Fable Offers Solid Steps for Success in Business and Life

The Granite Steps is a short book, but one big on wisdom. Best of all, it is an enticing parable about a young boy without a father who is trying to make some extra money selling newspapers to help his mother and sisters. Kempton has the desire to succeed, but he doesn’t have the know-how. Fortunately, one day he meets a man, Sir Granite, who takes him under his wing and guides him. Sir Granite doesn’t seem to do much except sit around the park all day, but Kempton soon learns his new friend has a fascinating past, having had many adventures and even having been knighted by a queen; in his travels, Sir Granite has also gained a lot of wisdom and advice to offer Kempton.

The book’s title refers to the wisdom Sir Granite imparts to Kempton. The advice begins with tips on salesmanship that help Kempton become the best paperboy at the newspaper. From there, Sir Granite guides Kempton in his career choices as he outgrows selling papers and begins thinking about his career. Kempton eventually becomes interested in education and in helping children. He also falls in love, goes off to college, and begins to make the difficult life decisions that can make or break a person.

While the book begins as an innocent enough fable, by the time Kempton reaches early manhood, he starts to think he knows better than Sir Granite, and he makes some decisions that cost him dearly. I won’t give away the ending, but it’s sufficient to say the book teaches good lessons while always keeping the reader interested in the storyline.

The lessons the book offers are sprinkled throughout, each being a success principle. The first one appears when Kempton is involved in a contest to get newspaper subscriptions so he can win the prize Thanksgiving turkey for his family. Beginning to feel he will fail, Kempton receives the following advice from Sir Granite when he considers going to knock on someone’s door:

“Go up to the door and ring the doorbell,” he said. “You’ll have a moment before he answers the door. While you are waiting, say these words to yourself: ‘Mama, this sale is for you and my sisters, and I am going to get you that turkey for Thanksgiving.’ Repeat this over to yourself as many times as you can before the door opens. Then, when the door is open, ask for the guy to subscribe. Now you go do it, boy, and then hurry back here. Go on now.”

This passage is a good example of Allen’s comfortable, down-to-earth style. The small town setting, the characters, and the book’s overall tone reminded me a bit of The Andy Griffith Show. The reader feels like he’s being guided along by an omniscient narrator who is assuring us everything will turn out all right, although the narrator is actually Kempton as an older man looking back on his life.

The book can be enjoyed by readers of all ages, but I think it would actually be the perfect gift for the young reader first engaging in business-perhaps getting his or her first job, like a paper route, or a job flipping burgers, as well as the person ready to go off to college or to make a major career choice or change. Allen puts a lot of wisdom into a nutshell with each of the principles that Sir Granite offers, and the principles are easy to remember so the reader is more likely to apply them. Every reader will find something thoughtful to learn from and act upon in this book. It’s a great granite foundation to build upon.

6 Solid Opportunities for Startups in 2016

According to Thomas Oppong of AllTopStartups.com, there are a few emerging trends ahead for startups in 2016. He predicts that in the coming year a few waves will come crashing in. Some startups will ride those waves to success, others will drown in them. These trends and opportunities include:

  1. big data,
  2. data privacy,
  3. better analytics,
  4. content marketing,
  5. greater use of freelance contractors versus full-fledged staff and,
  6. increasing alternative payment options.

Not only will there be more startups popping up in these specializations and sectors, startups in all industries will need to evaluate their business and marketing plans for the 2016 business cycle to see if they’re positioned to optimize these trends.

1. Big Data or Bust?

Once upon a time, only the big boys could afford to benefit from big data. Recently, though, the cat’s out of the bag and a growing number of firms and companies are capturing and selling data at rates even the little guys can get in on. Part of this trend stems from how open people are on social media sites and profiles, and willing they are to interact with ads and promotional platforms.

Sophisticated and specific data can eliminate guessing games in demographics and target markets. Although the population has rampant suspicions about how that data gets collected, most people can easily recognize and understand that big data does have some pretty practical benefits. Which ones can you put into play for your business in 2016?

2. Better Safe Than Sorry

2015 saw a lot of data security fails, not only for startups but for established players as well. Things will likely be just as tough in 2016. As more businesses invest in cloud and cloud-hybrid technologies, there will probably be a continued growth in this industry. What are your biggest data security risks? Or will your startup be the one to capitalize on the opportunity to provide premium security features?

3. Building Better Dashboards

Up until now, most analytics dashboards are active and dynamic, requiring the user to manipulate the data to find what they’re looking for. Coming soon, these dashboards will become more passive. Instead of you sitting down and operating the platform, your platform will work on autopilot in the background and alert you when significant changes occur in the metrics you’re measuring. This will give you greater control over your information in a more real-time fashion. In fact, this trend towards automation will show in other areas as well – with a heavy concentration in marketing-related functions.

Manipulating dashboards? Ain’t nobody got time fo that.

4. Content Marketing is Here to Stay

Content marketing was the buzz word of the 2015 year. Buzzzzzz. Don’t expect things to change in 2016. Content marketing is a key component of the trend towards inbound marketing, which is effective not only at producing more leads but also by doing it cheaper than traditional outbound marketing and advertising outlets like television, radio and print. In fact, HubSpot reports that inbound marketing brings in about 54% more leads than traditional paid marketing does and saves the average company $20,000 in annual advertising costs! Traditional smaditional.

Which brings us to the next trend of 2016…

5. The Just-In-Time Workforce

Startups are always pressed for resources, and a significant portion of them end up in the human resource department. As traditional advertising outlets are left by the wayside, so are a number of the more traditional workforce models. Salaries are a huge expense. So are benefits and other perks.

Today, startups are trending towards investing as much as they can in building the best founding team and then turning to the contract, freelance workforce to fill in the gaps, if and as needed. Virtual assistants are as effective as receptionists. Content marketing doesn’t require that you pen every blog post – there are freelance sites to shop out steady sources of content at surprisingly affordable rates.

Which positions in your startup could be supplemented with a freelance team versus a traditional staff? An estimated 33% of the American workforce is now moonlighting and freelancing. Business Insider predicts that number to grow to 40% by 2020.

6. Do We Take What?

Bitcoin, and other cryptocurrencies, have revolutionized the concept of digital payments and other major players decided to get in on the action. Mobile payments are constantly on the rise and even Dollar General has set up payment systems in their stores that allow you to pay directly from your PayPal account. Gone are the days where just any merchant account will do. Today, there’s a greater needs for diversity. Be on the lookout for all-in-one payment systems that update regularly so you can say yes no matter what alternative payment system customers throw your way!

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