Tag: Visibility

5 Key Strategies to Boost Visibility of Android Apps on Google Play

With a galore of highly intuitive mobile apps available on Google Play, it becomes difficult to optimise your app and fetch a steady number of downloads. To make your app successful, it is essential to research well and come up with a unique strategy for presenting your app as more performing and better than the rest.

Adhering this fact, here are some of the most productive optimisation tips for boosting visibility of your app on Google Play.

Research and Place Targeted Keywords in the Description and Name

Keyword research has always been an important part of a process which, includes any optimisation strategy meant for a search algorithm. Try to use the set of keywords which, are relevant to the app. Moreover, try to pick a set of keywords which, enjoy the highest Traffic Scores and support the changes to gain a high rank as well.

Boost the Visual Appeal of app

While considering the concept of App Store Marketing, using imagery that serves the interest of browsers is a key strategy to work on. You will have to choose the screenshots which, accurately convey the main features of your app. This, in turn, will offer a good reason to users for downloading your app.

Track Your Progress

It is important to check the ranking of your app for the targeted keywords by using different performance measurement metrics. The different types of measurement metrics help in offering clear insight about effectiveness of the optimisation strategies thereby, allowing users to know their market standing.

Build an Attractive App and Get Good ratings

Build an app which, provides great value to your investment and your app will get optimistic reviews. Getting favourable feedback from users will help in improving the ranking of your app at search result pages of Google Play thereby, helping to drive consumers for making the final decision.

Release Promo Videos

Before buying an app, consumers mostly prefer to see how an app functions. Marketing at Google Play over the Apple Store comes with a huge benefit of including a YouTube clip of the app in action. This serves as a brilliant opportunity for showing customers what the product is, how it works and how it serves as a unique choice and most importantly the reason which, drives people to download it.

A well-built app directs impacts the various performance metrics related to the product. This certainly includes the download growth, number of downloads, installs, number of ratings and usage frequency as well. These facts and figures help in understanding how well the mobile app is performing and whether it requires any type of improvement or not while, optimising it on Google Play.

Why Android App Development Is Beneficial for Businesses Seeking Growth and Visibility

Recent stats about the behavior of customers online have revealed that the use of mobile apps to purchase things and to gather data has increased in leaps and bounds. Today, brands are getting purchase orders through mobile apps and are also able to keep the customers engaged through various ads and activities. Android mobile app development has gained much popularity these days and enterprises are also creating customized mobile apps that solve the customer issues and add value to their business. So, if you are planning to capitalize on the popularity of mobile devices through apps, then Android should be on top of your list.

Developing an Android app can be beneficial for your business if you are willing to reach out to the mass. The smart device and touch screen enabled Google platform is used by more than 80% smartphones and 60% tablets all over the world. So, it can be said that Android is dominating the market with its strong presence. Since the devices running on Android are available at remarkable prices, they are the first choice for the users. It is in fact reasonable to build an android business app for the leading digital market.

Ideal to interact with customers:

Any channel that is adopted to reach the products or services should be open and easy. If users have to purchase devices that are very costly, then your business goals will not be attained. With regular features and upgrades, today’s smartphones offer advanced computing features and are able to match any laptop or desktop in terms of their utility. Since Android mobile users are in large numbers, business owners can often target huge market by creating business apps.

No investment in development tools:

Android comparatively has a low entry cost as it offers Software Development Kits for free to the developer’s community and this reduces the development and licensing costs. Same is with the varied tools and technologies, which are open source and are available for free. Developers are not supposed to charge any fees for the tools that are offered by Google as they are available for free.

BYOD preference:

Android holds over 83% of the market share and this is quite evident. For organizations that are adopting the BYOD policy, it is feasible for them to opt for Android as their enterprise app development platform as it is available for a wide range of devices and business can target users of all economic groups. And overall BYOD environments also require heightened security and Android platform offers high security features, so that users can easily share information and make transactions without any issues.

Smart working:

With Android app development, you can put flexibility and power of the platform to work anytime and anywhere to create best in class productivity apps. Android offers more options for customization that are based on the specific needs of the business and also the changing trends of the market. It is easy for the developers to tweak the existing apps and add more features and functionalities to make them more contemporary. Android is the best mobile platform between process architecture and applications.

Free options to choose distribution channels:

Google offers the freedom to distribute your apps from any medium that you prefer. There are no hard and fast rules that you have to put your app on Google Play for its distribution. You can either distribute it on your own or use any other ad platforms for distribution. In case you want to create an internal enterprise operation and are not willing to launch the app on the store, then you have complete freedom to do so and Android gives you this opportunity. According to your choice of promotional strategy, you can now easily reach your end users through various channels.

Easy adoption:

Mobile application design trends are evolving and this requires that your app is continuously updated. This can only be done by experienced Android app developers. Android apps are scripted in Java language together with the help of rich libraries. So, anyone having knowledge of Java can work on them. Usually Java programmers find it quite easy to adopt as well as develop script code for mobile apps. In case of any crashes or bugs, any developer having Java programming proficiency can easily resolve the errors effectively from the android app.

Thus to conclude, if you are willing to maximize your customer reach through mobile applications, then targeting the Android platform will help you to transform your business into a profitable venture.

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