February 2023 - Page 10 of 11 - BOLLYWOOD SURKHIYAN

Best Small Business Tips and Ideas

Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.

10 basic tips essential to start a business successfully.

Tip 1: Get inspired and Love your idea

Every business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.

Tip 2: Do Your Research / learn everything about the business

You’ve recognized your big idea, now it’s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.

You can identify this need in many ways by doing research, focus groups, and even trial and error.

As you search the market, some of the questions can be:

• Is there a need for your anticipated services or products?

• Who needs it? (Target Costumers)

• Are there other companies offering similar services or products right now?

• How is the competition?

• Can or how will your business fit into the market?

Tip 3: Make a Business Plan

You need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.

Even if you don’t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.

In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.

Tip 4: Planning Finances

Opening a small business doesn’t have to involve a lot of money, but it will involve some investment.

There are a number of methods you can fund your small business:

• With Small business grants

• By Financing

• With Small business loans

• Or Angel investors

You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.

Tip 5: Business Structure

Your small business can be an individual ownership, a partnership, a limited liability company (LLC) or a corporation. The business structure you might choose will impact in many factors from your business name, to liability, and how you file your taxes.

You can choose an initial business structure, and with time re-evaluate and change your structure as your business grows and needs to be changed.

Tip 6: The Business Name

The name you choose plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the possible consequences as you explore your options and select your business name.

Once you have selected a name, there is the need to check if it’s trademarked, currently in use and if stills free you will need to register it. A individual proprietor must register their business name with either their state or county clerk. Corporations, LLC, or limited corporations usually register their business name when the creation paperwork is filed.

These days you need to have a website, so please don’t forget to register your domain name once you have selected your business name. The best domains and more valuable online are the ones ending with .com.

Tip 7: Licenses and Permits

There are a range of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are placed. You will need to inquiry what licenses and permits apply to your business during the initial process.

Tip 8: The Business Location

Setting up your place to work is essential for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to reflect about your place, equipment, and overall setup, and make sure your business place works for the kind of business you will be doing.

Tip 9: Accounting System

One of the most essential systems for a small business is an accounting system. Your accounting system is essential in order to build and manage your budget, set your charges, conduct business with others, and file your taxes. You can set up your accounting system by your own, or hire an accountant to take away some of the work.

Tip 10: Promote Your Small Business

As soon your business is up and running, you need to start attracting customers. You’ll want to initiate with the essentials by writing a single selling offer and building a marketing plan. Explore as many small business marketing ideas as you can so you to choose how to promote your business most successfully. Completed these business start-up actions, you will have all of the most important small business bases protected, and be prepared for small business success.

15 Business Ideas to Generate Extra Income

If you want or need to start a side job because you still need to wait a little bit longer to start your own business, here are 15 suggestions for you.

1. Make money Blogging

If you enjoy writing, find a theme you’re passionate about and start a blog dedicated to covering that theme and anything else interesting you enjoy to talk about. All you need is a laptop, some time, and inspiration to consistently write. It can start as a hobby and turn into a business over time. Creating a blog is free, but if you want to look professional it can cost less than $ 12 per month.

2. Buying or selling on eBay

Thanks to internet there are more opportunities to make money than ever to buy and resell products for extra money. There are lots of people buy at a discount and resell them on eBay for profit.

3. Freelance writing

If you’re great with words, you might be capable to find some work as an online freelancer. A variety of publications need online content in the form of product, stories, service descriptions, and reports, and if you have the talent and ability, you could easily be the one to create them. Luckily, all you need is a computer and Internet connection to get started. You can start here freelancer.com

4. Social media expert

Now a day almost everyone uses Facebook, Twitter, and Pinterest, but did you know that many companies are willing to compensate people to support them managing their social media accounts and sometimes you can do it part-time from home. If this appeals you, to find social media jobs you can start by writing companies with a social media presence and visiting sites like Elance.com for opportunities.

5. Proofreading and editing

Do you have strong English skills and outstanding grammar? You may have chances to work as a proof-reader from home. Marketing for this can be hard; seek out those who might actually be able to use your services and advertise directly to them.

6. Virtual assistant

Many companies and individual professionals like having someone who can check and answer their email, organize task lists for them, someone who can update their calendars, and perform other administrative tasks, with minimal communication. The best of being a virtual assistant is that you can offer this service from home with a good Internet connection.

7. Website design

If you know a little bit about web design you can approach small businesses in your community, as they could use a very basic web presence to tell others about their business. These businesses usually don’t have a large budget for websites and create a great yet simple website is for you, get a bunch of clients from your local community, create sites for them, and maintains them for a small fee. You can easily get enough businesses to have a nice side business of your own with a low investment.

8. Affiliate marketing

Certain types of online businesses will pay you to promote their products and encourage sales. If you’re interested in learning more, check out affiliate marketing programs such as Click-bank, Commission Junction, and these websites are trustworthy and you can earn money by posting their products in your blog, website or Facebook. The secret of online business is all knowing targeting the right public and marketing efficiently. It can be overwhelming with all the information available online as more than 50% of the information is just a waste of time.

9. Become a business or life coach

If you are a good speaker and passionate about the business world and able to inspire and encourage others in a unique way, you could marketing your services as a business or even a life coach. Take your passion and expertise to the next level giving advice and suggest actionable steps people can take to progress their professional and private lives.

10. Start a resume writing service

If you’re excellent at writing remarkable resumes that in the end result in people getting the job, contemplate advertising those services. Most of your work will spin around writing, editing, designing, and proofreading, so you will only need few supplies outside of your computer and basic software to get started.

11. App Developer

Web app development is the creation of application programs that reside on remote servers and are delivered to the user’s device over the Internet. Now a day you can do apps with software’s you don’t really need to be a weirdo to do it, you can be an app developer for Facebook for instance and of course you can do it part-time and home based.

12. Business Consultant

If you are high organized and skilled being a good problem solver this job is for you. Companies bring Business Consultant to identify their problems, provide solutions and optimize companies. The only investments are your skills.

13. Data Entry Service

Many companies and online businesses require some type of manual information tracking, creating a vast amount of data entry work. Although there are many work-at-home scams related with data entry work, there are a lot of genuine chances available for genuine data entry businesses. If you are an excellent typist with an eye for detail, a data entry business is a great idea for you.

14. Freelance Writer

If you have the skill to write and inform people in a certain area, you can write small books or guides and sell them online, the biggest books platform is Amazon.com, where you can display your books for free and when they are sold, you will receive a percentage from the selling. Payments are made every month depending on your sales. Investment is only your time to write and imagination.

15. Internet Researcher

The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher. Search for this kind of job online or about a company which is looking for this of service.

I give you only a glimpse what you could do, and these are just a few ideas, but many ideas were left behind.

First of all I advise you to think what you like to do as a hobby or in your free time, why don’t you make profit from what you are doing already?

You have the world as your disposal, but for a business to work out the first thing from all things is, it doesn’t matter what you intent to do, but you have to love it. If you love what you do it doesn’t feel like a job, you will be doing it with joy and this way you will be successful.

There are some side business opportunities that have grown more common in the past few years. And thanks to internet you have much more opportunities, ideas and help to develop your business.

Small Business Ideas: How to Plan a Small Business

Thinking of starting a small business? Planning and growing a small business may seem daunting, but it can be a lot of fun. However, it does require some careful thinking and planning.

You need to learn what it takes to start from scratch and succeed. Weigh all the pros and cons before making any decision.

You are the person most capable of planning, building, and running your business.

First, ask yourself questions, to discover what dream is driving you. Learn how that will be expressed in the business you envision.

* What kind of business do you wish to start?

* What kind of service or products will you be offering?

* What needs expressed by your market, do they fulfill?

* Who will buy these services and products from you?

* How do you plan to finance this project? Do you know where financing can be found?

* How will people learn about your service and products?

* Where will your business be located?

Planning and Decision-Making

Considerable planning, important financial decisions, as well as legal steps, go into setting up a small business.

Financial Planning is vital during the overall business planning process. It includes:

* Financial planning and funding sources

* Pricing

* Record keeping

* Managing costs and expenses

* Cash flow forecasts and monitoring

* Analyzing sales results

* Contingency plans and financial reserves, including long-range financial planning

Operational Planning examines everyday production processes and management issues. Day-to-day business activities are also included.

* Acquiring suppliers.

* Employee hiring.

* Evaluating and choosing production methods.

* Product handling and delivery, etc.

* Choosing reliable, secure suppliers, who can provide raw materials and other quality supplies.

* Decisions about inventory and where to store it.

A legal Framework means the considering and adhering to all legal requirements, surrounding the setting up of a small business. It helps you evaluate the following:

* Types of business ownership

* Business-related legal requirements regarding safety, health, employment legislation, etc.

* Tax liabilities, including income tax, government insurance contributions, and VAT, etc.

Insurance includes numerous measures you have to take to secure your business.

Marketing: How a venture and its products and services, appear to the world.

* Marketing is all about identifying the needs of consumers, and satisfying those needs in a profitable manner. It is essential to identify the level of demand for your services, within the market you have decided to target.

Website: You need to build a website that tells your audience about your business, or helps you sell online. It needs to reflect your vision and commitment to quality.

Networking: The type of people you ought to know, and how you can meet them, so as to make your business succeed.

* Networking is becoming increasingly important for small businesses and is a key part of the marketing process.

* Take an inventory of all your contacts and relationships, seeking out those who can help your business.

Self-Development: Examining your skill set, and what more is needed for managing a successful business.

* Looking closely at your talents and current skill set, to determine what you still have to learn.

* Seeking ways to shorten the learning curve, with assistance from a mentor, a partner, or skilled employees.

* Online or local courses can also be of great benefit.

Future and Exit: In order to promise long-term success, you need to have a vision of how to expand your business into the future. Above all, you need an exit plan. Nothing continues forever, and you need to prepare to take leave of your business in a structure, controlled manner when the times comes.

Conclusion

Owning a business can be very satisfying and is certainly the biggest learning experience of your life. Careful planning, an understanding of the type of business you’ve chosen, as well as the target market it is supposed to serve, will increase your chances of long-term success.

Floor Plans For Nightclubs – Great Business Ideas For Your Night Club

Nightclubs are well-known for their hot dance floors and cool bars. When deciding on nightclub floor plans, there are a lot of decisions to be made regarding the placement of specific locations within the nightclub itself. There are certain elements that must be included in those plans no matter what type of nightclub is being built.

Nightclubs Need a Bar Area

Nightclubs must have a bar area for patrons to enjoy. Plans for a new nightclub must include plenty of space for a bar and seating for the bar’s patrons. The bar should be in close proximity to the dance floor so that thirsty dancers won’t have far to go to enjoy refreshing alcoholic beverages. This needs to be taken into account when deciding on the placement of the bar in the plans.

Nightclubs Must Have a Dance Floor

Every nightclub must have a dance floor. The nightclub floor plans should include square footage for the dance floor area. This area needs to be large enough to accommodate dancers, dance contests, or any other event that could possibly take place inside the nightclub.

Nightclubs Need Smoking Areas

Many of today’s nightclubs do not allow smoking in certain areas such as on the dance floor. In that case, the floor plans should include a space for smokers to use. Some nightclubs have an outside porch or terrace for smokers while others designate a small space inside the club for smoking patrons.

Some Nightclubs Have Restaurants

Some nightclubs also have restaurants inside their doors. If that is the case, the nightclub floor plans will need to include space for a kitchen area as well as seating for the restaurant’s patrons. The plans will need to separate the spaces used for the restaurant, bar, and dance floor.

Nightclub Themes

The theme of the nightclub being built will also determine the type of plans needed. For instance, a nightclub with a Vegas theme in Las Vegas might need to have extra square footage in the plans to accommodate slot machines or poker tables. An exclusive nightclub may want to find floor plans that include private rooms for VIP guests or private parties.

Leasing or Building a New Club

Depending on whether the nightclub building is being built according to new plans or using an existing space, nightclub plans may have to be altered. If the nightclub is being housed in a new building, any plan may be followed and built to the correct specifications. If a nightclub is being housed in a leased space or in an existing building, the floor plans may have to be altered to suit the existing building.

Nightclub floor plans need to meet specific requirements depending upon the theme of the nightclub and the requirements its owner sets. Different plans will suggest varying locations for the placement of the bar, restaurant, dance floor, and smoking area. Plans will also vary based on square footage needs. There are a lot of choices when it comes to planning for a new nightclub.

Dubai Can Be Real Hot And Cool Both

There is more about Dubai you should know apart from its breathtaking skyline and the trade and commerce. Specially, if you were about to finalise a travel plan to one of its famous sea beaches. Things like the law, political system, weather and traffic congestion are some of the key areas that require attention. This article gives you an account of the same important issues before you embark on with your much awaited sojourns.

Historical Background

Dubai was one of the first emirates to join the UAE, a unified group of seven Muslim majority states, when the British forces finally left the Middle East in 1971. The area is surrounded by Saudi Arabia and Oman and the shorelines unite with the Persian Gulf and the Gulf of Oman. A Supreme Council of Rulers is the governing body of the United Arab Emirates. This council consists the seven ruling Emirs as its members, who in turn appoint the Prime Minister and the various Cabinet berths for the federal government. Note that while the Supreme Council of Rulers has overall control of the complete UAE, Dubai is famous for the high level of autonomy that it maintains as far as its local development issues are concerned.

Normal Weather

Since the Emirate of Dubai is in the Middle East, the climate is naturally sub-tropical and what you might expect from a desert in the neighborhood. This is good news in terms of clear skies all the year. There is very little rainfall and most of it takes place during the winter season. Temperatures follow an extreme trend with the daytime temperatures of summer touching the 48 degrees Celsius, and the winters the 10 degrees Celsius marks. January is the coldest with an average temperature of around 24 degrees Celsius, while the hottest month of July may report back an average of 41 degrees Celsius mark.

Population Estimates

The United Arab Emirates constitutes a population comprising that of the ethnic Arab community and a huge number of expatriates from India, Pakistan, East Asian countries, United States and the members of European Union. The region has been witnessing an insessent inflow of the expatriates due to the ongoing trade and commerce activities, and this can be visualized through its sharp rise in population since 1995. It shot up to 3.1 million in the year 2000 from the 2.4 million mark in 1995.

The population registered in the case of Dubai was 689,000 and 862,000 in the years 1995 and 2000 respectively. Most of these counted people reside within the urban areas of Dubai, while a tiny fraction prefers living on in the neighbouring countryside farms.

Language, Holidays, Local Time and Religion

Arabic is the official language of UAE, but also spoken are some other languages. English enjoys being the medium of communication in the majority of trade and commerce activities, while Hindi, Urdu, Malayalam and some other dialects are spoken by the expatriates from India and Pakistan.

Dubai’s standard time runs four hours ahead of GMT and keeps unchanged through out the twelve month period. It runs one and one and half hours behind the Pakistan and Indian standard times respectively.

Islam is the official religion of all Arabian countries including the UAE. Dubai is no exception either in this context. As a result, the Muslim holidays and festivities assume a very significant role in its normal life. These holidays may keep varying from one year to another as per the Islamic calender.

Visa Issues and Transportation

Visa rules can vary for the travellers from different nations. Citizens of the western block of nations may walk out of the airport with a visa on their arrival. Visitors from the rest of world are not allowed the same kind of luxury though. Those who may be looking forward to carrying on with their business activities will have to get somebody local sponsorship first.

Buses and taxis are available for the transportation within Dubai, but it may not prove sufficient to those who may have plans of going outside of the city area. Hiring private vehicles is a much preferred option for this reason these days. Roads in and outside of Dubai are advanced in nature, but the general traffic sense may not prove out to be that much appealing. Be wary of driving on Dubai’s roads, if you were not fully aware if its existing traffic hazards, like the disorderly driving on the roads within and the wandering camels off the city limits.

Dubai’s government has initiated some steps recently to improve upon its general traffic scenario. There are several projects planned to carry out this task, including a floating bridge over Dubai Creek, upgrading of the First Interchange with a three-tier interchange, the Dubai Outer Bypass Road and the Sufouh Roads Network etc.

FM Radio: Hot Favourite Among the Present Generation of Hyderabadis

Radio is now back again as the centre stage of entertainment in the Hyderabad city. Justifying the popular saying ‘Old is Gold’, radio, with the advent of FM, became the hotspot again. FM radio has made its comeback in to the mechanical life of Hyderabadis at the right time. The diverse variety of entertainment programs aired by different FM radio channels is one of the key aspects that obliged people to consider radio as one of the important entertainment media.

Hyderabad is a cosmopolitan city; people from different cultures and traditions stay and work in Hyderabad. Entertaining this diversified group of people is not that easy. But with the unique range of programs tailored to meet the tastes and interests of different people, FM radio became popular within a very short span. Let us drill down into this topic further and look at different factors which swayed Hyderabadis to tune into FM radio.

Availability of portable and affordable FM radio systems:

Besides, being available in pocket radios and small compact boxes with built-in speakers at an affordable price as low as Rs.100, FM radio is also available as an add-on application in every model of mobile phone, even in basic models. Thus, the availability, portability, and affordability made it popular among different groups of people. From housewives, small business owners, petty shops, students, to employees, all are frequent listeners of FM radio.

Radio is part of daily routine for many small businesses and households in the city.

Once tuned in, the owners of petty shops like hair cutting saloons, tailoring shops, beauty parlours, vegetable shops, etc., and also the drivers in APSRTC buses, cabs, and autos continuously listen to different programs until they log off from their jobs. Even for many housewives it is a favourite past time. For many students and employees who commute by city buses and personal vehicles to their workplaces, it is like a mobile entertainer. They listen to it on the way to their destinations and enjoy their journey.

Unique features of current gen Hyderabad FM radio:

Latest technology, quality of service, interesting programs, reaching a wider range of audience distinguished FM radios from the old ones. Now, let us see what the unique features of current generation FM radios are:

• Best company during long distance traveling!

Be it students or professionals, no one can escape long and tiresome journeys in Hyderabad. With most engineering colleges situated in the city outskirts, students have to spend more than 2 hours on their to and fro journey. Hence, it is quite common to see many students hooked on to their mobiles, listening to FM radio, during their journey. Even their college buses, can’t do without radios.

With most companies being situated near to the outer ring road, commuting for work takes not less than 3-4 hours, especially if the people are moving from one corner to the other corner of the city – Dilsukhnagar or Medchal to Hitech city. Hence, the only entertaining and lively company one can expect during such long distance traveling are the FM radios.

• Not just entertainment, functional and live updates too!

Traffic updates! Hyderabad traffic woes are atrocious – this is why most of the Hyderabadis even in their busiest schedules or in their serious mood will not forget to tune to FM radio. Traffic updates every 30 minutes are surely of great help to divert and take the easiest possible way.

Apart from the traffic updates, many of our FM channels offer a quick wrap up on different events, programs (schedules), the list of most important events and their venues in the city, news updates, score updates during cricket seasons – perfect to plan your day or weekend. Besides, there are news updates at least once in a day. Also, to know any sudden political update or important news, these FM radio stations are great sources to keep you on toes.

• Programs in sync with local flavour and with a touch of international and national flavour!

Any show that is just not a typical Urdu-Telugu mix-up, is hard to get noticed by Hyderabadis. Though, Hyderabadis are fans of all kinds of music, the conversations in a typical Urdu-Telugu-English mix slang appeal to Hyderabadis a lot, and importantly they reflect the cosmopolitan culture of Hyderabad. Besides Telugu, English and Hindi songs are also played.

Few shows like ‘Full to Bindaas’ in Red FM is purely dedicated to Hyderabad audiences who enjoy the native slang (Telangana Urdu-Telugu mix) of the RJ Prathika. Other shows such as, ‘Gabbar Sher’ in Radio City, which is a compilation of funny shayaris inspired from Hyderabadi Muslims, is a great hit equally among Hyderabadis as well as non-natives.

• Reaching out to listeners personally!

Participation of audience is always part of radio culture, but only the way they participate has changed now. Phone calls, e-mails have taken the place of letters. To request their favourite song or to comment on a topic or to have a casual talk with their favourite RJ, people find the direct interactive phone-in programs highly interesting.

Some of the popular shows:

Many innovative, entertaining as well as informational programs with unique concepts are being aired these days. If a few shows are a hit among the public for their concepts/ideas, few are because of the RJs. The following are successful in entertaining the Hyderabadis.

• Morning shows like ‘Happy Mornings’ (Big FM), Hello Hyderabad (Radio Mirchi), etc.

• Comedy skits like ‘Breaking News Babu Rao’ (Radio Mirchi), ‘Raj Ke Saath Bakra Bajega’ (Red FM), etc.

• Programs airing old songs such as ‘Cassette classics’, ‘Geetanjali’, etc. (Radio Mirchi), Kal Bhi Aaj Bhi (Radio City).

• Special programs like ‘Kitty party’, which are specially meant for ladies

• Programs with only English songs like ‘Heart’, ‘Heart of Matter’ (Rainbow FM)

• Listener choice shows such as ‘Aap ki Farmaish’, ‘Jana Ranjani’ (Vividh Bharthi)

• Programmes like ‘Big Charminar’, Paanch Pataka (Red FM) that play 4 and 5 songs continuously at every top of the hour without any break.

Apart from these, other program forms such as contests, phone-ins, latest film songs are highly appreciated by Hyderabad listeners.

Entertaining the present net-savvy generation through an age-old entertainment format is highly challenging, but the FM radio has overcome the challenge successfully.

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

6. Security

The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

– security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

– security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

Cheap Ad, Cheif Trade

Introduction

Just a child then, when television broadcasting had begun in a makeshift studio at Akashvani Bhavan in New Delhi. A low power transmitter and 21 television sets were used as foundation stone for this globalize television broadcasting in 1959. Really, it is a great achievement for those who had witnessed that particular occasion. Bhaskar Ghose, former Information and Broadcasting Secretary shared the joy of that moment, “images of a gramophone record were being shown on television as the music blared away.” (Kohli 2003, p. 59) That gramophone picture and fantastic music became a landmark for Indian television broadcasting. People got more than enough what they have visualized as television before.

A new appliance entered into our periphery with its uncommon characteristics. Have you ever thought about the family members of a newborn baby? Every day and every moment, they are anticipating some changes in their child. Like that, we were expecting for new significant changes in television broadcasting.

The journey from 21 television sets to 80 million has been marked by many milestones: Regional Kendras; DD metro; satellite transmission; and cable broadcasting among others. In 1976, television broadcasting was ‘de-linked’ from All India Radio (AIR) with a new appropriate synonym for distant vision (i.e. Doordarshan). As a public service broadcaster, it was also claimed as an ‘advertisement-free’ electronic media. The revenues for Doordarshan were funded through a combination of television licenses and allocation from the annual budget. But the need of advertising revenue was felt by DD only after the telecast of first commercial on 1st January, 1976. Though the advent of commercial could fulfill only 1% of Doordarshan’s budget, however later advertisements become the only major source of revenue for Doordarshan.

Cable Television Industry

Cable has grown from an apartment connected together in 1980s to coverage of nearly 42 million households in India. During the last decade, the cable network mushroomed as an industry. There are about 280 channels that beam their signal over India. Generally the MSOs are delivered 80 channels (31 are pay channels and 49 free-to-air channels) to the viewers. Gradually the large broadcasters or cable companies stepped into this business as multi-system operator (MSO). They had the capacity to set up a large control room and subscribe maximum number of pay channels.

Now the cable industry is fragmented with over 40,000 cable operators. These cable operators are controlled by MSOs. Some major MSOs in India are Siticable, IndusInd Media, InCable Net, Hathway Cables, Sun TV and RPG Netcom. They are not only controlling the four metropolitan cities but have also covered some major cities in India. Siticable has the highest market share (5.4 million) of Indian Cable industry while IndusInd Media has its subscription base of four million homes.

Multi-system operators (MSOs) are backed by large corporations to invest money in this business.

Siticable is a joint venture between Zee TV and Rupert Murdoch’s News Television. InCable Net is managed by the Hinduja group; property baron Rajan Raheja’s Hathway Cables has come out of nowhere to become a powerhouse over the last couple of years; the most dominant cable force in south India, Sumangli Cable Vision is run by southern media baron Kalanithi Maran; and RPG Netcom is promoted by the RPG group, who holds sway over West Bengal. This is just like any other business. Think of MSOs as a wholesaler of the signal while the small cable operators (SCOs) are the retailers of the trade.

Obviously, these small cable operators have a control over the viewers. They collect subscription fee from the cable home every month. Barely 15-20 percent of every subscriber’s share goes to multi-system operator. Though, this monthly cable charges vary from place to place, the MSO’s share is almost equal everywhere. The multi system operators (MSOs) know that it is very tedious task for them to touch the threshold of the last mile. So, they don’t have any direct control over the cable homes. But in some cities like Bhubaneswar and Trivandrum, the MSOs have controlled the cable homes directly.

Let us take an average of Rs. 100 per subscriber per month, India’s 61 odd million cable and satellite households shell out a cumulative Rs. 61 billion. This is one major revenue stream for the cable operator/MSO. After launching of pay channels, they are looking for any other source of revenue to get more profit in this trade. If you consider the structure and the way revenues flow through it, then the cable industry is just like a pyramid. The satellite channel broadcasters are up-linking the signal from their earth stations and these signals are captured by the multi system operators. The small cable operator (SCO) distributes the feed in his territory which covers between 200 and 300 households of its neighborhood. The main aim for cable connection is to get clear reception and enjoy matinee and night show cinemas, which was telecast in the cable channels.

These cable channels belong to MSOs like SitiCinema belongs to Siticable, CVO belongs to InCable and C-News belongs to Hathway. In small towns, the small cable operators (SCOs) also have their own channel in which they telecast Hindi movies, regional movies, songs, religious discourses, fairs, community games and regional news. The cable operator has all type of control over these channels. If any blockbuster movie is to be telecast in cable channel, they have given a prior notice to their viewers about the timing of the movie. Sometimes, they also use this channel for some statutory warning (pay your monthly fee on time; else without notice your home will be disconnected from the network.)

Some local advertisers were interested to show their messages as scroll item in the bottom of the television screen. Instead of advertisement tariff, they pay very less amount to the cable operator for their service. At the beginning, they have accepted the money as an extra income. However, son they got a positive response from their consumers. Gradually, this became another growing stream of revenues, which so far has gone unnoticed.

Cable Advertising

From scroll item to message plate, from animated to full-fledged television ad, the cable ad have passed through various stages of growth. As we know, television is one of the most expensive and effective media for mass advertising. If you are booking for a television slot, do not forget that it is very expensive. For a prime time 10-second commercial in a national television channel will cost several thousands of rupees. So, television advertisements are out of reach for most small and medium sized businesses.

As far as small business is concerned, it has its own target consumers and those consumers are confined to a particular geographical area. Television advertisement lacks the ability to restrict your advertisement to closely target audience. Sometimes the marketer feels that advertisement is the only way to enhance the sale. Instead of choosing a proper channel, the marketer advertises in different slots of different programmes in different channels. Many times, the investment may not be very productive as per your expectations because thousands of people may not be interested in your product so they may skip your advertisement.

The taste and choice of the consumers in the developing countries are more vulnerable to that of developed countries. After globalization, the multinational companies entered the market with different promotional activities. Advertising counted as a major activity in which local brands had to face stiff competition with their multinational counterparts. Even the best local product may not survive in the market unless it is advertised. On the one hand, they have to advertise their product to survive in the competitive market. On the other hand they have to choose a media which touches the grass root level.

Cable TV provides a solution, especially for small business. Cable TV advertisements tend to be less expensive, even though their audience is huge. Almost half of all Indian homes subscribe to cable. In a research it is found that cable’s subscribers watch more television and belong to higher income groups. Cable also has the ability to send your commercials to specific parts of town and neighborhoods. If you have a product or service that can be visually demonstrated, cable television can work wonders.

Before cable television the local advertisers have very less opportunities to advertise for their business. In small towns, they were distributing some leaflets or advertised in the local print media. In some cases, they did not get the proper channel for advertisement. I spoke to a small marketer about cable advertising. He expressed that generally in two situations they prefer to advertise.

(1) When they want to create awareness about the shop or product.

(2) Whenever they are offering any discount/rebate, they are heading towards advertising. Before cable advertising, they used outdoor advertising (leaflets, hoardings, etc.) for the purpose.

After advent of cable advertising, they are spending more revenue in this channel due to instant result. Sometimes, after a few minutes of telecasting the ad in cable television, the customers rush to shop. Though, they have a limited budget for the advertisement, they take every step in a careful and calculative way because it counts the success and failure of their business. Let’s have a glance on overall advertising industry in India.

India has one of the lowest advertising spends to the GDP ratios in the world. If you compare with developed economies – UK (1%), Germany (0.8%), France (0.6%), Japan (1.1%) – as well as developing economies – Latin America (1.2%) and China (0.6%), the ratio of advertising expenditure to nominal GDP in India is about 0.4%. On the advertising front, consultancy firm KPMG estimates that the overall advertising pie was Rs 118 billion in 2004. Press advertisements took a share of 48% followed by television with a share of 41%. Radio advertising, outdoor advertising and cinema advertising has their respective share 3%, 7% and 1% in the advertising revenue. India has almost 108.2 million television homes with comparison to 213.1 million total homes. Out of these, almost 61 m homes have cable connections. The last few years have witnessed a conscious shift of advertising revenue. Indian companies spent a total of Rs 48.5 billion on TV ads in 2004.

The advertising pie consists of five major advertising channels – print, television, radio, cinema and outdoor. Lack of transparency keeps the growing cable advertising market away from the major advertising channel family. Everyday, every moment, cable ad is stretching its tentacles in all possible directions. That’s why it marches ahead against all other media. Though, print media has a major share in the advertising pie, but unnoticed and unobserved media, cable TV has covered a wide populace of 61 million.

Newspapers have a limited and stable readership with compare to cable advertising. Newspaper readership has declined with every passing generation while cable TV viewership continues to rise. As we know, geographically and demographically radio has reached all the nooks and corners of India. As a portable medium, radio has a very strong grip over the audience during the morning and evening commutes.

Cable TV reaches viewers through out day particularly in primetime viewing hours. But when we think from the advertiser’s angle, cable advertising impresses more than radio advertising because of the visual notion. Cable TV viewers are active, because TV itself is an intrusive, emotionally charged medium. As a big brother, broadcast TV covers a large number of diversified viewers – even viewers with no interest in the advertised product or service. Cable advertising can target the approximately exact consumers through unique programming that appeals to their interests and lifestyle choices. In the same time, having all the features of big brother, cable advertising prices are very low and cost effective because cable TV offers less waste through more strategic program targeting. Now let us familiarize ourselves with the advantages of cable advertising.

Advantages of Cable Advertising

If you compare cable advertising with the television advertising, you will find a very thin line between them. Cable advertising offers an audio-visual medium, motion, colors, like television advertising with an additional benefit (i.e affordable rates). It also has the ability to cover geographically and demographically target specific customers. The peripheral area of television may be larger than cable television but this is targeted at the ‘right’ customer. However, as a business strategy, every marketer wants to increase the area of the marketing sphere. So, they give first preference to the television channel. But due to high advertising rate, they cannot afford it for long time.

In many cases, some small makers may advertise for a limited period in the prime time. Others may choose a non-prime time slots if they want to have any long-term frequency. Unlike having a big budget and a particular allocated amount for promotional activities, it is very difficult to survive in the market. That’s why more and more small firms are turning to advertising on less expensive alternative, local cable channels.

Local cable television advertising can be highly effective, and very affordable. It can quickly create awareness of your business, product or service. It also establish your image and educate viewers about your products.

When your target viewers are limited and confined, cable advertisement is a perfect channel for micro target groups. You can compare cable advertisements with other television advertisements, cable advertisements are very cheap. You can achieve frequency on a limited budget, which often moves fence-sitters into action. Televsion advertisements may be missed by viewers due to bouquet of channels and the cable viewers are always in a fickle mood to switchover from channel to channel. There are many cities in India, where the viewers watched cable channel for their local news, films and some non-fiction programmmes. Because the private satellite channels are either in Hindi or English. In some states, you will find private regional channels. But in maximium states, the viewers have to satisfy with the only Doordarchan’s regional channel because they have no aternatives and the viewers need more entertainment programmes.

Cable operators take this opportunity by telecasting some regional films, songs and local news. It is also found that, these cable channels have a large viewership in compare to other satellite channels. So for a local advertiser, cable channels allow to communicate enough information to prompt people to call for an appointment, send in an order or request additional information. If you think about the medium’s cost in terms of the number of the number of people it will reach, then it will be the unbeatable vehicle for your advertisement. You can enhance and stretch the power of other existing advertising you might be doing. Though televison overcomes the barrier of literacy which is a major obstracle as far as print media is concerned.

In cable advertising, you may be able to reach a different segment of the population, one that doesn’t read newspapers or magazines. Overally, it fulfills all the functions of television advertising with a cost of less than the print media.

InCable is a leading cable and satellite distributing company in Hyderabad and subhurbs. The MSO distributes the signals through a single control tower connecting to small cable operators through optic fibre cable covering a radius of 30 Kms. In the local cable channel, InCable telecast two telugu news programmes, three movies (two tulugu and one hindi) daily. Though it telecast basically two types of programes, the ad tariff slots have catagorised into morning, matinee, night and news slots.

ETV Oriya, a 24 hour satellite regional channel, telecated oriya programmes exclusively for oriya viewers. This regional channel has covered larger geographical and demographic area than cable channels. ETV Oriya telecast at least 20 programmes round the clock. The ad tariff in a regional channel is catagorised on the basis of programme’s television rating point (TRP). In ETV Oriya, the tariff slots are divided in five groups (O1, O2, O3, O4, and O5). The duration of advertisemnt is calculated in 10 seconds. Whereas in local cable channel, the advertiser will be offered two types of slots ( 20 and 30 secconds). The rate for 10-second advertising slot in prime time (20:00 hrs) in regional channel is just 38 times less than regional channel. If you compare the same slot in a national channel, the difference is hell and haven (around 400 times). After this finding, the big advertisers are turned up towards the local cable advertising.

How to place your advertisement in cable

A ten second spot in television is actually equivalent to 80-second spot in cable television. One also has number of choices on the hand. You may produce an advertisement for 30 second spot or you can telecast the 10 second advertisement for eight times. A 30 second advertisement may contain more visual and information, which can portray your sale massage very attractively and effectively. The most important thing is the ability to target specific groups of viewers. A clothing store specializing in kids cloths can advertise on matinee movie. It is not a matter to count number of eyeballs watching your advertisement but a careful targeted audience that gets results for your business.

The next phase is to book a slot in a cable television.

Cable rates are highly negotiable. Some channels will cost more than others. The zones you choose to send your spots to, the size of your town, and the time of year, all have an impact on the spot price you pay. Don’t wait until the last minute to place your spots. Plan weeks in advance. Placing your order early will ensure you get the times and channels you want at a lower price. Call the sales department of your local cable operator. Find out spot rates and coverage areas. Before entering into the trade, make a sketch of your plan. It may need some research and good planning. You should have a ‘second look’ on your advertisement before releasing to the cable operators. Do not leave everything on media sales people, because they are good at devising clever strategies to use your entire ad budget. It is better to trust your own instincts and stick to your plan.

When you are buying cable slot, think horizontally, not vertically, when scheduling your advertisements. In other words, advertise on the same few networks at the same few times on the same few days of the week, week after week, month after month. The goal is to reach the same people over and over again. This is the best way to reach to your consumer. The consumer is exposed to your advertisement repeatedly. The best formula to reach a person with a second and third exposure to your ad is to go back to the same channel at the same time on the same day of the week that you reached him the first time. Do not scatter your ads across many different networks at many different times of the day. Yes, it will reach too many people with too little repetition to ever secure in their minds. It is nothing but to reach 100 percent of your city and persuade them 10 percent. But it is always better to reach 10 percent and persuade them 100 percent.

Conclusion

Due to powerful and persuasive advertising medium, cable advertising is become a smart choice of small and medium marketers. By positioning itself as an alternative to network television, cable television has found itself judged using the same parameter of network television that of mass reach and low cost. If you compare with magazine and direct mails, cable will score higher on its audiovisual capabilities. This is where cable should innovate. Cable industry can develop a time selling framework that lets advertisers buy cable slots on a local cable system basis. Now cable television is booming in a rapid way. MSOs are expanding their business not only in term of the number of subscribers but also in term of number of people employed by them. They should have separate advertising department that looks after this trade. In some cities, the big advertisers are also turned up towards cable advertising. No doubt it is a cheap ad but at the same time it is a chief trade.

Sources:

[http://www.businessworldindia.com/archive/201113/cover1.htm]

[http://strategis.ic.gc.ca/epic/internet/inimr-ri.nsf/en/gr119406e.html]

[http://www.equitymaster.com/research-it/sector-info/media/]

[http://www.mpw.org/cable_why_advertise.htm]

[http://www.etv.co.in/etv_d3/sponsership.php?channelname=Network&fromhome=index]

[http://www.incableap.com/adtariff.htm]

History of the Brahmin Handbag

In 1882, Joan and Bill Martin began Brahmin Leather Works which was a small entrepreneurial enterprise in Massachusetts. The company began in their home where they were to create handbags that would capture the imagination of high society women in Massachusetts. The term Brahmin originally comes from the caste system of India where the elite class, the highest caste, were called Brahmins. The term also means learned one, and denotes one of the highest societies of the Indian caste system of the 1800’s. In Boston, the socialites of those days who were of high standing were called Boston Brahmins. The term was embraced by Bill Martin and stuck ever since.

As the years went by, the Martins realized that the company would amount to much more than a small Boston handbag shop. They soon began working with others to create a brand name and the Brahmin name took off like a shooting star. The high quality of Brahmin bags coupled with their fashionable designs are what made the company a symbol of fashion and the finest craftsmanship. Made of Italian leather and polished with a unique sheen, the bags became popular with the well to do of the New England area very quickly.

Today, while operations are large scale, there remains only four Brahmin handbag retailers. All of these are in the New England area. The company is still very much family owned, but has cooperated extensively with sales professionals from all over the country to promote their products. A recent big step for Brahmin was to collaborate with Dillards to sell their handbags. You can now find Brahmin hand bags in Dillards along with all your favorite high end brands. The only difference is that their handbags will be at a surprisingly low rate compared to other high end brands.

There are literally hundreds of styles and colors of hand bags to choose from. Brahmin has come up with a unique style of naming their purses to categorize them for easy reference. They use girls names like Rosaline, Alyssa, and Dana, to name a few to tell styles apart. You can find a variety of wrist purses, cross body bags, business bags, as well as party hand bags. The list is endless to what you can find. If you would like to locate a specific color and style you can do so easily by logging on to the Brahmin web site which is the official site for the renowned handbag.

Learn Tagalog Online – Getting a Taste of a Beautiful Language

The word Tagalog comes from two words–taga means “from” and ilog means “river.” So tagalog refers to something–in this case, people or language–from the river.

Tagalog is a language spoken by Filipino people, though it’s not the official language of the Philippines. Much of the official language is based on Tagalog, though a native Filipino will quickly tell you there are many differences between the two languages. In general, the official Filipino language borrows more heavily from English and Spanish than Tagalog does. The Filipino people who don’t speak Tagalog may be offended if you refer to Tagalog as the official Fillipino language.

Tagalog is also spoken by small groups of people in other areas of the world. It’s an ancient, native language, filled with beauty and tradition. Many people want to learn Tagalog strictly because it’s a beautiful language. They may also want to learn Tagalog to get in touch with native roots, or because they plan to travel to areas where Tagalog is spoken.

Whatever your reasons are for wanting to learn Tagalog, you have more resources available now than in the past. A quick internet search returns several websites where you can learn Tagalog. You may even be able to order programs for more advanced study.

To whet your appetite, here are a few common English words with their Tagalog translations.

Thank you–Salamat
How are you?–Kamusta?
Beautiful day!–Magandang araw! (This is also the phrase most Tagalog people use in place of our “hello”.)
Farewell–Paalam (Or, for an informal parting, ba-bay.)
Yes/no–Oo/hindi
Wait–Sandali lang
Take care–Ingat ka
I love you–Mahal kita

Another interesting feature of the Tagalog language is their use of the word “po” as a way of showing respect. If you’re speaking to someone older than you, or otherwise worthy of showing deference, you should add the word po at the end of your phrase. So, for instance, if you greet an elder, you would say, “Kamusta po?” instead of simply, “Kamusta?”

Learning any foreign language can be a difficult task, and Tagalog is no exception, but you’ll be rewarded for your effort by learning a beautiful language and joining in an ancient tradition.

Ingat ka!

Why Watch Movies Online?

One of the most popular pastimes is watching movies. Most people love to watch movies. Every person has specific preferences about the type of movies they would like to watch and there are a lot many genres to suit individual tastes. There is hardly any person who does not like to watch movies. The audio visual medium captures people’s attention far better than any other medium. People like the audio visual medium because they can quickly get immersed in it without too much effort. This lets users stay completely disconnected from the rest of the world for quite some time providing thorough entertainment and relaxation. For this reason movies have become hugely popular and perhaps the most popular form of entertainment. The movie industry is perhaps the most booming industry worldwide.

First there were the theatres. People could go there with friends, family and girlfriends and boyfriends to watch movies. A later version of such halls were the drive ins. One could take some time off to go to the theatres or drive-ins to watch movies and they became very popular and made big business. Slowly television came more and more to the forefront and took away much of the popularity and business of the theatres. They were able to offer people the option of watching movies from the comfort and privacy of their homes. Movies began to be available on compact disks and DVD that were playable in players attached to televisions or in computers. These options also gave the viewer a control over the time when he wanted to view a movie. But the viewer still did not have an extensive choice of what movies to watch as it is not possible to keep a huge collection of movie disks at home or many movie files stored in hard drives of computers. Here is where the watch movie online sites began to score.

Online movie databases that let you watch movies online have a huge collection of movies much more than what can be kept at home or an offline library. As a result a viewer has a choice of watching virtually any movie that has been produced and completely when he or she feels like. Sometimes the databases even let the viewer download a movie. The next things of course were sites that gave these services absolutely for free.

These sites often ask viewers to take surveys in order to watch movies online. That is how they put up with the costs. Alternatively they may host ads on their sites. However there are many sites which actually perform surreptitious activities under the cover of being movie sites. They may install harmful software like spywares and malwares on your computer in order to steal important information from your computer and generate spam. However there are certain sites that are free of such things. They have networks with tv shows and movie production houses as a result of which they are able to provide a huge number of TV shows and movies.

The advantage of these sites is that you can choose at will the time to view the shows or movies unlike in theatres and television and you also get a much greater choice of contents than a movie disk library at home or the local parlor can offer.