Tag: Part

Effective Website Design: How to Turn a Visitor Into a Customer (Part One)

One of the biggest challenges of a business website is how to turn a visitor into a customer. You only have a few seconds to grab the attention of your prospect, keep it long enough to build your credibility, and make them choose you over your competition. How do we convert these potential customers into a sale?

You do it with effective website design.

Your website design determines whether they like you, and whether they want to do business with you. It’s as simple as that. If you can build enough interest, there will be a tipping point that turns them from visitor into a customer. I am going to share with you some effective website design elements that will deliver those customers. This article is part one.

Website Branding

When I sit down with a client who wants to build a website for their business, the first thing I ask them is if they have a logo. Why? Because this is a good starting point to see if they have created any kind of branding for their business. What’s a brand? It’s a visual element (or a group of elements) that helps your target market identify you from your competition. When the market sees your brand, they think of you. For example: When you think of the insurance giant Aflac, what comes to mind? The duck, right? You might also think of their logo with its specific font, specific shade of blue, and of course, the duck with the orange beak. Your website should be no different. When someone lands on your home page, you need to arrest them with a very distinct look and feel that sets you apart from your competition.

A recent example of this is from a client’s website we just launched a month ago. Even though he had been in the label business since 1995, he had absolutely no branding; just a really lame logo with no colors, and a lousy font. As I started researching the competition, I noticed that most of his competitors’ websites also had terrible branding (which made me happy), and were rather impersonal. Something I noticed about my client was that he had only one leg (he had lost it the previous summer from diabetes). So, I went for broke and said, “Let’s make you the icon of your business with your one leg”.

He loved the idea.

So, I took a picture of him with his one leg, and put it up on the site. I wrote a few paragraphs with the heading, “A Leg Up on the Competition”. It was written from his point-of-view. We had him talk about losing his leg, and not being discouraged about it. I then had him urge people to donate to the American Diabetes Association. Instant personality and branding. It was real, and real engaging. After doing some search engine optimization for his website, we now have it in the top 10 (nationally) for the search term, “labels for bottles” on Google. He is starting to get some good feedback from his site even though it has only been launched a few months.

By creating a good brand for your company up-front, you’ll have a much easier time building a website that connects with your intended audience. Good branding will set you apart from your competition, and make your potential customers choose you to do business with instead of other websites.

There are three other elements to capturing visitors to your website, and turning them into customers. I will be writing parts 2-4 for EzineArticles.com in the coming months, but if you would like to read about these three other elements now, you can visit my original article on the subject of effective website design (link shown below).

An Insider Review Of The Market America Business And The Market America Business Plan (Part 2 of 2)

In the first section of this 2 part series, we explored the nature of why many network marketing and MLM companies are setting you up for massive failure from the get-go. I’m not reviewing this statistic or trying to say this company and or that company is better for you, rather, I’m implying that if The Direct Selling Association is saying that a company representative can effectively work with 2.8 distribution channels over a lifetime, then why would you partner yourself with a company that goes against what the “average person” has been proven to profit from?

We also spoke about the horrific attributes of horizontal marketing. Once you understand the “woes” of the ways of conventional thinking, you’ll never view business the same again. I don’t claim to be the end-all-be-all or know-it-all, I simply enjoy being an informational vessel that has worked long and hard to acquire the necessary knowledge to lead prominent leaders.

The last point from part #1 of this 2 part series was that multi-level marketing (MLM) compounds the negative and ill-effects of horizontal marketing. The reason I said that you’ve bought into a roller-coaster ride is directly aimed at how the rigorous recruiting is never-ending for network marketing and MLM professionals.

It’s PROVEN that 97% of network marketers and MLM business builders spend more money than they make in their careers. Although I’m an advocate for the direct marketing industry, I want to share JR’s vision about why the Market America (MA) business plan is radically different from ANYTHING ELSE on the open market.

In building an UnFranchise® there are 4 logistical factors that must be considered when partaking in the process of doing your due diligence? You should know these differentiators if you aspire to learn more about being on the edge of ‘cutting edge’ in today’s economy.

  1. When you personally sell a product in MA, everyone on the team can also get paid.
  2. If a person sells a product, they can share 100% of the sale with their team.
  3. UnFranchise® owners can open multiple locations. Some say, the MA business and the Market America business plan it capped – it’s not, and actually, you can pay your partners again for the same volume. This one strategy is completely earth-shattering and doesn’t exist anywhere!
  4. When a product is sold, there is a 2x paying of self, plus everyone else benefits.

These 4 Market America business plan principles are the “game changers” for anybody that evaluates the Market America UnFranchise® business opportunity. The technology, people power and vast vision to surpass amazon.com in the next 3 years are present – so watch out world, there’s a new “big fish” online!

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