on a 1.5 – 2 acre lot, preferably at a corner with about 75 – 80 parking spaces in a growing and high traffic location. They all require the property to have a drive-through. Hence, you should avoid purchasing an inline property, i.e. not standalone and property with no drive-through windows. There is a chance that these drugstores may not want to renew the lease unless the property is located in a densely-populated area with no vacant land nearby. In addition, if you acquire a property that does not meet the new requirements, for example a drive-through, you may have a problem getting financing as lenders are aware of these requirements.

6. If the pharmacy is opened 24 hours a day, it is in a better location. Drugstore chains do not open the store 24 hours day unless the location draws customers.

7. Many properties may have a percentage lease, i.e. the landlord can get additional rent when the store’s annual revenue exceeds a certain figure, e.g. $5M. However, the revenue used to compute percentage rent often excludes a page-long list of items, e.g. wine and sodas, tobacco products, items sold after 10 PM, drugs paid by governmental programs. The excluded sales revenue could account for as much as 70% of store’s gross revenue. As a result, this author has seen only 2 stores in which the landlord is able to collect additional percentage rent. The store with a percentage rent is required to report its annual sales to the landlord. As an investors, you want to invest in a store with strong gross sales, e.g. over $500 per square foot a year. In addition, you also want to check the rent to revenue ratio. If the figure is in the 2-4% range, the store is likely to be very profitable so the chance the store is shut down is low.

8. It does not matter how good the tenants are, avoid investing in declining, e.g. Detroit and/or low-income areas or small towns with less than 30,000 residents within 5 miles ring. In a small town, it may be the only drug store in town and captures most of the market share. However, if a competitor opens a new location in the area, revenue may be severely affected. In addition, the tenant can always moves to a new location down the road when the lease expires since there is low barrier to entry in a small town. These properties are easy to buy now and hard to sell later. When the credit market is tight, you may have problems finding a lender to finance these properties.

9. Many properties have an existing loan that the buyer must assume. If you have a 1031 exchange, think twice about buying this property. You should clearly understand loan assumption requirements of the lenders before moving forward. Should you fail to assume the existing loan (assuming an existing loan is a lot more difficult than getting a new loan), you may run out of time for a 1031 exchange and may be liable to pay capital gain.

10. With few exceptions, drugstore chains do not own the stores they occupy for several reasons. Here are just a couple of them:

– They know the pharmacy business but don’t know real estate. Stock investors also don’t want Walgreens to become a real estate investment company.

– Owning the real estate will require them to carry lots of long term debts which is not a brilliant idea for a publicly-traded company.

11. About 10% of the drugstore properties for sale and typically CVS pharmacies require very small amount of equity to acquire, e.g. 10% of the purchase price. However, you are required to assume an existing fully-amortized loan with zero cash flow. That is, all of the rent paid by the tenant must be used to pay down the loan. The cap rate may be in the 7-9% range, and the interest rate on the loan could be attractive in the 5.5% to 6% range. Hence, the investor pays off the loan in 10 to 20 years. However, you have no positive cash flow. This requires you to come up with outside cash to pay income tax on the rental profits (the difference between the rent and mortgage interest). The longer you own the property, the more outside cash you will need to pay income taxes as the mortgage interest will get less and less toward the end. So who would buy this kind of property?

– The investors who have substantial losses from other investment properties. By acquiring this zero cash flow property, they may offset the income from the drugstore tenant against the losses from other investment properties. For example, a property has $105,000 of rental profits a year, and the investor also has losses of $100,000 from other properties. As a result, the combined taxable profits are only $5,000.

– The uninformed investors who fail to consider that they have to raise additional cash to pay income taxes.

Out of the Box Thinking

If you put too much weight on the S&P rating of the tenants, you may end up either taking a lot of risks or passing up good opportunities.

  1. A Good location should be the key in your decision on which drug store to invest in. It’s often said a lousy business should do well at a great location while the best tenant will fail at a lousy location. A Walgreens store that is closed down later on (yes, Walgreens closed 119 stores in 2007) is still a bad investment even though Walgreens continues paying rent on time. So you don’t want to blindly invest in a drug store simply because it has a Walgreens sign on the building.
  2. No company is crazy enough to close a profitable location. It does not take rocket science to understand that a financially-weak company like Rite Aid will make every effort to keep a profitable location open. On the other hand, a financially-strong Walgreens will need justifications to keep an unprofitable location open. So how do you determine if a drug store location is profitable or not if the tenant is not required to disclose its profit & loss statement? The answer is you cannot. However, you can make an educated guess based on the store’s annual gross revenue which is often reported to the landlord as required by the percentage clause in the lease. With the gross revenue, you can determine the rent to income ratio. The lower the ratio, the more likely the store is profitable. For example, if the annual base rent is $250,000 while the store’s gross revenue is $5M then the rent to income ratio is 5%. As a rule of thumb, it’s hard to make a profit if this ratio is more than 8%. So if you see a Rite Aid with 3% rent to income ratio then you know it’s likely a very profitable location. In the event Rite Aid declares bankruptcy, it will keep this location open and continue paying rent. If you see a Rite Aid drug store with 3% rent to income ratio offering 10% cap, chances are it’s a low risk investment with good returns and the tenant will most likely to renew the lease. The weakness of corporate guaranty from Rite Aid is probably not as critical and the risk of having Rite Aid as a tenant is not really that significant.
  3. Drug stores with new 25 years leases tend to sell at lower cap, e.g. 6-7% cap on new stores versus 8.0-8.5% cap on established locations with 5-10 years remaining on the lease. This is because investors are afraid that the tenants may not renew the leases. Unfortunately, lenders also have the same fear! As a result, many lenders will not finance drug stores with 2-3 years left on the leases. The fact that drugstores with new leases have a premium on the price means they have potential of 20% depreciation (buying new at 6% cap and selling at 7.5% cap when the leases have 8 year left). Some investors will not consider investing in drug stores with 5-10 years left on the lease. They might simply ignore the fact that the established stores may be at irreplaceable locations with very strong sales. Tenants simply have no other choices other than renewing the lease.

What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.

What Causes Inflation?

The term Inflation refers to as when the purchasing power of a nation falls due to a rise in overall prices, it decreases the value of money and makes it more expensive to buy goods and services. Inflation is a normal economic phenomenon that should happen at a pre-determined speed anything above that should be a cause of concern. CPI or consumer price index is the most common gauge of inflation which measure the price increase and decrease of basic goods and services. Another very important tool to measure inflation is The GDP deflator it measures the price changes in goods that are produced domestically.

High levels of inflation hamper any country’s economic performance thus making it mandatory to indentify the causing factors. Following are some of the reasons that causes Inflation,

1) Excess printing of money.

2) Rise in production and labor costs.

3) High lending levels & Currency devaluation.

4) High level of taxes

Excess printing of money:

The general cause of inflation that has been agreed among most economists is when there is an increase in the money supply or a decrease in the quality of goods being supplied. Money supply plays a larger role in inflationary pressure, the more money injected in the economy the more will be the inflation. If the money supply is not adequately controlled by the Federal Reserve then it may actually grow at the rate faster than that of the potential output in the economy, or real GDP. As a result prices end up rising at a rapid pace to keep up the currency surplus. This is called the Demand-Pull, in which the prices are forced upwards because of the high demand. An increase in the quantity of money in circulation relatively to the ability of the economy to supply leads to increased demands, thereby fuelling prices. Low interest rates correspond with high levels of money supply and allow for more investment in big business and new ideas which eventually leads to unsustainable levels of inflation as cheap money is available. The credit crisis of 2007 is a very good example of this at work.

Rise in production and labor costs:

Another cause of inflation that should be kept in mind is a rise in the production cost that leads to an increase in the prices of the end products. Expensive Raw Material leads to an increase in the production cost that ultimately results in the company increasing prices of the final product to maintain steady profits. Rising labor costs can also lead to inflation. As workers demand wage increases, companies usually chose to pass on those costs to their customers.

High lending levels & Currency devaluation:

High lending levels are a curse to any nation and can result in an increasing level of Inflation as International lending and national debts have to be paid off with an addition of interest, which ultimately end up soaring prices in the country as a way to keep up with the debts. This causes the exchange rate to drop which results in more inflation, as government has to deal with the gap created between the import/export levels.

High level of taxes:

An increase in federal taxes either direct or indirect put on consumer products lead to inflation as suppliers transfer the burden to the consumer. A classic example of this cost-push or supply-stock inflation is the 1970s oil crisis after OPEC raised prices and as a result US saw double digit inflation levels during that period. As oil is used commonly a sharp rise leads to an increase in the prices of all commodities. Law & order situation and wars can often cause Inflation as the government has to repay the funds taken from the central bank. The impact of ways can be seen on everything from international trading to labor costs to product demand, so at the end it always inflates prices.

Conclusion:

Finally, a steady level of Inflation should be maintained as it shows the growth of an economy but any rise at an unsustainable level will certainly have a bad impact on the economy just as it happens in 2008 with a global price rise in oil, food, steel and other commodities.

Getting Raw Land, Not a Raw Deal!

There is more to buying raw land than meets the eye and more than a few individuals have wished they’d had a second chance upon finding themselves duped, conned, misled, ill-advised, uninformed, oversold, undereducated and often unprepared. They realize, often too late, that a raw land purchase should be properly investigated, evaluated and negotiated using a logical and rational plan.

Let me start by saying I’m not a geologist, soil analyst, surveyor, engineer or land consultant. I’m a passionate real estate investor, licensed agent, appraisal assistant and landlord who purchased various raw lots, as large as a 15-acre parcel, for investment and building projects. In addition, I have consulted with numerous individuals proficient in real estate, who have contributed to my general awareness of the conditions and merits of raw land. We, as small investors, can further use this information to our advantage in wisely choosing land and utilizing it to it’s highest and best use regarding fulfillment of our needs, wants and desires.

This chapter is not a technical sleeper and as such, it will not go so far as to tell you how much lime to add to your soil to adjust PH levels (7.0 is neutral) but it does try to get you thinking about some of the more general considerations that can lead you to further investigate your options using this material as your starting point.

With that said, the first question I’ll ask you is what exactly do you intend to do with this land once you have it? Why are you buying it? What purpose do you have in mind for land? Are you going to build a home, purchase a lot for retirement or investment? Will you acquire considerable acreage for farming or subdivision? Do you want commercial, residential, recreational or agricultural? Will it be in the north, south, east or west?

So your first question should be, what am I, or we, buying this land for? Will it satisfy my, or our, requirements? To get answers to these questions you would best be served by talking to those who will be most intimately involved with the land, such as your spouse, partner, family members, associated owners, etc. Once you have a clear understanding of what the land is supposed to satisfy, then your search can begin. So often people waste their time and effort because the significant partners have such a wide gap in what each person truly wants from the purchase that they never settle on anything or end up with much less than they could have had.

Land can be said to consist of soil, geology, water and climate. Whether you’re looking at beaches, mountains, deserts, high plains or city lots, they all have some basic components. Some of the basic requirements we most often seek are clean air, water, electricity, sewage disposal and trash removal.

Clean air might be construed as freedom from dusty roads, smog, foul smells from industry or landfills, free from noise of traffic, airports and/or neighbors.

Water availability is essential and is often desired for aesthetics as well as drinking, bathing, washing, cooking, cleaning, toilet facilities and watering vegetation. We also enjoy lakes, rivers and streams for recreation. Others enjoy the tranquil sounds that our streams, rivers and oceans can provide. Without a doubt, water availability is a major concern. Note: A 1666 square foot roof can capture 1000 gallons of water for each inch of rainfall; cisterns of all types have existed since the dawn of man.

Electricity is another necessity that we often take for granted. Is a power plant within a reasonable distance from the land or will it cost you thousands of your own dollars to run cables across public lands to get your electricity hooked up? How far are gas and oil suppliers?

Sewage disposal – 25% of our country is on a well and septic system. If you don’t have access to public utilities, will your land support a septic system as well as the water to operate it?

Solid waste disposal – how far is the landfill? Is there a collection service? You can’t burn everything; how will you get rid of it?

Those are the major necessities for modern, everyday living…things that we really need, but can often overlook until after the contract is signed. Others essentials are a telephone, mail delivery, shopping, police, fire station, hospital/emergency services, schools, churches, recreation facilities and access by good roads and highways.

You‘ll want answers to questions like those above and county officials such as planning and zoning, community development and building departments are a good place to start. I would also call utility companies about water, sewer, electric and phone, and talk to neighbors, contractors, developers, real estate agents, appraisers and a local surveyor to have some of the more important questions addressed at the beginning of my search. I wouldn’t rely on the sellers to be all-knowing, either.

Again, planning and zoning departments can offer the following: Maps of existing uses, forecasts of future development, lists of planned new roads, utility extensions, locations of planned waste disposal facilities, details on environmental areas and future land uses. They also regulate building codes, curb-cut permits, historic preservation, housing codes, subdivision regulations, tree cutting and zoning laws. They usually have aerial photographs and plat maps that can help you to better identify and evaluate the land in question.

Do you already have your location identified? Will it be in the east where the weather is often wet and humid or out west where it is predominantly arid and dry? Will you be living in cold weather in the north or gravitating towards the southern hemisphere? Concerning location, what are you least comfortable with: Avalanches, landslides, earthquakes, flooding, hurricanes, tornados, tsunamis, volcanoes and/or wildfires? You may want to investigate areas of interest by going to websites like [http://www.officialcitysites]. You will get a better picture of what awaits you concerning it’s economy, environment, population, recreation, educational, medical and employment facilities to name a few.

Let’s assume you know where you want to buy this land, why you want to buy it, and how and when you will use it once you have it. The following general observations, ideas and information may help you to further investigate the alternatives that are available to you in your endeavor to find the land of your dreams.

Raw land is unimproved property; it has no utilities, sewers, streets or structures and usually must be cleared.

Here are (or can be) a few drawbacks that are sometimes associated with raw land:

1. Negative cash flow; usually the land does not generate any income while you pay the principle, interest, taxes and costs of development.

2. Tax advantages are scanty as land cannot be depreciated.

3. Generally, raw land is considered a long-term ill-liquid investment that often takes time before gains can be realized.

4. Risk of loss on resale can occur if you choose poorly, fail to evaluate and negotiate properly, the economy slips or various other unforeseen events occur.

5. It is difficult to obtain traditional financing on or borrow against accrued equity.

Here are some possible benefits to raw land:

1. Land has the potential to experience tremendous appreciation if bought in the way of growth, or if a higher and better use can be achieved.

2. Owner financing can often be obtained through the seller at below-market rates.

3. Subdividing can create added value and provide for immediate returns.

4. Privacy and pride of ownership can provide a secure feeling to the holder.

What is considered good and bad land?

The worst you can buy is swamp or marshland. Most often flat land is the least expensive to develop and the most desired for building purposes. Land with barren rock will increase costs and virtually eliminate a basement just the same as a high water table.

Note: Loamy soil, which consists of a balanced mixture of clay,

You will most often be contacting many of these sources by writing to them. Don’t get discouraged when you don’t get immediate replies, as the average response rate is one reply for every eight letters that you send. The pros will get on lists and pay services to

monitor many of these potential sources, however, good old-fashioned detective work does pay off. When researching in this manner, secrecy is one key and fast action using all cash is the other.

A special consideration to note when hunting legally challenged property is to have a sand and some organic matter, appears rich and dark in color and is considered ideal for most purposes. As opposed to good soil, you don’t want hard cracking ground when dry and sticky soil when wet. Warning! Check with your state offices for the presence of expansive soils; this stuff cracks foundations in the most insidious ways, leading many to ruin.

Many people are literally being driven to the hills. Granted the views can be spectacular but roads, utilities, water, sewer, and foundations, such as pilings, can add 25-30% to building costs alone, further adding to this already expensive proposition. When considering going vertical, an 8-degree slope is about the limit when concerning building economically on hillsides.

Plots with trees, a view, rectangular in shape, a gentle slope or none and a good location are most often preferred, and streams can boost values by 100% in some cases.

How to determine the value of raw land

Using the appraisers standard view of estimating value can give us some clues, so let’s look at what appraisers do!

• Site size and shape, represented by frontage, width and depth.

• Corner influence equals visibility for commercial, or privacy for residential.

• Plottage, has assembly or combining of parcels been accomplished.

• How much land is excess or surplus; surplus has less value than what is required.

• Topography: Land’s contour, grading, natural drainage, soil, view and usefulness

• Utilities: Sewers, drinking water, natural gas, electric, telephone, cable, etc.

• Site improvements: Landscaping, fences, gutters, walks, drives and irrigation

• Accessibility: Parking, location, streets, alleys, connecting roads and highways

• Environment: Climate, adequate water supply, air quality, streams, rivers, lakes, oceans and the absence of any hazardous materials

An old timer once gave me this advice: He said, “Dan, always try to buy land that is located as close to those amenities that an area is famous for, as that is often the reason people come to certain areas. He lived in Florida and had plenty of beachfront property located in tourist areas, which clearly illustrated his point.

Who has this raw land and how do we find it?

You may start your search by contacting farmers, investors, real estate agents, state and federal agencies, cities with odd lots they need to put back on their tax rolls, bureaus of land management, federal marshals, tax sales, bank foreclosures, developers, property heirs, the elderly, and family and friends. Use your networks and birddogs while driving areas of interest looking for further opportunities to buy.

Property is often advertised through newspaper ads, real estate brokers, For Sale by Owner signs, flyers, bulletin boards, the Internet, etc. A quick note on how not to buy is in order here. I would not recommend buying land from a glossy brochure or big development company as it is almost always overpriced to cover large overhead costs, advertising and profit. Also remember when a building boom is on, land prices rise. You will do much better buying when demand is low. Another caveat is to stay away from land that is advertised outside of its normal market as it is often overpriced or has problems; otherwise, a local buyer would have bought it!

If you want to find the deals, then most often you are going to have to dig for them. A few successful methods may include visiting the county clerk/recorder’s office to search the public records for the following:

• New probate filings, use them to contact heirs

• Eviction proceedings to contact out of state landowners

• Arrests – these people may need money and may also be going away for a while.

• Bail bondsman who may have forfeited collateral in the form of land.

• Divorces filed, leading to a division of assets

• New guardianships to contact disinterested heirs

• Deeds in lieu of foreclosure, private sellers may in turn sell it to you.

• Lis pendens means litigation pending, often signaling foreclosure

• Title company in addition to the regular search of mortgage.

• Tax and easement liens also check files for I.R.S. liens, bankruptcy filings and judgment liens.

Quick review

Up to this point we have talked about not getting conned when starting out. We also noted that it pays to understand what everyone wants from the land to start. You are aware that utilities and basic necessities are very important considerations. You know whom to contact to get further in-depth information on properties of interest. You know flat land with natural amenities is the most desirable and economical to develop. You are more familiar with the risks involved with this type of real estate and you also know that rock, marshes and hillsides can be expensive to develop. You have a better idea of how an appraiser begins to determine value and you may have a few ideas on how to find land and the people who own it.

With that said, we are ready to get down to the business of evaluating, negotiating and financing our well-sought piece of terra firma. What follows is a basic checklist. There is more to consider but this will get you off to a running start.

Basic Raw Land Checklist

• Get the most recent and valid information available: A copy of the deed containing the legal description with any covenants and/or restrictions.

• Get the street address, a plot plan indicating the specific property location, a survey, a preliminary title report, a recent map and any aerial or land based photographs to help you locate fence lines, trails, roads, streams, ponds, building locations, etc. Walk the land to verify, evaluate and correlate what is indicated, also looking for any signs of hazardous waste dumping, burying or burning.

• Determine present use in zoning, according to what planning and zoning tells you. Symbols are used to designate uses – here are a few:

A1: Agricultural with single family home

C: Commercial business

CO: Commercial office

FP: Flood plain

M: Industrial

R1: Residential single family

R1H: Residential hillside

R2 : Residential multifamily

RT : Recreational tourist/ Residential transitional

General categories include:

Farm, Ranch and Timberland

Recreational or Resort

Industrial

Commercial/Business

Residential

Mixed use

• Confirm who owns it, their full name, address and phone number

• Find out what they do; are they a dealer in real estate?

• Ask if anyone else is on the title or has authority to act

• What are the annual taxes and assessed values?

• Ask why they are selling and how long they have owned it

• If the owner doesn’t want to sell, ask if they would consider selling a parcel of it.

The preceding is an abbreviated checklist. It is meant to get you started off on the right foot. Many people will research buying a new car more thoroughly than they would when buying raw land; there are many good books that are devoted solely to the subject of raw land. This type of investment is generally not the best choice for the new investor but often times people look to build they’re dream homes away from developed areas and for that reason I have included my two cents here.

Finance considerations $$$

Raw land as opposed to improved property is much more difficult to finance through traditional lenders. The main reasons are that it generates very little income, development costs can be expensive, there are no buildings or improvements that can be used as collateral and it is often considered speculative.

For those reasons mentioned we find that sellers are often our first choice regarding financing. It is typical for a seller of raw land to accept 10% down and the rest to be paid over time at a specified (below market) interest rate. This would be an example of an installment land contract. Other forms are contract for deed, mortgage and note and purchase money mortgages. In these cases, a real estate attorney usually drafts these contracts and a bank will act as an escrow agent to facilitate verifiable records of payments received. The seller often retains the deed until the property is paid for in full.

If you want to investigate bank financing, then you may start out by offering 30% down with a seven-year mortgage, with the bank getting an extra percentage point over and above the current interest rates for standard loans. This may not be accepted but it does give you a starting point to see just what they may be willing to do.

If you plan on building on your land, then having a development plan with an appraised set of blue prints for the project will help the lender in justifying your loan. If you can use equity from other property, then paying substantial down payments may also be an option.

My final words of caution here would be to know values and don’t overpay. Always offer less when possible and research recent sales of comparable properties. The larger a parcel is, the cheaper it tends to get per acre. Ask an agent what an acre of land tends to go for in the area that you are considering; try to buy more than one acre.

When buying residential lots, builders try to keep raw land costs down to 10% of the overall value of the project. If streets and utilities are already in place, then they will use 25% as their guideline. If you can combine or assemble parcels or achieve zoning changes with property, you have a good chance of immediately increasing its value. Always physically inspect the property and do your research before obligating yourself to buy it. Try using contracts with contingencies put in to protect yourself. In essence, these are really options that let you control the deal while you investigate and research the land’s potential to satisfy your objectives. Happy Hunting and buy the high grounds!

Refinance Investments at the Best Interest Rates

Real estate investment has become very popular in the last few years. With all kinds of “no money down” real estate courses being sold on infomercials and in every home business or investing publication that exists, people have rushed to buy properties for investment purposes. Unfortunately, many of these people are not interest rate savvy and are doing themselves a disservice by not refinancing some of their investment property mortgage loans.

Refinancing an investment property can be complex, but there are some things you can do to make sure you’re doing it at the right time and you’re getting the lowest interest rates possible. The key is to stay on top of the mortgage industry trends and know when to dig deeper and consider a refinance.

The first thing is, do your homework. Interest rates change constantly. The going rate this morning may change by this afternoon! Unless you know what it is, you don’t know if you’re getting the best deal or not. And it makes a big difference! Small adjustments in interest rates can mean tens of thousands of dollars difference in total payments over the life of the loan. Read the financial news. Track mortgage interest rate trends, especially in your country or local area. An educated consumer is a wise consumer. This applies to loans as well as any other purchased item.

Second, use a mortgage broker. These trained professionals know exactly how to get the lowest interest rates possible, no matter what your specific circumstances. If you have a poor credit rating or are self-employed, you have a unique situation that brokers are trained to handle. They have access to thousands of lenders, each with many different programs. They know how to evaluate these programs and find one that will fit your needs. In combination with your own expert knowledge of current economic trends, using a mortgage broker will help you immensely in finding the best refinancing deal.

Third, buy down as much as you can. “Buying down” is a term used to describe taking some of the interest expense up front as “points.” The more you can do this, the lower the interest rate you’ll end up paying on the loan. This is always a good idea. Buy down as much as you can afford to. It may cost an extra few thousand at closing, but it will save tens of thousands in interest payments over the life of the loan.

Forth, negotiate. It’s not very well known that you can negotiate to lower your loan interest rates. Talk to more than one lender, or even more than one mortgage broker. Make sure each knows that you’re talking to others. Indicate that others have given you a lower rate. Don’t lie, but always be prepared to walk away. If you’ve done your homework and know the going interest rates, you’ll find that negotiation will bring you to the rock bottom interest rates you’re looking for.

These four tips will help you save thousands of dollars with the proper refinancing to the best possible interest rates for your investment properties.

The Owosso Sugar Company – A History

No sooner had Saginaw’s lumber tycoon, Wellington R. Burt, celebrated his 70th birthday on August 26, 1901 than did he set out to employ a portion of his lumber wealth in the awakening beet sugar industry.

The mantra of real estate agents everywhere is “location, location, location.” However, in the business world in general it should be, “timing, timing, timing.” Wellington Burt’s timing so far as his interest in sugar was concerned, was poor.

Like others who had filled their days in the once fast-paced but now moribund lumber industry, he had time on his hands and money in the bank. At first, also as had others, he devoted some years to politics. He had served a term in the state senate (1893-1894) then sought a U.S. Congressional seat but had the ill fortune to run as a Democrat in 1900, the year the Republican star was rising. Ranked as one of America’s wealthiest men, Burt cast about for new investment ideas and then homed in on the sugar industry. His set his eyes on Owosso, Michigan, a village situated some thirty miles southwest of Saginaw where several holdovers from the lumber industry resided in mansions arrayed along Washington Avenue. Among Owosso’s many attributes was the influence of Joseph Kohn, a sugarbeet technologist residing in Bay City, Michigan. Kohn presided over the Michigan Chemical Company which had been put in place to purchase and then process molasses generated by that city’s growing number of sugar beet factories. His success at Michigan Chemical encouraged investors to draw close when he spoke of investing in beet sugar factories.

For Kohn it was simple, the more sugar beet factories the more molasses for Michigan Chemical, which could be distilled into alcohol, a circumstance that built enthusiasm for the construction of another factory. Fat with profits, Michigan Chemical and its parent, Pittsburgh Plate Glass, sought to build a factory in Owosso on its own and didn’t need the interference of another millionaire with time on his hands and money in his pocket. Wellington R. Burt was not invited to join in a venture with Michigan Chemical and his ambitions to go on his own languished behind a curtain of international events

The United States had agreed upon the conclusion of the Spanish-American War to reduce the import duty on Philippine sugar 75 percent of the general rate and to allow the importation of sugar from Puerto Rico, a U.S. possession, entirely free of duty. The Philippines had the additional advantage of shipping up to 300,000 tons duty free and Congress was dithering with proposed legislation that if passed, would approve a treaty of reciprocity with Cuba. The agreement would grant that country a 20 percent tariff preferential.

The nation’s newspapers devoted considerable space to the plan, dampening the spirits of those who had at first shown much excitement about Burt’s proposed factory. He could find few others to join him in a venture in Owosso, although he pledged $200,000 of his personal fortune and claimed others had subscribed another $50,000 in stock. He had convinced farmers to sign up to grow sugarbeets on three thousand acres and contracted with the experienced firm of Fuehrman and Hapke to begin construction when it fell apart because investors had not come forth with the balance of the required investment – about $600,000.

Michigan Chemical Company waited in the wings while additional investors failed to materialize. Elsewhere, excitement for beet sugar factories hardly slowed. Sixteen were built in the United States between 1900 and 1902, eight in Michigan. Burt’s attention turned to Alma, Michigan where he met more success by combining his money and talents with those of Aimee Wright, another Saginaw industrialist.

Owosso, in 1902, was as good a candidate for a beet factory as any town in Michigan, perhaps better. It had rail lines, established industry, a managerial class and trained workers in addition to an excellent farming region. Burt stepped aside, allowing the project to die stillborn. Fuehrman and Hapke went on to construct the Sebewaing factory in the next year, creating one of the most successful beet factories of the era. Michigan Chemical emerged from the shadows and picked up the reins.

Owosso was home to two families with notable achievements in American politics. Both would play various roles in the establishment of a beet sugar factory in Owosso. The Bentley family, headed by Alvin Bentley, whose grandson, also named Alvin, achieved fame at great personal expense in 1954 when as a junior Congressman, he became the most seriously injured of five victims of an armed assault on Congress while it was in session. Four Puerto Rican terrorists discharged thirty rounds from the visitor’s gallery of the U.S. House of Representatives to the floor of that chamber while the Representatives were debating an immigration bill.

The Dewey family had been engaged in Republican politics since the party’s formation in nearby Jackson, Michigan in 1854. In Owosso, in accordance with tradition, a leading representative of the political party then in power held the postmaster’s position. Edmund O. Dewey, uncle to Thomas Edmund Dewey, a future New York governor and twice an unsuccessful candidate for the U.S. presidency, held that position beginning with the presidency of William McKinley and ending with the presidency of Woodrow Wilson. His brother George, the father of Thomas Edmund Dewey, secured the appointment in 1921.

Edmund Dewey, in 1902, revived Wellington Burt’s plan for a beet sugar factory in Owosso. He arranged the purchase of a suitable 40-acre site at the west end of Oliver Street, raised $10,000 and urged the county board of commissioners to pass a bond issue sufficient to meet the cost of the land. The county denied the bond, causing the idea to fail for a second time and for the same reason – a lack of enthusiasm.

Joseph Kohn stepped forward and in doing so introduced into Michigan’s fired up sugar industry one the nation’s wealthiest families, the Pitcairn family of Pittsburgh, Pennsylvania. The Pitcairn family controlled the Pittsburg Plate Glass Company (today known as PPG Industries) headquartered in Pittsburg, Pennsylvania. The glass company had all but ended America’s dependence on Europe for large sheets of glass suitable for storefronts, display cases and mirrors. During the opening days of the 20th century, the company produced 20-million square feet of glass annually.

In seeking a source of potash for its glassworks, Pittsburgh Plate Glass turned to Kohn who made an effort to extract it from beet sugar molasses and instead found he could earn assured profits by converting molasses into alcohol. He had also served the German-American Sugar Company (later named Monitor Sugar Company) as a consultant and before that held a similar position with Kilby Manufacturing who was much involved in turnkey beet sugar factory construction projects. Kohn’s Bay City distillery, owing to the large volume of molasses emerging from three sugar factories and more promised from the German-American Sugar Company’s factory then under construction, was turning over substantial profits to Pittsburgh Plate Glass.

John Pitcairn saw America’s shores first as five-year old immigrant brought to America by his parents John and Agnes along with two sisters and a brother. Pitcairn accumulated a personal fortune in railroads, coalmines, oil, and in the founding of the Pittsburgh Plate Glass Company in partnership with John Ford. He was sixty-years old when Kohn drew his attention to the potential in Owosso and the failed effort of first Wellington Burt, then Edmund Dewey to form a beet sugar company.

Three’s the charm for Owosso. On October 29, 1902, the Owosso Sugar Company came into existence, capitalized at one million dollars. More than 75 percent of the shares were owned by members of the Pitcairn family and friends. John Pitcairn owned 62,500 of the outstanding shares outright. A handful of Owosso residents added their names to the shareholder list, including the aforementioned Alvin Bentley and the brothers Edmund and George Dewey. George Dewey’s son, Tom, the future presidential candidate, would one day spend school vacations working in the new sugar company’s packaging room.

The company presidency was turned over to Charles W. Brown, the owner of newly minted 5,600 shares of stock. Brown was also the president of Pittsburgh Plate Glass. Day to day financial duties went to 36-year old Edward Pitcairn, one of John Pitcairn’s many nephews. Edward would, by 1910, become treasurer of Pittsburgh Plate Glass, a position he would hold for the balance of his career. Carmen Smith, an attorney with a long association with Charles Brown, stemming from a period when the pair resided in Minneapolis, assumed responsibility for the general management of the new firm. In addition, he assumed the title of Secretary-Treasurer. He had recently moved his wife Isabella and three children, Margaret, Carmen, and Cedric to Bay City where he served as the treasurer of Michigan Chemical Company. Joseph Kohn accepted the role of general factory superintendent.

Educated at the Prague Institute of Technology, Kohn graduated in 1883 with degrees in mechanical and chemical engineering. Following his schooling, he was employed at Breitfeld-Danek of Prague and later gained experience at a sugar factory in Moravia, a region in what is now the Czech Republic but was then a part of the Austrian-Hungary empire, and also worked with the evaporator designer, Hugo Jelenik. In Moravia, he worked with Carl Steffen, the inventor of the molasses desugarization process that carries his name. While employed by Kilby Manufacturing Company, Kohn developed the Kilby standard factory arrangement.

Kilby Manufacturing won contracts to construct two 1,000-ton factories in Michigan; one at Owosso and another at Menominee. The two would hold the record as the largest beet factories built in Michigan until a 1,200-ton factory was built at Mount Pleasant in 1920. In addition to the two 1,000-ton factories, Kilby had an order for a standard 600-ton factory for East Tawas. It would be a busy year for Kilby who had also received orders for three factories in Colorado, one each for Fort Collins, Longmont, and Windsor with Fort Collins gaining the largest factory built by Kilby-1,200 tons a day slicing capacity. The price for the Owosso factory, at $675,000, on a per ton of sugarbeets sliced basis, was low at $675 compared $1,197 at East Tawas and $785 at Menominee. In fact, the Owosso factory cost less per ton of slice than any factory built in Michigan.

The Owosso factory came to life on December 9, 1903 without the usual fanfare assigned to new beet sugar factories which usually included marching bands, parades, and much merriment followed by speaking opportunities for local luminaries and politicians. In a quieter fashion, Charles W. Brown, arrived from Pittsburgh and brought with him as an honored guest, James Wilson, the Secretary of Agriculture. He rose to national prominence when President William McKinley appointed him Secretary of Agriculture in 1897. His stature was such that presidents Roosevelt and Taft retained him as secretary, and it was only when in 1912 in a move to sweep Republican appointees from office, Woodrow Wilson ended his tenure. He had served as Secretary of Agriculture from March 4, 1897 to March 3, 1913, the longest duration served by any American cabinet official.

After a brief ceremony, Secretary Wilson pulled the whistle cord that called forth the beets from the flumes. Unlike many of the beet factories built in Michigan, there was no central local figure that had put his money and reputation on the line for the factory. The majority ownership was far away in Pennsylvania, its officers and guiding management lived elsewhere, Bay City in the case of Joseph Kohn and Carmen Smith and the environs of Pittsburgh for Brown and Pitcairn. It was not unusual for absentee owners to overlook the obvious – input from farmers. When a lack of farmer interest made itself known, it caused no palpitations in the boardroom of Pittsburgh Plate Glass. After all, twenty years earlier John Pitcairn had forged a new American industry out of the rubble of similar but failed efforts when he wrestled the plate glass market away from the Europeans and developed one of the world’s largest and most modern factories of its kind.

Farmer apathy was a mild inconvenience, not a crushing blow to someone who had turned the making of plate glass into a unique American industry. The answer lay near at hand and Carmen Smith, his appointed emissary, had probed the possibilities even as the factory walls reached toward the sky to the amazement of Owossians who had gathered on weekends throughout the summer of 1903 to take in the breadth and dimensions of the industrial goliath growing in their midst. Clearly, the Pittsburgh Plate Glass people thought big. They thought even bigger than the factory’s sidewalk superintendents imagined, bigger than had any beet factory organizer up until that time. Not only were they building a beet factory destined to be twice the size of nearly all the sugar factories in the United States, they were at the same time on the verge of establishing the largest sugarbeet farm in the United States and the largest single farm operation east of the Mississippi River.

South and west of Saginaw, Michigan lay a vast marsh formed during the last ice age. The marsh adjoined the convergence of several large river systems that became the Saginaw River that then and now flows 22 miles northward to Lake Huron. The eighteen thousand acre marsh served as an important stopover point and brooding ground for migrating waterfowl, ducks, geese, swans. It was the largest natural wildlife habitat in the American Midwest. It was protected by characteristics that made it unappealing to farmers – frequent flooding. But that changed when Harlan B. Smith, a Saginaw buggy manufacturer who also speculated in real estate, entered into a partnership with two attorneys Charles H. Camp and George B. Brooks, to acquire and then develop approximately 10,000 acres of the marsh. Their efforts, spanning fifteen years, resulted in a large drainage ditch that extended nearly two miles across the prairie, permitting them to convert hundreds of acres of marsh into farmland.

When Carmen Smith searched for a large tract in which to install a demonstration sugarbeet farm while at the same time assuring the Owosso factory would have all the beets it would want, he quickly targeted the Prairie Farm. Smith completed the purchase on February 22, 1903 and soon, a steam-powered dredge, a monster designed for digging into mucky earth, was soon barged down the Saginaw River to the prairie. It bit into the earth in the front, forming a 20-foot high dike and creating a canal, which it used to transport itself until acre-by acre, it claimed land that had waited a half a million years for the arrival of the mechanical behemoth.

Eventually, Owosso Sugar Company created thirty-six miles of dikes, some of them eighty feet wide at the bottom, forty at the top and twenty feet high. Others were of lesser dimensions but all designed for the same purpose – draining and then keeping the land dry. Roads crowned the tops of the dikes and the sides turned to grass for use as a sheep pasture. Half the land was drained via open ditches and half was drained with the aid of large pumps that sent their burden to the nearby Flint River. Once it was dry, the reclaimed land was laid out much like a giant checkerboard in twelve lines of sixteen forty-acre parcels. Almost overnight, for a capital outlay of $400,000, Smith transformed the Prairie Farm from a losing proposition into the largest beet sugar estate in Michigan, and probably in the United States, if not the world – ten thousand acres. The new factory could now set aside worry about an adequate supply of beets.

Owosso Sugar Company’s First Campaign

The first operating campaign for the Owosso Sugar Company, as was customary with Kilby designed turnkey factories, achieved the guaranteed slice rate of 1,000 tons of sliced beets each twenty-four hours. Construction contracts typically required that a new factory meet its guaranteed rate for a specified period of time, set by negotiation, at between one and ten days and usually occurred under the supervision of Kilby’s engineers some days after the startup. The same engineers would withdraw once the new owner signed the certificate of completion, handing the factory over to the company’s management staff. The slice rate at Owosso declined after the factory reached the guaranteed rate most likely for the same reasons slice rates in most new beet factories declined – inexperienced operators.

Because the Prairie Farm was yet in its infancy, it produced fewer beets than it would in the following years causing the processing period, referred to as a “campaign” by the industry, to last only 48 days, ending on January 26, 1904. During its maiden run the new factory sliced an average of 542 tons, well short of the scheduled 1,000 tons per day. The second campaign was five days shorter but the slice rate nearly doubled, reaching 930 tons per day for 43 days.

While the Owosso factory was under construction, the Lansing beet factory, built by Benjamin Boutell, a major investor in several Michigan beet sugar factories, and others two years earlier, suffered from a lack of managerial oversight. Diagnosed with cancer early in 1902, Boutell’s wife, Amelia died on November 27 at the age of 52 despite his best efforts to discover a cure. Having no heart for his business interests, he sold the Lansing factory to the Owosso Sugar Company.

Kohn and Smith now had four major operations: two sugar factories, the Prairie Farm, and Bay City’s Michigan Chemical Company under their control whereas one year earlier they had only the chemical company to occupy their time and thoughts. The Prairie Farm employed 160 workers and 58 teams of draft horses and each of the two beet factories employed hundreds more in addition to workers at the chemical factory and in the Bay City headquarters. The two managers, each 45 years old, were in constant motion, visiting the properties, the corporate office in Pittsburgh, and attending industry conventions in addition to meeting with members of Congress and the Department of Agriculture. In 1910, Joseph Kohn was the first to reckon the cost of such a pace. He suffered a heart attack and died at the age of 52.

In the year preceding Kohn’s death, 8,500 Prairie Farm acres had been diked and equipped with gravity drainage and pumping systems and for the first time, grew a square mile of sugarbeets. Peppermint provided additional revenue (35,000 pounds of peppermint oil in 1909) while cabbage followed in importance behind sugarbeets.

For the six years following Kohn’s death, Carmen Smith continued on as before, shouldering Kohn’s responsibilities in addition to his own, until 1916 when he placed the two sugar factories under the supervision of Charles D. Bell who had served as the factory manager at Alma before joining the Owosso staff in 1907. Bell remained at Owosso for sixteen years, leaving only after Michigan Sugar Company acquired the Owosso and Lansing factories in 1924 whereupon he returned to the family ranch in Los Alamos, California where he promptly discovered oil and retired in wealth.

In 1920, at age 62, Carmen Smith, much like his friend and associate, Joseph Kohn, succumbed suddenly to a heart attack while traveling home by train from Chicago. With Carmen Smith passed a pioneering era. Joseph Kohn in 1910, Joseph Kilby in 1914, John Pitcairn in 1916, and Carmen Smith in 1920 – those who had lived the dream of building one of the world’s largest and most modern beet sugar factories and then topping it with the country’s single largest beet farm, had passed from the scene. Sadly, what they had wrought would not last.

According to Daniel Gutleben’s history of the Michigan beet sugar industry (The Sugar Tramp -1954), Pittsburgh Plate Glass, likely concerned that Michigan’s beet factories, built too small to compete with major refineries designed to process raw sugar imported in quantity, couldn’t compete against the volume of duty-free sugar entering the country. It opted to sell both the Owosso and Lansing factories to Michigan Sugar Company at a price reported in the press at $2,000,000 plus preferred stock. The Prairie Farm remained in the hands of John Pitcairn’s heirs.

Michigan Sugar Company operated Owosso for the next four years until diminishing interest on the part of farmers combined with the flood of imported sugar caused the factory to close in 1928. Michigan Sugar lacked the chief advantage once held by the former owners – the Prairie Farm thus could not command farmers to grow beets when other crops, corn and soybeans attracted favorable prices for less investment and less work. It re-opened again for one year in 1933, then shut down but was kept in hopeful readiness. Hope finally surrendered to reality that the farmers would not return. The factory and buildings were sold in 1948. Proof that the eventual failure of the Owosso Sugar Company did not rest upon the shoulders of management lay in the appointment of Owosso’s secretary, Edward Bostock, to the chairmanship of the board of directors of Michigan Sugar Company.

Sources:

DENSLOW, William R, and TRUMAN, Harry S., 10,000 Famous Freemasons from A to J Part One (in reference to Charles W. Brown career with Pittsburgh Plate Glass Company)

MILLER, Ed, and BEACH, Jean R.., The Saginaw Hall of Fame, Published by the Saginaw Hall of Fame, 2000. (In reference to Wellington R. Burt)

GUTTLEBEN, Daniel, The Sugar Tramp – 1954 printed by Bay Cities Duplicating Company, San Francisco, California

LE CUREUX, KEITH, Albee Township History, Saginaw, County, Michigan, Chapter V, Prairie Farm.

BETZOLD, Michael, Detroit Free Press Magazine, December 26, 1993, Utopia Revisited – an article describing the history of the Prairie Farm.

Copyright, 2009, Thomas Mahar – All Rights Reserved

About the Author: Thomas Mahar served as Executive Vice President of Monitor Sugar Company between 1984 and 1999 and as President of Gala Food Processing, a sugar packaging company, from 1993-1998. He retired in 1999 and now devotes his free time to writing about the history of the sugar industry. He authored, Sweet Energy, The Story of Monitor Sugar Company in 2001, and Michigan’s Beet Sugar History (Newsbeet, Fall, 2006).Contact: Thomas Mahar E-mail

Franchise Marketing Essentials

Compulsory centralized marketing programs are probably one of the supreme strengths of franchising. Pooling funds from all of the franchisees in a system gives them communally much greater marketing power. This fundamental fund can be used to do things that no individual franchisee could afford. The fund can also be used to hire professionals to produce advertising materials of far better superiority than what an individual owner could create. It is essential for anyone considering a franchise investment to know prior to becoming a Franchisee that the Franchisor’s marketing system is a good one. The essential qualities of a good franchise marketing program include these actions.

The first priority in any marketing system is knowing that the results will be more people using the products or services of the Franchise.

Second, allow franchisees to offer their opinions. They work in the market in which they operate and know what works and what does not. The final decision can be made by the franchisor, but franchisees will appreciate your allowing them to become involved. Create a franchise advisory group consisting of representatives of all of your franchisees. They should meet with the franchisor’s marketing group and provide input into future projects and campaigns.

Marketing funds should be directed primarily toward covering the costs of controlling the marketing effort (internal expenses, agency fees, etc.). Next they cover the expense of producing advertising resources (print, direct mail, radio and television ads, etc.). Finally, they pay for media purchases to place these advertisements for the advantage of the contributing franchisees. A frequent franchisee criticism is that too much is being spent in one of these area and not enough in another. Clearly there must be a practical balance between these needs.

Don’t spend more on brand advertising than on efforts to bring in more customers. Building the brand is very important but so is bringing in customers. A powerful brand is only as good as the customers in brings in. The marketing system should be carefully documented. A franchisor most likely won’t provide all of their proprietary internal marketing documentation, but you can ask for at least the table of contents of the marketing support manuals they provide to franchisees. This will give you a good idea of the extent of the strategies they provide in training franchisees to market successfully. It will also validate that they have improved their systems to the point where they have record them in manuals and other support and training tools.

The undisputable way to determine how the marketing program is working is to start asking the existing franchisees. You’ll find that they will be very accommodating on this topic since few things are closer to their hearts than marketing. Be precise and ask them how well the marketing works in terms of bringing customers to their business. Also ask if they think they’re steadily getting good value from their contributions to any required marketing fund. If you find a franchise system where the greater parts of the existing franchisees are unhappy about the way their marketing dollars are being administered, you can presume that others will be unhappy as well. If most of the franchisees are satisfied with the way the marketing fund is handled then you will often find that franchisees are happy about most other factors in their business as well.

Franchise Marketing Ideas for Explosive Growth

To expand your franchise you must use marketing techniques which will help to reach your target audience. Franchise marketing involves two areas. Customers are first and of course Franchisees. Both can benefit from the same marketing ideas and techniques, but the results differ significantly. Unfortunately, many franchise companies miss this little fact and focus their marketing methods too heavily on one cause over the other.

Search Engine Marketing (PPC & SEO)

Search engine marketing means bringing increased traffic to your company on search engines through paid search billboards or other ads as well as natural search earned through SEO practices. Distinguishing between how this helps your franchise grow and how consumers will react is an important difference:

Consumer: PPC and SEO techniques will help drive eligible traffic to your franchisee’s local page. This eventually helps you generate more leads or sales because your franchisee location or information pages will hopefully be shown to a direct and relevant audience that is most likely to become a long-term client or customer. It saves consumers time because they are instantly taken to the page that means the most to them because of your ads and to SEO efforts.

Franchise Development: Each type of marketing will help drive traffic to your website which in turn will help create more leads. This essentially benefits franchise development the same way as with consumers. Your ads and organic search submissions are optimized for this audience and deliver prospects attracted to starting a franchise.

Encourage Online Testimonials.

Testimonials are a strong method for showing your success and satisfaction amongst franchisees and customers. Because you manage the reviews you display on your site nevertheless they can make a big difference:

• Consumer: Testimonials provide opinions submitted by satisfied customers and it is important to include them on your site.

• Franchise Development: Testimonials are important to franchise development because they permit prospective franchisees to see how current franchisees’ businesses are functioning as well as their experiences with the corporate office.

Franchise Development

The objective is to invite franchises in the locations where you don’t already have a franchise. Social media can help make this a likelihood by showing the opportunities your business offers next to your target market. Those who are seeing your social media crusade are your target market; consequently your products and services as well as those who relate are all in one place. Once you see who is the most active on social media, you can start generating more personalized content and emails to ultimately start up a conversation.

Build familiarity in the media.

This is one facet of franchise marketing that has become more imperative in recent years. Building familiarity of your brand in the media is a great way to find that stability for your two goals:

• Consumer: Local newspapers and TV stations want to know what’s happening in the neighborhoods they cover. Connecting with publishers, editors and producers with press releases of anything newsworthy at your business will always be of interest to media professionals. Offer to write a free column that benefits a news outlet’s viewers. Many local media sources will show interest in your business. Always make sure you’re offering pertinent information and have something you can offer back to these media outlets.

• Franchise Development: Build relationships with media outlets and provide them with in-house research performed about the industry you operate in and how the franchise system operates in general. The information you provide should be valuable and interesting that the general public.

Infographics

An infographic is an eye-pleasing portrayal of intricate data. Gather your data, and statistics, and create an infographic to transmit your company messages. They can be used in print, on blogs or on social media platforms.

Preparing Your Message

Create a budget to make your infographic. When creating an infographic, using various free programs and templates is not a bad idea. The collecting of data and creating charts and graphs can be time consuming. However, the payout could be substantial.

Choose your message.

The infographic should provide details about your business while not being overly complicated. Keep away from messages that are sales-focused. Buy our product is not a good communication to present. Stating how a product expands quality of life or helps to improve business is a better choice. Non-profits, universities and individuals can profit from infographics, in addition to companies. Infographics can present a story to potential customers more easily than you can by speaking.

Assemble data that sustains your message.

Choose between assembling your own data or finding reliable data from other sources. The following are good places to find statistics if you can’t collect them yourself:

• StatPlanet provides worldwide statistics.

• Search government websites such as the US Bureau of Labor Statistics or the EPA to get dependable statistics.

• Trade journals and scientific studies provide study-based data.

• Make sure to list your source(s) for your statistics at the bottom of each graphic section. Use the most trustworthy sources that you can find.

• Use industry reports from Ibisworld.com.

Input your data into an Excel spreadsheet. The data that you gather can be entered into an Excel spreadsheet where you can create charts of varying types to use in your infographic.

Choosing Infographic Tools

A graphic designer. If you want a fully personalized infographic, you should consider hiring someone who can produce it. Rates vary by designer so make sure your budget is adjusted accordingly. If you want to use your final infographic to improve web traffic or social media content, then you should hire a graphic designer. A graphic designer with experience will be extremely beneficial. Use a large headline. Don’t try to save space by making the font smaller. Use a big font that is easy to read, so that it catches the reader’s eye.

Use your logo.

If you want your website found, make sure your logo, website and social media URLs are prominent in your infographic. If you have a general message that you want to go viral, you can skip this step.

Use photographs.

If you prefer you can use photos over illustrations. Use between one and six photographs. Make sure to leave plenty of room to separate the images and add text.

Advantages of Office Furniture Liquidators for Sellers and Buyers

Offices and businesses own a large amount of furniture in the form of cubicles, desks, chairs, sofas etc and they cost a lot of money. After sometimes, the company may decide to remove the existing furniture and replace it with a new one so as to redesign the office or giving it a totally new look. Companies may also want to get rid of the furniture if the business is downsizing or if the business is coming to an end. Merging of two businesses also results in rendering a significant amount of furniture useless.

Keeping an unused inventory wastes a lot of space and it is also liable for taxes, so it is best for the companies to do something about it.

What Can Companies do with the Old Furniture?

A company can get rid of the furniture either by throwing it in the trash, donating it, or selling it to some new company.

  • Throwing in the trash: If the furniture is still under working condition, then throwing it in the trash is not a good idea. It’s true that the value of the wood decreases with time, but it still has some significant value which can be helpful in recouping a part of the investment which the company made in buying the furniture.
  • Donating the furniture: This can be seen a charity work and it does provide some tax benefits. But many times other businesses, even the new start-up ones, don’t want to feel like they’re dependent on someone else’s charity, and so they don’t want donated furniture.
  • Selling the Furniture: Selling of the furniture can be done either by the company itself or through a furniture liquidator. If the company decides to do the business itself, then it will have to spare some time and delivery cost in order to finalize the deal. Liquidator firms, on the other hand, undertake all the removal and shipping processes and they also provide a better bargain as compared to what companies can get itself.

    Liquidation firms also have cubature trucks which make transportation of furniture easy.

    It’s true that the companies won’t get any tax benefit by selling, but the value they’ll get will far outnumber the tax benefits.

What are the Benefits for the Buyers?

Strong and durable woods are not cheaper, and buying new furniture for the office can swallow a huge portion of the budget. Buying used furniture at low costs can help businesses, especially the small and new ones, save a lot of money.

Also, new and customized furniture takes at least six to eight weeks before getting delivered. This time can be saved by buying used furniture from a liquidation firm.

Environmental Benefits: If the furniture is still usable, then throwing it in the trash is certainly not good from the environmental point of view. Also, buying new furniture means more cutting of wood. Liquidation of furniture can save the environment by accumulating less wants in the landfills and by preventing the cutting of the trees.

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