SlideShare – The YouTube of PowerPoint

Have you ever heard of SlideShare.net? Michael Arrington, the founder and co-editor of TechCrunch, called it the YouTube of PowerPoint. People would like to view, upload and share views and comment of PowerPoint and PDF, just like they do on YouTube.

PowerPoint is a good way to explain your new ideas, you can visualize the concept easily slides by slides. You can easily share your wisdom worldwide on SlideShare, and you can also find some fabulous stories on SlideShare.net. Many of the most views and hot downloaded slides are innovative.

Sharing your own work to over 25 million monthly visitors

Sharing your masterpiece on SlideShare is just like uploading a clip on YouTube. People would leave a comment, pick your slides as favorite, and you can even embed your slides to the blogs and websites.

How to get started? Just sign up and then you can upload many dozens of supported formats, like PDF, PPT, docs.

No one would be interested in a boring slide, so innovation, creativity and brilliance are important. Many PowerPoint tutorials teach you to make your PowerPoint simple and clear, but not on SlideShare.net. Ideas, Images, background are extremely essential. You can design your slide like a magazine. A colorful or meaningful slide will gain the attention of the visitors.

There are some rules you should know about.

1. Idea – no matter what, idea is the most important factors to a good slide. SlideShare users are highly educated, more that 62% hold a college degree and 19% have a Masters or PhD. And over 50% are managers, directors and other business decision makers. If you idea is not brilliant, it won’t be popular.

2. Text – make it big and keep it simple. If you want to public your novel, SlideShare will not be a good place. It is more about visualization of your mind, idea or concept. So sometimes just keywords would be enough. But since not everyone would switch to full screen mode to view your slide. Making the font big is important. Of course, some special and interesting font will make your slide more attractive.

3. Photo – choose the best one to explain your subject. The best is, the visitors can understand what you are talking about at the first glance of your picture. Or the picture is tightly related to your point. Of course, you can find a lot of pictures from the Internet.

4. The first page – the first page of your slides is extremely important. When visitors browse SlideShare.net. The only information they can know about is the thumbnail of your first page and the title of your slide. The first page is the cover, so, remember to decorate your first page and optimize your title.

Follow the rules above, you can also make a popular slideshow. You can also share your slides on LinkedIn with the app. Just log in your account, go to profile, then click ‘add application’, then you can share your slides with your LinkedIn connections.

Also, you can get many inspirations from others

What can you benefit from SlideShare.net, a huge resource of excellent PowerPoint and PDF files? If you are going to present, maybe to your customers, or your students, or maybe your new plan to your boss, you need to prepare a good PowerPoint. A good PowerPoint is a good way to support a speech.

There are many categories on SlideShare, across finance, health, design, business and many templates. There must be some slides will inspire you and you can use the public resources directly, for example, beautiful template or some data from the excellent files. Many files are saved as PDF, you can easily convert PDF to PowerPoint with AnyBizSoft, then insert into your own presentation. It is very convenient for you to reuse the content or get the template from SlideShare. And if you found some PDF files from famous research institution, just convert them to PowerPoint and quote from them directly, that will make your presentation more convincing.

So, SlideShare.net is not only a platform that you can share your idea, creativity, but also a database of PowerPoint material.

10 Tips for Writing Newsletters That Will Get You Customers

A newsletter can be a powerful tool for your business. It’s a very effective way to disseminate helpful information. It is also an effective way to demonstrate your expertise and to promote your company. Newsletter marketing is popular because of the benefits it can bestow. Here are 10 ways to make it work for you.

1. Write a newsletter that has a relatively narrow focus in terms of content. Readers want unique, in-depth information that helps them achieve their goals. You are much more likely to do this if you have a narrowly focused newsletter that provides rich, detailed information on a specific topic.

2. Publish your newsletter monthly or consider writing multiple newsletters so you are producing at least one issue a month (e.g., two newsletters, each published every other month). You can publish your newsletter more often, but remember, the more frequently you publish the more burdensome it becomes!

3. Select a catchy name for your newsletter. This increases the likelihood that people will read it.

4. Make sure your newsletter is concise and full of rich content. This may be the most important tip of all. Newsletter marketing only works if you have an informative newsletter that offers significant value to readers.

5. Distribute your newsletter in both hard-copy and electronic formats. E-newsletter marketing has become very popular but you should still produce a hard-copy that you can distribute at conferences, trade shows, meetings, seminars and other promotional events.

6. Make sure people can subscribe to your newsletter through your website. You should also post every issue of your newsletter on your website in a PDF format. You will find that many visitors will return to your site to read the latest issues.

7. Provide opportunities for a diverse array of people to subscribe to your newsletter. This includes customers, colleagues, business associates, friends and family members. Let them know about your newsletter and how it can benefit them. Create an e-mail distribution list so you can deliver it to them upon publication.

8. When your e-mail distribution list gets big, consider using a newsletter distribution service. You can find a host of potential services by typing “e-mail newsletters” into any internet search engine.

9. Use graphics when possible. Research has shown that people are more likely to read your newsletter if it has compelling graphics related to the newsletter topic.

10. Proofread, proofread and proofread again. This is an important step because you will lose credibility if your newsletter has spelling, grammar or factual errors. Make sure you get your facts straight and have a trusted colleague proofread it as well.

Understanding the Unemployment Cycle of Loss/Grief

Introduction

You have probably heard of the Cycle of Grief that occurs with a significant change in your life, such as the death of someone close. Swiss-American Psychiatrist Elisabeth Kübler-Ross first introduced the Cycle in her 1969 book, On Death and Dying. The Kübler-Ross model, or what has become known as the five stages of grief, is a series of emotional stages experienced when faced with death or the impending death of someone close. Kübler-Ross originally developed this model based on her observations of people suffering from terminal illness, although she later expanded her theory to apply to any form of catastrophic personal loss. The five stages she identified are

• Denial

• Anger

• Bargaining

• Depression

• Acceptance

A similar and very real Cycle of Loss occurs when someone loses their job. After applying this model to the business world, and specifically unemployment, I feel the steps between the Kübler-Ross stages are too large. Although now retired, I have years of experience in several segments of the business world, including self-employment, corporate experience as an employee, and government employment, and most recently, full-time volunteer service as an employment advisor in a church-sponsored employment resource center. Therefore, I would expand upon the Kübler-Ross model with the following stages.

• Shock

• False Confidence or Denial

• Frustration and/or Anger

• Guilt and Decreased Self-Worth

• Depression

• Coping

• Acceptance

• Hope

• Desire

• Involvement

• Rebuilding

• Real Confidence

• Growth

As the stages are discussed in this treatise, you will see that they fall into three distinct areas. I identify these three areas as, first, the fear stages; second, the coping and acceptance stages; and finally, the faith stages. If our goal is to achieve real confidence and measurable personal growth, as it should be, we have to move as quickly as possible through the early stages, which I have identified as the fear stages. Furthermore, it is almost universally recognized that individuals, while in these early fear stages, should not make major decisions, and perhaps even some minor decisions should be postponed.

Moreover, it’s possible for you to feel like you are on a roller-coaster because of the back-and-forth nature of one’s journey through the process. You will eventually turn your back on fear and turn toward faith, resulting in real confidence and growth. The time required to accomplish that turn away from fear and toward faith varies widely by individual and circumstances. But it must be accomplished to make real progress.

Let’s briefly examine each stage.

Shock

There is always an element of shock when job loss occurs. It doesn’t matter if you knew it was coming or not, shock is always the first emotion you feel. For some, this can have a substantial effect on the individual. So much so, in fact, that some companies always assign a co-worker to be with you in the office while you process the initial news of your job loss. Others simply take their box of personal belongings to their car and drive right to the employment center to look for a new job.

Don’t fail to consider the shock that will be felt by your family. Don’t wait for the children to ask their mother why daddy is staring at the television – and it’s not even turned on! Recognize that family members will go through the same Cycle of Loss stages you will. It is likely, however, that you will not all be at the same stage at the same time. Be patient with each other. You will need to let them know where you are in the Cycle of Loss, so they can use your progress to validate their own progress.

False Confidence or Denial

Anger and denial come next, but not always in the same order for everyone. How you react to the shock of job loss also determines how long you remain in this stage. Denial and false confidence often manifest themselves through pride or ego, leading to statements such as

• “I don’t need help.”

• “I can do this on my own.”

• “I don’t want anyone to know.”

• “I don’t need help redoing my resume; it got me a job last time.”

• “I know how to interview; I don’t need to practice.”

You must let go of pride and vanity and accept help in order to gain real confidence. Remember, real confidence and personal growth are our goal. Yes, I know, a new job is your goal! But that new job (your real new job, not a “tide-me-over” job) typically comes after you have moved through all the stages in this Cycle of Loss. The help I refer to can be self-help, help from family, friends and neighbors, or a combination of all.

I once met with an individual who insisted the manager who let him go must have been wrong, so he was working on visiting with the company president, who had an open door policy. He was so much into denial that as we were meeting to discuss his next steps in his new job search, he was emailing the company president. He finally left without finishing our meeting, because he was certain he would be back to work on Monday.

Frustration and Anger

Frustration, which can lead to anger, can be thought of as a state of insecurity caused by unfulfilled needs. Anger is generally about lack of control. Self-control is easier when there is no stress in our life. But unless you are independently wealthy, or have high self-esteem based on something other than your employment, job loss can be pretty stressful!

While not everyone initially feels angry about his or her job loss, the longer unemployment lasts the more likely the emotion of anger will be felt. If you do feel angry, I offer a caution. Don’t let this stage in your job loss cycle result in anger with those you love. Instead, let them grieve with you. You will all be better off.

Keep in mind that while in these early stages, you may be more vulnerable to impulsive, impatient, or intolerant behavior, so talking with a spouse, a friend, a job coach, etc. can keep you properly grounded.

Guilt and Decreased Self-Worth

Guilt occurs because of our inability to fulfill our obligations. Even simple pleasures, such as a trip to the ice cream store with the children, are now examined in light of a decreased family income. That’s why it is important to gather your family around you as soon as you can, and explain that you’ve been given an opportunity to explore other options for employment. Complex explanations are self-defeating, so keep it simple! Your department was downsized and you are looking for a new opportunity, is often all you need to say. Ask your family for suggestions on how expenses can be reduced; help them be part of your team!

Another way to diminish feelings of guilt during job loss is to always, and I mean always, save while you work. You may not be able to save much each week, but it adds up quickly. You never know when an extra $100 will come in handy. Remember, your savings account is not a spending account; you are saving for a rainy day. If you never have a rainy day, you have a great summer vacation fund!

If you have identified yourself as a clerk, a driver, a bookkeeper, an accountant, a whatever, being unemployed does not change your value. Think of a $20 bill. Whether it is crisp and new or old and crumpled, it is still worth $20! Whether you are working for XYZ Company or not, you are still valuable. So pass through the stage of decreased self-worth as quickly as you can. You are still as valuable today as you were yesterday!

Depression

If you linger in this stage of guilt and decreased self-worth, and leave it unchecked, you may fall into depression. While I am not a psychologist or psychiatrist, I do have personal experience with individuals who have been or are chronically depressed. Depression can be defined as a mood disorder that causes a persistent feeling of sadness and loss of interest. While it may be okay to feel sad about an event, if you don’t move on, depression will obstruct everything you want to do. If not dealt with quickly, it may require the help of a professional to enable you to move on.

When you experience a loss of interest in your own well-being, the job search comes to a screeching halt. No employer will hire you if you convey no interest in your life. Employers want to hire vibrant, exciting and well-balanced individuals. So move through this stage even more quickly than the previous stage!

Another observation about these early stages is that you don’t pass through these emotions just one time – in the course of a job search, you may visit them often, especially as you let fear rule what you do. Fear immobilizes us and keeps us from the ultimate growth and progress the Lord intends for us to gain from the experience. Don’t let fear take over! Acknowledge where you are and move on! This is why good friends are so valuable. They can help us remember our self-worth.

By the way, if you have some friends who constantly ask if you are still unemployed, you may want to limit your time around them for a while. Please don’t misunderstand me here; I’m not saying you should unceremoniously dump your friends and family, it’s just that you should maximize the time you spend around optimistic people, not glass-half-empty people.

The ambivalence one feels while in these early stages can push you into taking ineffective or inappropriate action, or even no action at all. You need to build upon small successes as a means of moving away from these fear stages. Even making your bed in the morning can give you strength and courage for the rest of the day.

Coping

The next stage is where you take over! As you learn to cope with your situation, you finally leave the worst part of your journey behind. Coping is a conscious effort to solve problems, and seeking to master, minimize or tolerate stress or conflict. Develop a plan of action, and stick to your plan. Write it down and then get your family, friends, and significant others to support you as you follow your plan. When your plan needs updated, cheerfully change it! But be sure to write your plan down and then follow it. The alternative is to leave your worries churning in your stomach and head and heart, all of which are susceptible to their own forms of ulcer.

Coping is often easier when you acquire additional skills. Attending a workshop on improving your resume or a workshop on how to interview properly can be immensely helpful. Practice interviews are also enormously helpful. Learning how to better use Microsoft Office products or Apple/Mac products, for example, can give you useful office skills and at the same time, boost your self-esteem.

When money is really tight, coping may also require you to take one of those “get-by-for-now” jobs, like delivering pizza in the evening. But don’t forget your primary “job” is looking for a new and meaningful job.

Acceptance

If you are coping with your situation, then the next step, Acceptance, is an easy one. You wake up one morning and suddenly realize you are a brilliant job seeker! You say to yourself, “okay, I’m out of work right now, but what does the future hold?” You are able to admit where you are, and rather than looking behind, you can cheerfully look ahead. You take a deep breath, and take the next step!

I have a friend who says about his situation, “It is what it is, but I’m working on it!” Which leads us directly to the next stage.

Hope

Now you are filled with Hope, the next stage. Hope is defined by Merriam-Webster as “desire accompanied by expectation of or belief in fulfillment.” Hope is that feeling we get that says all is not lost! Once you can accept your situation, it becomes much easier to look to and prepare for the future. You no longer define yourself as “unemployed” but rather as a talented individual looking for the next great opportunity!

This is the right place for me to mention my belief in the Almighty, and His role in our lives. We are not alone. Although it may seem that you are alone, you are not. God is aware of you and your hopes, dreams, and desires. When they match His plan for you, great things will happen – in His time, of course. In my opinion, faith in the Almighty will produce a better end result, and is thus a requirement in this process.

Desire

Wow, the stages are moving along rather quickly now. This is a good thing!

Filled with hope, you now have a real desire to improve your job search skills, and as they are developed, you discover real joy in your search. You may find opportunities you never thought of before. The job search becomes exciting.

However, another caution here. It is easy to become frustrated (all the way back to stage 3) when you get interviews but no job offers. Just remember, this is part of the job search process. Think of it this way, interview number 1 is practice for interview number 2, and so on. You should plan to learn something from every interview which make you a better you.

Remember, the interview is not to determine if you can do the job, as much as it is to see if you will do the job they want done, and perhaps more importantly, to see if you and the company are a good fit. Desire plays a big role in determining fit. Do you know what your real desires are? It may prove difficult, but you should resist the temptation to take a job you really don’t want.

Involvement

This is where you acknowledge that you must be fully involved in this part of your life. Just like an old building that must be demolished before a new building can be constructed in the same spot, you must clear away the debris of your past to move on to your future. Remember this though; your past was not a failure! It was simply prologue to your future. The debris I refer to is caused by fear. Fear is not your friend! Clear away fears, doubts, worries, uncertainties, and such glass-half-empty thoughts. Then you can rebuild!

Another thought about staying involved. While you worked, did you eat regular meals? Did you have an exercise plan? Did you do things with your family? Well, don’t stop! You cannot afford to get sick from poor eating habits, and you cannot afford to get out of shape (whatever shape that was!). And you certainly cannot afford to alienate your family. Get up in the morning at your regular time. Dress for work (okay, maybe not the tie and jacket every day!) and be prepared to go to an interview at the drop of a hat. Yes, I realize you may need to consider not eating out as much as before, but maybe that is not a bad thing.

Rebuilding

The next substantial stage is that of rebuilding; not rebuilding your life, because, admit it, you have had a great life to this point! We are referring to rebuilding your job search skills. You know what I mean, those skills that got rusty while you were working. You may even want to consider additional education, acquiring additional certifications, and even reading the latest book in your field of endeavor. As you improve your resume, practice your interviewing skills, strengthen your networking skills, and truly become a salesman of yourself, you will find that you enhance (rebuild?) your self-confidence as you do so.

Rebuilding may also include reviewing why you lost your last job. If it was truly the result of downsizing, you may want to examine your skill sets, to see if you can become more valuable to your next employer by learning new skills. If your job loss was for cause, you will want to examine what led up to that decision and what you can do to keep it from happening in the future. This review may only be effective after you’ve reached this stage; you have to be strong enough to face the realities of the situation.

Real Confidence

Confidence is a feeling or belief that you can do something well. After passing through all the previous stages, you are now ready to look a prospective employer right in the eye! Real confidence is acquired through adequate preparation and practice.

• In this stage, you already know your resume is a great resume,

• You have already practiced interviews multiple times so you know that you interview well, and

• You hold your head high and don’t worry about the pebbles at your feet.

Growth

As you look back at each of the stages you passed through, you now see that each was a necessary part of your growth. You are now stronger and more confident in yourself.

Now when the interview takes place and you don’t get the job, you have the self-confidence and courage to go to the next interview with a smile on your face. And if you do get the job, you have the self-confidence to start the job with high energy. Every employer loves an employee with a strong work ethic.

Conclusion

When you understand the Cycle of Loss and its impact on you mentally, emotionally, and physically, and the importance of moving through each stage as quickly and positively as you can, you begin to make real progress toward defeating fear.

Faith occurs when we finally accept our situation. We are provided with hope through our network of friends and family, and subsequently have a desire to become more involved in the productive work or action that it takes to rebuild.

Fear and Faith cannot exist in the same body at the same time. Just as we suggested above, you must turn your back on your fears and face forward with faith in yourself. With renewed self-esteem, you are now ready to make real progress in your job search.

Look forward with faith and with confidence in the new and stronger you!

OPIE: A Simple Process for Project Management by Teams

Sometimes teams will start an assigned project and not be able to manage it due to insufficient knowledge of how to plan and implement it. Other times, the team may have a successful project in the works and are unwilling to bring the project to conclusion or do not know when to tell the primary project is complete. Having a process that shows how to plan and implement as well as start and stop procedures will enable a team to manage projects better. A simple process teams can use is O.P.I.E. The O.P.I.E. process consists of 4 main stages necessary to complete a quality project by a desired date. The stages of O.P.I.E. are Open and Plan, then Implement, and finally End. Pronouncing the O.P.I.E. acronym can be either O-P or O-Pi. Not all projects will require all the steps and outputs of each process stage, however all projects will require each major stage is done.

Key Steps in the Open Stage

  • Determine Objective – to communicate the project is worth doing
  • Do Analysis – to make sure the project is worth doing
  • Get Preliminary Approval – to make sure the project is feasible
  • Assign Project Manager – – to make sure the project goes forward

Key Steps in the Plan Stage

  • Document Specification – to make sure everyone knows the extent and outcome of project
  • Develop Schedule – to make sure the timeline is feasible
  • Determine Resources – to make sure enough people, equipment, and supplies are given
  • Estimate Budget – to make sure the project is cost effective
  • Get Plan Approval – to make sure the project is finances

Key Steps in the Implement Stage

  • Hold Meetings – to make sure the project problems are discussed and solved
  • Execute Plan – to stay on track to schedule
  • Monitor Plan – to track resources and budget
  • Develop Communications – to let everyone know what is happening with project
  • Handle Problems – to make sure team is working together on same goal
  • Prepare Progress Reviews – to let team and management know what is happening with project
  • Get Performance Approval – to let management approve/disapprove changes

Key Steps in the End Stage

  • Close Administration – to share lesson learned as well as close schedule and release resources
  • Hold Celebration – to thank team for contributions and motivate future performance
  • Plan Compensation – to motivate team members in future performance
  • Do Evaluation – to measure project using specific success indicators

Not all team projects will require all the steps and outputs of each process stage, however all projects will require each major stage is included. Utilizing the O.P.I.E: stages of Open, Plan, Implement, and End; should help teams to know what to do on each project assignment as well as insuring the project has a stopping point so the team can return to normal jobs on a full-time basis or begin work on an important new project.

Note: The process steps above are from the book “O.P.I.E. Project Planning and Implementation for Teams.”

Marketing Crypt Tales: Are You Just Earning the Badge?

How Will COVID-19 Impact Holiday Shopping?

COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year.

As marketers, we’ve had to pivot our strategies in the face of COVID-19.

Those tried-and-true marketing tactics that worked for us before may not anymore. No matter what type of small business you have, it’s crucial to realize that because the retail landscape has shifted, your holiday marketing plan must too.

Take a look at these recent stats from Think with Google:

  • 56% of Canadian shoppers say the pandemic will affect how they’ll shop for the holidays this year. Almost 65% of those who plan to shop this season said they will shop online more than they did in previous seasons.
  • 73% say they will browse for gift ideas online and not in-store.

So as we head into the 2020 holiday shopping season, here are 3 ways to ensure your small business stands out from the competition and reaches your target audience effectively.

1. Embrace communication.

Communication is always important, and even more so when customers may have health and safety concerns around in-person shopping.

Contactless buying and curb side pickup are already incredibly popular, so expect that to continue into the holidays and beyond.

As part of your holiday marketing plan, think about how you can share these types of advantages with your customers, whether it’s a blog or adding keywords like “curb side pickup” to your social media posts and paid ads.

Before you share your seasonal messaging with people, make sure your inventory is up to date. Many shoppers will be searching online for products or services with the keywords “available near me” before heading out.

You don’t want someone to drive over to your shop because they saw a trendy toy on your website or loved an outfit they saw was “available near me,” only to arrive and find out that you don’t actually have it in stock.

I’m sure there are many other examples of how COVID-19 will impact holiday shopping.

READ: How to Create an Email Marketing Campaign Your Audience Will Love

An email newsletter campaign can be an essential part of your marketing plan, and not just during the holidays.

Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

I’m sharing some reasons why your small business should create an email marketing campaign and offering tips to help you increase open rates.

Read more on our website.

2. Think local and lightweight shopping.

While lockdown shopping boosted Amazon’s revenues by 40%, many consumers have been trying to shop locally as much as possible. According to BDC’s research, 97% of Canadian consumers choose to buy local to support the local economy.

This isn’t about just pushing local products or services on your target audience. It’s about telling your brand story, whether you’ve been serving customers in the same small town for 40 years or are a new startup supporting charitable seasonal initiatives.

Become part of your community, and make sure that whatever you’re selling locally provides real value to your customers. People do want to support local businesses this season, but that doesn’t mean they’ll sacrifice quality or convenience.

During the 2020 holiday shopping season, also think “lightweight.” The majority of Canadians will be home in December, rather than travelling to see family or going on a vacation. Consider what that means for gift-giving:

  • Consumers will likely be looking for small gifts to ship to loved ones that they can’t see in person.
  • People will be receptive to free or discounted shipping offers.
  • Gift certificates and gift cards could be the most popular presents of 2020.

Are there some ways you can target your audience with lightweight and local products this year?

3. Adjust your offerings.

I spoke above about the shift to more lightweight gifts, but what about the gifts themselves?

With so many homebound families this year, people who previously bought things like vacations, tickets to events or formal shoes/clothing as gifts will need some other ideas.

Think about how you can reach your target audience with replacements for gifts that don’t make sense in the current climate.

For example:

  • An entrepreneur in the hospitality industry could offer an “experience in a box” for customers who can’t travel right now.
  • A clothing retailer could focus more on casually chic clothing people can wear in or out of the home, rather than on high heels and festive dresses.
  • A sporting goods retailer could highlight solo sports like skiing and swimming in newsletter campaigns, to encourage socially distancing folks to get out into nature.

How can you adjust your offerings to give your customers something unique and timely in the 2020 holiday shopping season?

I like to always say that with big challenges come big opportunities. While we’ll have to wait and see exactly how COVID-19 impacts holiday shopping, we do know that the better prepared we are as small business owners, the better!

I hope this Holiday Marketing Guide for Business helps you have a successful season!

To your business success,

Susan

Why a Great Storefront Is Vital to Your Company’s Bottom Line

Great commercial real estate can be hard to find, but rest assured it is well worth the wait. Retail real estate that is well set up, in a favorable location, and affordable can drastically increase your store’s bottom line. The more profitable your company is, the better it is for not only yourself, but also your employees and the local economy.

“Well Set Up” Storefront

A well set up storefront is one which is clean and well organized. It should be large enough for the wares you plan on selling, or (alternatively) offer enough office space for those you plan to employee. Stores which are crowded or dirty are instantly off-putting to potential customers, and they will often leave without purchasing anything – sometimes even if they really need it.

A good display in the front window, which shows the best of your merchandise or relevant materials pertaining to your services, will help to draw customers in. It also helps to keep the area well-lit and inviting. The exception to this rule may be when less light appeals better to your target demographic, like Hot Topic stores.

Favorable Location

Commercial real estate which is in a favorable location can be even harder to find than one which offers your company enough room to do business. Patience is key here, however, because there is nothing more important than location. You may have the best products in the world, but it will not matter a bit if nobody can see them.

The best location will be one which is centralized to your target audience. It should be located near a well-traveled road, or in a shopping center which sees a lot of patronage. For your convenience, it helps if the store is not too far from where you live. Keeping traveling distance to within an hour will make the building more accessible for you.

Affordable

What is considered affordable for your company will depend on your unique situation. As a rule, however, you want the mortgage or rent on your retail real estate to be as far below your potential income as possible. The higher your building costs, the less profit your company will end up making. If you can purchase or rent a property for less than fifty percent of your overall projected income, you’ve done well.

When making your calculations, be sure you have taken into consideration other business expenses, such as materials, products, pay roll, and utilities. If these, added with the possible store cost, are more than 80% of your projected income, than you will not be turning any substantial profit. Without a substantial profit, your company will be unable to succeed.

Finding the perfect commercial real estate for your company can take a lot of time, patience, and energy, but it is undoubtedly worth it. The potential to make a higher profit yield is crucial to success, and a great storefront will allow your company just that. Simply remember you need a well set up storefront in a favorable location, which is affordable for your unique financial situation.

99 Ways to Flood Your Website With Traffic by Mick Macro

This is one of the books I have found useful in my search for further traffic sources. There are several methods you won’t even have thought of and many are free traffic sources. Organic traffic once set up continues to grow over time by word of mouth and people passing on your link. It is therefore very important that your website and all your articles are well written, informative, appealing and relevant to the searches in your chosen niche.

It is a good idea to use both organic traffic and paid advertising to encourage searches. Paid traffic can be ppc, Facebook ads, solo ads or banner ads, as they bring quick returns especially useful when making tests.

I have pulled out a few items from the book as illustrations; method 21 is talking about free blog sites. There are many providers to choose from, weebly.com is an easy to use free website provider. Especially useful as you can upgrade your website to a paid version in the future to com, org, info, etc. Weebly.com is easy to use, there are great tutorials, plus a helpful chat line. It is also a highly ranked site so relatively easy to get onto page one of Google.

Method 25 explains the correct way to use Twitter to gain traffic (not the way most people use it)!

Method 22 Ask and answer sites like Yahoo Answers” and Ask.com where you can ask questions and leave answers to other peoples’ questions. They work a little like forum marketing.

Method 51 Stumbleupon, get your articles voted for and passed around. Don’t forget a good resource comment and link to your website.

There are ways to improve your website No 70, 56, 53, 43, 36, 35 to gain more traffic.

The above are just a few entries to show the versatility, some will appeal to you more than others but so many ideas to implement you will never wonder what to do, just when will you have the time!

So if you are an online marketer I hope you will find this little inexpensive book as helpful and full of ideas as I have. Or are you looking for the easiest route into the online world? If this is the case affiliate marketing is the simplest way to start online, if you work with the guidance of a coach. You can start earning commissions in a short time even if you are still learning the techniques.

You will have a great range of best-selling products provided for you and professionally written order pulling sales pages, plus up-to-date training. It is in your coaches interest to help you as they will be earning when you earn too. Affiliate marketing is a fun way to begin online with the security of knowing you are working to a tried and tested plan.

So whatever your online business we all need traffic. Without a ready supply of customers there is no business. Wishing you great success enjoy your time and location freedom with your laptop

Planning Corporate Events Using the 5 W’s

Many organizations plan events yearly or for special occasions, such as anniversaries or for holidays. These events may be highly successful or they could turn out as a flop when it comes to meeting the goal for holding the event. Event success can often be determined by appropriate planning and decision making. To aid in the success of future events, below are five questions to consider when planning an event.

  1. Why should an event be held? This question helps to determine goals, possible outcomes, and establish an overall theme for the event. Once the purpose of the event is established, a budget must be determined to pay for the event and travel costs must be considered as well. Knowing the event budget and goals before continuing with planning will help to keep the event within the desired scope. Never lose sight of the event goal even if the budget does not allow for everything, there may be acceptable alternatives, so brainstorm along the way to meet all the event requirements.
  2. What needs to happen at the event? Asking this and brainstorming answers is the first step in creating an agenda for the day(s) of activity. The next step would be developing a project plan for event assignments that include pre and post tasks as well as at the event actions. Will there be speakers, announcements, videos, presentations, exhibits, meals, breaks, recognition or award ceremonies, team-building, fun interactive activities, break out training, or discussion sessions? Determine is any particular equipment pr room set-ups may be necessary to facilitate portions of the event. Decide what type of print materials may need to be available for the event then begin putting that together and arranging appropriate copies and communications.
  3. Who should be invited to the event? Is it for a particular department, a set of executives, one or more work teams, individuals who achieved something, or the entire company? Would this event be something to consider inviting key or potential customers and vendors to? Consider whether a keynote speaker or other special speakers should be part of the event. Also whether people with special skills such as event planners, coordinators, moderators, or facilitators are needed for the success of the event or if this can be done in-house. If someone with speaker or special skills is needed determine how arrangements for them get made and how this might this impact the budget. Also decide what communications need to be sent to those attending and working at the event plus what follow-up is required and when deadlines should be.
  4. When would be the best date(s) and times for holding the event? Determine the length of tine required to accomplish the events goals, and then select three preferred date options to allow for finding a location. The event may be a half day, full day, or over several days. Advance planning makes it more likely to get the perfect location for the event during the preferred time period. As soon as the date is set, start sending communications to potential attendees so they can put it on their calendar. Then continue sending monthly reminders with new tidbits about the event to maintain their interest in attending. Be sure to send a final date/time/location reminder two to five business days before the event.
  5. Where is the event to be held? After determining the happenings and attendance, a location that meets all the needs plus catering options can be selected. Consider whether the event should be held in the local area if it is a short time period and where most attendees are located. Be sure to consider travel requirements and communicate any special instructions for getting to location for locals and others outside the area. If the event is multiple days and the selected location is away from the work area, after-hours activities or entertainment may also need to be considered. Before selecting a location, also determine if some activities are to be done outside or if everything will be done indoors.

To make an organizational event successful, whether it is for a special occasion or a yearly event, start with the five questions above when planning. These questions and associated planning should increase the chances of an event successfully meeting the organization’s goal instead of being a flop where people after the event did not know why they spent their valuable time there.

Bed and Breakfast Franchising

If you are looking to open a bed and breakfast for whatever reason, I would like to tell you that you have made a great choice. You should know that it is going to take some time to fully establish your bed and breakfast, unless you choose a franchise. The most work in establishing a bed and breakfast business is the planning.

Having a bed and breakfast franchise is great but you should do the proper amount of research before you have completely made up your mind. First, do you know what a bed and breakfast is? A bed and breakfast is a cross between a very nice hotel and your home. If you are looking to start a bed and breakfast business then you should know that it is not like a regular hotel, it does not have fifty to one hundred rooms. One bed and breakfast will consist of four to ten guest rooms with bath, a large living area, and dining room plus a great kitchen.

If you plan on a B and B business you may also want to keep in mind that the owners live at the Inn. The owners at the site treat it as their home and act as if the travelers are their guests, which they are, just paying guest. The guests in the B&B business expect to be treated very well.

When running the B&B Inn you should not forget about the actual breakfast. You should make sure a nice home-cooked breakfast is available for your guests each and every morning. You should make this breakfast available in a commercial dining room, as-well-as, in the guest’s own room; it’s your choice on how you want to handle that situation.

Today it seems like bed and breakfast franchises are very popular and are beginning to rise into public view more and more every day. When starting your B&B you should know you are going to have a lot of competition. In the 1980’s the SBA records show only a handful of properties for B&Bs, (approximately 1,000 properties hosted around one million guests). Today you will find 28,000 properties that are hosting 50.5 million guests.

If you are starting a bed and breakfast for profit, you should choose a franchise that is very popular. Your B&B business will be as successful as you make it but remember it takes time to start your B&B Inn and franchising can make the job easier. B&B inns date back to the Roman Empire and you know what they say; Rome wasn’t built in a day.

The 5 P’s of Team Design and Development For Managers

Teams are a useful business tool for process and quality improvement, which may lead to higher customer satisfaction or cost reduction. Many managers recognize the benefits teams may bring but do not properly consider what it takes to get a team functioning in the direction management desires. When forming teams, manager should consider the purpose, member participation and placement, as well as team processes and plans. With the 5 P’s of purpose, participation, placement, process, and plan, management can better design teams and determine development needs.

Purpose – Will the team clearly understand why it exists, what it is to do and how it will know they are successful? The team and management must agree to written purpose or mission statement so that they are working together in a common direction towards solutions that meet their overall purpose. Team goals and management deadlines should align with their overall purpose and will serve to guide performance and help them meet challenges.

Participation – Who would be the best people to include on the team and how large should the group be in order to accomplish its purpose? Management needs to consider necessary skill sets, professional attitudes, and process knowledge when selecting team members. In addition, for membership at the formation of team or as personnel needs grow, look for a balance between personality types for both task and people focus to be included so the solutions team may design will be more diverse and innovative to achieve team purpose and required work.

Placement – Where will the team members be physically located and how often should the team plan to have meetings? If the team is to be an intact work group, this may make some things simpler but the group will need a meeting room for complex problem solving. If the team is spread over multiple sites, managers will need to consider costs and possible problems team may have due to culture or time differences, and then determine whether travel for some meetings is required or if any special equipment is needed for members to meet regularly via phone or on-line.

Process – How will the team get to where it needs to go in order to accomplish its purpose? The members should develop and agree to their ground rules, any constraints that management may set related to decision-making authority or functional boundaries. Initial team training should include meeting management with a suggested meeting agenda and record-keeping formats, interpersonal communication, problem solving, and if relevant to team’s work include process mapping.

Plan – Will the team acknowledge when its project or assignment will be complete and know what it needs to accomplish its tasks? If the goals are specific to their purpose and the team agrees these are relevant and achievable goals, then the team needs to agree to a timeline for goals and a way to measure how they are doing towards goals. Not only should the team and their management define work deadlines and expected milestones in its goals and schedules, but it should also include necessary training to acquire cooperation and task related skills.

Considering the 5 P’s of purpose, participation, placement, process, and plan, management can design better teams and plan their development needs accordingly. Recognizing the benefits teams can bring to a business or organization is good, but teams are only effective when management understands what it may take to get their teams moving in the desired direction. Well designed and developed teams only become a useful for process and quality improvement when managers consider member selection for best participation and preferred placement along with the team’s purpose, process and plan.

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