Tribes In Kenya – Beautiful Or Ugly?

Kenya has more than 40 tribes. Their role is diminishing slowly, but the tribe is one of the main defining features of living in Kenya. On the one hand, everybody admires the sight of proud Masai warriors, dressed all red with their typical spears and shield. And tribes have social advantages, such as mutual help. On the other hand, the tribes in Kenya are holding the country back. This article provides some background information.

The Big Picture Of Tribes In Kenya

Family in Kenya is all-important. Big extended families live together and look after each other. Then comes your clan, your sub-tribe, and your tribe. Since Kenyan independence in 1963, the government has tried to create a national consciousness, stressing the idea that “we are all Kenyans”. But as a result of the tribe system, national identity is very weak in Kenya.

Kenyan tribes are mainly based on language. There are three language groups in which all the tribes can be divided: the Bantu, the Nilotic and the Cushitic speaking tribes. Well-known tribes that still follow the traditional lifestyles as the Masai, Samburu and Turkana tribes are Nilotic. However, many Kenyans speak three languages: their tribal language, English, and Swahili (which together with English is the official language in Kenya).

The biggest tribes are, respectively, the Kikuyu, Luhya, Luo, Kalenjin and Kamba (although exact numbers differ widely from source to source).

Tribes In Kenya: Pretty Or Ugly?

Of course, I very much like to watch traditional tribal life. The Masai, Samburu, Turkana tribes people have magnificent colorful jewelry and clothes, impressive rituals, and beautiful songs. Experiencing this is for many one of the big reasons of coming to Kenya.

But let’s be honest. How many of the tourists who idealize the tribes in Kenya would be able to live that way themselves? Tribes also mean a belief in witchcraft (and better avoid being called a witch in Kenya!), female genital mutilation, and little individual freedom as the course of your whole life is already fixed at birth by tribal customs.

The “White Masai” movie has made this all too clear. It tells the real life story of a Swiss woman (Corinne Hofmann) who marries a Masai warrior and joins the traditional tribal life in his small village. During the first years, she shows a remarkable ability to adapt. She eats Masai food, sleeps in wooden shacks, and delivers their baby in the bush. But her husband feels increasingly threatened by her independence and abilities. When she opens a small shop in the village, he’s jealous. He gets abusive and she finally has to flee with her daughter back to Switzerland.

Tribes In Kenya Business And Politics

Besides culture, tribes play a main role in business and politics. Tribe members ‘help’ each other, and this goes from , to favoritism in the government and covering each others criminal activities.

The Kikuyu dominate both business and politics. There are several reasons: they are the biggest tribe, have westernized to a big extent, are street-smart in business and the led the independence movement in the 1950s and 1960s. This independence movement became the first big political party, KANU, which dominated Kenyan politics for many decades.

The first president of Kenya, Jomo Kenyatta, as well as current president Mwai Kibaki are Kikuyu, and both have shown clear favoritism, if not outright corruption towards their tribesmen. Kenyatta used the land reforms after de departure of the British to make himself and his fellow clan members the biggest landowners of the country. Kibaki was elected in 2002 on the promise to end the ever-present corruption, but once in office did precious little to fight it. Instead, he adopted members of his Kikuyu clan throughout his administration. These people are known as the “Mount Kenya Maffia”, after the home region of the Kikuyu around this mountain.

Many voters support a political candidate not because of his ideas or personal abilities, but because he’s from the same tribe. Political parties are based on tribes, not on ideas. Elections often come down to the question: which tribe is going to exploit the other tribes? The election struggles of 2007-2008 in Kenya also had a tribal background: many non-Kikuyu voters thought that the Kikuyu (22% of the population) under had “eaten enough” (slang for stealing government funds) under the Kibaki government, and therefore supported a politician from the Luo tribe (Raila Odinga).

While some people in the west romanticize the tribal life, seeing this as a ‘purer’ lifestyle which is more social and ‘closer to nature’, I personally am happy that I’m not a part of it, and I believe many Kenyans would benefit from a gradual roll-back of the tribe system.

The Good, the Bad and the Ugly of the Detailed SWOT Analysis

If you are an advertising or marketing student, an entrepreneur or a business professional – be prepared to learn about one of the most basic and functional tools for marketers still practiced heavily today – the SWOT Analysis. Like many topics in school that students seem to avoid (learning the quadratic formula in Calculus, reading a Brave New World for English lit or that extremely uncomfortable topic everyone in health class is embarrassed to learn about) – the detailed SWOT analysis is just something you are going to have to face learning and get used to writing regardless of how advanced our advertising methods get. The detailed SWOT analysis will be around forever and can really help you get a grasp of the environment your product or service is getting into and what you have to give to your potential customers that your competitors have forgotten. So here it is in plain English – the good, the bad and the ugly of the detailed SWOT Analysis.

As a professional marketer that has been working in this field, representing a multitude of companies throughout North America for over 15 years I continuously stand behind the benefits and effectiveness of developing and using a detailed SWOT analysis. Before I start any new project, whether for myself or for a customer, I have, and will continue to include the development of a SWOT analysis. My suggestion to you is that if you want your marketing initiatives to perform like a professionally developed plan then you need to think and act like a professional marketer. In this article I am going to share with you…

o What is Good about developing a proper SWOT Analysis “The Good”

o What is the downside of developing a proper SWOT Analysis “The Bad”

o What if the SWOT analysis doesn’t appear to provide value to my marketing plan? “The Ugly”

So why do seasoned advertising executives claim that a detailed SWOT Analysis of your product/service could open your eyes to an opportunity you had never imagined? Let’s put it this way – if you are the owner of a brand new company and you need to sell your business to your future employees who are ultimately responsible for reselling the idea of your business – it is probably best that you have a clear sense of what your enterprise is about. Your business’ vision, mission and core values are so important to determining whether or not customers see your product/service as a need. Is the product category you are in thriving, full of competition or are you yesterday’s trend? All these answers can be yours – by breaking down your company in a SWOT Analysis.

What’s so great about a SWOT? The easiest way to answer this question – is found in the acronym – plainly stated – a SWOT will tell you what the strengths, weaknesses, opportunities and threats are for your business. Strengths and weaknesses are attributes of your business that are identified internally -what’s going on within your own company’s environment? Some of the strengths you may have is that you were the first entrant into a category (i.e. Red Bull in the energy drink category), has your company won any awards, what makes you different from your competitors (do you have something they don’t that difficult to copy?) Weaknesses could be that you were not “one of the originals” and you are lumped in with all the other gazillion varieties of soap available today – you lack that “must-have” feature. Or maybe your product or service is a seasonal item – so your key selling peak only happens during a certain quarter of the year – in which case – how does the company survive for the other 3 quarters? Strengths and weaknesses are easy to identify if you really sit and think about what your company is, stands for and what it offers your customers. Opportunities and threats are identified externally – these are aspects that happen outside of your company that you are unable to control. Going back to the Red Bull example, the fact that the general public was finding themselves more frequently exhausted and looking for a “pick me up” – paved the way for Red Bull to really pack a punch with the public. And perhaps, the easiest example of a threat is something most companies seem to be facing today – the depressing state of the economy and the public cautious with their spending. These four aspects are quick and easy ways to access your company and with a little thought – you may open your company up to opportunities you have not have originally seen.

What’s so bad about a detailed SWOT Analysis – well for a first timer, be prepared this is only one of a gazillion SWOT Analyses you will do on a variety of companies and products. But don’t worry – practice makes perfect. Sometimes the first few SWOT’s can take a fair bit of time to nail down the formula, but soon it will become as simple as riding a bike.

The ugly of the detailed SWOT analysis is very rare but has seen the light of day. Perhaps the product category is so complex that a SWOT really doesn’t answer any immediate questions for your business. Or you’ve finally completed what you thought was an amazing analysis, only to realize that after investing a large amount of money in your “dream project” you’ve entered into an overly-saturated market and your product (with no great added value) will soon be lost in the masses – YIKES! Also, some companies mistake their internal strengths as external opportunities – in which your SWOT analysis becomes skewed and rendered non-helpful.

So even though as a first timer you become frustrated with what makes an attribute internal or external, the fact that sometimes you need to research your category to really get into some interesting opportunities once you become familiar with this process, there’s a good possibility you may begin to dream about SWOT analyses and begin applying them to your everyday life – one of the great things about a detailed SWOT analysis is that it’s a basic structure that really puts your business into perspective for yourself, your employees and most importantly what you have to offer your customers.

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